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2024 Annual Report - Salvation Army Metro Atlanta

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Message 2024A N N U A L R E P O R TMetro Atlanta Area Command

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A L E T T E R F R O M O U R C O M M A N D E R S2024The Salvation Army is marching forward!When William and Catherine Booth left a stable ministry post to set up a kitchen on theworst street corner in East London, their motivation was to bring HOPE and DIGNITY topeople experiencing destitution and desperation. They believed that the best way toredeem the whole person was to give a good meal, provide new clothes, and clean upthe outside of the body, each element designed to create a feeling of dignity and self-worth. After communicating to someone that they were worthy and valuable on aphysical level, they would offer the Gospel message to salvage the eternal soul. This same HOPE and DIGNITY philosophy has guided The Salvation Army's work inmetro Atlanta since 1890. Generations of people living around us have beenredeemed from destitution and hopelessness through social services outreach,disaster response, sheltering, youth educational and safe space recreational services,drug and alcohol addiction recovery centers, anti-human trafficking programs, and thespreading of the Gospel message. Who are these Salvation Army people engaged in this redeeming work? It is an armyof individuals in metro Atlanta who give items, donate money, volunteer, and pray forthose who need a movement of God to stitch the pieces of their desperate lives backtogether.In short, you are The Salvation Army. THANK YOU!! May the lord showeryou and your families with His great goodness. “And do not forget to do good and to share with others, for with suchsacrifices God is pleased” - Hebrews 13:16M A J O R S T H O M A S A N D S T A C I E M C W I L L I A M S ,T H E S A L V A T I O N A R M Y O F M E T R O A T L A N T AA R E A C O M M A N D E R SThomas McWilliams | Stacie McWilliamsD E A R F R I E N D S ,

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A N T H O N Y P . B U R G E R , C H A I R M A NT H E S A L V A T I O N A R M Y O F M E T R O A T L A N T A A D V I S O R Y B O A R DA L E T T E R F R O M O U R C H A I R M A NThis Annual Report for 2024 is respectfully submitted to you, our Donorsand Supporters. With you we have done wonderful things! I invite you to read in detail of the great works of Hope and Helpaccomplished by The Salvation Army of Metro Atlanta. I say “works ofHelp” because our services brought relief to those in our neighborhoodsthat suffer. I say “works of Hope” because challenges such homelessness,hunger and addiction bring with them a despair that is not easilyovercome. Without the care for our brothers and sisters that you havedemonstrated, we would not be able to do our work. The Advisory Board of Metro Atlanta Area Command of The SalvationArmy is a diverse group of men and women who volunteer their time andexpertise in various fields to ensure that donor funds are responsibly usedand that our work has the most positive impact on the greatest number ofpeople. We are a team that I am proud to be among. I consider you a partof this team. We simply could not do our humanitarian outreach withoutyour participation. It is not lost on us that you choose to enact your care of others throughthe work we do by supporting us financially. I thank you on behalf of allour Salvation Army Officers, staff, volunteers and also the recipients ofyour support. Your generosity has positively influenced the lives of others,and I give you my personal thanks. YOU have made a difference! May the Lord continue to bless you and your family,Anthony P. BurgerD E A R P A R T N E R S O F T H E M E T R O A T L A N T AS A L V A T I O N A R M Y ,M E T R OA T L A N T A

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8 Corps Community & Worship Centers offerworship and ministry programs, as well as socialservices.4 Salvation Army Youth Centers offer academicenrichment and character-building programs.Red Shield Services provides emergency andtransitional shelter for individuals and families andalcohol/drug addiction programs for Veterans.William Booth Towers provides 100 units ofhousing for low-income elderly, handicapped, anddisabled persons.4 Service Centers provide Salvation Army FamilyStores and social services in communities wherefull-scale Corps Community Center programmingisn’t feasible.Ray and Joan Kroc Corps Community Centerprovides a safe gathering space where children’ssocial skills, arts appreciation, and athleticpotential are nurtured.13 Food Pantries provide groceries to individualsand families in need.11 Financial Emergency Service (FES) Centersassist with rent/mortgage and utility payments.3 Salvation Army Family Stores & DonationCenters refurbish and sell donated goods to fundprograms and services provided at the ARC.Adult Rehabilitation Center (ARC) is a six-, nine-,or twelve-month residential addiction recoveryprogram for men.KROCO U R R E A C H I N M E T R O A T L A N T AThe Salvation Army of Metro Atlanta provides programs andservices in homeless prevention, hunger relief, emergency financialassistance, youth enrichment and more at locations across 13counties throughout metro Atlanta.

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56,443TOTAL PERSONS SERVEDO U R I M P A C TB Y T H E N U M B E R S111,637TOTAL NIGHTS OF SHELTER*INCLUDING HOTEL VOUCHERS427,887MEALS PROVIDED*HOT MEALS AND FOOD BOXES35,887VOLUNTEER HOURS8,706VOLUNTEERS2024 saw a number of storms that caused significantdamage throughout the Southeast. The SalvationArmy Incident Response Teams from the MetroAtlanta Area Command were on hand to lend supportin many of these areas including on September 26,2024, when Category 4 Hurricane Helene struck landcausing massive destruction in Georgia, the Carolinas,West Virginia, and Eastern Tennessee. The SalvationArmy Incident Response Teams reacted immediately,deploying mobile feeding units to provide food, cleanwater, personal hygiene and clean-up kits, andessential recovery supplies to survivors incommunities that were devastated. Canteens fromThe Salvation Army of Gwinnett County and TheSalvation Army of Marietta were two of five that weredeployed from the Georgia Division to providesupport to these hurricane victims. .D I S A S T E R R E L I E FE F F O R T SHot/Shelf Stable Meals230,407Snacks/Drinks246,117Emotional/Spiritual Care23,340Volunteer HoursOver 2,200

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The Salvation Army Metro Atlanta Area Command broke groundon a $35 million expansion of the organization’s Red ShieldServices shelter located in the heart of downtown Atlanta, twoblocks from Georgia Aquarium. The shelter will be rebranded asthe Center of Hope to better communicate The Salvation Army’sholistic approach to serving those in the Atlanta area who areexperiencing or at risk of homelessness. Construction began inJuly 2024 and is expected to be completed in October 2025.The expansion will include a five-story tower addition to theexisting facility, which will double the square footage of itsshelter space to more than 90,000 square feet and will add 116beds, increasing the total capacity to 437 beds to house men,women, and families experiencing homelessness. It will alsohouse a new Education & Workforce Development Center, aprogram that was launched in 2023.Two of the floors will be reserved specifically for Veterans,providing them with private, two-bedroom suites. The SalvationArmy of Metro Atlanta’s veteran programs serve our formerservice men and women for up to two full years while casemanagers work with clients to find permanent housing, obtainbenefits, and secure job training and employment.The Education & Workforce Development program providesclients experiencing homelessness as well as the surroundingcommunity the opportunity to gain basic skills that will enhancetheir employability and economic mobility. Courses includeliteracy and GED, vocational training and certification, andassociate degree programs, as well as job placement services.During construction, The Salvation Army’s Red Shield Servicesshelter will continue to operate at full capacity. When the new tower opens, it will house single men and veteran clients.E X P A N S I O NR E D S H I E L D S E R V I C E S S H E L T E R

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R E D S H I E L DS E R V I C E SHOUSING/RE-HOUSINGPROGRAMS:Short- and long-term programs at sitesthroughout metro Atlanta, offering financialassistance for qualifying families after leavingthe shelter HARBOR LIGHT:Three-month residential addiction recoveryprogramHOME SWEET HOMEGWINNETT:Re-housing program for Gwinnett Countyresidents at risk of becoming homelessWILLIAM BOOTH TOWERS:100 units of subsidized housing for low-incomeelderly, handicapped, and disabled personsADULT REHABILITATIONCENTER (ARC):Six-, nine-, or twelve-month residentialrehabilitation program for men VETERANS ON THE MOVE:Shelter, substance abuse treatment, andbridge housing for Veterans experiencinghousing instabilityThe space in the existing building currently occupied by menand veterans will then be available for single women andfamilies. The goal is to offer clients more dignity, and to servethem holistically giving everyone additional space and privacyand the tools they need as they work toward their goals ofstability and self-sufficiency.The expansion of the shelter will add flexible housing solutionsthat can be modified with Atlanta’s ever-changing population. Asthe needs of Atlanta’s unhoused population shifts, the Center ofHope will easily be able to pivot to serve those most in need.This project is funded by a $35 million capital campaign still inprogress that will provide for construction and furnishing of thebuilding ($31 million) and also support increased operating costsassociated with this expansion of The Salvation Army of MetroAtlanta’s services ($4 million).

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F E E D I N G I N I T I A T I V E SEach year The Salvation Army of Metro Atlanta provides hundreds of thousands of meals to families and individuals who areexperiencing food insecurity. Our 13 food pantries located throughout the metro area serve as a lifeline to many who struggle to makeends meet. In addition to providing food boxes, some Salvation Army locations also provide hot meals to the community.G W I N N E T T M O B I L EF E E D I N G P R O G R A MK R O C H O T M E A LP R O G R A MFeeding the community is a vital service that The SalvationArmy of Gwinnett County provides to their neighbors in need.They have a food pantry where local residents can accessfresh and nonperishable foods, and they provide hot mealsthrough their Mobile Feeding Initiative. This initiative is apartnership with the Gwinnett County Police Department whichhelps identify the areas of most need. At The Salvation Army’s Ray and Joan Kroc Corps CommunityCenter, hot lunches are a staple Monday through Friday.Anyone in the community who needs it is invited to stop by toreceive a meal to take with them. The meals provide the Corpswith an opportunity to connect with their neighbors, many ofwhich struggle to meet their daily needs. On average the KrocCenter serves 80+ people per day, and in Fiscal Year 24, theyprovided more than 20,000 meals to the community.The partnership fulfills an important gap in providing hungerrelief to certain neighborhoods while also fostering trustbetween the community and law enforcement, demonstratingthat collaboration between all sectors is key to buildingstronger communities. The long-term goal is to ensure that theprogram continues to grow, providing vital services to thosefacing food insecurity. With support from the community,volunteers, and donors, the Salvation Army aims to expand thisoutreach to reach even more individuals in need. In addition to the weekly meals and other support theresidents receive, the Corps also hosts a number of specialevents each year. While a typical event might include aThanksgiving or Valentine’s dinner, where the community isinvited to enjoy a seated meal together, this past year alsoincluded a special gathering during a time of sadness fromlosing a member of the community. The Kroc Center offered atime of togetherness to celebrate the life of their neighbor anda chance to grieve, heal, and celebrate as a community. This feeding program has allowed The Salvation Army toestablish relationships with many of their neighbors. Theyknow them by name, know their story, and get to know thespecific and individualized needs they each have as they arebuilding that rapport.Each month they prepare between 1,000 and 1,500 hot meals, fill their Mobile Unit (Canteen) and head out alongsidemembers of the Gwinnett County Police Department toprovide physical nourishment and hope taking a proactiveapproach to address the ongoing need for food security in Gwinnett County. In Fiscal Year 2024 they provided 5,664meals. The Red Shield Services shelter provides multiple meals to residents daily. Others like the Ray and Joan Kroc Corps Community Center,The Salvation Army of Gwinnett County and The Salvation Army of Marietta offer a hot meal to each of their communities. A full stomachprovides hope to those who face challenges every day. Here are some of the ways The Salvation Army did that in fiscal year 2024.

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In 2024 The Salvation Army of Metro Atlanta offersyouth programming at individual Corps and threeBoys & Girls Clubs. The Corps provided variousactivities such as music and after school programs aswell as Summer Day Camp. The Club locationsoffered after school and summer camp programmingfor children ages six to 18 years old in underservedcommunities.The youth centers provided a safe environment forall kids to participate in constructive activities andchannel youthful energy into challenging pursuits.Programming focuses on building character andleadership, promoting healthy lifestyles,championing academic success, fostering familyengagement and encouraging spiritually. Last year The Salvation Army Boys & Girls Clubsserved 1,155 youth. Programs included homeworkassistance, physical activities like youth flag footballand basketball teams, field trips to cultural centerslike the High Museum of Art, family events and muchmore.Y O U T H P R O G R A M M I N G“My favorite thing about the club is they provide the opportunity for character development. Itgave me the space to figure out who I am as a person and what I wanted for a career throughthe one on one mentorships and hands on programing”1,155CHILDREN SERVEDJABRI, FORMER CLUB MEMBER

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V O L U N T E E R S U P P O R TThe Atlanta Echelon Group is a local chapter of thenational Echelon initiative, which engages youngprofessionals in supporting The Salvation Army’smission through fundraising, volunteering, andcommunity advocacy. Individuals typically between theages of 21 and 40 focus on raising awareness and fundsfor programs such as housing, youth services, addictionrecovery, and disaster relief in the Atlanta area.Members promote the opportunity to network andserve with others in the community while participating inleadership development opportunities, forming acommunity that blends philanthropy with professionalgrowth.If you or someone you know is interested in learningmore about Echelon, contact Danielle Richie atdanielle.richie@uss.salvationarmy.org. The Salvation Army Women's Auxiliary for Metro Atlanta is avolunteer organization dedicated to supporting The SalvationArmy's mission in the Atlanta area. Comprised of women fromdiverse backgrounds, the Auxiliary works to raise funds andawareness for The Salvation Army’s programs, which includeservices for homeless individuals, youth programs, addictionrecovery, and emergency disaster relief. The group organizesevents, fundraisers, and community outreach initiatives tosupport these programs, with a strong emphasis onempowering women to take an active role in philanthropyand social service. If you are interested in learning about The Salvation ArmyWomen's Auxiliary, please contact Major Stacie McWilliams atstacie.mcwilliams@uss.salvationarmy.org T H E S A L V A T I O N A R M YW O M E N S A U X I L I A R YThe Salvation Army is a volunteer-fueled organization with opportunities for individuals, families, and groups large and small. Giftsof time and talents go a long way toward improving the lives of those we serve. That is why volunteers are the backbone ofphilanthropic support for The Salvation Army.Two volunteer groups that are a major support all year round are the Atlanta Echelon Group and The Salvation Army Women'sAuxiliary for Metro Atlanta. They both made a significant impact through their dedicated efforts to support our mission, raisingessential funds and volunteering countless hours to help those in need.

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REVENUETotal: $20,017,813Jeffrey LakustaProfessional ServicesGoogleJack MarrEVP and CROGlobal PaymentsRep. Dewey McClainGeorgia State House RepresentativeDistrict 109Tate McKeeRegional PresidentBrasfield & Gorrie LLCDawn Goodhue MenearCivic LeaderJoseph E. Nixon, Jr.CEO159 Film Permitting & Production ServicesJames R. NeillSVP, Human ResourcesGenuine Parts CompanyHeather PrillSr. Manager National PartnershipsThe Home Depot FoundationThomas PriorRetiredThomas E. Prior LLCJoel (Austin) PugmirePresidentPugmire Ford-LincolnJeff SheehanCEOSheehan MarketingLynette Eaddy SmithEVP and General CounselChick-fil-AEXPENSESTotal: $22,169,700General Contributions 42%Restricted Contributions 23%Organizational Grants 23%Gifts-In-Kind 11%Program 77%Management 13%Fundraising 10%A N N U A LF I N A N C I A LR E P O R TF I S C A L Y E A R 2 0 2 42 0 2 4 A D V I S O R Y B O A R DRobert (Todd) BarnabySVP, Commercial BankerFifth Third BankTerrell (Chip) Benton, IIIPartnerHall Booth SmithManon BrochuCOO – RetiredGas SouthChimaobi ChijiokeVP, Customer ServicesGeorgia PowerBill Byron ConcevitchDir. World-Wide Alliance MarketingCommvaultChristopher ConlinCOOWorld Micro Inc.Gregory CookEVP and CFONAPAAlexander J. EastonAdvertising Solutions ArchitectGoogleRegina FeaginAnalyst – Corporate ResponsibilityState FarmJohn W. FowlerRetiredODP Business SolutionsRobert (Bob) KestertonChairman EmeritusMingledorff’s, Inc.Thad D. KingRetiredSpectrum DevelopmentAnthony (Tony) P. BurgerRetiredSterling Seacrest PritchardAdvisory Board ChairmanAmy GlennonRetiredCox Media Group/AJCChair-ElectEdward (Tom) SummersRetired SunTrust BankImmediate Past ChairmanT H E S A L V A T I O N A R M Y O F M E T R O A T L A N T AScott ChathamFounder and PresidentChatham Landscape ServicesBoys & Girls Club Advisory CouncilChairmanPam HendleyCivic LeaderWomen’s Auxiliary PresidentTimothy G. O’KelleyRetiredAT&TCobb & Douglas Counties Advisory Council ChairmanMark WillisAssistant Executive DirectorGeorgia School Boards AssociationGwinnett County AdvisoryCouncil ChairmanE X - O F F I C I O M E M B E R SHugh Peterson, Jr.RetiredKing & SpaldingLee PiperRetiredPricewaterhouseCoopers LLPJ. Neal PurcellRetiredKPMGAlexander (Sandy) PurdieRetiredSunTrust Robinson HumphreyE M E R I T U S M E M B E R SL. Barry TeagueExecutive ChairmanWalton CommunitiesNeely YoungRetiredGeorgia Trend MagazineL I F E M E M B E R S*Reflects pre-audited financials

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WWW. SAL VAT ION ARM YATLANTA .OR GTHE SAL VAT ION AR MYMETR O A TLA NTA AR EA COMMA ND1000 CE NTE R P LAC ENORC ROS S, GEO RGI A 30093U P C O M I N G C A L E N D A RGwinnett “Doing The Most Good” LuncheonMay 8, 2025Summer Hunger Food Drive &National Salvation Army WeekMay 12- 16, 2025Kettle Krush 5KMay 17, 2025Salvation Army Donut DayJune 6, 2025Charity Golf Tournament for YouthProgramingSeptember 8, 2025Doing The Most Good GalaNovember 1, 2025Can-A-Thon December 5, 2025Art Wood Golf & Tennis Tournament*December 2025*Some dates will be released later this year 2025. For more information regarding any of our eventsplease contact Danielle Appleman: danielle.appleman@uss.salvationarmy.org