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Social ValueReport2023 - 2024Insight@ActiveLancashire.org.uk

ContentsBackground of Active LancashireReport Purpose2022 – 2023 Social Value FindingsProcess for 2023 – 2024 ResearchOverall FindingsCase StudiesPersonalised CareClub and Sport Welfare Officer SupportChildren and Young People Work – Active MadrassahRossendale WorksPendle YES HubChallenge through Sport InitiativeLearning 34558911131518222528

Engage PartnersEmpowerCommunitiesEnableIndividualsWith a strategic lead role for sport and physical activity in Lancashire, Active Lancashire is oneof 43 Active Partnerships across England. As a charity we aim to support a range of sectors andgroups of people across the places that need our support the most. The foundation of our workis based on 3 core objectives:About UsThe organisation aims to support those in places that have the greatest needs including highdeprivation, low levels of physical activity, high levels of obesity and high levels ofunemployment and economic inactivity. Through our research, five priority places have beenidentified as needing the greatest level of support. These are:BlackpoolPendlePrestonRossendaleWest Lancashire

Children and Young PeopleUnemployed andEconomically InactiveIndividualsIndividuals in Recoveryfrom Abuse, Drugs orAlcoholLocal AuthoritiesFuture Leaders andSupporting CurrentLeadersClubs and CommunityGroupsHealth and WellbeingOrganisationsWhilst this clearly doesn’t cover the entire county, our work supports all places whether it issmall local communities through to the whole county. Some examples of our work and thosewe support include:Over the last 12 months, Active Lancashire has been undergoing changes to reflect the evolvingfunding landscape across both Lancashire and the country. Combine this with a newgovernment in power, the need to demonstrate our social value is greater than ever. Thechanges that have taken place however has meant some of Active Lancashire longest runningprojects have either concluded or evolved into new initiatives. This can have a potentialnegative impact on our overall social value as these changes take time and resources which areunfortunately temporarily pulled away from those who may need our support the most. Report PurposeAs part of understanding the impact being made in communities across Lancashire, data iscollated to measure Social Value. Put simply, Social Value is a measure of the positive impacthad on individuals within a place through financial proxy values and evidencing the socialimpact through stories. A variety of models exist, each with their own merits with thechallenge then being the need to identify which is the most appropriate for the work beingcarried out. Active Lancashire’s model has been developed by Social Value Business due to thevast breadth of the work carried out on a day-to-day basis. The model allows for each area ofour work to contribute their impact to create a collective social value across the previousfinancial year at scale covering Lancashire. This report will set out the social value generate by Active Lancashire throughout the 2023-2024 financial year. The report will also highlight some examples of work that has been carriedout by members of the team to help bring to life some of the work. Finally, this report isintended to complement any other report produced by Active Lancashire to evidence ourimpact.

2022 – 2023 was the first year Active Lancashire undertook a social value review with a modeldeveloped by Social Value Business. The model considers as many outputs generated by thevast range of projects and initiatives managed by Active Lancashire. The total Social Valuecreated for the first year was £27,745,654.74 with a net value created of £19,863,753.94. Takingthese into account, a Social Value Ratio for every £1 spent generated a return of £2.52 tosociety highlighting the positive impact Active Lancashire has in communities. Breaking this down, some key highlights of local benefits included:Improvements in mental wellbeing Full-time employment opportunities for disadvantaged individuals and non-disadvantaged individualsIncreased knowledge of heathy lifestylesImprovements in physical wellbeingUndertaking the process led to a recognition of some of the challenges trying to collate qualitydata, recognising value for money and the time required to undertake the reporting process. 2022 - 23 SocialValue FindingsProviding RegularSupport andGuidance WhereRequiredUsing the SameMetrics as thePrevious YearWhere PossibleGiving More Noticeand Time for Datato be Identified andCollatedBased on the feedback from the previous financial year, the research and insight team madetweaks to the data collection process to try and improve the experience across ActiveLancashire. Examples of this include:Process for 2023-24 Research

AprilAnnounce the research iscommencing to givecolleagues noticeMay - AugustData collected in collaboration withcolleagues across Active LancashireAugust - SeptemberData processed, reviewed, storiescurated, and report writtenOctoberIn addition to the above, the research team recognised the need to include some examples ofthe work carried out by Active Lancashire. To achieve this, the team engaged with colleaguesto identify and collate information to help tell their stories. This could be in the form of specificcase studies, an overview of the work area, or the experiences of those managing the area ofwork. Social Value Report2023-24 Timeline2023 – 2024 Active LancashireSocial Value Report PublishedActive Lancashire’s breadth of work was divided into the following categories:HealthEmployability & HubsCharity Shops and introduction of sustainabilityChallenge through Sport Initiative/ CommunitiesVolunteersSport/ Children & Young PeopleProfessional DevelopmentResearch & InsightStaff & TrainingFinanceEach of these categories had sub projects/ initiatives that are taking place or have taken placewithin the 2023-2024 financial year. This report acknowledges and thanks the support of allcolleagues who assisted in collating impact data that allowed the Social Value to be generated.

46,000Positive outcomesacross all work areasWith the experience and learnings from the first year, ActiveLancashire were able to be more thorough with our analysis anddata collection process. As a result, we were able to identify:Following feedback from last year, the key highlights have beenmore specifically identified to showcase some of the highest valuesocial value generators for Active Lancashire:£28,936,843£21,378,739.20And a net Social Value figure ofThis led to a totalSocial Value figure ofTaking costs into account, ActiveLancashire Social Value Ratio was invested in our Lancashire communities£2.83 £1for everyThis is anincrease fromlast year of 31pfor every £1invested. Raising Awarenessof healthy behavioursand lifestyle choicesImproving engagementbetween ActiveLancashire and localcommunitiessupporting peopleinto physical and non-physical activitiessupport forworkersand volunteers acrossLancashirephysical & mentalwellbeingsupport for individualsand communitiesEmploymentsupport andopportunities

Active Lancashire’s team work across a range of initiatives within local communities, schools,employment support, and health and leisure. One of the challenges when trying to determinethe social value impact of our work is trying to quantify the ‘intangible’. This could include the new relationships developed, the impact of those relationships and theripple effect of small changes made within communities because of our actions. The researchteam at Active Lancashire has to accept the position that not everything is quantifiable, and itis hoped these case studies bring to life some of the work Active Lancashire do from the lens ofSocial Value. Case Studies

The programme has three main strands:Making Every Contact Count(MECC) one day Train theTrainer programmePatient Activation Measurecourse (PAM)Two day core skills HealthCoaching Training coursePersonalised CareActive Lancashire wascommissioned by the Lancashireand South Cumbria IntegratedCare Board in April 2023 to deliverPersonalised Care trainingprogrammes. These include Making EveryContact Count (MECC), PatientActivation Measure (PAM), andHealth Coaching Training. MECCtraining started in April, PAM inJuly, and Health Coaching inSeptember 2023.The aim is to enhance theknowledge and skills ofpractitioners, volunteers, and thewider population, encouraginghealthier lifestyle choices,behaviour change, andconnections to local services. Theprogramme also aims to growlocal leaders in MECC, PAM, andHealth Coaching and developpartnerships across Lancashire.

This resulted in aSocial Value ratio of£6.53 £1for every spentSome examples ofsocial value benefitsidentified included:Across the Personalised Care programme, the net social valuegenerated throughout the 2023-2024 financial year was £659,896.33 One success story from the MECCprogramme involves QueenSquare Medical Practice. Thepractice now offers mental healthsupport, encourages cycling towork, and allows patients todiscuss general wellbeing withPatient Care Advisors rather thanGPs when appropriate.They also display health andwellbeing information in waitingrooms, helping patients takecontrol of their health. Thisinitiative is improving healthcaredelivery in Lancashire.Increased knowledge of healthy lifestyles and perception of control overlong term health conditions/ illness.TrainingOpportunitiesImproved access to skill developmentDevelopment of new peer support networks

Their role focuses on four key areas:Club and Sport WelfareOfficer Support Nathan and Gwen, Active Lancashire’s Sport Welfare Officers, are part of anational network supporting community groups, sports clubs, NationalGoverning Bodies (NGB’s), and local organisations needing welfaresupport in sport and physical activity. Their work began in early 2024,building on Active Lancashire’s existing club and welfare support.Establishing local networksfor club welfare officers toshare experiences.connectOffering learning anddevelopment opportunities topromote good practices andinclusive cultures.EnableEngaging participants, parents,and carers at events to discusswelfare and understand localexperiences.raising awarenessProviding 1-2-1 assistancebased on local needs andrequests from NGB’s.Support

With only three months of dataavailable, the Sport Welfare Officershave generated This shows the benefits are already being felt across Lancashire andbeyond. The Sport Welfare Officers have since undertaken a range ofactivity that will be captured in the next annual social value report.worth of Social Value.For the 2023-2024 year, we have identified 2 main social valuegenerators:Development of new peer support networksSupport and mentoring servicesandOne of the challenges withcapturing and evidencing thesocial value impact beinggenerated by their work is downto the type of work they carry out.A large part of their role is abouthaving conversations, connectinglikeminded individuals/ groups,and listening. One of the challenges withcapturing and evidencing thesocial value impact beinggenerated by their work is downto the type of work they carry out.A large part of their role is abouthaving conversations, connectinglikeminded individuals/ groups,and listening. £4,208.66

Children and Young PeopleWork – Active MadrassahActive Lancashire’s Children andYoung People (CYP) team workacross a range of initiatives withinlocal communities, schools, andleisure. Examples of the work theteam do include:Active MadrassahReady Set Move: MiddleLeaders ProgrammeSchool GamesOpening School FacilitiesEmpire Fighting ChanceActive Madrassah is apartnership between ActiveLancashire and Together anActive Future, focusing onbuilding relationships withfaith-based communities. Itaims to brings togetherMadrassahs, faith-basedschools, and otherstakeholders to promotephysical activity andwellbeing among childrenwhilst also supporting thosewho lead those communities. Some of these projects are incollaboration with Together anActive Future (TaAF) who are aSport England Place Partnercovering the Pennine region ofLancashire. This report willhighlight one of thesecollaborations – ActiveMadrassah.

Unfortunately, it is not possible to outline the net social value or the SocialValue Ratio due to specific budget and costs data being unavailable. As a result of collaborating with communities across PennineLancashire and Preston, the project has generated over over the 2023-24 year.£1 Million in social valueThe initiative supportsinstitutions in making governancechanges to effectively engagewith the opportunity. ActiveLancashire and TaAF focus onpromoting children’s healthwithin Madrassahs by integratingIslamic teachings and Sunnahsports like archery, swimming,and wrestling, addressing lowphysical activity levels in Islamiccommuunities.Partnering with regional andnational organisations, theinitiative boosts knowledge ofhealthy lifestyles, trains teachers,builds career aspirations, createspeer networks, and enhancesaccess to community activities foryoung people.With an average ofper positive outcome achieved (5,490). £185.93 social value

Rossendale WorksLaunched in 2018, RossendaleWorks is a pioneering projectaimed at helping local residents inRossendale who face challengesin finding employment or re-entering the workforce. Thisinitiative is a collaborationbetween Rossendale BoroughCouncil, Active Lancashire, andthe Department for Work andPensions (DWP), funded by the UKShared Prosperity Fund. Itsprimary goal is to improveparticipants' confidence,employability, and overall well-being, ultimately leading to meaningful employment.Participants can self-refer or bereferred by the DWP, engaging inphysical activities such as yoga,football, and allotment sessionsto improve physical, mental, andsocial well-being. Alongside this,tailored work plans, access totraining, and job applicationsupport help overcome personalbarriers to employment.Rossendale Works partners withlocal employers to offer workplacements and trainingopportunities, allowing both

For the 169 participants that engaged with projectsdelivered by Rossendale Works in the 23-24 financialyear, these key outcomes were reported: The total Social Value figure created by Rossendale Works was£507,475 participants and employers totrial potential job matches,increasing the chances of long-term employment.The project’s success is reflectedin its award nominations andconsistent achievement of funding targets, demonstrating asignificant positive impact onindividuals and the broadercommunity. The project aims toboost participants' confidenceand employability through self-referrals and DWP referrals. Volunteeringskillsat local communityprojectsof participantswere developedEmploymentQualificationsgained in a rangeof subjectsopportunitiesaccessed byparticipantsIsolationwas reducedamongst participantswellbeingincreased for ourparticipants

Aiden’sstory“I’m really grateful for thehelp and support I got fromRossendale Works in helpingme secure full-timeemployment with the Council.I’d encourage anyone whomay be struggling to findwork to get in touch withthem, they have so much tooffer, and everyone is reallyfriendly and approachable”Aiden approached Rossendale BoroughCouncil looking for work placementopportunities following his college studies.Recognising they had potential but lackedexperience in a working environment, thecouncil referred him to Rossendale Works foradditional support. They provided guidanceand assistance through pre-employmenttraining courses, improved Aiden’s CV andgave him the opportunity to participate inphysical activities like boxing which boostedhis general wellbeing. Aiden’s willingness andengagement throughout the process lead tothem being offered a full-time role at thecouncil, demonstrating how the collaborationbetween Rossendale Works and the councilhas led to a successful match betweenemployer needs and an individual looking foremployment.-Aiden Lees, RossendaleWorks Participant

Pendle YES HubPendle Yes Hub (PYH), based inNelson, is an employability andwellbeing service for youngpeople aged 16-24, funded by theNelson Town Deal. The hub helpsyoung people overcome barriersto employment by addressing notonly skills development but alsounderlying social and healthfactors that may prevent themfrom securing and retaining jobs.PYH offers a variety of freeactivities designed to improveboth physical and mentalwellbeing, including boxing, guitar lessons, table tennis, andmental health support sessions.These activities allow staff toengage with young people in acomfortable setting and betterunderstand the support theyneed. The hub collaborates withover 30 partner organizations,ensuring access to a wide range ofspecialized services, fromemployment skills training tohousing support for those at riskof homelessness.

The Department for Work andPensions (DWP) is also based atthe hub, providing a direct referralroute to additional services.Despite challenges inengagement, PYH has achieved ahigh level of participation, withover 100 young people attendingsessions each week. Offeringservices for free eliminatesfinancial barriers, allowingbroader access.PYH has also successfullyconnected with minority groupsthrough strong community ties,reaching individuals oftenoverlooked by other services. Thehub serves as a supportive spacefor young people to develop thepersonal and professional skillsthey need to enter the workforceand contribute to Nelson's localeconomy.The net Social Valuecreated by Pendle YESHub wasThis resulted in aSocial Value ratio of£584,764The total Social Value created by Pendle Yes Hub in 2023-24 was£720,010.03 participants engagedwith Pendle YES Hub£4.32 £1for every spent405This meant that the averageSocial Value per participant was £1443.86

Liam’sstoryDespite attending an initial employmentsupport workshop at PYH after a referral by hisDWP Job Coach, it took over a month ofrepeated contact with Liam before he could beencouraged to start attending activity sessionsoffered by the hub. Liam explained that hisanxiety had prevented him from attending andhe had some additional learning needs, so staffhad to provide regular reassurance andsupport to keep him engaged. However, afterattending outdoor activities offered throughthe Duke of Edinburgh Award scheme, mentalhealth sessions by Lancashire Mind andreceiving mentoring support by PYH staff, Liambegan to recognise improvements in his socialand mental health. He also received help withCV writing and interview skills which boostedhis confidence and ultimately led to Liamgaining employment locally in the hospitalitysector. As such, both Liam and this localbusiness have benefitted from the social andprofessional opportunities afforded by thehub. ‘Since I joined Pendle YesHub I have noticed mysocial skills, mentalhealth and confidencehas improved. Through support Ireceived I managed toget a job at a local hoteland restaurant’. -Liam Cunningham,Pendle YES HubParticipant

Volunteeringat local communityprojectsskillsof participantswere developedsupportingparticipants’ mentalwellbeing andconfidenceengagingparticipants of allages in physicalactivityImprovinggeneral physicalwellbeingChallenge through SportInitiative The Challenge through SportInitiative (CSI) is a bespokebehaviour change programdesigned to leverage physicalactivity as a means to supportindividuals in recovery fromsubstance misuse, mental health issues, and/or involvement in thecriminal justice system. CSI canoffer a range of benefits to thosewho engage with the programmewhich can be captured throughmeasuring social value. Some ofthe outcomes recorded included:Considering all it’s known and quantifiable activities, CSIgenerated a total Social Value of Unfortunately, it has not been possible to outline the net socialvalue or the Social Value Ratio due to specific budget and costsdata being unavailable.£4,305,057.98

Numerous participants have reported significant improvements in their recovery journeysthrough CSI. These success stories highlight the transformative power of sport in helpingindividuals overcome addiction and rebuild their lives. By learning from these experiences, CSIcan refine its approach and influence system changes for better outcomes.AW’sstoryAW came into contact with the CSI livedexperience team when they were setting upoutreach activities in Blackburn with Darwen inhouses of multiple occupancy (HMOs), of whichhe is a resident. The CSI activities are designedto create a community within the HMO,developing social connections throughactivities like archery, card games, anddominoes, which fosters a supportiveenvironment that encourages growth anddevelopment for residents.Initially AW presented as a withdrawnindividual but over time began to open up,participating more fully in the activities andsharing with the CSI mentor some details oftheir criminal convictions. Their involvement insetting up and packing away equipment, aswell as their efforts to encourage otherresidents to participate, demonstrated agrowing sense of responsibility andcommunity engagement, through a traumainformed approach.AW has consistently attended over 50 socialactivity sessions, which have played a crucialrole in building their resilience and improvingtheir mental well-being. In particular, thesupportive environment provided by the CSIprogramme has given AW an opportunity toform social connections and has been an outletto open up about their past, which they havebeen reluctant to do before for fear of beingtargeted.A healthy rapport between AW and CSImentors led to the opportunity for them toshare some of their experiences with a forensicpsychology student interested in therehabilitation of individuals with similaroffending backgrounds.

While their external activities have beenlimited due to ongoing restrictions, thisinteraction reflects AW’s willingness tocontribute to the understanding andrehabilitation of others. On a personal level,their continued participation with in-housesessions has provided essential socialinteraction and prevented isolation. Withoutthese activities, AW would likely spend most oftheir time in their room, with limited socialcontact beyond weekly visits to their mother.The impact of the programme on AW is evidentin several key areas: Increased socialengagement - Active participation in groupactivities, Improved mental well-being -Increased interaction with peers has reducedisolation and enhanced resilience, Buildingtrust - Development of a positive relationshipwith support staff, Personal growth -Willingness to share experiences andcontribute to research.AW’s journey highlights the positive impact ofin-house social activities in creating asupportive environment for individuals facingcomplex challenges. By providingopportunities for connection and personalgrowth, these programmes can contributesignificantly to the rehabilitation andreintegration of individuals like AW.Sustainability EffortsTo ensure long-term sustainability, CSI haslaunched two charity shops: ActiveSeconds and Active Cycles. Located in theheart of the community, these shops createjobs, volunteer opportunities, and promotesocial integration. By recycling bikesand reselling them affordably, CSIpromotes physical activity andenvironmental sustainability. Both shopsfocus on environmental, social, andgovernance (ESG) principles, contributingto community well-being.

AdditionalMetricssuch as studentplacements or workexperience should beincluded in the 2024-2025 analysis Volunteer data for those supportingActive Lancashire needsfurther work to betracked and understoodaccurately.Outcomesrecordedshould be consistentyearly with establishedprocesses, unlesssignificant projectchanges affect rigor.The research & insight team has also identified additionalways to improve and support Active Lancashire’s socialimpact, which includes:With the 2023-2024 Active Lancashire Social Value research complete, theresearch & insight team reviewed our practices and identified some areas thatcould further improve our work next year. These include:LearningEncouragingVolunteeringamongst Active Lancashire employees.PurchasingwithinLancashirewhere possible toincrease our localeconomic impact.EnvironmentalSustainability reporting should beincreased as this sectionis likely to beunderreported.

CONTACT USInsight@activelancashire.org.uk | 07465 759 911ActiveLancashire.org.uk