Return to flip book view

the lawssurroundingsamplingsand tastingeventsyou've gotquestions? we've gotanswers!

SAMPLINGAn act by a licensee or permittee where asmall amount of an alcoholic beverage isoffered to a consumer for the purpose ofinducing or promoting a sale.We book a ton of those 2-hour In StoreDemos, right?!TASTING EVENTA scheduled event hosted by a licensee orpermittee, which is not open to the publicand for which invitations are provided toguests 24 hours in advance.Think Wine Dinner's Folks! LET'S DEFINESTUFFwe ask ourselves what the difference is everyday!SO, WHAT ARE THE RULES?For both Tasting Events and Samplings, your accountswill want to make sure they are following these 4simple rules:1) Tasting events are not to be open to the generalpublic but are to be limited to invitations given 24 hoursin advance. (An example would be a wine dinnerthing...)(2) Tasting events and samplings are not to be offeredto or allowed to be consumed by any person under thelegal age to consume alcoholic beverages or by anyintoxicated persons. (Sheesh I would hope so!)(3) Tasting events and samplings are not to be offeredwhen the sale of alcoholic beverages is otherwiseprohibited. (4) All tasting events and samplings must be from theinventory of the licensee. (Bold is used to highlight thetext and capture the readers' attention.) check out the abc handbook here

a few more detailsa few more detailshere are a few FAQ'sseems simple enough, but...no. a sampling event event shallconsist of only one category (maltalcoholic beverages, wine, ordistilled spirits) of samples at a timeand there must be a two-hourinterval between tasting events onany licensed premises.can i do back to backsamplings?this one gets tricky folks. unless thesupplier has worked with theirpreferred agency to secure aSpecial Marketing Agent PermitAND has secured a MarketingAgent Identity Card for a specifiedemployee, all sampling will be DRY.Dry sampling should be conductedwith the account where anemployee must pour the sampleinto cups rather than the employedagency.can you pour at myevent?Alcoholic Beverage Control HandbookREFERENCEi. No more than four three-ouncesamples of a particular maltalcoholic beverage; or ii. No more than four one-and one-half ounce samples of wine; or iii. No more than three one-halfounce samples of distilled spirits.in one calendar day,how many servings ofalcoholic beverages isone person limited to?