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APeeling
Digital
Magazine
Direct Mail
Magazine
to Global and Hyper-Local Audiences
October 2019
Are you feeling lost in the
social media and digital crowd?
Does it seem like everyone is in the
way of your message?
It's Time to go where people go
And few Businesses do
The Pendulum is Swinging Back
Digital is expensive and
messages are easily missed
Social Media Ads are
not working
quality content
is lost amongst the noise
What is the solution?
How do you feel
when you nd
something of value
in your mailbox?
APeeling is a magazine
designed to be appealing
to ideal audiences,
Digital - Global
Print - Hyper-Local
Both versions are
delivered
to mailboxes so...
You Will
be Seen!
All print ads have a QR code linked to a
landing page to expand the ad's story into the
digital world. Each magazine will have a page
explaining how to utilize the QR code based on
phone type. To see how it works take a photo
with your phone. Digital Ads have buttons and
links. - In this document the QR codes are links
Interactive print ads
Landing Pages
Minimilistic design
Special landing pages are created by
MarketAPeel to match the print ads to
complete the story.
Each landing page has links to the
company websites and contact information
along with details about the ad's story, any
offers, sales, or RSVPs. Digital version of
this document click on the QR codes.
Ads are designed by the MarketAPeel agency with a minimalistic layout to
ensure the magazine has a consistency which readers will nd valuable
and provide enough information to drive their to a landing page. Every
page of this package is an example of an approved ad layout and look.
Digital Ads will have links and buttons where print ads will have QR
codes. The QR codes in the digital version of this document are links.
Digital copy- click on QR Code
real world messages drive
virtual behaviour.
Print Magazine Ad
Delivered to Mailbox
Take photo of QR Code
Mobile Landing Page
providing value to the right
audiences for our advertisers
Each issue of the magazine is customized based on the
demographics of the intended audience to ensure value at the
hyper-local and global levels. Print magazines delivered to
neighbourhoods include content pertaining to the hyper-local
area, while the digital magazine appeals to a global audience.
Each issue of the magazine is customized to
the demographics of the intended targeted
neighbourhood audience to ensure value at
the hyper-local levels. The print magazines are
delivered to neighbourhoods by Canada Post
and include hyper-local content plus personal,
business, and cultural stories.
Print magazine audience
Digital Magazine audience
The digital magazine's content is focused on
appealing professionally and personally with a
strong personal brand. The target audience is
professionals, leaders, and business owners. The
magazine has articles by international corporate
leaders, local business owners, and writers.
Take a photo of the QR code with
your phone to view the current issue.
Click on QR Code if digital
Delivered by Canada Post
of people say they remember
seeing or reading mail sent to
them in the last 4 weeks
of people say really good
advertising mail helped keep
the sender’s brand top-of-mind
of people say they will open
mail if it looks interesting
80%
60%
85%
According to Research
Direct Mail gives brands the
chance to get noticed in the
real world by being where it
is less competitive.
Delivered by Canada Post
days on average is how long
advertising mail is kept
of people who receive
catalogues keep them for at
least a month 20% for 4 months
of people keep mail they
consider useful
17
40%
66%
According to Research
By creating a product with
hyper-local interest and
content, APeeling will appeal
to your ideal audience.
How we distribute
the Digital Magazine
How we distribute the
Print Magazine
The digital magazine is published on the 16th of each month
and distributed:
1. Emailed to subscribers
2. Each contributor article is promoted through social media
3. LinkedIn and Facebook Ad promotion
4. Microsite SEO
The print magazine is published on the 1st of each month on a
rotating basis (see maps on the next page) and delivered by Canada
Post to 10 000 homes and businesses in each area.
The purpose of dividing territories into three smaller areas and
rotating delivery is to reduce the price point and enable advertisers to
customize their advertising distribution to their ideal audiences.
e map is an approximate visual catchment, not the exact. If you need to know which
postal codes are within each catchment please email shannon@shannonpeel.com
Distribution Areas
e map is an approximate visual catchment, not the exact. If you need to know which
postal codes are within each catchment please email shannon@shannonpeel.com
Territories are represented by black letters and distribution
areas by numbers. Advertisers can tailor their campaigns to the
neighbourhoods they want to target. For example:
Co. January February March
A VW 1 VW 2 VW3
B DV 1 DT 2 & VW2 DT3
C VC 1 VE 2 VW3
D VS1 VC3
E VC1 DT2
F DT3
Click on area you are interested in for info
Vancouver, BC Canada
VCVW
VB
VD
VE
VS
1
2
2
2
2
2
2
3
3
3
3
3
3
1
1
1
1
1

VC 1 is available for Advertisers

Column Plus Package
Two page spread
500 Word Article
Full Page Ad
Landing Page Design
Latest Book
In Pushers of the Possible, by Anthony C. Gruppo the CEO of
Marsh Commercial, UK, you will discover business leaders who
started from humble beginnings and Pushed their Possible to build
successful businesses. The stories in these pages will inspire you
to dene your Possible and develop a plan to achieve it.
Digital copy- click on QR code

Page 1 of a 2 page spread - Column ad example

Example of Column
Often times it seems we only
have ten seconds to make an
impression. In our professional
environments, we meet people
and rarely discuss anything
except business. Constant de-
mands and an intense sense
of urgency have left us little
time to develop the humani-
ty in business. In reality, our
business will become more
successful if we take the time
necessary to make a better
impression on people.
The humanity of business is
the most important aspect of
building our professional rela-
tionships. Contrary to the opin-
ion of many business leaders,
prot is not the primary motive
of business. Without dedicated
clients, there is no potential
for prot. Impact that leaves
a positive impression must be
our rst priority. Contact is not
the same as impact. In our
careers, we may encounter
dozens of contacts and never
make a single solid impact.
Without delivering a memo-
ry-denting impact, we will have
difculty cultivating a contact.
Over the years, you will attend
many conferences, sometimes
as presenters and sometimes
as exhibitors. Some profes-
sionals believe conference
success is based on the num-
ber of business cards one can
acquire. Although numerous
contacts were made, very few
memory-denting impacts actu-
ally occurred.
Most fail to realize that only
a few impacts are needed to
develop true client prospects. It
is the memory-denting impacts
that will later build successful
client referrals. When we are
constantly pitching our prod-
uct and service, we forget to
listen to others. Listening is
the building block of the foun-
dation of impact when needs
are heard and solutions can be
developed. Lack of sincerity is
evident. Focus your undivid-
ed attention on each contact
during each conversation.
There are keys to developing
the skill of impact. View every
environment as the impact
playing eld and know you
only have seconds to make
an impression. Professional
desperation is easy to spot and
there is no place for desper-
ation in the personality of the
professional. Do not push your
agenda on anyone. Listen to
the issues and make observa-
tions that match the needs of
the client to your skill package.
A skill package encompass-
es both your personal skills
and those of your company.
Never treat people as scores
on your prospect game sheet
and never send personnel who
are weak at creating impact to
build client contacts.
Every handshake is a chance
to impact. The greatest client
service systems are rendered
useless without the foundation
of impact players. Impact play-
ers have the ability to focus.
Latest Book Ad Options:
This is a Column
Plus Ad Package
By Advertiser

Page 2 of a 2 page Spread Column ad example

Article Advert
Truly Better Than The Best! Envision The Finest In Architectural Integrity,
Quality Of Construction & Detailed To Perfection! For Those Who Demand
Ultra-Luxurious Living In One Of The Best Neighborhoods In The City. Award
Winning Picturesque Landscape Design W/ Lighting, Irrigation, Heated
Driveway/Stairs/Walkway & Garage & Outdoor Kit. Smart Home, With Skybell,
Security Cameras, Ipad, W/ Remote Access. Interior Inspired By Royal York
Hotel & St. Regis**** EXTRAS **** Wolf 6 Burner Gas Oven/Range, Wolf Wall
Steam Oven, Wolf Wall Oven, Wolf Warming Drawer, Miele Built-In Coffee,
Sub Zero 36"" Fridge, Subzero 36"" Freezer, Subzero Refrigerated Wine
Tower, Miele Dw, 2Xlg Front Load Washers/Dryers,
76 feature home Blvd

Example of an Article Ad - details of this type of ad are in the article

The Article Package
The article package provides a company
with the ability to write a 1000 word article on a
product, like a house, a car, or a hair dryer with
product photos.
MarketAPeel writers can help write the article
to showcase the features and benets of the
product and why it will appeal to the reader of
the article. This service is included in the price
of the Article Package until June 30, 2020 when
writing services will become an add-on. This is
a perfect time to take advantage of the opportu-
nity to have the work of writing this ad done for
you.
What You Need to Know
A company can only feature one product or
service in the article and only one article pack-
age per issue.
The article and photos will need to t into
three full pages. We will do our best to t all the
photos and all of the article in the space provid-
ed, within our design requirements. We want
to ensure the magazine has a consistent "look"
from beginning to end to ensure higher value for
the reader. Our design requirements demand a
clean minimalistic design, as seen here.
What do you Include?
Talk about the features and benets of the
product, why you love it, who it would it appeal
to and any reviews you nd on it. Share the
story about your experience with the product or
the reasons behind its unique features.
If you need help you can always ask Mar-
ketAPeel for writing prompts, editing help, or to
write it for you, (free until Jun 30, 2020).
Photos need to be owned by you or provided
by the manufacturer for your use in marketing
and advertising. To get the best quality in print
we need a resolution of 300ppi. Please email all
photos and the article to shannon@shannon-
peel.com, or your APeeling Rep, with the sub-
ject line: APeeling Article.
About YOU
We didn't forget about you and your company. We
realize the reason you purchase advertising is to get
your brand name in front of your ideal audience.
At the end of your article write about you, what
you do, what you offer, why your company would
appeal to your ideal audience. Basically, write about
why you do what you do and insert passion into it.
For example:
MarketAPeel is an agency which help compa-
nies solve their advertising, marketing, and sales
problems to ensure their story is being told to the
right audience. Appealing to an audience in today's
information overloaded environment takes creativity,
quality, and authenticity. It takes stories and story-
telling is what we are passionate about.
Shannon Peel of MarketAPeel loves listening to
people's stories, diving in to nd the gem which will
appeal to today's audiences and then nding the
best way to tell the story for the biggest impact and
return on investment. Call her today.
Sharon Gold
647-555-6336
REALTOR® Website
is is a mock up ad - Not a real Realtor
Realtor/Auto
One Page
647-555-6336
REALTOR® Website
102 CRESCENT RD
14458 BLACKBURN CREST
2262 Wascana GRNS
8606 SASKATCHEWAN DR
224 KING ST
1096 Ridgewood Drive
1245 Rue Redpath-Crest
16820 41 AV
180 Sheerwater Court
180 Sheerwater Court
3509 Green Brook RD
Take Photo for more
is is a mock up ad - Not a real Realtor
Realtor/ Auto
One Page or
Double Page
76 MASON BLVD
Truly Better Than The Best! Envision The Fin-
est In Architectural Integrity, Quality Of Con-
struction & Detailed To Perfection! For Those
Who Demand Ultra-Luxurious Living In One Of
The Best Neighborhoods In The City. Award
Winning Picturesque Landscape Design W/
Lighting, Irrigation, Heated Driveway/Stairs/
Walkway & Garage & Outdoor Kit. Smart
$5,199,000
111 125 MILROSS AVENUE
Truly Better Than The Best! Envision The Fin-
est In Architectural Integrity, Quality Of Con-
struction & Detailed To Perfection! For Those
Who Demand Ultra-Luxurious Living In One Of
The Best Neighborhoods In The City. Award
Winning Picturesque Landscape Design W/
Lighting, Irrigation, Heated Driveway/Stairs/
Walkway & Garage & Outdoor Kit. Smart
5232 HOY STREET
Truly Better Than The Best! Envision The Fin-
est In Architectural Integrity, Quality Of Con-
struction & Detailed To Perfection! For Those
Who Demand Ultra-Luxurious Living In One Of
The Best Neighborhoods In The City. Award
Winning Picturesque Landscape Design W/
Lighting, Irrigation, Heated Driveway/Stairs/
Walkway & Garage & Outdoor Kit. Smart
$1,124,900
$1,539,000
is is a mock up ad - Not a real Realtor
3509 Green Brook RD
Truly Better Than The Best! Envision The Fin-
est In Architectural Integrity, Quality Of Con-
struction & Detailed To Perfection! For Those
Who Demand Ultra-Luxurious Living In One Of
The Best Neighborhoods In The City. Award
Winning Picturesque Landscape Design W/
Lighting, Irrigation, Heated Driveway/Stairs/
Walkway & Garage & Outdoor Kit. Smart
$3,179,000
2262 Wascana GRN
Truly Better Than The Best! Envision The Fin-
est In Architectural Integrity, Quality Of Con-
struction & Detailed To Perfection! For Those
Who Demand Ultra-Luxurious Living In One Of
The Best Neighborhoods In The City. Award
Winning Picturesque Landscape Design W/
Lighting, Irrigation, Heated Driveway/Stairs/
Walkway & Garage & Outdoor Kit. Smart
1096 Ridgewood Drive
Truly Better Than The Best! Envision The Fin-
est In Architectural Integrity, Quality Of Con-
struction & Detailed To Perfection! For Those
Who Demand Ultra-Luxurious Living In One Of
The Best Neighborhoods In The City. Award
Winning Picturesque Landscape Design W/
Lighting, Irrigation, Heated Driveway/Stairs/
Walkway & Garage & Outdoor Kit. Smart
$1,124,900
$1,539,000
Raj
Goljen
647-555-1111
REALTOR® Website
Take Photo for more
is is a mock up ad - Not a real Realtor
APeeling Full Page Package
Buy a full page print ad
before November 30, 2019
Professional Ad Consultation
Design of a full page ad in the Print Magazine
Distribution to 10,000 local homes & businesses
One Full page ad in two digital magazines
A Future Podcast interview
Landing Page Design
We use social media to promote
the digital magazine
Value: $5,148

And receive the APeeling Package Free

December

_________________Included

APeeling 1/2 Page Package
Buy a 1/2 page print ad
before November 30th, 2019
Professional ad consultation
Design of a 1/2 page ad in the Print Magazine
Distribution to 10,000 Homes & Businesses
One 1/2 page ad in two digital magazines
A Future Podcast interview
Landing Page Design
Want to
Share Your
Story in
APeeling?
Learn How
Digital ads have direct links to landing pages not QR codes
Value: $4,348

And receive the APeeling Package Free

December

_________________Included

APeeling Column Plus
Package
Buy a Column Plus Print Ad
before November 30, 2019
Professional consultation of ad design
Design of the Column Plus ad in the Print Magazine
Ghostwriting of the Column
Distribution to 10,000 local homes & businesses
The Column Plus Ad in one issue of digital magazine
Full page ad in two issues of the digital magazine
Social Media Promotion of the Column
A Future Podcast interview
A Landing Page
Stand out by being
where people go...
Value: $6,697

And receive the APeeling Package Free

December

_________________Included

APeeling Article
Package
Buy an Article Print Ad
before November 30, 2019
Professional consultation of ad design
Design of the Article ad in the Print Magazine
Ghostwriting of the Article
Distribution to 10,000 local homes & businesses
The Article Plus Ad in one issue of digital magazine
Full page ad in three issues of the digital magazine
Social Media Promotion of the Article
A Future Podcast interview
A Landing Page
and your
competition isn't.
Value: $7,746

And receive the APeeling Package Free

December

_________________Included

MarketAPeel
Marketing Strategy
Digital Marketing
Adwords / SM Ads
Social Media Marketing
Website Design
SEO / SEM
Video Creation
Graphic Design
Copy Writing Services
Blog Writing Services
Book Writing Services
Book Design
Book Publishing
Magazines
Networking
Event Planning
Promotional Items
Printing Services
We help you tell your story to the marketplace
utilizing a variety of media, content, and promo.
www.marketapeel.agency | 778 839 0521 | shannon@shannonpeel.com
Do it Yourself
Design the Flyer: $500 $ 500
Print 10 000 8x11 Flyers: (Vista print) $1,760
Deliver to 10 000 places $1,640
Total: Not including your labour & time $3,900
or
Graphic Design: $ 500
Canada Post's Snapmail 6x12 post card: $3,500
Total: $4,000
The pendulum is swinging
How much does it cost to send a yer to 10,000 homes
and businesses with Canada Post.
Print Advertising Rates:
Print Magazine
1 Issue 2 Issues 3 Issues
Full Page $1,949 $1,749 $1,549
1/2 Page $1,149 $ 949 $ 849
1/4 Page $ 549 $ 449 $ 349
Double Full Page $2,949 $2,549 $2,249
Column Plus $2,949 $2,549 $2,249
Article Package $3,649 $3,449 $2,949
Center Spread $3,549 $3,349 $3,049
Back Cover $3,049 $2,749 $2,349
Inside Front / page $1,849 $1,649 $1,449
Includes the APeeling Package

Book Your Ad before December 30th for a 20% off discount

Digital Magazine
Digital Only Advertising Rates:
** Free embedded video 1 Issue 2 Issues 3 Issues
Article Ad Package** $1,649 $1,549 $1,249
Column Plus Ad** $1,549 $1,449 $1,149
Page one placement** $1,249 $1149 $1,049
Full page with Video embed $ 949 $ 749 $ 649
1/2 Page $ 549 $ 449 $ 349
1/4 page $ 249 $ 149 $ 49
Reserve your Ad
Use the QR code to reserve your
ad space today. (photo or click)
Once you have reserved your
space you will receive information
about the process, how to buy the
spot, and what our design team
will need to complete the ad and
landing pages.
Digital copy- click on QR code
www.marketapeel.agency
Reserve your Ad
Distribution Schedule
2020
VC-1 VC-2 VC-3 VS-1 VS-2 VS-3 VE-1 VE-2 VE-3 4
January
February
March
April
May
June
July
August
September
October
November
December
Deliver to over 10 000
homes and businesses
Vancouver
Distribution Areas - See Maps
Vancouver
Burnaby
Coquitlam / PoCo
Port Moody
Maple Ridge
Pitt Meadows
Surrey / Delta
Langley
Abbotsford / Mission
Chilliwack
NorthShare / Squamish
Whistler / Pemberton
VC-1
Vancouver Center 1
Apartments 6,859
Houses 3,131
Businesses 933
Total 10,923
e map is an approximate visual catchment, not the exact. If you need to know which
postal codes are within each catchment please email shannon@shannonpeel.com
e map is an approximate visual catchment, not the exact. If you need to know which
postal codes are within each catchment please email shannon@shannonpeel.com
e map is an approximate visual catchment, not the exact. If you need to know which
postal codes are within each catchment please email shannon@shannonpeel.com
VC-2
Vancouver Center 2
Apartments 2,310
Houses 7,720
Businesses 576
Total 10,606
e map is an approximate visual catchment, not the exact. If you need to know which
postal codes are within each catchment please email shannon@shannonpeel.com
VC-3
Vancouver Center 3
Apartments 6,860
Houses 1,537
Businesses 1,870
Total 10,267
e map is an approximate visual catchment, not the exact. If you need to know which
postal codes are within each catchment please email shannon@shannonpeel.com
e map is an approximate visual catchment, not the exact. If you need to know which
postal codes are within each catchment please email shannon@shannonpeel.com
Global or Hyper-Local?
Ensure those who do
business with you, will see
your message.