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Sundial Press Editorial Description Editor/Publisher Olivia Hicks, Sundial Press, Ebury Title Bottles and Stoppers, Run from the Coppers Subtitle/ Copy Line From Rebellion to Rhythm, How Cockney Slang Has Shaped the World Author/Illustrator Clive Upton USP In this delightful history of Cockney rhyming slang, Britain’s leading language expert maps the enduring legacy of our most iconic vernacular. You’ve heard it from a geezer on EastEnders , strained to understand it spit from London Grime’s biggest artists, or chuckled picking it up from a bird on Love Island . Wherever you’ve heard Cockney rhyming slang, its legacy as working-class vernacular has remained at the heart of London’s identity. In Bottles and Stoppers, Run from the Coppers , language historian Clive Upton shares the fascinating evolution of East London’s slang from its origins as a coded way to avoid the authorities to its ongoing political resonance among the country’s increasingly diverse communities. He shares stories passed down in Cockney families generation after generation and interviews musicians, actors, and other pop culture icons to hear how they have embraced and reinvented Cockney slang for today. Through Cockney, Upton shows us, we gain a unique perspective on the history of oppression, gentrification, and fusion in the UK. From fruit mongers evading the ‘bottles and stoppers’ (that is, the coppers) in the 1800s to Scottish teens asking for a pint of ‘Mick Jagger’ (that’s lager), these tongue-twisting rhymes continue to make tourists say ‘Huh?’ and shape the way we see ourselves nearly 200 years later. Clive Upton is a professor of Modern English Language at the University of Leeds with a focus on the various forms of English throughout the UK. Upton is the author of the Survey of English Dialects and the Oxford Rhyming Dictionary , among many others. He is a regular guest on BBC Radio 4 and helped diversify the dialects heard on the BBC . Upton lives in Leeds with his wife and has two children. This is his first book for the trade.

Sundial Press Publication Information Pub Date 22 February 2024 Editions Hardback, Ebook, Audio Recommended Retail Price £14.99 Format Royal Category History Dimensions 234x153mm Rights Acquired World, All Languages, First Serial and Audio Extent 320 pp. Sales Territory UK and Commonwealth, exc. Canada Illustrations One b&w map First Print Run 6,000 copies Special Features n/a Royalty Rates & Royalty Advances Royalty Rates Print Ebook Audio 10% to 3,000; 12.5% to 6,000; 15% thereafter 25% of net price received on all copies sold 10% of net for physical audio; 20% of net for digital audio Royalty Advances £8,000 Comp Titles Title Word Perfect: Etymological Entertainment Every Day Author Susie Dent Pub Date 28 October 2021 Publisher John Murray Press Price £14.99 Edition Hardback Extent 416 pp. Format Royal (234x153mm) Category Language/History

Sundial Press ISBN 9781788168496 Life To Date Sales (Bookscan) 22,493 Susie Dent’s book balances linguistic history with modern entertainment while being a similarly well-known British linguist like Clive Upton. Title The Wordhord Author Hana Videen Pub Date 11 November 2021 Publisher Profile Books Price £12.99 Edition Hardback Extent 304 pp. Format Demy (216x135mm) Category History ISBN 9781788166102 Life To Date Sales (Bookscan) 10,401 The Wordhord focuses on the history of language in England and falls under a similar category as Clive Upton’s book. Title Humble Pie and Cold Turkey: English Expressions and Their Origins Author Caroline Taggart Pub Date 30 September 2021 Publisher Michael O’Mara Books Price £9.99 Edition Hardback Extent 192 pp. Format B Format (240x176mm) Category Language ISBN 9781789293487 Life To Date Sales (Bookscan) 2,559 With its fun language and play on words, the description of Caroline Taggart’s English expressions history book aligns with Clive Upton’s tone. Author’s Previous Titles Title/Subtitle Oxford Rhyming Dictionary Publisher Oxford University Press

Sundial Press Pub Date 12 August 2004 Title/Subtitle Oxford Dictionary of Pronunciation for Current English Publisher Oxford University Press Pub Date 11 September 2003 Audience A look at the UK’s most iconic dialect for fans of popular dissections of British culture like Kate Fox’s bestselling Watching the English , Clive Upton’s Bottles and Stoppers, Run from the Coppers is for language fanatics, history buffs, and reality TV binge-watchers who want to learn more about British slang. Upton’s upbeat tone connects with a younger audience, like zoomers and millennials, interested in politics and pop culture references. Younger people who watch YouTube channels like The Cut and Classical Kyle and consume other forms of media that include an ‘odd pairing’, such as a classical musician interviewing a rap artist, would be drawn to Clive Upton discussing Grime and Love Island , along with history. Despite modern-day references, an older demographic interested in the linguistic history category remains a key part of the audience since Upton himself is an older academic. The older British audience regularly listens to the BBC and reads The Guardian and The Sunday Times. Additionally, a U.S. audience could be reached through younger British reality TV fans and older avid History channel watchers. Ultimately, this book is for history and language book readers and lovers.

Sundial Press Rights Licensed Out Rights Licensed: First serialisation Split of Income with author/publisher: 90/10 Licensee name: BBC History Magazine One/two lines of commentary on rights deal: The author, Clive Upton, has an established relationship with the BBC network as an advisor for the BBC Radio ‘Voices’ project. Both the older target audience and the dialect subject matter would lend well to the BBC History Magazine . Rights Licensed: Audio Split of Income with author/publisher: 50/50 Licensee name: Audible One/two lines of commentary on rights deal: Audible’s reach among younger readers and desire to sign on big names to narrate books would help broaden the audience.

Sundial Press Marketing Tip Sheet 22 February 2024 SUNDIAL PRESS Hardback £14.99 Category: History Extent: 320 pp. Dimensions: 234x156mm Illustrations: Y; b&w map BOTTLES AND STOPPERS, RUN FROM THE COPPERS FROM REBELLION TO RHYTHM, HOW COCKNEY SLANG HAS SHAPED THE WORLD Clive Upton In this delightful history of Cockney rhyming slang, Britain’s leading language expert maps the enduring legacy of our most iconic vernacular. Clive Upton’s youthful spin on the history of a language includes interviews with some of the UK’s top musicians, stories passed down to the original Cockneys’ great, great-grandchildren, and an amusing ‘how to’ pronunciation lesson along the way. This tongue-twisting page-turner has everything from Love Island references to historical anecdotes that will make your grandpa say ‘in the good old days’. MARKETING & PUBLICITY ● National Coverage: BBC Radio 4 ● Online Campaign: British GQ and Vanity Fair YouTube segments with celebrities and Upton explaining cockney rhyming slang. Author as a guest on podcasts (like Linguthusiasm: A podcast that’s enthusiastic about linguists ). ● Local/Regional Coverage: Local radio and TV coverage in Leeds and Solihull. ● Author events: Book events at the University of Leeds and other universities around England. Bookshop readings in London, Oxford, Leeds, and Solihull. KEY SELLING POINTS ● CELEBRITY HOOK: This book mentions popular celebrities including Cockney actors, London Grime rappers, and viral Love Island contestants. Celebrities explaining slang from their hometowns became popular recently with Vanity Fair ’s YouTube channel hosting segments like ‘Niall Horan teaches you Irish slang’. ● TRENDS: Upton’s book provides a fresh perspective on linguistic history through a social and political justice angle that is timely, along with pop culture references that connect with a young generation. ● WELL-CONNECTED AUTHOR: Upton has worked with the BBC network as an advisor for the BBC Radio ‘Voices’ project and is a regular guest on BBC Radio 4 Today . ● ESTABLISHED EXPERT: Upton is a widely acknowledged and well-established expert in the field of UK linguistics and is one of the major academic sources cited on the official Cockney Wikipedia page. ● HOLIDAY: This book comes out a day before International Mother Language Day (21 Feb) and less than two weeks before Speak Cockney Day (3 March). Both celebrate cultural diversity and aim to preserve historic dialects.

Sundial Press Author tours at regional book festivals, like the Monty Lit Fest where he has been a former speaker. ● Other marketing strategies: partner with old London establishments like The Spaniards Inn (one of Cockney Native John Keats’ favourite pubs). ● Advance Reader Copies: Waterstones and national newspaper advance copies ADVANCE PRAISE ● “Brilliant.” – Amanda Montell, author of Wordslut ● “A celebration of culture, Britain and the working-class that built London.” – Tom Holland, British historian and host of the podcast The Rest is History ● “Cockney culture is quintessentially part of the British identity. A compelling look at how this institution is changing and reinventing itself while holding tight to our cultural roots” – Kate Fox, bestselling author of Watching the English SUBRIGHTS AVAILABLE World, All Languages, First Serial and Audio ABOUT THE AUTHOR Clive Upton is a professor of Modern English Language at the University of Leeds with a focus on the various forms of English throughout the UK. Upton is the author of the Survey of English Dialects and the Oxford Rhyming Dictionary , among many others. Upton lives in Leeds with his wife and has two children. This is his first book for the trade. Author Residence: Leeds, England Author Hometown: Solihull, England

Sundial Press Marketing and Publicity Plan Title Level: ● Key Title ● Spend: £5,000 - £10,000 ● Sales target: 5,000 – 7,500 Audience Profile: ● Gender: All ● Age: 25+ ● Location/nationality: London/British ● Social media use/online presence: TikTok, Instagram, Twitter for younger audiences; older audiences use Facebook. ● They read crime non-fiction, historical non-fiction, personal essays, political non-fiction, and memoirs ● How do they read them? Audio and print ● What are their hobbies/interests?: A younger audience enjoys listening to music (like London Grime) and podcasts, watching Love Island and other British reality TV shows like Geordie Shore. They are interested and involved in Black Lives Matter, Labour Union strikes, and other social justice movements. An older audience likes Gardening, watching football, tuning into Sky History channel marathons, interested in WWII, and spending free time in pubs and museums ● Where do they find out about books?: Social media, Local bookstores, radio, local evening news, newspaper, and physical advertisements ● Where do they shop for books?: Amazon and local bookstores ● What persuades them to buy a book? Social media advertising, podcast mentions, reading a book review, word of mouth, and hearing about a book on TV or the radio. Messaging: In this youthful spin on the history of Cockney rhyming slang, Clive Upton, a language historian, maps the political and cultural legacy of London’s working-class vernacular. Featuring interviews with some of the UK’s top musicians, historical anecdotes, and amusing ‘how to’ pronunciation lessons, this tongue-twisting page-turner has everything from Love Island references to ancient tales that will make your grandpa say ‘in the good old days’. Author — Key Info & Stats: Clive Upton is a professor of Modern English Language at the University of Leeds with an expert focus on the various English dialects throughout the UK. Upton lives in Leeds with his wife and has two children. This is his first book for the trade. Upton has connections with the BBC and has been a regular on BBC Radio 4 in the past. A book on the history of Cockney rhyming slang with this kind of pop culture and social justice angle has not been done before.

Sundial Press ● Author Residence: Leeds, England ● Author Hometown: Solihull, England Other Titles: ● The Survey of English Dialects ● The Oxford Rhyming Dictionary ● The Oxford Dictionary of Pronunciation for Current English ● The Routledge Dictionary of Pronunciation for Current English ● An Atlas of English Dialects ● World Maps: A Dialect Atlas of England Pre-Publication: Publicity ● Announcement (25 May 2023) ● ARCs/Mailings: o Waterstones, the Sunday Times, the Telegraph, the Guardian o Cockney actors Danny Dyer and Michael Caine o Authors Susie Dent, Kate Fox, Tom Holland, and Amanda Montell o East London-based bookshops: Libreria Bookshop, Brick Lane Bookshop, Pages of Hackney ● Serialisation : First Serial (BBC History Magazine), Second Serial (the Sunday Times, BBC Radio 4 Book of the Week) Marketing ● Cover Reveal: in-house channels, author channels (author & in-house Social Media platforms) ● Pre-order Promotion: Incentives (freebies — Tote bag with Cockney slang) ● Print and Conference Materials: Inclusion in Sundial Press catalogue for distribution at relevant sales conferences and book fairs. On Publication: Publicity National: ● TV: Speak Cockney Day Programming (author discussing cultural and historical significance) on BBC, This Morning ● Press (Print & Digital): the Sunday Times, the Telegraph, the Guardian ● Radio: BBC Radio 4 Today ● Podcasts o Linguthusiasm - A podcast that’s enthusiastic about linguists o The Rest is History - Historians Tom Holland and Dominic Sandbrook are interrogating the past, and attempting to de-tangle the present

Sundial Press o Dan Snow’s History Hit o History Extra Podcast – BBC History Magazine Podcast Regional/Local Publicity ● TV: Speak Cockney Day Programming (author discussing cultural and historical significance), BBC London, Leeds Evening News, BBC Solihull ● Radio: Capital London (Relevant Grime artists mentioned/lean into music angle) ● Print: Leeds Live, Yorkshire Evening Post, the Gryphon (University of Leeds student newspaper) ● Events: Book tour around the Oxford University Colleges, the Cambridge University Colleges, the University of Leeds, and readings/book signings at local bookstores in Leeds, Solihull, Oxford, Bristol, Brighton, and London. Special events include a reading at The Spaniards Inn pub in East London and a special concert featuring up-and-coming London Grime artists from Cockney like Loyle Carner or ShaSimone at the British Museum. Online Publicity ● Influencers/Blogger/High-Profile Figure Activity: ● British GQ and Vanity Fair British slang lessons with famous Cockneys, along with Clive Upton Marketing Advertising ● Digital o Social Media: Instagram and Facebook advertisements o Amazon advertisements ● Print o Out of house: 4 sheets at bus stops in East London with Cockney Rhyming Slangs Retailer Activity ● Print Promotion: o Events Materials: Tote bags with Cockney slang o Point-of-sale: Bookmarks with Cockney rhyming slang sayings on o The Cockney Museum and The British Museum gift shops o Digital Promotion: Amazon, local bookstore websites Organic Digital Content (In-house channels, author channels) ● Social Media: In-house Instagram and Twitter publicity (@sundialpress and @ebury) ● Newsletter: Penguin newsletter feature ● Website: In-house website

Sundial Press Rights Letter 14 August 2023 Rachel Hamburg Executive Producer Audible Dear Rachel, It was so great meeting for coffee last month. When we spoke last, I mentioned Sundial has a new book coming out that I thought would lend perfectly to an Audible audiobook. Expert English linguist Clive Upton’s first historical deep dive for the trade explores the evolution of Cockney rhyming slang. From fruit mongers evading the ‘bottles and stoppers’ (that is, the coppers) in the 1840s to Scottish teens asking for a pint of ‘Mick Jagger’ (that’s lager), its legacy as London’s working-class dialect has remained at the heart of the city’s multicultural identity. In this youthful spin on the history of a language, Upton interviews some of the UK’s top musicians, describes Cockney’s political importance, and includes an amusing ‘how to’ pronunciation lesson along the way that would translate perfectly to an audio experience. With its tongue-twisting rhymes and London Grime rap dissections, Bottles and Stoppers, Run from the Coppers , creates the perfect listening experience. Audible’s commitment to creating quality audiobooks voiced by some of Hollywood’s most sought-after A-Listers aligns with our vision for this book. A well-known Cockney could be a great option for narration — for example, someone like Adele, Michael Caine, Tom Hardy, or Idris Elba. Here at Sundial, we know how eager Audible is to record and share diverse stories and dialects. With Cockney moulding other Brit’s vocabularies and meshing with the melting pot of culture in the world’s major cities, I thought you and your team at Audible would be interested in taking part in documenting this transformation. Sincerely, Olivia Hicks Subsidiary Rights Manager Sundial Press ohicks@sundialpress.com

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