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The Fresca Perspective Issue No 3 Quarter 3 2019 Celebrate Summer sizzles with celebration Farm Fresh Picks Summer Collections Tips Tricks The Hot Checklist Behind the Flower

Summer sizzles with celebration Remember when you were a kid and you couldn t wait for the last day of school Yes Summer It s finally here A time of fun relaxation festivities and lots of sunshine Summer signifies for most of us that wonderful time of year when we take things a little slower Summer is a popular time for saying I do taking a vacation or backyard gatherings with family and friends Summer solstice occurs in the Northern hemisphere around June 21st this is the longest day of the year when one of the Earth s poles has its maximum tilt toward the sun Throughout history we have basked in the glory of summer and celebrations centered around the solstice Many cultures have time honored traditions that continue being celebrated today It was also used as guide of when to plant and harvest crops Summer is bursting with seasonal goodness Fresh fruits vegetables flowers herbs plants and everything fresh is available on a stroll through the Farmer s Market

Summer sizzles with celebration Remember when you were a kid and you couldn t wait for the last day of school Yes Summer It s finally here A time of fun relaxation festivities and lots of sunshine Summer signifies for most of us that wonderful time of year when we take things a little slower Summer is a popular time for saying I do taking a vacation or backyard gatherings with family and friends Summer solstice occurs in the Northern hemisphere around June 21st this is the longest day of the year when one of the Earth s poles has its maximum tilt toward the sun Throughout history we have basked in the glory of summer and celebrations centered around the solstice Many cultures have time honored traditions that continue being celebrated today It was also used as guide of when to plant and harvest crops Summer is bursting with seasonal goodness Fresh fruits vegetables flowers herbs plants and everything fresh is available on a stroll through the Farmer s Market

FARMS FRESH PICKS Sweet Spray Roses So what makes a spray rose a spray rose exactly Well as the name indicates it is in fact a spray of rose blooms that is to say multiple blooms per stem As the spray of roses is growing the removal of the center flower or disbudding is done so that the laterals or sprays develop Typically spray roses have 4 5 blooms per stem it can be more or less depending on the variety Spray rose blooms like roses are available in commercial production year round Spray rose varieties are quite varied each variety has very unique characteristics There is a stunning array of colors bloom sizes and shapes available daily in the market Just because they are smaller blooms than their standard rose counterparts they offer nothing less in terms of their performance You can expect 7 10 days of vase life from most commercially grown spray roses Perfect for bouquets arrangements or more delicate floral pieces such as corsages and boutonnieres spray roses are both versatile and beautiful The average growing cycle from pinch to harvest is a range of 75 85 days You can see below a snapshot of when pinching needs to occur in order to maintain the growing cycles throughout the year to coincide with peak holiday shipping periods This isn t an exact science as there are always variables to consider but this is a good rule of thumb 75 85 days NOV DEC 75 85 days Thanksgiving Christmas Valentine s Day JAN 75 85 days FEB MAR 75 85 days APR 75 85 days MAY JUN JUL 75 85 days Easter Mother s Day Growing spray roses as with any other flower can be greatly affected by three main factors 1 Luminosity or Light Too much sunlight accelerates the plants maturing causing the production to hit too early and harvest needs to happen sooner than planned Too little light and plants do not have enough fully developed stems 2 Temperature When temperatures dip too low roses tend to develop less than desirable characteristics such as cabbage heads and burnt or blackened edges especially in red varieties Higher than normal temperatures yield smaller heads shorter stems and accelerated maturity 3 Precipitation or Rainfall Too much rain is really bad news especially for spray roses Rain can mean the possible development of mold or diseases such as botrytis Throughout the year we will see fluctuations in production based on these factors and each year presents its own challenges Since there are so many factors better understanding of how and what affects production and availability will help you to better plan your pricing and promotions throughout the year Your Fresca sales rep will always keep very close tabs on what s happening with spray rose production and will help you to stay informed

FARMS FRESH PICKS Sweet Spray Roses So what makes a spray rose a spray rose exactly Well as the name indicates it is in fact a spray of rose blooms that is to say multiple blooms per stem As the spray of roses is growing the removal of the center flower or disbudding is done so that the laterals or sprays develop Typically spray roses have 4 5 blooms per stem it can be more or less depending on the variety Spray rose blooms like roses are available in commercial production year round Spray rose varieties are quite varied each variety has very unique characteristics There is a stunning array of colors bloom sizes and shapes available daily in the market Just because they are smaller blooms than their standard rose counterparts they offer nothing less in terms of their performance You can expect 7 10 days of vase life from most commercially grown spray roses Perfect for bouquets arrangements or more delicate floral pieces such as corsages and boutonnieres spray roses are both versatile and beautiful The average growing cycle from pinch to harvest is a range of 75 85 days You can see below a snapshot of when pinching needs to occur in order to maintain the growing cycles throughout the year to coincide with peak holiday shipping periods This isn t an exact science as there are always variables to consider but this is a good rule of thumb 75 85 days NOV DEC 75 85 days Thanksgiving Christmas Valentine s Day JAN 75 85 days FEB MAR 75 85 days APR 75 85 days MAY JUN JUL 75 85 days Easter Mother s Day Growing spray roses as with any other flower can be greatly affected by three main factors 1 Luminosity or Light Too much sunlight accelerates the plants maturing causing the production to hit too early and harvest needs to happen sooner than planned Too little light and plants do not have enough fully developed stems 2 Temperature When temperatures dip too low roses tend to develop less than desirable characteristics such as cabbage heads and burnt or blackened edges especially in red varieties Higher than normal temperatures yield smaller heads shorter stems and accelerated maturity 3 Precipitation or Rainfall Too much rain is really bad news especially for spray roses Rain can mean the possible development of mold or diseases such as botrytis Throughout the year we will see fluctuations in production based on these factors and each year presents its own challenges Since there are so many factors better understanding of how and what affects production and availability will help you to better plan your pricing and promotions throughout the year Your Fresca sales rep will always keep very close tabs on what s happening with spray rose production and will help you to stay informed

Summer is a time of fun and festivities Romance floating gently on the warm summer breeze this collection s bouquets and blossoms bursting with color and contrast are perfect for any celebration About this line vibrant colors contrasting accents mono duo or trio color pallets mixed or grouped construction coordinating arrangements to complete the line Rosey Reef Sophisticated Summer Premium Calla Pink Dream Vintage Carnation Waxflower Roselily Sunflower Summer Cinema Rose CB

Summer is a time of fun and festivities Romance floating gently on the warm summer breeze this collection s bouquets and blossoms bursting with color and contrast are perfect for any celebration About this line vibrant colors contrasting accents mono duo or trio color pallets mixed or grouped construction coordinating arrangements to complete the line Rosey Reef Sophisticated Summer Premium Calla Pink Dream Vintage Carnation Waxflower Roselily Sunflower Summer Cinema Rose CB

Super charged energy and color summer is the season of fun Fun and funky these bouquets bunches and arrangements definitely turn heads wherever they go About this line striking combinations mono duo or trio color pallets mixed or grouped construction coordinating arrangements to complete the line Summer CDN Summer Picnic Patriotic Carnation Bunch Bellalinda Spray Rose Flamingo Beach Sugar Kiss Captain s Choice Mermaid Cove Unicorn Kisses Citrus Fun Bunch

Super charged energy and color summer is the season of fun Fun and funky these bouquets bunches and arrangements definitely turn heads wherever they go About this line striking combinations mono duo or trio color pallets mixed or grouped construction coordinating arrangements to complete the line Summer CDN Summer Picnic Patriotic Carnation Bunch Bellalinda Spray Rose Flamingo Beach Sugar Kiss Captain s Choice Mermaid Cove Unicorn Kisses Citrus Fun Bunch

Artisanal Bouquets Stroll through fields in full bloom as the warm sunshine bathes you in light ahhh summer is here Flowers with that fresh picked feeling colors and textures entwine to create natural beauty About this Line 100 natural colors freestyle color pallets mixed wildflower construction coordinating seasonal arrangements to complete the line Antique Hydrangea Astrancia Star Mini Carnation Pin nificent Craspedia Pop Lepidium Green Dragon Gypsophila Cotton Gin Sunny Signature Gathered Fields

Artisanal Bouquets Stroll through fields in full bloom as the warm sunshine bathes you in light ahhh summer is here Flowers with that fresh picked feeling colors and textures entwine to create natural beauty About this Line 100 natural colors freestyle color pallets mixed wildflower construction coordinating seasonal arrangements to complete the line Antique Hydrangea Astrancia Star Mini Carnation Pin nificent Craspedia Pop Lepidium Green Dragon Gypsophila Cotton Gin Sunny Signature Gathered Fields

Tips Tricks Spray Rose Care Handling 1 Upon receiving spray roses process immediately preferable or store in a 34 36 degree cooler with 75 relative humidity until you can process 2 Prepare a non metallic container with clean cold water and flower food solution Remember not too much and not too little The wrong dose will result in a reduced vase life Tip Buckets should be cleaned with an anti bacterial solution to prevent bacteria growth that could clog stems and prevent proper hydration 3 Remove any foliage from stems that would be below the solution level 4 Make a fresh cut at least 2 from the bottom of the stems with a clean sharp cutting utensil Tip Dip stems for a couple of seconds in hydration solution to increase the uptake of flower food This keeps the stems free flowing and guarantees maximum hydration 5 Place in prepared container and into the cooler immediately if not processing inside the cooler already Roses will fully hydrate in 4 to 6 hours Keep in cold storage until ready to put out for sale at room temperature roses will begin to bloom Tip Leave hard wraps on during hydration in cooler to support rose heads as they hydrate Buying Tips Ask Different varieties have different characteristics learning variety traits will help you select the best spray roses for your clients Avoid 1 Fully open blooms 2 Limp stems soft blooms 3 Damaged or diseased foliage 4 Spray rose blooms with mold What to look for Spray roses with firm and green stems and foliage and firm blooms

Tips Tricks Spray Rose Care Handling 1 Upon receiving spray roses process immediately preferable or store in a 34 36 degree cooler with 75 relative humidity until you can process 2 Prepare a non metallic container with clean cold water and flower food solution Remember not too much and not too little The wrong dose will result in a reduced vase life Tip Buckets should be cleaned with an anti bacterial solution to prevent bacteria growth that could clog stems and prevent proper hydration 3 Remove any foliage from stems that would be below the solution level 4 Make a fresh cut at least 2 from the bottom of the stems with a clean sharp cutting utensil Tip Dip stems for a couple of seconds in hydration solution to increase the uptake of flower food This keeps the stems free flowing and guarantees maximum hydration 5 Place in prepared container and into the cooler immediately if not processing inside the cooler already Roses will fully hydrate in 4 to 6 hours Keep in cold storage until ready to put out for sale at room temperature roses will begin to bloom Tip Leave hard wraps on during hydration in cooler to support rose heads as they hydrate Buying Tips Ask Different varieties have different characteristics learning variety traits will help you select the best spray roses for your clients Avoid 1 Fully open blooms 2 Limp stems soft blooms 3 Damaged or diseased foliage 4 Spray rose blooms with mold What to look for Spray roses with firm and green stems and foliage and firm blooms

Don t forget Summer is the best time of year to review re group and most importantly re set Take advanttage of the summer season s sizzling hot deals as well as a great time to plan ahead for the holidays that are right around the corner 1 Promos promos and more promos Summer is an excellent time to scoop up lots of great deals on product as well as negotiating your fall and winter line up 2 Clean up clean up everybody clean up Summer is the absolute best time of year to take inventory clean up organize and make repairs 3 Take advantage of summer to train and cross train employees The more training the better 4 Keep it fun Summer is a great time to build a reputation for your business from weddings summer celebrations and fun summer promos Get creative with merchandising and displays 5 Now is the time to plan Look forward to fall and winter planning and promotion with the holidays planned you can focus on what s important the customer

Don t forget Summer is the best time of year to review re group and most importantly re set Take advanttage of the summer season s sizzling hot deals as well as a great time to plan ahead for the holidays that are right around the corner 1 Promos promos and more promos Summer is an excellent time to scoop up lots of great deals on product as well as negotiating your fall and winter line up 2 Clean up clean up everybody clean up Summer is the absolute best time of year to take inventory clean up organize and make repairs 3 Take advantage of summer to train and cross train employees The more training the better 4 Keep it fun Summer is a great time to build a reputation for your business from weddings summer celebrations and fun summer promos Get creative with merchandising and displays 5 Now is the time to plan Look forward to fall and winter planning and promotion with the holidays planned you can focus on what s important the customer

Sustainable Growing Absolutely Cer tifiable FlorVerde Sustainable Flowers ensures growers test and demonstrate that they can deliver the promise they make on a flower s vase life Consumers also benefit from the cer tification by knowing their purchase is making a positive difference to workers and the environment BEHIND THE FLOWER FLORVERDE Introducing Jorge de la Teja Question What is your position with Fresca Farms Answer Account Executive SUSTAINABLE FLOWERS Every box counts Question How long have you been employed with Fresca Farms Answer 10 Years in November Rainforest Alliance Cer tified 2014 Question If you want people to know one thing about Fresca Farms what would it be Answer We offer over 350 different rose varieties across 16 farms in two countries

Sustainable Growing Absolutely Cer tifiable FlorVerde Sustainable Flowers ensures growers test and demonstrate that they can deliver the promise they make on a flower s vase life Consumers also benefit from the cer tification by knowing their purchase is making a positive difference to workers and the environment BEHIND THE FLOWER FLORVERDE Introducing Jorge de la Teja Question What is your position with Fresca Farms Answer Account Executive SUSTAINABLE FLOWERS Every box counts Question How long have you been employed with Fresca Farms Answer 10 Years in November Rainforest Alliance Cer tified 2014 Question If you want people to know one thing about Fresca Farms what would it be Answer We offer over 350 different rose varieties across 16 farms in two countries