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CROSS MEDIA PRIMER
CROSS-MEDIA PRIMER A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER A Guide to 1   1 Cross-Media Marketing  www. ...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  CHAPTER1 1 CHAPTER  A Guide to 1...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER  CHAPTER 1  powered by  A Guide to 1   1 Cro...
Call Us  Tel  212-479-5166  www.xmpie.com  CHAPTER 1  ith the world moving so quickly, it   s hard to keep up - especially...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Breaking Through the Clutter CHAPTER 1  oday, people are bombarded by communications. Thousands of messages are delivered ...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
What is 1 1 Cross-Media Marketing  CHAPTER 1  C onnect t o your cust omers.  ross-media marketing is when targeted, releva...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Call Us  Tel  212-479-5166  www.xmpie.com  Tracking and Analytics  Individualized Dialogue  Disruptive Creative  Great Dat...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
The Right Strategy and Logic CHAPTER 2  efore you begin, build a strategy based on your business objectives and the demogr...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
A Response-Generating Offer CHAPTER 2  or best results, add an offer to your campaign that will motivate your target audie...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
A Strong Call-To-Action CHAPTER 2  P hone C al l  Business Reply  Web V isit Buy  Attend Event  ith a strong call-to-actio...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
CHAPTER 2    Let s strategize t oget her   racking and measurement gives us tools to figure out just the right combination...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER  CHAPTER 3  powered by  A Guide to 1   1 Cro...
Call Us  Tel  212-479-5166  www.xmpie.com  CHAPTER 3  here are several ingredients you can add to enhance a cross-media ca...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Email Marketing Favorite Color  Hobby  Gender  Age  1  Marc  Blue  Bowling  Male  55  2  Jack  Green  Skateboarding  Male ...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
CHAPTER 3    W hat s your fav orite color   Blue Green Yellow  PURL is connected to the original database and leads to a d...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
CHAPTER 3  General URLs, or G URLs  Br oadcast Media  http   tv.page.com  TV  Welcome Viewer  Ad que omnimus atis et opta ...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Dynamic Charts And Graphs CHAPTER 3  ynamic charts and graphs, generated using recipient data, can easily be incorporated ...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
CHAPTER 3     Wow  This is a new dimension in 1 1 mar keting.     Cross-Media Campaign Ingredients  29
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Mobile Marketing Favorite Color  Hobby  Gender  Age  1  Marc  Blue  Bowling  Male  55  2  Jack  Green  Skateboarding  Male...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Name  Favorite Color  Hobby  Gender  Age  1  Marc  Blue  Bowling  Male  55  2  Jack  Green  Skateboarding  Male  40  3  Ji...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Call Us  Tel  212-479-5166  www.xmpie.com  CHAPTER 4  epending on your business goals, the next few pages describe differe...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Drip Marketing Campaign CHAPTER 4  Timeline Example  Triggered Example  drip marketing campaign delivers multiple print, e...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Traffic Generation Campaign CHAPTER 4  raffic generation is a multi-touch, multi-channel campaign with a long-term commitm...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Call Us  Tel  212-479-5166  www.xmpie.com  CHAPTER 5  ersonalized cross-media marketing has been around for the past decad...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
CHAPTER 5  Secret Sauce  ur secret sauce is built on XMPie s Automatic Dynamic Object Replacement  ADOR    technology. Thr...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
XMPie Makes it Work CHAPTER 5    We measure ever yt hing.   ADVANTAGE  Because any XMPie ADOR variable can be tracked, XMP...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Call Us  Tel  212-479-5166  www.xmpie.com  CHAPTER 6  s all this effective at getting results  You bet it is, and we can p...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
CHAPTER 6  Personalized Web Landing Page  PURL   General Web Landing Page  GURL   Personalized Printed Pieces  49
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
CHAPTER 6  Personalized Printed Pieces  Personalized Web Landing Page  PURL   51
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Call Us  Tel  212-479-5166  www.xmpie.com  GLOSSARY  he practice of cross-media marketing is full of terms and buzzwords. ...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Business Rules GLOSSARY     If This, Then That    Logic  nce you understand the data that you have, you can tailor your ca...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Personalization GLOSSARY  ased on the business rules, you can personalize a cross-media campaign by the media, the message...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
Voice of Customer GLOSSARY  ow do you know that Jack   s favorite color is blue  Sometimes you have to ask. The answer you...
CROSS-MEDIA PRIMER  A Guide to 1   1 Cross-Media Marketing CROSS-MEDIA PRIMER powered by  A Guide to 1   1 Cross-Media Mar...
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For more information about 1 1 cross-media marketing, please visit  www.xmpie.com primer 1to1xm.html  www.         .com.au...