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Autobarometer Q1 2025

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Message Q1 2025AUTOBAROMETER

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As we close another quarter, there has never been a more exciting time to be a part of Australia’s automotive industry. With more new brands and technologies than ever before, consumer choice is at unprecedented levels – and so too is the range of partners for your auto business. I want to thank you for choosing Autotrader Group and reconfirm our commitment to you to deliver leading market insights, selling tools and support to drive your business further. In this new report, we’ll illuminate some of the key trends shaping online auto retailing and provide the latest insights from the quarter to help you stay ahead of our incredibly dynamic market conditions. As always, we're here to support your growth and help you adapt to the evolving needs of today’s digital car buyers.Thank you again for choosing Autotrader Group.Warm regards,Benn SykesDirector of Motors – Autotrader, CarsGuide and GumtreeINTRODUCTION

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HYBRIDS SPARK INTEREST WHILE PRE-OWNED CAR PRICES RISE.Source: Autotrader Group, pre-owned dealer and private listingsMarket interest in pre-owned hybrid vehicles is mirroring new car sales in Q1, while electric vehicles continue to wain. SUVs see a small quarterly price increase, while ute sales remain unchanged.FUEL TYPEElectric HybridDieselPetrolQoQ YoYBODY TYPESedan UteHatchSUVQoQ YoYAve. pre-owned vehicle listing price relative to Q1 2025Ave. pre-owned vehicle listing price relative to Q1 2025-0.10%+0.90%0%+6.40%+0.40%+3.20%0% 0%-6%-13.90%-2.50%-1.70%-3.30%-6% -6%-5.80%

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Source: Autotrader Group, pre-owned dealer and private listingsINVENTORY STABILISING AMIDST MARKET DEMAND.While total inventory is down from previous levels in 2024, it is stabilising. Despite global uncertainty and ongoing market fluctuations, Australian consumer demand for vehicles remains strong. Q1 2024 Q2 2024 Q3 2024 Q1 2025Total inventoryQ4 2024329,955283,935277,516260,973258,912YoY QoQ +0.8%-21.5%

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Source: Autotrader Group, pre-owned dealer and private listingsDAYS ON MARKET IN STEADY DECLINE.Amidst a variety of economic, government and social factors affecting Australian households currently, the auto market is showing resilience with stabilising inventory levels and days on market declining steadily. Q1 2023 Q2 2023 Q3 2023 Q1 2024 Q3 2024 Q1 2025Q2 2024 Q4 2024Pre-owned cars days to delistQ4 2023YoY QoQ -10%-25%635856605545635056

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STATE AVERAGES STEADY, WITH ONE EXCEPTION.Source: Autotrader Group, pre-owned dealer and private listingsWhile days on market for stock remained consistent among the majority of states with an average of 40-45 days, ACT was an outlier for Q1, with an average of just 39 days. While this could point to a hot market, in all likelihood it is the result of a glut of existing orders being fulfilled.4245 45 45 45 454739QLD NSW WA SA TAS VICNT ACTQ1 Days on market by State

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PRE-OWNED EV STATS SHOW A CONTINUED DOWNWARD TREND. Source: Autotrader Group, pre-owned dealer and private listingsDespite a range of support and incentives to stimulate EV growth, Australia’s pre-owned EV market continues to decline, with more EV inventory on-market for longer, for less. This comes as new EVs reach price parity with ICE models – long expected to be a tipping point for rapid market penetration.+22.9%Increase in available inventory37Reduced dayson market+48.8%Increase in listing views-1.7%Lower list priceThe average pre-owned EV list price was $49,950 in Q1, down –1.7% for the quarter and -13.9% year-on-year.The number of pre-owned EVs on the Autotrader Group platforms increased +22.9% quarter-on-quarter and +64.2% year-on-year.The average pre-owned EV took 37 days in Q1 to sell (delist). This is down -43.9% quarter-on-quarter and -62.6% year-on-year.Views of pre-owned EV listings increased +48.8% quarter-on-quarter and +15.6% year-on-year.

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PRE-OWNED HYBRID STATS BUCK THE EV TREND. Source: Autotrader Group, pre-owned dealer and private listingsContinued popularity for hybrid models and a wider range of options in the new car market is positively influencing pre-owned hybrid sales. More stock and higher list prices simultaneously benefit both buyers and sellers alike. +8.3%Increase in available inventory40Reduced dayson market+32.9%Increasein listing views+6.4%Higher list priceThe average pre-owned hybrid list price was $34,990 in Q1, up +6.4% for the quarter and -2.4% year-on-year.The number of pre-owned hybrids on Autotrader Group increased +8.3% quarter-on-quarter and +30.2% year-on-year.The average pre-owned hybrid took 40 days in Q1 to sell (delist). This is down -20% quarter-on-quarter and -42% year-on-year.Views of pre-owned hybrids listings increased +32.9% quarter-on-quarter and decreased -11% year-on-year.

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HYBRID UTE SALES ARE HOTTING UP.Source: Autotrader Group, pre-owned dealer and private listingsAs more hybrid ute models arrive in market (with more to follow), the category is experiencing rapid growth with a +216% inventory increase between quarters, up +515% year on year. Currently, hybrid utes also take seven days less than diesel utes to sell, and eight days less than petrol. Pre-owned Hybrid ute inventoryYoY QoQ +515%+216%Q1 2023 Q2 2023 Q3 2023 Q1 2024 Q3 2024 Q1 2025Q2 2024 Q4 2024Q4 2023250200150100500

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MONDAY MORNING PEAK COULD BE A MISSED OPPORTUNITY.Monday mornings are notoriously busy for dealership teams, however customer enquiry is also at its highest on this day between 9am and 12pm. Dealership teams that make responding to customers during peak periods a priority have a greater opportunity to maximise their sales leads.1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 8pm 10pm7pm 9pm 11pmSundaySaturdayWednesdayTuesdayMonday Missed dealer phone leads by time of daySource: Autotrader Group, pre-owned dealer and private listingsThursdayFriday

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NSW HAS THE INVENTORY, BUT TASSIE HAS THE UTES.Source: Autotrader Group, pre-owned dealer and private listingsQ1 volume of Utesas proportion of state total inventoryQ1 volume of SUVs as proportion of state total inventoryQ1 volume of Sedans as proportion of state total inventory25.46%23.61%13.74%21.66%46.83%17.35%32.07%17.04%QLDNSWWA SA TAS VICNT ACT19.48%21.71%16.10%21.55%23.42%18.81%10.69%31.50%QLDNSWWA SA TAS VICNT ACT48.63%49.99%48.86%55.23%68.17%47.42%56.61%53.20%QLDNSWWA SA TAS VICNT ACT14.48%18.89%17.48%20.92%18.58%17.62%6.55%20.91%QLDNSWWA SA TAS VICNT ACT48,854WA3,812NT47,183QLD72,105NSW20,862SA7,890TAS4,870ACT53,278VICUTES HATCHESQ1 volume of Hatches as proportion of state total inventorySUVsSEDANSWhile higher, inventory in New South Wales reflects its population size versus other states. Interestingly, Tasmania can lay claim to being the ute capital of Australia, with the highest saturation of ute listings against the state’s total: double, if not more, the average of most other states.

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Source: Autotrader Group, pre-owned dealer and private listingsSUVS CONTINUE THEIR ENDURING MARKET DOMINANCE. Australians’ love affair with SUVs continues as shown by the vast majority of search/views in Q1. Utes were a distant second, despite several new ute model ranges and variants arriving or about to arrive in showrooms. Listing views by body typeCommercial Convertible Coupe Wagon SedanVan Hatchback Ute SUV

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Source: Autotrader Group, pre-owned dealer and private listingsTOYOTA REMAINS ON TOP WITH LISTING VIEWS.Buoyed by the Q4 arrival of its all-new Land Cruiser Prado, Toyota dominated listing views in Q1. Listing views by makeChevroletJaguarChryslerVolvoPorscheHSVRenaultMGLexusRange RoverIsuzuJeepAudiSuzukiHondaBMWSubaruKiaMercedesVWHyundaiMazdaMitsubishiNissanFordToyota

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Source: Autotrader Group, pre-owned dealer and private listingsTESLA LEADS THE CHARGE BY SOME MARGIN.Despite media reports of declining sales and aging technology, Tesla remains the most viewed brand for used EVs in Q1. With a new Model Y SUV generating headlines, the US manufacturer also eclipsed its mainstream competitors in the used car space for customer interest in Australia, despite its controversies back home. Kia Ford BMW BYD Mercedes TeslaHyundai NissanMGVolvoTop ten pre-owned EVs by listing views

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FINAL THOUGHTS: RESILIENCE AND REWARDS.Make no mistake, Australia’s automotive market is undergoing a shift. With more brands than ever competing for consumers’ attention, each with a range of new technologies and vehicle platforms on offer, consumers are spoilt for choice. And now, for the first time, they can also assess petrol, diesel, hybrid and electric vehicles at a range of comparable price points.Sellers are also benefiting from emerging technologies - with so many new brands in an already crowded marketplace, stock from established brands with known nameplates are showing strong residual values when entering the pre-owned car market - introducing new levels of safety and tech to a lower market entry point. As the market continues to shift in response to both overseas trends and those at home, Autotrader Group will continue to be there to provide insight, support and expertise to help keep your business on track, and capitalise on new opportunities when they arise. If you’d like to further discuss the findings of the Q1 2025 report, please don’t hesitate to contact your dedicated Autotrader Group account manager.Thank you for choosing Autotrader Group. We look forward to sharing more insights with you in Q2.