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American Eagle Gov Ball Installation

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W E S T P O R T A m e r i c a n E a g l e

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W E S T P O R T D I G I T A L 2 1 Segment 01 LIQUID PARTICLES

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3 A M E R I C A N E A G L E Liquid Particles C R E A T I V E W E S T P O R T Particles with quick dynamic movement will wipe through the screen in the 4 campaign colors or the AE gradient AE logo will appear through the particles 3 4 1 2 5 6

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W E S T P O R T D I G I T A L 4 2 Segment 02 PAINT SPLATTER AE ME

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5 A M E R I C A N E A G L E Paint Splatter C R E A T I V E Transition starts with 3D rectangles moving swiftly through the screen until forming the AExME white on white reference 30 in video for how AE appears White On White gets splattered with gradient colors and video clips from AExME commercial W E S T P O R T Reference 1 2 3 4

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W E S T P O R T D I G I T A L 6 3 Segment 03 LIQUID LOGO

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7 A M E R I C A N E A G L E Liquid Logo W E S T P O R T C R E A T I V E AE unseen liquid pours in and forms the logo Background will be a dynamic texture from the AE Gov Ball landing page with added subtle movement to the background 1 2 3 4

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T H A N K W E S T P O R T Y O U