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2024 Simplebooklet.com06/15/2024Bundling Simplebooklet to expand enterprise accountusage of Adobe Express.OneDigital Case StudySimplebookletAdd OnDesign Anything Publish Anywhere
What IsSimplebookletSIMPLEBOOKLET.COM01We’re a document presentation, digitaldistribution and tracking platform.
02WhereSimplebooklet Fits In ExpressDESIGN ANYTHINGPrint ProductsPresentationsWe support the presentation, distribution,and tracking of brochures, flyers, cards,reports, guides, resumes, sell sheets,presentations, pitch decks, ebooks, booklets,newsletters, product sheets, bifolds,invitations, calendars
2024 Simplebooklet.com06/15/2024OneDigital Case StudyDesign Anything Publish Anywhere
Who Is OneDigitalONEDIGITAL.COM03An enterprise client who provides healthinsurance, financial services, and HRconsulting to 75,000 businesses.
OneDigital/Canva/SimplebookletJourney04OneDigital’s goal was to unify thecreation and distribution of marketing,support, and communications collateralto their 75,000 employer customer base.Outgrown their previous solution usingflipsnack. Content was created acrossAdobe, Microsoft, and Google designand authoring tools.Wanted to design and distribute digitallyonline, avoiding attachments andorphaned files.First Decision - Bought into the Canva mission of designanything. Using Canva to create beautiful and impactfuldocuments, managed across team members who wouldno longer be dependent on professional designers tocreate the content.Second Decision - Determined that Canva fell short onpublish anywhere requirements to get the content into thehands of their customers digitally.
Publish FrictionCANVA.COM05Presentation webpage haslimited customization.A very fragmented linkimplementation.Difficult to “see what theaudience will see”.Limited tracking and reporting.https://www.canva.com/design/DAF9XBJQhAE/H3C5z5mwoAkDGedN3kjCIg/view?utm_content=DAF9XBJQhAE&utm_campaign=designshare&utm_medium=link&utm_source=editor
Publish FrictionADOBE EXPRESS05Presentation webpage is evenmore limited.An UI challenged link.Challenging to “see what myaudience will see”.No tracking, reporting andaccess controls.https://new.express.adobe.com/published/urn:aaid:sc:AP:b8db7189-c48c-4c2b-9734-cd3c81481fdb?promoid=Y69SGM5H&mv=otherhttps://new.express.adobe.com/id/urn:aaid:sc:AP:47ee3b73-f0b6-5540-b368-01c11c2cb3ca?invite=true&promoid=Z2G1FQKR&mv=other
App MarketDiscoveryReviewed:SimplebookletIssuuFlowpaperPubluuFlippingbook06Selected Simplebooklet Customizable PresentationIncluding branding, calls to action and attachments.Multiple Page TransitionsOnly platform to support the various tactile transitionexperiences of physical collateral digitally. Integrated WorkflowTighter integration to move between the twoplatforms.SSO/SCIM ManagementAbility to manage multi-tenant accounts using Azureand enable cross account collaboration with acomplimentary pricing/account structure. Our pricingmodel is also usage based vs seat licenced.Complimentary LicencingWe’re unlimited seats with a metered bookletapproach.Audience Access ControlsAbility to manage and gate what each reader can viewand engage with.
CONTRACT07OneDigital / SimplebookletAgreementInitial Contract5,000 hosted andtracked documents.120 employee accounts.1 year term.End of 12 Months70,000 hosted andtracked documents.500 employee accounts.3 year term.Year 2 Plan130,000 hosted andtracked documents.800 employee accounts.Onboarding 3 additionaldepartments.Enterprise grade reporting.010203
2024 Simplebooklet.com06/15/2024Adobe Express ImpactDesign Anything Publish Anywhere
WHAT’S ALL THIS MEAN?07What enterprise needs.A design toolusing templates createdby pros that are easilymodified/updated andkeep up with the pace ofdigital contentdistribution.A distribution toolEqually, they need thedistribution, audiencemanagement and tracking,simplicity of a platform likeSimplebooklet (otherwisethey go back into ITquagmires for publishing).FrictionlessAnd they need it all from asingle, seamless platformintegration.010203
Opportunity #1Win Enterprise10Full Workflow SolutionBy bundling with your enterpriseengagements, together we can show aseamless workflow for creating, publishing,managing, tracking, and updatingcommunications documents at scale.No ExistingDesign Tool HasSolved PublishAnywhereBy includingSimplebooklet,you completethe workflowcycle in demandfrom Enterpriseclients.Adobe DifferentiationCreate a wedge opportunity withcustomers who are invested in theAdobe ecosystem but getting bottom updemand from Canva installs.Expand Seat Count and Per SeatUtilization. We can shore up existing enterprise clientsthat are getting pressure from someemployees to move to Canva.
Opportunity #2Design ToolSwitching12%The number ofdocumentshosted onSimplebookletthat were createdin Canva byOneDigital. 70,000 hosteddocuments.8,000 have aCanva Design ID.08 Using an import api with file import,OneDigital can take a documentcreated in PPT and then switchworkflows to import and update it inExpress.
2024 Simplebooklet.com06/15/2024General UX/UI ExperienceAddendumDesign Anything Publish Anywhere
DELIVERING ON THE ADD ON MARKET PROMISE02Integration Points ADD ON ApiExport designs to theSimplebooklet platform.Import sharing assets (qrcode, link) to be used inpage layouts.Redirect advanced editingback into Express fromSimplebooklet.oAuth to connect accounts. Import Api (tool switching)Import designs directly fromExpress accounts on theSimplebooklet dashboard.Export Simplebooklets createdfrom different design tools(PPT, Canva, Doc) into theExpress design editor (PDFimport).OKTA ApiAccount management forcreate, destroy and updateaccounts in Simplebookletbased on Adobe accounts.Okta style integration point.010203
Why Express Users Use Simplebooklet01There is a lot of friction in Expresssharing tools, making it difficult todeliver on the mission publish anywhere.Each sharing option comes with it’s own unique, often cumbersome link.No Single URLOpaque, inconsistent presentation across the multiple digital channelsmeans no harmony in distribution..Multiple OutputsAs an express user, I share from the EDIT page, so I can never feelconfident in what I think my audience will see in different channels.Audience PerspectiveNot designed for robust, multi-tier communication across digitalchannels. Access controls, activation reporting, and the presentationof the designs are generic and rudimentary.Simplistic SharingOur unitary link theory, that one link should be persistent, consistent, brandable and handle all distributionsituations. No matter what a user does with their content, they are confident that this one link will alwayslead their audience to a familiar presentation of their design.One LinkAn express document is presented on a customizable, professional and brandable presentation landingpage. Page design is only as strong as the environment it’s presented within.Sharing First FocusWith notifications and advanced reporting, the Express user always has the pulse of the audience. Withbuilt in Calls To Action and lead magnet features, the document drives inbound audience activation.The Feedback To Be SuccessfulControl who, when and where people can view and participate in your Express document.Access ManagementRemoving Friction - Simplebooklet puts it’s powerfulpublish anywhere featureset into the hands of Expressusers through the Add On integration. 18,000 permonthThe number ofCanva usersthat sign up toSimplebookleteach monththrough theextensionsmarketplace.Canva usershave to dig todiscover ourExtension.
UX/UI - Express in Simplebooklet02