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LOCAL BUSINESSDIGITAL MARKETINGPLAYBOOKI N C R E A S E R E V E N U E , I M P R O V E L O C A LS E O , & G R O W Y O U R B U S I N E S S W I T HT H E S E S O L U T I O N S

YOU KNOW BETTERTHAN ANYONEhow critical your business is to your financial andpersonal well-being. You’ve worked hard to build yourbrand and sacrificed a great deal in order to get yourbusiness where it is today.THE U.S. ECONOMY RELIESHEAVILY ON LOCAL BUSINESSESlike yours, which account for over a trillion dollars everyyear. However, competition only continues to get morefierce in local markets. Now that everyone is online,traditional marketing does not work as well as it used to.The fact is that your business needs a more active onlinepresence, but you can’t do it all by yourself.ReachCraft Agency1

be logged in all day posting to your social media accounts: Facebook,Instagram, Twitter, LinkedIn, TikTok, etc. be running split tests andoptimizing all your ads on Google, Facebook, and any other advertising andanalytics platforms you use write and post to your blog and third party blogsask for and reply to reviews on Google, Yelp, Facebook, and any other reviewsites you use shoot video take, edit and post photos add and edit listingshandle booking and scheduling with new leads write email copy formarketing manage your email service provider write messaging for textmarketing manage SMS software submit your site to directories create andupdate a business app update your website manage your e-commerceshopping cart be logged in all day posting to your socialmedia accounts: Facebook, Instagram, Twitter, LinkedIn, TikTok, etc. berunning split tests and optimizing all your ads on Google, Facebook, and anyother advertising and analytics platforms you use write and post to yourblog and third party blogs ask for and reply to reviews on Google, Yelp,Facebook, and any other review sites you use shoot video take, edit and postphotos add and edit listings handle booking and scheduling with new leadswrite email copy for marketing manage your email service provider writemessaging for text marketing manage SMS software submit your site todirectories create and update a business app update your website manageyour e-commerce shopping cart be logged in all dayHere’s what your day would look like if you werecrushing it at digital marketing and doing it all byyourself. You would need to…R E P E A TR E P E A T…all of that ON TOP of running the day-to-day in your business.For your business to succeed, you can't handle all of this by yourself.ReachCraft Agency2

SO YOU NEED MORE LEADS ANDBUSINESS FROM THE INTERNET, BUTHOW DO YOU GET THEM?ReachCraft Agency3

TO START WITH, HERE ARE THE TOPTHREE RULES OF THE ROAD WESHOULD KEEP IN MIND:ReachCraft Agency4

There's never been asingle business owner inthe history of the worldwho can make it, lookafter the money, andmarket it.Ernesto Sirolli TEDTalk: Want to Help Someone? ShutUp and ListenRULE #1ReachCraft Agency5DON’T DO IT ALL BYYOURSELF.

RULE #2DON’T HIRE JUST ANYBODY.Never let your best friend's sister's boyfriend'sbrother's girlfriend run your marketing. ReachCraft Agency6

DON’T HIRE THEWRONG AGENCY. RULE #3ReachCraft Agency7How can you tell if they'rethe wrong agency?They'll recommendservices beforediagnosing your businessperformance online.

WHAT TO LOOK FOR: An agency that beginsby identifying yourbiggest opportunitiesand then prescribesways to take advantageof those opportunities.HERE’S HOW THAT LOOKS…ReachCraft Agency8

SETTINGPRIORITIESThe importance of digital marketing for local businesses today can’t beoverstated. For your business to be successful or to scale, you need tomake correct use of social media, videos, and search engine optimizationtechniques.But how do you determine which marketing tactics should take priorityand which ones are a waste of time and money?Growing your business requires setting priorities. You need to setrelevant, trackable goals, then prioritize and execute your strategy.ReachCraft Agency9

IN ORDER FOR YOUR LOCALBUSINESS TO BE SUCCESSFULONLINE, YOU NEED:This is the sequence potential customers gothrough to find you. However, your marketingneeds to be built in the reverse order…Traffic that brings prospects to youA great reputation and 5-star reviews thatmake them trust you over your competitorsA website that converts prospects intobuyersReachCraft Agency10

WILL THEY CONVERT?WEBSITEAUDIT & OPTIMIZATIONThe Marketing Diagnostic leverages Google PageSpeed Insights toassess your website in the following areas:Desktop and mobile performanceOn-page contentPage load speedSocial media connectednessWe'll reveal problems with your site that are preventing leads fromgetting to you, and then compare the results to your competitors'sites and lay out suggested improvements.We will conduct a comprehensive audit of your website to help youdetermine how successful it is at drawing visitors and convertingleads.ReachCraft Agency11

CAN THEY TRUST YOU? REPUTATIONREVIEWNumber of reviewsRecency of reviewsNumber of review sourcesAverage review scoreReachCraft Agency12Businesses need recent and positive reviewseverywhere consumers are searching. Trustworthybusinesses generate more revenue, and trust is builton a great reputation.Local businesses must continually collect fresh reviewsand strive for a 5-star review rating to establish trustand credibility.The Marketing Diagnostic aggregates data from over30 customer review sites like Google, Yelp, andFacebook to highlight:

When a business is found through an online search, its data must be correct.Consistently correct business information like website, address, phonenumber, and hours of operation are signs of trust and authority for searchengines like Google.The Marketing Diagnostic will identify the total number (and overallaccuracy) of your business' online listings.We'll aggregate data from over 60 directories, search engines, and socialmedia sites to show you:Local businesses need accurate listings throughout various businessdirectories, search engines, and social media sites. This will help to ensurepotential consumers can find you online.Sites where your business' information is missingThe completeness and accuracy of your listingsHow many listings your business hasReachCraft Agency13CAN THEY FIND YOU? LISTINGSASSESSMENT

The Marketing Diagnostic pits your brand's social presence against thatof competitors in regards to:Local businesses must keep their followers engaged to grow theiraudience and build brand loyaltySocial media is likely to be the first touchpoint for potential customersand also gives your brand a great opportunity to form meaningfulrelationships with your followers.SOCIAL MEDIAENGAGEMENTTotal number of postsAudience engagement measured by number of followers, likes, and sharesWhere are conversations happening? (which channels?)How you stack up against your industry average and industry leadersDO THEY LIKE YOU?ReachCraft Agency14

SEARCH ENGINEOPTIMIZATIONARE YOU THEIR FIRST CHOICE?What keywords are your target customers using tofind you? The final stage is to view a list of keywordsearch terms used to find your website. Our reportwill help you to select and implement the mostrelevant keywords for your audience, which is thefirst step to significantly increasing traffic to your site.The Marketing Diagnostic will deliver anassessment of your website's SEO keywordperformance in the following areas:Local search rankingNumber of keywordsMonthly clicksMonthly value of clicksSearch volumeCompetitor keywordsReachCraft Agency15

DIGITALADVERTISINGLocal businesses need to own the right keywords to ensure thattheir target audience knows about them. Uncover goldenopportunities with search, social, and display advertising.The assessment review various aspects of your paid advertisingprogram and how it stacks up against competitors in order toidentify ways we can make immediate improvements that will loweryour costs and improve your results, thereby taking your program tothe next level.The Marketing Diagnostic recommends keywords that will generatethe most impressions and clicks for your business and reveal whatyour competitors are doing with their ads.DO THEY KNOW ABOUT YOU?ReachCraft Agency16

7MARKETINGDIAGNOSTICYou need to start with a comprehensive businesshealth audit.Do you know how well your marketing isperforming?Whether you've already thought of an answer orhave no clue where to begin, we're here to help.To answer that question we've put together abroad assessment that evaluates critical digitalmarketing metrics…ReachCraft Agency17

ReachCraft Agency18We know your business is important to you and there are manyquestions that keep you up at night regarding your customers.CONTINUED...MARKETINGDIAGNOSTICThis is a personalized needs assessment that surfaces and comparesyour business' online presence to others in the industry.We will go over the strengths and weaknesses in your currentmarketing plan, as well as opportunities for you to take advantage of.Our proprietary Marketing Diagnostic will provide you with acomprehensive report featuring actionable improvements, strategicrecommendations, and our observations from years of auditing digitalmarketing programs.

ONLY $495 $295Order NowTHERE'S NO DENYING IT: EVERY BUSINESS CAN USE A GUTCHECK.REACHCRAFT AGENCY | MARKETING DIAGNOSTIC

DIGITAL MARKETING CONSULTANTS for SMALL BUSINESS SOLUTIONS to Grow Your Business, Increase Revenue, & Improve Local SEO