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Creating the heart of beautiful new homes... togetherNewsletterArçelik launches Beko Europe, a leading provider of sustainable home appliances in EuropeISSUE 03w: appliance-partners.bekoplc.come: appliancepartners@beko.co.uk beko-plc-appliance-partnersApril 2nd 2024 marked the successful completion of the definitive Contribution Agreement between Arçelik’s wholly owned subsidiary Beko B.V. and Whirlpool Corporation’s wholly owned subsidiary Whirlpool EMEA Holdings LLC, and the creation of Beko Europe.The closing also completes the definitive agreement for Arçelik to acquire full ownership of Whirlpool’s Middle East and North Africa (MENA) operations in a separate transaction.Based on production volumes in 2023, the combined share of Whirlpool’s European major domestic appliance business and Arçelik’s major domestic appliance, consumer electronics, air conditioning and small domestic appliance businesses, i.e. Beko Europe, is the largest in Europe1. Beko Europe has more than 20,000 employees and a production capacity of approximately 24 million home appliance products per year across 11 production sites. 75% of the newly formed company is owned by Beko B.V and 25% by Whirlpool Corporation.*Globally, Arçelik will now have operations across 57 markets with around 55,000 employees. The combined revenue of Arçelik reaches approximately 11 billion EUR based on 2023 results.** The company’s annual production capacity will also increase significantly as the total number of production facilities reaches 45.CEO of Beko Europe Ragıp Balcıoğlu, commented: “Today is the first day in Beko Europe’s journey to establish sustainable living in every home in Europe. By combining our respective footprints, we achieve scale, now we must work tirelessly to ensure this scale serves the needs of our customers and consumers. We will be a responsible partner to the industry and consumers, actively using our market leading position to raise standards, address efficiency, and drive innovation in the pursuit of a better future. By understanding our customers’ and consumers’ changing needs, we aim to power the European household appliance industry forward to a brighter, more competitive, and eco-friendly landscape. Our exceptional and highly complementary teams will be critical in delivering against this ambition.”Beko’s latest multi-channel advertising campaign highlights our commitment to developing appliances built to stand the test of time, showcasing the extreme tests we put our appliances through to ensure they are able to withstand the demands of busy households. Read more in the next edition of our newsletter.Beko’s new campaign celebrates the quality and reliability of our appliances1 Refer to Euromonitor Passport Trade Statistics for details.* Subject to closing adjustments.** 11 billion Euro reference based on the combined estimated revenues of Arçelik and Whirlpool EMEA as of 2023.Ragıp Balcıoğlu, CEO of Beko EuropeBeko Europe will be planting over 20,000 trees, including 2,000 in the UK, representing each colleague in the Beko Europe teamLook out for our NEW TV ADVERT!

Creating the heart of beautiful new homes... togetherAs a corporate sponsor and proud supporter of the Association for Rental Living (formerly the UKAA), we are delighted to have forged long-term partnerships with a number of prestigious build-to-rent providers across the UK, including Get Living, Placefirst, L&G, Packaged Living and Legacie.Our range of quality, durable appliances, along with our flexible and tailored service approach provide the ideal solution for both operators and residents. We offer stylish and highly-functional products which save users time, energy and money whilst offering operators ongoing support throughout the purchase process and generous warranty options.Limited space is often a key challenge when designing kitchen layouts in BTR projects, meaning functional yet compact appliances provide the perfect solution. Both our Beko and Grundig ranges include space-saving washer dryers and slimline dishwashers featuring noise reduction technology, making them ideal for open living spaces.Appliances with multi-purpose functionality, such as Beko’s range of Which? Best Buy award-winning AeroPerfect™ ovens which feature air fry technology, allow residents to save money on additional appliances whilst freeing countertop surfaces from unnecessary clutter. The appliance provider of choice for BTR operatorsIntroducing our new dedicated product and proposition display areaWe are excited to have finally unveiled our brand new Beko Appliance Partners product and proposition display area, a dedicated contract supply division space within Beko plc’s newly refurbished showroom at our Head Office in Watford. This space allows our housebuilder, developer and build-to-rent partners to interact with our latest products in person, and view our stylish and competitively priced Beko and Grundig appliances within authentic and relatable settings.Experienced members of our dedicated Specification Management team will be on hand to demonstrate the innovative time, energy and money-saving technologies and features which continue to make our products so popular. Visitors will also be guided through our flexible, end-to-end service proposition designed to support our partners throughout the appliance purchase process and beyond.The tailor-made space features five purpose-built kitchen sets designed to represent a variety of new build development tenures and budgets.The room sets include a typical new-build family kitchen fitted with our most popular energy-efficient Beko appliances, a high-end specification setup featuring our premium Grundig range of appliances, a more compact build-to-rent style kitchen kitted out with a number of space-saving solutions and a striking setup designed to replicate student living.National Contract Specification Manager, Mike Beech, commented: “It’s incredibly exciting to have this dedicated space where we can showcase a selection of our fantastic products which are available to our partners. The space also allows us to present our wider service offering, highlighting the sustainability credentials of our company, the size of our operation which allows us to effectively service our partners, and details of our optional extended warranty packages.”Get in touch to book your visit

w: appliance-partners.bekoplc.come: appliancepartners@beko.co.uk beko-plc-appliance-partnerscpSpecification Manager’s Choice: Beko’s HarvestFresh™ fridge freezers“ Beko’s fridge freezers featuring HarvestFresh™ technology continue to prove popular with our partners who are looking for reliable and stylish refrigeration solutions to enhance the kitchens in their new homes.Available in a variety of splits, HarvestFresh™ fridge freezers provide convenience for your buyers and renters by allowing them to store both perishable and frozen food items within a single appliance.HarvestFresh™ fridge freezers all further benefit from Beko’s Frost Free technology which automatically defrosts the freezer, preventing ice build-up by removing the warm air which enters the appliance when the door is opened.For added peace of mind, all HarvestFresh™ fridge freezers are eligible for Beko’s extended 10 Year Parts Guarantee.John Grimes, Specification Manager”The traditional fridge freezer is taken to new heights of performance with Beko’s HarvestFresh™ technology, whilst maintaining the competitive prices synonymous with the Beko brand. Beko’s range of HarvestFresh™ fridge freezers use innovative 3-colour light technology in the crisper drawer to cleverly mimic the 24-hour sun cycle. When compared to the traditional refrigerator, HarvestFresh™ technology preserves the vitamins in fruits and vegetables for up to 5 days longer, promoting a healthier, more nutritious lifestyle. Extending the nutritional value of fruits and vegetables reduces food waste, helping to lower grocery bills.Our Specification Managers, Mike Beech and Katie O’Shea, recently attended the UKAA’s BTR Expo in London, accompanied by a giant, walk-in washing machine! As a proud Corporate Sponsor of the UKAA, we were delighted to attend and support the build-to-rent industry’s largest trade show.As well as discussing with attendees our newest innovative technologies designed to save residents time, money and energy, Mike joined a panel of industry experts and shared his unique insights into whole life costing of build-to-rent developments, the impact of facilities management on BTR operations and how appliances contribute towards the overall customer experience. Mike emphasised the importance of considering whole life costs of BTR homes, which includes the specification of products to ensure residents are receiving the best possible experience whilst environmental impacts are kept to a minimum.As well as providing highly functional yet energy efficient appliances which we are confident residents will love, Beko Appliance Partners are able to offer ongoing peace of mind to operators through our extended 5-year warranty package, which ensures maintenance costs can be effectively managed and no additional repair costs will be incurred during the extended term.Beko Appliance Partners attend UKAA Build to Rent Expo 2024

Creating the heart of beautiful new homes... togetherTo find out more visit appliance-partners.bekoplc.comTo arrange an appointment to discuss the appliance requirements for your latest project, email: appliancepartners@beko.co.ukBeko continuously look to reduce waste and pollution and minimise any adverse environmental impact from our business, whenever and wherever possible. All papers within this mailer are sourced from paper mills which are part of the Forest Stewardship Council (FSC) and implement sustainable forest programmes.Support Katie and her group’s charities: justgiving.com/crowdfunding/7bestfriendsSpecification Sales Manager Katie braves the shave for charityBeko Appliance Partners’ Specification Sales Manager, Katie O’Shea, has helped to raise a truly impressive £9,500 so far for a number of deserving charities by bravely having her head shaved.The big chop took place in Luton, where Katie and a group of friends hosted a special event selling tickets to watch Katie’s head shave, whilst raising additional funds for their chosen charities with a raffle of donations made by local businesses including a Beko coffee machine, beauty vouchers, golf lessons, PT sessions, hampers and a signed Luton Town Football Club Premier League football shirt. Katie’s head shave formed part of a wider charity fundraiser with a group of friends, who took part in the Hampton Court Palace Half Marathon to raise funds for The Samaritans, CALM, Macmillan Cancer Support, Keech Hospice Care, Luton All Women Centre, MS Society and L&D Special Care Baby Unit.We’re sure you’ll agree that Katie’s new ‘do looks fabulous!Beko plc receives Gold Carbon Literate Organisation accreditationGoing......going......gone!Beko plc has recently been accredited as a Gold Carbon Literate Organisation, highlighting our company’s dedication towards tackling climate change, reducing our organisational carbon emissions, and our commitment to working towards a lower-carbon future.Carbon Literacy is defined as ‘an awareness of the carbon dioxide costs and impacts of everyday activities, and the ability and motivation to reduce emissions on an individual, community and organisational basis’, and revolves around a day’s worth of learning and action on climate change.Our dedicated contract supply team are now using their enhanced knowledge to advise on ways in which our products and services can support our partners with their own environmental goals for their new build residential projects, whilst encouraging occupants of new homes to live in a more responsible manner.As part of the programme, our team have committed to individual business-related pledges, taking action to reduce their own personal impact. Their pledges included a team commitment to reduce unnecessary mileage by restricting in-person team meetings, with this small step alone equating to an incredible annual CO2 saving of 3,280,000g.We are keen to engage our partners by providing the inspiration to make changes across their organisations as we work together to make a meaningful difference on a wider scale. 2023 – 2026Beko Plc 15th December 2023 CLO 0000028 G / 1.0 