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BCCA Sample Pages

A practical, pragmatic,    learning-by-doing    business course. Supporting artisans to develop their ideas and skills int...
Dr Gordon Hamme in partnership with Birmingham Assay Office
Contents Author profile  2  Introduction  7  Chapter One Entrepreneurship, Enterprise   Motivation  13  Chapter Two Market...
Silver fruit bowl by Juliette Bigley at the Inspired Exhibition 2015  6
Introduction          This book explains how to do what you need to do and then not have          to worry about it.  7
What does this book cover  Chapter 1 sets the scene for how you look at your business and how you should approach it. Entr...
Where for you now  You   ve probably spent several years getting to the stage of launching a business. How does this book ...
Set of drawers by Ed Wild, burr chestnut, sycamore, 3,000 year-old bog oak handles and detailing  12
Motivatio  Chapter 1  Entrepreneurship, Enterprise   Motivation          Though entrepreneurship and enterprise are not ex...
Silver display by Colette Bishop  20
Marketing   Publicity          g arketin  Chapter 2  The most successful craft-sellers focus  on building ongoing relation...
Columbian door-knocker  34
Chapter 3          g l Di ita  Digital Marketing  Digital media is the fastest growing  means of modern communication     ...
50
egal structur  Chapter 4  The Legal Structure of Your Business          As your business grows and develops, be flexible a...
Enamelled Snake Box No. 1 by Phil Barnes  62
Chapter 5          ec  Intellectual Property Protection  When you design a piece of work,  that specification       the ap...
Silver vases by Thalen   Thalen, Inspired Exhibition 2016  72
Financing  Chapter 6  Financing Your Enterprise          ...look at the product or service you are offering     is it comp...
Left to right  Miriam Hanid and Tony Bedford inspect an engraving by Malcolm Appleby at the Grand Tully Symposium  92
Chapter 7 Case Studies          Make a clear staightforward plan. Then turn your attention to the important bits     earni...
Silver Fish Dish engraved and enamelled by Phil Barnes  100
So What Next           When you   re on the wrong bus, get off. So be prepared to swallow your pride          and move on....
   This is a simple  but not simplistic , practical guide for craftspeople on the essentials of surviving in business. The...