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Message THINKINGOFOPENINGNEWDOORS?989-3063444 | 231-322-7400home@theodoranrealty.comwww.theodoranrealty.com241 E State St. Traverse City, MI 49684F R O M L I S T I N G T O C L O S I N GE V E R Y S T E P M A N A G E D E V E R Y D E T A I L C O V E R E DS O Y O U D O N ’ T H A V E T O

WELCOMEHi, I'm Amanda and I believea home is more than just a physical space.It's where you've created countlessmemories, shared moments with loved ones,and where you feel most comfortable. When it comes time to sell your home andbegin a new chapter, the process canoftentimes feel overwhelming. Selling ahome can be an emotional journey, and it'sunderstandable to feel apprehensive. Rest assured that together, we can help younavigate the process with ease. We'll outlinethe process and create a plan together, soyou don't have to do any of the heavy lifting.From staging your home, to finding the rightbuyers, negotiating the best terms for you ,and creating a smooth close, we will be withyou every step of the way, and beyond,working diligently to get the next doors openfor you. Amanda

04About Me + TeamCONTENTS06Successful Selling Process07Listing Consultation14Prepping the Home17Photos & Timeline19Marketing22Online Debut24Contingency Period26Closing Day

AMANDATHEODORANRealtor | Team LeadLuxury Marketing SpecialistABOUT AMANDAAs a top agent in our region, I have built mybusiness on effective communication,transparency, honesty, and integrity.Building a team is one more goal I havereached in my career, and one that willprovide a higher level of service for ourclients.When I'm not working, I enjoy spa days,traveling abroad, and spending time withmy husband, Tom, and our daughter,Calliope. We love the great outdoors in allthe Northern Michigan seasons, and spendas much time as possible on our beautifulwaterways.CERTIFICATIONS AND AWARDSSALES STATISTICSAgent Sold Volume$6,415,917List price to Sale PriceRatioAmanda 103.98% | MLS 97.55%Average Sale PriceAmanda $417,000MLS $361,8812024C e r t i f i e d Luxu r y H o m e M a r k e t i n g S p e c i a l i st2 0 3 KACCTS ENGAGEDC e r ti f ied Pri c in g St r a ti g i stMASTERS RUBY SALES AWARD2023@theodoranrealtyABOU T M E, BY T H E NUMB E R SQUALITY SERVICE PINNACLE 2023MASTERS RUBY SALES AWARD2022QUALITY SERVICE AWARD2022ASPIRE NORTH ROOKIE OFTHE YEAR20222 0 3 KACCTS ENGAGEDMASTERS RUBY SALES AWARD2024QUALITY SERVICE PINNACLE 2024

When it comes to buying or selling a property, having a real estate team on yourside is a game-changer. Not only will they always be available to take calls andshow properties, but they'll also bring a wealth of experience and expertise to thetable.When it comes time to take your largest asset to market, it's vital to have a varietyof perspectives to build your specific marketing plan. Understanding yourmotivations and goals is an essential part ensuring your goals and expectationsare met with our service. As a team, we build a plan just for your home and eachlisting is vetted through the team, which ensures we don't have any holes in ourmarketing or transaction flow.Our job is to get you the best deal and often times that is through leveraging ourcombined skillsets...and NETWORK!While we uniquely personalize our marketing approach, we systemize ourapproach to paperwork, ensuring you always know what's coming next.SAY HELLO TO THE TEAM...THEODORAN REALTY GROUP | CENTURY 21 NORTHLANDAMANDAJANELLERINWHY HIRE A TEAM?TRANSACT I ON COORDI N ATORLISTING S PECIALIST | REALTOR BUYER SP E CIALIST| R EALTOR

SUCCESSFULSELLING PROCESSL I S T I N GC O N S U L T A T I O N |S E T P R I C EG E T T H E H O M ER E A D Y F O R T H EM A R K E TP R O F E S S I O N A LP H O T O S A N DV I D E OO N L I N E D E B U T| L I S T E D F O RS A L EO P E N H O U S E |O F F E RP R E S E N T A T I O NC L O S E O N T H EH O U S E ( A N DC E L E B R A T E )WE KNOW THAT SELLING YOURHOUSE CAN BE STRESSFUL... But it doesn't have to be. Instead it canbe the glorious start to a new chapter.The reliving of wonderful memories & theanticipation of a new family loving yourhome with fresh eyes.With our modern approach to marketingand a streamlined system for paperwork,we take the stress out of SOLD.Let's be honest, moving to a new home isEXCITING!C O N T I N G E N C YR E M O V A LP E R I O D

L I S T I N GC O N S U L T A T I O NThis is where we make a plan together. As youragent, I'm going to be asking you questionsabout your goals for selling your home and anyquestions or concerns you may have related toyour sale. Please take a moment to think aboutthose things before our consultation so that wecan ensure we make the best use of our timetogether and address the most importantissues.I'll also be preparing materials for your review,including an overview of our marketingcampaign, an explanation of social strategy anda comparative market analysis to show youwhat is selling (and not selling) in your marketarea.A few things to think about before we meet...What is your ideal moving timeline?What do you hope to net from your home sale?What concerns do you have about listing or buying?What features do you love most about your home?Write these things down before we meet so we cantalk through all the details that are important to you!

S E T T I N G T H ER I G H T P R I C EYou know what happens when youoverprice your house? NOTHING. Nothinghappens. Very few showings, if any, get scheduled, no offers come in. Pricing is a science and the single mostimportant strategy we employ when goingto market. During your listing consultationwe'll make sure your goals align withmarket conditions and make a plantogether.N O T E S

A COMPETITIVE PRICE ATTRACTS MOREPROSPECTIVE BUYERSAs the graph illustrates, more buyers purchase properties atmarket value or below. A significantly lower percentage ofbuyers purchase above market value. Pricing your home at orbelow market value will expose you to a greater number ofprospective buyers and increase your chances of a timely saleand the best price for the current market. WHY INITIAL HOME PRICING ISIMPORTANT

A G E N TC O M P E N S A T I O NInside real estate transactions there are typically two agentsinvolved. One agent represents the seller, the other agentrepresents the buyer. Each agent works to createcircumstances that are agreeable to their clients.In the past, a listing agent would negotiate compensationwith the seller and offer an included portion of thatcompensation to a buyer’s agent who brings a qualifiedbuyer to the table to purchase the home. My sellers alwaysknow what this breakdown looks like and agrees within theirexecuted listing agreement PRIOR TO signing. New NAR regulations prohibit us from offering a buyer co-broke inside the MLS, but I still recommended that sellersconsider offering a co-broke or concession for a buyer’sagent, here’s why:It makes your listing more appealing TO THE BUYER. When the majority of listingswithin your price range is offering a buyer’s agent compensation or concession, Buyer’stend to be more motivated to view your home as it equates to less out of pocket money toclose and the guarantee they can hire their own representation.It creates a smoother transaction. A represented buyer is a buyer that is educated withan agent working to make sure we get everyone to the closing table in a timely fashion.You are not required to offer a buyer’s co-broke, however, when you allow the buyer to rolltheir agent’s commission into the purchase price of the home it greatly reduces the amount ofcash they are required to bring to the table (again-it’s appealing). A buyer’s co-broke has alwaysbeen a pre-negotiated seller concession, but now the choice is yours in how you choose tohandle a buyer’s agent compensation as part of your transaction. I am here to answer anyquestions you have about compensation and advise you on what is being seen commonly inyour market and price range.

it has never been ‘required’ to pay a buyer’s agent and there has never been a fixedprice structure for agent compensation, BUT it does offer you a competitiveadvantage which is why it has almost always been done this way. Buyers facemany of upfront fees when buying a new home, so when a seller offers a co-broketo the buyer’s agent, the number of buyers that can now afford the homeskyrockets.Sellers often benefit from this structure as well, because once you sell, you oftenneed to buy...and you’ll likely be able to afford more when the seller offers a co-broke.DO YOUNEED TOPAY ABUYER’SAGENT?THE SHORT ANSWER IS NO...

05Tidy all toys, pack away as many as youcanTrim all bushes & mow any lawnsRake any gravelBackyardPREPPING THE HOME06Sweep front porch + add welcome matPlant potted flowers if we are in seasonand the beds are emptyTrim and mow regularlyFront Entry07Wipe down all blindsTouch up any drywall or paintThroughout01Clear off all counters, everything fromplants, paper towels and toastersRemove all personal accessoriesTidy pantryKitchen02Remove all personal accessoriesDeclutter, including furniture if neededRemove all pillows Family Room03Remove 30% of items in closetsRemove all personal accessoriesReplace bright bedding with neutral tonesif possibleBedrooms04Clear all counters of productsRemove all personal accessoriesReplace bright towels & rugs with whiteonesBathroomsCleaning & prepping your home to sell can increase its value by 3%-5%(Don’t worry! We provide boxes and labels to get youorganized and clutter free)08Prior to photos and videos we'll have aprofessional cleaning crew come in to give thehome a good deep clean. A deep cleancommunicates that the home has been wellcared for and increases the home'sdesirability to buyers.Final Clean

K I T C H E N B A C K Y A R DF A M I L Y R O O M F R O N T E N T R YB E D R O O M S M I S C E L L A N E O U SB A T H R O O M SPre-ListTO DO LIST

Ever heard that old saying: "You never get a second chance tomake a first impression"?Well, it's true! In real estate, that first impression can be thedifference between selling your house and having it sit on themarket for months.In real estate photography and video, the first impression goesbeyond showcasing the home—it's about telling its story. Throughcaptivating visuals, we create a sense of comfort, safety, andaesthetic warmth, to shape a potential buyers' initial perceptionof what it would feel like to live there.P R O F E S S I O N A L P H O T O S

homes listed with professional photography sell 32% faster.The average ROI on professional real estate photography is826%.68% of consumers say that great photos made them want tovisit the home.Shocking Truths...

G O T O M A R K E TT I M E L I N EHomes statistically perform best when they go tomarket on Wednesday or Thursday with showings tostart Friday or Saturday. In order for your home togo to market on Thursday, all cleaning and photosneed to be taken at minimum 5-10 days prior togoing live.On photo day, we'll do our discussed staging andcleaning (if not already done) prior to photo andvideo. This typically takes 2-4 hours but couldpotentially be an all day event and it is best if youplan to be gone for the majority of the day. We willdo everything we can to work around your busyschedule!The photos and videos will then be edited and usedto build the following marketing materials:Your home only websiteNeighborhood direct mail piecesSocial media posts & adsOpen house materialsPrint MarketingTHEODORAN REALTY GROUP | CENTURY 21 NORTHLAND

010203When taking a home to market, it's imperative to have an immersive marketing strategy. Thismeans your ideal buyer is seeing your home multiple times in multiple mediums. This 3-Stepapproach allows for buyers across all generations to see the details of your home.01 02 03T H E D E T A I L S . . .G O I N G T O M A R K E TThree Step Marketing ProcessMAILERSSOCIAL&WEBOPENHOUSEMAILERS: I know, most agents will tell you these are a waste of time andmoney, but my data tells me otherwise. This is where we let all theneighbors know about your home and any open houses dates.SOCIAL: They see a postcard in the mail and then a reel pops up talkingabout the same house. Then a Facebook ad...finally, buyers are clicking onthe link to your personal website, where they can take a full digital tour.OPEN HOUSE: The more eyes IN your home the better! Seeing what yourhome has to offer in real life is key to getting the best offer possible. Sincethey've already seen the photos and videos online and/or were told byword of mouth from a neighbor, this buyer is highly invested in your home.

Studies show that in order for consumers tomake a buying decision they need to spend7 hours of time, with 11 touch points fromat least 4 different platforms to feelcomfortable pulling the trigger. This is whyimmersive marketing is an absolute MUSTwhen going to market. MAILERS andPRINTMARKETINGFACEBOOKADSSIGN FLYERSOPEN HOUSEYOUR HOMEWEBSITEThe 7-11-4 RulePerhaps 7 hours feels aggressive, but buyinga home is often one of the biggest decisionsconsumers make, so we want to make iteasy for them to spend 7 hours on YOURHOME. This is how we do it.INSTAGRAMFACEBOOKYOUTUBE

C L E A N & P R E PS O C I A L D E P L O Y E DP H O T O & V I D E OO P E N H O U S EC U S T O M W E B S I T E B U I L TP O S T C A R D C A M P A I G NtheTIMELINEContent shoot dayFull photos of homeFull immersive video3 postcards designed foryour area1. Just Listed/NeighborhoodHappy Hour/Open House2. Under Contract3. SoldAll social pieces createdLong form video, 3-4reels and designer stylephoto spreadyoutube videoOpening weekend onSaturday or Sunday C O M I N G S O O NExclusive website builtfor your listingTracks all visitor activitySign is placed in yardNo showings untilFridayGenerate InterestPotential NeighborhoodHappy Hour Email CampaignBegin packing, remove30% of items in closetsRemove all clutterRemove personal photos

It's no secret that the housing industry haschanged over the years. Gone are the days ofnewspaper listings and word-of-mouth leadgeneration—now, most people turn to theInternet when looking for new homes. With 95percent of home buyers using it, the Internet isan essential tool in the home search process. Infact, 54 percent of buyers say that using theInternet is their very first step in finding a newhome.The average home buyer spends 10 weekssearching for a home and previews 12properties before deciding on their purchase.O N L I N E D E B U TLISTED TO SELLI give your home as much visibilityas possible using a variety of tools toensure your home is seen bythousands of potential buyersOf course, I don’t forget the basics: I publish your listing on the MLS(multiple listing service), syndicate with major real estate platforms likeZillow, Homes.com, and Realtor.com, and claim those listings to followstatistics. THEODORAN REALTY GROUP | CENTURY 21 NORTHLAND

OFFERPRESENTATIONOpen houses, if done correctly, are essentialwhen selling a property. Think about it: when you hold an openhouse, you're exposing your listing to theworld, especially if you do it regularly. Thatmeans that each of those events will giveyour property renewed attention on all of theonline portals and make your listing pop upin front of more potential buyers. Andbecause this is physical real estate we'retalking about, an open house also gives thema chance to experience your home in person!Not only does this mean more exposure foryour property and more traffic for you—theextra foot traffic means that someone who'sjust looking for fun or out of curiosity mightend up being your next buyer.Offer presentations happen any time wereceive an offer or offers. We'll get togetheras a team to review the offers with you side-by-side so we can compare them and decideon which one to accept or counteroffer. In a multiple offer situation, we'll reviewthem all at once. This strategy is idealbecause it allows us to compare offers fromdifferent buyers at once, rather thanreceiving them one by one over time.OPEN HOUSE

CONTINGENCYPERIODIn real estate, a "contingency" refers to a condition of the Agreement of Salethat needs to occur in order for the transaction to keep moving forward. Asthe buyer, there are many contingencies that they can choose to include inyour contract.Passing this period, if everything looks good at this point, there are just twomore stages before closing: a title search and transfer of ownership.By working closely with me and other industry experts, you'll be better ableto understand what contingencies are all about, when they're most likely tobe necessary, and what you can do to make sure you're in the best positionpossible for dealing with contingencies when they arise.

02Most contracts are also contingent on the buyer's financing. We don't acceptoffers unless we have the buyer's pre-approval from a lender.Financing Contingency03Inside the buyer's financing there is often an appraisal contingency. This means thebuyer's financing is contingent upon the home appraising for their purchase price.Appraisal Contingency04CONTINGENCIESSome contracts are also contingent upon the buyer selling and closing on their current home. There will be additional paperwork and dates we abide by with this type of contingency.Home Sale Contingency01Every contract has a 10-day inspection contingency. This is where the buyer isable to do their due-diligence on the property with a professional inspection.Inspection ContingencyCOMMON

This is it! The big day!!! I’ve done this dozens of times and I promise you, we’ll get through it justfine. You’ll be signing a lot of paperwork today, most of it pretty dull, all of it important. The goodnews is we will have already discussed your settlement statement provided by the title companyand you know what to expect. After you sign everything...the deal is closed once the following isdone:1. The deed isn’t a legal document until it has been recorded by the county recorder’s office. Onceeach party has signed, the title company will send it to record and the signing portion of thetransaction is complete. It can take a few weeks for the recorded deed and tax record to beupdated with the county Register of Deed’s and Assessor’s office.2. Most loans fund the same day, but some may take up to 48 hrs after signing. The home isofficially closed once it is signed and funded. Don't stress if the funding is not immediate. Thelender and title company will notify us when they have the funds in the escrow account, it's just amatter of processing the transfer to your financial institution.Once these two items are complete, the keys transfer to the Buyer that was prearranged will takeplace. CLOSING DAY

CAN EXPECTWhat youI know this is about more than selling highand buying low and I can promise you thatwhile there may be some bumps in theprocess, I'll be doing my best to help youavoid any delays or roadblocks. You canexpect weekly phone calls with mytrademark be direct honesty and have anyproblems that arise be met with a creativeproblem solving plan to get you where youwant to go.

what othersARE SAYINGTROY, LAKE ANN MII had the pleasure of working with Amanda to sell myduplex, and I cannot recommend her highly enough. Dueto the unique nature of my property and the lack ofcomparable market data, determining an accurate marketvalue was challenging. Amanda’s expertise and dedicationwere evident as she navigated this complexity with ease.Her exceptional communication skills kept me informed atevery stage, and she facilitated the entire processsmoothly and efficiently. Amanda truly went above andbeyond to ensure a successful sale. If you’re seeking aknowledgeable and committed real estate professional,look no further than Amanda.VIRGINIA, FIFE LAKE, MIAmanda has consistently been available and helpfulthroughout my year-long search for my family's Michiganhome!! Even though I was searching for a house while Iwas out-of-state, she helped me look for the right homethat would continue my family's Michigan dream. She isamazing!!! I trust her as a real estate agent and a friend. Ican't recommend Amanda enough!!SEE MORE AT WWW.THEODORANREALTY.COM/TESTIMONIALSOR SCAN THIS QR CODETHEODORAN REALTY GROUP | CENTURY 21 NORTHLAND

what othersARE SAYINGKOSTANTINOS, TRAVERSE CITY MIAmanda did everything she said that she would do. Shewas very professional and trustworthy. I couldn't of askedfor a better agent to handle the sale of my house fromstart to finish and from the very first conversation I knew Ihad found the right person. I will always recommend youto everyone I know. Thank you.LIZ AND LUKE, LAKE ANN MIAmanda was so helpful from start to finish through ourhouse search process. She was always honest and madethings very clear so that we knew exactly what to expect.She is very knowledgeable and would definitelyrecommend her to others.SEE MORE AT WWW.THEODORANREALTY.COM/TESTIMONIALSOR SCAN THIS QR CODETHEODORAN REALTY GROUP | CENTURY 21 NORTHLAND

GET IN CONTACTDOES THISSOUND LIKETHEEXPERINCEYOU WANT?989-306-3444 | 231-322-7400home@theodoranrealty.comwww.theodoranrealty.comR E A L T O RC E R T I F I E D L U X U R Y H O M E M A R K E T I N GS P E C I A L I S TSet your appointment here:call/text Amanda direct:989-306-3444T H E O D O R A N R E A L T YG R O U P