simplebooklet thumbnail

APeeling magazine tells real stories about real people with real solutions. Stories about success, business, and life.

APeeling
I am an
Entrepreneur
Hard
Truth
What is
Your Why?
Digital Magazine
June 2020
Publisher: MarketAPeel
Editor: Shanon Peel
Design: Shannon Peel
APeeling Magazine is published by
MarketAPeel
939 Homer Street Unit 411 Vancou-
ver, BC V6B 2W6
778-839-0521
Copyright 2020 MarketAPeel.
All rights reserved. No part of this
magazine may be reproduced into
any information retrieval systems
without the written permission of
MarketAPeel. The publishers are not
responsible in whole or part for any
errors or omissions in this publication.
ISSN: TBD
Photo by EyeAPeel
understand
our
purpose
,
we lose all value
in
ourselves
When we do not
MarketAPeel
Shannon’s
Thoughts
I have changed the
title to “Shannon’s
Thoughts” from “Letter
from the Editor” be-
cause I am not an ed-
itor. I am a writer and
as every writer knows,
an editor is a necessity
for better quality writ-
ing. However, I am a
one woman show and
that means, I’m every-
thing, writer, designer,
editor, publisher, and
marketer.
Thankfully, there are
many people out there
willing to contribute an
article to the APeeling
magazine for publica-
tion and social media
promotion, which is
good because it would
be quite boring if all
you had to read were
my words. Plus, I am
pretty sure I wouldn’t
be publishing my 6th
issue if I had to do all
the writing too.
I am very grateful to
everyone who has con-
tributed their stories.
The Future of
APeeling
I am excited to an-
nounce the new
APeeling membership
and community on
MarketAPeel.agency.
APeeling members will
receive benets to help
them tell their stories
and brands to the mar-
ketplace. They will
have access to a con-
tent library, archived
issues, discounts on
products in the Mar-
ketAPeel store, access
to community net-
working groups, plus
monthly virtual work-
shops on how to build
your brand and tell
your story. I am work-
ing to pack as much
value into membership
as possible.
The Survey
Please help me
make APeeling even
better. I’ve made some
changes to the layout
and how readers can
navigate the content in
this issue. I’m putting
together a survey to
collect your feedback
and discover how I can
make the experience of
engaging with APeel-
ing even better for you.
With your help I can
publish something truly
incredible and valuable
to the marketplace.
The Apple Peels are
link buttons.
I made changes to help readers
nd the stories they want to read.
First Section
Each page is the start of an article so you can see if you
want to read more of it. At the bottom of each page is a
peel to click to go to the full article.
Second Section
This section is two pages listing the contributors and the
clients of MarketAPeel who are featured in this issue.
Click on the images to go to the appropriate pages.
Third Section
This is where the articles start and you can experience
the magazine one page at a time.
Click the Peel to go to section one
Click the Peel to go to section Two
Click the Peel to go to section Three
How to Navigate
APeeling
 “I was so busy
the rst part of 2020, I
didn’t realize what was
going on in the world.
When I nally looked
up from my computer
screen, the world out-
side was empty and I
was no longer too busy
to notice.”
At the end of 2019,
I had no idea what to
do. After a long de-
moralizing job search,
which resulted in abject
failure and a broken
spirit, I’d moved into
the world of self-em-
ployment. However,
I was fooling myself.
I basically went from
trying to get employers
to see my value to get-
ting businessowners to
see my value, all while
telling them, “I have no
value.”
I was not self-em-
ployed, I was unem-
ployed, playing at busi-
ness and I was out of
time. I needed to look
at the cold, hard, in-
convenient truth.
 Then on January
1st, 2020, a switch was
ipped and suddenly, I
had paying clients with
more paying work wait-
ing in the wings. Things
were going to be OK. I
wouldn’t have to move
back in with my par-
ents. Phew!

Then Covid hit...
InconvenIent Truth
Click the Peel to continue reading
by Shannon Peel

A lack of commit-
ment can occur when
you treat your prom-
ises casually. If it gets
done it gets done, if
its late, it’s late, we’ll
get it done when we
do. It can show up in
a lack of emotional
commitment because
you don’t believe in
the project, your heart
isn’t in it, or you are not
fully engaged in seeing
things through to the
end result. Sometimes,
a lack of commitment
comes across as wishy
washy because you
don’t take a stand for
what you believe, or
you don’t really care
either way. All of these
behaviours and atti-
tudes can be attributed
to the lack of commit-
ment blind spot, which
will impede your suc-
cess and that of your
team.
When people aren’t
committed to anything,
it can mean they were
not held accountable
in the past so they do
not believe it matters if
they keep their word,
deliver on time, or
show up. In business
Blind Spot - Lack of Commitment
Click the Peel to continue reading
by Likky Lavji
Pivoting during
covid-19 didn’t scare
me – if anything it has
been a bit exciting. For
a person like me this is
a time to really shine.
I had always been
told to be quiet. It
wasn’t until I was in
my early thirties that I
found out that it was
my voice, my words,
my empathy and the
power of my mind that
had value. As a seri-
al solopreneur I was
used to pivoting, cre-
ating something new
and moving on. In-fact,
even my journey to
becoming a consul-
tant and coach was an
evolving, venn diagram
of experiences.
I had businesses
in landscaping, wood-
working, live produc-
tion, managed stores
and companies in the
sports industry and as
an arborist, worked as
a consultant on envi-
ronmental projects and
managed the rigging
of a century old theatre
owned a coaching and
career development
company, evolved to
work in leadership de-
velopment and more
– many more little ven-
tures creating products
My Pivot During Covid
Click the Peel to continue reading
by Neil Pretty
“I want nancial
freedom”.
This is the response
most people give when
asked why they are
entrepreneurs. Great
answer. Money and
security are incredibly
important, but it’s not
the true reason why
you are putting in long
hours and taking all the
risks. It has to be about
more than money.
My personal “why”
is to experience love
and possibility.
This why didn’t
show up the rst time
I tried to dene why I
was an entreprenuer.
Some of my an-
swers were, “To be a
billionaire” and “To feed
the hungry”. My why
has grown over the
years to become, “Ex-
perience love and pos-
sibility.”
It has evolved
through a process of
asking the 5 Why’s.
Finding your Why
and remembering your
Why during the hard
times will be the ulti-
mate force which al-
lows you to accomplish
your dreams.
The rst time I de-
ned my why, I wanted
Your Why is Important
Click the Peel to continue reading
by Cameron Chell
Media tells us sto-
ries about these amaz-
ing people called en-
trepreneurs who have
made a lot of money
and live a life most only
dream about, however
this is not the com-
plete story of entrepre-
neurism. Most of Cana-
da’s economy is made
up of entrepreneurs,
small business owners
who are trying to make
a living by building their
own small dreams. Not
all entrepreneurs own
private jets or live in
mansions around the
world, most of us are
just like you except we
created our jobs.
Many people lost
their jobs due to the
Pandemic as compa-
nies needed to close
up shop or downsize
because of social dis-
tancing. During this
time larger companies
found different ways to
support their workforce
through remote work
arrangements, which is
leading to a decreased
need for commercial
spaces. The world
quickly changed the
way we lived and those
Why Are You an Entrepreneur?
Click the Peel to continue reading
by Shannon Peel
I parachuted into
my entrepreneurial
journey about three
years ago. Until then, I
had been happy as an
employee. I liked hav-
ing a desk in an ofce
and working set hours.
Then I got sick and the
old way of life came to
an end.
At rst, I wasn’t sure
what was wrong. The
frequent fatigue made
it impossible to hold
down a fulltime job.
People joke about nap-
ping at our desk, but
that was about to be-
come my reality.
I had to nd some
other career path, one
that would let me work
whatever hours I chose
and nap whenever I
needed. Most people
choose to be self-em-
ployed because they
want to be their own
boss. In my case, my
body was my boss.
The downside of such
an abrupt transition
was I wasn’t ready. I
had been slowly mov-
ing toward becoming
an entrepreneur, but I
hadn’t built up a net-
work and I didn’t have
a steady stream of
clients.
Ideally, I would have
Why I became an Entrepreneur
Click the Peel to continue reading
by Vanya Wryter
Media tells us sto-
ries about these amaz-
ing people called en-
trepreneurs who have
made a lot of money
and live a life most only
dream about, however
this is not the com-
plete story of entrepre-
neurism. Most of Cana-
da’s economy is made
up of entrepreneurs,
small business owners
who are trying to make
a living by building their
own small dreams. Not
all entrepreneurs own
private jets or live in
mansions around the
world, most of us are
just like you except we
created our jobs.
Many people lost
their jobs due to the
Pandemic as compa-
nies needed to close
up shop or downsize
because of social dis-
tancing. During this
time larger companies
found different ways to
support their workforce
through remote work
arrangements, which is
leading to a decreased
need for commercial
spaces. The world
quickly changed the
way we lived and those
Positively Stand Out
Click the Peel to continue reading
by Scotty Schindler
Linkedin corporate
pages have had a bad
rap. Many companies
have them, but few say
they are worth any-
thing. When COVID
19 Struck a couple of
months ago, I decided
to put corporate pages
to the test.
In this article I’m
going to walk you
through:
Why every compa-
ny needs to have a
corporate page.
Why corporate pag-
es fail.
Successful corpo-
rate page strategy.
Why Linkedin cor-
porate pages will
always outperform
your website.
Some corporate
page gold nuggets
you may not be
aware of.
Why Every Company
Needs to Have a
Corporate Page.
There are many
reasons why every
Corporate Gold on LinkedIn
Click the Peel to continue reading
by Monte Clark
Videos can be
hugely benecial to
everything from brand
building to sales-force
ignition. But only if
you create them the
right way. Here is Six
Degrees Productions’
handy guide to making
better videos.
DO #1:
Know why you’re
making the video
This is the most
important question
you can ask yourself
– ‘Why am I making
this?’. If your video
doesn’t have a pur-
pose, then it will never
achieve it.
Here are some
good examples of a
purpose. I am making
this video in order to…
increase brand aware-
ness, build trust, moti-
vate people to buy my
service, explain how
my product works, ed-
ucate and teach some-
thing new, engage with
my existing customers
to add value, the list
goes on.
Once you have de-
ned the ‘why’ you can
How to Make an Appealing video
Click the Peel to continue reading
by Lee Theron
Did you know that
medical research
has shown that art can
boost your Immune
System?
If you are anything
like me, Covid19 is on
my mind daily. Con-
cerns over keeping my
spritely 90-year-old
mother well, looking
after my 15 year old
daughter’s best health
as well as keeping
myself well is on my
thoughts many times
throughout the day. Of-
ten, my thoughts turn
anxious and the un-
certainty reigns havoc
over my well-being and
optimism. What do we
do?
Two very good
friends recently remind-
ed me of something I
have know for decades
but tend to forget, that
my thoughts create my
reality. I know this, I’ve
studied this, and spent
many a year of my life
in courses to learn to
master this although
I am still a student of
life. However, I do love
research. I love nding
solutions to challenges
that others think is im-
possible. I love nding
the perfect work of art
for my clients so…I
Stay Healthy with Art
Click the Peel to continue reading
by Doris Anderson
What MarketAPeel Offers You
Help dene brands and tell their stories to ideal audiences
Graphic design
Logos,
Signage,
Websites,
Flyers,
Brochures,
Content Creation
Graphics
Video
Copy writing
Ghost writing
Social Media
Strategy
Content Creations
Managment
Coaching
Book Writing and Publishing
Help people write their books,
design them, and self publish them
Handmade Leather
Journals
Items for sale on
MarketAPeel.agency
Click the Peel
MarketAPeel Clients
ALL YOUR
MEALS
Now Open
Kitchens
Become an APeeling Member
Discounts on products,
Access to Content Libraries
Personal Branding Workshops and
promotion in the APeeling Magazine
Learn how to tell your story
Click the Peel to Learn more -
Winex Health
Eat Real Meals All Your Meals AYM Kitchens
Meadow Hygiene
 “I was so busy
the rst part of 2020, I
didn’t realize what was
going on in the world.
When I nally looked
up from my computer
screen, the world out-
side was empty and I
was no longer too busy
to notice.”
At the end of
2019, I had no idea
what to do. After a
long demoralizing job
search, which result-
ed in abject failure
and a broken spirit, I’d
moved into the world
of self-employment.
However, I was fool-
ing myself. I basically
went from trying to get
employers to see my
value to getting busi-
nessowners to see my
value, all while telling
them, “I have no val-
ue.”
I was not self-em-
ployed, I was unem-
ployed, playing at busi-
ness and I was out of
time. I needed to look
at the cold, hard, in-
convenient truth.
 Then on January
1st, 2020, a switch
was ipped and sud-
denly, I had paying
clients with more
paying work waiting
in the wings. Things
were going to be OK. I
wouldn’t have to move
back in with my par-
ents. Phew!
In February, I was
too busy to read the
news so, I didn’t ful-
ly comprehend what
was coming down the
pipeline. I was too
distracted by work to
listen to the warnings.
I was too focused to
care. Things had nally
turned around for me
and I didn’t want any
doom and gloom rain-
ing on my parade, so I
ignored it.
Then the work
waiting in the wings,
disappeared. For the
rst two months of
2020, they had called
me every day, excited
to let me know where
they were on the proj-
ect, and now, I couldn’t
get them to answer the
phone. I was suddenly
off the team and I had
no idea why.
 Moving back in
with my parents was
becoming a reality.
The Problem
Businesses need
my services. Howev-
er, most muddle their
way through with a
DIY approach or hire
larger agencies with
track records. The
competition in my eld
is overwhelming. The
remote digital nature of
the job means I have
access to global mar-
kets, however, so do
businesses and they
can hire a guy in In-
dia for a lot less than I
charge. Hell, everyone
is a marketer these
days and with the tools
Inconvenient
truth
By Shannon Peel

available, who needs
me to do the work for
them?
I do good work.
In fact, I know I deliver
exceptional work within
a short period of time.
I am the kind of person
who picks up the ball
and runs with it to get
the job done. I com-
plete what I start. I take
action. I push projects
forward. I know I work
harder than most peo-
ple and I have a variety
of skills to complete
projects others cannot
complete without a
team of people. I know
I am unique because
of my vast skill set, my
varied experience, my
ability to understand
complex problems and
bring them to simplied
solutions. I’m full of po-
tential, but I’m too old
to have potential – At
my age, I need to have
results and a reputa-
tion, not potential.
If I was going to
stay an independent
adult, I had to take
stock of my life, my
skills, my talents, and
my opportunities. I had
to make a change and
fast. The good news,
during my long stint
trying to nd a J O B, I
had a list. I had all the
information. All I had to
do was remove what
didn’t work and what
didn’t work, was my
own sense of value.
Most of the time,
I didn’t charge peo-
ple for my work be-
cause I wanted to help
someone I knew and
didn’t feel comfortable
charging them for my
help, even if it was a
business relationship.
When I did charge for
my time, I didn’t invoice
for everything I did. I
did more than original-
ly agreed upon, at the
agreed upon rate.
Doing more than is
expected of me. Ex-
panding my skill set.
Providing extra value.
Delivering a quality
product. Helping oth-
ers, giving to others,
supporting others, is
a huge part of who I
am. I can’t change who
I am at my core, so I
have to gure out how
to make money despite
myself.
I had to stop looking
for work once and for
all. I needed to gure
out how to create a
faceless transactional
product and nd repeat
customers willing to
pay up front for the de-
liverables I produced.
Since, what I do
is highly customized
and dependent on the
brand I create for, how
could I create some-
thing generic enough
to tell any business’
story? And would they
pay for it? Or should I
start packing to move
in with my parents?
The First Step
The rst step began
in September 2019,
when I decided to take
control of projects to
ensure my work was
seen and I could mea-
sure the results to
show my value in the
marketplace. I created
the APeeling maga-
zine to promote a book
I’d helped someone
write and added other
people’s stories to it.
Over the next few is-
sues, I asked others
to contribute articles in
exchange for exposure
through social media.
The magazine has
grown from 250 read-
ers a month to over
1500 readers a month
in 5 issues and busi-
nesses have started to
ask me how much to
advertise in the mag-
azine. My pivot from
service based to prod-
uct based had already
started when the pan-
demic closed the city
down.
During the rst
part of the shut down,
I doubled down on my
own social media by
engaging with other
people, nding those
who had a story to tell,
and offering them free
promotion in APeeling.
As a result, the
May issue of APeeling
Finding my
way to
my Dreams
became the largest
issue yet with 88 pag-
es and 10 contributors
from around the world.
Readership is also on
track to grow beyond
my last record of 1511.
I have a project I can
proudly point to and
condently give a mea-
surable result. I just
might not have to move
in with my parents.
The Second Step
In January, I start-
ed consistently working
with two businesses,
on a long-term basis,
to develop their brands
and tell their stories to
their ideal audiences
through social media.
Since I always do more
than is asked of me,
I was able to show
them what else I could
do and their reactions
to my work has been
positive, which helped
me see my value. As
I gain condence and
produce results, I gain
the reputation I need to
build my business.
I’ve met business-
people whom I have
supported and they
have supported me.
Their words of en-
couragement and
praise for my work has
helped me to believe
I have value in the
marketplace, which is
reected in my work.
My community is grow-
ing stronger and has
taught me so much
about business, life,
and myself. I am fortu-
nate to have so many
cheerleaders rooting
for me.
I know our value
must come from within,
however after years of
rejection, cruel words,
and unseen value, the
positive afrmations
from others is helping
me see my value.
The Third Step
I took stock of what
I had available: Two
contract clients, con-
tributors to APeeling,
readers of APeeling,
podcast guests, and an
engaged social media
community. How could
I build a business on
what I already had,
based on what I know
about myself, my skill
set, and the market-
place?
I started by building
APeeling
in Your InBox
Monthly
Subscribe Today!
a monthly subscription
program with the deliv-
erables I provide.
Next, I created a con-
tent subscription option
for those who want to
receive either unbrand-
ed or branded content
each month to help
them tell their stories
on social media.
I expanded my
website’s e-commerce
store from only selling
the books I’d written to
offering business relat-
ed merchandise using
drop shipping vendors.
This gave me the abil-
ity to offer subscription
members discounts on
featured items every
month.
I used my graphic
design talents to cre-
ate unique designs for
print on demand drop
shipping companies.
These designs can be
branded or remain un-
branded, depending on
the buyer needs. I can
even customize the de-
signs for brands based
on their colours, vision,
values, and mission. I
now have a hybrid of-
fering of service / sub-
scription / products.
Now What?
I know it won’t be
easy to build some-
thing of value to the
marketplace. In fact, it
will be downright frus-
trating at times. How-
ever, I know I have the
talent, the skill, and the
drive to move a brand
from start up into a
global powerhouse. I
just need help.
In the near future, I
have to gure out how
to nd the help I need
to move my vision for-
ward. I know my weak-
nesses. I know them
very well. I’ve had long
chats with them into
the wee hours of the
morning. My next goal
is to nd people whose
strengths are my weak-
nesses and together
we can build an em-
pire.
Am I going to
have to move in with
my parents? Well, if I
end up on my parent’s
doorstep, it’s not the
end of the world and I
am fortunate to have
them as an option to
fall back on. I can’t
worry about things I
have no control over,
events that haven’t
happened, or past mis-
takes I made. I must
focus on doing my best
to build a professional
quality platform to tell
real stories, by real
people, with real solu-
tions to life and work
because I am driven to
create, support others,
and tell stories.
Make APeeling Better
Click on the Peel to take
a survey to help me
Improve APeeling
My friend Yiran
Dong has been shar-
ing her photos of a life
in isolation during the
Pandemic on Face-
book. They tell the sto-
ry of a single woman in
Vancouver.
She was gratious
enough to let me share
her story in pictures
with the readers of AP-
eeling. I am sure you
will agree she is a tal-
ented photo storyteller
with grace and style.
Yiran is a Realtor in
the Downtown Vancou-
ver area. Connect with
her on LinkedIn, she is
an intelligent and in-
teresting woman with a
great sense of humour.
A Story of Isolation
In Pictures
By Yiran Dong
March 4th 2020
Yiran: Just another Spring in Vancouver
#103 11959 203rd Street
Maple Ridge, BC
Click to View Menu
Menu
June 2020.
Celebrating MarketAPeel’s
First Retail Branding Project
What is
Commitment?
According to the Web-
ster’s dictionary com-
mitment is an agree-
ment or pledge to do
something in the fu-
ture. Pledging resourc-
es to something. The
state or an instance
of being obligated or
emotionally impelled to
do something.
A lack of commit-
ment can occur when
you treat your prom-
ises casually. If it gets
done it gets done, if
its late, it’s late, we’ll
get it done when we
do. It can show up in
a lack of emotional
commitment because
you don’t believe in
the project, your heart
isn’t in it, or you are not
fully engaged in seeing
things through to the
end result. Sometimes,
a lack of commitment
comes across as wishy
washy because you
don’t take a stand for
what you believe, or
you don’t really care
either way. All of these
behaviours and atti-
tudes can be attributed
to the lack of commit-
ment blind spot, which
will impede your suc-
cess and that of your
Keynote Speaker | Facilitator | Consultant
APeeling Columnist
team.
When people aren’t
committed to anything,
it can mean they were
not held accountable
in the past so they do
not believe it matters if
they keep their word,
deliver on time, or
show up. In business
a lack of commitment
happens because the
right questions haven’t
been asked due to not
trusting the process.
My
CoMMitment
Story
When I read Robin
Sharma’s book, the
5am Club, I decided to
commit to the process.
In the book he says,
“Own your morning,
elevate your life.” The
idea is to get up at ve
and do 20 minutes of
cardio, 20 minutes of
reection, meditation,
or journaling, and 20
minutes of personal
development. Doing
these activities rst
thing in the morning
gets you in the right
mindset to take on
your day. You start at 5
because the hours of
four to six are the most
peaceful hours. I com-
mitted to this morning
routine on Decem-
ber 24 of 2018 for six
months and my life
changed.
I credit my commit-
ment to this process to
the positive changes
in my life during 2019.
I discovered what I
wanted out of life and
where I wanted my
business to go. Ev-
ery day I committed
to everything I said I
was going to do includ-
ing courses on public
speaking to become a
professional speaker.
And then life got
in the way.
At rst, I was com-
mitted to the 5 am
club, then it became
the 7am Club, then
when I felt like it and
my personal develop-
ment stagnated. My
business stagnated. I
wasn’t going through
the process and my
results reected my
lack of commitment.
I recommitted to the
5am club January 2020
and found my drive,
motivation, and oppor-
tunities. I’m committed
to growth and person-
al development and
it’s made a difference
in my life, but I had to
commit to myself.
The rst step to
positive change is a
commitment to your-
self. You have to com-
mit to creating the life
you want. A mentor I
look up to tis helped
me to get where I am
today. He helped me to
work on this exercise
called life, which is by
designed by us.
I get teared up ev-
ery time I talk about
this change in my life
because I tried to make
changes throughout
my life, but wasn’t able
to achieve the results I
wanted. For example,
I tried losing weight
through different diets
and I didn’t achieve
long term results.
Then I met my mentor
and we started talking
about creating the life I
wanted.
He asked me what
the life I wanted look
like? I didn’t under-
stand what it looked
like, what I wanted.
I went to a personal
development seminar
for professionals one
day and the facilitator
asked what we want-
ed. Everyone stood
up to explain what
they wanted for their
businesses, careers,
and professions. The
Lululemon staff was
there and when it was
my turn I stood up and
said, “I want my com-
pany to be like Lulu-
lemon because they’re
so engaged, and they
love everybody. Look
at you guys. You are all
here.” Then I sat down
and didn’t think about
my answer.
During the next
break a Lululemon
manager came over
and asked me, “What
did you mean when
Discover how conict is
getting in the way of success
for your organization, your
team, and you.
Free ebook
Download
Click to Discover
you said you want to
be like Lululemon?” I
said, “I like the way you
guys are, your cul-
ture.” She then asked
if she could come by
my ofce the next day
to go through an exer-
cise with my team. Of
course, I invited her to
visit. She had one con-
dition, for all the mem-
bers of my team to be
committed to doing the
exercise. “No problem.”
My whole team
showed up the next
day and agreed to par-
ticipate in the exercise.
She gave us some
paper and pens before
asking us, “How do
you want to feel in 10?”
Where are you going to
be? Where are you go-
ing to wake up? Who
are you going to wake
up with? What are you
going to be wearing?
What are you going to
be smelling? What will
your day look like? At
rst, I created a check-
list which basically was
a list of my present life,
but better. That wasn’t
what she wanted. She
was asking us to write
a story full of emotion
and details we could
see in our minds. It is
easier to commit to a
future life when it is a
story full of emotions
and details than a ster-
ile checklist. That was
7 years ago, and I am
80% closer to the life I
dreamed of that day.
Likky Lavji is the Blind
Spot Navigator, helping
organizations, teams, and
individuals discover the
blind spots in their lives
Visit his website to discov-
er how he can help you
achieve success.
likkylavji.com
Click to Discover
What is Your BS?
Take the BS Assessment to
discover Your BS.
Click here
March 22nd 2020
Yiran: Covid-19 is in town.
Download
a Free PDF Copy
Creating MarketAPeel
Personal Branding Workbook #1
- Your Values
Our gift to you
We created the Creating MarketAPeel Personal
Branding Workbook to help you discovery your story,
dene your personal brand, and design a plan of action
to tell your story to your ideal audience. The workbook
is broken into manageable parts to make it easy for you
to take the time to invest in your story.
Our gift to you is a free download of the rst
installment in the series - On Values.
Click to learn more
Pivoting during
covid-19 didn’t scare
me – if anything it has
been a bit exciting. For
a person like me this is
a time to really shine.
I had always been
told to be quiet. It
wasn’t until I was in
my early thirties that I
found out that it was
my voice, my words,
my empathy and the
power of my mind that
had value. As a serial
solopreneur I was used
to pivoting, creating
something new and
moving on. In-fact,
even my journey to
becoming a consul-
tant and coach was
an evolving, venn dia-
gram of experiences.
I had businesses
in landscaping, wood-
working, live produc-
tion, managed stores
and companies in the
sports industry and as
an arborist, worked as
a consultant on envi-
ronmental projects and
managed the rigging
of a century old theatre
owned a coaching and
career development
company, evolved to
work in leadership de-
velopment and more
– many more little ven-
tures creating products
and supplying prod-
uct and services I can
barely even remember.
I’d lived and worked
in numerous regions
in Canada and the
U.S. Lead hundreds of
teams, coached well
over a hundred leaders
and spoken at several
events.
As part of the very
earliest of millennials
I had the opportunity
to walk into kindergar-
ten the same year the
PAC bought two 7.5”
oppy disc computers
for our school. Shortly
after I left college the
rst iPhone came out.
Every year of my life
there were technology
shifts that rocked soci-
ety, changed the ow
of information and how
we communicated. It
changed our access to
the world. It prepared
me well for a life lled
with pivots.
Covid-19 was no
different. Pivoting
wasn’t hard. It was
my ready state.
I had already been
involved with a pivot
to lay the foundation
for one companies’
response to the pan-
demic while continu-
ing to provide service
to their community. I
was in the process of
building webinars and
services for that would
help other companies
in transition. Stay at
home policies had not
yet been put in place
in BC.
On a Friday that
was lled with meet-
ings and solo parent-
ing, physio and com-
My Pivot
during CoVid
by Neil Pretty
pany coming for dinner
(while that was still a
thing) I got a call. My
wife was being re-
leased form her train-
ing program. The race
to get her home was
on. Saturday, I drove
from Nelson BC (where
I live) to Calgary AB
(where my wife was)
to pick her up before
a quarantine or lock-
down trapped her
away from home and
left me as a solo-dad
for an unforeseen pe-
riod of time. Amidst
the chaos I was stoic
and resolute. I wasn’t
scared. But the world
was. Seven hours each
way, stops for gas
and espresso and not
much else. We made it
home. Together.
On the business
front I was ready to
keep providing value
to my clients - I had
done virtual facilita-
tion using liberating
structures, designed
webinars and interac-
tive sessions. Home
ofce - Zoom account
- I was ready. All of my
services were ready to
pivot no matter what
came my way. I had
several planning meet-
ings in my calendar
and kickoff meetings
set.
A couple days later I
had lost nearly my en-
tire book of work.
Three years of de-
veloping my practice
5 years of developing
myself, almost all of
my clients - gone. Or
was it?
I had a scotch. Ok
- maybe two I took a
breath. And I got to
work.
Pivot #1 -I had
been connected with
a company that was
an early mover in the
Psychological Safety
space. But had seen
some issues. No way
to guarantee their cli-
ents consistent service
and nobody ready,
willing and able to
build the consulting
division they needed.
I approached the CEO
and offered to build
a consulting division
for his company. With
a family - I thought a
little stability would
go a long way. Maybe
this would be the piv-
ot that would ride this
storm out and build a
future that I could re-
ally value? We negoti-
ated terms along with
another consultant in
L.A. who shared my
point of view. We put
our own practices on
hold to get this new
deal gured out. To-
gether we would build
a consulting division in
the most volatile time
any of us had ever
seen.
But, after some
miscommunication,
some questionable
moves and a signi-
cant amount of time
we were starting to
question the path for-
ward. We started look-
ing in the mirror and
asking if we were just
taking the worst deal
possible for a little
sense of security. My
colleague from L.A.
asked me one simple
question.
“Is this your dream
team?”
“No” came so
quickly past my lips
even I was shocked.
Even in a time like this
we were connecting
to our personal values
and asking if it was the
right thing.
Pivot #2 - So we
stopped - realized we
were going to take
6-gure contracts for a
future we weren’t in-
terested in. For a team
we didn’t think had the
elements needed to
actually respond and
pivot. We were about
to give away a greater
opportunity for one
simple reason.
We actually were
scared - just like ev-
eryone else. And we
thought certainty
would x it. Losing
almost your entire
stream of revenue can
have that effect.
We decided to do
it ourselves - form a
partnership, create an
entirely new compa-
ny to provide team,
leadership and people
development measur-
ing one of the most
signicant factors for
the success of an or-
ganization. Virtual or
in-person across North
America. A company
that could meet the
demands of any team,
anywhere in a compa-
ny of any size.
A company that ac-
knowledged the world
we live while providing
everyone the opportu-
nity to love their teams
and win together -
people AND business.
A partnership
is similar to a mar-
riage and I’ve always
thought “marry for
values because they
change less than looks
and always marry a
person you would
climb into a fox-hole
with.”
We dug in. Even in
a crisis if we don’t put
a foundation in we are
doomed from the start.
What is our vision, our
purpose, and our val-
ues? How do we want
to communicate and
track our progress?
What are our sales
processes and our
policies for handling
personal data? What
is the best legal struc-
ture and book-keeping
software? What is the
company we want to
have now? What is the
company we want two,
three and ve years
from now? How are we
going to train and on-
board talent? How do
we want to on-board
teams and clients?
We explored all
the nuts and bolts of
a company and the
principals of how we
want to work. Me as
CEO, my new partner
as COO. Places that
played to our strengths
as we formed the foun-
dation of a start-up.
Places of excitement
as we stepped out of
the wake of a pad-
dle-wheeler and into a
speedboat.
Within 5 weeks we
had an entirely new
entity ready to engage
with the world. With
prospects and propos-
als for organizations in
LA, Boston, New York,
New Mexico, Van-
couver BC and more
across Canada. We
had pivoted and asked
some of the most ex-
ceptional minds we
knew to be advisors for
business, process and
science. We pivoted
and created strategic
partnerships with com-
panies based in Van-
couver and the Nether-
lands. We pivoted and
created agreements
with other people to
provide training so
they could become as-
sociates as we expand.
In a gun ght some
think it’s better to have
a bigger gun. But I’ll
take a faster, more ac-
curate gun with a more
well trained, agile, ex-
pert pulling the trigger
any day of the week.
The clients I had
been working with
were companies that
could only see the old
way of doing things.
They have struggled
during the pandemic
because they hadn’t
invested in people
development earlier.
They dragged their
feet on developing the
people that made the
money.
The clients we are
working with now un-
derstand that if people
grow your business
grows.
It’s not rocket sci-
ence. Organizations
want people to think
and create solutions
then provide envi-
ronments that make
it hard to do exact-
Hospital Grade
Disinfectant
Kills Coronavirus
www.meadowhygiene.com
Click to Discover

ly that. We are now
able to provide simple
solutions for teams to
enhance their perfor-
mance while coming
back from work in a
healthy and produc-
tive manner. We can
help create embedded
practices and process-
es that create long
lasting effectiveness.
We can provide val-
ue and services ANY-
WHERE in the world
FROM anywhere in the
world.
If we keep this
pace up, we’ll be hir-
ing associates by the
end of the year. De-
spite the global pan-
demic and all of the
complexity that has
come with it we have
pivoted. We had cre-
ated a company that
combines decades of
experience to respond
to a unique event built
on a solid foundation
of trust and experi-
ence.
We went from solo-
preneurs to two, to ve
with global strategic
partnerships. We were
the team. We were the
team that was going to
make it happen. In 5
weeks we learned we
were built to pivot.
But, it took saying
“No” to a 6-gure
contract to
gure it out.
As this crisis has raged
on I’ve been asked to
be a partner with 2
different start-ups, ad-
vise another and take
on mentees as I ex-
pand my network and
acknowledge my ca-
pacity to take on ever
expanding and larger
roles.
Early on I was asked
“How do you make
covid-19 the best thing
that ever happened to
you?”
Despite the tragedy
that so many people
are facing. The stress,
anxiety that came with
the possibility of my
family being split up,
my community be-
ing forever changed,
watching friends suffer
along with the herni-
ated disc in my back
from too many hours at
my desk.
I am truly grateful.
Click to Discover
Subscribe to
APeeling
Click to Subscribe
Neil collaborates with orga-
nizations to meet the needs
of their teams, create high
performance environments,
develop relationships and
grow the business to support
current and future clients.
Click the Peel to listen to the Podcast
Click the Peel to connect
with me on LinkedIn

This is one of the many reasons why being a Peel matters so much to me and I am so proud to be one.

Discover
Eat Real Meals
Meals When You Want Them
We source local and organic ingredients to create delicious
meals for you and your family. Delivered from our kitchen to your
freezer, ready for those times you don’t have time to cook.
Chef Prepared Meals
Delivered to you
Greater Vancouver and
Fraser Valley Areas
Get 50% off Your First Week
Code: AYMSP06
Discover
All Your Meals
to continue to evolve
for years. That’s the
value of this exercise.
Your personal Why
will effectively deter-
mine the purpose,
meaning, and cause
of your startup. Get-
ting caught up in the
“How” you do some-
thing will only serve
to hamstring your suc-
cess. Truly understand-
ing your “Why” will
allow you to pursue
your goal relentlessly
because at the end of
the day, your business
is only as solid as your
personal foundation.
At Build Impossi-
ble, we use the 5 Why 
Method to get honest 
and unpack the true
reason you are an en-
trepreneur.
The 5 Whys is a sim-
ple yet powerful tech-
nique to narrow down
the underlying root of
a particular problem. In
this case, we are going
to keep asking why, to
every answer you give
when asked, “Why are
you an Entrepreneur?”
By drilling down and
making you really think
about what drives you
forward we can help
you nd your true Why.
The 5 Why Method
 Why? – Why are you
an entrepreneur?
 Why? – Why is the
above important?
 Why? – Again.. why?
 Why? – Do you think
that’s your true driv-
ing force? If you can
go a little deeper,
let’s ask again...
Why?
 Why? – Do you have
it? If not more time,
why?

I invite you to join our
calls where we meet
as entrepreneurs and
dive into this very topic
among others.
The 5 why’s is incredi-
bly important. Your why
is incredibly important.  

About Cameron Chell
Cameron Chell is
considered a ‘serial
entrepreneur’ with his
rst ventures begin-
ning at age 14 and
a trajectory in busi-
ness that spans more
than 25 years. He is
the co-founder and
CEO of the Business
bleHe has launched
numerous successful
tech start-ups such as
(CSE: DFLY) (OTC-
QB: DFLYF), ColdBore
Rig, Urthecast, KO-
cyWorks (TSXV and
OTCQB: CWRK). His
entrepreneurial success
is based on principles
of clear vision, quanti-
able results and tireless
pursuit of goals.
A sought-after
speaker, Chell has ad-
dressed audiences of
thousands in settings
around the world. His
presentations include
speeches at the United
Nations, Tony Rob-
bins, and TEDx Mon-
treal Women. His talks
touch on themes rang-
ing from technology
to homelessness as he
shares his life experi-
ences of overcoming
hurdles and doing “the
impossible.”
Discover Cameron

When Your God asks,
“Why did you live?”
What will You say?
Photo by Marcy Peel
Want to Write Your Story?
Become an APeeling
Member to learn
how to tell Your Story
Click on the Peel
EXPORTING IN A TIME OF GLOBALLY UNCERTAINTY
For Entrepreneurs who want to learn about Exporting their products and services.
Join us and Connect with local and global business people.
Date: Tuesday, June 16/ 2020
Time: 7:00 am PST
Where: https://zoom.us
Code: 567-015-092
Topic:
Exporting in a time of uncertainty
spread your risks globally
Future Dates
June 16 th
July 14 th
Aug 18 th
Sept 15 th
Oct 13 th
Nov 17 th
Dec 15 th
Rob Arthurs has ex-
tensive experience in
global export markets
and has helped hun-
dreds of companies
engage globally over
the last 30 years.
If you are
not
exporting
you are
dying!
Become an APeeling Member
Discounts on products,
Access to Content Libraries
Personal Branding Workshops and
promotion in the APeeling Magazine.
Click the Peel to Learn more -
You will learn
•Why export
•How to export
•Where to export
•Funding sources
•Spread the risk
•How to minimize risk
•Tips and tricks on exports
March 28th 2020
Yiran: Time alone is a good test of the
relationship between one and oneself.
Media tells us stories
about these amazing
people called entrepre-
neurs who have made
a lot of money and live
a life most only dream
about, however this is
not the complete story
of entrepreneurism.
Most of Canada’s
economy is made up
of entrepreneurs, small
business owners who
are trying to make a liv-
ing by building their own
small dreams. Not all
entrepreneurs own pri-
vate jets or live in man-
sions around the world,
most of us are just like
you except we created
our jobs.
Many people lost
their jobs due to the
Pandemic as compa-
nies needed to close
up shop or downsize
because of social dis-
tancing. During this
time larger companies
found different ways to
support their workforce
through remote work
arrangements, which is
leading to a decreased
need for commercial
spaces. The world
quickly changed the
way we lived and those
who nd themselves
unemployed may look
to entrepreneurism as a
solution to their current
situation.
There are many
different reasons why
someone starts a busi-
ness. This month I
asked the women in
the Vancouver Women
in Business Facebook
Group, why did you
start your business?
The answers were var-
ied and insightful as
many of these answers
were the same as mine
throughout my dance
with entrepreneurism.
Diane Webster
I was nuts .. no not
really..I could not nd
a job after a 30 year
career and thought I
would become an entre-
preneur for my last ca-
reer ..give myself a job .
Angelia Darnbrough
I needed to support
myself and raise my
son as a single parent
- I wanted to be able to
work from home.
Stephanie Ostler
Well I was 6 and I
wanted to buy candy...
who knew it would be a
life long commitment
Cheyenne Guliker
Because I went
through the experience
of losing my mother in
law unexpectedly, and
realized the true val-
ue of a good Financial
Advisor’s advice and
the impact it has on a
family.
Rochelle Perignon
I’m the owner and
founder of Androgynous
Why Become an
Entrepreneur?
By Shannon Peel
Fairy! I’ve been sewing
for a long time and de-
cided to open in 2013 to
make some money from
my hobby and this year
(or next year, depend-
ing on COVID19) we
will have an actual store
in the lower mainland! I
have been able to hire
staff since we’ve been
so successful. My two
full time seamstresses
make $125,000/year
plus awesome job ben-
ets!
Rozelle Latorre
I saw the value to
those who will avail of it.
When I understood the
impact on families long
term of the business I
am in: nancial inde-
pendence - I was in! I
was not looking when
I found it but I kept an
open mind. Compensa-
tion is icing on the cake.
I was making great
money in the job sce-
nario when I stumbled
upon the business. I am
forever thankful to the
person who introduced
me to #Primerica.
There are passions that
do not pay and from a
business standpoint,
that is not also good.
And mostly, a business
has to solve a problem.
Sita von Windheim
At 19 I got fed up
with bosses hitting on
me.
Sandra Nomoto
After moving from
intern to assistant to
the partners of a rm in
1.5 years after gradu-
ation, I was done with
the corporate world and
my sister was running
her own business, so I
thought I could do it too.
Shauna Magrath Cpcp
I got a Devine Vi-
sion. I was downloaded
in seconds when I was
chilling in the tub. Nev-
er ever wanted to be
a business owner but
something bigger call
me to.
Wai-Kay Ho-Ching
I was born into a
mom and pop business.
They always had me
helping out and it stuck!
Also, I like telling peo-
ple what to do. I left and
came back it. I studied
computer sciences and
APeeling
in Your InBox
Monthly
Subscribe Today!
worked as a program-
mer. 3 years into it, saw
what the rat race was
and then planned my
escape...
Anna-Lisa Bailey
I wanted to help oth-
er women feel beautiful
no matter what
Jen Dyck
I didn’t choose to
start my business. I
pretty much fell into
it as I started teach-
ing music when I was
11. That t in perfectly
for my need to have
a exible schedule. I
found it very rewarding
to watch my students
learn and grow up over
the years. I have had
the honour of teaching
some of my students’
kids. I’ve given advice
to my students that
whatever they choose
to do with their future,
consider what lifestyle
they would like. I’m very
grateful that I’ve had
the opportunity to com-
bine my passions with a
career.
Plantiful Dawn
I chose to start my
business because I
want to follow my pas-
sion for creating deli-
cious healthy food and
share it with others!
I have been doing it
most of my life outside
of work and thought
why not make this my
full-time job. And who
doesn’t love food?? Es-
pecially now!
Karen Woodruff
When I had the
health benets I did ; it
would be selsh of me
not to share with my
friends and family
Erica Matyga
I wanted to be home
for my son for the early
stages and I had always
wanted to open up my
own photography busi-
ness. Two kids at home
now
Jennifer Walsh-Deines
I started my book-
keeping business for a
couple reasons.
1. I did not have univer-
sity degree only a col-
lege diploma and was
not a CPA. I could only
nd entry level jobs that
where below my skill
set.
2. Was laid off twice in
one year
3. Had a boss that was
horrible and I never
wanted to go through
that again.
I felt many small
businesses did not have
a good handle on their
bookkeeping and I re-
ally wanted to be that
person who could assist
them and provide ad-
vice. With out it costing
an arm and a leg.
Natasha Knox
I went from being a
typical nancial planner
at with a company that
you’ve probably heard
of, to being a Fee-Only
(advice only) planner
because I couldn’t con-
tinue to participate in a
business model where
my compensation was
rife with inherent con-
icts. Now, I’m able to
offer neutral and ob-
jective advice because
I don’t sell any prod-
ucts whatsoever. At
the same time, I took a
deep dive into nancial
therapy, and so now,
I’m still a planner (CFP),
but I help people with
deep lasting change by
helping them address
their underlying relation-
ship with money.
Ro Fernandez
I never wanted to
be an entrepreneur! I
don’t know how to have
a work and life balance
and I get too involved.
But I was 18 when I
started my rst busi-
ness. I develop a new
strategy to sell wine to
restaurants in Europe,
... 7 years ago I started
developing tools and
processes to help my
team work more ef-
ciently and 2 years ago
I decided to develop a
web app for it with the
mission of helping more
businesses to innovate
and take advantage
of their collective in-
telligence. Now I have
novatools.org and it’s
all what i do for 24h/ 7
days a week
Mandi Kreutzwieser
I joined for the dis-
count as I was going to
be buying Scentsy any-
ways as I love it, so at
least i was getting mon-
ey back. It just started
selling itself and i just
rolled with it! Ended up
earning a trip to Bermu-
da and a team of 25 in
12 months. Absolutely
THE best decision I
ever made for myself!!
EVER!!
Anne Bethune
I didn’t choose my
business it chose me! A
silver lining to a health
issue
Danielle Dionne
I couldn’t sleep
thinking about it! I was
driving everyone nuts
talking about it. Lol
Amy Color
I went looking for
someone who does
what I do and there
was no one. I became
the professional I went
looking for and could
not nd.
Inhee Irene Park
I started my busi-
ness to create genera-
tional wealth and help
people to teach nan-
cial education that we
never learn from school
but one of the most im-
portant thing you need
to know in life.
Mary Pichette
Yes...so many people
have so much to offer
and the one way to give
full value to their skills is
be their own boss.
I have started a few
businesses over the
course of my lifetime.
My rst was a little land-
scaping venture for the
summer, which didn’t go
as I’d planned but I did
the work and learned
that working for your-
self means there are no
guarantees or minimum
wage protections. It was
my rst venture into
the world of marketing
and sales, one I wish
I would have held on
to tighter and explored
further at the time.
Available at
MarketAPeel.agency
Custom Design
Service for your
branding needs
Click the Apple Peel to view
However, fear and bills
make the decisions for
us and we end up being
employees building the
dreams of other people.
For some, that is
enough. To go into
work, get paid, go
home, and then do it
all again the next day.
They have work life and
they have home life.
They have a balance
because they do not
have the responsibili-
ties of ownership. They
have a team to lean on.
They can leave work
at work. This is not the
case for entrepreneurs.
Entrepreneurs are a
different breed. We take
ownership of the jobs
we are doing, we don’t
leave work at work, and
we take on the respon-
sibilities of ownership.
This is why employers
want to hire entrepre-
neurial people, howev-
er, when they do they
discover we are not
easily put into the box
they hired us for. Some
companies are de-
signed for entrepreneur-
ial types to thrive and
help build something to-
gether as a team. Most
however, are not.
As I read this list of
reasons these wom-
en started their busi-
nesses, I can’t help
but think of how many
corporations and larger
organizations are the
poorer for not having
them on their payroll.
Self-employed peo-
ple are hardworking,
dedicated to the client,
and motivated to keep
moving forward during
difcult times. They are
resilient, exible, intel-
ligent, and skilled in a
variety of elds. They
had to learn on the go,
make mistakes and
gure out new ways
to get the work done.
These people have
value hiring managers
rarely see because they
are focused on the nar-
row skill set and box
they need lled. They
do not hire for the big-
ger picture, which is to
help the organization as
a whole grow through
hardworking, talent-
ed, and driven people.
Perhaps this is a good
thing as so many en-
trepreneurs nd them-
selves without any other
option than going out
on their own to solve a
problem, make a differ-
ence, and change the
world.
See more Items
Handmade Leather
bound journals.
Available at
MarketAPeel.agency
Contribute to the
APeeling Magazine
Mentorship: What is it, how to nd it, and how it helped
on your journey to success
Success: What is it, how to nd it, and the story about
your journey to achieve it
Personal Branding: Story about your life, career, or busi-
ness and the lessons you learned along the way
Choices: How to make decisions, why you choose your
career, and advice to young people choosing a career
Finances: Lessons about nancial success, advice for
young people, and life stories about money
Transition: Stories about life changing events, profession-
al or personal. What happened and what you learned.
Send submissions to advertising@marketapeel.agency
click the apple peel for more details about contributing
March 29th 2020
Yiran: Triangles When the
Dance Studio is Closed
Why I Am An
Entrepreneur
by Vanya Wryter
I parachuted into
my entrepreneurial
journey about three
years ago. Until then, I
had been happy as an
employee. I liked hav-
ing a desk in an ofce
and working set hours.
Then I got sick and the
old way of life came to
an end.
At rst, I wasn’t sure
what was wrong. The
frequent fatigue made
it impossible to hold
down a fulltime job.
People joke about nap-
ping at our desk, but
that was about to be-
come my reality.
I had to nd some
other career path, one
that would let me work
whatever hours I chose
and nap whenever I
needed. Most people
choose to be self-em-
ployed because they
want to be their own
boss. In my case, my
body was my boss.
The downside of such
an abrupt transition
was I wasn’t ready. I
had been slowly mov-
ing toward becoming
an entrepreneur, but I
hadn’t built up a net-
work and I didn’t have
a steady stream of
clients.
Ideally, I would have
worked part time while
working a side gig with
a growing client base.
Instead, no one knew
I was in business. Not
even friends or family.
I gradually built up a
network by attending
events and building
connections. Eventual-
ly I worked my way up
to a couple of stable
clients, paying me for
projects that tapped
into my skills. I was
creating books and
developing courses
for workplace training
again. My old career
was alive, and this time
I was the worker and
the boss.
With a job, I didn’t
get to choose my proj-
ects. I could be sent
to faraway places at
minus twenty tempera-
tures to work on work-
force skills training. But
as an entrepreneur, I
chose the industries I
wanted to work with,
and write the projects
that I would be proud
to put my name on.
It wasn’t an easy road
to take. My friends
didn’t understand.
When I worked long
hours, they asked if I
was going to get paid
overtime. If a friend
said her boss just
asked her to work on
the weekend, other
friends offered their
sympathy. If I said I
was also working the
weekend, they would
suggest I take some
time off.
Fast forward to this
year, and I had learned
a lot about running a
business. There was a
lot more to marketing
and networking than
I had expected. I met
other entrepreneurs
and found a kinship
that was crucial to
everyday survival. It
wasn’t strange to work
weekends anymore. It
wasn’t unusual to send
emails late at night.
Most importantly, I
realized I was stronger
than I thought possi-
ble. That was truly the
key to working for my-
self.
I had to have
a solid WHY.
Even as I struggled
with my health issue,
I was determined to
keep doing work that
made me happy.
If I could improve the
skills of one more
worker, I was success-
ful at what I set out
to accomplish. Over
time, my health start-
ed to improve again,
giving me more energy
and more time to work
on my business. And
when friends and fam-
ily saw that my work
gave me satisfaction,
they stopped insisting
that I was working too
hard.
To anyone consid-
ering a career as an
entrepreneur: you’ve
chosen the right path
if you want to shape
your future the way
you want. It’s denitely
not an easy journey,
but sometimes life
opens a new door for
you, and you just have
to walk through.
Vanya helps clients tell
their success story to
the world
Published!
Cutest Video
Video here
Steve Aspinall, of
Marsh Commercial
UK, created a video to
inspire his colleagues,
who moved from an
ofce environment to a
work from home situa-
tion during social dis-
tancing.
Anthony Gruppo
sent me this slice of
the video, which fea-
tures the book Mar-
ketAPeel helped him
write and publish. The
video was so cute, I
just had to share it.
I contacted Steve to
get his permission and
discovered he original-
ly, meant to create one
video for his ofce and
they loved it so much
he agreed to make
more. Before he knew
it, other members of
Marsh Commercial UK
were asking for them.
He has committed
to make 3 per week
and post them to a
YouTube channel to
bring people humour
during a challenging
time.
I love the creativ-
ity being generated
by people during their
isolation. Social media
is full of funny, interest-
ing, and educational
creative content.
I hope Steve con-
tinues to inspire us with
his videos after he’s
back in the ofce.
Click to
watch
more
Pushers of the Possible
Available on Amazon
Published!
Anthony C. Gruppo, CEO of Marsh Commercial, UK, talks
to business leaders who started out with a dream and the
determination to build successful companies by Pushing the
Possible in both life and business. Join Anthony and his guests as
they share their stories, the advice they received from some of the
greats, and how they Pushed the Possible in their lives.
Buy it Today
Every action has
a reaction! Use pos-
itive statements and
comments as it really
matters what peo-
ple hear. Your words
are your smile in your
voice when you write
and say them and your
positives & smiles will
deliver you the reac-
tions you are seeking.
Think about it, you
are marketing, in a
sales opportunity, a
staff meeting, with
family & friends, with
your local group, etc;
you would much pre-
fer to have a positive
conversation, a pos-
itive outcome rather
than the opposite re-
action which is nega-
tives like an argument
and generally the feel-
ing of dissatisfaction
from everyone.
See how you go
with improving neg-
ative comments and
words with positive
ones when you’re
dealing with others
as it’s a golden rule of
thumb.
On your next email,
post, in a meeting see
how many examples
you can nd, try re-
viewing the last few
emails you sent, the
post you did, you’re
general conversations,
and you will be sur-
prised just how natural
it can be and how sim-
ple it is to improve.
There are times
when a negative com-
ment may be required,
but as a golden rule
of thumb, it can be
replaced with the true
message, the true re-
sult you and whom
you are talking to, is
really looking for.
Example: I will re-
place the below sen-
tence of this post with
the same message
written positively.
Sometimes we say
something when it is
not necessary, we feel
we need to make neg-
ative comments when
it’s not required and it
does damage and we
don’t know it.
Improved to...
Use positive state-
ments and comments
when writing and
speaking, positive
words have far stron-
ger impact when they
are communicated in a
positive way to answer
questions or to make a
great impact and posi-
tive point.
See, I replaced
“not”, “necessary”,
“negative”, required“,
“damage” and
“don’t” and the sen-
Positively
Stand Out
By Scotty Schindler
tence and message is
way better.
You can also im-
prove part of a sen-
tence too, such as...
Improve “I’m Sor-
ry to keep you” with
“Thank you for hold-
ing/waiting”.
Improve “No we
can’t make that” with,
“Yes we can make that
and it will require ABC
and cost only 123”.
Improve, “I don’t
know” with, “I will nd
out”.
Improve, “It will
cost $10,000” with,
“It’s only $10,000”.
These examples
need some common
sense used in the real
world and it may take
time to change your
written and spoken
vocabulary, so start by
checking your written
words in emails, texts,
posts etc.
Go ahead, use pos-
itive comments and
statements to dene
whom you are and
what you do. Improve
what you say and what
you write and watch
the impact it has and
let me know how you
go.
For more visit www.
scottyschindler.com
Click to Discover
April 4th 2020
Yiran: Ballet at home with @lindaarkelian
Sanitize
Hands &
Hard Surfaces
www.meadowhygiene.com
Click to Discover
Why a Private Health Service Plan
(PHSP) is a Good Idea.
To attract talent in Canada, businesses can create exible health
plans to incentivize and provide a non-taxable bonus to their
employees. This means your employees will have more tax free
cash to pay for their healthcare and the corporation will have
more to deduct against revenues for taxes.
Are you Incorporated?
Do you operate in Canada?
Do you want a healthy workforce?
If you answered “Yes” than a PHSP might be a solution for you.
Visit Winex.ca for details:
Winex.ca
How to
Reduce Taxes
and Be Healthy
Within the tax laws of Canada
there are certain professions,
namely doctors, dentists, and
lawyers, and professional real
estate corporations, who have
the power to become incorpo-
rated entities and as such, can
use the benets of a Private
Health Services Plan (PHSP)
to deduct medical, dental vi-
sion expenses for themselves
and their families through the
corporation.
Let’s step back and under-
stand there are only two ways
you can write off medical
dental expenses. One way is
through your personal income
tax, which everybody does.
The other is a Personal Health
Services Plan, which allows
you to deduct 100% of your
health expenses through the
corporation.
The differences is a 100%
deduction for the corporation,
as opposed to a 15% partial
tax credit on your personal
income tax return.
A PHSP is an alternative
to expensive and sometimes
restrictive group benets
plans. It overcomes the limited
3% medical tax credit rule on
your personal income tax and
enables you to pay for your
personal health care costs with
non-taxable dollars.
Business Owners can cre-
ate exible health care plans,
incentives, and bonuses for
their employees, which will
not increase the employees’
personal income tax because
this is a non-taxable benet. In
other words they pay for their
health care needs with non
taxable funds.
The business then deducts
those personal healthcare ex-
penses against their corporate
business income to reduce
their tax bill.
In essence you are increas-
ing your income without in-
creasing your personal income
tax bill while reducing your
corporate tax bill.
The Fine Print
No premiums. It’s not an
Insurance product. Contribu-
tors are recognized as a 100%
business deduction in the year
they were contributed - even
if the money is not spent that
year. Unspent contributions
are carried forward for future
healthcare spending. No hid-
den costs. A xed 10% ad-
ministration fee is charged on
actual claims.
Who Qualies for a PHSP?
Business owners, their de-
pendents and their employees.
There is no age limit or health
questionnaires.
Winex is a CRA approved way
for business owners to fully deduct
100% of their personal healthcare
expenses as a business expense.
We have a number of different
private health plans for Incorporated
Businesses available.
www.winex.ca
By Victor Logan
Corporate Gold
on LinkedIn
Linkedin corporate
pages have had a bad
rap. Many companies
have them, but few
say they are worth any-
thing. When COVID
19 Struck a couple of
months ago, I decided
to put corporate pages
to the test.
In this article I’m
going to walk you
through:
Why every compa-
ny needs to have a
corporate page.
Why corporate pag-
es fail.
Successful corporate
page strategy.
Why Linkedin cor-
porate pages will
always outperform
your website.
Some corporate
page gold nuggets
you may not be
aware of.
Why Every Company
Needs to Have a Cor-
porate Page.
There are many
reasons why every
company, big and
small, should not only
have a corporate page
but also heavily in-
vest in them. Many of
the reasons why will
be outlined in detail
throughout this article,
but the primary rea-
sons include:
Ability to generate
a following of your
target market.
Becoming your in-
dustry thought lead-
er.
Detailed and action-
able data analytics.
Advertising
Aligning brand mes-
saging with business
development teams.
Let’s stop right
there and review this
list. If I show up at your
company as a sales-
man and say, “I have
a product that will
allow you to deliver
your brand message
to thousands of your
target market. It will
create separation from
your competitors and
align your brand mes-
sage within your mar-
keting and sales teams.
On top of that, it will
provide you with de-
tailed analytics on your
page, allowing you to
make quick strategic
decisions.” Would you
buy it?
Of course, you would!
If I could prove it
exists, you would likely
pay thousands of dol-
lars per month to have
it.
Every business on
Linkedin should have
a corporate page and
By Monte Clarke
should engage it daily.
What I have pointed
out is absolutely true,
and the best part… it’s
FREE!
Why Linkedin
Corporate Pages Fail
For the longest time,
corporate pages failed
because Linkedin itself
didn’t do anything to
help them.
How Linkedin cor-
porate pages came
together in my mind
was like a scene from
Ofce Space. If you
haven’t seen the mov-
ie, there was a char-
acter named Milton
Waddams, played by
Stephen Root. Milton
was a particularly qui-
et man whom nobody
paid attention to. Mil-
ton had been at the
company the longest,
largely because he
stayed to himself, and
bothered nobody. By
the end of the mov-
ie after being moved
around countless
times, Milton found
himself in a tiny closet
where they kept sup-
plies, and that was his
permanent ofce.
Milton is the person
at Linkedin, who said,
“Hey, why don’t we
make corporate pag-
es?”Nobody cared.
But, they were cre-
ated anyway and left
in the closet next to
Milton’s desk for years.
Untouched, and un-
derutilized Linkedin
corporate pages quite
nearly wound up next
to Linkedin Groups.
Now that’s an ugly de-
bacle!
In the past, it was
Linkedin’s fault for not
promoting and add-
ing value to corporate
pages. They can still
improve, but it’s not
entirely Linkedin’s fault.
Internal marketing
teams are at fault
Most companies
have no clue how to
use the pages and
don’t take the time
necessary to gure out
how they can benet
from their use.
In my experience,
internal marketing
groups tend to engage
things they understand
and apply strategies
they feel work in other
areas and assume it
will work in all areas.
Of course, that’s
not a good plan, but it
happens none the less.
What winds up
happening is that the
content on most Linke-
din corporate pages
are nothing more than
website content made
it’s way over to Linke-
din. It’s not engaging,
and it’s simple dis-
semination of brand
messaging. In the end,
nobody cares, and the
business development
team is left creating
their own content en-
tirely.
The third reason is
companies have no
plan at all and simply
abandon the page.
Remember Mil-
ton? He wound up in
the basement closet,
clinging to his stapler,
saying, “this is mine,”
hoping that nobody
would take it from him
and boot him from the
company.
Failing to plan is
planning to fail.
Many companies
create their page and
then simply abandon
them.
They have no posts,
no activity, but for
some reason invite
people to follow them?
Doing this is actual-
ly a negative for the
company image and
should be avoided at
all costs, even to the
point of not having a
page at all.
Adding one post
per week about what’s
happening at your
company would be
better than no posts at
all.
With no direction,
no strategy, we can’t
blame the ineffective-
ness of the product on
Linkedin. For that, you
need to look internally.
Finally, corporate
pages fail because
Leadership does not
get their teams en-
gaged.
“Linkedin is a
team sport.”
It’s a failure on the
part of leadership
to not implement a
plan to get the entire
company involved
with their corporate
page. Too often, mar-
keting teams take a
controlling approach,
and “nobody but mar-
keting” can post to
the corporate page
or even make content
suggestions.
Leadership also
fails to demand ana-
lytical reports from the
marketing department
on the strategies and
progress of the page.
Teams are shutout,
and uninterested.
Successful Corpo-
rate Page Strategy.
To be successful, you
need to plan your
method for attack.
Here are some ques-
tions leadership should
be asking as you begin
to formulate your strat-
egies:
How often will we
post?
Who will post?
How do we get
marketing, business
development, AND
support staff in-
volved?
What goals do we
have for our page?
How do we drive
engagement?
Who will respond to
comments?
How often do we
need to review ana-
lytics to support our
goals?
How are our com-
petitors approach-
ing their pages?
How much ad spend
should we allocate
to this process?
What problems do
we solve, and is our
uncommon value
clear in our content?
Successful corporate
page strategy begins
with buy-in from the
top down.
Leadership must
make a concerted ef-
fort for open commu-
nication and teamwork
within their teams.
Marketing teams
cannot have an atti-
tude of control. Yes,
consistency in tone
and brand messaging
is very important. How-
ever, it doesn’t have
to be controlled to the
point that it discourag-
es employee involve-
ment.
Our internal teams
should be the rst and
largest ambassadors of
our brand message.
Leadership needs
to understand this and
incentivize their teams
into action.
Posting needs to
be at least daily, and
employees should be
encouraged to both
engage the posts with
likes and comments
and, in addition, share
the post to their own
personal proles while
adding their own com-
ments to the post.
To build follow-
ers to the corporate
page, we encourage
our clients to commu-
nicate that they use
their corporate page
as their primary source
for news and informa-
tion and to follow the
page.
We add comments
to our posts explaining
that we have an active
corporate page lled
with valuable content
and mention the cor-
porate page to follow.
Most importantly,
our content isn’t basic
information you’ll nd
on a website. We write
our content as though
it’s a personal prole
with the focus on get-
ting people engaged.
Our goal is to always
drive value by solving
a problem for our tar-
get audience. We want
people talking and en-
gaging in conversation
on our daily posts.
If your audience isn’t
getting any value, they
won’t engage. That is
the rule of Linkedin…
NO VALUE =
NO ENGAGEMENT.
Value isn’t what is valu-
able to you; it’s what
is valuable to your au-
dience. Find out what
that is and deliver it
day in and day out.
Why Linkedin Pages
Will Always Outper-
form Your Website.
I am a Search En-
gine Optimization
specialist. One of my
favorite things to do is
to sit down for a con-
versation with a new
potential client and
start talking about their
company website.
Me: “How many
views (visits) do you
get each month?”
Client: “Not sure, not
that many.”
Me: “do you know
who they are? Do you
have their name or
what industry they’re
from?”
Client: “no.”
Me: “Well, hey, at
least you’re blogging
every day and getting
a lot of engagement
and people calling you
from that, right?”
Client: “Not so much.
We need a program-
Real People
Real Stories
Real Solutions
Available on iTunes,
Spotify, SoundCloud
Click to Discover
mer to post even
though we have Word-
press.”
The fact of the mat-
ter is, websites are now
outdated, and their
only value is in verica-
tion.
Companies still
need to have websites,
but I assure you, be-
fore long, they will be
obsolete. Even if you
are selling a product,
commerce is moving at
lightspeed toward app
delivery. Soon, you will
only be purchasing
products through apps
like Amazon Prime. (I
pray I’m wrong about
this!)
Let’s now look at
why your Linkedin
corporate page will
outperform your B2B
website.
Corporate pages
are more or less a du-
plication of your web-
site. When you add
Showcase pages to
mix, you can point out
different services and
offers.
Corporate pages
are easy to update,
can have multiple ad-
mins, and require NO
PROGRAMMING.
With the right strat-
egy, your Linkedin cor-
porate page will build
up a following directly
to your target market.
Linkedin has added
signicant value to
corporate pages, and
content is seen by
more people with a
much higher engage-
ment rate and impres-
sion count than visitors
to a website.
From an analytics
standpoint, Linkedin
corporate pages are
the hands-down win-
ner. There is so much
detailed and valuable
information to be at-
tained from actively
engaging; it makes
corporate pages a no
brainer.
If you want to im-
prove your website’s
SEO, you can point
links from your Linke-
din corporate page to
your website As your
engagement improves
on your corporate site,
your engagement with
your website will im-
prove as well.
B2B websites are
digital brochures con-
trolled by one or two
people in most compa-
nies. For the most part,
there is no team or
employee involvement
with a corporate web-
Customizable Designs
for branded items
Items for sale on
MarketAPeel.agency
Click the Peel
site. As I’ve pointed
out already, Linkedin
corporate pages are
highly engageable by
your team, and leader-
ship should promote it.
Linkedin corporate
pages create the per-
fect union between
your marketing and
business development
teams. With the right
strategies, the two
departments will com-
pliment one another,
improve brand rec-
ognition, and shorten
sales cycles.
Linkedin ads are
highly effective when
pointed towards cor-
porate page posts
and pages. Ads will
increase followers,
inform of specials, ser-
vices, and job open-
ings.
Create teamwork
within your compa-
ny, retain employees,
and advertise new job
openings simply and
effectively with your
Linkedin company
page.
If you’re still not
convinced that Linke-
din corporate pages
will outperform your
company website, im-
prove employee en-
gagement, improve
communication with
your target market,
and create distance
between you and your
competitor as you im-
prove market share,
then pretty much noth-
ing will.
Some Linkedin Cor-
porate Page Nuggets
You May Not Be Aware
Of.
This year, Linke-
din took considerable
steps in improving cor-
porate pages. They will
continue to improve
them and become
more valuable for own-
ers and followers. Here
are just a few:
Notications – Corpo-
rate page admins will
notice that Linkedin is
alerting them to trend-
ing posts to comment
on using your corpo-
rate page. This is an-
other way to go add
value to post and drive
trafc and followers
back to your corporate
page.
Teammates – Adding
employees to your
teammates means you
can alert them to your
posts. Once per day,
you can alert team-
mates so they can im-
Handmade Leather
Journals
Items for sale on
MarketAPeel.agency
Click the Peel
mediately go engage
your post with likes
and comments. This
improves the impres-
sions and views of your
posts.
Events – This is
very new, and it’s a
game-changer! Webi-
nars, announcements,
open-houses, and
more can now be an-
nounced throughout
the platform from your
corporate page. Again,
the best part, it’s to
your target market!
Content suggestions
– looking for con-
tent ideas or valuable
content that’s being
engaged across the
internet? Check out
the content tab on
your corporate page.
Perform a search using
advanced search ca-
pabilities and nd con-
tent that you can post,
curate, or get ideas
from. The best part of
this content is Linkedin
will show you it’s en-
gagement metrics.
Summary
Hopefully, you can now
see all the reasons why
you should be direct-
ing marketing budget
towards your corporate
page. With showcase
pages, a company can
all but duplicate their
website and deliver
more value to their tar-
get markets.
My team and I have
been engaging these
strategies with fan-
tastic results for the
past six weeks. It does
work!
If you need help
creating and imple-
menting your own
company page strate-
gy, reach out to me, or
my company @relevant
marketing.solutions
Sanitize
Hands &
Hard Surfaces
www.meadowhygiene.com
Click to Discover
May 31st 2020
Yiran: Look inward and connect with your core
Become an APeeling Member
Discounts on products,
Access to Content Libraries
Personal Branding Workshops and
promotion in the APeeling Magazine.
Click the Peel to Learn more -
Videos can be
hugely benecial to
everything from brand
building to sales-force
ignition. But only if
you create them the
right way. Here is Six
Degrees Productions’
handy guide to making
better videos.
DO #1:
Know why you’re
making the video
This is the most im-
portant question you
can ask yourself – ‘Why
am I making this?’. If
your video doesn’t
have a purpose, then it
will never achieve it.
Here are some
good examples of a
purpose. I am mak-
ing this video in order
to… increase brand
awareness, build trust,
motivate people to
buy my service, explain
how my product works,
educate and teach
something new, en-
gage with my existing
customers to add val-
ue, the list goes on.
Once you have de-
ned the ‘why’ you can
make sure that your
video lives up to ex-
pectations.
DO #2:
Understand your
specic audience
Take a minute to
consider who you’re
talking to, what moti-
vates them and what
appeals to them. Un-
derstand them. Walk
a mile in their shoes. If
you really have to, ask
them! Because what is
important to you may
not be enough of a
reason for them. And
everyone is different.
Consider the chal-
lenges they’re facing
that you can help with.
Think about the pains
you can take away.
There could be 100
reasons to buy your
product, but only one
of those will result in
a sale – so make sure
you understand which
one appeals to which
customer and use that
to guide your mes-
sage.
DO #3:
Tell a story
This sounds con-
trived and cliched but
there’s a very good
reason content ex-
perts harp on about
it – because it works!
Storytelling is still the
most effective way to
hook an audience, and
engage them for long
enough to convince
How to Make
an Appealing
marketing video
by Lee Theron
them to change their
minds about some-
thing.
Stories activate our
brains, and allow con-
tent through. Stories
also follow a particular
ow. We use a simple
mnemonic called the
HIT framework as a
guide for our clients to
create their own narra-
tive paths:
H (Hook) - Find that
emotive hook to help
people relate to what
you are communicat-
ing in their real-world
lives. Highlight a prob-
lem or pain point they
are experiencing. Use
real examples if you
can. The trick here is to
get them to see them-
selves within the prob-
lem you solve.
I (Inform) - Now that
you have their atten-
tion you can sprinkle in
some high-level points
about your solution to
their problem. Keep
this brief and make it
is simple and easy to
understand.
T (Tell them!) – This
is your call to action.
Be clear about what
you want them to do
next! Must they visit
the website? Must they
book an appointment?
Should they drop you
an email? Buy now!
Subscribe! TELL THEM!
This is more collo-
quially known as the
‘Call to action’ or CTA.
And it’s as important
as anything else in the
video. This gets bonus
points if it ties back to
the hook at the start of
the video.
DON’T #1:
Make long videos!
There are a few
times in life when size
matters inversely, and
this is one of them. At-
tention spans are de-
creasing daily, and our
workload and distrac-
tions are increasing.
Most people won’t
give you more than a
few seconds of their
precious time – even
if you just spent a for-
tune on your 35 min-
ute, Ben Hur epic of a
corporate sales video.
If your video is promo-
tional and for social
media, anything over
120 seconds is cutting
it ne.
Keep your infor-
mation as top level as
possible. Leave them
wanting more. And
then let them know
where they can get
more. If you’ve hooked
them correctly, they
will.
There are a few
exceptions, and these
are generally all vid-
eos that are opt-in like
YouTube channels and
other content plat-
forms.
DON’T #2:
Don’t DIY unless
you know what
you are doing
Your video is often
the rst thing a poten-
tial customer will see,
and the rst experi-
ence of your brand, so
you really don’t want it
to be a video with bad
audio and bad light-
ing that was shot on a
shaky cell phone. Ama-
teur looking videos will
do more harm to your
brand than good!
If you have to DIY,
then get the basics
rights: stability, sound
quality and lighting.
To keep your footage
stable, always shoot on
a tripod. If you don’t
have a tripod at hand,
then improvise, such
as placing your phone
or camera on a pile of
books.
Good quality audio
is imperative so don’t
use your phone or
camera’s built in micro-
phone. You can buy a
cheap directional mic
off Amazon that will do
the job.
Natural light is your
friend. Shoot a person
near a window to get
as much natural light
as possible and then
use whatever articial
lighting you have at
hand to ll in the gaps.
A simple desk lamp
can make all the differ-
ence!
DON’T #3:
Forget where your
video will be played
Different platforms
have different rules of
engagement, which
will affect how you
produce your video.
And these change all
the time, so before you
produce your video,
do a quick Internet
search to nd out if
your chosen platform
works best with videos
that are widescreen,
square or portrait. Also
check the maximum
duration of that plat-
form because these
differ. On some plat-
forms users mostly
watch videos without
sound, which is an im-
portant consideration
before you create your
video.
Lee-Anne Theron
Videos and Animations
for Business
Sixdegreesproduc-
tions.ca
May 31st 2020
Yiran: Look inward and connect with your core
Become an APeeling Member
Discounts on products,
Access to Content Libraries
Personal Branding Workshops and
promotion in the APeeling Magazine.
Click the Peel to Learn more -
MarketAPeel
APeeling article
Social Media of Article
UnPeeled podcast
Social Media of Podcast
Peeled Blog post
Social Media of Blog
Video on YouTube
Social Media of Video
MarketAPeel Directory listing
We help you tell your story to the marketplace
utilizing a variety of media, content, and promo.
www.marketapeel.agency | 778 839 0521 | shannon@shannonpeel.com
APeeling Promotional Package
Did you know that
medical research
has shown that art can
boost your Immune
System?
If you are anything
like me, Covid19 is on
my mind daily. Con-
cerns over keeping my
spritely 90-year-old
mother well, looking
after my 15 year old
daughter’s best health
as well as keeping
myself well is on my
thoughts many times
throughout the day.
Often, my thoughts
turn anxious and the
uncertainty reigns hav-
oc over my well-being
and optimism. What
do we do?
Two very good
friends recently re-
minded me of some-
thing I have know for
decades but tend
to forget, that my
thoughts create my
reality. I know this, I’ve
studied this, and spent
many a year of my life
in courses to learn to
master this although
I am still a student of
life. However, I do love
research. I love nding
solutions to challeng-
es that others think is
impossible. I love nd-
ing the perfect work of
art for my clients so…I
look to research for
answers. I love to hear
what scientists and re-
searchers have found.
So please indulge me,
have a cup of tea or
coffee, and my wish is
that you will feel better
after reading this as I
do. These are things I
can do daily to boost
my immune system
and I wish the same for
you. It astonishes me
and gives me new life,
hope, and a sense of
control over my own
thoughts, actions and
feelings. Here’s to your
good health!
1. Mood matters
Researchers from UofC
in Berkeley say studies
show great nature and
art boost the immune
system —“with lower
levels of pro-inamma-
tory cytokines, which
are proteins that signal
the immune system to
work harder. Research-
ers have linked positive
emotions—especially
the awe we feel when
touched by the beau-
ty of nature, art, and
spirituality—with lower
levels of pro-inamma-
tory cytokines, which
are proteins that signal
the immune system to
work harder”
I know after a walk
in nature, looking at
the leaf and moss pat-
terns, breathing deeply
the forest air that I feel
rejuvenated and alive.
For me, art does that
too. Having art that
brings joy and inspira-
tion will uplift us.
Stay Healthy
with Art
By Shannon Peel

Doris Anderson

2. Participating and
enjoying art boosts our
mental health,
Art has brain-boosting
effects, and helps our
physical health and
wellbeing. Many stud-
ies have shown partici-
pating and enjoying art
helps our mind, body,
spirit connection and
we can feel more in
touch with others and
ourselves.
Feeling of happi-
ness, choosing hap-
piness can boost our
immune system. “The
researchers were sur-
prised to nd that the
two types of happi-
ness inuenced gene
expression in differ-
ent ways. People with
a meaning-based or
purpose-based out-
look had favorable
gene-expression pro-
les, whereas hedonic
well-being, when it oc-
curred on its own, was
associated with proles
similar to those seen in
individuals facing ad-
versity.”
3. Community
In a time where we are
to be practicing phys-
ical distancing and
self-isolating, how do
we remain connected?
Steve Cole — now
a professor at the
Cousins Center for
Psychoneuroimmunol-
ogy at the University
of California, Los An-
geles used to match
art buyers with artists.
He loved helping Art-
ists sell their artwork,
and nding buyers to
appreciate the art. He
has led many studies
in happiness and our
immune system; he
found that if we care
about things beyond
ourselves then every-
day stresses are less of
a concern.
“If someone is driv-
en purely by hollow
consumption, he ar-
gues, all of their hap-
piness depends on
their personal circum-
stances. If they run into
adversity, they may
become very stressed.
But if they care about
things beyond them-
selves — community,
politics, art — then
everyday stresses will
perhaps be of less con-
cern”
To your good
health, everyone, and
to making art part of
your day!
If an
A
rtist
P
ainted
Y
our S
t
ory
,
W
hat Would it
L
oo
k
Like?
MarketAPeel
June 9th 2020
Yiran: My signature
Y
our S
t
ory
,
MarketAPeel
Pushers of the Possible
Available on Amazon
Get Your Copy
Today
Buy it Today