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Rappel for the Cure is an one ofa kind event promising to give you an experience for all ages to rappel down the side f the state house This is a pledged based fundraising event with each spot requiring a minimum commitment of 1 000 Donations will go to supporting aid to save lives and end breast cancer forever by empowering others ensuring quality care for all and energizing science to find the cures This was a group effort from myself and team members Ashleigh Battle and Mckenzie Abraham

Rappel for the Cure is an one ofa kind event promising to give you an experience for all ages to rappel down the side f the state house This is a pledged based fundraising event with each spot requiring a minimum commitment of 1 000 Donations will go to supporting aid to save lives and end breast cancer forever by empowering others ensuring quality care for all and energizing science to find the cures This was a group effort from myself and team members Ashleigh Battle and Mckenzie Abraham

Ins pira tion While my group and I research breast cancer events and organizations It was undeniable that we would need to include the color pink and the iconic pink ribbon that is so strongly associated with breast cancer awareness planning ahead Wireframes and scetches were used to plan logistics within our group before designing started

Ins pira tion While my group and I research breast cancer events and organizations It was undeniable that we would need to include the color pink and the iconic pink ribbon that is so strongly associated with breast cancer awareness planning ahead Wireframes and scetches were used to plan logistics within our group before designing started

Breast whether II like Breast cancer cancer whether like itit or or not not is is part part of ofmy my family s story That s why I am so passionate about raising family s story That s why I am so passionate about raising awareness because becauseI Ihave haveseen seenfirsthand firsthandhow howititcan can awareness impact others impact others UX Personas Little Tech Knowledgeable 1 5 10 Stays at Home Frequently Out 1 5 10 Not Concerned Concerned with Awareness 1 Kevin Kevin DeAndres DeAndres Gender Male Gender Male Age 64 Age 64 Occupation Bank Occupation Bank Manager Manager Education BA of Education BA University University of Connecticut Connecticut Residence Manchester Residence Manchester Connecticut Connecticut Race Black Race Black Status Married Status Married Religion Roman Catholic Religion Roman Catholic Expert Tech Knowledgeable 5 10 Bio The husband of a breast cancer survivor Kevin enjoys spending time at home playing with his German Shepard and watching the sports channel When his wife was diagnosed with breast cancer Kevin became the sole provider for his wife and 2 kids He is a resident of Manchester CT and is the Bank Manager at the Manchester Branch of TD Bank North He is rappelling for his wife and children that were so affected by his wife s battle with breast cancer Kevin is an android user and rarely uses a computer outside of the systems at work He would rather spend time doing physical activity then using technology He is rappelling because he knows how much awareness and funding can help cancer survivors Technology 27 Internet 35 Software 13 27 Mobile apps Speed Efficiency

Breast whether II like Breast cancer cancer whether like itit or or not not is is part part of ofmy my family s story That s why I am so passionate about raising family s story That s why I am so passionate about raising awareness because becauseI Ihave haveseen seenfirsthand firsthandhow howititcan can awareness impact others impact others UX Personas Little Tech Knowledgeable 1 5 10 Stays at Home Frequently Out 1 5 10 Not Concerned Concerned with Awareness 1 Kevin Kevin DeAndres DeAndres Gender Male Gender Male Age 64 Age 64 Occupation Bank Occupation Bank Manager Manager Education BA of Education BA University University of Connecticut Connecticut Residence Manchester Residence Manchester Connecticut Connecticut Race Black Race Black Status Married Status Married Religion Roman Catholic Religion Roman Catholic Expert Tech Knowledgeable 5 10 Bio The husband of a breast cancer survivor Kevin enjoys spending time at home playing with his German Shepard and watching the sports channel When his wife was diagnosed with breast cancer Kevin became the sole provider for his wife and 2 kids He is a resident of Manchester CT and is the Bank Manager at the Manchester Branch of TD Bank North He is rappelling for his wife and children that were so affected by his wife s battle with breast cancer Kevin is an android user and rarely uses a computer outside of the systems at work He would rather spend time doing physical activity then using technology He is rappelling because he knows how much awareness and funding can help cancer survivors Technology 27 Internet 35 Software 13 27 Mobile apps Speed Efficiency

Breast cancer whether I like it or not is part of my Whether you re a mother or a husband a son family s story That s why I or amfather so passionate aboutorraising or a niece or a nephew or uncle breast cancer doesn t awareness because I have seen firsthand how it can discriminate impact others With over 3 million women battling breast cancer today everywhere you turn there is a mother daughter sister or friend who has been affected by breast cancer Little Tech Knowledgeable Occupation Full time Student Education Providence College Residence Providence Rhode Island Race Caucasion Status Single Religion Jewish Stays at Home 10 1 5 10 5 Concerned 10 with Awareness 1 Age 20 Frequently Out 5 Not Concerned Gender Female Little Tech Knowledgeable 1 Stays at Home Laura Oaks Expert Tech Knowledgeable Bio Laura is a full time student at Providence college in Rhode Island She is studying nursing and hopes to work in the oncology ward at a large hospital Recently Laura lost her mother to breast cancer and wants to spread awareness about the disease to hopefully ensure that no others have to go through the loss she has had to Laura is very skilled in technology and owns an IPhone 6 an IPad and a Mac air In her spare time Laura likes to go home and spend time with her 3 older brothers Laura is hoping to move home permanently after graduation to help her father She is also an avid gym goer and spends much of her time maintaining a healthy life style She rappels for her mother Technology 78 53 Internet Software 64 Mobile apps 80 1 5 10 1 5 10 1 5 10 with Awareness Not Concerned Kevin KathyDeAndres Pimental Gender Female Male Gender Age 64 Age 47 Occupation Manager Occupation Bank Unemployed Education BA University of Education Gateway Community Connecticut College Residence Springfield Residence Manchester Massachusetts Connecticut Race Hispanic Race Black Status Divorced Status Methodist Married Religion Religion Roman Catholic Speed Efficiency The Big 5 Personality Test Expert Tech Knowledgeable Frequently Out Concerned Bio Kathy is a mother of 2 divorcee who has been in remission for 2 years She prides herself on being a survivor She and her husband divorced a few months ago and she is working to find a job She studied finance at Gateway Community College but enjoys the arts much more She enjoys painting hiking and swimming and loves to walk her 2 corgis She is an avid supporter of breast cancer awareness and has been involved in many fundraising events She rappels for herself and the friends she has gained through her experiences in the cancer world Technology 62 13 11 Internet Software 27 25 18 Mobile apps Speed Efficiency

Breast cancer whether I like it or not is part of my Whether you re a mother or a husband a son family s story That s why I or amfather so passionate aboutorraising or a niece or a nephew or uncle breast cancer doesn t awareness because I have seen firsthand how it can discriminate impact others With over 3 million women battling breast cancer today everywhere you turn there is a mother daughter sister or friend who has been affected by breast cancer Little Tech Knowledgeable Occupation Full time Student Education Providence College Residence Providence Rhode Island Race Caucasion Status Single Religion Jewish Stays at Home 10 1 5 10 5 Concerned 10 with Awareness 1 Age 20 Frequently Out 5 Not Concerned Gender Female Little Tech Knowledgeable 1 Stays at Home Laura Oaks Expert Tech Knowledgeable Bio Laura is a full time student at Providence college in Rhode Island She is studying nursing and hopes to work in the oncology ward at a large hospital Recently Laura lost her mother to breast cancer and wants to spread awareness about the disease to hopefully ensure that no others have to go through the loss she has had to Laura is very skilled in technology and owns an IPhone 6 an IPad and a Mac air In her spare time Laura likes to go home and spend time with her 3 older brothers Laura is hoping to move home permanently after graduation to help her father She is also an avid gym goer and spends much of her time maintaining a healthy life style She rappels for her mother Technology 78 53 Internet Software 64 Mobile apps 80 1 5 10 1 5 10 1 5 10 with Awareness Not Concerned Kevin KathyDeAndres Pimental Gender Female Male Gender Age 64 Age 47 Occupation Manager Occupation Bank Unemployed Education BA University of Education Gateway Community Connecticut College Residence Springfield Residence Manchester Massachusetts Connecticut Race Hispanic Race Black Status Divorced Status Methodist Married Religion Religion Roman Catholic Speed Efficiency The Big 5 Personality Test Expert Tech Knowledgeable Frequently Out Concerned Bio Kathy is a mother of 2 divorcee who has been in remission for 2 years She prides herself on being a survivor She and her husband divorced a few months ago and she is working to find a job She studied finance at Gateway Community College but enjoys the arts much more She enjoys painting hiking and swimming and loves to walk her 2 corgis She is an avid supporter of breast cancer awareness and has been involved in many fundraising events She rappels for herself and the friends she has gained through her experiences in the cancer world Technology 62 13 11 Internet Software 27 25 18 Mobile apps Speed Efficiency

logo design When discussing how we wanted our event to be repersented we all wanted to find a way to incorporate the iconic pink ribbon without being too clich To do this we made the traditional ribbon more specific to our event by making it rope with a caribeaner We knew we had to have pink in our pallette so we expieremented with the two different tones but ultimately choose to go with the darker pink since we are promoting an upbeat empowering event

logo design When discussing how we wanted our event to be repersented we all wanted to find a way to incorporate the iconic pink ribbon without being too clich To do this we made the traditional ribbon more specific to our event by making it rope with a caribeaner We knew we had to have pink in our pallette so we expieremented with the two different tones but ultimately choose to go with the darker pink since we are promoting an upbeat empowering event

Initial comps During the begining phases of our website design we wanted to make sure we had the best design possible so we all created comps had them critiqued than collaborated with one an other to create our final website Critique Some critiques from this set of comps was the disconnect from desktop to mobile designs So we want to make sure we only change a few things between platform designs It was also brought to our attention that the image didn t give the audience a real sense for this hieght defying event so maybe using it for an interior page would be better than the homepage

Initial comps During the begining phases of our website design we wanted to make sure we had the best design possible so we all created comps had them critiqued than collaborated with one an other to create our final website Critique Some critiques from this set of comps was the disconnect from desktop to mobile designs So we want to make sure we only change a few things between platform designs It was also brought to our attention that the image didn t give the audience a real sense for this hieght defying event so maybe using it for an interior page would be better than the homepage

Critique These set of comps had the same critique as the last about the image ot fitting the event as well The way the logo was incorporated was enjoyed by the audiance but they wanted to see a version with the extended version of the logo as well Critique This image was the most enjoyed by the audience but the overall feel of these comps was very washed out and muted

Critique These set of comps had the same critique as the last about the image ot fitting the event as well The way the logo was incorporated was enjoyed by the audiance but they wanted to see a version with the extended version of the logo as well Critique This image was the most enjoyed by the audience but the overall feel of these comps was very washed out and muted

Trial Error Our quick fix to making the last set of comps less muted was to add a darker third color However this color was only suppossed to be a secondary color but once it was coded we realized it became prodominate and pushed our calls to action below the fold So we started to explore other solutions

Trial Error Our quick fix to making the last set of comps less muted was to add a darker third color However this color was only suppossed to be a secondary color but once it was coded we realized it became prodominate and pushed our calls to action below the fold So we started to explore other solutions

Imagery Eventually we realized it was the image that was making our designs so muted so we started searching for new images We wanted a way to use different images on our website email mailer and poster but still have a conclusive feel so they all seem like they re from the same event To do this we started collecting images as a group and editting them to have matching helmets with our logos

Imagery Eventually we realized it was the image that was making our designs so muted so we started searching for new images We wanted a way to use different images on our website email mailer and poster but still have a conclusive feel so they all seem like they re from the same event To do this we started collecting images as a group and editting them to have matching helmets with our logos

Poster comps Designing the poster was no easy task we have more rounds of edits on our our poster design than anything else The first round of comps for our poster had the same issue as our website with being too muted and a little disconnected from the website

Poster comps Designing the poster was no easy task we have more rounds of edits on our our poster design than anything else The first round of comps for our poster had the same issue as our website with being too muted and a little disconnected from the website

Poster comps round 2 For the second round of poster comps we tried playing with typography to help liven up the feel of the poster

Poster comps round 2 For the second round of poster comps we tried playing with typography to help liven up the feel of the poster

Final poster design The final poster design came fairly easily after we started working with more images In order to get the same effect of the buiding fading into the fog from the previous image we put a white gradient over this new image

Final poster design The final poster design came fairly easily after we started working with more images In order to get the same effect of the buiding fading into the fog from the previous image we put a white gradient over this new image

Mailer Comps Our mailer designs also took a lot of collaboration within our group because we wanted it to really grab someones attention fast but we needed to make sure all the information we needed was on there as well Critique As a group we decided the stripes were too off brand since they weren t used anywhere else we also all agreed these first comps weren t exactly exciting so we did an other round of comps

Mailer Comps Our mailer designs also took a lot of collaboration within our group because we wanted it to really grab someones attention fast but we needed to make sure all the information we needed was on there as well Critique As a group we decided the stripes were too off brand since they weren t used anywhere else we also all agreed these first comps weren t exactly exciting so we did an other round of comps

Critique These comps were made in hopes of being more connected to the website and poster but once the poster and website started using different imagery we started exploring different backgrounds for our mailers as well Critique Throughout our last round of comps we really liked having a full size image on the front and a minimal design on the back Through critique we choose to continue with the top right comp

Critique These comps were made in hopes of being more connected to the website and poster but once the poster and website started using different imagery we started exploring different backgrounds for our mailers as well Critique Throughout our last round of comps we really liked having a full size image on the front and a minimal design on the back Through critique we choose to continue with the top right comp

AUGUST 27 2016 STATE HOUSE BUILDING HARTFORD CT REGISTER TODAY Final mailer design For the final mailer design we decided to go with this image but had to change the color of the woman s top so it would clash with our colors Join the fight today Come join us at Rappel for the Cure an Over the Edge event PLACE STAMP HERE August 27th 2016 Hartford CT Come raise money for breast cancer and Rappel down the State House For more information please visit www rappelforthecure com

AUGUST 27 2016 STATE HOUSE BUILDING HARTFORD CT REGISTER TODAY Final mailer design For the final mailer design we decided to go with this image but had to change the color of the woman s top so it would clash with our colors Join the fight today Come join us at Rappel for the Cure an Over the Edge event PLACE STAMP HERE August 27th 2016 Hartford CT Come raise money for breast cancer and Rappel down the State House For more information please visit www rappelforthecure com

email comps Emails are great because they allow you to reach numerous people all at once However it limits your design since majority of people won t coninue scrolling through an email Therefore we choose to keep all the content of our email above the fold Critique Similiarly to our mailer comps these were considered off brand and we created an other round of comps for the email

email comps Emails are great because they allow you to reach numerous people all at once However it limits your design since majority of people won t coninue scrolling through an email Therefore we choose to keep all the content of our email above the fold Critique Similiarly to our mailer comps these were considered off brand and we created an other round of comps for the email

Critique Again here is our version of the email with this image which we eventually decided not to use As a group we also felt the decreasing line lengths were distracting as well so we wanted to approach that in the next round of comps Final email design

Critique Again here is our version of the email with this image which we eventually decided not to use As a group we also felt the decreasing line lengths were distracting as well so we wanted to approach that in the next round of comps Final email design

Finalized Brand Identity Buttons Buttons are always light Typography Lorem Ipsum Dolor Sit Lorem Ipsum Dolor Sit pink with rounded edges and white rockwell type Title rockwell 24 22 Primary compact logo Primary extended logo compact variations extended variations Title avenir regular 17 22 all caps Lorem Ipsum Dolor Sit Nav Bar rockwell 15 18 Lorem Ipsum Dolor Sit Subhead avenir black 15 18 Lorem ipsum dolor sit amet consectetur adipiscing elit Velit a nisl rhoncus arcu laoreet in consequat Proin viverra ante ac placerat bibendum Vestibulum mi arcu ullamcorper sollicitudin pulvinar et Body Copy avenir regular 14 17 Color R 3 G 42 B 48 R 255 G 50 B 107 R 0 G 0 B 0

Finalized Brand Identity Buttons Buttons are always light Typography Lorem Ipsum Dolor Sit Lorem Ipsum Dolor Sit pink with rounded edges and white rockwell type Title rockwell 24 22 Primary compact logo Primary extended logo compact variations extended variations Title avenir regular 17 22 all caps Lorem Ipsum Dolor Sit Nav Bar rockwell 15 18 Lorem Ipsum Dolor Sit Subhead avenir black 15 18 Lorem ipsum dolor sit amet consectetur adipiscing elit Velit a nisl rhoncus arcu laoreet in consequat Proin viverra ante ac placerat bibendum Vestibulum mi arcu ullamcorper sollicitudin pulvinar et Body Copy avenir regular 14 17 Color R 3 G 42 B 48 R 255 G 50 B 107 R 0 G 0 B 0

register now Homepage donate now Index Page Information Architecture About faq Register register form contact us Facebook Youtube Flickr Linkdin Twitter Donate donate form Fundraise Nominate diy who matching gifts how Address Phone Number Email The information architecture like everything else was a real collaboration We originally didn t have the register or donate pages in our navigation We had planned to just use the buttons on the homepage for that but to keep us from having to put those buttons on everypage we choose collectively to incorporate them into the navigation Other small changes would occur as we designed or went through a critique Having all the navigation text be one word so it would fit bettter was very important to our designs Interior Page Page Content Social Media Footer Links Calls to action Interior Form key

register now Homepage donate now Index Page Information Architecture About faq Register register form contact us Facebook Youtube Flickr Linkdin Twitter Donate donate form Fundraise Nominate diy who matching gifts how Address Phone Number Email The information architecture like everything else was a real collaboration We originally didn t have the register or donate pages in our navigation We had planned to just use the buttons on the homepage for that but to keep us from having to put those buttons on everypage we choose collectively to incorporate them into the navigation Other small changes would occur as we designed or went through a critique Having all the navigation text be one word so it would fit bettter was very important to our designs Interior Page Page Content Social Media Footer Links Calls to action Interior Form key