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Ten Things to Know about Responsible Investment and Performance Kimberly Gladman CFA Ph D Director of Research and Risk Analytics March 2011 Introduction As the practice of responsible investment RI grows there is increasing interest in the ways that RI strategies may affect investment performance To understand what academic research can teach us about this topic GMI Ratings has reviewed articles posted on the Social Science Research Network SSRN the leading database of scholarly abstracts and research papers in the social sciences In the past three years over two dozen studies have focused on the empirical impact of responsible investment strategies on performance including several that were themselves extensive reviews of earlier research i Taken together these studies provide an overview of the current state of academic knowledge on this issue Below are ten main ideas that emerge from the literature 1 The research shows that on average and in the aggregate RI portfolios perform comparably to conventional ones The general consensus is that on average responsible investment methods perform on par with conventional techniques neither outperforming or underperforming them on a regular and reliable basis This finding applies both to theoretical performance simulations involving groups of responsible securities and to the behavior of actual responsible investment products already in the marketplace ii It is important to note however that this conclusion is a general statement which sums up a heterogeneous group of studies The portfolios they analyze are constructed according to many different methodologies draw upon different asset classes and pools of securities and in the case of the actual investable products are managed by a wide range of asset managers in locations around the world The general consensus is that on average responsible investment methods perform on par with conventional techniques neither outperforming or underperforming them on a regular and reliable basis 2 Investment specific definitions of RI vary Perhaps the most fundamental question in the field of RI is how to define responsible investment In the case of public companies securities responsible investors often start by analyzing the issuer s relationships with multiple stakeholders who make contributions to its business and are affected by its operations Typically these include employees customers communities governments and the environment in addition to investors Responsible investment managers form opinions about whether companies are treating these stakeholders well or poorly They then incorporate these views into their ownership decisions in various ways for details see 3 below responsible investors often start by analyzing the issuer s relationships with multiple stakeholders who make contributions to its business While this multiple stakeholder approach is widely used among RI equity mutual funds there are also many equity managers who focus on only a few environmental social or governance ESG issues for example climate change clean technology employee relations or women s empowerment In addition there are also RI investments being made in other asset classes such as private equity where the social or environmental impact of the investee s core business is typically the key criterion real estate where eco efficiency and affordable housing are key issues and fixedincome investments where the full range of stakeholder issues may come into play However because most public and academic attention has been focused on public equity that is also the main subject of this discussion 3 There are many RI strategies investors can apply Investors who analyze companies stakeholder relations through an ESG lens may act on their findings in various ways Some establish standards any company must meet in order for its securities www gmiratings com 1 1 877 479 7500 Investors who analyze companies stakeholder relations through an ESG lens may act on their findings in various ways info gmiratings com 2012 GMI Ratings

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to be included in a portfolio for example they may screen out companies with repeated labor law violations or environmental fines or those whose core products they view as destructive such as weapons or tobacco manufacturers Others take a best in class approach selecting companies with a better ESG profile than their peers for instance they may choose electric utilities whose carbon emissions are lower than the industry average or retailers whose employee benefits are more generous than is typical Still others use ESG analysis to identify particular trends which may be profitable investment themes e g clean energy or women s empowerment funds Finally responsible investors who use any of these strategies as well as those who do not use ESG analysis for security selection at all may also use their ESG insights to inform their engagement with companies Through letter writing direct dialogue and shareholder resolution filings responsible investors encourage companies to improve their social environmental and governance practices 4 RI doesn t have to be bad for diversification Given the variety of ways that RI factors into portfolio construction it s not surprising that its effect on diversification varies Academics have studied responsible investment in relation to three aspects of diversification the number of securities available to choose from the correlations among them and the volatility of individual securities On the first two aspects researchers have acknowledged that any reduction in investment choices will by definition somewhat restrict diversification options Such a reduction in choice could result not only from exclusionary screening but from worst in class rankings that limit portfolio weights in poor ESG performers However the practical impact of this restriction on both a portfolio s return and its risk depends on the investment strategy and method of portfolio construction To be sure if a large percentage of the universe is declared off limits investors may miss out on some lucrative opportunities Similarly if an investment strategy produces wide deviations from benchmark industry weights it may increase correlations among portfolio assets potentially making performance more volatile than that of the benchmark However if a screening method excludes only the most problematic securities investors may still have plenty of strong performers to choose from and if a best in class strategy is employed that tracks benchmark industry weights it may not significantly increase inter asset correlations iii Moreover an investment strategy that relies on a large number of holdings such as passive indexing might be more negatively impacted by ESG related screens than a highly concentrated investment style such as a portfolio of between 30 and 50 stocks a common approach used to manage high net worth client equity portfolios Moreover some scholars have noted that limiting the investment pool may in some cases actually improve portfolio performance While this proposition directly contradicts traditional efficient market theory it is supported by a recent body of literature on the success of narrower investment strategies including those focused on particular industries or on firms located close to the investment company iv The explanation for this effect is a commonsensical one even in our information age it is impossible for investors to become adequately informed about all possible investments They therefore do not benefit fully from having all options available to them In fact if they focus on a smaller group of investments with which they become very familiar they may be more likely to identify market inefficiencies instances where relevant information is not currently reflected in security prices and may be exploited by active managers There have also been interesting findings regarding the third aspect of diversification individual security volatility A number of researchers have found that securities favored by responsible investment strategies tend to be less volatile than those that rank poorly on ESG metrics This is true even when controlling for size and other factors v 5 Responsible investors analysis of ESG factors sometimes flags unpriced risks and opportunities that are soon to be recognized by the market A number of researchers have found that securities favored by responsible investment strategies tend to be less volatile than those that rank poorly on ESG metrics A number of studies have found that individual ESG data points may serve as indicators of future www gmiratings com 2 1 877 479 7500 info gmiratings com 2012 GMI Ratings

firm and stock price performance and may therefore be incorporated profitably into active investment management For example Fu and Shan 2009 find evidence of a causal relationship between more inclusive policies towards gay and lesbian stakeholders as rated by the Human Rights Campaign and higher stock returns at US companies in 2002 2006 vi and Edmans 2010 finds that a portfolio of firms rated The Best Companies to Work For in America would have outperformed benchmarks in 1984 2009 vii Derwall et al 2004 find that returns to a portfolio of companies receiving positive Innovest ratings for energy efficiency would have exceeded those of a low efficiency counterpart in 1995 2003 viii and Spellman and Watson 2009 find a positive relationship between corporate governance ratings assigned by GovernanceMetrics International one of the predecessor firms of GMI Ratings and future stock returns ix that individual ESG data points may serve as indicators of future firm and stock price performance and may therefore be incorporated profitably into active investment management 6 In other cases the ESG risks and advantages identified by responsible investors are either already priced by the market or will only affect stock prices in the long term Another group of studies suggests that the value of some ESG factors is already recognized by the market and therefore offers limited advantages to active managers For example in a 2009 paper Darren David Lee and Warren W Faff using Dow Jones Sustainability Index data found that a portfolio of companies ranking better than average on ESG issues tracked the overall market in 1998 2002 However a group of laggards in what the authors call corporate social responsibility CSR had higher returns than both the market and the socially responsible group The authors provide statistical evidence that this outperformance occurs because low CSR performers have over 20 more idiosyncratic risk than the CSR leaders with idiosyncratic risk being defined as price variability that is specific to the firm The authors control for size industry and country factors among others Because of this risk differential investors demand a higher risk premium for CSR laggards than for CSR leaders In other words the market expects the CSR leaders to have less volatile returns possibly because they experience fewer lawsuits fines boycotts and scandals that could affect stock price Investors thus pay a price premium for responsible companies or put another way they accept a return discount Two other studies focusing on different time frames and regions have also found that firms defined as leaders in corporate responsibility have lower idiosyncratic risk x the value of some ESG factors is already recognized by the market In a similar vein Gregory et al 2010 find that companies with better CSR records on diversity employee relations and the environment tend to have higher valuations even when controlling for industry effects and other factors They theorize that this may be because such companies have fewer adverse cash flow shocks and a lower cost of capital While their study implies that investing in companies that already have strong CSR may not lead to outperformance the authors suggest that changes in these CSR practices may lead to abnormal returns in other words returns beyond what would be expected for the stock s level of risk xi In addition there are situations where ESG analytics may give clues as to the long term fate of a company and its securities but it is difficult to make these insights actionable due to the generally short term orientation of the market as well as uncertainty about how and when the ESG issues will interact with the many other factors affecting security prices Finally the qualitative nature of much ESG analysis makes it challenging to incorporate into quantitative statistical models that are central to much active management 7 ESG variables impact varies with industry firm and other factors ESG factors are increasingly being analyzed in a disaggregated industry and company specific fashion mirroring the way that traditional financial and economic variables are viewed For example it is well understood that not all securities are sensitive to inflation or commodity prices but some are and a financial ratio like inventory turnover may be crucial for one firm and irrelevant to another Similarly some firms are affected by their relationships with repressive overseas governments or the rise in water scarcity while others are not for some firms the number of work hours lost each year due to accidents is a key indicator while for others it is of lesser importance www gmiratings com 3 1 877 479 7500 ESG factors are increasingly being analyzed in a disaggregated industry and companyspecific fashion mirroring the way that traditional financial and economic variables are viewed info gmiratings com 2012 GMI Ratings

Part of a responsible investment professional s expertise is the ability to assess how industries and individual companies are differentially affected by ESG issues and how these effects may interact and reverberate portfolio wide In the academic realm too interesting work is being done on these differential effects For example in a 2010 study Hoepner et al suggest that the importance of ESG issues varies with an industry s degree of dependency on different stakeholder groups its proximity to the end consumer its potential for social and environmental damage and its level of product or service differentiation Using Innovest data that flags key indicators for each industry group the authors found abnormal excess returns for the top 100 ESG leaders in the health care industrials and consumer discretionary sectors from 2005 2008 xii 8 Responsible investment is a specialized skill Given the complexity of the research findings described above it makes intuitive sense that significant manager skill would be required to figure out when ESG related insights can contribute to outperformance and how they can best be incorporated into portfolio construction and security selection Indeed several empirical studies support the idea that specialist expertise is required to outperform using responsible investment strategies For example a 2008 study of active responsible investment funds listed in the SIF Trends reports from 1997 2005 found that those sponsored by management companies specialized in responsible investment significantly outperformed conventional funds Those run by generalist companies however underperformed This was true both before and after fees which were comparable for responsible and conventional funds xiii Similarly in a 2009 study of 265 Islamic investment funds from twenty countries Hoepner et al found that those based in the six largest Islamic financial centers of the world were generally competitive with conventional funds with funds from two countries Qatar and the UAE outperforming generalist benchmarks Islamic funds based in seven Western nations however underperformed The authors controlled for equity market and investment style exposure xiv These findings support the idea that responsible investing is a specialized skill which managers develop in settings with a high density of like minded professionals a 2008 study of active responsible investment funds listed in the SIF Trends reports from 1997 2005 found that those sponsored by management companies specialized in responsible investment significantly outperformed conventional funds 9 Responsible investment may confer benefits by correcting the externalization of costs and encouraging positive externalities Many responsible investors evaluate their portfolios performance in a broad economic context which incorporates an understanding of externalities the financially or economically measurable impacts that a company may have on employees communities ecosystems or other stakeholders Often these impacts also directly affect investors although not in their capacity as holders of that particular company s securities For example a state pension fund may hold stock in a company whose toxic emissions cause illness in state residents and pollute its parks thereby imposing costs on the state s health system and reducing state tax revenues from the tourism industry The company s pollution may even harm directly or indirectly other companies in the state pension fund s portfolio Seen from the perspective of the state as institutional investor pension fund returns from this company s stock may not look as positive after accounting for these related costs Alternatively a company that invests in employee education and training may raise the long term earnings potential of its workers resulting in higher future tax payments from those individuals to cities and states that may hold the company s securities in their funds the cost of environmental damage caused by the world s 3 000 largest public companies amounts to 2 15 trillion annually Quantifying and modeling these sorts of externalities is a very complex task which researchers are only beginning to address For example no research we are aware of has tried to assess the stock price or earnings impacts of ESG related costs imposed by bad actors on portfolio companies e g by tobacco firms on health care stocks Similarly little or no scholarship has yet sought to assess the investor s share of costs that companies externalize onto other stakeholders for example taxpayers and deduct them from returns However an important first step in this area was made in October 2010 with the release of a report entitled Universal Ownership Why Externalities Matter to Institutional Investors commissioned by the UN Principles for Responsible Investment from environmental research firm Trucost Synthesizing and building upon a wide body www gmiratings com 4 1 877 479 7500 info gmiratings com 2012 GMI Ratings

of research in environmental economics and related fields the report estimated that the cost of environmental damage caused by the world s 3 000 largest public companies amounts to 2 15 trillion annually xv Responsible investors have long sought to evaluate the economic impact of their investment decisions in this kind of system wide relational fashion 10 Values can be linked to value Finally it is important to note that some of the company impacts responsible investors consider may not be financially or economically quantifiable but are important to investors morally emotionally or aesthetically they give investors what economists call a gain in utility For example some investors do not want to hold retailers whose overseas factories employ children or subject workers to harassment or violence they do not want their manufacturing companies to deplete the drinking water of communities in the developing world and they don t want the fast food chains they hold to build restaurants next to ancient ruins or on indigenous sacred sites In some cases these utility issues can become financially material for example if a developing country government shuts down a company s operations because of protests over water scarcity or if consumer outrage over sweatshop conditions begins to harm a company s brand Even if these issues remain unquantifiable however many responsible investors will insist on their importance It may not be possible to make a business case for the prevention of labor abuses drought and cultural destruction but responsible investors also see themselves as citizens and human beings who have broader interests than the simple maximization of profit because clients value the positive impacts responsible investment has on the world beyond their portfolios they are less likely to switch managers during performance downturns RI s focus on the investor s multiple motivations has been one of the drivers of the industry s success As RI practitioners know responsibly invested assets tend to be stickier than conventional ones because clients value the positive impacts responsible investment has on the world beyond their portfolios they are less likely to switch managers during performance downturns Conclusion It has long been known that responsible investment need not cost investors money Recent literature on RI and performance shows that responsibly invested portfolios can outperform benchmarks and conventional active funds but that specialist expertise is often crucial to their success i One especially useful paper analyzes the fifty one studies of responsible investment that have been most influential measured by number of citations by academics and industry practitioners in the English speaking world since the 1990s See Hoepner Andreas G F and McMillan David G Research on Responsible Investment An Influential Literature Analysis Comprising a Rating Characterisation Categorisation and Investigation August 14 2009 Available at SSRN http ssrn com abstract 1454793 Other useful surveys have been produced by the European Corporate Governance Institute see Ter Horst Jenke R Zhang Chendi and Renneboog Luc Socially Responsible Investments Methodology Risk Exposure and Performance June 2007 TILEC Discussion Paper No 2007 013 ECGI Finance Working Paper No 175 2007 Available at SSRN http ssrn com abstract 985267 and by the consultancy Mercer this November 2009 study is not available on SSRN but is entitled Shedding Light on Responsible Investment Approaches Returns and Impacts and is available for purchase at http www mercer com ri ii See for example Renneborg et al 2007 and Hoepner and McMillian 2009 cited above iii For a lucid discussion of these possibilities see Hoepner Portfolio Diversification and Environmental Social or Governance Criteria cited above For evidence that screening need not meaningfully reduce diversification see Galema Rients Scholtens Bert and Plantinga Auke The Cost of Socially Responsible Portfolios Testing for Mean Variance Spanning February 1 2009 Available at SSRN http ssrn com abstract 1086560 This study finds that exclusionary social screening based on KLD data produced no significant decrease in diversification opportunities for long only investors in an investable pool of 2 000 US stocks in 1991 2004 Short sellers however would have been able to gain risk reduction by expanding their universe to the excluded stocks iv For citations to this literature see Gil Bazo Javier Ruiz Verd Pablo and Santos Andr A P The Performance of Socially Responsible Mutual Funds The Role of Fees And Management Companies September 25 2008 Available at SSRN http ssrn com abstract 1307043 v For a discussion of this point see Hoepner Andreas G F Portfolio Diversification and Environmental Social or Governance Criteria Must Responsible Investments Really Be Poorly Diversified May 2 2010 Available at SSRN http ssrn com abstract 1599334 www gmiratings com 5 1 877 479 7500 info gmiratings com 2012 GMI Ratings

vi Fu Shihe and Shan Liwei Corporate Equality and Equity Prices Doing Well While Doing Good March 12 2009 Available at SSRN http ssrn com abstract 1368422 vii Edmans Alex Does the Stock Market Fully Value Intangibles Employee Satisfaction and Equity Prices 2010 Available at http papers ssrn com sol3 papers cfm abstract_id 985735 viii Derwall Jeroen Bauer Rob Guenster Nadja and Koedijk Kees C G Socially Responsible Investing The Eco Efficiency Premium Puzzle May 17 2004 EFMA 2004 Basel Meetings Paper Erasmus University Working Paper Available at SSRN http ssrn com abstract 551590 ix Spellman G Kevin and Watson Robert Corporate Governance Ratings and Corporate Performance An Analysis of Governance Metrics International GMI ratings of US Firms 2003 to 2008 January 1 2009 Available at SSRN http ssrn com abstract 1392313 x See Lee Darren David and Faff Warren W Corporate Sustainability Performance and Idiosyncratic Risk A Global Perspective 2009 Available at http papers ssrn com sol3 papers cfm abstract_id 1392975 In addition Boutin Dufresne and Savaria 2004 found in a study of 300 Canadian firms from 1995 to 1999 that bottom quartile ESG performers had 40 higher firm specific risk than top quartile firms Bauer et al 2009 found an inverse relationship between employee relations and specific risk at 976 US firms from 1995 2006 Cited in Hoepner 2010 xi Gregory Alan Whittaker Julie M and Yan Xiaojuan Stock Market Valuation of Corporate Responsibility Indicators November 30 2010 Xfi Centre for Finance and Investment University of Exeter Discussion Paper No 10 06 Available at SSRN http ssrn com abstract 1723126 xii Hoepner Andreas G F Yu Pei Shan and Ferguson John Corporate Social Responsibility Across Industries When Can Who Do Well by Doing Good March 1 2010 Available at SSRN http ssrn com abstract 1284703 xiii Gil Bazo Javier Ruiz Verd Pablo and Santos Andr A P The Performance of Socially Responsible Mutual Funds The Role of Fees And Management Companies September 25 2008 Available at SSRN http ssrn com abstract 1307043 xiv Hoepner Andreas Rammal Hussain Gulzar and Rezec Michael Islamic Mutual Funds Financial Performance and International Investment Style Evidence from 20 Countries 2009 Available at http papers ssrn com sol3 papers cfm abstract_id 1475037 xv See preliminary report at http www unpri org files 6728_ES_report_environmental_externalities pdf About GMI Ratings GMI Ratings is an independent provider of research and ratings on environmental social governance and accounting related risks affecting the performance of public companies The firm s ESG ratings for nearly 5 500 companies worldwide incorporate 120 ESG KeyMetrics to help investors assess the sustainable investment value of corporations The firm also provides Accounting and Governance Ratings AGR for approximately 18 000 public companies worldwide AGR metrics reflect the accuracy and reliability of a company s financial reporting Clients of GMI Ratings include leading institutional investors banks insurers auditors regulators and corporations seeking to incorporate accounting and ESG factors into risk assessment and decision making A signatory to the Principles for Responsible Investment PRI GMI Ratings was formed in 2010 through the merger of GovernanceMetrics International The Corporate Library and Audit Integrity In the 2012 Independent Research in Responsible Investment IRRI Survey conducted by Thomson Reuters Extel and SRI CONNECT com GMI Ratings was named The Best Independent Corporate Governance Research Provider For more information please visit www gmiratings com These rankings are intended to provide investors with an effective summaryof environmental social and corporate governance factors that can and do impact investment value They are not however intended for stand alone use and should not be considered as simple Buy Sell or Hold recommendations Most investment professionals regard these ratings as a specialized proprietary input to be used for ESG benchmarking in combination with existing fundamental analysis or other approaches and to help ensure compliance with the UN PRI United Nations Principles of Responsible Investing and other similar standards