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A guide to creating sharable content

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Follow me on Instagramfor more content tips!I am always sharing tips, hacks andstrategies to help you createbetter content. Follow MeWelcomeAre you struggling to create content thatengages your audience and gets shared?You're not alone. Creating share-worthycontent is hard work, but it's worth the effort.In this guide, we'll show you how to createcontent that your audience will love. We'llalso share some tools for creating and sharingyour content so that it reaches a wideraudience. Let's get started!

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ContentWhat makes your content share-worthywww.yourwebsitehere.comEngaging content that speaks to yourideal clientsUse images and videosMake it easy to consume and sharePlan ahead and batch contentAnalyze how your content isperformingKeep your content updated andrelevantCreate evergreen contentGet creative with your contentHave funPg 3Pg 4Pg 5Pg 6Pg 7Pg 8Pg 9Pg 10Pg 11Pg 12

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01What makes your content share-worthyAnyone who's ever been on social media knows that not all content is created equal. Someposts get shared dozens of times while others languish with barely any engagement. So whatseparates the wheat from the chaff? Why do some pieces of content get shared over andover again while others disappear into the digital ether? The answer, of course, is that share-worthy content has certain qualities that make it more irresistible to users. So if you want tocreate content that's sure to get lots of love on social media, here are a few things to keep inmind.First, share-worthy content is usually interesting, informative, or both.It casts a wide net, appealing to a large audience with its broad topic. But it also goes onestep further by offering something new or unexpected. A good piece of share-worthycontent will make people stop and think, "Hey, I didn't know that!"Second, share-worthy content is usually well-written, with a clear voice and a strong pointof view.It's not afraid to take a stand or offer anopinion, even if it means ruffling somefeathers.Third and finally, share-worthy content isoften visually appealing, whether it's a strikingimage, an infographic, or a video.People are drawn to visually engagingcontent, and when something catches theireye, they're more likely to share it.Now that you know what makes contentshare-worthy, let's take a look at how youcan create it.Page 3 | Stellar Media Marketing

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02Create interesting and engaging contentthat speaks to your ideal clientsIt's important to make sure you'recreating content that speaks to yourideal clients. After all, your content isone of the easiest ways to attract newleads and build relationships withpotential customers. But what does ittake to create content that's trulyengaging? First, start by understanding who yourideal client is and what they're strugglingwith. Then, focus on creating helpful andinformative content that provides realvalue.You can also add a personal touch bysharing your own story and highlightinghow your product or service has helpedyou overcome similar challenges.By taking the time to create interestingand engaging content, you'll be well onyour way to attracting more of your idealclients.Access the Discovering Your Ideal Client Avatar Guide BookCLICK HERE

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03Use images and videos to break up the textand add interestAs we mentioned before, people are more likely to share content that's visually appealing. Soif you want to create share-worthy content, be sure to use images and videos to break upthe text and add interest.For example, you could include an infographic with your blog post or add a short video clipto your email newsletter. You could even create a series of images to share on social media.Not only will these visuals help make your content more share-worthy, but they'll also helpyou stand out from the competition.Page 5 | Stellar Media MarketingResources and Tools for visual contentunsplash.comFree website to access beautiful professional photos you can usecommercially.piktochart.comA great tool for creating infographics.Envanto.comMy favorite resource for stock video, music and more!CanvaOne stop shop for easy design and templates. I used Canva to createthis guide!

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One of the most important aspects of onlinesuccess is making it easy for people toconsume your content. There are a numberof ways to do this, and the approach youtake will depend on the type of content youproduce.For example, if you write blog posts, you canbreak the text up into smaller paragraphsand include subheadings to help readersnavigate the article. You can also includeimages and videos to break up the text andadd visual interest.If you create video content, you can providetranscripts or closed captions to make itaccessible to a wider audience. And if youproduce audio content, you can offer awritten transcript or an accompanying blogpost. By taking steps to make your content easyto consume, you’ll be more likely to engageyour audience and build a loyal following.If you want people to share your content,you need to make it easy for them to do so.That means including share buttons on yourwebsite and blog posts and using socialmedia to promote your content.Page 6 | Stellar Media MarketingYou should also consider using tools likeSniply and SumoMe to make it even easierfor readers to share your content. Thesetools allow you to add share buttons to yourcontent and make it easy for people to shareit with their followers.By making it easy for readers to consumeand share your content, you'll be more likelyto get the engagement you're looking for.04Make it easy for readers to consume andshare your content4 Easy ways to makecontent scannableUse headlinesuse list and bullet pointsshorten your paragraphsinclude images and videos1.2.3.4.

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05Plan ahead and batch contentThe best way to make sure your content is driving results towards your goals is to plan aheadand batch your content. This means creating a content calendar and mapping out what youwant to post and when. By planning ahead, you can ensure that your content is relevant andtimely and that it aligns with your overall marketing strategy. Batching your content also has benefits in terms of efficiency and productivity. When youhave a plan and know what you need to write beforehand, you can sit down and churn out aweek or even a month's worth of content in one go. Batching content saves you time in the long run and makes it easier to stay on track withyour goals. So if you want to make sure your content is working for you, be sure to planahead and batch your content accordingly.Spend less time on content creation.Easily create and publish high-quality content.Stop feeling overwhelmed by the thought of creating content.Publish your best work, and feel proud of it.Benefits of Batching:Page 7 | Stellar Media Marketing"Time is money." – Benjamin Franklin.

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06Analyze how your content is performing andmake changes as neededAs a content creator, it's important to regularly analyze how your content is performing andmake changes as needed. There are a number of ways to do this, including looking at metricslike engagement and reach, as well as conducting surveys or user testing.Looking at engagement metrics will give you an idea of how people are interacting with yourcontent - for example, if they're liking, sharing, or commenting on it. This can be a good wayto gauge whether or not people are enjoying your content and finding it useful.Reach is another important metric to look at, as it tells you how many people are actuallyseeing your content. If you have a low reach, it could be because your content isn't beingshared very much or because it's not being picked up by search engines.Finally, surveying your audience orconducting user testing can give you somequalitative feedback on your content. Thiscan be helpful in identifying any areas thatneed improvement or where people aregetting stuck. Making regular adjustmentsto your content based on feedback will helpensure that it remains high-quality andvaluable for your audience.Page 8 | Stellar Media Marketing

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07Keep your content updated and relevantIn today's fast-paced world, it's more important than ever to keep your content updated andrelevant. With new technologies and platforms emerging all the time, what was once cutting-edge can quickly become outdated.With the ever-changing landscape of SEO, it's important to stay on top of the latest trendsand best practices. But how can you keep your content fresh?One way is to regularly add new and relevant content to your site. This could include blogposts, articles, infographics, or even video content.Another way is to update existing content on a regular basis. This could involve adding newinformation, revising outdated information, or simply improving the overall quality of yourcontent.Whatever approach you take, ensuring that your content is always up-to-date is essential forkeeping your audience engaged.Page 9 | Stellar Media Marketing

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08Plan for the long term by creating evergreencontentFocus on topics that are broad andtimeless. Avoid including information that islikely to quickly become outdated. Make sure your writing is clear andconcise so that it can be easilyunderstood by readers in the future. One of the best ways to ensure that yourcontent continues to be valuable overtime is to create evergreen content.Evergreen content is designed to betimeless and relevant, regardless of whenit is published. As a result, it can providevalue for years to come.There are a few key things to keep inmind when creating evergreen content. 1.2.3.By following these guidelines, you cancreate content that will continue to bevaluable long after it is first published.Check This Out!My absolute favorite tool forredistributing content that isevergreen is called Missinglettr.You simply add the RSS feed fromyour blog or YouTube channel andMissinglettr will help you plan andschedule out 2 weeks to 12months worth of content acrossyour social media networks.MissingLettrClick here to try it out

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09Get creative with your contentIn today's competitive business landscape, it's more important than ever to stand out fromthe crowd. One way to do this is to get creative with your content. Try new things andexperiment with different formats to see what works best for your audience. You may besurprised by the results.In addition to trying new things, it's also important to be responsive to your audience andmake sure that your content meets their needs. Be sure to regularly solicit feedback andmake changes as needed.By being creative and responsive, you can ensure that your content stands out from the restand provides value for your audience.It's also important to be timely and relevant.Keep your finger on the pulse of what'shappening in your industry and make sureyour content reflects the latest trends anddevelopments.By staying ahead of the curve, you'll ensurethat your content is always fresh andengaging.Page 11 | Stellar Media Marketing

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Focus on creating content that is true to you and your brand. If you're authentic, youraudience will be able to tell, and they'll appreciate it. Make sure that the content you're creating is high-quality and informative. It doesn'thave to be perfect, but it should be well-written, well-researched, and accurate.Don't forget to have fun with it! The more fun you're having, the more your audience willenjoy what you're putting out there.When it comes to content creation, it's important to keep in mind that your goal is to createsomething that your audience will enjoy. Whether you're writing a blog post, creating avideo, or just posting on social media, if you're having fun with it, your audience will too. Thetrick is to find a balance between maintaining your authenticity and delivering qualitycontent. There are a few ways to achieve this: 1.2.3.So go ahead and let your personality shine through - your readers will thank you for it.Creating share-worthy content isn't always easy, but it's important to take the time to figureout what will make your audience want to share your content. By following these tips, you'llbe on your way to creating content that is sure to get attention.10Have fun with it! If you enjoy creating thecontent, your readers will too.Page 12 | Stellar Media Marketing

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Learn about this monthly program that willteach how to create and batch quality contentthat aligns with your goals and speaks to yourideal clients.Lean MoreWant to create stellar content at scale?www.Stellar247content.comJoin Stellar Content!Go from stressing aboutwhat you will post onMonday, to enjoyingmimosas stress free onSunday!