Return to flip book view
COMPANY OVE RV IE W
WF P S K E Y DI FFE RE N T I ATING FACTORS OUR PEOPLE A firm comprised of the most accomplished agents each highly respected in the communities they serve OUR TRACK RECORD Record performances in all price ranges as well as by neighborhood TEAMWORK Networking information sharing pricing confirmation tours and weekly company wide agent meetings LEADERSHIP Four dedicated non selling principals devoted to providing unwavering support to our agents MARKETING AND TECHNOLOGY Cutting edge highly effective and tailored specifically to your property OUR NETWORKS Proven and tested we have you covered locally regionally nationally and internationally EXEMPLARY PROFESSIONALISM Displayed company wide in all aspects of our business REG ION A L D OM I N ANCE 295 29 Rockville 15 Laurel WFP OFFICES 200 Ashburn WASHINGTON DC 267 Washington DC 3201 New Mexico Avenue NW 220 Bowie Georgetown 2624 P Street NW Annapolis 301 Logan Downtown 1604 14th Street NW College Park 267 50 Tysons 214 MARYLAND 295 50 Bethesda Chevy Chase 7029 Arlington Road Potomac 10000 Falls Road 300 Fairfax 620 VIRGINIA Gainesville 5 Manassas 611 210 1 Fort Washington 4 2 301 4100 N Fairfax Drive 250 Arlington McLean 1364 Beverly Road 100 Ashburn Leesburg 20130 Lakeview Center Plaza 400 Middleburg 382 204 East Washington Street Little Washington 322 Main Street 2
RECOR D BR E AK I NG PE RFOR M ANC E 150 agents 1 993 Transactions 1 055 Listings Sold 53 938 Selling Side 47 97 Average Sales Price to Last Listing Price 2 3 billion 15M Sales Volume 1 1M Average Sales Volume per Agent Average Sales Price Highest in the Capital Region Highest in the Capital Region REPR E SE N T I NG ALL PRICE R ANG ES 2M 3M 8 3M 4 500K 19 56 of our Sales are Under 1Million 50 301 295 1M 2M 32 500K 1M 37 DC MD VA Highest Sale 24 5M 20M 20M Lowest Sale 35K 75K 64K
POW ER F UL I N T E RNAT IONAL N ET W OR K S Leading Real Estate Companies of the World LuxuryRealEstate com Regents Mayfair International Realty 1 REFERRAL NETWORK IN THE WORLD 1 LUXURY REAL ESTATE WEBSITE WORLDWIDE THE EXCLUSIVE PRE EMINENT NETWORK OF WHO S WHO IN LUXURY REAL ESTATE EXCLUSIVE NETWORK PROMOTING LUXURY HOMES TO INTERNATIONAL CLIENTS NETWORK Approximately 68 Board of Regents Firms The world s largest referral network of leading independent real estate firms MEMBERSHIP 500 Affiliates 4 000 Offices 40 Countries 120 000 Sales Associates 70 000 Professionals 85 Countries 55 000 Property Offerings Average Listing 2 4 Million MAGAZINE 50 000 Circulation 10 000 Affiliate Mailings 8 000 News Stand Sales in 40 Countries Delta USAir Shuttle High Net Worth Individuals and Top CEOs Mayfair has grown to become one of the foremost groups of luxury real estate agents in England Scotland Wales Ireland and North America WEBSITES Regents com LuxuryRealEstate com Regents properties receive first priority in search results and are identified by the logo MAGAZINE 65 Countries LuxuryRealEstate com Properties identified by the Regents logo Our award winning Fine Properties International Portfolio biannual publication showcases a collection of Washington Fine Properties current luxury property offerings and Private Placement listings over 1 million Mayfair International Realty members bring sophisticated international real estate marketing to a worldwide community of buyers and investors Circulation 40 000 Print 26 000 1M Homes 9 000 Network Mailings 3 000 Client Lists 2 000 Promotional 200 000 Online Interactive Magazine
PRE PA R E F OR S U CCE S S S THE SELLING PROCESS 1 2 DECIDE TO LIST LISTING PAPERWORK Price and Listing Template Organize Documents THE BUYING PROCESS 1 2 3 MARKETING SCHEDULE TO DO LIST 4 UPGRADES REPAIRS PAINTING CLEANING 5 PROFESSIONAL PHOTOGRAPHY FLOOR PLANS 5 6 LIVE IN MRIS 6 7 OPEN HOUSES AGENT TOURS FEEDBACK 8 9 10 Negotiations Offer Acceptance RATIFIED CONTRACT CONTRACT TO CLOSE SETTLEMENT 3 4 7 8 9 10 DECIDE TO BUY PRE APPROVAL Get Finances in Order Establish Budget BEGIN SEARCH Preview Homes Establish Needs and Wants OFFER STRATEGY Comparables Contingencies Title Company Earnest Money NEGOTIATION Reject Counter Accept UNDER CONTRACT CONTINGENCIES Home Inspection Financing Appraisal LOAN APPROVAL Submit Documents to Lender Insurance FINAL DETAILS Utilities Cashier s Certfied Check Walk Through HOME OWNER
PR OVEN M ARK E T I NG S T R AT EG Y Washington Fine Properties marketing provides a comprehensive strategic approach for connecting with prospective buyers through the implementation of a powerful marketing campaign customized for your property BROCHURES AND DIRECT MAIL ONLINE MARKETING Gold Coast of McLean 400 Chain Bridge Road McLean VA 22101 offered at 2 950 000 WASHINGTON F I N E P RO P E RT I E S L L C OPEN HOUSES IMMEDIATE NOTIFICATION OF BUYERS SIGNAGE WORLDWIDE AFFILIATIONS PROPERTY ADVERTISING PORTFOLIO
CU T T I NG E D GE T E CH NOLOG Y AT W FP COM Our website is fully responsive across all platforms including smart phones and tablets and features cutting edge technologies WFP Exclusive and Private Placement Listings Full access to 3D Walk Throughs HD Video Tours Fusion Photography Floor Plan Tours 1 MILLION ANNUAL VISITORS
M A X I M UM ON LI N E E XP O SUR E We maintain the strongest presence on the most visited real estate platforms to continually reach national and international buyers 95 of buyers use the internet as part of their home search S OCI A L CONN E CT IONS LinkedIn Facebook Pinterest Instagram Google Twitter
E XC EP T ION AL M ARK E T I NG M AT ER IALS WFP produces high quality color materials using professional photography for all of our properties We have a wide range of collateral materials designed to be used together to market your home ELLEN M MORRELL 202 243 1616 MATTHEW M C CORMICK 202 243 1651 BEN ROTH 202 243 1619 WESLEY HEIGHTS 4347 forest lane nw washington dc 20007 offered at 2 950 000 WASHINGTON F I N E P RO P E RT I E S L L C Publications This material is based upon information which we consider reliable but because it has been provided by third parties we cannot represent that it is accurate or complete and it should not be relied upon as such This offering is subject to errors omissions changes including price or withdrawal without notice WFP COM 3201 New Mexico Avenue N W 220 Washington DC 20016 202 944 5000 2015 HomeVisit Brochures This classic and traditional residence exudes the fine architecture and design of the 1930s while combining the conveniences of a recent addition and renovation with the finest materials and finish The main level features a lovely room with bay windows dining room with fine moldings family room with built in cabinets sun room with walls of windows cozy library and over the top gourmet Kitchen with attached breakfast room all overlooking the beautiful and private garden The upper levels include a lovely master suite with marble bath plus four additional bedrooms with two full baths The finished lower level features an additional bedroom full bath recreation room and large walk in storage space Direct mail PRI N T A D V E RT I S I NG Our firm takes advertising more seriously than any other real estate firm in the Nation s Capital 82 of consumers trust print advertising over social media or digital advertising Our advertisements are displayed in the finest regional national and international publications including
FI VE A SPE CTS OF A S U CCE SSFUL LIST ING 1 MARKET CONDITIONS 2 PROPERTY CONDITION Ranges from new construction Inventory Competition to fixer upper What other houses are available in the same neighborhood and price range Updated kitchen baths systems Neutral d cor Recent Comparable Sales What has sold recently and how long did it take Location busy street bus route Welcoming atmosphere happy home 5 BROKER 3 ACCESSIBILITY Ranges all the way from vacant lockbox to owner requesting the property only be shown on Fridays between 2 and 2 30 p m by the tenant who rents the basement flat 4 PRICE WFP Property Valuation Chart High low average median and target listing price Have the initial price and any adjustments been clearly communicated to the brokerage and buyer community
BU YE R PR OFI LE S AC T I V E Actively looking Often has been through the contract process one or more times and lost Has to learn everything the hard way Has contact with a Real Estate Agent sometimes on a daily basis PA SSIV E Quietly and anonymously looking usually by themselves Not all the decision makers may be looking with equal vigor Watching observing the market in a nonchalant way Usually not in contact with a Real Estate Agent R EAC T I V E Not actively looking not on the Internet The specific HOUSE or that special STREET will make them a potential buyer Not in contact with a Real Estate Agent How do you find an Active buyer Exposure to their agent Internet MRIS Broker s open Networking How do you find a Passive buyer Print advertising hard to get a name or phone number when they call Direct mail Internet Occasional open house How do you find a Reactive buyer For Sale yard sign Curious neighbor our favorite networker Direct mail Word of mouth
WF P COM