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AMSCHELAWWW.AMSCHELA.CO.UKLOOK BOOK

Sustainability looks good on everyone. CORDELIA WHEATSTRAW SHOULDER BAGLIMITED EDITIONWWW.AMSCHELA.CO.UK CLASSIC TIMELESS MODERN-VINTAGE SUSTAINABLE ETHICAL LUXURY ELEGANT EMPOWERINGCAMPA I GN MO D EL : F R ES A LA M | GI N GE R SN A P M OD E LS

WWW.AMSCHELA.CO.UKA MODERN VINTAGE STORY

WWW.AMSCHELA.CO.UK Amschela is a designer member ofthe British Fashion Council; memberof the UK Government SME ClimateHub and a Peta Approved Brand.ETHICAL LUXURY WITHIN REACH

CORDELIA | NUDE OASIS Circular recycling; a place where waste does not exist Cordelia exists from a place where our Kiaz (wheat straw) and Iola (PU leather) bags once stood,using remnant material left over from their creation. a promotion of circular recycling using nontoxic redyes.Why is circular recycling so important? it allows us to find a beneficial reuse for materialwithin the community where it is generated. The material that would have otherwise beendisposed of in the landfill circulates right back into the community it was generated from, to beused again.Cordelia shows that something beautiful can come from waste, a part of the overreachingobligation that we all have within the fashion industry to be more mindful of the environment welive in.KIAZ IOLA

A D E S I G N E R B R A N D E S T A B L I S H E D I N T H E U K I N 2 0 1 8 ,F O C U S I N G O N R E S E A R C H A N D D E V E L O P M E N T O FA F F O R D A B L E L U X U R Y G O O D S . T H E A M S C H E L A J O U R N E Y B E G A N W I T H L E A T H E R A C C E S S O R I E S , M E T I C U L O U S I N T H E I R C R A F T S M A N S H I P A N D P R E S E N T A T I O N O F I N D I V I D U A L D E S I G N C O N C E P T S T H E B R A N D H A S S I N C E T R A N S I S T I O N E D T O A F U L L V E G A N B R A N D I N 2 0 2 2. A M S C H E L A HAS A P R O F O U N D A N DP R E C I S E U N D E R S T A N D I N G O F T HE N E E D S O F T H E M O D E R ND A Y C O N T E M P O R A R Y W O M A N . A M S C H E L A T R A N S F O R M S T H E D Y N A M I C M O N T A G E O F L I G H TA N D S H A D O W S F O U N D I N S I M P L I S T I C T R A N S C E N D I N GS H A P E S C R E A T I N G S T Y L I S I C D E S I GN E L E M E N T S . T H R O U G HE L E G A N T E X E C U T I O N , I T C R E A T E S A C H I C A N D S L E E K S P A C ET H A T C O N T A I N S A M E T R O P L I T I A N I N T E R P L A Y O F C O L O U RP A L E T T E S R I C H I N C A N D O U R . " A M S C H E L A B A G S A R E L I K E S I M P L I S T I C C H A R M , D I S P L A Y I N GA U N D E R C U R R E N T O F E L E G A N C E I N A M O D E R NC O N T E M P O R A R Y S E T T I N G " W W W . A M S C H E L A . C O . U K

PRODUCT PRICING & MATERIAL LISTINGColourways Havana Tan Midnight Blue Nude Oasis Strap Adjustable split PU & Gold brushchain 40cm - can be worn 3 ways:shoulder, handheld, crossbodyInternal Pockets 1 x hidden enclosed pocket1 x zip pocketHardwareGold brush clip lockMaterialsExterior : 50% Recycled Eco-Friendly polyurethane:) 50%Recycled Wheat StrawInterior: Tencel Cotton PriceRRP: £150Height: 16cm Width: 26cmDepth: 9.5cmW W W . A M S C H E L A . C O . U K

W W W . A M S C H E L A . C O . U KCONFIDENT SUSTAINABILITY

CORDELIAW W W . A M S C H E L A . C O . U K

AMSCHELA X BOOMSATSUMA (SPECIAL CREDITS)W W W . A M S C H E L A . C O . U KAmschela is a handbag accessories brand with adifference. The brand also dedicates itself as part of itsmission to provide real life opportunities to young personswho otherwise face barriers to access within the creativeindustry. Social Impact and helping to challenge inequalitiesis important to us. For this LFW campaign we decided to collaborate with Bristol based specialist creative education providerBoomsatsuma; a specialist training organisation that hasbeen connecting students to the creative industries with itscreative and digital education programmes since 2008. Itoffers courses at Key Stage 5 (post-16 college) withprogression into undergraduate level degrees. Our collaboration meant that we could offer Boomsatsumastudents the opportunity to produce our LFW campaignmaterials ; BTS Campaign Video, Editorials & Product Shots(refer to our Look Book). An exciting real life opportunity toshowcase their talent at the highest level that in turn canassist them in being able to show 'requisite experience'often required to attain jobs as new entrants to the jobmarket in the creative industry. How can a talented young person show 'experience' in acompetitive job market if they are never given theopportunity? We aim to keep trying to change his outdatedbut real outlook. We are delighted with the results, the quality of work andprofessionalism of the young students and the supervisingteam at Boomsatsuma during this campaign. This is a creditto the valued work that Boomsatsuma are doing and welook forward to future and ongoing collaborations withthem. We would like to thank the campaign team at Boomsatsumafor making this collaboration a great success and forcapturing our brand as imagined. Supervising TeamReece Morrell : Project ManagerSam Fordham : Course Leader, Documentary Photography &Print StudentsTara Grace : Photographer (Creative Digital Media Student)Amber Mylius-King: Photographer (DocumentaryPhotography & Print Student)Anna Richards : Videographer (Filmmaking: ProductionStudent)Amy Howe: Video Editor (Creative Digital Media Student)Samuel Simpson-Pattison : Digital Operator (DocumentaryPhotography & Print Student) Thank You Keri Andriana | CEO & Founder of Amschela

AMSCHELAW W W . A M S C H E L A . C O . U KInformation:Enquiries@amschela.co.uk+44 07485009293Press/Sales: Keri@amschela.co.ukSocial MediaInstagram:@amschelaFacebook:@amschelaTwitter:@amschela