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Prepared for:November 2021 The Banzon Family
Annabel Burch-MurtonSenior Vice President202.285.7166annabel.burchmurton@compass.com Annabel works with sellers and buyers in all price ranges in the DMV. Since 2005 Annabel has been a top producer in the DC Metro area residential real estate market, with hundreds of successful transactions to her credit. She has been recognized repeatedly, both locally and nationally, for her accomplishments in real estate. She was recognized as one of “America’s Best Real Estate Agents” 2014-2019 by Real Trends in partnership with Zillow and Trulia and as one of Washingtonian Magazine’s “Best Real Estate Agents” 2014-2021. In 2019 she was voted as one of the "100 Best" Real Estate Agents in the DMV by Washingtonian Magazine, in 2020 she was recognized by Arlington Magazine as a "Top Producer" in the March/April 2020 issue, and she recently received a Real Estate award from DC Modern Luxury Magazine.Annabel is known in our market for her high standard of professional ethics by both her colleagues and clients alike. She has a well-earned reputation asa strong negotiator and client advocate and often guides her clients through the complicated process of selling and buying at the same time. Her greatest marker of success is that so many of her clients choose to work with her repeatedly and refer their families, friends, and colleagues to her. Annabel is known for her ability to quickly interpret and negotiate difficult situations, her tireless enthusiasm, her innovative and highly individualized marketing approach and her positive demeanor.Annabel lives in Chevy Chase, MD with her 17-year-old twins and husband.
A message from our founderMy earliest inspiration for Compass came from someone I greatly admire who is now an agent at Compass: my mother. Growing up, it inspired me to see how hard she worked and how much she cared about the people she served. Today, the thousands of incredible entrepreneurs who make up our coast-to-coast community of real estate agents continue to inspire me and guide our vision for an industry reimagined at Compass. We invite only the most talented, highest-integrity professionals in the country to join Compass and then we give them what my mother never had: the same incredibly high level of support, care, and expertise that they provide to sellers like you. Partnering with top technology, business, and marketing leaders, we’ve developed a fleet of these world-class entrepreneurs to ensure every step of your experience is seamless. As you’ll find in the pages that follow, we’ve made it our mission to invest in our agents so that they can invest in you, from granting buyers an exclusive first look at your home to empowering you with interest-free loans to make improvements to your property for a faster, more lucrative sale.Like you, I understand the importance of choosing an advisor with the utmost integrity and skill. Buying or selling a home is often the most important financial decision a person will make in their lifetime; it can help make the future you imagine for yourself and your family possible. But it’s also about finding a property, a neighborhood, a community that makes you feel like you truly belong — which is why at Compass, we know that the key to selling your home is to help its next owner fall in love with it, the same way you did. The agents of Compass inspire me daily, but the community we’ve built together is wholly inspired by you. I want to thank you for providing this opportunity to the agent in front of you, and by extension, to all of us at Compass. Your trust is something we don’t take lightly and I am personally committed to providing every resource at our disposal to achieve your goals. Our mission is to help everyone find their place in the world and we’re honored to help you embark on your next chapter, wherever it may lead. Sincerely, Robert Reffkin Founder & CEO
Scope of Listing ServicesDigitalPhotography We use the DMV's most respected photographers, videographers and floorplan artistsVideo3D tours, Youtube Channel and more, all platforms where video tours can be shared, will beSocialPaid social media campaigns with video on platforms where supportedPrintBrochuresProfessionally produced brochures for distribution onsiteMailOversized mailers sent to the 300 closest homesEmailDirect email to top brokers and brokerages working in direct neighborhood and DMV areaOngoingTraffic AnaylsisTracking and analysis of digital and physical trafficStagingProfessional staging and floorplan designCommunicationConsistent dialog with Sellers and showing agents
Sample Marketing TimelineWorking with our in-house marketing and advertising agency, The Burch-Murton Group targets the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home.1StagingIf applicable2ImageryNight photography VideoDaytime photographyDrone (if applicable) Matterport 3D Model 3FloorplansProfessionally drawn 4Pre-MarketingCompass "Coming Soon" to spark early interest5Listing LaunchCompass.com MLSSyndication to every Consumer Real Estate site-Zillow, Trulia, Realtor, Redfin, YouTube, etc..6SignageInstalled within 24 hours of launch7Email CampaignsTo brokerage community - Just Listed, Open Sunday,Compass email inclusions8Collateral MaterialsDirect Mail to 300+ closest homesBrochures9Digital CampaignsPaid social media campaingsn on Facebook,Instagram & Compass10Ongoing Weekly progress reports
Print MaterialsEvery single Compass marketing piece — from multipagebrochures to custom mailers to open house handouts —creates a cohesive story around your property and elevatesit to luxury status.FormatsPostcardsNotecardsBi-foldsMailing BrochuresTri-foldsGate-foldsRepresenting Your Home | Marketing Your Property
Digital PresenceAt the forefront of modern marketing, Compass takesa multi-pronged approach to the digital promotionof your property.Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform1.9M+Partner websites to which your listing is automatically syndicated for maximum digital coverage800+Representing Your Home | Marketing Your Property
Open House EventsThere's no better way for buyers to experience a home's merits than in person. Our seamless, well-conceived open houses invite them to truly connect with the space.45%The percentage of buyers who attend open houses over the course of their search processRepresenting Your Home | Marketing Your Property
Networking CapabilitiesAided by state-of-the-art Compass technology,I'm strategically connected to the market's entirebrokerage community.Unprecedented reachUsing the Network tool, I cananalyze your property across 350+parameters to determine similar soldlistings, identify the right brokers, andcorrespond with ideal prospectivebuyers through a series of emailcampaigns and targeted outreach.Representing Your Home | Marketing Your Property
Pre-Marketing Your HomeDrive buyer interest and buzz with Compass Coming Soon,which affords prospective buyers a glimpse of your homebefore it officially comes on the market.Early to listmeans early to sellListing your property first on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.Get twicethe exposureComing Soon creates two separate opportunitiesto launch your property: First on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.Get feedback,fastTesting the market with Coming Soon helps your listing to perform even better, once it opens to the public. You’ll gain invaluable insights on pricing, photos, and positioning.Compass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errorsand omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits describedherein. This is not intended to solicit property already listed. Equal Housing Opportunity.Representing Your Home | Marketing Your Property
Representing Your HomeMarketing Your Property
PhotographyWe believe strongly that your first "showing" happens online, especially in our current climate. The Burch-Murton Group engages only the best Real Estate photographers in the DMV to photograph our listings.Our photographers' work has appeared in such publications as:
Print MaterialsEvery single Burch-Murton Group/Compass marketing piece — from brochures to custom mailers to open house handouts —creates a cohesive story around your property and elevatesit to luxury status.FormatsPostcardsNotecardsBi-foldsMailing BrochuresTri-foldsGate-folds
Pre-Marketing Your HomeWe drive buyer interest and buzz with "Compass Private Exclusive" and by reaching out personally to our most active agents in our market to encourage pre-launch showings to drive demand.Create EarlyDemandListing your property first onCompass Coming Soon can buildanticipation among potentialbuyers, drive up its value, andshorten the sales timeline.Drive Buyer andSeller ExcitementBy creating visibility for yourhome early on, we can startengaging the most possible buyers for your home.Get MoreExposureFrom pre-market toursCompass is a licensed real estate broker. All material herein is for informational purposes only, was compiled from sources deemed reliable but is subject to errorsand omissions. Compass makes no representation or guarantee that Coming Soons are available in your region, or that its use will result in the benefits describedherein. This is not intended to solicit property already listed. Equal Housing Opportunity.
Email MarketingCommunication plays a critical role in the swift and successful sale of your home. Compass pairs well-designed email design with data-driven targeting to ensure your listing arrives in precisely the right hands.Eye-catching designOur crisp, clean aesthetic beautifully frames your images and listing details.Intelligent targetingA variety of layouts lends itself to both consumer-facing and broker-facing messaging.Mobile optimizationWith so many buyers viewing email on their phone, our scrolls are designed for both platforms.
Social MediaWe engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your homewill be spotlighted in a real-time, relatable, and quantifiable way.7M+Instagramimpressions in 20182M+Views on CompassYouTube channel160K+Our following acrossall social mediaplatformsUnmatched ResourcesSupported by a dedicated,in-house social media team,we stay on the leadingedge of social media strategy.Strategic AudiencesWe have access to an exclusive list of social media stars, putting your home in front of their influential followers.Dynamic StorytellingWith listing promotion accounting for 75% of our company's social content, we highlight our exclusives witha mix of interior images, press mentions, listing videos, and client features.
Compass CaresAs a company committed to helping everyonefind their place in the world, giving back to ourcommunities is central to our mission.Compass Cares is our way of empowering agents and employees to give back to local communities with our time, resources and skills — because no one knows a community better than the agents and employees who serve it.Through Compass Cares, 100% of our transactions lead to a donation back to the communities we serve. We turn local knowledge into local impact by supporting meaningful local causes. Compass Caresconnects the generosity and compassion of our people to a giving platform of over 1 million nonprofits to create a regional and national community of givers. Because here at Compass, we believe it’s our responsibility to make the world a little better, one place at a time.