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ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17

OBJECTIVES Create a comprehensive identity system that respects both the ACC and ESPN marks Establish a branding position for the ACC that is bold and contemporary Explore naming constructs that take both traditional and progressive approaches Carefully evaluate logo size and proportion as it relates to usage across on air mobile digital PAGE 02

INDUSTRY AUDIT ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 03

CURRENT LOGO ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 04

OBJECTIVES MISSION STATEMENT Founded 1953 with seven identity original members the ACC has grown Create in a comprehensive system that respects toboth one of preeminent conferences thethe ACC and ESPN marks in the country in academics and intercollegiate athletics Now fifteen schools strong the ACC supports 27 sports including elite football and basketball programs Establish a branding position for the ACC that is bold highlighted by the 2017 National Champions Clemson Tigers in football and contemporary and the tradition rich North Carolina Tar Heels in Men s Basketball Rooted in southern charm academic excellence and sportsmanship the Explore naming bothand traditional ACC and ESPN constructs are partners that in thetake industry primed to set and progressive themselves apart asapproaches a true pioneers in the digital world of collegiate sports content Carefully evaluate logo size and proportion as it relates to usage across on air mobile digital PAGE 05

CONCEPTS OBJECTIVES GO ACC Inspired by the idea of rooting for your team or conference Taking an industry proven naming construct and changing its in the nameidentity to connectsystem directly and passionately with Create a placement comprehensive that respects the essence of intercollegiate both the ACC and ESPN marks athletics You root for your team without fail and without hesitation or pause ACCN Classic Familiar Thefor conference name leads way EstablishSimple a branding position the ACC that isthe bold in this concept supported by a natural way to reference it as and contemporary a network This logo has a fresh look that will be easy for fans to embrace share and understand Explore naming constructs that take both traditional and progressive approaches Carefully evaluate logo size and proportion as it relates to usage across on air mobile digital PAGE 06

LOGO CONCEPTS

GOACC ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 08

ACCN GRAY ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 09

ACCN BLUE ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 10

LOGO SUMMARY ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 11

ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 12

DIGITAL SOCIAL LOGO APPLICATIONS

GOACC EMAIL ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 14

ACCN Gray EMAIL ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 15

ACCN BLUE EMAIL ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 16

GOACC SOCIAL ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 17

ACCN GRAY SOCIAL ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 18

ACCN BLUE SOCIAL ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 19

GOACC DIGITAL BANNERS ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 20

ACCN GRAY DIGITAL BANNERS ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 21

ACCN BLUE DIGITAL BANNERS ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 22

GOACC LISTING ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 23

ACCN GRAY LISTING ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 24

ACCN BLUE LISTING ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 25

ON AIR LINEAR LOGO APPLICATION

GOACC DROP IN ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 27

ACCN GRAY DROP IN ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 28

ACCN BLUE DROP IN ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 29

GOACC BOT TOM LINE ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 30

ACCN GRAY BOT TOM LINE ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 31

ACCN BLUE BOT TOM LINE ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 32

GOACC WATERMARK ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 33

ACCN GRAY WATERMARK ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 34

ACCN BLUE WATERMARK ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 35

GOACC 3D HERO ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 36

GOACC 3D HERO ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 37

GOACC 3D HERO ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 38

ACCN GRAY 3D HERO ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 39

ACCN GRAY 3D HERO ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 40

ACCN GRAY 3D HERO ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 41

ACCN BLUE 3D HERO ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 42

ACCN BLUE 3D HERO ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 43

ACCN BLUE 3D HERO ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 44

OBJECTIVES Create a comprehensive identity system that respects both the ACC and ESPN marks Establish a branding position for the ACC that is bold and contemporary Explore naming constructs that take both traditional and progressive approaches Carefully evaluate logo size and proportion as it relates to usage across on air mobile digital PAGE 45

ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 46

ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 47

GOACC UNC ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 48

GOACC UNC ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 49

GOACC NC STATE ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 50

GOACC NC STATE ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 51

GOACC DUKE ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 52

GOACC DUKE ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 53

VOICE RECOGNITION ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 54

SUMMARY ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 55

SUMMARY ESPN CREATIVEWORKS ESPN CREATIVE SERVICES ACC NET WORK REBRAND 7 5 17 PAGE 56

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