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Branding GuidelinesNA SERVICE
Logo & Pinwheel................................................................................3Wayfair Family Logos.......................................................................4Brand Colors......................................................................................5Typography........................................................................................6NA Service Team Logos............................................coming soon!Iconography/Illustration..........................................coming soon!Video.............................................................................coming soon!02See our Wayfair 2021 Creative Guidelines for additional guidance & resources NA Service Creative GuidelinesTABLE OF CONTENTS
Primary LogoPreferredPrimary Logo, KnockoutPreferredSingle Color, KnockoutSecondary usageSingle Color, Core PurpleSecondary usageSingle Color, BlackSecondary usageWayfair Pinwheel, Knockout, & Single Color UseDoDon’tUse logo color that drives strongest legibilityDistort or alter the logoUse colors that make it hard or impossible to see the full pinwheelUse to create patterns or other images unless approvedEnsure that all 4 petals of the pinwheel have good contrast with backgroundChange colors of the logo or pinwheelUse the pinwheel as a stroke. Keep to the approved colors providedRotate the color positions of the pinwheel03See our Wayfair 2021 Creative Guidelines for additional guidance & resources NA Service Creative GuidelinesWAYFAIR LOGO & PINWHEELCLICK HEREto download these and other logos!
CLICK HEREto download these and other fonts!04See our Wayfair 2021 Creative Guidelines for additional guidance & resources NA Service Creative GuidelinesWAYFAIR FAMILY LOGOS
Wayfair Purple #7F178FLilac Quilt#E1DCF2Wind Chime#C4CECCSilverware#DBDBD3Hydrangea#BBB7D6Oregano#C0D594Eucalyptus#A0C2ACChamomile#EED693Pinwheel Violet#A77AD7Pinwheel Lime#92DA4vDPinwheel Clover#57C377Pinwheel Lemon#FFC600Velvet#612578Lawn Party#65A43DGreenhouse#007C57Yellow Brick#F2A900Picket Fence#FFFFFFNight Cap#3F2A5ACast Iron#332C3605See our Wayfair 2021 Creative Guidelines for additional guidance & resources NA Service Creative GuidelinesWAYFAIR BRAND COLORS
DoUse Recoleta paired with Sofia to inject the warmth of our brandUse Sofia to keep functional copy clean and easy to digestUse Recoleta at weights heavier than Semi-bold or in all capsAdd many eects that distort the visual tone of our typefacesUse our two typefaces as the same size and weightDon’tSofiaOur primary, sans-serif typefaceRecoletaOur secondary, serif typeface06See our Wayfair 2021 Creative Guidelines for additional guidance & resources NA Service Creative GuidelinesWAYFAIR TYPOGRAPHYCLICK HEREto download these typefaces!