2025 National Conference Brochure : simplebooklet.com

TABLE OF CONTENTSHotel Info. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Conference Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Conference Schedule . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5Vendor Exhibit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Keynote Speakers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Workshops . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14LTP Courses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18CIAAA Certication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Sportfactor Resource Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21Vendor Advertisements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22Grace College Masters Degree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 242025 NADCHOTEL INFORMATION

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10:00 AM CIAAA Annual General Meeting - Spectrum 312:00 - 6:00 PM Registration - Conference Foyer1:00 - 4:45 PM LTP 503C: Athletic Administration: Enhancing School-Based Athletic Programs - Spectrum 2 Taught by: Bre Quist, CCAA & Nick Waterbury, CMAA LTP 700C: Administration of Middle School Athletic Programs - Studio Taught by: Heather Bartling, CMAA & Margie Gibson, CCAA LTP 721C: Positive Sporting Behaviour - Spectrum 1 Taught by: Kelle Hansen, CMAA1:30 - 2:30 PM SHRed Concussions: A Focus on Concussions Prevention & Management - Spectrum 3 Dr. Carolyn Emery, PT PhD & Dr. Kathryn Schneider PT PhD2:30 PM Coffee Break - Conference Foyer2:45 - 3:15 PM How to Brand & Elevate Your School Athletic Apparel & Uniforms - Spectrum 3 Sanjiv Jasra, CEO of VBS Apparel3:45 - 4:45 PM Learn From the Calgary Flames and Run Your Team’s Marketing Like The Pros - Spectrum 3 Steve Edgar, Calgary Flames Director Game Operations & Jason Goldstein6:00 - 9:30 PM Welcome Banquet Dinner - Spectrum 4 & 5 Featuring: 2x Olympian Kasia Gruchalla-Wesierski & Dave Rozdeba Award Presentation THURSDAY APRIL 10

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FRIDAY APRIL 11 8:30 - 12:30 PM LTP 703C: Educational Athletics - Performance Beyond the X’s & O’s - Studio Taught by Troy Snider, CCAA & Dave Nienhuis, CCAA LTP 726C: Student Leadership Development - Spectrum 1 Taught by Nick Waterbury, CMAA8:30 - 9:30 AM Getting Butts in the Seats: How to Build a Loyal Fanbase - Spectrum 2 Jason Goldstein - BookTix   RedeningWinning - Spectrum 3 Leigh Bretzlaff, CCAA 9:30 AM Snack Break - Foyer Sponsored by9:45 - 10:45 AM Fostering Commitment: Retaining & Supporting Coaches & Volunteers in School Culture - Spectrum 3 Jeff Roman, VP Holy Trinity Academy9:45 - 10:15 AM How to Brand & Elevate Your School Athletic Apparel & Uniforms - Spectrum 2 Sanjiv Jasra, CEO of VBS Apparel10:15 - 10:45 AM The National Coaching Certicate Program Advantage - Spectrum 2 Adam Sollitt, Coaching Association of Canada11:00 - 12:00 PM The Power of Sportsmanship: Changing the Narrative of Canadian Educational Athletics - Spectrum 3 Kerri Meadows, CCAA, Hayley Lush, Jen favreau & Sabine Crandall The High School Student-Athlete Experience - Using Data to Measure the Coaching Effect - Spectrum 1 Lauren Kelba, Coaching Effect of Canada & Dr. Josh Childs12:30 - 1:30 PM LUNCH - Spectrum 4&5 Sponsored by VENDOR EXHIBIT - SPECTRUM 4 & 5 - 10:00 AM to 5:00 PMFill out your Vendor Passport for a chance to WIN 2

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1:00 - 2:00 PM Keynote: Hayley Daniels - Spectrum 4 & 5 Daniels is an Olympic trailbrazer for gender equality and rowed in Tokyo. Her resilience and advocacy inspire lasting change. 2:15 - 3:00 PM Discussion Forum - Spectrum 4 & 5 Join fellow Athletic Director Attendees for table discussions on hot topics.3:15 PM Snack Break: Poutine & Bar3:15 - 4:30 PM Baggo Tournament - Spectrum 4 & 5 Bring your partner and throwing arm to the annual Baggo Competition sponsored by Dr. Dish. Winner gets prizes and bragging rights. 6:00 PM Social Night - Bottlescrew Bill’s Pub: 140 10 Ave SW, Calgary Walk on over to Bottlescrew Bill’s for drinks & appetizers. FRIDAY APRIL 11Take your school apparel to the NEXT LEVELQuality apparel solutions, made easy for athletic directors Canada-wideFull School ProgramsOnline StoresUniforms Made in CanadaGraphic DesignLearn more at vbsapparel.caDon’tForgettoStopbythevbsapparelExhibitBoothforyourConferenceSWAG.

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SATURDAY APRIL 128:30 - 9:30 AM Building a Sustainable School Athletics Program (K-12) - Spectrum 5 Rick Thiessen, Samantha Hawkes, Sarah Neufeld & Kristy Thiessen (MEI) Education-Based Athletics and Future Research - Spectrum 2 Lauren Kelba, Coaching Effect Canada9:30 AM Coffee Break - Conference Lobby9:45 - 10:45 AM Bringing Mas-Wrestling to Canadian Schools - Spectrum 5 Jesse Roest, AD Bearpaw Christian & Andrew Bollinger, CAD Int. Mas-Wrestling Team *Active Wear & Indoor Shoes Recommended Data-Informed Professional Development for Coaches - Spectrum 2 Lauren Kelba, Coaching Effect Canada How to Coach Your Coaches - Spectrum 3 Margie Gibson, CCAA11:00 - 12:00 PM Recruiting New Coaches to your Program - How to Empower the Next Generation of Young Coaches - Spectrum 2 Jake Mouritzen, AD GW Graham Secondary Injury Taping - Spectrum 5 Bonnie Sutter, PBE, BEd, CAT(C), DOMP, Calgary Dinos Athletics Success: Teaching Life Skills Through Sport - Spectrum 3 Scott Bezubiak, CMAA12:00 - 1:00 PM Closing Lunch w/ Guest Speaker Jessica Renney - Spectrum 41:30 - 5:15 PM LTP 501C: Legal Issues I - Philosophy, Organizational Structure, and Professional Development - Spectrum 5 Taught by Leigh Bretzlaff, CCAA LTP 520C: Mental Health in Athletics - Spectrum 3 Taught by Heather Bartling, CMAA & Kelle Hansen, CMAA LTP 714C: Preventing, Managing and Transforming Challenging Behaviour- Spectrum 2 Taught by Troy Snider, CCAA & Scott Bezubiak, CMAA2:45 PM Coffee Break

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Haley Daniels | 2020 Toyko Olympic CanoeistHaley Daniels is a trailblazer in Olympic canoeing, making history at Tokyo 2020 as an advocate for gender equality in sport. A champion for diversity and inclusion, she has worked to improve policies that foster accessibility and opportunity. Beyond competition, she is a passionate speaker, sharing her journey of resilience, advocacy, and overcoming adversity. Her story is deeply personal, including her ght for equal opportunities in sport and her support for her transgender father, Kimberly, who was a groundbreaking Olympic ofcial. With over a decade of experience as a speaker, Haley has inspired thousands by providing tools to embrace diversity, shift mindsets, and turn challenges into opportunities. Through her leadership and storytelling, she continues to drive meaningful change and leave a lasting legacy in the Olympic movement.Kasia Gruchalla-Wesierski | 2x Olympic RowerKasia Gruchalla-Wesierski grew up as a competitive alpine skier, but a broken leg ended her career, and she thought she had lost her chance at high-performance sport. That changed when she found rowing. In 2019, she joined Canada’s women’s eight, earning her rst podium in Rotterdam and helping the crew qualify for Tokyo 2020. Just a month before her Olympic debut, a bike crash put her dream in jeopardy, but with hard work and support from her teammates, she recovered to win gold—the rst for Canada’s women’s eight since 1992. Since then, she has remained a key part of the team, winning bronze at the 2022 World Rowing Championships, silver at the 2023 World Rowing Cup III, gold at the 2024 World Rowing Cup II, and most recently, silver at the 2024 Paris Olympics.KEYNOTE SPEAKERSKEYNOTE SPEAKERS

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WORKSHOPSSHRed Concussions: A focus on Concussions Prevention & Management 1. Understand the burden of sport-related concussions for adolescents2. Examine the evidence informed SRC prevention strategies, practice recommendations and policy/research. 3. To support a greater understanding of concussion management, incl. red ag detection, protocols & resourcesPresented by U of C Sport Injury.Dr. Carolyn Emery, PT, PhD Dr. Kathryn Schneider, PT, PhDThursday April 10 @ 1:30 PMHow to Brand and Elevate Your School Athletic Apparel & UniformsDiscover strategies to transform your school’s athletic apparel into a tool for building community and fostering school cohesiveness, all while streamlining to save you time for what matters most. Learn the funamentals of logo design and the importance in selecting Pantone colours to ensure consistency across all apparel & merch, creating a timeless and unied brand idenity. Learn a streamlined approach for an online store & a long-term jersey program to anticipate your school’s 5 year needs. Presented by vbs apparel - Sanjiv JasraApril 10 @ 3:00 PM & April 11 @ 9:45 AMLearn from the Calgary Flames and Run Your Team’s Marketing Like the Pro’s Steve, started with the Calgary Flames in 2010 with In-Game Entertainment and worked a couple years with TO Maple Leafs and has returned to Calgary as the Director of Operations & Strategy. Steve will teach about how to run your events and make it a true experience for the fans!Presented by Steve Edgar, Calgary Flames Director & Jason Goldstein, BookTixThursday April 10 @ 3:45 PMGetting Butts in Seats: How to Build a Loyal FanbaseDiscover how to use creative marketing strategies to build a loyal fan base that extends beyond players families. This workshop explores how to make game attendance a key part of your fan’s entertainment. Learn actionable tactics for fostering fan loyalty, engaging the community, and involving students in promoting events to creating a vibrant gameday culture. Presented by Jason Goldstein, BookTixFriday April 11 @ 8:30 AMRedening WinningWinning in school-sports should NOT be based on the scoreboard. It is important, but not at the expense of your school or athlete’s reputation, dignity or mental health. Let’s rethink how winning can be taught and learned in a sport setting. Presented by Leigh Bretzlaff, Athletic Director at Oilelds High SchoolFriday April 11 @ 8:30 AM

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WORKSHOPSFostering Commitment: Retaining & Supporting Coaches & Volunteers in School Culture This session explores effective strategies for retaining and supporting coaches and volunteers within our school communities. Designed for teachers, coaches, and admin, we will highlight ways to engage and empower staff & community coaches, and student volunteers to create a positive and sustainable coaching culture. Includes - mentorship, recognition, PD opportunities, and fostering a sense of belonging. Attendees will leave with practical tools to enhance recruitment, motivation, and long-term retention of those who dedicate their time to enriching student experiences in athletics and extracurricular activities.Presented by Jeff Roman, VP Holy TrinityFriday April 11 @ 9:45 AMThe Power of Sportsmanship: Changing the Narrative of Canadian Educational AthleticsSportsmanship has the power to reshape Canadian educational athletics, fostering a culture of respect, integrity, and resilience. This session will explore the current challenges facing school sports, the profound impact of sportsmanship on student-athletes and school communities, and how intentional programming can promote camaraderie, character development, and long-term success. By shifting the narrative, we can create athletic environments that prioritize both competition and personal growth, ensuring a positive and lasting inuence on young athletes.Presented by Kerri Meadows, Hayley Lush, Jen Favreau & Sabine Crandall - ASAA Set the BarFriday April 11 @ 11:00 AMThe High School Student-Athlete Experience - Using Data to Measure the Coaching EffectHow do we know, outside of a coach’s win/loss record, the impact we are having on our student-athletes? How can we measure the impact of highly effective coaching behaviours beyond performance metrics? At The Coaching Effect Canada, we believe that highly effective coaches are at the centre of the student-athlete experience. By examining the behavioural themes and action items that highly effective coaches exemplify, we can help you tell your story with real data directly from your student-athletes. Presented by Lauren Kelba & Dr. Josh Childs - Friday April 11 @ 11:00 AMData-Informed PD for CoachesProfessional development for coaches can often swing in the direction of trends, politics, or headlines. With data from The Coaching Effect Canada, Athletic Directors are learning how to tailor professional development in specic ways that make the largest difference for your student-athletes. Hear from your peers for the difference data-driven decisions can have. Presented by Lauren KelbaThe Coaching Effect CanadaSaturday April 12 @ 9:45 AM

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WORKSHOPSBuilding a Sustainable School Athletics Program (K-12) In the world of high school sports in the province, that puts MEI at the AA tier of a four tier system. Nearly 10 years ago the organization as a whole decided to become more intentional around athletics. School sports is part of the school’s rich history and legacy but it lacked a focus for developing systematic approaches to athlete and team development since going through a rapid expansion to K-12 after being an 8-12 school.Presented by Rick Thiessen, Samantha Hawkes, Sarah Neufeld & Kristy ThiessenSaturday April 12 @ 8:30 AMBringing Mas-Wrestling to Canadian SchoolsAn active seminar to introduce Mas (Stick) Wrestling to Canada Schools. Mas-wrestling is an ethnosport derived from Siberia and is widely growing in global popularity. It incorporates agility, power, endurance, strategy and respect. With low barriers to entry, mas-wrestling is accessible, simple to learn, challenging and a perfect way to incorporate traditional indigeous Arctic Games played in Canada for centuries. Participants will leave with detailed unit plan, and other resources that willmake introducing Mas-wrestling seemless and exciting. Be prepared for an interactive, challenging and unforgettable experience! *Please wear running shoes & active wearPresented by Jesse Roest, AD & strength & conditioning coach at Bearpaw Christian, and Andrew Bollinger, owner of Strength Edge & CAD Mas-Wrestling Team. Friday April 11 @ 9:45 AMRecruiting New Coaches to Your Program. How do we empower the next generation of young coaches?In 2025 it is becoming harder and harder to build our athletic programs due to a shortage in coaches and volunteers. This session will provide some strategies for recruiting new coaches, tools and concepts we can use to ensure retention of your volunteer staff and ways to empower your coaches to take your program to the next level.Presented by Jake Mourtizen, Athletic Director at GW Graham Secondary Saturday April 12 @ 11:00 AMEducation-Based Athletics and Future ResearchThe impact of highly effective coaches cannot be understated. This session with Dr. Josh Childs will explore some of the structural and systemic ways that coaches can inuence student-athlete outcomes, and the avenues for future research including demographic inuences, academic outcomes, and more. Presented by Lauren KelbaThe Coaching Effect CanadaSaturday April 12 @ 8:30 AM

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LTP COURSESThe 2025 National Athletic Directors Conference will feature the following 8 Leadership Training Courses. These Professional Development courses are packed full with relevant content, designed by and for Canadian Athletic Administrators. Registrants in each Leadership Training Course will receive materials electronically ahead of the Conference. If you want to add an additional LTP Course to your registration, email: caleigh@ciaaa.caFull LTP Course Descriptions503C: Athletic Administration Enhancing School-Based Athletic ProgramsThis course builds on the fundamentals by taking ADs through ideas and strategies to implement that will enhance their athletic program. It cover how to improve citizenship and sportsmanship within athletic programs . . .703C: Educational Athletics - Performance Beyond the X’s and O’s This student-centered program will provide learning experiences & value based curriculum which models behaviours and qualities of students in and out of the arena . . .721C: Positive Sporting BehaviourThs course will teach to implement appropriate strategies designed to create a positive, productive learning environment, which will support character self-discipline and sportsmanship. It provides opportunity for self- assessment and reection. . .501C: Philosophy, Organizational Structure, and Professional DevelopmentThis foundation course is aimed as assisting ADs to set the tone of thier program. The role of the athletic administrator and the importance of having a school philosophy. . . 700C: Administration of Middle School Athletic ProgramsThis course provides insights and strategies for the leadership of developmentally sound, education-focused JH school athletic programs. It covers educational athletics, philosophy, role of the school coach and JH athletics as part of the total educational process. . .520C: Mental Health in AthleticsThis new course, launched in 2024, takes a look at the importance of Mental Health in sport. It will cover how to identify a struggling athlete and the role you as an Athletic Director and Coach has for support. 714C: Preventing, Managing & Transforming Challenging BehaviourThis course examines the causes of challenging personalities with reference to interscholastic athletic programs. Basic management strategies include emotional intelligence and transactional analysis considerations and methods. . .726C: Student Leadership DevelopmentThis is an essential component to any successful education-based athletic program. In this courses, we will look at a number of ways to actively develop leaders who serve your school and the greater commmunity. . .

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CERTIFICATIONThe CIAAA’s certication program provides a template for the athletic administrator to pursue professional development. This a voluntary professional service to athletic administrators with various levels of experience and preparation. Individuals will enhance their ability to serve the students, school, and community.Some school boards and districts in Canada expect certication when hiring Athletic Directors, and the CIAAA is focused on working to ensure more school boards consider and understand these professional designations.Certication Information & Applications

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RESOURCE BANKBe sure to check out the Sportfactor Resource Bank during the conference. We are always trying to add new and informative resources for Athletic Directors and Coaches. There is something for everyone. Do you have a resource that you think would be useful to others? Send it our way and we will add it to the resource bank. Is there a resource you would love to have and can never nd? Let us know, and we will see if we can nd something for you and add it to the resource bank!Click Here to Access the Resource Bank!GET INVOLVEDThe CIAAA is a member-based organization whose success relies on the work of volunteers. We are always looking to involve Athletic Directors from across the country. A few of the ways you could get involved are: • CIAAA Board of Directors Member • Become a Leadership Training Program Instructor • Join a Committee: Conference Committee, LTP Content, Resource Bank, Etc

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SUPPORTINGWHOLE ATHLETESWWW.HONEATHLETICS.COM @HONEATHLETICS INFO@HONEATHLETICS.COMHONE is a digital platform designed to supportthe mental and emotional well-being of athletes.With tools and expert guidance tailored forcoaches, athletes, and sport organizations, HONEhelps build stronger, more resilient teams. HONE empowers leaders to prioritize mentalwellness alongside physical performance. Join the movement to support the wholeathlete - because strong minds build strongteams.77%Of student-athletes have funplaying the sport because of theircoach.84%Of student-athletes agree theircoach helps them learn frommistakes.SMWE MEASURE your impact across six behavioral themes.WE ANALYZE data from your student-athletes and theiracademic outcomes.WE COMMUNICATE FINDINGS to share your story witheducational leaders and policy makers.WE BRING YOUR DATA TO LIFEQUESTIONS? REACH OUT TO US ATLKELBA@COACHINGEFFECT.CA OR USE THE QR CODE TO CONTACT US DIRECTLYAt the center of every student-athlete experienceis a coach. COACHING MATTERS.A FREE RESEARCH PARTNERSHIPTHAT HELPS YOU TELL YOUR STORYIN PARTNERSHIP WITH:KEY EDUCATIONAL OUTCOMES: A CASE STUDYStudent-athletes miss 11 fewer days of school per yearwhen compared to non-athletes with a highly effectivecoach in building relationships.TWO MORE WEEKS IN CLASS In a diverse population, student-athletes with a highlyeffective coach who pushed them out of their comfort zonesearned a 77% average compared to a 61% for non-athletes.+16% IN AVERAGE GRADESWHAT IS THE COACHING EFFECT?Student-athletes share countless stories about theimpact highly effective coaches had on their lives; TheCoaching Effect takes it one step further. By measuringthe coaching behaviors that lead to the best experiencepossible for student-athletes.Our informed, data-centric approach provides aframework that helps all stakeholders understand howthey can enhance the student-athlete’s experience andimpact academic performance, including grades,graduation, and attendance, allowing us all to advocatefor the benefits of education-based athletics.YOUR IMPACT80%Of student-athletes feel that theircoach cares about them as aperson.Hi Lauren, It’s time for theCoaching EffectAssessment - UltimateFrisbee. Yourassessment windowbegins October 14, 2024and ends on October 31,2024. Share your unique QRcode:SCOREBOARDS | VIDEO DISPLAYS | SOUND SYSTEMSD A K T R O NI C S. C O MNICK DAVIESCANADA SALES905-220-0256Nick.Davies@daktronics.com

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77 %Of student-athletes have funplaying the sport because of theircoach.84%Of student-athletes agree theircoach helps them learn frommistakes.SMWE MEASURE your impact across six behavioral themes.WE ANALYZE data from your student-athletes and theiracademic outcomes.WE COMMUNICATE FINDINGS to share your story witheducational leaders and policy makers.WE BRING YOUR DATA TO LIFEQUESTIONS? REACH OUT TO US ATLKELBA@COACHINGEFFECT.CA OR USE THE QR CODE TO CONTACT US DIRECTLYAt the center of every student-athlete experienceis a coach. COACHING MATTERS.A FREE RESEARCH PARTNERSHIPTHAT HELPS YOU TELL YOUR STORYIN PARTNERSHIP WITH:KEY EDUCATIONAL OUTCOMES: A CASE STUDYStudent-athletes miss 11 fewer days of school per yearwhen compared to non-athletes with a highly effectivecoach in building relationships.TWO MORE WEEKS IN CLASS In a diverse population, student-athletes with a highlyeffective coach who pushed them out of their comfort zonesearned a 77% average compared to a 61% for non-athletes.+16% IN AVERAGE GRADESWHAT IS THE COACHING EFFECT?Student-athletes share countless stories about theimpact highly effective coaches had on their lives; TheCoaching Effect takes it one step further. By measuringthe coaching behaviors that lead to the best experiencepossible for student-athletes.Our informed, data-centric approach provides aframework that helps all stakeholders understand howthey can enhance the student-athlete’s experience andimpact academic performance, including grades,graduation, and attendance, allowing us all to advocatefor the benefits of education-based athletics.YOUR IMPACT80%Of student-athletes feel that theircoach cares about them as aperson.Hi Lauren, It’s time for theCoaching EffectAssessment - UltimateFrisbee. Yourassessment windowbegins October 14, 2024and ends on October 31,2024. Share your unique QRcode:

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MASTERS DEGREEThe CIAAA has partnered with Grace College, who offers a fully online, project-based MSc in Athletic Administration incorporating courses from the CIAAA (and NIAAA) Leadership Training Program. The Master’s degree will extend the content of the LTP modules through higher-level thinking and learning activities as well as enable athletic administrators to receive degree credit for their mastery of the content and their application of that learning in practical ways through their current employment.There are ten Grace College projects that make up the bulk of the degree. Two LTP Courses serve as prerequisites for each Grace College course, so a total of 20 LTP courses are required for the 10 Grace College Courses.. Courses and projects may be completed in any order.The most exciting part of this degree is that all projects are of the student’s choosing, and students can design their projects to be completely relevant to their own athletic administration at their school or within their athletic community. Contact Program Director, Dr. Darrell Johnson for more information about the Masters Degree. Masters Program Information