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APPLETON PARKS RECREATION SPONSORSHIP GUIDE 2023

Message from our Recreation Manager Niki Wendt Parks and Recreation Departments are generally the core of any community and that is especially true in our city of Appleton We strive to bring the community together year round with free or low cost events and programs as well as safe interactive community parks Now more than ever people are turning towards Parks and Recreation to provide affordable events programs and sports for their communities None of what we do is possible without the support and partnership of local businesses and organizations At Parks and Recreation we have so many things we want to improve upon and bring to Appleton but we need your help and support in making that a reality Sponsorship opportunities will provide excellent exposure for your organization or business and will highlight your value and public image to the community You will find endless opportunities to reach new customers and give back to your local community By sponsoring events and programs that benefit the residents you not only gain increased marketing opportunities but also an appreciation and positive image from the city of Appleton residents Please take a look through our sponsorship guide for more information and opportunities to invest in our community If you have any questions or would like more information please contact me at niki wendt appleton org or 920 832 3925

TABLE OF CONTENTS Marketing Snapshot 3 Activity Guide Advertising 4 5 Community Events Trips 6 7 Community Engagement Events 8 Programs Activities 9 Youth Sports Leagues 10 Unity Dance Academy 11 13 MARKETING SNAPSHOT We are currently seeking sponsorships from businesses and organizations that share our commitment to community well being By partnering with us you will be gaining exposure and recognition as a supporter of your community We have a diverse audience we market to with our social media channels website and marketing materials and we want to highlight your business organization as a supporter of Appleton Parks and Recreation FACEBOOK FOLLOWERS 13 500 INSTAGRAM FOLLOWERS 2 500 EMAIL SUBSCRIBERS 19 000 WEBSITE VIEWS ANNUAL 250 000 SEASONAL ACTIVITY GUIDE 40 000 COPIES DISTRIBUTED AVAILABLE ONLINE

ACTIVITY GUIDE ADVERTISING Our full color recreation activity guide is published twice a year and includes information about our community events programs parks facilities and more The spring summer guide is printed and the fall winter guide is digital with a postcard mailed to all residents informing them it is available online The guide offers limited advertising space and is an excellent opportunity for local businesses to reach thousands of potential customers in Appleton and surrounding areas CIRCULATION 38 000 mailed to households in Appleton spring summer full guide fall winter postcard 2 000 distributed in the parks and recreation office City Hall Library pools dance studios Scheig Center and at special events Online at www appletonparkandrec org Guide advertisers will appear in both issues of the activity guide Commitment is needed by January 9 to secure your spot AD SIZE COST INCLUDES BOTH ISSUES Full Page Ad Inside Four available per issue 1 650 Half Page Ad Back Cover One available per issue 1 800 Half Page Ad Inside 900

COMMUNITY EVENTS TRIPS We have a variety of sponsorship opportunities available at our popular community events SPONSOR BENEFITS INCLUDE Company organization logo name on all event marketing materials Sponsor recognized in social media posts and promotions Sponsor recognized in email marketing advertising Sponsor recognized on event page of our Parks and Recreation website MOVIES ON THE HILL Dates June 22 July 6 July 20 and August 3 Movies on the Hill are a family favorite in Appleton Enjoying entertainment under the summer sky while also having opportunities to participate in children s activities and canoe or kayak on the pond preceding the movie Sponsors will have an opportunity to set up a display booth at the event and also have their logo displayed on the screen prior to the movie starting KIDS FUN RUNS Dates June 22 and July 23 Appleton kids fun runs provide children ages 2 12 an opportunity to participate in an encouraging race open to all levels and abilities Event starts at 6 30 p m Sponsors will have an opportunity to set up a display booth at the event ADULT BUS TRIPS At Appleton Parks and Recreation we are happy to offer special destination bus trips focusing on providing an enjoyable and fun experience for participants Sponsors will have their name announced throughout the trip recognizing them as the main donor PER MOVIE 500 PER RUN 250 PER TRIP 500

COMMUNITY EVENTS TRIPS TIES AND TIARAS June 9 Appleton Parks and Recreation cordially invites all the little ladies and lads ages 4 10 to bring a special guest to our Ties and Tiaras event This is an enchanted evening filled with dancing to include a fun choregraphed dance lesson tea party special treats and a professional photo for all attendees DOG SWIM AT MEAD POOL August 19 Come down to Mead Pool for a whole lotta doggone fun Owners will watch their dogs swim at Mead Pool all while enjoying the company of other dogs in this fun filled event Sponsors will have an opportunity to set up a display booth at the event GLOW IN THE PARK October 2023 date coming soon This event is Appleton Parks and Recreation s fall Halloween themed event Families are invited to come out to Appleton Memorial Park and enjoy the lighted story walk games our costume contest and more Sponsors will have an opportunity to set up a display booth at the event GREAT HOLIDAY DASH December 2 Let s celebrate the holidays with a little competition and a lot of FUN Teams will get together for a GREAT holiday road rally that will have them dashing through Appleton to earn points based on solving clues and completing a variety of picture video and geotag missions Sponsors will have the chance to be involved in the road rally encouraging participants to visit their business location 250 250 500 1 000 CHILDREN S WEEK Mark your calendars The annual U S Venture Children s Week is back July 23 29 2023 U S Venture Children s Week is dedicated to celebrating the Fox Cities appreciation of the children and families that call the city home Each day of the event provides families with opportunities to make lasting memories while engaging in free or reduced cost recreational activities Some events to get excited about with potential sponsorship opportunities include Kick off Event Children Swim Free Day at Erb and Mead Pools Kids Rummage Sale Children s Parade Playground Fair To get involved in Children s Week contact Niki Wendt at niki wendt appleton org

COMMUNITY ENGAGEMENT EVENTS Community engagement events are events hosted by Appleton Parks and Recreation that are meant to bring together local residents captivate the community and allow for some fun for all ages throughout the year There are many of these opportunities that pop up throughout the year that are not listed below Give us a call to hear about other events coming up EACH COMMUNITY ENGAGEMENT 100 EVENT IS ONLY 100 TO SPONSOR ONE SPONSOR PER EVENT TOY RIDE ALONG Appleton Parks and Recreation is once again partnering with the Appleton Police Department for a unique mission that includes your child s favorite toy We are looking for some brave toys who are up for a ride along with some of our Appleton police officers on their day to day duties When their mission is complete you will receive a photo and report of your toy s experience BE ACTIVE WISCONSIN The Be Active Wisconsin Community Challenge invites all community members to participate in a virtual challenge to promote active lifestyles connect people to the outdoors by encouraging use of our parks trail systems and engage Wisconsin communities in a friendly competition GREAT BALL PURSUIT The Great Ball Pursuit is a family favorite in Appleton The APRD team hides numbered tennis balls around the different parks in Appleton Families go on a hunt to find the tennis balls We draw numbers to identify the winners LETTERS TO SANTA Did you know that Appleton Parks and Recreation has a great relationship with Santa Claus The North Pole Postal Service reached out to us again this year to see if their reindeer could again deliver a mailbox to collect the letters from all the good little boys and girls of Appleton that wish to send Santa a letter Of course we said that we are happy to help

PLAYGROUND PROGRAM SPONSOR A PLAYGROUND PROGRAM SITE The Playground Program got its start during the World War II era and has been a staple program serving thousands of youth in the City of Appleton ever since Our goal with this program is to keep the youth in our community active while creating memories engaging with new and old friends and enjoying the outdoors We accept one sponsor per playground program site each year 1 000 Sponsor Commitment Sponsor benefits include Yard sign placed at playground program site for the entire summer recognizing you as the site sponsor Opportunities to be involved in special events associated with your site Sponsor recognized in social media posts and promotions Sponsor recognized in email marketing for the playground program Sponsor recognized on playground program page of our Parks and Recreation website

YOUTH SPORTS LEAGUES Our youth sports leagues serve thousands of kids in the Fox Cities every year Each year we are in need of a sponsor for each individual league we host to help offset the costs of the program to keep participation fees down and allow for all to be able to play We accept one sponsor per league each year 2 500 Sponsor Commitment Sponsor benefits include Company organization logo placed on shirts of all participants in the league Logo name on all event marketing materials Sponsor recognized in social media posts and promotions Sponsor recognized in league newsletters Sponsor recognized on event page of our Parks and Recreation website Ability to set up a booth table during one of the weeks the league runs

UNITY DANCE ACROBATICS STUDIO SPONSOR Unity Dance Acrobatics a non competitive program under the direction of Appleton Parks and Recreation is a welcoming cost effective and inclusive program offering preschool youth and adult dance and acrobatics instruction Our program offers a variety of genres for all ages and abilities Our goal is to provide a fun and safe environment that delivers quality instruction fosters lasting friendships supports family life balance and promotes a healthy recreational activity for our community We currently manage three studios located in Northland Mall and are seeking sponsors for these studios 1 000 Studio Sponsor Commitment Sponsorship is for a one year commitment Sponsor benefits include Company organization name and logo placed at the studio recognizing you as the 2023 studio sponsor Sponsor recognized in social media posts and promotions Sponsor recognized in email marketing and promotions for UDA Sponsor recognized on Unity Dance Acrobatics page of our Parks and Recreation website

UNITY DANCE ACROBATICS RECITAL SPONSOR Unity Dance Acrobatics UDA hosts an annual recital every spring to showcase our talented participants We currently have over 500 participants in our recital between our dance and acrobatics programs We have four shows that are part of our recital with over 2 000 tickets sold each year 5 000 Sponsor Commitment Sponsor benefits include Company organization name and logo placed on the screen before all four performances recognizing you as the 2023 recital sponsor Company organization name and logo printed on all the electronic tickets Full page ad in our recital program booklet 1 200 printed Recognition during all four performances by a representative from Appleton Parks and Recreation Sponsor recognized in social media posts and promotions for the recital Sponsor recognized in email marketing and promotions for UDA Sponsor recognized on Unity Dance Acrobatics page of our Parks and Recreation website AD SIZE Full Page Ad 3 4 Page Ad Half Page Ad PRICE 225 175 125 As part of Unity Dance Acrobatics annual recital we print 1 200 program books to hand out during the four shows This is an excellent opportunity to market to families in the Appleton area space is limited Please contact Laura Tollefson with questions at laura tollefson appleton org Quarter Page Ad 75

APPLETON PARKS RECREATION THANKS YOU FOR YOUR SUPPORT