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Autumn Tales, 2019

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A U T U M N TA L E S THE FASHION ISSUE 4 95 FREE TO MEMBERS

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Contributors FROM THE EDITOR ANGELA BUTTOLPH Angela has worked as a fashion writer for over 25 years contributing to every major magazine from Vogue to Elle iD and InStyle With sustainability at the forefront of the fashion agenda our new fashion issue looks at the longevity of the industry and who or what will shape things for years to come Don t miss our exclusive interview with world famous supermodel and the mother of five Natalia Vodianova on her incredible career in fashion and how she juggles this with family life British Fashion Council ambassador Samantha Cameron talks exclusively to Autumn Tales about founding a fashion label and how she balances family with a demanding working life We also interview Sasha Sarokin fashion and buying director of The Modist and ex Hollywood stylist and eponymous jewellery founder Jennifer Fisher on how they make it work NATASHA POLISZCZUK Natasha Poliszczuk writes for The Telegraph The Times Elle InStyle and was formerly deputy editor at Glamour As fashion designer Karen Walker once said anyone who works in fashion lives in the future so we take a look at what will define the fashion industry for the next decade and beyond We also highlight the real fashion influencers of our time those who have shaped and continue to shape the fashion landscape PARTIES AT PURPLE DRAGON There s no finer way to do your bit for the environment than investing in vintage couture so we highlight some of the world s best designer vintage boutiques to source those one of a kind pieces And if you re planning your next holiday discover the world s best places to stay designed by the likes of Pierre Cardin Yves Saint Laurent and Ferruccio Ferragamo if you re looking for a slice of haute couture alongside your travels We really hope you enjoy reading our latest fashion issue ADVERTISING SALES TAMSIN IRVING FOUNDER CEO SHARAI MEYERS Chelsea 020 3906 8601 Putney 020 3906 8602 PURPLEDRAGONPLAY COM THE FASHION ISSUE CREATIVE DIRECTOR DARREN HOLDWAY A U T U M N TA L E S Issue 4 EDITOR EMILY SEARES TA L E S Remove the stress of organising a birthday party and focus on making memories as a family From an intimate tea party to an extraordinary extravaganza choose from one of our themes or create a bespoke event For further information contact our teams on A U T U M N Emily Seares Editor emily seares purpledragonplay com Follow us on Instagram purpledragonplay XENIA TALIOTIS Xenia contributes to numerous national and international publications including The Telegraph and Christie s International Real Estate THE FASHION ISSUE 4 95 FREE TO MEMBERS On the cover Photography Nato Welton Hair and Make up Sarah Luscombe

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Contributors FROM THE EDITOR ANGELA BUTTOLPH Angela has worked as a fashion writer for over 25 years contributing to every major magazine from Vogue to Elle iD and InStyle With sustainability at the forefront of the fashion agenda our new fashion issue looks at the longevity of the industry and who or what will shape things for years to come Don t miss our exclusive interview with world famous supermodel and the mother of five Natalia Vodianova on her incredible career in fashion and how she juggles this with family life British Fashion Council ambassador Samantha Cameron talks exclusively to Autumn Tales about founding a fashion label and how she balances family with a demanding working life We also interview Sasha Sarokin fashion and buying director of The Modist and ex Hollywood stylist and eponymous jewellery founder Jennifer Fisher on how they make it work NATASHA POLISZCZUK Natasha Poliszczuk writes for The Telegraph The Times Elle InStyle and was formerly deputy editor at Glamour As fashion designer Karen Walker once said anyone who works in fashion lives in the future so we take a look at what will define the fashion industry for the next decade and beyond We also highlight the real fashion influencers of our time those who have shaped and continue to shape the fashion landscape PARTIES AT PURPLE DRAGON There s no finer way to do your bit for the environment than investing in vintage couture so we highlight some of the world s best designer vintage boutiques to source those one of a kind pieces And if you re planning your next holiday discover the world s best places to stay designed by the likes of Pierre Cardin Yves Saint Laurent and Ferruccio Ferragamo if you re looking for a slice of haute couture alongside your travels We really hope you enjoy reading our latest fashion issue ADVERTISING SALES TAMSIN IRVING FOUNDER CEO SHARAI MEYERS Chelsea 020 3906 8601 Putney 020 3906 8602 PURPLEDRAGONPLAY COM THE FASHION ISSUE CREATIVE DIRECTOR DARREN HOLDWAY A U T U M N TA L E S Issue 4 EDITOR EMILY SEARES TA L E S Remove the stress of organising a birthday party and focus on making memories as a family From an intimate tea party to an extraordinary extravaganza choose from one of our themes or create a bespoke event For further information contact our teams on A U T U M N Emily Seares Editor emily seares purpledragonplay com Follow us on Instagram purpledragonplay XENIA TALIOTIS Xenia contributes to numerous national and international publications including The Telegraph and Christie s International Real Estate THE FASHION ISSUE 4 95 FREE TO MEMBERS On the cover Photography Nato Welton Hair and Make up Sarah Luscombe

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C 05 EDITOR S LETTER 21 31 16 Welcome to our new fashion issue Autumn Tales 9 THE REAL FASHION INFLUENCERS There s no need to compromise on luxury holidays just because you have children We handpick holidays based on your family s needs taking care of every detail The impact of these industry shapers will last forever 14 THE FUTURE OF FASHION What will shape the fashion industry for the next decade 16 NATALIA VODIANOVA The world famous supermodel talks exclusively to Autumn Tales 21 WORLD S BEST DESIGNER VINTAGE BOUTIQUES The best places to source one of a kind vintage couture 23 HOW I MAKE IT WORK Samantha Cameron Sasha Sarokin and Jennifer Fisher on how they balance work and family life 31 THE CRAFT OF FASHION Call us on 020 7284 3344 www totstoo com sales totstoo com 23 Journey through the imagination with Purple Dragon 40 DESIGNS FOR LIVING Haute couture inspired travel from the likes of Yves Saint Laurent and Ferruccio 46 FAMILY BOOK CLUB Discover what Purple Dragon members are reading together 47 COMPETITION WINNER Our short story winner is revealed 52 THE WEEKENDER Sustainable living with The Pig At Bridge Place 56 EVENTS What s been happening at Purple Dragon 56 SHARAI S LETTER Fashion notes to my sons from Purple Dragon founder Sharai Meyers THE FAHSION ISSUE ISSUE 4 AugustOctober 2019

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C 05 EDITOR S LETTER 21 31 16 Welcome to our new fashion issue Autumn Tales 9 THE REAL FASHION INFLUENCERS There s no need to compromise on luxury holidays just because you have children We handpick holidays based on your family s needs taking care of every detail The impact of these industry shapers will last forever 14 THE FUTURE OF FASHION What will shape the fashion industry for the next decade 16 NATALIA VODIANOVA The world famous supermodel talks exclusively to Autumn Tales 21 WORLD S BEST DESIGNER VINTAGE BOUTIQUES The best places to source one of a kind vintage couture 23 HOW I MAKE IT WORK Samantha Cameron Sasha Sarokin and Jennifer Fisher on how they balance work and family life 31 THE CRAFT OF FASHION Call us on 020 7284 3344 www totstoo com sales totstoo com 23 Journey through the imagination with Purple Dragon 40 DESIGNS FOR LIVING Haute couture inspired travel from the likes of Yves Saint Laurent and Ferruccio 46 FAMILY BOOK CLUB Discover what Purple Dragon members are reading together 47 COMPETITION WINNER Our short story winner is revealed 52 THE WEEKENDER Sustainable living with The Pig At Bridge Place 56 EVENTS What s been happening at Purple Dragon 56 SHARAI S LETTER Fashion notes to my sons from Purple Dragon founder Sharai Meyers THE FAHSION ISSUE ISSUE 4 AugustOctober 2019

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RE AL THE FASHION INFLUENCERS Trends come and go but the impact of these industry shapers will last forever words natasha poliszczuk THE TERM INFLUENCER is thrown around casually these days In the age of Instagram fashion has become less elitist more democratised But amidst the hashtags and trends there are the visionaries These are the real influencers who shape and direct the fashion landscape who influence what we wear and how we view fashion without us even realising it They re less the influencers of our time than the icons in waiting ANNIE LEIBOVITZ THE PHOTOGRAPHERS PHOTOGRAPHER The inventive endlessly creative Leibovitz is arguably the photographer of our time Renowned for her inspired bynature dreamscape celebrity heavy Vanity Fair covers and her famous subjects She s trained her lens on everyone from Oscar winners to the Queen 09

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RE AL THE FASHION INFLUENCERS Trends come and go but the impact of these industry shapers will last forever words natasha poliszczuk THE TERM INFLUENCER is thrown around casually these days In the age of Instagram fashion has become less elitist more democratised But amidst the hashtags and trends there are the visionaries These are the real influencers who shape and direct the fashion landscape who influence what we wear and how we view fashion without us even realising it They re less the influencers of our time than the icons in waiting ANNIE LEIBOVITZ THE PHOTOGRAPHERS PHOTOGRAPHER The inventive endlessly creative Leibovitz is arguably the photographer of our time Renowned for her inspired bynature dreamscape celebrity heavy Vanity Fair covers and her famous subjects She s trained her lens on everyone from Oscar winners to the Queen 09

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influencers TOM FORD CONTEMPORARY RENAISSANCE MAN Dashing and debonair Ford has the Midas touch he understands the art of creating the covetable and beautiful Having turned around Gucci s fortunes he left to launch his eponymous luxury fashion and beauty brand He s also an acclaimed screenwriter director his films A Single Man Nocturnal Animals have his distinctively sultry arresting visual aesthetic EMMANUELLE ALT MAGAZINE EDITOR She took the helm at French Vogue in 2011 bringing a more feminine pared back aesthetic to the title A street style star her look straight jeans simple tees crisp white shirts heels mac or sharp blazer flung casually over her shoulders epitomises Parisian chic Think Paris think Alt JENNA LYONS STYLE VISIONARY Often imitated never bettered Lyons redefined preppy Americana style during her tenure as creative director at J Crew We have her to thank for the proliferation of the now ubiquitous high low sartorial genre think denim jacket with a full length satin skirt and clashing prints Now she s building an omnichannel lifestyle brand which will doubtless have a serious effect on our wardrobes DAME NATALIE MASSENET E COMMERCE PIONEER With an almost uncanny foresight the one time fashion editor at Tatler launched high end e tail site Net a Porter in 2000 Cue a paradigm shift in the retail landscape which changed the way we shop forever True to her media roots her empire later included Porter magazine She also found time to chair the British Fashion Council 10 autumn tales THE ROITFELDS FASHION S FIRST FAMILY Editor stylist muse and one of the sexiest grandmothers around Carine defined the sleek sexy and minimalist fashion idiom of the 1990s during her tenure at French Vogue In recent years she s been building her own empire with the biannual CR Fashion Book and Runway show and a debut fragrance collection Her children Vladimir and daughter Julia Restoin Roitfeld are just as photogenic and just as tapped into the fashion pulse Vladimir is even her business partner ANNA WINTOUR FASHION S HEAD OF STATE Instantly recognisable with her razor sharp bob over sized shades and heels Wintour is so much more than The Devil Wears Prada Lauren Weisenberger s fictionalised take on her time at US Vogue Passionate about talent the Editor in Chief of Vogue and Artistic Director for Conde Nast internationally fosters young designers brokers connections and stage directs trends The nod from her can make a career PHOEBE PHILO DESIGN REVOLUTIONARY In recent years Philo has done more to influence how real women dress than anyone else The midi length head to toe navy wide legged trousers trainers with everything all down to Philo At Celine her clothes were a masterclass in restrained chic and her handbags instant icons The industry awaits her next move PURPLEDRAGONPLAY COM EVA CHEN DIGITAL WIZARD A protegee of Anna Wintour and youngest ever Editorin Chief at Conde Nast America took a leap into the unknown when she left Lucky magazine where she honed her skill and Instagram following evachen212 and the evachenpose It didn t take long for fate to come calling in the form of Instagram As its inaugural head of fashion partnerships Chen is the bridge between fashion tech and money

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influencers TOM FORD CONTEMPORARY RENAISSANCE MAN Dashing and debonair Ford has the Midas touch he understands the art of creating the covetable and beautiful Having turned around Gucci s fortunes he left to launch his eponymous luxury fashion and beauty brand He s also an acclaimed screenwriter director his films A Single Man Nocturnal Animals have his distinctively sultry arresting visual aesthetic EMMANUELLE ALT MAGAZINE EDITOR She took the helm at French Vogue in 2011 bringing a more feminine pared back aesthetic to the title A street style star her look straight jeans simple tees crisp white shirts heels mac or sharp blazer flung casually over her shoulders epitomises Parisian chic Think Paris think Alt JENNA LYONS STYLE VISIONARY Often imitated never bettered Lyons redefined preppy Americana style during her tenure as creative director at J Crew We have her to thank for the proliferation of the now ubiquitous high low sartorial genre think denim jacket with a full length satin skirt and clashing prints Now she s building an omnichannel lifestyle brand which will doubtless have a serious effect on our wardrobes DAME NATALIE MASSENET E COMMERCE PIONEER With an almost uncanny foresight the one time fashion editor at Tatler launched high end e tail site Net a Porter in 2000 Cue a paradigm shift in the retail landscape which changed the way we shop forever True to her media roots her empire later included Porter magazine She also found time to chair the British Fashion Council 10 autumn tales THE ROITFELDS FASHION S FIRST FAMILY Editor stylist muse and one of the sexiest grandmothers around Carine defined the sleek sexy and minimalist fashion idiom of the 1990s during her tenure at French Vogue In recent years she s been building her own empire with the biannual CR Fashion Book and Runway show and a debut fragrance collection Her children Vladimir and daughter Julia Restoin Roitfeld are just as photogenic and just as tapped into the fashion pulse Vladimir is even her business partner ANNA WINTOUR FASHION S HEAD OF STATE Instantly recognisable with her razor sharp bob over sized shades and heels Wintour is so much more than The Devil Wears Prada Lauren Weisenberger s fictionalised take on her time at US Vogue Passionate about talent the Editor in Chief of Vogue and Artistic Director for Conde Nast internationally fosters young designers brokers connections and stage directs trends The nod from her can make a career PHOEBE PHILO DESIGN REVOLUTIONARY In recent years Philo has done more to influence how real women dress than anyone else The midi length head to toe navy wide legged trousers trainers with everything all down to Philo At Celine her clothes were a masterclass in restrained chic and her handbags instant icons The industry awaits her next move PURPLEDRAGONPLAY COM EVA CHEN DIGITAL WIZARD A protegee of Anna Wintour and youngest ever Editorin Chief at Conde Nast America took a leap into the unknown when she left Lucky magazine where she honed her skill and Instagram following evachen212 and the evachenpose It didn t take long for fate to come calling in the form of Instagram As its inaugural head of fashion partnerships Chen is the bridge between fashion tech and money

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influencers KATE MOSS MODEL AND ICON An industry stalwart going strong into her fifth decade Her mantra courtesy of ex boyfriend Johnny Depp is never complain never explain allows her to just get on with the business of being Kate Whether that s founding her own agency the Kate Moss Agency luring us all into skinny jeans or being on the cover of Vogue more than any other model that s 40 issues and counting KATIE GRAND SUPER STYLIST If Britpop was relaunched today well connected iconoclastic sartorial visionary Katie would be its fashion director Marc Jacobs himself another serious influencer long term collaborator is renowned for her fresh innovative vision which is put to full effect in her role as founder and editor in chief of the agenda setting bi annual LOVE magazine 12 autumn tales

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influencers KATE MOSS MODEL AND ICON An industry stalwart going strong into her fifth decade Her mantra courtesy of ex boyfriend Johnny Depp is never complain never explain allows her to just get on with the business of being Kate Whether that s founding her own agency the Kate Moss Agency luring us all into skinny jeans or being on the cover of Vogue more than any other model that s 40 issues and counting KATIE GRAND SUPER STYLIST If Britpop was relaunched today well connected iconoclastic sartorial visionary Katie would be its fashion director Marc Jacobs himself another serious influencer long term collaborator is renowned for her fresh innovative vision which is put to full effect in her role as founder and editor in chief of the agenda setting bi annual LOVE magazine 12 autumn tales

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future of fashion THE FUTURE OF FASHION What will shape the fashion industry for the next decade words angela buttolph SEASONLESS COLLECTIONS Today s most in demand designers are moving away from seasonal U turns Gucci and Balenciaga two of today s most successful luxury brands are producing styles that while distinctive to the brand are evolving only very slowly from season to season spring summer and autumn winter now feel too rigid and irrelevant as today s global luxury consumer wants swimwear in December and knitwear in July Alexander Wang has ditched New York Fashion Week completely in favour of monthly drops and showing in quieter times of the year during the smaller pre collections in June and December 14 autumn tales AS FASHION DESIGNER Karen Walker says anyone who works in fashion lives in the future I should know I ve been a fashion journalist for three decades and that s a long time thinking about The Next Big Thing Even so the speed of change in recent times has given most industry insiders whiplash McKinsey predicts online luxury sales will triple to 30 by 2025 and 80 of luxury sales are already digitally influenced today So what does the future hold for one of the most forwardfacing industries ARTIFICIAL INTELLIGENCE Will Big Brother be the next big name in fashion Italian luxury e tailer Yoox s recently launched 8 by Yoox own label is powered by artificial intelligence collecting data on trends from social media and the site s own customers to create a capsule collection of essential pieces Off line at Farfetch s Store of the Future at Browns East the clothing racks can detect which products you re browsing and then autopopulate a wishlist on your phone app A digital mirror in the fitting room then allows you to view this wishlist and summon items in different sizes and colours Could virtual clothing be the future of fashion 240m has already been spent on virtual clothing designed by Balmain Karl Lagerfeld and Roberto Cavalli in the Kim Kardashian Hollywood online shopping mall game Gucci has designed 200 digital fashion outfits and accessories for the Genies app that creates a customisable avatar version of its users which can be used on Snapchat Instagram and Whatsapp amongst others It s predicted that in the next couple of years the VR accessories market alone will be worth 31bn THE FASHION SHOW Of course it s wonderful to fly to Milan twice a year to network and see the shows but is it great for the planet Probably not Virtual Reality can help with this The future of the fashion show could be grabbing a VR headset and sitting in cyberspace alongside avatars of industry insiders and influencers on the front row watching catwalk models from the comfort of your own home If Dior can immerse you in their world showcasing every fascet of their fashion and beauty craft what can they come up with when there are no limits VIRTUAL REALITY DELUXE DELIVERY DRONES Online shopping still feels a little flat Will the next big leap see 3D avatars and 3D renderings of clothing the norm finally making online jeans shopping a stress free zone The Yoox Mirror VR fitting room already allows users to upload selfies and receive an avatar that looks exactly like them offering the perfect fit for trying clothes online Speed has been the main focus for deliveries so far but will this change Soon they could be both speedy and superdeluxe using drones or flying driverless taxis hovering while you try on clothes providing alternative colours and sizes complimentary items and then taking away your returns oh and you ll only pay for what you keep evening gowns to tempt its clients who can then click through to chat with personal shoppers and order the items via WhatsApp With new offices in Paris New York and Hong Kong Hill and her 90 strong team fly all over the world to source fashion pieces for her clients who want limited edition bespoke pieces that nobody else has rather than the latest it items With this kind of client base Threads has also formed close partnerships with the most sought after luxury brands collaborating with the likes of Celine Forbes reports that millennial and Generation Z clients are predicted to make up 45 of the luxury market by 2025 70 of Threads shoppers are in their 20 s and 30 s and the average spend is 30k Yoox DESIGNER AVATAR WARDROBES ONE TO WATCH SOPHIE HILL THREADS STYLING FOUNDER CEO By leveraging social media and messaging platforms Hill has built a chat based luxury concierge fashion service for millennial fashion buyers many of whom communicate solely on Snapchat Whatsapp Calling itself the personal shopper in your pocket Threads Instagram is piled with see through Chanel beach bags Dior monogram trainers and fluorescent Giambattista Valli SUSTAINBILITY Stella McCartney is still the industry s pioneer for sustainability She has created the ultimate eco futuristic accessory vegan glueless fully recyclable 4D printed Loop trainers reducing manufacturing costs and carbon footprint engineered using ANNIE LEIBOVITZ data from elite athletes to offerTHE optimum performance She has PHOTOGRAPHERS PHOTOGRAPHER also been championing a circular fashion economy by teaming up withinventive luxury consignment site therealreal com where users The endlessly creative Leibovitz is arguably the posting her items will receive 100Renowned credit in any herinspired by nature stores One day photographer of our time forofher will all designers create their Vanity own re sale sites After all famous what dreamscape celebrity heavy Fair covers and her better advert investment dressing and the longevity of a subjects She sfor trained her lens on everyone from Oscar winners to designer s the Queen designs PURPLEDRAGONPLAY COM

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future of fashion THE FUTURE OF FASHION What will shape the fashion industry for the next decade words angela buttolph SEASONLESS COLLECTIONS Today s most in demand designers are moving away from seasonal U turns Gucci and Balenciaga two of today s most successful luxury brands are producing styles that while distinctive to the brand are evolving only very slowly from season to season spring summer and autumn winter now feel too rigid and irrelevant as today s global luxury consumer wants swimwear in December and knitwear in July Alexander Wang has ditched New York Fashion Week completely in favour of monthly drops and showing in quieter times of the year during the smaller pre collections in June and December 14 autumn tales AS FASHION DESIGNER Karen Walker says anyone who works in fashion lives in the future I should know I ve been a fashion journalist for three decades and that s a long time thinking about The Next Big Thing Even so the speed of change in recent times has given most industry insiders whiplash McKinsey predicts online luxury sales will triple to 30 by 2025 and 80 of luxury sales are already digitally influenced today So what does the future hold for one of the most forwardfacing industries ARTIFICIAL INTELLIGENCE Will Big Brother be the next big name in fashion Italian luxury e tailer Yoox s recently launched 8 by Yoox own label is powered by artificial intelligence collecting data on trends from social media and the site s own customers to create a capsule collection of essential pieces Off line at Farfetch s Store of the Future at Browns East the clothing racks can detect which products you re browsing and then autopopulate a wishlist on your phone app A digital mirror in the fitting room then allows you to view this wishlist and summon items in different sizes and colours Could virtual clothing be the future of fashion 240m has already been spent on virtual clothing designed by Balmain Karl Lagerfeld and Roberto Cavalli in the Kim Kardashian Hollywood online shopping mall game Gucci has designed 200 digital fashion outfits and accessories for the Genies app that creates a customisable avatar version of its users which can be used on Snapchat Instagram and Whatsapp amongst others It s predicted that in the next couple of years the VR accessories market alone will be worth 31bn THE FASHION SHOW Of course it s wonderful to fly to Milan twice a year to network and see the shows but is it great for the planet Probably not Virtual Reality can help with this The future of the fashion show could be grabbing a VR headset and sitting in cyberspace alongside avatars of industry insiders and influencers on the front row watching catwalk models from the comfort of your own home If Dior can immerse you in their world showcasing every fascet of their fashion and beauty craft what can they come up with when there are no limits VIRTUAL REALITY DELUXE DELIVERY DRONES Online shopping still feels a little flat Will the next big leap see 3D avatars and 3D renderings of clothing the norm finally making online jeans shopping a stress free zone The Yoox Mirror VR fitting room already allows users to upload selfies and receive an avatar that looks exactly like them offering the perfect fit for trying clothes online Speed has been the main focus for deliveries so far but will this change Soon they could be both speedy and superdeluxe using drones or flying driverless taxis hovering while you try on clothes providing alternative colours and sizes complimentary items and then taking away your returns oh and you ll only pay for what you keep evening gowns to tempt its clients who can then click through to chat with personal shoppers and order the items via WhatsApp With new offices in Paris New York and Hong Kong Hill and her 90 strong team fly all over the world to source fashion pieces for her clients who want limited edition bespoke pieces that nobody else has rather than the latest it items With this kind of client base Threads has also formed close partnerships with the most sought after luxury brands collaborating with the likes of Celine Forbes reports that millennial and Generation Z clients are predicted to make up 45 of the luxury market by 2025 70 of Threads shoppers are in their 20 s and 30 s and the average spend is 30k Yoox DESIGNER AVATAR WARDROBES ONE TO WATCH SOPHIE HILL THREADS STYLING FOUNDER CEO By leveraging social media and messaging platforms Hill has built a chat based luxury concierge fashion service for millennial fashion buyers many of whom communicate solely on Snapchat Whatsapp Calling itself the personal shopper in your pocket Threads Instagram is piled with see through Chanel beach bags Dior monogram trainers and fluorescent Giambattista Valli SUSTAINBILITY Stella McCartney is still the industry s pioneer for sustainability She has created the ultimate eco futuristic accessory vegan glueless fully recyclable 4D printed Loop trainers reducing manufacturing costs and carbon footprint engineered using ANNIE LEIBOVITZ data from elite athletes to offerTHE optimum performance She has PHOTOGRAPHERS PHOTOGRAPHER also been championing a circular fashion economy by teaming up withinventive luxury consignment site therealreal com where users The endlessly creative Leibovitz is arguably the posting her items will receive 100Renowned credit in any herinspired by nature stores One day photographer of our time forofher will all designers create their Vanity own re sale sites After all famous what dreamscape celebrity heavy Fair covers and her better advert investment dressing and the longevity of a subjects She sfor trained her lens on everyone from Oscar winners to designer s the Queen designs PURPLEDRAGONPLAY COM

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How I got here exclusive interview NATALIA VODIANOVA Supermodel philanthropist and mother of five Natalia Vodianova talks to Emily Seares about how she balances work and family life PURPLEDRAGONPLAY COM

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How I got here exclusive interview NATALIA VODIANOVA Supermodel philanthropist and mother of five Natalia Vodianova talks to Emily Seares about how she balances work and family life PURPLEDRAGONPLAY COM

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Who has inspired you most in your life My grandmother has been the greatest muse of my life She was a factory worker but always dressed so well She wore beautiful accessories shoes gloves and scarves She is my fashion icon I still remember when she saw me plucking my eyebrows for the first time she said Don t You will regret it One day you will wake up with no eyebrows and think how stupid you were Your eyebrows are the most beautiful thing about you She was right my eyebrows became one of my trademarks She will be turning 90 this year and has always had a true instinct for beauty With 5 children how do you find the balance between work and family life I ve no real secrets my working life is as exciting as it is frenetic I travel all the time from one place to another and I can t be with my children as much as I really want But I have one rule the weekend is for family No matter what It s the time of the week when I recharge myself from business and work too Your teenage son Lucas recently walked the Balmain fashion show how did that make you feel It was such an exciting moment I felt so nervous and so proud at the same time I never encouraged this to happen you know but I was not against it He felt it was the right moment to try it and I think it really was This is the perfect age for him to experiment taste and understand what he likes He did great If he wants to invest more time in the fashion industry I m fine with that as long as he keeps his education as a priority This is the most important advice I can give to him and to the other four Describe your daily routine I wake up around 7am get the children up and ready for school Sometimes I go to the gym or straight to the office working for the Naked Heart Foundation or for Elbi my charitable platform I have a lunch break then go back to work for afternoon meetings No matter what I always come back home in time to have dinner with my children and Antoine This is the moment I turn my phone off and declare my working day officially over What do you personally do to unwind I love to read And in the most stressful days I practice Yoga Nidra It s a guided meditation it takes only twenty minutes and it s incredibly rejuvenating Sleeping is also really crucial to me How would you describe your own style of parenting I wouldn t say I m a tough mother but I wouldn t say I m a soft one either I have an open and honest relationship with my children very much based on dialogue We really talk a lot I like them to Clockwise from top Cannes France L to R Joan Smalls Derek Blasberg Natalia Vodianova Francisco Costa Women s Creative Director of Calvin Klein Collection and Alexia Niedzielski at the 68th Cannes Film Festival Natalia with her family and Natalia s son Lucan Portman walking the Balmain runway 18 autumn tales I ve had so many incredible moments to be thankful for and so many exciting things to celebrate my years with Calvin Klein my work with Steven Meisel my almost 100 Vogue covers speak their mind It might sound funny but we negotiate a lot It s part of the partnership we have built where we trust and respect each other and it seems to work pretty well so far I never force them to do anything but I explain to them that negative behaviour has consequences I m sure I do make mistakes as a mother too but we re a very happy family What s the one piece of beauty advice you always live by If I had to give one single piece of beauty advice it would be to start using sunscreen as young as possible When I was younger I loved to get tanned and I never used protection so my skin has become very fragile with time Now I always use sunscreen but I wish I d started much younger How do you spend downtime with the family When we are not in Paris we love to spend it in the countryside or by the seaside I love to do a different activity with each of my children Last summer I planned a really intense and beautiful experience with my daughter Neva We had a very long walk by the beach and spent three full hours walking exploring the coast of Saint Tropez and talking She asked me so many questions and we discovered so much about one another PURPLEDRAGONPLAY COM David M Benett Getty Images Gorunway How I got here T O M S c

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Who has inspired you most in your life My grandmother has been the greatest muse of my life She was a factory worker but always dressed so well She wore beautiful accessories shoes gloves and scarves She is my fashion icon I still remember when she saw me plucking my eyebrows for the first time she said Don t You will regret it One day you will wake up with no eyebrows and think how stupid you were Your eyebrows are the most beautiful thing about you She was right my eyebrows became one of my trademarks She will be turning 90 this year and has always had a true instinct for beauty With 5 children how do you find the balance between work and family life I ve no real secrets my working life is as exciting as it is frenetic I travel all the time from one place to another and I can t be with my children as much as I really want But I have one rule the weekend is for family No matter what It s the time of the week when I recharge myself from business and work too Your teenage son Lucas recently walked the Balmain fashion show how did that make you feel It was such an exciting moment I felt so nervous and so proud at the same time I never encouraged this to happen you know but I was not against it He felt it was the right moment to try it and I think it really was This is the perfect age for him to experiment taste and understand what he likes He did great If he wants to invest more time in the fashion industry I m fine with that as long as he keeps his education as a priority This is the most important advice I can give to him and to the other four Describe your daily routine I wake up around 7am get the children up and ready for school Sometimes I go to the gym or straight to the office working for the Naked Heart Foundation or for Elbi my charitable platform I have a lunch break then go back to work for afternoon meetings No matter what I always come back home in time to have dinner with my children and Antoine This is the moment I turn my phone off and declare my working day officially over What do you personally do to unwind I love to read And in the most stressful days I practice Yoga Nidra It s a guided meditation it takes only twenty minutes and it s incredibly rejuvenating Sleeping is also really crucial to me How would you describe your own style of parenting I wouldn t say I m a tough mother but I wouldn t say I m a soft one either I have an open and honest relationship with my children very much based on dialogue We really talk a lot I like them to Clockwise from top Cannes France L to R Joan Smalls Derek Blasberg Natalia Vodianova Francisco Costa Women s Creative Director of Calvin Klein Collection and Alexia Niedzielski at the 68th Cannes Film Festival Natalia with her family and Natalia s son Lucan Portman walking the Balmain runway 18 autumn tales I ve had so many incredible moments to be thankful for and so many exciting things to celebrate my years with Calvin Klein my work with Steven Meisel my almost 100 Vogue covers speak their mind It might sound funny but we negotiate a lot It s part of the partnership we have built where we trust and respect each other and it seems to work pretty well so far I never force them to do anything but I explain to them that negative behaviour has consequences I m sure I do make mistakes as a mother too but we re a very happy family What s the one piece of beauty advice you always live by If I had to give one single piece of beauty advice it would be to start using sunscreen as young as possible When I was younger I loved to get tanned and I never used protection so my skin has become very fragile with time Now I always use sunscreen but I wish I d started much younger How do you spend downtime with the family When we are not in Paris we love to spend it in the countryside or by the seaside I love to do a different activity with each of my children Last summer I planned a really intense and beautiful experience with my daughter Neva We had a very long walk by the beach and spent three full hours walking exploring the coast of Saint Tropez and talking She asked me so many questions and we discovered so much about one another PURPLEDRAGONPLAY COM David M Benett Getty Images Gorunway How I got here T O M S c

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Natalia is a lead investor in organic baby food brand Little Tummy All of us want to ensure their baby eats a delicious and healthy meal even when life becomes busy That s why most of us spend precious time prepping and blending fresh foods for our little ones or resorting to buying heat processed pouches off the shelf At Little Tummy we believe there should be a truly fresh and healthy alternative that s why we have developed cold pressed organic baby food which retains all the fresh taste and important nutrients for your growing baby All our recipes have been created by our in house paediatrician Dr Sophie Niedermaier Patramani to ensure your little one gets all the goodness and flavours they need to become healthy eaters for life You are an investor in new baby food brand Little Tummy what attracted you to the project Well with five children I ve gone through choosing baby food a good number of times finding myself always in front of the same conclusion there is no baby food available that even barely matches the one I would prepare for my children at home I saw the potential of Little Tummy to be the daily revolution for so many parents out there who could finally rely on a fresh organic baby food solution I fell in love with the vision of the two amazing founders Nadine Hellmann and Dr Sophie Niedermaier Patramani I loved immediately Nadine s energy passion and attention to detail plus the professional expertise of Sophie as a paediatrician On top of being their lead investor I am also very happy to work hands on with them providing my insights and experience both as a Mum and entrepreneur 20 autumn tales PURPLEDRAGONPLAY COM littletummy co LITTLEFRESHSTART

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Natalia is a lead investor in organic baby food brand Little Tummy All of us want to ensure their baby eats a delicious and healthy meal even when life becomes busy That s why most of us spend precious time prepping and blending fresh foods for our little ones or resorting to buying heat processed pouches off the shelf At Little Tummy we believe there should be a truly fresh and healthy alternative that s why we have developed cold pressed organic baby food which retains all the fresh taste and important nutrients for your growing baby All our recipes have been created by our in house paediatrician Dr Sophie Niedermaier Patramani to ensure your little one gets all the goodness and flavours they need to become healthy eaters for life You are an investor in new baby food brand Little Tummy what attracted you to the project Well with five children I ve gone through choosing baby food a good number of times finding myself always in front of the same conclusion there is no baby food available that even barely matches the one I would prepare for my children at home I saw the potential of Little Tummy to be the daily revolution for so many parents out there who could finally rely on a fresh organic baby food solution I fell in love with the vision of the two amazing founders Nadine Hellmann and Dr Sophie Niedermaier Patramani I loved immediately Nadine s energy passion and attention to detail plus the professional expertise of Sophie as a paediatrician On top of being their lead investor I am also very happy to work hands on with them providing my insights and experience both as a Mum and entrepreneur 20 autumn tales PURPLEDRAGONPLAY COM littletummy co LITTLEFRESHSTART

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future of fashion WORLD S 7 BEST 5 LOS ANGELES DECADES INC You really could spend days in this divine store which specialises in neo vintage classics from the past decade including Herm s Prada and Chloe vintage from the 1930s to the 1990s and all else in between Biba Missoni Ossie Clark and Versace Galliano and Rossi line the shelves and rails www decadesinc com 6 PARIS DESIGNER VINTAGE BOUTIQUES Vintage couture never dates as Penelope Cruz proved when she collected her Oscar in a 1950 s Pierre Balmain dress And with sustainability at the forefront of the fashion agenda there s no finer way to do your bit for the environment With so many incredible designer vintage boutiques worldwide we highlight some of the best words xenia taliotis 1 AMSTERDAM Paris is about art love food and haute couture Those who go there for the latter head for Didier Ludot s immaculate showroom to search for one off pieces by the greatest designers of all time Yves Saint Laurent Schiaparelli Givenchy Courr ges you name them you ll find them Purple Dragon s founder Sharai Meyers is a client Didier has an exceptional eye and is extremely knowledgeable I ve bought pieces by Channel and Balenciaga from him which always receive compliments didierludot fr 3 LONDON KERRY TAYLOR AUCTIONS Kerry Taylor famously auctioned the wardrobes of the Duchess of Windsor and Robbie Williams when she was Director and Head of Sotheby s collector s department Now running her own business she s continued in the same vein selling collections that belonged to Princess Diana among others Vintage can be very accessible both in terms of price and wearability she says Balenciaga suits typically go for less than 1 000 and you can buy Ossie Clark Zandra Rhodes and Bill Gibb all of whom have a cult following for less kerrytaylorauctions com 2 NEW YORK NEW YORK VINTAGE We got a call from The White House to dress Michelle Obama says founder Shannon Hoey and helped her choose a stunning Norman ANNIE LEIBOVITZ Norrell dress THE Hoey s collection comprising LA DOYENNE VINTAGE PHOTOGRAPHERS PHOTOGRAPHER museum quality items is a time capsule of fashioncreative history Leibovitz dating from the 19th the century and This gorgeous store in the heart of the city is a treasure trove of vintageThe andinventive endlessly is arguably includes oncefor owned by Hollywood stars not so vintage pieces by designers whose names are synonymous withphotographer of our time dresses Renowned her inspired by nature such as JeanVanity Harlow and Gretaand Garbo The most elegance and style Among the highlights currently on sale are a silk dreamscape celebrity heavy Fair covers her famous important garments can only beOscar winners viewed by evening dress by Vivienne Westwood Charlotte Olympia Ming Debbiesubjects She s trained her lens on everyone from to invitation only newyorkvintage com pumps and a Herm s Rio clutch adoyennevintage com the Queen 22 autumn tales DIDIER LUDOT 4 BARCELONA LE SWING VINTAGE Barcelona has a healthy pre loved retail scene catering for all budgets and tastes Le Swing Vintage sits comfortably at the higher end with clothing and accessories by Courr ges Prada and Gucci Those who have time to browse will be rewarded with gems from the 1920 s to the present day leswingvintage com Right A Balenciaga couture ivory guipure cocktail dress probably springsummer 1958 Estimate 2000 3000 Kerry Taylor Auctions PURPLEDRAGONPLAY COM 7 MELBOURNE SECONDO Frequent sales and an ever changing stock of international and Australian designer items draw clients from all over the world to Secondo Those who can t visit in person shop online Its focus is on neovintage so expect key pieces by Mulberry Fendi Donna Karen Joseph and Claudie Pierlot Any unsold items go to charity secondo com au

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future of fashion WORLD S 7 BEST 5 LOS ANGELES DECADES INC You really could spend days in this divine store which specialises in neo vintage classics from the past decade including Herm s Prada and Chloe vintage from the 1930s to the 1990s and all else in between Biba Missoni Ossie Clark and Versace Galliano and Rossi line the shelves and rails www decadesinc com 6 PARIS DESIGNER VINTAGE BOUTIQUES Vintage couture never dates as Penelope Cruz proved when she collected her Oscar in a 1950 s Pierre Balmain dress And with sustainability at the forefront of the fashion agenda there s no finer way to do your bit for the environment With so many incredible designer vintage boutiques worldwide we highlight some of the best words xenia taliotis 1 AMSTERDAM Paris is about art love food and haute couture Those who go there for the latter head for Didier Ludot s immaculate showroom to search for one off pieces by the greatest designers of all time Yves Saint Laurent Schiaparelli Givenchy Courr ges you name them you ll find them Purple Dragon s founder Sharai Meyers is a client Didier has an exceptional eye and is extremely knowledgeable I ve bought pieces by Channel and Balenciaga from him which always receive compliments didierludot fr 3 LONDON KERRY TAYLOR AUCTIONS Kerry Taylor famously auctioned the wardrobes of the Duchess of Windsor and Robbie Williams when she was Director and Head of Sotheby s collector s department Now running her own business she s continued in the same vein selling collections that belonged to Princess Diana among others Vintage can be very accessible both in terms of price and wearability she says Balenciaga suits typically go for less than 1 000 and you can buy Ossie Clark Zandra Rhodes and Bill Gibb all of whom have a cult following for less kerrytaylorauctions com 2 NEW YORK NEW YORK VINTAGE We got a call from The White House to dress Michelle Obama says founder Shannon Hoey and helped her choose a stunning Norman ANNIE LEIBOVITZ Norrell dress THE Hoey s collection comprising LA DOYENNE VINTAGE PHOTOGRAPHERS PHOTOGRAPHER museum quality items is a time capsule of fashioncreative history Leibovitz dating from the 19th the century and This gorgeous store in the heart of the city is a treasure trove of vintageThe andinventive endlessly is arguably includes oncefor owned by Hollywood stars not so vintage pieces by designers whose names are synonymous withphotographer of our time dresses Renowned her inspired by nature such as JeanVanity Harlow and Gretaand Garbo The most elegance and style Among the highlights currently on sale are a silk dreamscape celebrity heavy Fair covers her famous important garments can only beOscar winners viewed by evening dress by Vivienne Westwood Charlotte Olympia Ming Debbiesubjects She s trained her lens on everyone from to invitation only newyorkvintage com pumps and a Herm s Rio clutch adoyennevintage com the Queen 22 autumn tales DIDIER LUDOT 4 BARCELONA LE SWING VINTAGE Barcelona has a healthy pre loved retail scene catering for all budgets and tastes Le Swing Vintage sits comfortably at the higher end with clothing and accessories by Courr ges Prada and Gucci Those who have time to browse will be rewarded with gems from the 1920 s to the present day leswingvintage com Right A Balenciaga couture ivory guipure cocktail dress probably springsummer 1958 Estimate 2000 3000 Kerry Taylor Auctions PURPLEDRAGONPLAY COM 7 MELBOURNE SECONDO Frequent sales and an ever changing stock of international and Australian designer items draw clients from all over the world to Secondo Those who can t visit in person shop online Its focus is on neovintage so expect key pieces by Mulberry Fendi Donna Karen Joseph and Claudie Pierlot Any unsold items go to charity secondo com au

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Nurture a love of water for a lifetime Swimming lessons for babies and children at Purple Dragon To enquire contact Chelsea 020 3906 8601 HOW I MAKE IT WORK In our fashion issue we meet three inspiring entrepreneurs and designers to talk about how they make it work The world s best family club SwimmingRocksUK Nasa astronaut Randy Bresnik completing a six hour Spacewalk SwimmingRocksUK SwimmingRocksLondon

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Nurture a love of water for a lifetime Swimming lessons for babies and children at Purple Dragon To enquire contact Chelsea 020 3906 8601 HOW I MAKE IT WORK In our fashion issue we meet three inspiring entrepreneurs and designers to talk about how they make it work The world s best family club SwimmingRocksUK Nasa astronaut Randy Bresnik completing a six hour Spacewalk SwimmingRocksUK SwimmingRocksLondon

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How I make it work You founded contemporary womenswear label Cefinn in 2017 what inspired you to start the brand I always SAMANTHA CAMERON Founder Designer Samantha Cameron is the founder of designer womenswear brand Cefinn An ambassador for the British Fashion Council and wife of former Prime Minister David Cameron She has had four children and divides her time between Ladbroke Grove London and Chipping Norton Oxfordshire wanted to be a fashion designer I studied fine art for my degree then became the Creative Director at Smythson I took a break when my husband was Prime Minister but took the time to learn pattern cutting and formulate a business plan I ve been a busy working Mum for years and this was the inspiration for the brand itself A versatile high quality uniform of dresses and other pieces washable classic easy to wear but with a modern twist A lot of thought has gone into the detail You are frequently named in the Best Dressed lists by the likes of Vanity Fair and Tatler How would you describe your personal style I m quite tall so I tend to wear long tailored dresses and trouser suits I really enjoy bright colours and graphic prints My style is a minimal androgynous look I love mens tailoring brought into womens fashion I always have a great blazer it makes you feel pulled together My top style tip would be to wear things that you re comfortable in The moment you look uncomfortable it s difficult to carry it off I like to have a few key pieces for each season a uniform so I know what I m going to wear to a party or to the office I m pulled in lots of different directions so I try and simplify my style as much as possible How do you find the balance between family and working life what s your secret It s really hard To say it s not tough you d be lying I m lucky I m good at compartmentalising When I m at work I don t fuss about family and visa versa I had a working mother it had a down side but also huge benefits You have to accept that everything is not going to be perfect all the time there will be weeks when everything goes wrong You also can t do everything As a working Mum there will be periods in your life when you might not see your friends and extended family as much or have an active social life How do you spend down time with the family At the Starting my own business has definitely been the toughest thing I ve done When I presented my first collection to Net a Porter and Selfridges and they both bought it that was the most exciting moment 26 autumn tales PURPLEDRAGONPLAY COM Describe your daily routine I m an early riser My alarm goes off at 5 45am I try and do 20 minutes of yoga and have a bath before I get the kids to school My eldest daughter goes to school on her own but I take my 8 year old I m normally at the office by 9 15am It s only about 10 minutes from home I then leave by 6 30pm to get home see the kids and get to bed Do you have a favourite piece from the new AW19 season collection I love the check suiting range which feels weekends we do lots of cooking My husband loves it he s become a curry aficionado We all like chilli so he makes lots of fish and meat curries Sitting down for meals together is a big part of family life We also love to go to Cornwall surfing walking cycling and being outside a lot really modern We develop two new prints each season I love the new dark pink and red leopard pansy print which will be great for late summer and early autumn How involved are you in the design process for Cefinn toughest thing I ve done When I presented my first collection to Net a Porter and Selfridges and they both bought it that was my biggest achievement and the most exciting moment I m the only designer in the business so very involved I always look at all the international catwalks but it s about choosing the right colour palettes We spend a lot of time developing colours that are really flattering to different skin tones and that co ordinate really nicely throughout the collection Thinking about our customers it is women who are working in an office and need something either smarter or casual women who don t work and need that everyday dress but also women looking for smarter daywear A lot of people buy Cefinn for weddings birthdays and speech days What has been the most incredible moment of your career so far Starting my own business has definitely been the If you could pass one piece of advice on to your children what would it be Teach your children not to be scared of failure You re never going to take any risks in life if you re constantly hampered by a fear of failure People expect children to succeed perfectly and as an adult in real life that can be a down side www cefinn com Insta Cefinnstudio

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How I make it work You founded contemporary womenswear label Cefinn in 2017 what inspired you to start the brand I always SAMANTHA CAMERON Founder Designer Samantha Cameron is the founder of designer womenswear brand Cefinn An ambassador for the British Fashion Council and wife of former Prime Minister David Cameron She has had four children and divides her time between Ladbroke Grove London and Chipping Norton Oxfordshire wanted to be a fashion designer I studied fine art for my degree then became the Creative Director at Smythson I took a break when my husband was Prime Minister but took the time to learn pattern cutting and formulate a business plan I ve been a busy working Mum for years and this was the inspiration for the brand itself A versatile high quality uniform of dresses and other pieces washable classic easy to wear but with a modern twist A lot of thought has gone into the detail You are frequently named in the Best Dressed lists by the likes of Vanity Fair and Tatler How would you describe your personal style I m quite tall so I tend to wear long tailored dresses and trouser suits I really enjoy bright colours and graphic prints My style is a minimal androgynous look I love mens tailoring brought into womens fashion I always have a great blazer it makes you feel pulled together My top style tip would be to wear things that you re comfortable in The moment you look uncomfortable it s difficult to carry it off I like to have a few key pieces for each season a uniform so I know what I m going to wear to a party or to the office I m pulled in lots of different directions so I try and simplify my style as much as possible How do you find the balance between family and working life what s your secret It s really hard To say it s not tough you d be lying I m lucky I m good at compartmentalising When I m at work I don t fuss about family and visa versa I had a working mother it had a down side but also huge benefits You have to accept that everything is not going to be perfect all the time there will be weeks when everything goes wrong You also can t do everything As a working Mum there will be periods in your life when you might not see your friends and extended family as much or have an active social life How do you spend down time with the family At the Starting my own business has definitely been the toughest thing I ve done When I presented my first collection to Net a Porter and Selfridges and they both bought it that was the most exciting moment 26 autumn tales PURPLEDRAGONPLAY COM Describe your daily routine I m an early riser My alarm goes off at 5 45am I try and do 20 minutes of yoga and have a bath before I get the kids to school My eldest daughter goes to school on her own but I take my 8 year old I m normally at the office by 9 15am It s only about 10 minutes from home I then leave by 6 30pm to get home see the kids and get to bed Do you have a favourite piece from the new AW19 season collection I love the check suiting range which feels weekends we do lots of cooking My husband loves it he s become a curry aficionado We all like chilli so he makes lots of fish and meat curries Sitting down for meals together is a big part of family life We also love to go to Cornwall surfing walking cycling and being outside a lot really modern We develop two new prints each season I love the new dark pink and red leopard pansy print which will be great for late summer and early autumn How involved are you in the design process for Cefinn toughest thing I ve done When I presented my first collection to Net a Porter and Selfridges and they both bought it that was my biggest achievement and the most exciting moment I m the only designer in the business so very involved I always look at all the international catwalks but it s about choosing the right colour palettes We spend a lot of time developing colours that are really flattering to different skin tones and that co ordinate really nicely throughout the collection Thinking about our customers it is women who are working in an office and need something either smarter or casual women who don t work and need that everyday dress but also women looking for smarter daywear A lot of people buy Cefinn for weddings birthdays and speech days What has been the most incredible moment of your career so far Starting my own business has definitely been the If you could pass one piece of advice on to your children what would it be Teach your children not to be scared of failure You re never going to take any risks in life if you re constantly hampered by a fear of failure People expect children to succeed perfectly and as an adult in real life that can be a down side www cefinn com Insta Cefinnstudio

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How I make it work SASHA SAROKIN What inspired your love of fashion I grew up in a house filled with art and creativity rather than television or video games We had no choice but to entertain ourselves with paints and projects Whose dress sense or style do you most admire and why My mother She was always fabulously and creatively Fashion Buying Director Sasha worked as a buyer for Net a Porter before joining luxury fashion retailer The Modist as part of the founding team A pioneer of the modest fashion movement the luxury ecommerce site now stocks over 180 designer labels from Mary Katrantzou to Marc Jacobs Sasha is mother to Chloe eight months in September and lives in Notting Hill London dressed I learned of the importance of being original and fearless in one s aesthetic from her What has been the most incredible moment of your career so far Too many to count I ll never forget receiving a season s presentation of Lanvin by Mr Elbaz who has always been one of my favourite designers Which brands excite you in the luxury fashion space at the moment why There is a hunger for newness in the way we consume whether it s a sustainable brand or a niche retail destination there is space for something different What do you look for when sourcing a designer label I I grew up in a house filled with art and creativity rather than television or video games We had no choice but to entertain ourselves with paints and projects 28 autumn tales PURPLEDRAGONPLAY COM Read more about Chris Turney s Antarctic experience in his book Iced In Ten Days Trapped on the Edge of Antarctica published by Citadel Press always seek originality authenticity and relevance A brand needs to be true to the creative source behind it and of course it needs to be relevant to our audience of modest women How would you describe the modest fashion aesthetic There is no single Modist style I only endeavour to curate the best brands of fashion through a modest eye thus representing all trends that we love and supporting them via shapes that are relevant to a modest dresser What s your personal style I m quite utilitarian now that I m a Mum 90 of my fun wardrobe remains untouched in favour of a few perfected basics that create my uniform of an oversized blazer high waisted jeans and a perfect t shirt with loafers or Common Projects sneakers I ll begin to mix the fun pieces back in once my daughter sleeps later in the morning Describe your daily routine Wake with the baby and sort her needs Shower quick application of mascara sunscreen and bronzer a decaf oatmilk coffee and dress in my uniform What do you do to unwind My husband and I hadn t watched Game of Thrones until March and we re now finished with all seasons within two months What s your favourite travel destination How do you balance work and family life It s going to be The Mountains I love hiking and exertion to be followed by a glass of white wine in the afternoon an ongoing balance I make sure to be truly present with my daughter when I m with her minimising the technology Luckily fashion is a very baby friendly industry so I can bring her into the office and showrooms at times How do you spend downtime with the family Cooking eating watching the odd series and of course spending lazy weekend mornings all in bed PURPLEDRAGONPLAY COM If you could take 3 items on a desert island what would they be A compass a flint and a tarp Survival is key If you could pass one piece of your advice on to your children what would it be Live by your actions www themodist com TheModist

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How I make it work SASHA SAROKIN What inspired your love of fashion I grew up in a house filled with art and creativity rather than television or video games We had no choice but to entertain ourselves with paints and projects Whose dress sense or style do you most admire and why My mother She was always fabulously and creatively Fashion Buying Director Sasha worked as a buyer for Net a Porter before joining luxury fashion retailer The Modist as part of the founding team A pioneer of the modest fashion movement the luxury ecommerce site now stocks over 180 designer labels from Mary Katrantzou to Marc Jacobs Sasha is mother to Chloe eight months in September and lives in Notting Hill London dressed I learned of the importance of being original and fearless in one s aesthetic from her What has been the most incredible moment of your career so far Too many to count I ll never forget receiving a season s presentation of Lanvin by Mr Elbaz who has always been one of my favourite designers Which brands excite you in the luxury fashion space at the moment why There is a hunger for newness in the way we consume whether it s a sustainable brand or a niche retail destination there is space for something different What do you look for when sourcing a designer label I I grew up in a house filled with art and creativity rather than television or video games We had no choice but to entertain ourselves with paints and projects 28 autumn tales PURPLEDRAGONPLAY COM Read more about Chris Turney s Antarctic experience in his book Iced In Ten Days Trapped on the Edge of Antarctica published by Citadel Press always seek originality authenticity and relevance A brand needs to be true to the creative source behind it and of course it needs to be relevant to our audience of modest women How would you describe the modest fashion aesthetic There is no single Modist style I only endeavour to curate the best brands of fashion through a modest eye thus representing all trends that we love and supporting them via shapes that are relevant to a modest dresser What s your personal style I m quite utilitarian now that I m a Mum 90 of my fun wardrobe remains untouched in favour of a few perfected basics that create my uniform of an oversized blazer high waisted jeans and a perfect t shirt with loafers or Common Projects sneakers I ll begin to mix the fun pieces back in once my daughter sleeps later in the morning Describe your daily routine Wake with the baby and sort her needs Shower quick application of mascara sunscreen and bronzer a decaf oatmilk coffee and dress in my uniform What do you do to unwind My husband and I hadn t watched Game of Thrones until March and we re now finished with all seasons within two months What s your favourite travel destination How do you balance work and family life It s going to be The Mountains I love hiking and exertion to be followed by a glass of white wine in the afternoon an ongoing balance I make sure to be truly present with my daughter when I m with her minimising the technology Luckily fashion is a very baby friendly industry so I can bring her into the office and showrooms at times How do you spend downtime with the family Cooking eating watching the odd series and of course spending lazy weekend mornings all in bed PURPLEDRAGONPLAY COM If you could take 3 items on a desert island what would they be A compass a flint and a tarp Survival is key If you could pass one piece of your advice on to your children what would it be Live by your actions www themodist com TheModist

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How I make it work How did your journey with jewellery designing begin JENNIFER FISHER I was living and styling in NYC for an LA based director when I was diagnosed with a desmoid tumour When we wanted to have children my oncologist didn t think it was a good idea for me to carry a baby as the tumour grows with oestrogen After multiple attempts with a surrogate however I eventually became pregnant naturally with my son Shane Against the wishes of my oncologist I carried my baby After a perfectly healthy pregnancy and baby boy later I learnt that my tumour had actually shrunk from the pregnancy Shane s birth was a major deal I wanted something to wear that represented him in a way that felt like me and expressed my personal style I designed a dog tag charm with Shane s named stamped on the front which I styled with a long thick link chain I didn t take it off A hair stylist friend of mine was working with Uma Thurman at the time and suggested I make something for Uma that represented her kids She ended up wearing it on the cover of Glamour Magazine and Jennifer Fisher Jewellery was born Jewellery Designer Jennifer began her career as a Hollywood stylist before launching her award winning eponymous jewellery brand With a flagship store on New York City s lower Fifth Avenue her loyal fan base includes Jennifer Lopez Michelle Obama Naomi Watts Rihanna and Sarah Jessica Parker She is mother to Shane 14 and Drew 12 and lives in New York What s been the most incredible moment of your career so far Getting nominated for Accessory Designer of the Year by the CFDA What advice would you give yourself starting out again Worry less about what you think you need to be like based on what traditional fashion is You need to be yourself do what you do and not worry about being accepted To be a successful designer you need to create good product run a good business and sell product Trust your gut Describe your daily routine I wake up my husband Kevin brings me coffee in bed every morning I make breakfast for my kids and get them off to school I always try to look at my schedule before I go to sleep to plan out what I will be wearing I have a rack of clothing looks that are ready to go in my room at all times I am normally one of the first ones in the office and we get the day started right away We go right into meetings whether it is design PR depending on what project we are working on and I am generally at the office for a full day I normally leave around 6 30pm I like to have the food planned for my kids so I can have dinner ready for them I have been cooking later now that they are a little bit older but we try to have family dinner as often as we can I then work out if I didn t have time in the morning What s your personal style favourite look Jeans jeans and jeans I like denim I Getty To be a successful designer you need to create good product run a good business and sell product Trust your gut 30 autumn tales wear a lot and I wear a lot of men s shirts I used to be more into rock tees I m not really there anymore I like to keep it very clean and minimal with solid colours I wear my custom stack of burnish cuffs every day and switch out my hoops we have more than 65 hoop options I always like to wear two rings on my middle finger If I am not wearing hoops I will throw on a charm necklace Um velPa voluptior se enessita quibus magniendi utassin nam What do you do to unwind I like to go for an Aperol Spritz after work that is always fun That is my way of unwinding How do you spend downtime with the family A lot of our downtime is at home hanging out My kids have pretty busy schedules my daughter plays soccer and my son plays basketball so unfortunately our weekend time is limited A lot of our quality time revolves around food and the kitchen What s your favourite travel destination St Barts If you could take three items to a desert island what would they be Beside my husband and my kids my Mountain Ocean Coconut Skin Trip my vanilla spray and Barbara Sturm Glow Drops If you could pass one piece of your advice on to your children what would it be Don t take things too personally in life www jenniferfisherjewelry com jenniferfisherjewelry

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How I make it work How did your journey with jewellery designing begin JENNIFER FISHER I was living and styling in NYC for an LA based director when I was diagnosed with a desmoid tumour When we wanted to have children my oncologist didn t think it was a good idea for me to carry a baby as the tumour grows with oestrogen After multiple attempts with a surrogate however I eventually became pregnant naturally with my son Shane Against the wishes of my oncologist I carried my baby After a perfectly healthy pregnancy and baby boy later I learnt that my tumour had actually shrunk from the pregnancy Shane s birth was a major deal I wanted something to wear that represented him in a way that felt like me and expressed my personal style I designed a dog tag charm with Shane s named stamped on the front which I styled with a long thick link chain I didn t take it off A hair stylist friend of mine was working with Uma Thurman at the time and suggested I make something for Uma that represented her kids She ended up wearing it on the cover of Glamour Magazine and Jennifer Fisher Jewellery was born Jewellery Designer Jennifer began her career as a Hollywood stylist before launching her award winning eponymous jewellery brand With a flagship store on New York City s lower Fifth Avenue her loyal fan base includes Jennifer Lopez Michelle Obama Naomi Watts Rihanna and Sarah Jessica Parker She is mother to Shane 14 and Drew 12 and lives in New York What s been the most incredible moment of your career so far Getting nominated for Accessory Designer of the Year by the CFDA What advice would you give yourself starting out again Worry less about what you think you need to be like based on what traditional fashion is You need to be yourself do what you do and not worry about being accepted To be a successful designer you need to create good product run a good business and sell product Trust your gut Describe your daily routine I wake up my husband Kevin brings me coffee in bed every morning I make breakfast for my kids and get them off to school I always try to look at my schedule before I go to sleep to plan out what I will be wearing I have a rack of clothing looks that are ready to go in my room at all times I am normally one of the first ones in the office and we get the day started right away We go right into meetings whether it is design PR depending on what project we are working on and I am generally at the office for a full day I normally leave around 6 30pm I like to have the food planned for my kids so I can have dinner ready for them I have been cooking later now that they are a little bit older but we try to have family dinner as often as we can I then work out if I didn t have time in the morning What s your personal style favourite look Jeans jeans and jeans I like denim I Getty To be a successful designer you need to create good product run a good business and sell product Trust your gut 30 autumn tales wear a lot and I wear a lot of men s shirts I used to be more into rock tees I m not really there anymore I like to keep it very clean and minimal with solid colours I wear my custom stack of burnish cuffs every day and switch out my hoops we have more than 65 hoop options I always like to wear two rings on my middle finger If I am not wearing hoops I will throw on a charm necklace Um velPa voluptior se enessita quibus magniendi utassin nam What do you do to unwind I like to go for an Aperol Spritz after work that is always fun That is my way of unwinding How do you spend downtime with the family A lot of our downtime is at home hanging out My kids have pretty busy schedules my daughter plays soccer and my son plays basketball so unfortunately our weekend time is limited A lot of our quality time revolves around food and the kitchen What s your favourite travel destination St Barts If you could take three items to a desert island what would they be Beside my husband and my kids my Mountain Ocean Coconut Skin Trip my vanilla spray and Barbara Sturm Glow Drops If you could pass one piece of your advice on to your children what would it be Don t take things too personally in life www jenniferfisherjewelry com jenniferfisherjewelry

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THE CRAFT Club life of FAS HION DEEP IN EVERY HEART SLUMBERS A DREAM AND THE COUTURIER KNOWS IT christian dior photography nato welton

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THE CRAFT Club life of FAS HION DEEP IN EVERY HEART SLUMBERS A DREAM AND THE COUTURIER KNOWS IT christian dior photography nato welton

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ALMOST ALL CREATIVITY REQUIRES PURPOSEFUL PLAY IN ORDER TO BE IRREPLACEABLE ONE MUST ALWAYS BE DIFFERENT a b r a h a m m a s lo w coco chanel PURPLEDRAGONPLAY COM

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ALMOST ALL CREATIVITY REQUIRES PURPOSEFUL PLAY IN ORDER TO BE IRREPLACEABLE ONE MUST ALWAYS BE DIFFERENT a b r a h a m m a s lo w coco chanel PURPLEDRAGONPLAY COM

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Club life PLAYING DRESS UP BEGINS AT AGE FIVE AND NEVER TRULY ENDS I DON T DESIGN CLOTHES I DESIGN DREAMS k at e s pa d e r alph l auren PURPLEDRAGONPLAY COM

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Club life PLAYING DRESS UP BEGINS AT AGE FIVE AND NEVER TRULY ENDS I DON T DESIGN CLOTHES I DESIGN DREAMS k at e s pa d e r alph l auren PURPLEDRAGONPLAY COM

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Club life Club life Concocting creating baking and making an enchanting and magical world where you are free to learn explore and discover IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE albert einstein THE WORLD IS BUT A CANVAS TO THE IMAGINATION h e n r y d av i d t h o r e a u 38 autumn tales PURPLEDRAGONPLAY COM

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Club life Club life Concocting creating baking and making an enchanting and magical world where you are free to learn explore and discover IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE albert einstein THE WORLD IS BUT A CANVAS TO THE IMAGINATION h e n r y d av i d t h o r e a u 38 autumn tales PURPLEDRAGONPLAY COM

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WHY FIT IN WHEN YOU WERE BORN TO STAND OUT a n n a w i n to u r TUITION MENTORING CONSULTANCY The best advice and support wherever you are in the world Bonas MacFarlane really is unique amongst education providers Having spent twentyfive years as pioneers of our services we are now the leading company of our kind in the UK We manage all aspects of a child s education Our team of full time consultants and support staff based in Chelsea is the largest and broadest reaching of any education support provider in the UK bonasmacfarlane co uk 44 0 207 223 2794 Registered Centre

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WHY FIT IN WHEN YOU WERE BORN TO STAND OUT a n n a w i n to u r TUITION MENTORING CONSULTANCY The best advice and support wherever you are in the world Bonas MacFarlane really is unique amongst education providers Having spent twentyfive years as pioneers of our services we are now the leading company of our kind in the UK We manage all aspects of a child s education Our team of full time consultants and support staff based in Chelsea is the largest and broadest reaching of any education support provider in the UK bonasmacfarlane co uk 44 0 207 223 2794 Registered Centre

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Travel DESIGNS FOR LIVING Pierre Cardin Yves Saint Laurent and Ferruccio Ferragamo are among the many haute couture names who ve turned their hand and their eye for style to creating hotel suites and private residences Here are nine exquisite places you can stay in We promise you won t want to leave words xenia taliotis 1 PIERRE CARDIN S LE PALAIS BULLES C TE D AZUR Cardin s extraordinary 10 bedroom bubble palace built by architect Antti Lovag looks like a jumble of antique diving masks periscopes or caves stuck together Sitting high up in Th oule sur Mer and overlooking the Bay of Cannes its tropical gardens waterfalls and private swimming pools make it an incomparable party or wedding venue www palaisbulles com 42 autumn tales

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Travel DESIGNS FOR LIVING Pierre Cardin Yves Saint Laurent and Ferruccio Ferragamo are among the many haute couture names who ve turned their hand and their eye for style to creating hotel suites and private residences Here are nine exquisite places you can stay in We promise you won t want to leave words xenia taliotis 1 PIERRE CARDIN S LE PALAIS BULLES C TE D AZUR Cardin s extraordinary 10 bedroom bubble palace built by architect Antti Lovag looks like a jumble of antique diving masks periscopes or caves stuck together Sitting high up in Th oule sur Mer and overlooking the Bay of Cannes its tropical gardens waterfalls and private swimming pools make it an incomparable party or wedding venue www palaisbulles com 42 autumn tales

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Travel 5 DIANE VON FURSTENBERG S GRAND PIANO SUITE CLARIDGE S LONDON 2 RALPH LAUREN S PINEAPPLE HOUSE ROUNDHILL HOTEL VILLAS MONTEGO BAY Ralph Lauren has had homes at Roundhill for more than 20 years and although these are both private guests can still enjoy living as he does in any of the other impeccable villas in Pineapple House all of which he designed If you could be anywhere right now you d want to be in one of these rooms either resting on a mahogany four poster or having a drink on your terrace watching the sun rise or set on another perfect day in paradise www roundhill com 3 GIANNI VERSACE S PALAZZO VERSACE QUEENSLAND Glossy glamorous and glitzy the Palazzo Versace dazzles with its opulence There are marble Roman columns gargantuan chandeliers spectacular mosaic floors and a beautiful lagoon pool Away from the public places the bedrooms are somewhat quieter and furnished with pieces designed by the House of Versace www palazzoversace com au 44 autumn tales 4 ARMANI HOTEL DUBAI Located in Dubai s famous landmark the Burj Khalifa Tower the tallest building in the world Armani s 160 room hotel bears his hallmark sophistication and taste for luxury Guests have their own butler who ll ensure their stay is nothing short of perfect and access to a lift that takes them straight to the designer label packed Dubai mall www armanihoteldubai com PURPLEDRAGONPLAY COM Claridge s has been von Furstenberg s home from home for decades so it s perhaps not surprising that the hotel asked her to advise on its renovation nine years ago The Grand Piano Suite bears her signature style and refinement in every gorgeous detail from the luxurious sofas and cashmere blankets to the elegant writing desk and deep deep bed www claridges co uk 6 THE COCO CHANEL SUITE RITZ PARIS Coco Chanel made the Ritz Paris her home from 1937 to her death in 1971 and infused her rooms with her own personal stamp Though the hotel s Coco Chanel Suite is a far cry from the modestly proportioned accommodation she occupied the aesthetic is pure Coco with coromandel lacquer furniture baroque mirrors and wheat beige hues www ritzparis com

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Travel 5 DIANE VON FURSTENBERG S GRAND PIANO SUITE CLARIDGE S LONDON 2 RALPH LAUREN S PINEAPPLE HOUSE ROUNDHILL HOTEL VILLAS MONTEGO BAY Ralph Lauren has had homes at Roundhill for more than 20 years and although these are both private guests can still enjoy living as he does in any of the other impeccable villas in Pineapple House all of which he designed If you could be anywhere right now you d want to be in one of these rooms either resting on a mahogany four poster or having a drink on your terrace watching the sun rise or set on another perfect day in paradise www roundhill com 3 GIANNI VERSACE S PALAZZO VERSACE QUEENSLAND Glossy glamorous and glitzy the Palazzo Versace dazzles with its opulence There are marble Roman columns gargantuan chandeliers spectacular mosaic floors and a beautiful lagoon pool Away from the public places the bedrooms are somewhat quieter and furnished with pieces designed by the House of Versace www palazzoversace com au 44 autumn tales 4 ARMANI HOTEL DUBAI Located in Dubai s famous landmark the Burj Khalifa Tower the tallest building in the world Armani s 160 room hotel bears his hallmark sophistication and taste for luxury Guests have their own butler who ll ensure their stay is nothing short of perfect and access to a lift that takes them straight to the designer label packed Dubai mall www armanihoteldubai com PURPLEDRAGONPLAY COM Claridge s has been von Furstenberg s home from home for decades so it s perhaps not surprising that the hotel asked her to advise on its renovation nine years ago The Grand Piano Suite bears her signature style and refinement in every gorgeous detail from the luxurious sofas and cashmere blankets to the elegant writing desk and deep deep bed www claridges co uk 6 THE COCO CHANEL SUITE RITZ PARIS Coco Chanel made the Ritz Paris her home from 1937 to her death in 1971 and infused her rooms with her own personal stamp Though the hotel s Coco Chanel Suite is a far cry from the modestly proportioned accommodation she occupied the aesthetic is pure Coco with coromandel lacquer furniture baroque mirrors and wheat beige hues www ritzparis com

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Travel 7 YVES SAINT LAURENT S VILLA OASIS MARRAKECH Marrakech and the Jardin Majorelle struck Saint Laurent like a love at first sight lightning bolt becoming his refuge and inspiration from that moment on The garden which he bought in 1980 is open to the public but more exciting still is the fact that Four Seasons Marrakech offers Extraordinary Experience guided tours of his home Villa Oasis They give an astonishing insight into the life and mind of a genius www fourseasons com marrakech 8 BULGARI S HOTEL SHANGHAI Bulgari s sixth hotel in three skyscrapers with incomparable views of the city is a sumptuous showcase of Italian aesthetic There s Navona travertine as you would expect gold as you would expect leather and granite again as you would expect from an Italian brand The jade green swimming pool with its fourposter loungers and the fabulous spa are among the key attractions www bulgarihotels com 9 FERRUCCIO FERRAGAMO S IL BORRO TUSCANY This alluring medieval estate between Florence and Arezzo is Ferragamo s passion project Since buying it in 1993 he has brought it back to life perfectly balancing its history with modernity The accommodation is divine 35 suites housed in ancient stone buildings and a 10 bedroom villa All are surrounded by vineyards olive groves and orchards It s a pastoral idyll www ilborro it 46 autumn tales

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Travel 7 YVES SAINT LAURENT S VILLA OASIS MARRAKECH Marrakech and the Jardin Majorelle struck Saint Laurent like a love at first sight lightning bolt becoming his refuge and inspiration from that moment on The garden which he bought in 1980 is open to the public but more exciting still is the fact that Four Seasons Marrakech offers Extraordinary Experience guided tours of his home Villa Oasis They give an astonishing insight into the life and mind of a genius www fourseasons com marrakech 8 BULGARI S HOTEL SHANGHAI Bulgari s sixth hotel in three skyscrapers with incomparable views of the city is a sumptuous showcase of Italian aesthetic There s Navona travertine as you would expect gold as you would expect leather and granite again as you would expect from an Italian brand The jade green swimming pool with its fourposter loungers and the fabulous spa are among the key attractions www bulgarihotels com 9 FERRUCCIO FERRAGAMO S IL BORRO TUSCANY This alluring medieval estate between Florence and Arezzo is Ferragamo s passion project Since buying it in 1993 he has brought it back to life perfectly balancing its history with modernity The accommodation is divine 35 suites housed in ancient stone buildings and a 10 bedroom villa All are surrounded by vineyards olive groves and orchards It s a pastoral idyll www ilborro it 46 autumn tales

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THE ADVENTURE STARTS HERE COMPETITION WINNER AMY WRIGHT 5 We loved how Amy used such colourful language to describe the setting What really stood out for was the red happy Dragon and the magical den This captured our imagination along with her fantastic illustrations masaps judges THE TREASURE HUNT Thank you to this beautiful competition entrant from our grown up member Leonor We couldn t resist sharing I A O words illustrations leonor chen kuo NCE there was a tiny island Hidden in the mist So no one really knew This place could exist There lived lots of penguins That loved to splash on the beach And a water fearing dodo Who sat just out of reach SAW HAPPY RED DRAGON FACE and it was a real dragon and I ran and ran and ran down the stairs and opened the door It led into the garden I climbed over the fence and then I saw the dragon again Then I was flying in the sky because the dragon picked me up with his claws And when he picked me up I was in the clouds 48 autumn tales and there was a magical garden The dragon still looked happy because he hoped that he had made friends with me I was happy because my favourite colour was red and I was flying It was exciting but scary I hoped that the dragon wasn t going to eat me and he didn t We stayed best friends forever How Dodo wished he were braver So he wouldn t be as bored When a glint of light caught his eye From further up the shore It was a jar with a shiny coin Excited Dodo stuck his head in He tossed and tugged PURPLEDRAGONPLAY COM then tumbled And at last it popped out spinning Treasure said Dodo to his penguin friend Where there is one there must be more Let s find it said the penguin What an adventure we have in store They soon came across an inquisitive pig Who was busy snooping around The excited birds told him their quest A treasure must be found The muddy pig showed them a trail And they walked till they reached a tree Where just behind a heavy trunk A tortoise slept carefree The old tortoise slowly got up And to both the birds he said I think I ve seen many coins before But it s all muddled in my head Dodo and the little penguin Were as sad as sad can be When they bumped into two small mice Who threw the coin up a tree A monkey grabbed the coin and said This now belongs to me But as he danced in glee he tripped And ended hanging from the tree Oh dear my friends What an awkward situation But if I pointed to the treasure Could I have your cooperation There s a dark cave by the coast And the treasure is deep inside Be careful who you talk to And make sure it is low tide If they followed him they d be there quicker So they trailed behind the shark In the dim light they saw a sparkle The treasure was before their eyes The little penguin waddled over And the shark took her by surprise Ignoring his fear of water Dodo jumped into the jaws Now the shark wasn t able to bite down Too many feathers was the cause The shark coughed spat and spluttered And Dodo came out with a pop The little penguin followed Dodo And they ran home without a stop They got to the cave The treasure s this way Said a reef shark with a smirk It ll be easier if you follow me You ll find it ll be less work If this little island you should encounter You will find a dodo feeling great He overcame his fears On an adventure he helped create Dodo and the little penguin had to agree The cave was awfully dark Visit purpledragonplay com to see all of Leonor s illustrations

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THE ADVENTURE STARTS HERE COMPETITION WINNER AMY WRIGHT 5 We loved how Amy used such colourful language to describe the setting What really stood out for was the red happy Dragon and the magical den This captured our imagination along with her fantastic illustrations masaps judges THE TREASURE HUNT Thank you to this beautiful competition entrant from our grown up member Leonor We couldn t resist sharing I A O words illustrations leonor chen kuo NCE there was a tiny island Hidden in the mist So no one really knew This place could exist There lived lots of penguins That loved to splash on the beach And a water fearing dodo Who sat just out of reach SAW HAPPY RED DRAGON FACE and it was a real dragon and I ran and ran and ran down the stairs and opened the door It led into the garden I climbed over the fence and then I saw the dragon again Then I was flying in the sky because the dragon picked me up with his claws And when he picked me up I was in the clouds 48 autumn tales and there was a magical garden The dragon still looked happy because he hoped that he had made friends with me I was happy because my favourite colour was red and I was flying It was exciting but scary I hoped that the dragon wasn t going to eat me and he didn t We stayed best friends forever How Dodo wished he were braver So he wouldn t be as bored When a glint of light caught his eye From further up the shore It was a jar with a shiny coin Excited Dodo stuck his head in He tossed and tugged PURPLEDRAGONPLAY COM then tumbled And at last it popped out spinning Treasure said Dodo to his penguin friend Where there is one there must be more Let s find it said the penguin What an adventure we have in store They soon came across an inquisitive pig Who was busy snooping around The excited birds told him their quest A treasure must be found The muddy pig showed them a trail And they walked till they reached a tree Where just behind a heavy trunk A tortoise slept carefree The old tortoise slowly got up And to both the birds he said I think I ve seen many coins before But it s all muddled in my head Dodo and the little penguin Were as sad as sad can be When they bumped into two small mice Who threw the coin up a tree A monkey grabbed the coin and said This now belongs to me But as he danced in glee he tripped And ended hanging from the tree Oh dear my friends What an awkward situation But if I pointed to the treasure Could I have your cooperation There s a dark cave by the coast And the treasure is deep inside Be careful who you talk to And make sure it is low tide If they followed him they d be there quicker So they trailed behind the shark In the dim light they saw a sparkle The treasure was before their eyes The little penguin waddled over And the shark took her by surprise Ignoring his fear of water Dodo jumped into the jaws Now the shark wasn t able to bite down Too many feathers was the cause The shark coughed spat and spluttered And Dodo came out with a pop The little penguin followed Dodo And they ran home without a stop They got to the cave The treasure s this way Said a reef shark with a smirk It ll be easier if you follow me You ll find it ll be less work If this little island you should encounter You will find a dodo feeling great He overcame his fears On an adventure he helped create Dodo and the little penguin had to agree The cave was awfully dark Visit purpledragonplay com to see all of Leonor s illustrations

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A boutique prep school in the heart of Chelsea Register your child and book a bespoke tour today The school successfully fulfils its aim to maintain high academic standards within a creative stimulating environment ISI INDEPENDENT SCHOOLS INSPECTORATE 020 7352 4040 laura cameronhouseschool org

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A boutique prep school in the heart of Chelsea Register your child and book a bespoke tour today The school successfully fulfils its aim to maintain high academic standards within a creative stimulating environment ISI INDEPENDENT SCHOOLS INSPECTORATE 020 7352 4040 laura cameronhouseschool org

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the weekender THE WEEKENDER THE PIG AT BRIDGE PLACE Steeped in rock n roll tradition playing host to the likes of Led Zeppelin and Pink Floyd in the 70 s this striking 17th century Jacobean mansion has been transformed into the latest instalment of Robin Hutson s Pig portfolio The Pig At Bridge Place words emily seares W ITH A FOCUS on quality and attention to detail synonymous with The Pig brand interiors have been overseen by acclaimed designer Judy Hutson whose signature style has given The Pig its unique brand of effortless laid back chic Formerly Bridge Place Country Club the venue is located just a few miles south of Canterbury in the Kent Downs Area of Outstanding Natural Beauty With a host of family friendly activities on the doorstep such as horse riding cycling and sailing the hotel offers beautiful views of the rolling Kent countryside known as the garden of England The venue has a luxurious country house vibe with the main house hosting a wealth of period features including large fireplaces secret stairways panelled rooms and endless nooks and crannies It features 29 bedrooms seven of which are Hop Pickers Huts with a rustic backto nature feel built from reclaimed materials These can be reached via a hand crafted wooden bridge overlooking a picturesque brook If you re after total relaxation Potting Shed massage treatment rooms are just a stone s throw from the kitchen gardens offering a range 52 autumn tales PURPLEDRAGONPLAY COM

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the weekender THE WEEKENDER THE PIG AT BRIDGE PLACE Steeped in rock n roll tradition playing host to the likes of Led Zeppelin and Pink Floyd in the 70 s this striking 17th century Jacobean mansion has been transformed into the latest instalment of Robin Hutson s Pig portfolio The Pig At Bridge Place words emily seares W ITH A FOCUS on quality and attention to detail synonymous with The Pig brand interiors have been overseen by acclaimed designer Judy Hutson whose signature style has given The Pig its unique brand of effortless laid back chic Formerly Bridge Place Country Club the venue is located just a few miles south of Canterbury in the Kent Downs Area of Outstanding Natural Beauty With a host of family friendly activities on the doorstep such as horse riding cycling and sailing the hotel offers beautiful views of the rolling Kent countryside known as the garden of England The venue has a luxurious country house vibe with the main house hosting a wealth of period features including large fireplaces secret stairways panelled rooms and endless nooks and crannies It features 29 bedrooms seven of which are Hop Pickers Huts with a rustic backto nature feel built from reclaimed materials These can be reached via a hand crafted wooden bridge overlooking a picturesque brook If you re after total relaxation Potting Shed massage treatment rooms are just a stone s throw from the kitchen gardens offering a range 52 autumn tales PURPLEDRAGONPLAY COM

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With a farm to table food concept ingredients have either been homegrown in the gardens or sourced from Kent s finest producers of indulgent and revitalising treatments As with other Pig locations the kitchen garden and restaurant sit at heart of the offer fusing premium service and dining with a strong ethos of sustainability With a farm to table food concept ingredients have either been homegrown in the gardens or sourced from Kent s finest producers all within a 25 mile radius The menu is driven by the kitchen gardener forager and chef with a focus on fresh in season and uncomplicated kitchen garden food The menu also celebrates English wines many of which are sourced from the 50 odd vineyards in the surrounding area It s no secret that major French wine houses are actively investing in the area due to the similar climate and soil composition to the Champagne region Whether it s luxurious homely relaxation you re after or an active break with the family offering a tasty life lesson in sustainable eating The Pig At Bridge Place provides rural rustic charm in abundance The Pig At Bridge Place Bourne Park Rd Bridge Canterbury CT4 5LF Tel 01227 830 208 54 autumn tales

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With a farm to table food concept ingredients have either been homegrown in the gardens or sourced from Kent s finest producers of indulgent and revitalising treatments As with other Pig locations the kitchen garden and restaurant sit at heart of the offer fusing premium service and dining with a strong ethos of sustainability With a farm to table food concept ingredients have either been homegrown in the gardens or sourced from Kent s finest producers all within a 25 mile radius The menu is driven by the kitchen gardener forager and chef with a focus on fresh in season and uncomplicated kitchen garden food The menu also celebrates English wines many of which are sourced from the 50 odd vineyards in the surrounding area It s no secret that major French wine houses are actively investing in the area due to the similar climate and soil composition to the Champagne region Whether it s luxurious homely relaxation you re after or an active break with the family offering a tasty life lesson in sustainable eating The Pig At Bridge Place provides rural rustic charm in abundance The Pig At Bridge Place Bourne Park Rd Bridge Canterbury CT4 5LF Tel 01227 830 208 54 autumn tales

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Members moments EV EN TS Daniel loves Rainbow Rob as he enjoys touching the textures discovering the animals and colours of the book There is a nice underlying message for everyone in the story I m reading The Riviera Set by Mary S Lovell An interesting lady who lived it up in one of my favourite places during the golden years True glamour and with lots of familiar legendary characters to learn more about Finally Joe is reading The Bank That Lived A Little by Philip Augar A level headed look into several decades at Barclays Bank plus a change plus c est la m me chose Louisa Joe Dickerson with Daniel 18 months SCOTT DUNN FAMILY TRAVEL EVENT PH Lucia Senasiova Photography Scott Dunn travel consultants chatted with Purple Dragon members about the perfect family holiday as well as giving advice on travelling with children and babies Pietro is 5 years old and every evening we read a book for homework But to allow Vittoria also to enjoy the time we read together 365 stories and Rhymes for boys A Story A Day Vittoria loves Rod Campbell s Dear Zoo she enjoys making the sounds of each animal and also the Usborne touchy feely books My reading is always about my job I m actually also writing my own book Wedding Marketing as I m an event and wedding planner Amalia Pugnali with Pietro 5 and Vittoria 18 months An update of what s been happening in the world of Purple Dragon BARNES CHILDREN S LITERATURE FESTIVAL Purple Dragon welcomed children of all ages to our pop up Big Top tent at London s largest dedicated children s literature festival Activities included decorating Mr Twit s gigantic beardand writing the longest story ever IF YOU D LIKE TO DISCUSS AN EVENT WITH PURPLE DRAGON Please contact tamsin irving purpledragonplay com BONAS MACFARLANE EDUCATION A fascinating talk about Surviving the World s most Competitive Schooling System William Petty debunked the myths unpacked the truth and generally calmed parents down We are currently enjoying The Fox The Star by Coralie Bickford Smith We love reading it because it of the emotion behind the story and the illustrations for the girls to follow I m reading Shoe Dog by Phil Knight Vivienne Lovett with Amelia 4 Isabella 3 5 and Joseph FAMILY BOOK CLUB Purple Dragon members reveal what they re reading together I am currently reading Circe by Madeline Miller It is an epic saga all about womanhood through the eyes of a Greek nymph Peter is reading Origin by Dan Brown because he loves a rollicking thriller Connor is reading The Hate U Give which is spawning much conversation about perception racism and standing up for what s right Lukas is reading Ned s Circus of Marvels by Justin Fisher He can t put it down it s full of magic and intrigue Sharai Meyers Peter Field with Connor 13 and Lukas 10 Tasos loves to read The Stickman dinosaur books and The Very Hungry Caterpillar Evan likes to read touchand feel books and Peekaboo books Annie XXX Ntelekos with Tasos 3 5 and Evan 1 5

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Members moments EV EN TS Daniel loves Rainbow Rob as he enjoys touching the textures discovering the animals and colours of the book There is a nice underlying message for everyone in the story I m reading The Riviera Set by Mary S Lovell An interesting lady who lived it up in one of my favourite places during the golden years True glamour and with lots of familiar legendary characters to learn more about Finally Joe is reading The Bank That Lived A Little by Philip Augar A level headed look into several decades at Barclays Bank plus a change plus c est la m me chose Louisa Joe Dickerson with Daniel 18 months SCOTT DUNN FAMILY TRAVEL EVENT PH Lucia Senasiova Photography Scott Dunn travel consultants chatted with Purple Dragon members about the perfect family holiday as well as giving advice on travelling with children and babies Pietro is 5 years old and every evening we read a book for homework But to allow Vittoria also to enjoy the time we read together 365 stories and Rhymes for boys A Story A Day Vittoria loves Rod Campbell s Dear Zoo she enjoys making the sounds of each animal and also the Usborne touchy feely books My reading is always about my job I m actually also writing my own book Wedding Marketing as I m an event and wedding planner Amalia Pugnali with Pietro 5 and Vittoria 18 months An update of what s been happening in the world of Purple Dragon BARNES CHILDREN S LITERATURE FESTIVAL Purple Dragon welcomed children of all ages to our pop up Big Top tent at London s largest dedicated children s literature festival Activities included decorating Mr Twit s gigantic beardand writing the longest story ever IF YOU D LIKE TO DISCUSS AN EVENT WITH PURPLE DRAGON Please contact tamsin irving purpledragonplay com BONAS MACFARLANE EDUCATION A fascinating talk about Surviving the World s most Competitive Schooling System William Petty debunked the myths unpacked the truth and generally calmed parents down We are currently enjoying The Fox The Star by Coralie Bickford Smith We love reading it because it of the emotion behind the story and the illustrations for the girls to follow I m reading Shoe Dog by Phil Knight Vivienne Lovett with Amelia 4 Isabella 3 5 and Joseph FAMILY BOOK CLUB Purple Dragon members reveal what they re reading together I am currently reading Circe by Madeline Miller It is an epic saga all about womanhood through the eyes of a Greek nymph Peter is reading Origin by Dan Brown because he loves a rollicking thriller Connor is reading The Hate U Give which is spawning much conversation about perception racism and standing up for what s right Lukas is reading Ned s Circus of Marvels by Justin Fisher He can t put it down it s full of magic and intrigue Sharai Meyers Peter Field with Connor 13 and Lukas 10 Tasos loves to read The Stickman dinosaur books and The Very Hungry Caterpillar Evan likes to read touchand feel books and Peekaboo books Annie XXX Ntelekos with Tasos 3 5 and Evan 1 5

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SHARAI S LETTER new the old the functional the impractical all jumbled up in a whirl of options Since I was a child the ability to dress up and how that changed my world enthralled me Much of my early school years in Holland were spent in long dresses princess crowns and fairy wings and the transition from this to school in Scotland with its strict uniform of scratchy socks kilts shirts ties and an absolute distain for individuality shaped my view of school as a place to be endured rather than embraced I was fascinated by Mr Benn a children s programme where the suited and hatted Mr Benn leaves his house every day and heads straight to his local fancy dress shop He s invited by the shop keeper a mysterious gentleman with fez and moustache to try on a particular outfit and then heads out the back door into an alternate reality where he lives the life of the outfit he s wearing one day a doctor another explorer the next an astronaut if only it were that simple There s no doubt in my mind however that what you wear affects and often reflects your mood Whether we like it or not we make judgements rightly or wrongly about those around us based on the choices they make In my life pre children and pre PD I spent six years working in fashion I learned to love and loathe the industry in equal measure My experience was of an industry that both took itself too seriously fashion as art but that failed to take the business seriously both with a lack of technical training funding and some pervasive snobbery dictating that it s better to be a struggling artist making clothes for the few than to be commercially relevant I loved the pace that you re constantly working on something new the searching and sourcing the most beautiful fabrics the process from idea 58 autumn tales to show and then the thrill of seeing people in your clothes I still love a new piece of something lovely the feel the smell the soft smoothness of a new cashmere jumper the crisp sharpness of shirt the fluid drape of a silk dress and unscuffed loveliness of new shoes Once work is done and kids are in bed checking in with net a porter to see what s new three times a week is my longstanding fashion fix My 13 year old has recently developed a love of fashion too it started with trainers and has moved on to all other items of clothing It s undoubtedly driven both by what he likes but also by what is seen as being cool We ve had great debates about the integrity of fashion and purchasing choices both from a sourcing and manufacturing basis and from a brand philosophy viewpoint Is something actually better because your friends all think it s the best When you re 13 yes undoubtedly Is it appropriate for a teenager to aspire to grown up brands blowing 2 years of savings birthday and Christmas money on a Palm Angels jacket I think yes but appreciate many think no Should we try and encourage Is it appropriate for a teenager to aspire to grown up brands blowing 2 years of savings on a Palm Angels jacket I think yes but appreciate many think no the next generation to buy sustainably and for the long term without question Should we encourage our kids to see through stereotypes and preconceptions to the person underneath absolutely The thing I most want my children to know is that they should be the person they want to be Don t follow the pack in anything but don t feel like you have to be different just to be different If you feel great in something that s it it s neither better or worse because someone else says so You don t have to like want have designer labels and conversely it s ok to like shiny new things as long as you know these are just window dressing a glamour in it s truest form an illusion Keep your sense of humour and perspective it s ok to have great depths with hidden shallows Sharai Meyers Founder CEO David McKee I VE ALWAYS LOVED CLOTHES the

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SHARAI S LETTER new the old the functional the impractical all jumbled up in a whirl of options Since I was a child the ability to dress up and how that changed my world enthralled me Much of my early school years in Holland were spent in long dresses princess crowns and fairy wings and the transition from this to school in Scotland with its strict uniform of scratchy socks kilts shirts ties and an absolute distain for individuality shaped my view of school as a place to be endured rather than embraced I was fascinated by Mr Benn a children s programme where the suited and hatted Mr Benn leaves his house every day and heads straight to his local fancy dress shop He s invited by the shop keeper a mysterious gentleman with fez and moustache to try on a particular outfit and then heads out the back door into an alternate reality where he lives the life of the outfit he s wearing one day a doctor another explorer the next an astronaut if only it were that simple There s no doubt in my mind however that what you wear affects and often reflects your mood Whether we like it or not we make judgements rightly or wrongly about those around us based on the choices they make In my life pre children and pre PD I spent six years working in fashion I learned to love and loathe the industry in equal measure My experience was of an industry that both took itself too seriously fashion as art but that failed to take the business seriously both with a lack of technical training funding and some pervasive snobbery dictating that it s better to be a struggling artist making clothes for the few than to be commercially relevant I loved the pace that you re constantly working on something new the searching and sourcing the most beautiful fabrics the process from idea 58 autumn tales to show and then the thrill of seeing people in your clothes I still love a new piece of something lovely the feel the smell the soft smoothness of a new cashmere jumper the crisp sharpness of shirt the fluid drape of a silk dress and unscuffed loveliness of new shoes Once work is done and kids are in bed checking in with net a porter to see what s new three times a week is my longstanding fashion fix My 13 year old has recently developed a love of fashion too it started with trainers and has moved on to all other items of clothing It s undoubtedly driven both by what he likes but also by what is seen as being cool We ve had great debates about the integrity of fashion and purchasing choices both from a sourcing and manufacturing basis and from a brand philosophy viewpoint Is something actually better because your friends all think it s the best When you re 13 yes undoubtedly Is it appropriate for a teenager to aspire to grown up brands blowing 2 years of savings birthday and Christmas money on a Palm Angels jacket I think yes but appreciate many think no Should we try and encourage Is it appropriate for a teenager to aspire to grown up brands blowing 2 years of savings on a Palm Angels jacket I think yes but appreciate many think no the next generation to buy sustainably and for the long term without question Should we encourage our kids to see through stereotypes and preconceptions to the person underneath absolutely The thing I most want my children to know is that they should be the person they want to be Don t follow the pack in anything but don t feel like you have to be different just to be different If you feel great in something that s it it s neither better or worse because someone else says so You don t have to like want have designer labels and conversely it s ok to like shiny new things as long as you know these are just window dressing a glamour in it s truest form an illusion Keep your sense of humour and perspective it s ok to have great depths with hidden shallows Sharai Meyers Founder CEO David McKee I VE ALWAYS LOVED CLOTHES the

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E XC E P T I O N A L T R AV E L La Samantina Pollen a Mallorca EXCLUSIVE OFFER Purple Dragon families can enjoy 500 off a Scott Dunn villa holiday For more information and T Cs please contact us on 020 3733 4104 or amelia vevers scottdunn com and quote Purple Dragon