Message 1 ITEM 1- Cover Page March 19, 2025 This brochure provides information about the qualifications and business practices of Great Valley Advisor Group, LLC. (“GVA,” “we,” “us,” “our,” the “firm,” or the “registrant”). If you have questions about the contents of this brochure, please contact us at (302) 483–7200 or info@greatvalleyadvisors.com. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority. GVA is an SEC Registered Investment Adviser. Registration of an investment adviser does not imply a certain level of skill or training. The oral and written communications of an adviser will provide you with information about which you determine to hire or retain an adviser. Additional information about GVA or any of our supervised persons who are registered under our firm is also available on the SEC’s website at www.adviserinfo.sec.gov. You may search this site by a unique identifying number, known as a CRD number. The CRD number for the Firm is 123913. Securities offered through LPL Financial, member FINRA/SIPC. Investment Advice offered through Great Valley Advisor Group, a Registered Investment Advisor and separate entity from LPL Financial.
2 Item 2 - Material Changes GVA is required to disclose a summary of material changes in this brochure from our last annual update on March If you would like another copy of this Brochure, please download it from the SEC Website above or you may contact our principal office at (302) 483–7200 or info@greatvalleyadvisors.com. Our brochure is also available on our website www.greatvalleyadvisors.com. We encourage you to read this document in its entirety.
3 Item 3 – Table of Contents Contents ITEM 1- Cover Page ................................................................................................................................................................... 1 Item 2 - Material Changes ........................................................................................................................................................ 2 Item 3 – Table of Contents ........................................................................................................................................................ 3 Item 4 – Advisory Business ........................................................................................................................................................ 5 Firm Profile .............................................................................................................................................................. 5 Years in Business ..................................................................................................................................................... 5 Direct Principal Owners ........................................................................................................................................... 5 Investment Management and Supervision Services ............................................................................................... 6 Third Party Advisor Program ................................................................................................................................... 6 Financial Planning Services ...................................................................................................................................... 8 Retirement Plan Advisory and Consulting Services ................................................................................................. 9 SPECIFIC ADVISORY PROGRAMS ........................................................................................................................... 10 A. LPL Financial Sponsored Advisory Programs ................................................................................................ 11 i Optimum Market Portfolios Program (OMP) ...................................................................................................... 11 ii. Personal Wealth Portfolios Program (PWP) ................................................................................................. 11 iii. Model Wealth Portfolios Program (MWP) ................................................................................................... 11 iv. Manager Access Select Program (MAS) ....................................................................................................... 12 v. Guided Wealth Portfolios (GWP) ................................................................................................................. 12 FEES FOR LPL FINANCIAL ADVISORY PROGRAMS at LPL ....................................................................................... 12 B. Fidelity Advisory Programs ................................................................................................................................ 12 C. SEI Investments Management Corporation and it’s affiliates ........................................................................... 13 D. Schwab Institutional Intelligent Portfolios ........................................................................................................ 13 FEES AND COMPENSATION AT Charles Schwab & Co ........................................................................................... 14 Assets Under Management ................................................................................................................................... 15 Item 5 – Fees and Compensation .......................................................................................................................................... 16 Investment Management Fees and Compensation .............................................................................................. 16 Non-Wrap Fee Basis .............................................................................................................................................. 15 Wrap Fee Basis ...................................................................................................................................................... 15 Third Party Advisor Fees ........................................................................................................................................ 15
4 Financial Planning and/or Consulting Fees ............................................................................................................ 16 Brokerage and Insurance Product Fees ................................................................................................................. 17 Retirement Plan Consulting Fees .......................................................................................................................... 17 LPL Financial Custodian Fees ................................................................................................................................. 18 Additional Fees and Expenses ................................................................................................................................ 18 Conflicts of Interest Involving Fees ....................................................................................................................... 19 Item 6 – Performance-Based Fees and Side-By-Side Management .................................................................................. 20 Item 7 – Types of Clients .......................................................................................................................................................... 21 Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss................................................................................ 22 Analysis of Third-Party Advisers (TPAs) .................................................................................................................. 22 Risk ........................................................................................................................................................................ 23 Item 9 – Disciplinary Information ............................................................................................................................................ 24 Item 10 – Other Financial Industry Activities and Affiliations ................................................................................................ 25 Insurance ............................................................................................................................................................... 25 Affiliated Entities ................................................................................................................................................... 25 Accountants and Certified Public Accountants. .................................................................................................... 26 Item 11 – Code of Ethics Participation or Interest in Client Transactions and Personal Trading ...................................... 28 Investment Policy .................................................................................................................................................. 28 Item 12 – Brokerage Practices ............................................................................................................................................... 29 Item 13 – Review of Accounts ................................................................................................................................................ 30 Item 14 – Client Referrals and Other Compensation ........................................................................................................... 31 Client Referral to GVA ........................................................................................................................................... 31 GVA Referral .......................................................................................................................................................... 31 Item 15 – Custody .................................................................................................................................................................... 32 Item 16 – Investment Discretion ............................................................................................................................................. 33 Item 17 – Voting Client Securities ........................................................................................................................................... 34 Proxy Voting/Corporate Actions ........................................................................................................................... 34 Class Actions .......................................................................................................................................................... 34 Item 18 – Financial Information .............................................................................................................................................. 35
5 Item 4 – Advisory Business Firm Profile GVA was formed under the laws of the State of Delaware as a Registered Investment Adviser in 1986 with the goal of assisting our clients in every aspect of their financial lives. We are committed to helping clients build, manage, and preserve their wealth and to providing assistance to clients to help achieve their stated financial goals. We manage accounts on a discretionary and/or non-discretionary basis and manage investment advisory services on a wrap or non-wrap fee basis. The services included in a wrap fee agreement will depend upon each client’s need. Individuals associated with GVA will provide its investment advisory services. These individuals are appropriately licensed, qualified, and authorized to provide advisory services on behalf of GVA. Such individuals are known as Investment Adviser Representatives (“IAR”). Years in Business Date of formation: August 27, 1986 Date of initial investment advisor registration: State of Delaware: May 14, 1985 SEC: April 8, 2011 Direct Principal Owners The firm was originally established by Alan Peters in 1986. Currently, GVA is owned by Ryan C. Todd* and James J. Spinelli*. In October of 2022, LPL Capital Partners Inc purchased a minority stake in Great Valley Advisor Group, LLC. GVA maintains a custody and clearing relationship with LPL Financial, in addition to utilizing certain of its Advisory products and services. This creates a conflict of interest in that we may be incentivized to trade through or use products and services offered by LPL Financial. We mitigate this risk through our best execution reviews, and our due diligence of the products and services offered. *The majority stake of Great Valley Advisor Group is now owned by GVA Management Holding Inc. Ryan C. Toddand James J. Spinelli are the owners of GVA Management Holding Inc.Types of Investments We offer advice on many types of investments including but not limited to equity securities, corporate debt and US Government securities, certificates of deposit, municipal securities, life insurance, mutual fund and exchange traded fund (ETF) shares, United States government securities, options contracts on securities, options contracts on commodities, money market funds, Real Estate Investment Trusts (REITs), and derivatives. Additionally, GVA offers Alternative Investments through certain advisory accounts offered through LPL Financial. Where we offer advice on structured products, interests in partnerships investing in real estate, alternative investments interests in partnerships investing in oil and gas interests, or private funds (including hedge funds and private equity funds to accredited or qualified investors only). Additionally, we may advise you on various types of investments based on your stated goals and objectives. We may also provide advice on any type of investment held in your portfolio at the inception of our advisory relationship. You may request that we refrain from investing in particular securities, industries or certain types of securities. You must provide these restrictions to our firm in writing.
6 Investment Management and Supervision Services We offer discretionary investment management and investment supervisory services for a fee based on a percentage of your assets under management. These services include investment analysis, allocation of investments, quarterly portfolio statements and ongoing monitoring services for the portfolio. GVA determines your portfolio composition based on your needs, portfolio restrictions, if any, financial goals and risk tolerances. We will work with you to obtain necessary information regarding your financial condition, investment objectives, liquidity requirements, risk tolerance, time horizons, and any restrictions on investing. This enables us to determine the portfolio best suited for your investment objective and needs. In performing our services, we may be required to verify certain information received from you or from other professionals. If you request, we may recommend and/or engage the services of other professionals for implementation purposes. You are under no obligation to engage the services of any such recommended professional. Once we have determined the types of investments to be included in your portfolio and allocated them, we will provide ongoing portfolio review and management services. This approach requires us to review our portfolios on at least an annual basis. We will rebalance the portfolio, when appropriate, to meet your financial objectives. For accounts over which we have discretion we will trade these portfolios and rebalance them on a discretionary basis. Our advisory services are tailored to meet your individual needs. While our advisory services are tailored to you as an individual, when using open-end mutual funds or Exchange Traded Funds (“ETF”) this multi-fund manager approach makes it difficult for us to ensure that your portfolio will not invest in a particular industry or security. However, we are happy to discuss your preferences regarding socially conscious investment requests and will try to accommodate them to the extent possible. In all cases with the exception of mutual funds, you have a direct and beneficial interest in your securities, rather than an undivided interest in a pool of securities. We do not and will not have custody of your funds or securities. The Custodian will deduct investment advisory fees, only with the appropriate authorization from you. IARs of GVA may also be registered representatives of LPL Financial (“LPL”), a full-service securities broker/dealer and investment adviser licensed under federal and state securities laws, located in San Diego, California. LPL is a member of the Financial Industry Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”). Securities transactions for LPL's brokerage clients are executed through LPL, a self-clearing firm. You are advised and are expected to understand that our past performance is not a guarantee of future results. Certain market and economic risks exist that may adversely affect an account’s performance. This could result in capital losses in your account. Third Party Advisor Program GVA has entered into agreements or arrangements with various independent, third-party investment advisers (“TPAs”). Under these agreements or arrangements, GVA has the ability to refer clients to TPAs for investment in various types of programs sponsored by these TPAs. Under these programs, the TPA which you select will handle the day-to-day management of your account(s) on either a discretionary or non-discretionary basis, depending on the type of program. All TPAs to whom GVA will refer clients will be a registered investment adviser with the applicable State.
7 GVA strives to maintain relationships with several high quality and recognizable TPAs. Among the criteria that GVA may consider in connection with establishing a relationship with a TPA are the TPA’s experience, assets under management, performance record, client retention, the level of client services provided, investment style, buy and sell disciplines, capitalization level, and general investment process. In addition, GVA does at least annual reviews that include reviews of SOC reports, ADV filings, cybersecurity policies, books and records retention policies among other things. GVA also considers the cost of the services provided to you by the TPA as well as any quantitative or qualitative criteria required by the TPA. Cost of TPA programs may vary depending on the type of program, services provided and other criteria, such as investment minimums. These costs will be disclosed in connection with formally establishing an arrangement with a TPA. Certain programs offered by TPAs may be “wrap fee” programs, in which clients are charged a single fee for a bundle of services, such as investment management and trading services. Clients should be aware that a part of the “wrap fee” they pay to a TPA in such programs may, in turn, be paid to GVA for introducing you to the TPA and for your GVA IAR providing ongoing supervision of the TPA’s management of your account. Please refer to additional important disclosures regarding “wrap fee” programs in Item 5 of this brochure. Your GVA IAR will work with you to ensure that your investment profile matches the stated objectives of the TPA program(s) in which you consider investing. Following recommendations by a GVA IAR, you will have final authority to select a TPA and TPA program. In some cases, the TPA may also assist in matching your investment objectives and personal and financial data with the programs available at the TPA. TPA programs generally have account minimum requirements that will vary from investment adviser to investment adviser, which are generally higher on fixed income accounts than on equity-based accounts. A complete description of the TPA’s services, fee schedules and account minimums will be disclosed in the TPA’s Form ADV or similar Disclosure Brochure which will be provided to clients at the time an agreement for services is executed and an account is established. Clients who select a TPA program will enter into an agreement directly with the TPA. In some cases, the agreement will be a joint agreement with both GVA and the TPA. The agreements will describe the services to be provided by the TPA (and GVA, if applicable), the cost of those services, as well as other important information such as when reports will be provided and how you can terminate the arrangement. Performance reporting will generally be the responsibility of the TPA. Such performance reports will be provided directly to you and GVA. In some cases, your GVA IAR will be available to answer your questions regarding your TPA account and act as the communication conduit between you and the TPA. Note, however, TPA accounts are managed by the selected TPA and GVA does not have any discretionary trading authority with respect to the day-to-day management of such accounts. Investors are advised and should understand that: • A TPA’s past performance is no guarantee of future results;• There is a certain market and/or interest rate risk which may adversely affect any TPA’s objectives andstrategies, and could cause a loss in a Client's account(s);• Client risk parameters or comparative index selections provided to GVA are guidelines only;• No guarantees can be made that a client’s financial goals or objectives will be achieved; and• Investments involve risk, including the possible loss of principal.Clients are advised that certain TPAs may agree to pay a portion of their advisory fees to GVA. In these cases, GVA IARs may have a conflict of interest to offer those TPAs that have agreed to pay such a fee to GVA. GVA attempts to mitigate this conflict by reviewing that the TPAs and TPA programs selected by clients are consistent with the client’s stated investment profile, in addition to its initial and ongoing due diligence. You should know that GVA does not seek relationships with all possible TPAs and there may be TPAs that GVA has not vetted or decided not to include on its list of TPAs to recommend to clients that may charge lower fees for providing similar services.
8 Financial Planning Services Comprehensive personal financial planning is provided to clients pursuant to a written agreement and fee schedule. To determine a suitable course of action for an individual client, the IAR will perform a review of the variables presented. This review may include but would not necessarily be limited to: investment objectives, consideration of your overall financial condition, income and tax status, personal and business assets, risk profile and other factors unique to your particular circumstances. The IAR will prepare a written plan with specific or general investment and/or planning recommendations based on the information provided by the client. This plan will describe the current situation, identify needs and opportunities and make recommendations with the aid of financial projections which are designed to help the client work toward his or her stated goals. Our primary focus will be to coordinate all areas of the client’s total planning picture, to help achieve the highest possible level of outcome for all concerned. This process is designed to help you, the client, articulate and quantify goals, organize financial data, identify needs and opportunities and evaluate alternative courses of action. It includes an analysis of client goals and objectives, assets, liabilities, current net worth, income taxes, cash flow, investments, employee benefits, estate and gift tax planning, education planning and risk management. GVA cannot offer any promises or guarantees that client financial goals and objectives will be met. As the client’s financial situation, goals, objectives or needs change, the client must notify GVA promptly. Financial Planning may include estate analysis and development of strategies and techniques for working towards minimizing estate taxes and other estate costs. Recommendations are also made to help assure that your estate is distributed according to your wishes. While comprehensive financial planning includes investment advice concerning securities, it also includes investment advice with respect to products that may not constitute “securities,” such as certificates of deposit, life insurance and fixed annuities. GVA does not offer legal or tax advice and so we encourage you to consult your attorney or accountant for guidance specific to your circumstances. GVA, though, may take into consideration tax and estate planning issues to help in its formulation of “investment advice.” In preparing your financial plan, we may address any or all of the six areas of financial planning established by the National Endowment for Financial Education and endorsed by the Certified Financial Planner Board of Standards, depending on your specific needs. These include: financial position, protection planning, investment planning, income tax planning, retirement planning, and estate planning. Our specific services in preparing your plan may include: • Determining appropriate income planning strategies for both pre- and post-retirement timeframes;• Reviewing existing and proposed investment asset mixes to help you meet your overall financialobjectives. This would include reviewing risk/return issues and a suggested plan of action consistent withyour risk tolerance and overall financial objectives;
9 •Calculating your pre-retirement savings and investing needs;•Assessing your overall financial position including net worth, cash flow, and debt;•Proving a comprehensive analysis of IRA-related issues including rollover, distribution, andinheritance planning options;•Evaluating strategies designed to maximize the utilization and protection of your IRA assets;•Estimating your federal estate taxes and suggesting a plan of action to help meet estate planningobjectives;•Reviewing and determining your life and disability insurance needs;•Providing investment recommendations, both in terms of purchasing or selling holdings, that are gearedtowards minimizing tax consequences; and•Developing investment strategies consistent with your business ownership succession and transitionplanning, if applicable.Unless engaged separately to do so, GVA will not be responsible for the implementation of the plan. The client will assume full responsibility for the implementation of the plan. Retirement Plan Advisory and Consulting Services GVA IARs may assist clients that are trustees or other fiduciaries to retirement plans (“Plans”) by providing fee- based consulting and/or advisory services. IAR’s perform one or more of the following services, as selected by the client in the client agreement. • Service Provider Liaison. IAR may assist the Plan by acting as a liaison between the Plan and serviceproviders, product sponsors and/or vendors. In such cases, IAR shall act only in accordance with instructionsfrom the Client on investment or Plan administration matters and shall not exercise judgment or discretion.• Education Services to Plan Committee. IAR may provide education, training, and/or guidance for themembers of the Plan Committee with regard to plan features, retirement readiness matters, or duties andresponsibilities of the Committee, including education with respect to fiduciary responsibilities.• Participant Enrollment. IAR may assist Client in enrolling Plan participants in the Plan, including conductingan agreed upon number of enrollment meetings. As part of such meetings, IAR will provide participantswith information about the Plan, which may include information on the benefits of Plan participation, thebenefits of increasing Plan contributions, the impact of pre- retirement withdrawals on retirement income,the terms of the Plan and the operation of the Plan.• Participant Education. IAR may assist with participant education, which may include preparation ofeducation materials and/or conducting investment education seminars and meetings for Planparticipants. Such meetings may be on a group or individual basis and may include information aboutthe investment options under the Plan (e.g., investment objectives, risk/return characteristics, andhistorical performance), investment concepts (e.g., diversification, asset classes, and risk and return), andhow to determine investment time horizons and assess risk tolerance. Such meeting shall not includespecific investment advice about investment options under the Plan as being appropriate for a particularparticipant but may include use of educational investment models.
10 • Plan Search Support/Vendor Analysis. IAR may assist with the preparation, distribution andevaluation of Request for Proposals, finalist interviews, and conversion support.• Benchmarking Services. IAR may provide Client with comparisons of Plan data (e.g., regarding fees,services, participant enrollment and contributions) to data from the Plan’s prior years and/or abenchmark group of similar plans.• Assistance Identifying Plan Fees. IAR may assist client in identifying the fees and other costs borne by thePlan for, as specified by client, investment management, recordkeeping, participant education, participantcommunication and/or other services provided with respect to the Plan.• Investment Policy Statement. IAR may assist the Plan in the preparation or review of an investment policystatement (“IPS”) for the Plan based upon consultation with Client.• Ongoing Investment Recommendations. IAR may recommend, for consideration and selection by Client,specific investments to be held by the Plan or, in the case of a participant-directed defined contribution plan,to be made available as investment options under the Plan. IAR will recommend, for consideration andselection by Client, investment replacements if an existing investment is determined by the Client to no longerbe suitable as an investment option.• Ongoing Investment Monitoring. IAR will perform ongoing monitoring of investment options in relation to thecriteria provided by the Client to the IAR.• Qualified Default Investment Alternative Assistance. IAR may assist Client in identifying an investmentproduct or model portfolio in connection with the definition of a “Qualified Default Investment Alternative”(“QDIA”) under ERISA (for Plans subject to ERISA excluding ERISA Plans where the IAR or GVA is classified as an“Investment Management” per Section 3(38) of ERISA).• Non-Discretionary Model Portfolios. IAR will recommend, for consideration and approval by Client,(i) asset allocation target-date or risk-based model portfolios for the Plan to make available to Planparticipants, and (ii) funds from the line-up of investment options chosen by the Client to include in such modelportfolios.• Performance Reports. IAR will prepare periodic reports reviewing the performance of all Plan investmentoptions, as well as comparing the performance thereof to benchmarks with Client. The information used togenerate the reports will be derived directly from information such as statements provided by Client,investment providers and/or third parties.We also provide clients investment advice on a more limited basis on one or more isolated areas of concern such as estate planning, real estate, retirement planning, or any other similar specific topic. Additionally, GVA may provide advice on non-securities matters in connection with the rendering of estate planning, insurance, real estate, maximizing social security benefits and/or annuity advice. SPECIFIC ADVISORY PROGRAMS The Registrant participates in advisory programs sponsored by broker-dealers that the Registrant uses as qualifying custodians. Specific details about each program are determined by the program sponsor and are subject to change. Clients should thoroughly review disclosure documents provided about the specific program they are participating in. The following is intended as a partial guide to the programs available.
11 A. LPL Financial Sponsored Advisory ProgramsThe Registrant may provide advisory services to clients through certain programs sponsored by LPL Financial, a registered investment advisor and broker dealer. Below is a brief description of each LPL Financial advisory program available through the Registrant. For more information regarding these programs, including more information on the advisory services and fees that apply, the types of investments available in the programs and the potential conflicts of interest presented by the programs please see the LPL Financial Part 2A Brochure or the applicable program’s Part 2A Brochure and the applicable client agreement. Because LPL has a financial interest in GVA, our recommendation to place you in an LPL-sponsored advisory program creates a conflict of interest in that we may be financially incentivized to use the LPS platform for your account. We seek to mitigate this conflict by our regular review of accounts to ensure clients are placed in a program that is best suited to their financial needs and analysis. GVA does not receive any additional form of compensation for recommending your account be held in the LPL sponsored advisory programs. i Optimum Market Portfolios Program (OMP) OMP is a professionally managed asset allocation program using Optimum Funds Class I shares. Under OMP, client authorizes LPL Financial on a discretionary basis to purchase and sell Optimum Funds pursuant to investment objectives chosen by the client. The Registrant will assist the client in determining the suitability of OMP for the client and assist the client in setting an appropriate investment objective. The Registrant will have discretion to select a mutual fund asset allocation portfolio designed by LPL Financial consistent with the client’s investment objective. LPL Financial will have discretion to purchase and sell Optimum Funds pursuant to the portfolio selected for the client. LPL Financial will also have authority to rebalance the account. LPL Financial sets a minimum account value for OMP and changing account balances and minimum requirements may affect whether this program is appropriate for a particular client and may affect the fee charged. ii. Personal Wealth Portfolios Program (PWP)PWP offers clients an asset management account using asset allocation model portfolios designed by LPL Financial. The Registrant will have discretion for selecting the asset allocation model portfolio based on client’s investment objective. The Registrant will also have discretion for selecting third party money managers (PWP Advisors) or mutual funds within each asset class of the model portfolio. LPL Financial will act as the overlay portfolio manager on all PWP accounts and will be authorized to purchase and sell on a discretionary basis mutual funds and equity and fixed income securities. LPL Financial sets a minimum account value for PWP and changing account balances and minimum requirements may affect whether this program is appropriate for a particular client and may affect the fee charged. iii. Model Wealth Portfolios Program (MWP)MWP is a professionally managed mutual fund asset allocation program. The Registrant will obtain the necessary financial data from the client, assist the client in determining the suitability of the MWP program and assist the client in setting an appropriate investment objective. The Registrant will initiate the steps necessary to open an MWP account and have discretion to select a model portfolio designed by LPL Financials’ Research Department consistent with the client’s stated investment objective. LPL Financials’ Research Department is responsible for selecting the mutual funds within a model portfolio and for making changes to the mutual funds selected. The client will authorize LPL Financial to act on a discretionary basis to purchase and sell mutual funds (including in certain circumstances exchange traded funds) and to liquidate previously purchased securities. The client will also authorize LPL Financial to effect rebalancing for MWP accounts. The MWP program also offers model portfolios designed by strategists other than LPL Financial’s Research Department. The Registrant can choose among the available models designed by LPL Financial and outside strategists. LPL Financial sets a minimum account value for MWP and changing account balances and minimum requirements may affect whether this program is appropriate for a particular client and may affect the fee charged.
12 iv. Manager Access Select Program (MAS)MAS provides clients access to the investment advisory services of professional portfolio management firms for the individual management of client accounts. The Registrant will assist client in identifying a third party portfolio manager (Portfolio Manager) from a list of Portfolio Managers made available by LPL Financial. The Portfolio Manager manages client’s assets on a discretionary basis. The Registrant will provide initial and ongoing assistance regarding the Portfolio Manager selection process. LPL Financial and Portfolio Managers set minimum account values for MAS and changing account balances and minimum requirements may affect whether this program is appropriate for a particular client and may affect the fee charged. v. Guided Wealth Portfolios (GWP)GWP offers clients the ability to participate in a centrally managed, algorithm-based investment program, which is made available to users and clients through a web-based, interactive account management portal (“Investor Portal”). Investment recommendations to buy and sell exchange-traded funds and open-end mutual funds are generated through proprietary, automated, computer algorithms (collectively, the “Algorithm”) of FutureAdvisor, Inc. (“FutureAdvisor”), based upon model portfolios constructed by LPL and selected for the account as described below (such model portfolio selected for the account, the “Model Portfolio”). Communications concerning GWP are intended to occur primarily through electronic means (including but not limited to, through email communications or through the Investor Portal), although GVA will be available to discuss investment strategies, objectives, or the account in general in person or via telephone. A preview of the Program (the “Educational Tool”) is provided for a period of up to forty-five (45) days to help users determine whether they would like to become advisory clients and receive ongoing financial advice from LPL, FutureAdvisor and GVA by enrolling in the advisory service (the “Managed Service”). The Educational Tool and Managed Service are described in more detail in the GWP Program Brochure. Users of the Educational Tool are not considered to be advisory clients of LPL, FutureAdvisor or GVA, do not enter into an advisory agreement with LPL, FutureAdvisor or GVA, do not receive ongoing investment advice or supervisions of their assets, and do not receive any trading services. A minimum account value of $5,000 is required to enroll in the Managed Service. FEES FOR LPL FINANCIAL ADVISORY PROGRAMS at LPL The account fee charged to the client for each LPL Financial advisory program is negotiable, and may be subject to maximum fees set by LPL Financial. Account fees are payable quarterly in advance. LPL Financial serves as program sponsor, investment advisor and broker dealer for the LPL Financial advisory programs. The Registrant and LPL Financial may share in the account fee and other fees associated with program accounts. The Registrant’s representatives may also be registered representatives of LPL Financial and may receive benefits from LPL Financial based in part on client participation in LPL Financial Advisory Programs. B. Fidelity Advisory ProgramsThe registrant may also provide advisory services through Fidelity as the broker dealer custodian. Below is a briefdescription of each advisory program available at Fidelity. Fidelity Separate Account Network®(SAN) – Fidelity offers aSeparate Account Network program (“SAN Program”), a unified platform for managed portfolios.The SAN Program enables the Registrant and its representatives to build separately managed account portfolios from avast network of managers to meet client needs which will be managed by designated SAN Managers on a discretionarybasis. The minimum investment required by each individual SAN Manager must be met. Please refer to the SANManager’s Part 2A Brochure or comparable disclosure document provided to you by you’re the Registrant IAR. This is awrap program, and the Registrant will deliver to client a copy of their Part 2A, Appendix 1.
13 Some managers under the SAN program may require an additional client advisory agreement with the client in addition to the agreement the client signs with the Registrant. For a complete description of the services offered, the programs, the fees charged and minimum account requirements, please refer to the separate disclosure brochure (such as Part 2A of Form ADV) maintained by the Money Manager as provided by your Financial Advisor. Clients should carefully review these additional disclosure brochures for important and specific details including, among other things, fees, experience, investment objectives and risk guidelines, and disclosure of the money manager’s potential conflicts of interest. The Registrant and Client together determine which program to engage. Clients will receive confirmations and statements reflecting all transactions in their account. However, in no circumstances shall the Registrant or its representative have the discretionary authority to close the account or withdraw funds or securities, with the exception of the Registrant’ advisory fees on a quarterly basis. Clients should refer to the Brochure, client agreement and other account paperwork for each investment program for more detailed information about the services available under the program. In addition, the Registrant may also refer advisory clients to other investment advisory programs not associated with any of the programs described above. The Registrant’s Chief Compliance Officer remains available to address any questions that a client or prospective may have regarding any conflict of interest associated with an investment advisory program. C. SEI Investments Management Corporation and it’s affiliatesGVA (“we”/“our”) receives certain services and benefits from SEI Investments Management Corporation and its affiliates (“SEI”) to help conduct our advisory business through SEI’s Independent Advisor Solutions by SEI business unit (“IAS”). Investments we manage for our clients working with SEI are held in custodial accounts at SEI Private Trust Company (“SPTC”) pursuant to an agreement signed by each client with SPTC to receive custodial services. Accounts held at SPTC are supported through SEI’s proprietary platform known as the SEI Wealth Platforms, or the “Platform”. GVA uses the Platform and other technology provided by SEI or paid for by SEI to assist us in both the management of your assets and to support our business. D. Schwab Institutional Intelligent PortfoliosThe Registrant provides portfolio management services through Institutional Intelligent Portfolios™, an automated, online investment management platform for use by independent investment advisors and sponsored by Schwab Wealth Investment Advisory, Inc. (the “Schwab IIP Program” and “SWIA,” respectively). Through the Schwab IIP Program, the Registrant offers clients a range of investment strategies the Registrant has constructed and manages, each consisting of a portfolio of exchange traded funds (“ETFs”) and a cash allocation. The client may instruct the Registrant to exclude up to three ETFs from their portfolio. The client’s portfolio is held in a brokerage account opened by the client at SWIA’s affiliate, Charles Schwab & Co., Inc. (“CS&Co”). The Registrant is independent of and not owned by, affiliated with, or sponsored or supervised by SWIA, CS&Co or their affiliates (together, “Schwab”). The Schwab IIP Program is described in the Schwab Wealth Investment Advisory, Inc. Institutional Intelligent Portfolios™ Disclosure Brochure (the “ Schwab IIP Program Disclosure Brochure”), which is delivered to clients by SWIA during the online enrollment process. The Registrant, and not Schwab, is the client’s investment advisor and primary point of contact with respect to the Schwab IIP Program. The Registrant is solely responsible, and Schwab is not responsible, for determining the appropriateness of the Schwab IIP Program for the client, choosing a suitable investment strategy and portfolio for the client’s investment needs and goals, and managing that portfolio on an ongoing basis. SWIA’s role is limited to delivering the Schwab IIP Program Disclosure Brochure to clients and administering the Schwab IIP Program so that it operates as described in the Schwab IIP Program Disclosure Brochure. The Registrant has contracted with SWIA to provide it with the technology platform and related trading and account management services for the Schwab IIP Program. This platform enables the Registrant to make the Schwab IIP Program available to clients online
14 and includes a system that automates certain key parts of its investment process (the “Schwab System”). The Schwab System includes an online questionnaire that helps the Registrant determine the client’s investment objectives and risk tolerance and select an appropriate investment strategy and portfolio. Clients should note that the Registrant will recommend a portfolio via the Schwab System in response to the client’s answers to the online questionnaire. The client may then indicate an interest in a portfolio that is one level more conservative or more aggressive than the recommended portfolio, but The Registrant then makes the final decision and selects a portfolio based on all the information The Registrant has about the client. The Schwab System also includes an automated investment engine through which The Registrant manages the client’s portfolio on an ongoing basis through automatic rebalancing and tax-loss harvesting (if the client is eligible and elects). The Registrant does not receive a portion of a wrap fee for its services to clients through the Schwab IIP Program. Clients do not pay fees to SWIA in connection with the Schwab IIP Program, but the Registrant charges clients a fee for its services as described below under Item 5. FEES AND COMPENSATION AT Charles Schwab & Co The Registrant’s fees are not set or supervised by Schwab. Clients do not pay brokerage commissions or any other fees to CS&Co as part of the Schwab IIP Program. Schwab does receive other revenues in connection with the Schwab IIP Program, as described in the Schwab IIP Program Disclosure Brochure. The Registrant does not pay SWIA fees for its services in the Schwab IIP Program so long as the Registrant maintains $100 million in client assets in accounts at CS&Co that are not enrolled in the Schwab IIP Program. If the Registrant does not meet this condition, then the Registrant will be liable to pay SWIA an annual fee of 0.10% (10 basis points) on the value of the Registrant’s clients’ assets in the Schwab IIP Program. This fee arrangement gives the Registrant an incentive to recommend or require that the Registrant’s clients with accounts not enrolled in the Schwab IIP Program be maintained with CS&Co. E. Buckingham Strategic PartnersGVA has contracted with Buckingham Strategic Partners, LLC, (“BSP”), for services including trade processing, collection of management fees, record maintenance, report preparation, marketing assistance, and research. GVA has also contracted with BSP for certain sub-advisory services. In certain instances, GVA pays a fee for these BSP services based on management fees paid to GVA on accounts that use BSP services. The fee paid by GVA to BSP varies based on the total client assets administered and/or sub advised by BSP through GVA. These fees will not be separately charged to advisory clients are included within the advisory fees charged to clients. There may be other fees Advisor clients may pay to BSP directly under separate fee agreements. For investment management services, GVA will request authority from the client to delegate discretion to trade in the client’s account, and to receive quarterly payments directly from the client's account held by an independent custodian. Clients may provide written limited authorization to GVA or its designated service provider, BSP, to withdraw fees from the account. Clients will receive custodial statements showing the advisory fees debited from their account(s). Certain third-party administrators will calculate and debit GVA’s fee and remit such fee to GVA. BSP may pay various forms of direct and indirect compensation to GVA or its representatives for reasonable business or educational purposes as described in BSP’s Form ADV Part 2A.” F. PonteraGVA uses Pontera as a third party platform to facilitate management of held away assets such as defined contribution plan participant accounts, with discretion. The platform allows us to affect trades without assuming custody of funds or assets, and specifically prohibits us from assuming such custody. GVA is not affiliated with the platform in any way and receives no compensation from Pontera for using their platform. A link will be provided to
15 the Client allowing them to connect an account(s) to the platform. Once Client account(s) is/are connected to the platform, Adviser will review the current account allocations. When deemed necessary, Advisor will rebalance the account considering client investment goals and risk tolerance, and any change in allocations will consider current economic and market trends. The goal is to improve account performance over time, minimize loss during difficult markets, and manage internal fees that harm account performance. Client account(s) will be reviewed at least annually and allocation changes will be made as deemed necessary. Assets Under Management As of December 31, 2024, GVA managed $9,732,148,499 in total regulatory assets under management, including a total of $7,671,947,835 in assets managed on a discretionary basis and an additional $2,060,200,664 in assets managed on a non-discretionary basis.
16 Item 5 – Fees and Compensation Investment Management Fees and Compensation GVA charges an asset-based fee as compensation for providing Investment Management services on your account. These services include advisory and consulting services, trade entry, investment supervision, and other account maintenance activities. The custodian charges separate custodial fees, transaction costs, redemption fees, retirement plan and administrative fees or commissions. See Additional Fees and Expenses below. In addition, some mutual fund assets held in client accounts may have been subject to 12(b)-(1) fees and other mutual fund annual expenses as described in the fund’s prospectus. Furthermore, some existing variable annuities may be subject to trailing service fees, deferred sales charges, and mortality and expense fees. These fees are independent of our fees and should be disclosed by the custodian or contained in the prospectus or other offering documents of each fund. You should also note that fees for comparable services vary and lower fees for comparable services may be available from other sources. We charge fees for accounts based on an annual percentage of assets under management. The fees are applied to the account asset value on a pro-rated basis, billed quarterly in advance or arrears depending on the selected custodian. The initial fee will be based upon the date the account is accepted for management by execution of the investment advisory contract by the Firm and the assets are transferred through the last day of the current calendar quarter. The management fee is based on the size of the account at inception and is reviewed annually and reset at the time of the advisory client’s annual review if the account(s) qualify for a lower fee. The fee is charged quarterly and is calculated on the market value of the account as of the last day of the quarter. The market value will be determined as reported by the Custodian. Fees are assessed on all assets under management, including securities, cash and money market balances. Under certain appropriate circumstances, we may add (aggregate) asset amounts in accounts from your same household together to determine the advisory fee for all your accounts. We may do this, for example, where we also service accounts on behalf of your minor children, individual and joint accounts for a spouse, and/or other types of related accounts. This consolidation practice is designed to allow you the benefit of an increased asset total, which could potentially cause your account(s) to be assessed at a reduced advisory fee based on the asset levels available in our fee schedule. You authorize us to debit your account quarterly for our fee. The independent qualified custodian holding your funds and securities will debit your account directly for the advisory fee and pay that fee to us. You will provide written authorization permitting the fees to be paid directly from your account held by the qualified custodian. Further, the qualified custodian agrees to deliver an account statement at least quarterly directly to you indicating all the amounts deducted from the account including our advisory fees. You are encouraged to review your account statements for accuracy. We will receive a duplicate copy of the custodian’s statement that was delivered to you. Either GVA or you may terminate the management agreement, upon 30 day written notice to the other party. If applicable, the management fee will be pro-rated to the date of termination, for the quarter in which the cancellation notice was given, and any unearned fees will be refunded to you. Upon termination, you are responsible for monitoring the securities in your account, and we will have no further obligation to act or advise with respect to those assets.
15 Non-Wrap Fee Basis If client engages GVA to provide discretionary and/or non-discretionary investment advisory services for a fee, the annual investment advisory fee shall be based upon a percentage (%) of the market value. The IAR may at their discretion, negotiate a fee based on the following schedule: Market Value Annual Fee % $ 0 – 500,000 2.50% $ 500,001 – 1,000,000 2.25% $ 1,000,000 – 3,000,000 2.00% $ 3,000,001 + Negotiable used as a guideline only; all fees and account value tiers are subject to negotiation at the sole discretion of GVA. Wrap Fee Basis Clients participating in separately managed account programs of TPAs may be charged various program fees in addition to the advisory fee charged by GVA. Such fees may include the investment advisory fees of the TPAs, which may be charged as part of a wrap fee arrangement. In a wrap fee arrangement, clients pay a single fee for advisory and other services. Clients’ portfolio transactions may be executed without commission charges in a wrap fee arrangement. In evaluating such an arrangement, the client should also consider that, depending upon the level of the wrap fee charged by the TPA, the amount of portfolio activity in the client’s account, and other factors, the wrap fee may or may not exceed the aggregate cost of such services if they were to be provided separately. The current annual advisory fee range is generally between 2%-2.5% but it is possible that certain client assets could incur additional advisory fees. We will review with clients any separate program fees that may be charged on their accounts. Third Party Advisor Fees Fees and billing methods are outlined in each respective TPA’s Brochure and Advisory Contract. GVA will be paid an on-going fee by the TPA based upon a percentage of your assets under management with the TPA. You will receive disclosure of all fees paid to GVA by the TPA, which include the terms of the compensation arrangement and a description of the compensation paid, at the time of signing an advisory agreement with the TPA. GVA negotiates its fee with each TPA. One particular TPA, SEI Investments (“SEI”), offers programs with two different fee structures in which GVA clients can participate. One program is a separately managed account for which GVA clients are charged a fee by SEI for the day-to-day management of the client’s assets. Clients in this program may also be charged a separate fee by GVA for its supervision and oversight of client accounts that utilize the SEI program. The second type of SEI program in which clients may invest charges only a single advisory fee, 100% of which is paid to GVA. In this program, SEI does not charge GVA clients a separate fee and is instead compensated in other ways, such as through the receipt of brokerage commissions on transactions executed in the client’s account or from the receipt of advisory fees from mutual funds or other investments in which your assets are invested as part of the program.
16 GVA and GVA IARs have a potential conflict of interest to recommend selections of TPA’s that would result in higher advisory fees paid to GVA, including recommendations to the SEI program for which GVA receives 100% of the advisory fee. GVA attempts to mitigate this conflict by reviewing that the TPAs and TPA programs selected by clients are consistent with the client’s stated investment profile. GVA also has a fiduciary obligation to make recommendations based solely on your objectives and needs. The minimum account size for participating in a TPA program will vary among TPAs. All such minimums will be disclosed in the respective TPA’s Brochure. GVA may have the ability to negotiate such minimums for you. You may terminate your relationship in accordance with the respective TPA’s disclosure documents. If you terminate your participation in a TPA’s program within five business days of inception, you will receive a full refund of the fee. Pre-paid fees will be refunded in accordance with the respective TPA’s agreement and disclosure documents. For discretionary accounts, a TPA relationship may be terminated at your IAR’s discretion. GVA may at any time terminate the relationship with a TPA that manages your assets. GVA will notify you of instances where we have terminated a relationship with a TPA with which you maintain accounts through GVA. GVA will not conduct on- going supervisory reviews of the TPA following such termination. Factors involved in the termination of a TPA may include a failure to adhere to their stated management style or your objectives, legal or regulatory matters, a material change in the professional staff of the TPA, unexplained poor performance, service level decrease, unexplained inconsistency of account performance, or our decision to no longer include the TPA on our list of approved managers. GVA IARs may receive fees from mutual funds and variable annuities which are designated for management in a TPA program, which may represent additional compensation to the GVA IAR above the compensation that he or she receives from GVA. GVA offers several investment management programs. Account custodial services may be provided by several account custodians depending on the investment management program offered. Programs may have higher or lower fees than other programs available through GVA or available elsewhere. Investment management programs may differ in the services provided and method or type of management offered, and each may have different account minimums. Client reports will depend upon the management program selected. Please see complete details in the program brochure and custodial account agreement for each program recommended and offered. Financial Planning and/or Consulting Fees The fixed fee for initial financial planning services ranges from $250 to $16,000, and is negotiable, depending upon the complexity and scope of the plan, the client’s financial situation, and objectives. The one-time fee charged to clients ranged up to $7,500 in the most recent calendar year. The initial financial planning services fee is charged on the start date of entering into the plan. For clients who require ongoing service for their financial plan, GVA may charge a recurring fee, t y p i c a l l y not to exceed $2,500 per year, paid monthly, quarterly, bi-annually, or annually, with any outstanding balance due on December 31st. This fee is also negotiable, depending upon the complexity and scope of the plan, the client’s financial situation, and objectives. Typically, financial planning fees will be due upon the client’s acceptance of the plan. However, other fee payment arrangements may be negotiated.
17 Prior to engaging GVA to provide planning or consulting services, clients are required to enter into a “Consulting Services Agreement” with GVA, which sets forth the terms and conditions of the engagement, including fees. If the agreement is terminated prior to the completion of the project, any pre- paid fees received by GVA will be returned to Client on a pro rata basis. Fees for financial planning and/or consulting and/or analysis on specific client needs will be determined on a fixed fee basis. Fees will be discussed and agreed upon between the client and the investment adviser representative and will be specifically identified in the appropriate contract. In no case are our fees based on, or related to, the performance of your funds or investments. As a financial planning client, you are under no obligation to act upon any of our recommendations or effect the transaction(s) through us if you decide to follow the recommendations. When both investment management or plan implementation and financial planning services are offered, there is a potential conflict of interest since there is an incentive for the party offering financial planning services to recommend products or services for which GVA or an affiliated company may receive compensation. GVA attempts to mitigate this conflict by reviewing the recommendations made by GVA IARs clients are consistent with your stated investment profile. GVA and its IARs also have a fiduciary obligation to make recommendations based solely on your objectives and needs. Brokerage and Insurance Product Fees In addition to providing advisory services through GVA, IARs may also sell or recommend investment and insurance products in their capacity as registered broker/dealer representatives of LPL Financial Corporation and as licensed insurance agents, including but not limited to variable life insurance, variable annuities, private placement programs, 1031 Exchange (also called a Like-Kind Exchange) of life insurance (collectively, “Third Party Products”). Investments in these Third-Party Products are not considered when calculating the fee that GVA will charge you. However, GVA IARs receive compensation from the sale of these Third Party Products, the amount of which varies depending on the type of product purchased. IARs acting as a broker agent (as opposed to investment advisor representative and/or insurance agent capacity) may therefore have a financial incentive to sell products for which the IAR will receive greater compensation than other financial products. When IARs of GVA receive commissions in connection with the sale of securities products recommended to our advisory clients, GVA may reduce a portion of its fees by the amount of the commissions earned by GVA’s IARs. GVA does not participate in any soft dollar arrangements. You should know that GVA does not monitor or supervise GVA IARs’ activities with respect to Third Party Products, including any particular conflicts of interest resulting from selling products with different fees. Those activities are instead supervised by the broker, LPL, and insurance company with which the GVA IAR is associated. A de minimis number of GVA IARs are also IARs of LPL’s investment advisory business in connection to discretionary ERISA Plans and, as such, serve as “Investment Managers” per Rule 3(38). In these circumstances, the IARs are supervised by LPL and are required to follow LPL’s policies and procedures when acting in such capacity. Retirement Plan Consulting Fees Our fees for retirement plan consulting are negotiable and based on services selected. If ongoing services are being provided, they are expressed as an annual rate. The maximum annual fee is 1% based on the amount of eligible plan assets.
18 LPL Financial Custodian Fees In-house investment advisory accounts may be custodied with LPL Financial via a SWM I or SWM II account. When utilizing a SWM I account, the client will bear transaction charges for purchases, sales and exchanges in the account, including for mutual funds, equities, fixed income securities and options. Within a SWM II account, the transaction costs are borne by the Advisor. However, when mutual funds within a SWM I/SWM II account charge 12b-1 fees (typically Class A shares), the client will bear those fees. The transaction charges vary based on security type (see SWM I/SWM II Account Agreement for current fees). In the case of mutual funds, the transaction charges vary depending on whether LPL retains compensation from the mutual fund and therefore assesses a lower transaction charge. Transaction charges are thus typically higher for mutual funds with lower expense ratios. Certain share classes of mutual funds that participate in LPLs No Transaction Fee Program ("SWM MF NTF Program") can be purchased in SWM accounts without a transaction charge. In order to participate in the SWM MF NTF Program, mutual funds pay LPL recordkeeping and/or revenue sharing fees in the form of asset-based or transaction-based fees. Advisors may adjust the advisory fee charged on assets in a SWM II account to offset the transaction charges they absorb on behalf of the client, particularly when selecting lower expense mutual funds. According to LPL’s SWM/SWM II account agreement: “transaction charges are paid to LPL to defray costs associated with trade execution; however, they are not directly related to transaction-related expenses of LPL and are a source of revenue to LPL." Additional Fees and Expenses Advisory fees payable to us do not include the fees you may pay when we purchase or sell securities for your account(s). The following list of fees or expenses are what you may pay directly to third parties, whether a security is being purchased, sold or held in your Account(s) under our management. •Brokerage commissions;•Transaction fees;•Exchange fees;•SEC fees;•Advisory fees and administrative fees charged by Mutual Funds (MFs), and/or Exchange Traded Funds(ETFs)•Advisory fees charged by sub-advisers (if any are used for your account•Custodial Fees;•Deferred sales charges (on MFs or annuities);•Odd-Lot differentials;•Transfer taxes;•Wire transfer and electronic fund processing fees;•Fees on existing variable annuities that may have been subject to trailing service fees, deferred salescharges, and mortality and expense fees.•Fees on mutual fund assets held in your account that may have been subject to deferred sales charges,12 (b)(1) or shareholder servicing fees, administrative fees and other mutual fund annual expenses asdescribed in the fund’s prospectus.
19 Please refer to the “Brokerage Practices” for discussion of GVA’s brokerage practices. Brokerage fees and commissions are charged to you for securities trade executions. These brokerage fees may be billed to you by the broker/dealer or custodian of record for your account, not GVA. Any such fees are exclusive of, and in addition to, GVA compensation. You will be solely and directly responsible for all fees, including other than GVA fees billed directly to you. Conflicts of Interest Involving Fees Conflicts of interest involving fees are addressed first and foremost by making you aware of them by way of this brochure. Secondly, we periodically evaluate the overall annual cost to our clients in connection with our advisory services. As a general guideline (but not an absolute limit), we look for total client costs associated not only with our advisory services but the resulting transactions carried out in connection therewith not to exceed 2.5% on an annual basis) of your assets that we have been assigned to manage. Keep in mind that Third Party Products (i.e., brokerage and insurance products) offered by your GVA IAR may charge fees in addition to the fees charged by GVA and GVA does not monitor or compare those fees to the fees it charges for investment advisory services. You are always welcome to request a current copy of our brochure. We are obligated to provide you a copy of the brochure no later than the time you sign an agreement with us, as applicable, annually we are required to provide you either a copy of our current brochure or instructions on how to request a copy of our current brochure.
20 Item 6 – Performance-Based Fees and Side-By-Side Management GVA does not charge advisory fees on a share of the capital appreciation of the funds or securities in a client account (so-called performance-based fees); therefore, GVA does not encounter side-by-side management concerns as with other advisers who manage both performance-based and nonperformance-based accounts in the same strategies. Our advisory fee compensation is charged only as disclosed above in Fees and Compensation (Section 5). It is possible that performance-based fees may be charged by Third Party Products recommended by your GVA IAR. You should discuss all such fees with your IAR and review the governing documents of the investment offering.
21 Item 7 – Types of Clients GVA offers investment advisory services to individuals, high-net-worth individuals, retirement plans, corporations, LLCs, profit-sharing plans, trusts, charitable organizations and state or municipal government entities. GVA does not usually require a minimum for establishing or maintaining a client's account.
22 Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss GVA IARs utilize an investment philosophy emphasizing portfolio management that is tailored to the needs of each client. Our investment process begins by listening to the client to determine their financial situation, investment objectives, time horizon, risk tolerance and other circumstances. This information then becomes the basis for the investment strategy which IAR believes best meets the client’s long-term goals. We continually look for ways to innovate, drawing on our extensive experience to find better investment strategies for the long term. The IAR will assist you in selecting an investment strategy that suits your needs and financial objectives. Available strategies include those managed by GVA, as well as those managed by TPAs. Assistance may also be provided to you by explaining the differences between both. IARs of GVA have the ability to implement their own investment style and strategy, based on each client’s specific goals, objectives, and risk profile. Among the criteria that GVA may consider in connection with establishing a relationship with a TPA are the TPA’s experience, assets under management, performance record, client retention, the level of client services provided, investment style, buy and sell disciplines, capitalization level, general investment process. GVA conducts due diligence at least annually on the TPAs it recommends. We recommend managers that manage portfolios that span various asset classes, including both traditional strategies—domestic equity, international equity, and fixed income—and alternatives, including absolute return, real assets, and private equity. We strive to provide our clients access to products and strategies that are typically available only to institutional investors. The methods of analysis, sources of information and investment strategies used by TPAs will vary among managers. We encourage you to read each TPA’s Disclosure Brochures, Form ADV and any other document you receive prior to entering into an agreement with a TPA. Analysis of Third-Party Advisers (TPAs) We examine the experience, expertise, investment philosophies and past performance of TPAs in an attempt to determine if that manager has demonstrated an ability to invest over a period of time and in different economic conditions. We continuously monitor the TPA’s underlying holdings, strategies, concentrations and leverage as part of our overall periodic risk assessment. Additionally, as part of our due-diligence process, we seek to obtain an understanding of the TPA’s compliance and business enterprise risks. A risk of investing with a TPA who has been successful in the past is that it may not be able to replicate that success in the future. In addition, as we do not control the underlying investments in a TPA’s portfolio, there is also a risk that a TPA may deviate from the stated investment mandate or strategy of the portfolio, making it a less suitable investment for our clients. Moreover, as we do not control the TPA’s daily business and compliance operations, we may be unaware of the lack of internal controls necessary to prevent business, regulatory or reputational deficiencies.
23 You are advised and are expected to understand that the TPA’s past performance is not a guarantee of future results and that certain market and economic risks exist that may adversely affect an account’s performance that could result in capital losses in your account. Risk There are principal and material risks involved which may adversely affect the account value and total return. There are other circumstances (including additional risks that are not described here) which could prevent your portfolio from achieving its stated investment objective. It is important to read all the disclosure information provided and to understand that you may lose money by investing in the any of our strategies. Each type of investment has its own unique set of risks associated with it and it would not be possible to list all of the specific risks of every type of investment here. Even within the same type of investment, risks can vary widely. Your account is subject to the following risks: • Stock Market Risk – The value of securities in the portfolio will fluctuate and, as a result, the value may declinesuddenly or over a sustained period of time.• Managed Portfolio Risk – The manager’s investment strategies or choice of specific securities may beunsuccessful and may cause the portfolio to incur losses.• Industry Risk – The portfolio’s investments could be concentrated within one industry or group of industries.Any factors detrimental to the performance of such industries will disproportionately impact on your portfolio.Investments focused in a particular industry are subject to greater risk and are more greatly impacted bymarket volatility than less concentrated investments.• Non-U.S. Securities Risk – Non-U.S. Securities are subject to the risks of foreign currency fluctuations, generallyhigher volatility and lower liquidity than U.S. securities, less developed securities markets and economicsystems and political and economic instability.• Emerging Markets Risk – To the extent that your portfolio invests in issuers located in emerging markets, the riskmay be heightened by political changes and changes in taxation or currency controls that could adverselyaffect the values of these investments. Emerging markets have been more volatile than the markets ofdeveloped countries with more mature economies.• Currency Risk – The value of your portfolio’s investments may fall as a result of changes in exchange rates.• TPA Risk – A risk associated with this type of analysis is that past performance is not a guarantee of future result.While a TPA may have demonstrated a certain level of success in past economic times, the TPA may not beable to replicate that success in future markets. In addition, just because a TPA may have invested in a certainmanner in past years, such TPA may deviate from its strategy in future years. To mitigate this risk, GVA attemptsto select TPAs with proven track records that have demonstrated a consistent level of performance andsuccess.
24 • Interest rate risk - applies to debt investments such as bonds. It is the risk of losing money because of a change inthe interest rate. For example, if the interest rate goes up, the market value of bonds will drop.• Inflation risk – is the risk that the future real value of an investment, asset or income stream will be reducedover time by unanticipated inflation.• Credit risk: The risk that the government entity or company that issued the bond will run into financial difficulties andwon’t be able to pay the interest or repay the principal at maturity. Credit risk applies to debt investments such asbonds. You can evaluate credit risk by looking at the credit rating of the bond.•Tracking error risk – applies to ETFs. It is also known as active risk and is a measure of the risk in an investmentportfolio arising from active management decisions made the portfolio manager. It indicates how closely a portfoliofollows the index to which it is benchmarked.• Options are complex securities that involve risks and are not suitable for everyone. Option trading can be speculative innature and carry substantial risk of loss. These risks can include:o Market risk – extreme market volatility near an expiration date could case price changes that result in theoption expiring worthlesso Underlying Asset Risk – Since options derive their value from an underlying asset which may be a stock orsecurities index, any risk factors that impact the price of the underlying asset will also indirectly impact theprice of the option.o the complexity of some option strategies is a significant risk on its own,o Option trading exchanges or markets and option contracts themselves are open to changes at all times,o Options markets have the right to halt the trading of any options, thus preventing investors from realizingvalue,o Risk of erroneous reporting of exercise value, if an options brokerage firm goes insolvent, investors tradingthrough that firm may be affected Internationally traded options have special risks due to timing acrossborders.• Tax rule risk - Federal tax rules can be complicated. In addition, there may be state implications and penalties forwithdrawing your money before a certain age in certain types of accounts.•Future payments risk – applies to variable annuities where the payment stream from the issuer to the annuitant has anunknown duration based principally upon the date of death of the annuitant.•Real estate fluctuation risk – this can affect some funds as well as REIT values and dividends. Market changes canim-act capital values and future cashflows of the property and ultimately returns over time. The market risk canfluctuate from changes to supply and demand or other general shifts in the market cycle.
24 Item 9 – Disciplinary Information Registered Investment Advisors are required to disclose all material facts regarding any legal or disciplinary events that would be material to your evaluation of the advisory business or of the integrity of its supervised persons. GVA has no information applicable to the firm or any of its management person for this item.
25 Item 10 – Other Financial Industry Activities and Affiliations Insurance Certain GVA representatives, in their individual capacities, are licensed insurance agents, and may recommend the purchase of certain insurance-related products on a commission basis. GVA IARs, on average, spend approximately 25 – 50% of their time selling insurance products. The recommendation by a GVA representative presents a conflict of interest, as the receipt of commissions may provide an incentive to recommend insurance products based on commissions received, rather than on the client’s need. The client is not under any obligation to purchase these products. Affiliated Entities US Financial Advisors, LLC US Financial Advisors, LLC (“USFA”), an SEC-registered investment advisor, is a wholly-owned subsidiary of Great Valley Advisor Group. USFA provides fee-based investment advisory and financial planning services to various types of clients, including individuals and high-net-worth individuals, pension and profit sharing plans, and business entities. USFA and GVA share various resources such as advertising support, certain administrative compliance functions, and model trading services. LPL Financial GVA is not a broker/dealer, but IARs of GVA may be Registered Representatives and/or IARs of LPL Financial, a full service broker/dealer, member FINRA/SIPC, or LPL’s RIA, In these capacities, LPL compensates them for effecting securities transactions or performing advisory services not associated with GVA. This relationship may allow the IAR to provide additional services and/or products to clients. This relationship also may present a conflict since many of the products offered through LPL Financial are commission oriented; when placing securities transactions through LPL Financial in their capacity as registered representatives, IARs may earn sales commissions in their capacity as Registered Representatives of LPL. In this capacity IARs are involved in the sale of securities of various types including, but not limited to stocks, bonds, mutual funds and limited partnerships. GVA and LPL Financial (or LPL’s RIA business) are not affiliated companies. IARs of GVA may spend a portion of their time in connection with broker/dealer activities. As a broker/dealer, LPL Financial engages in a broad range of activities normally associated with securities brokerage firms. Pursuant to the investment advice given by GVA or its IARs, investments in securities may be recommended for clients. If LPL Financial is selected as the broker/dealer, LPL Financial and its registered representatives, including IARs of GVA, may receive commissions for executing securities transactions, which may be in addition to fees that you pay to GVA. When GVA IARs receive commissions in connection with the securities products recommended to our advisory clients, GVA may reduce a portion of its fees by the amount of the commissions earned by GVA IARs. You are advised that if LPL Financial is selected as the broker/dealer, the transaction charges may be higher or lower than the charges you may pay if the transactions were executed at other broker/dealers. You should note, however, that you are under no obligation to purchase securities through IARs of GVA or LPL Financial. As part of the investment advisory services offered to you, certain models may recommend investments in
26 mutual funds and exchange traded funds. Such funds are typically no-load funds but may charge a redemption fee if you were to sell shares of the fund before a period of time outlined in the fund’s prospectus. To fully understand the total cost you will incur, you should review all the fees charged by mutual funds, exchange traded funds, GVA , and others. Moreover, you should note that under the rules and regulations of FINRA, LPL has an obligation to maintain certain client records and perform other functions regarding certain aspects of the investment advisory activities of its Registered Representatives. These obligations require LPL to coordinate with and have the cooperation of its Registered Representatives that operate as, or are otherwise associated with, investment advisers other than LPL. Accordingly, LPL may limit the use of certain custodial and brokerage arrangements available to clients of GVA. LPL may collect, as paying agent of GVA, the investment advisory fee remitted to GVA by the account custodian. LPL may retain a portion of the investment advisory fee you pay, as a charge for the functions it performs, and such portion may be further re-allocated to other Registered Representatives of LPL. The charge will not increase the brokerage charges to you or the fee you have agreed to pay GVA. GVA IARs may, in their capacity as Registered Representatives of LPL, or as agents appointed with various life, disability or other insurance companies, receive commissions, 12(b)-1 fees, fee trails, or other compensation from the respective product sponsors and/or as a result of effecting securities transactions for clients. As previously noted, when commissions or fees are received by our IARs in connection with the advice given to advisory clients, GVA may, but is not obligated to, reduce its fee proportionate to the amount of the commission or fee earned by our IARs. However, clients should note that they are under no obligation to purchase any investment products through a GVA affiliated company or its IARs. GVA recommends and/or selects other Investment Advisors or TPAs to its advisory clients. In some cases, GVA will receive compensation from TPAs for referring clients to them and also for GVA’s performing due diligence on the TPA and review of the ongoing relationship, including monitoring of client positions and performance and ensuring clients objectives are being met. Receiving compensation from TPAs may increase GVA’s incentive to refer clients to them and this may present a conflict of interest. GVA attempts to mitigate this conflict by reviewing that the TPAs and TPA programs selected by clients are consistent with the client’s stated investment profile. A further discussion of conflicts and how GVA attempts to mitigate conflicts is included in Item 5 of this Brochure. You should know that as a fiduciary, we always strive to put the client’s interest ahead of our own. We have instituted a compliance program designed to prevent and detect violations of the federal and state securities laws. In addition, we have designated a Chief Compliance Officer (CCO), as set forth on Schedule A of our Form ADV Part 1, to be the person responsible for the overall application and oversight of our compliance program. Our CCO reviews those policies and procedures annually for their adequacy and the effectiveness of their implementation. LPL Financial, through LPL Capital Partners Inc, is a minority owner of Great Valley Advisor Group. Accountants and Certified Public Accountants. Certain of GVA’s representatives are accountants and Certified Public Accountants. To the extent that these representatives provide accounting services, which may include tax advice, to any clients, including clients of the GVA, all such services shall be performed by those representatives, in their individual professional capacities, independent of GVA. Certain of GVA’s offices will, at the election of clients, arrange for the provision of accounting services, which may include tax advice, by an associated non-GVA Certified Public Accountant (hereafter the Accountant). All such services shall be performed by the Accountant in their individual professional capacity, independent of GVA, and subject to the terms of a separate Agreement clients maintain with the Accountant. GVA will process billing for these independent services arranged by GVA for the purpose of administrative convenience to these clients, diverting payments from the Fee paid by the clients to GVA to the Accountant per the terms of a separate Professional Services Agreement between the clients and GVA.
28 Item 11 – Code of Ethics Participation or Interest in Client Transactions and Personal Trading We take great pride in our commitment to serving our clients’ needs and the integrity with which we conduct our business. The financial services industry has come under significant scrutiny, especially surrounding the inherent responsibility of financial professionals to act in the best interest of their clients. GVA has developed a Code of Ethics addressing issues such as the following: • Integrity• Objectivity• Competence• Fairness• Confidentiality• Professionalism• Diligence• Initial Public Offerings and Private Placements• Reporting Violations of the Code of EthicsWe strive to comply with applicable laws and regulations governing our practices. Therefore, our Code of Ethics includes guidelines for professional standards of conduct for persons associated with us, including personal trading, disclosure of outside business activities and insider trading policies. Our goal is to protect your interests at all times and to demonstrate our commitment to our fiduciary duties of honesty, good faith, and fair dealing with you. All persons associated with us are expected to adhere strictly to these guidelines. Persons associated with us are also required to report any violations of our Code of Ethics. Additionally, we maintain and enforce written policies reasonably designed to prevent the misuse or dissemination of material, non-public information about you or your account holdings by persons associated with us. Each of our IARs and their staff has been given a copy of our Code of Ethics and has signed their names to a written acknowledgement attesting to their understanding of the code and acceptance of its terms. Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the telephone number on the cover page of this brochure. GVA is not currently aware of any situations in which it, a GVA IAR, or one of their related persons, has a direct financial interest in the investment instruments recommended to clients. If this situation were to arise in the future, the resulting conflict of interest would be governed by GVA’s Code of Ethics and its compliance policies and procedures generally. Participation or Interest in Client Transactions GVA and its employees may give advice and take action in the performance of their duties that may be the same as, similar to, or different from advice given, or the timing or nature of actions taken, for other Client accounts or for their proprietary or personal accounts. GVA and its employees may at any time hold, acquire, increase, decrease, dispose of or otherwise deal with positions in investments in which your account may have an interest from time to time. We have no obligation to acquire for your account a position in any investment, which it, acting on behalf of another Client, or an employee, may acquire, and the Client accounts shall not have first refusal, co-investment or other rights in respect of any such investment. In addition, our employees may be invested in our products. Because this may present a potential conflict of interest, we have adopted the Code of Ethics described above, which includes restrictions on employees’ personal trading. Investment Policy The Code of Ethics further provides that supervised persons must comply with all applicable federal securities laws. It also imposes certain trading restrictions on persons who are likely to know about our trading activity.
Item 12 – Brokerage Practices GVA IARs are Registered Representatives offering securities through LPL, broker/dealer member of FINRA and SIPC. As such, client transactions can be implemented through LPL. For clients in need of additional brokerage or custodial services, we will recommend the use of broker/dealers, including LPL and Charles Schwab & Company, Inc. (“Schwab”). Should we decide to use Schwab to execute a client trade due to better availability, liquidity, or pricing, they may charge an additional trade-away fee for each such trade. Therefore, we will only use this trade- away ability in situations with compelling financial reasons. Advisory clients of GVA are free to implement advisory recommendations through any firm they choose; there is no obligation to effect transactions through GVA or an LPL-approved broker/dealer. GVA does not warrant or represent that commission for transactions implemented through LPL will be lower than commission available if the client used another brokerage firm. GVA believes, however, the overall level of services and support provided to the clients by LPL Financial outweighs the potentially lower transaction costs available under other brokerage arrangements. If an advisory client implements recommendations made by GVA by purchasing securities or other products, they should be aware that GVA may make conflicting or differing recommendations with respect to the same securities or insurance products to different clients. Client accounts are traded where custodied. In the event a trading error occurs in your account, our policy is to restore your account to the position it should have had the trading error not occurred. Depending on the circumstances, various corrective steps may be taken including, but not limited to, canceling the trade, adjusting an allocation and/or reimbursing the account. If a trade error results in a profit, the profit is not allocated to the client account, it remains in the error account of the executing broker/dealer or account custodian. GVA does not participate in soft dollar arrangements. Soft dollars are commission payments to a brokerage firm that are used, in part, to pay for other services such as research. GVA does not engage in Principal Trades. Principal A principal trade takes place when an adviser arranges for a security to be purchased from or sold to a client from its own account (which can include a fund in which the adviser or its personnel have a substantial ownership interest). GVA does not maintain an affiliated broker dealer and therefore does not participate in agency cross trades. An agency cross is a transaction in which an investment advisor acts as the broker for both their client and the other party. Both principal and agency cross trades require client consent prior to the settlement of such trades. 29
30 Item 13 – Review of Accounts GVA IARs will provide continuous oversight of the portfolio investment of its discretionary accountholders and, in this regard, will review client accounts at least annually to ensure that such holdings are aligned with the investment strategy being pursued and to monitor whether the clients’ investment objectives are being met. The underlying portfolio securities within these client accounts are monitored by the Chief Investment Officer (CIO) or CIO designee. An annual review with the client is usually conducted in person, by telephone, or video conference. The purpose of all these reviews is in an effort to ensure that the investment plan continues to be implemented in a manner which matches your objectives and risk tolerances. More frequent reviews may be triggered by material changes in variables such as your individual circumstances, or the market, political or economic environment. You are urged to notify GVA or the IAR of any changes in your personal circumstances. You will receive quarterly statements and confirmation of transactions from the custodian, not by GVA. Financial Planning/Consulting clients will not receive regular reports from the firm but may receive written reports at their financial planning review sessions from the IAR. These reports may include descriptions of holdings, total assets, current values, management fees and methods of fee calculations. These reports may or may not be in writing and may entail different depths of analysis as agreed to between the client and the IAR.
31 Item 14 – Client Referrals and Other Compensation Client Referral to GVA Affiliated and unaffiliated companies and their employees (“promoter” or “promoters”) provide certain marketing services to GVA. Under a services agreement, such promoters will carry out activities with respect to GVA’s marketing and advertising efforts. In consideration for these services, promoters will be compensated by GVA. Under Rule 206(4)-1 of the Advisers Act, such promoters are considered to be providing an “endorsement” of GVA’s advisory services. These endorsements about advisory services are given by promoters, who are not clients of GVA. GVA compensates promoters a percentage of GVA’s advisory fee for accounts referred to GVA through promoters in exchange for the endorsement. Promoters receive such compensation upon initial investment by a client introduced to GVA by them, and continues to receive such compensation for as long as the introduced client’s assets remain invested with GVA. Prospective clients should be aware that promoters are subject to certain conflicts of interest due to GVA’s relationship with them. Material conflicts of interest may arise, including but not limited to an incentive to recommend GVA’s advisory services over other investment opportunities that may be more suitable for the investor due to the fact that these promoters are being compensated if the successfully refers business to GVA. Each client referred to GVA through such a promoter receives a disclosure statement disclosing the terms of the promoter arrangement between GVA and the promoter, outlining the compensation received by GVA and any material conflicts of interest. GVA Referral If GVA introduces a client to another investment adviser or an investment manager, GVA may be paid a referral or promotor fee in accordance with the requirements of Rule 206(4)-1 of the Investment Advisers Act of 1940, and any corresponding state securities law requirements. Any such referral fee shall be paid according to a fee disclosure statement provided to the client at the time that the referral is made. As previously mentioned, GVA may receive referral fees from TPAs. Fees and billing methods are outlined in each respective TPA’s Brochure and Advisory Contract. GVA will generally be paid an ongoing fee by a TPA based upon a percentage of your assets under management with the TPA. You will receive a copy of our agreement with the TPA which will disclose all fees. When GVA is acting as an unaffiliated promoter, GVA, at the time of the promotion, shall disclose the nature of its promoter relationship. GVA shall provide each prospective client with a copy of GVA’s written disclosure statement from the investment adviser or investment manager. This statement discloses the terms of the promoter arrangement between GVA and the investment adviser or investment manager, including a description of the compensation to be received by GVA. Other Services Through one of its affiliates, GVA entered into an independent contractor affiliation agreement (“agreement”) with Heike Law Offices, LLC (“Heike”), a firm that provides legal consultation services. Under this agreement, GVA clients may engage Heike to perform certain legal services, including, establishment of trusts, power of attorneys, deeds and estate planning documents. Heike will be compensated by GVA for services rendered under the agreement.
32 Item 15 – Custody All client account assets are held by a qualified custodian. Neither GVA nor its associated persons have custody of client assets. GVA does not hold or take custody of client personal securities or funds of any kind. GVA utilizes independent third-party qualified custodians to hold client assets and provide a statement of accounting for each client. It is the custodian’s charge to safeguard and prevent unauthorized access from anyone. Please note custodians may charge fees for their services. With the sole exception of LPL Financial, GVA is independently owned and operated and is not affiliated with third party custodians we use. The third-party custodians used by GVA do not charge advisory clients separately for custody services but are compensated by account holders through commissions and other transaction-related or asset-based fees for securities trades that are executed through them or into their accounts. GVA is not responsible for the actions of a client’s custodian. Clients should carefully review account statements received directly from the qualified custodian. Contact information for our custodians: LPL Financial Charles Schwab Fidelity Investments 4707 Executive Drive 1958 Summit Park Drive 1oo Crosby Parkway, KC1J San Diego, CA 92121-3091 Orlando, FL 32810-5931 Covington, KY 41015-8010 SEI Private Trust Company Pershing Advisor Solutions Morningstar, Inc. 1 Freedom Valley Drive One Pershing Plaza 22 W Washington St. Oaks, PA 19456 Jersey City, NJ 07399 Chicago, IL 60602 Capital Group Buckingham Strategic Partners Assetmark, Inc. 12711 N Meridian Street 8182 Maryland Avenue, Ste 500 1655 Grant Street, 10th Floor Carmel, IN 46032 St. Louis, MO 63105 Concord, CA 94520
33 Item 16 – Investment Discretion If you participate in our discretionary portfolio management services, we require you to grant us written discretionary authority to manage your account. When you grant us discretion, we have the authority and responsibility to formulate investment strategies on your behalf. Discretionary authorization will allow us to determine the specific securities, and the amount of securities, to be purchased or sold for your account without obtaining your approval prior to each transaction. We will also have discretion over the broker or dealer to be used for securities transactions, and over the commission rates to be paid. Discretionary authority is typically granted by the Engagement Agreement you sign with us, a power of attorney, or trading authorization forms. You may specify investment objectives, guidelines, and/or impose certain conditions or investment parameters for your account(s). For example, you may specify that the investment in any particular stock or industry should not exceed specified percentages of the value of the portfolio and/or restrictions or prohibitions of transactions in the securities of a specific industry or security. Any such conditions or limitations to GVA’s discretionary authority must be communicated by you to us in writing. Refer to the Advisory Business section in this Brochure (Item 4, above) for more information on our discretionary management services. If you enter into non-discretionary arrangements with us, we will obtain your approval prior to the execution of any transactions in your account(s). You have an unrestricted right to decline to implement any advice provided by us on a non-discretionary basis. If you enter into non-discretionary arrangements with us, we will obtain your approval prior to the execution of any transactions for your account(s). You have an unrestricted right to decline to implement any advice provided by us on a non-discretionary basis.
34 Item 17 – Voting Client Securities Proxy Voting/Corporate Actions As a matter of firm policy, we do not vote proxies on behalf of clients. Clients will receive their proxies and other solicitations directly from their custodian or transfer agent and retain sole responsibility for voting. However, our IARs may provide clients with consulting assistance regarding proxy issues if such assistance is sought. Class Actions From time to time, securities held in the accounts of clients will be the subject of class action lawsuits. GVA has no obligation to determine if securities held by the client are subject to a pending or resolved class action lawsuit nor does it have any duty to evaluate a client’s eligibility or to submit a claim to participate in the proceeds of a securities class action settlement or verdict. Furthermore, GVA has no obligation or responsibility to initiate litigation to recover damages on behalf of clients who may have been injured as a result of actions, misconduct or negligence by corporate management of issuers whose securities are held by clients. Where GVA receives written or electronic notice of a class action lawsuit, settlement or verdict affecting securities owned by a client, it will forward all notices, proof of claim forms and other materials, to the client.
35 Item 18 – Financial Information GVA does not require or solicit prepayment of more than $1200 in fees per client, six months or more in advance. As a result, we are not required to provide our clients with a copy of our balance sheet from our most recently completed fiscal year. GVA does not have custody of client funds or securities. However, in the event that we would obtain custody of any client assets or if we require or solicit prepayment of more than $1,200 in fees per client, six months or more in advance, we are required to disclose any financial condition that is reasonably likely to impair our ability to meet contractual commitments with our clients. No such conditions exist. During the past ten years, GVA has not been the subject of a bankruptcy petition.
PART 2B OF FORM ADV: BROCHURE SUPPLEMENT Mathias Beck North Point Advisor Group, LLC. 748 Wildwood Road Mahtomedi, MN 55115 651-447-2235 mbeck@northpointadvisorgroup.com www.northpointadvisorgroup.com Great Valley Advisor Group, LLC 1200 Pennsylvania Avenue Wilmington, DE 19806 (302) 483-7200 www.greatvalleyadvisors.com October 4, 2024 This Brochure Supplement provides information about Mathias Beck (CRD# 7864675) that supplements the Great Valley Advisor Group, Inc. (“GVA”) Brochure. You should have received a copy of that Brochure. Please contact the GVA office at 302-483-7200 if you did not receive GVAG’s Brochure or if you have any questions about the contents of this supplement. Additional information regarding Mathias Beck pertaining to any disciplinary actions or outside business activities, if applicable, is available on the SEC’s website at www.adviserinfo.sec.gov or the FINRA Broker Check website, www.finra.org/ brokercheck. ITEM 1 – COVER PAGE
DOB: October 24, 2000 Education: University of Minnesota, Twin Cities – Graduated 2023 Curtis L. Carlson School of Management - Finance • FINRA exams successfully passed: o Series 65 Uniform Investment Adviser Law Examination, 07/24/2024 Business Experience: North Point Advisor Group, LLC. Senior Advisor 07/2024 - Present Great Valley Advisor Group, LLC. Investment Advisor Representative 07/2024 – Present We must disclose any legal or disciplinary event that would be material to you when evaluating Mr. Beck. We have no such legal or disciplinary history to report to you. Mr. Beck has no additional outside business activities to disclose. The above business associations do not provide any additional compensation other than as described in the GVAG’s Form ADV 2A. Mr. Beck is supervised through a compliance program designed to prevent and detect violations of the federal and state securities laws. Supervision is conducted by the Branch Manager, Michael Dolezal who is responsible for administering the policies and procedures. Mr. Dolezal reviews those policies and procedures annually for their adequacy and the effectiveness of their implementation. All policies and procedures of the firm are followed. Michael Dolezal’s contact information: Branch Manager (715)598-7011 mdolezal@northpointadvisorgroup.com ITEM 2 - EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE ITEM 3 – DISCIPLINARY INFORMATION ITEM 6 - SUPERVISION ITEM 4 - OTHER BUSINESS ACTIVITIES ITEM 5 - ADDITIONAL COMPENSATION
1IntroductionGreat Valley Advisor Group, Inc. ("GVA", “we,” "our", or “us”) is registered with the Securities and Exchange Commission (SEC) as an investment adviser. We have a network of financial professionals (“Professionals”) who offer investment advisory services, and in some cases, brokerage services through an unaffiliated firm. Brokerage and investment advisory services, and the fees we charge for them, differ, and it’s important that you understand the differences. This customer relationship summary (or "Form CRS") will explain the various services GVA offers, how we charge for those services, and conflicts of interest that exist when we provide our services. To help you research firms and financial professionals, you can access free and simple tools at Investor.gov/CRS, which also provides educational materials about broker-dealers, investment advisers, and investing. What investment services and advice can you provide me? We offer investment advisory, financial planning, retirement plan advisory and consulting services to retail investors. We manage investment accounts on both a discretionary and a non-discretionary basis. A discretionary account allows us to buy and sell investments in your account without asking for your approval in advance of a trade. A non-discretionary account means that you decide what investments to buy and sell. GVA does not usually require a minimum for establishing or maintaining a client's account. As part of your portfolio management services, we will provide ongoing monitoring of your investments and provide advice. We do not limit the types of investments that we recommend. For additional information, please see our Form ADV Part 2A, Items 4, 7, 13 and 16. Conversation Starters. Ask your financial professional: • Given my financial situation, should I choose an investment advisory service? Why or why not?• How will you choose investments to recommend to me?• What is your relevant experience, including your licenses, education and other qualifications? What do thesequalifications mean?Great Valley Advisor Group (GVA) Customer Relationship SummaryWhat fees will I pay?Discretionary and/or Non-Discretionary Service We provide discretionary and/or non-discretionary investment advisory services to you for a fee based upon a percentage of the market value and type of assets ("asset-based fee"). For some types of accounts, there may be a per transaction charge in addition to an asset-based fee. The fee you pay to your Professional is generally negotiated with him or her directly, and subject to a maximum fee, depending on the advisory program selected. The more assets there are in your account with us, the more you will pay in fees, so we have an incentive to encourage you to increase the assets in your account.Financial Planning & Retirement Plan ConsultingThe fixed fee for initial financial planning services ranges from $250 to $16,000, and is negotiable, depending upon the plan's complexity and scope, the client’s financial situation, and objectives. GVA may charge a recurring fee, typically not to exceed $2,500 per year, paid monthly, quarterly, bi-annually, or annually, with any outstanding balance due on December 31st. This fee is negotiable, depending upon the complexity and scope of the plan, the client’s financial situation, and objectives. Our fees for retirement plan consulting are negotiable and based on services selected. The minimum annual fee is $1,000, and the maximum annual fee is 1% based on the amount of eligible plan assets.Other Fees and CostsClients participating in separately managed account programs of third party asset managers ("TPAs") may be charged various program fees in addition to the advisory fee charged by GVA. Such fees may include the TPAs' investment advisory fees, which may be charged as part of a wrap fee arrangement. In a wrap fee arrangement, clients pay a single fee for advisory and other services. Client’s portfolio transactions may be executed without commission charge in a wrap fee arrangement. In evaluating such an arrangement, the client should also consider that, depending upon the level of the wrap fee charged by the TPA, the amount of portfolio activity in the client’s account, and other factors, the wrap fee may or may not exceed the aggregate cost of such services if they were to be provided separately. GVA Customer Relationship Summary March 25, 2021
Clients may pay other expenses in addition to the fees paid to us. For example, clients may pay costs such as brokerage commissions, transaction fees, exchange fees, SEC fees, advisory fees and administrative fees charged by Mutual Funds (MFs), Exchange-Traded Funds (ETFs), annuities, advisory fees charged by sub-advisers (if applicable to your account), custodial fees, deferred sales charges (on MFs or annuities), odd lot differentials, transfer taxes, wire transfer or electronic fund processing fees, fees on existing annuities that may have been subject to trailing service fees, deferred sales charges, mortality & expense fees, and fees on mutual fund assets held in your account that may have been subject to 12 (b)(1) or shareholder servicing fees, administrative fees and other mutual fund annual expenses as described in the prospectus. You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. For additional information, please see our Form ADV Part 2A brochure Items 5 and 6. For additional information, please see our Form ADV Part 2A. What are your legal obligations to me when providing recommendations as my broker-dealer or when acting as my investment adviser? How else does your firm make money and what conflicts of interest do you have? When we act as your investment adviser, we have a fiduciary duty to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they affect the recommendations we provide you. Here are some examples to help you better understand what this means. Brokerage and Insurance ProductsIn addition to providing advisory services through us, our Professionals may also sell or recommend investments and insurance products in their capacity as registered broker/dealer representatives and as licensed insurance agents, including but not limited to variable life insurance, variable annuities, private placement programs, 1035 Exchanges (also called a Like-Kind Exchange) of life insurance and annuities (collectively, “Third Party Products”). Investments in these Third-Party Products are not considered when calculating the fee that we will charge you. Those activities are instead supervised by the broker/dealer or insurance company with which the Professional is associated. A de-minimis number of our Professionals are also IARs of another investment advisor and offer discretionary ERISA Plans and, as such, serve as “Investment Managers” under ERISA Rules. In these circumstances, the IARs are also supervised by the investment advisor and are required to follow their policies and procedures when acting in such capacity. Conversation Starter. Ask your financial professional: How might your conflicts of interest affect me, and how will you address them? 2How do our financial professionals make money? Our Professionals are compensated through advisory fees based on the amount of client assets they service, and the time or complexity needed to meet a client’s needs. Our Professionals receive a portion of the advisory fee you pay us and/or receive commissions based on product sales recommended to you in their capacity as a broker or insurance agent. Your Professional is required by federal securities laws to act in your best interest and not put his/her or employer interests ahead of yours. We have implemented controls to mitigate conflicts of interests arising from the way our Professionals make money and meet their duties to you.Additional InformationFor additional information about our services or to request a copy of Form CRS, please contact us at: 1200 Pennsylvania Ave., Suite 202Wilmington, DE 19806 Tel.: (302) 483-7200www.greatvalleyadvisors.comConversation Starter. Ask your financial professional:Who is my primary contact person? Is he or she a representative of an investment-adviser or broker-dealer? Who can I talk to if I have concerns about how this person is treating me? Do your financial professionals have legal or disciplinary history?Yes. Visit Investor.gov/CRS for a free and simple search tool to research us and our financial professionals. Conversation Starter. Ask your financial professional: As a financial professional, do you have any disciplinary history? For what type of conduct? GVA Customer Relationship Summary March 25, 2021
FACTS Why? How? WHAT DOES GREAT VALLEY ADVISOR GROUP INC. DO WITH YOUR PERSONAL INFORMATION? longer NO NO NO NO NO NO NO
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