APPLETON PARKS & RECREATIONSPONSORSHIP GUIDE 2023
Message from our Recreation Manager, Niki Wendt:Parks and Recreation Departments are generally the core of any community andthat is especially true in our city of Appleton! We strive to bring the communitytogether year-round with free or low-cost events and programs as well as safe,interactive community parks. Now more than ever, people are turning towardsParks and Recreation to provide affordable events, programs, and sports for theircommunities. None of what we do is possible without the support andpartnership of local businesses and organizations.At Parks and Recreation, we have so many things we want to improve upon andbring to Appleton, but we need your help and support in making that a reality!Sponsorship opportunities will provide excellent exposure for your organization orbusiness and will highlight your value and public image to the community. Youwill find endless opportunities to reach new customers and give back to your localcommunity. By sponsoring events and programs that benefit the residents, younot only gain increased marketing opportunities, but also an appreciation andpositive image from the city of Appleton residents.Please take a look through our sponsorship guide for more information andopportunities to invest in our community. If you have any questions or would likemore information, please contact me at firstname.lastname@example.org or(920)832-3925.
Marketing Snapshot............................................................3 Activity Guide Advertising..............................................4-5 Community Events/Trips.................................................6-7 Community Engagement Events...............................8 Programs/Activities............................................................9 Youth Sports Leagues........................................................10 Unity Dance Academy......................................................11-13 TABLE OF CONTENTSMARKETING SNAPSHOTFACEBOOKFOLLOWERSINSTAGRAMFOLLOWERSEMAILSUBSCRIBERSWEBSITE VIEWS(ANNUAL)13,500+ 2,500+ 19,000+250,000+SEASONAL ACTIVITY GUIDE40,000+COPIES DISTRIBUTED & AVAILABLE ONLINEWe are currently seeking sponsorships from businesses and organizations that share ourcommitment to community well-being. By partnering with us, you will be gaining exposure andrecognition as a supporter of your community. We have a diverse audience we market to with oursocial media channels, website, and marketing materials, and we want to highlight yourbusiness/organization as a supporter of Appleton Parks and Recreation.
AD SIZECOST (INCLUDES BOTH ISSUES)Full Page Ad Inside Four available per issue$1,650Half Page Ad Back CoverOne available per issue$1,800Half Page Ad Inside$90038,000 mailed to households in Appleton (spring/summer full guide, fall/winterpostcard).2,000 distributed in the parks and recreation office, City Hall, Library, pools, dancestudios, Scheig Center, and at special events.Online at www.appletonparkandrec.org. Guide advertisers will appear in both issues of the activity guide.Commitment is needed by January 9 to secure your spot.ACTIVITY GUIDE ADVERTISINGOur full color recreation activity guide is published twice a year and includes informationabout our community events, programs, parks, facilities, and more. The spring/summerguide is printed and the fall/winter guide is digital with a postcard mailed to all residentsinforming them it is available online. The guide offers limited advertising space and is anexcellent opportunity for local businesses to reach thousands of potential customers inAppleton and surrounding areas. CIRCULATION:
MOVIES ON THE HILLMOVIES ON THE HILLKIDS FUN RUNSKIDS FUN RUNSADULT BUS TRIPSADULT BUS TRIPSCOMMUNITY EVENTS/TRIPS$500PER MOVIE:$500$250PER RUN:PER TRIP:Dates: June 22, July 6, July 20, and August 3Movies on the Hill are a family favorite in Appleton. Enjoying entertainment underthe summer sky while also having opportunities to participate in children's activitiesand canoe or kayak on the pond preceding the movie. Sponsors will have an opportunity to set up a display booth at the event and alsohave their logo displayed on the screen prior to the movie starting. We have a variety of sponsorship opportunities available at our popular community events.SPONSOR BENEFITS INCLUDE:Company/organization logo/name on all event marketing materialsSponsor recognized in social media posts and promotionsSponsor recognized in email marketing/advertisingSponsor recognized on event page of our Parks and Recreation websiteDates: June 22 and July 23Appleton kids fun runs provide children ages 2-12 an opportunity to participate in anencouraging race open to all levels and abilities. Event starts at 6:30 p.m.Sponsors will have an opportunity to set up a display booth at the event.At Appleton Parks and Recreation we are happy to offer special destination bus trips,focusing on providing an enjoyable and fun experience for participants. Sponsors willhave their name announced throughout the trip recognizing them as the maindonor.
TIES AND TIARASTIES AND TIARASDOG SWIM AT MEAD POOLDOG SWIM AT MEAD POOLGLOW IN THE PARKGLOW IN THE PARKGREAT HOLIDAY DASHGREAT HOLIDAY DASH CHILDREN'S WEEKCHILDREN'S WEEK COMMUNITY EVENTS/TRIPS$250$500$250June 9 - Appleton Parks and Recreation cordially invites all the little ladies and ladsages 4-10 to bring a special guest to our Ties and Tiaras event. This is an enchantedevening filled with dancing to include a fun choregraphed dance lesson, tea party,special treats, and a professional photo for all attendees.October 2023 (date coming soon) - This event is Appleton Parks and Recreation's fallHalloween themed event. Families are invited to come out to Appleton MemorialPark and enjoy the lighted story walk, games, our costume contest, and more!Sponsors will have an opportunity to set up a display booth at the event.December 2 - Let’s celebrate the holidays with a little competition and a lot of FUN!Teams will get together for a GREAT holiday road rally that will have them “dashing”through Appleton to earn points based on solving clues and completing a variety ofpicture, video, and geotag missions. Sponsors will have the chance to be involved inthe road rally, encouraging participants to visit their business location. $1,000August 19 - Come down to Mead Pool for a whole lotta doggone fun! Owners willwatch their dogs swim at Mead Pool all while enjoying the company of other dogs inthis fun filled event! Sponsors will have an opportunity to set up a display booth at the event.Kick-off EventChildren Swim Free Day at Erb and Mead PoolsKids Rummage SaleChildren's ParadePlayground FairMark your calendars! The annual U.S. Venture Children’s Week is back July 23-29, 2023. U.S. VentureChildren’s Week is dedicated to celebrating the Fox Cities’ appreciation of the children and familiesthat call the city home. Each day of the event provides families with opportunities to make lastingmemories while engaging in free or reduced-cost recreational activities. Some events to get excited about with potential sponsorship opportunities include:To get involved in Children’s Week contact Niki Wendt at email@example.com.
TOY RIDE ALONGTOY RIDE ALONGBE ACTIVE WISCONSINBE ACTIVE WISCONSINGREAT BALL PURSUITGREAT BALL PURSUITLETTERS TO SANTALETTERS TO SANTACOMMUNITY ENGAGEMENT EVENTSCommunity engagement events are events hosted by Appleton Parks and Recreation thatare meant to bring together local residents, captivate the community, and allow for somefun for all ages throughout the year. There are many of these opportunities that pop upthroughout the year that are not listed below. Give us a call to hear about other eventscoming up. $100EACH COMMUNITY ENGAGEMENTEVENT IS ONLY $100 TO SPONSORONE SPONSOR PER EVENTThe “Be Active Wisconsin” Community Challenge invites all community membersto participate in a virtual challenge to promote active lifestyles, connect peopleto the outdoors by encouraging use of our parks/trail systems, and engageWisconsin communities in a friendly competition! The Great Ball Pursuit is a family favorite in Appleton. The APRD team hidesnumbered tennis balls around the different parks in Appleton. Families go on ahunt to find the tennis balls. We draw numbers to identify the winners.Did you know that Appleton Parks and Recreation has a great relationship withSanta Claus? The North Pole Postal Service reached out to us again this year tosee if their reindeer could again deliver a mailbox to collect the letters from allthe good little boys and girls of Appleton that wish to send Santa a letter. Ofcourse we said that we are happy to help!Appleton Parks and Recreation is once again partnering with the AppletonPolice Department for a unique mission that includes your child’s favorite toy!We are looking for some brave toys who are up for a ride along with some of ourAppleton police officers on their day to day duties. When their mission iscomplete, you will receive a photo and report of your toy’s experience.
PLAYGROUND PROGRAMSPONSOR ASPONSOR A PLAYGROUND PROGRAM SITEPLAYGROUND PROGRAM SITEYard sign placed at playground program site for the entire summerrecognizing you as the site sponsorOpportunities to be involved in special events associated with yoursiteSponsor recognized in social media posts and promotionsSponsor recognized in email marketing for the playground programSponsor recognized on playground program page of our Parks andRecreation website$1,000 Sponsor CommitmentSponsor benefits include:The Playground Program got its start during the World War II eraand has been a staple program serving thousands of youth in theCity of Appleton ever since. Our goal with this program is to keepthe youth in our community active, while creating memories,engaging with new and old friends, and enjoying the outdoors. We accept one sponsor per playground program site each year.
Company/organization logo placed on shirts of allparticipants in the leagueLogo/name on all event marketing materialsSponsor recognized in social media posts andpromotionsSponsor recognized in league newslettersSponsor recognized on event page of our Parks andRecreation websiteAbility to set up a booth/table during one of the weeksthe league runs$2,500 SponsorCommitmentSponsor benefits include: Our youth sports leagues serve thousands of kids in the Fox Citiesevery year. Each year we are in need of a sponsor for eachindividual league we host to help offset the costs of the program,to keep participation fees down, and allow for all to be able to play.We accept one sponsor per league each year. YOUTH SPORTS LEAGUES
UNITY DANCE ACADEMYSTUDIO SPONSORSTUDIO SPONSORSTUDIO SPONSORCompany/organization name and logo placed at the studio recognizing you asthe 2023 studio sponsorSponsor recognized in social media posts and promotionsSponsor recognized in email marketing and promotions for UDASponsor recognized on Unity Dance Academy page of our Parks and RecreationwebsiteUnity Dance and Acrobatics, a non-competitive program under the direction ofAppleton Parks and Recreation, is a welcoming, cost effective, and inclusiveprogram offering preschool, youth, and adult dance and acrobatics instruction.Our program offers a variety of genres for all ages and abilities. Our goal is toprovide a fun and safe environment that delivers quality instruction, fosters lastingfriendships, supports family life balance, and promotes a healthy recreationalactivity for our community. We currently manage three studios located in CityCenter Plaza and are seeking sponsors for these studios. $1,000/Studio Sponsor CommitmentSponsorship is for a one year commitment.Sponsor benefits include:
Company/organization name and logo placed on the screen before all fourperformances recognizing you as the 2023 recital sponsorCompany/organization name and logo printed on all the electronic ticketsFull page ad in our recital program booklet (1,200 printed)Recognition during all four performances by a representative from Appleton Parksand RecreationSponsor recognized in social media posts and promotions for the recitalSponsor recognized in email marketing and promotions for UDASponsor recognized on Unity Dance Academy page of our Parks and RecreationwebsiteUnity Dance Academy (UDA) hosts an annual recital every spring to showcase ourtalented participants. We currently have over 500 participants in our recital betweenour dance and acrobatics programs. We have four shows that are part of our recitalwith over 2,000 tickets sold each year. $5,000 Sponsor CommitmentSponsor benefits include:UNITY DANCE ACADEMYRECITALRECITALRECITAL SPONSORSPONSORSPONSORAD SIZEPRICEFull Page Ad$2253/4 Page Ad$175Half Page Ad$125Quarter Page Ad$75As part of Unity Dance Academy'sannual recital we print 1,200 programbooks to hand out during the fourshows. This is an excellentopportunity to market to families inthe Appleton area (space is limited).Please contact Laura Tollefson withquestions firstname.lastname@example.org.
APPLETON PARKS & RECREATIONTHANKS YOU FOR YOUR SUPPORT!