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Message 2024 ANNUAL REPORTEMPOWERING WOMEN &HONORING THEIR JOURNEY
"Cancer may have taken her life, but it will never take away her legacy of love, courage, and strength." — Unknown
Letter from the Founder01About 305 Pink Pack02Who We Served03About Our Members04Accomplishments 05Financial Report06The Pack Sponsors07GO PINK For The Pack08Annual Events11In The News14Board of Directors15TABLE OF CONTENTS
LETTER FROM THE FOUNDER01Rosemary CarreraFounder and CEODear friends,As we share our 2024 annual report, I’m filled with bothdeep gratitude and reflection. This year, we celebrate thepowerful impact 305 Pink Pack has had on the lives ofwomen navigating cancer treatment—and we also holdclose the memory of those we’ve lost, including our belovedfounding Board Member, Marlene Macedo.Marlene’s photo graces the cover of this report, a reminderof her unwavering commitment to ensuring that the voicesof women living with metastatic cancers were not just heard,but centered. She was a fierce advocate, a guiding light, anda constant source of strength. Her legacy lives on in thework we do every day and in the lives of the women wecontinue to serve.In 2024, we expanded our reach, supporting over 150women with services of transportation to treatment, childcare, groceries, or simply the comfort of knowing someonecares.We look to the future with hope and purpose. In the yearahead, we are preparing to expand into new counties,deepen our relationships with providers, and develop newprogramming that addresses the ongoing needs of ourPack.Thank you for standing with us. Every ride, every meal, everymoment of support we offer is made possible because ofyour belief in our mission. Together, we are creating astronger, more compassionate path forward.With gratitude and hope,Rosemary’sStory
02OURCOMMITMENTTHE PACKOur program was created by women impacted by cancer to addressthe challenges that can make accessing care and recovery impossible.Each member receives a program tailored to her needs, includingtransportation, child care, and more. Whether our member needs oneor all of our services, The Pack is there every step of the way. 305 Pink Pack is the only program of its kind in South Florida. Our program provides vital direct and support services, at NO COST,to local women in cancer treatment, allowing our members to focuson healing and spend more time with their families. Discover the impact 305 Pink Pack has made on its members and inour community. The numbers tell an incredible story, but thesewomen will give you the greatest insight into what it truly means to bepart of THE PACK.ABOUT 305 PINK PACK
2024ParticipantMapOur direct services are currently available to women who reside inMiami-Dade County. You can see the challenges faced by womentrying to reach their treatment centers. Imagine if your only optionwas public transportation, or relying on someone to drive you. It is notsurprising that transportation continues to be our greatest service.Learn MoreAbout #ThePackWHO WE SERVED IN 202403
In 2024, we provided direct support services to 153 women. The data below reflects insights fromour 2024 member community.86%Have been diagnosed with breast,ovarian, or gynecological cancersTYPES OF CANCERAre younger than 60 years old74%AGE OF TIME OF ENROLLMENTHispanic women77%DEMOGRAPHICSLive at or below 250% ofthe federal poverty line**88%Lacked access to a vehicle andrelied on public transportation 40%VEHICLE ACCESS378 women have enrolled in our direct servicesprogram. Some have returned for support followinga new cancer diagnosis, a recurrence, orprogression to metastatic disease.84%69%41%75%Black or African American women17%83%FEDERAL POVERTY LINEOur members’ total householdincome is below $40,00075%ABOUT OUR MEMBERS042024 Data Since 202017%65% of our members have used transportation at some point during their care.**For a household of 2, this is a total income of less than $51,100. 77%Our members are getting younger, meaning they are dealing with work,children, and aging parents when receiving the news of their diagnosis.
$13,563Secured for our MembersFINANCIAL ASSISTANCE$127,1713,611RIDES TO TREATMENT11,672ACCOMPLISHMENTS052024 Data Since 2020Transportation continues to be our most requested service. The womenwho use public transportation experience routes up to 3 hours long.FAMILIES RECEIVED GROCERY ASSISTANCE403SELF-CARE SERIVCES481HOUSEKEEPING SERVICES361HOURS OF CHILD CARESUPPORTED3,070156911151,670
RevenuesExpensesThe funds we raised in 2024 willdirectly support the services weprovide in 2025. This past year,34% of our revenue came fromgrants and foundations, manyof which covered salaries andadministrative costs, 26% fromgenerous individual donors,20% from corporatesponsorships, and 20% fromspecial events. Every dollar—whether given through a grant,a fundraiser, or a personal gift—helps us show up for womenwhen they need it most.Most of our expenses supportour Access to Care andAccess to Recoveryprograms, with transportationand grocery support beingare largest direct expense.Our staff and technologiesdedicated to these programsmake it possible for ourmembers to receive ourservices, and accurate andefficient reporting.FINANCIAL REPORT06$375,154GRANTS ANDFOUNDATION SUPPORTTOTAL REVENUEINDIVIDUALCONTRIBUTIONSSPECIAL EVENTSCORPORTATECONTRIBUTIONS$135,850$79,693$75,025$58,435$326,900DIRECT SERVICESPROGRAMSTOTAL EXPENSESFUNDRAISINGADMINISTRATIVE$270,866$31,208$24,784
$20,000+Chrysantha Foundation Baptist Health/Miami Cancer InstituteThe Miami FoundationMy Calendar GirlsWaWa FoundationT-MobileCommissioner Roberto J. GonzalezMagic City CasinoTrisha BellLocal 1403 Fire FightersAcevedo Foundation$5,000+$10,000+Anonymous Florida Breast Cancer FoundationAllegany Franciscan MinistriesMiami Women Who RockJorge and Isabel RicoMy Calendar GirlsMariners WealthBMS FoundationCoral Gables Community FoundationCommissioner Kevin CabreraSimply Health CareCommissioner Marleine Bastien$2,500+Thank you for your generosity and helping fulfill our mission.THE PACK SPONSORS07
Metro Dade Firefighters Local 1403Miami Arts Studio Miami FRONTON JAI ALAIMiami Women Who RockMilitary Fire Cops Motorcycle CLubMuseum of GraffitiMiami Women Who RockMy Calendar Girls Inc.Nanita & MelopimaNASCARNespressoNew York Life EmployeesNuria Serrano DesignsPink Aura LivingRegal CinemaRegisRSP ArchitectsSalty Velvet SwimwearSomerset Bay AcademySomerset Gables AcademySomerset Palms AcademySoy Delicious CandlesSports GrillSt. Matthew's Catholic SchoolSuarez OpticalSuccess ConsultingSuperPatchSusy Zumba BrunchT-RocThe Escape GameThe Golden HogThe Sylvester BarThe Tank Brewing Co.Tinky's Gift ShopTjs Carved N Wood Cutz TrazzoTrembleYUMI LashesZoo Miami3s Co. Hair Studio54D ONa2 mediaA Renewed YouAbogadas 305ADPAcevedo FoundationAidartisan Association of Commuter Students at UMBe You 360Blissful Creations GreetingsBlooming Events MiamiCarrollton Sacred HeartChemo KitsChipotleChocolate Milk MeCommissioner Kevin Cabrera District 6Commissioner Mikey Steinberg District 4Commissioner Marleine Bastien District 2Commissioner Roberto J. Gonzalez District 11CreatedByCary, LLCCreations X BDCupcakes by MarsDadeland Mall & lululemonDay of CaringEntretenimiento 2000Fairchild Tropical Botanical GardensFlorida PanthersFluentFrost Science MuseumGracefully Yours MiamiHappy Girl ShopJade MaxxJennifer Rodz State Farm InsuranceJet Set MarJorge Rico and FamilyJuneau Construction Company, LLCKiddos MagazineLamar Louise Curry Middle School Magic City CasinoEvery October, our community comes together to support 305 Pink Pack — and this yearwas no exception! We set an ambitious goal of $100,000, and thanks to your incrediblegenerosity and passion, we didn’t just reach it — we surpassed it! Over $120,000 wasraised during GO PINK through your amazing events. Thank you for showing up, showingout, and making a difference. Let’s make 2025 even bigger!GO PINK FOR THE PACK 202408
A huge thank you to The Tank Brewing Co. for hosting our GO PINK FOR THE PACKCampaign Kick-Off! With over 500 supporters in attendance, our SOLD OUT event was anunforgettable start to the season. Mark your calendars — we’ll see you again in Fall 2025!GO PINK KICK-OFF09Watch The 2024 Kick-off Event Recap
GO PINK IN THE COMMUNITY10
This year’s Family Day was a heartfelt celebration of the joy, strength, and connectionthat community brings. We spent a vibrant afternoon filled with laughter, meaningfulmoments, and shared smiles. Families enjoyed engaging activities, receivedbackpacks stocked with school supplies, posed for family portraits, and were giftedmakeup from Thrive and beautiful blooms from our friends at Gems Group. Ourincredible community partners also provided valuable resources to support everyfamily. It was a day to celebrate one another and simply enjoy being together. Wantto be part of the magic next time? We’d love to have you—reach out to volunteer!FAMILY DAY 202411
Our Cáncer en Español series delivered essential programming to our Spanish-speaking community by covering critical topics such as cancer screenings, geneticrisk, and nutrition— all presented in a culturally resonant and accessible format. Byproviding this information in Spanish, we break down language barriers and empowermore families with the knowledge and tools to make informed health decisions. Thisseries is an important milestone in advancing health equity and building trust incommunities that have too often been overlooked.CANCER EN ESPAÑOL12
During our Thanksgiving initiative, we had the honor of delivering meals, groceries,and gift cards to 50 families undergoing cancer treatment. Thanks to our devotedvolunteers, every delivery was made with heartfelt care, compassion, and a clearreminder that these families are never alone. This meaningful effort provided comfortand support during a time when community and kindness are needed most.THANKSGIVING 202413
IN THE NEWS14Miami Herald EnglishEl Nuevo HeraldTHANK YOU to photographer Greg Clark of the Good Miami Project for capturing portraits of ourmembers and sharing his exceptional talent with 305 Pink Pack. His willingness to contribute his time,and talent to support our cause is remarkable, and we are profoundly grateful.
Dore HerreraAccount ManagerLenovo ChannelDebbie DenardiYaffe International RealtyMarlene HerreraVice PresidentDirector of Multimedia &Content, eMerge AmericasMichelle GrilloneManaging DirectorMariner Wealth2024 BOARD OF DIRECTORS15Juan Del CerroPresidentLenovo State and LocalGovernment LiaisonMichelle ZambranaMeesh SparksTammy TullisCEO, RegenerativeDevelopment GroupDr, Alejandra PerezUniversity of MiamiSylvester ComprehensiveCancer CenterSee How You Can Get Involved
“Alone we can do so little; together we can do so much.” — Helen Keller