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Empowering the Next Generation of Principled LeadersBy 2030, with your support, Certell will serve as the central hub for principled education content, reaching 40% of U.S. social studies teachers—particularly the growing homeschool market, where demand for high-quality, principled curricula continues to surge.As the new President and CEO of Certell, I am excited to share our ambitious vision to revolutionize liberty education across America’s classrooms.Having dedicated the past two decades to the liberty movement, and the last thirteen years specifically to education and marketing, I am now deeply invested in the ideas that shape classroom experiences—not just professionally,but personally, as a father. My vision for Certell is driven by the urgencyand potential to ensure America’s foundational principles thrive in classrooms nationwide.Certell is poised to become America’s premier ed-tech platform for the creation, distribution, and measurement of pro-liberty educational content. We aim to exponentially expand our impact, already felt in 38,000 classrooms and responsible for 5 million student engagements in core American principles that drive measurable shifts toward pro-liberty perspectives.By 2030, our vision positions Certell at the forefront of American education, working in 40% of U.S. social studies classrooms and expanding significantly into the rapidly growing homeschool sector, meeting the surging demand for rigorous, principled content wherever students and their teachers are seeking it.I invite you to join us in this transformative effort to set America on course for the next 250 years. Together, we will cultivate a generation of students who deeply value liberty, becoming the informed citizens America needs.Let’s reshape American education together.Dear Friends,Warm regards,2Richard N. LorencPresident and CEO, CertellCertell enables pro-liberty organizations to share their ideas in classrooms nationwide. By combining distribution technology with teaching expertise, we have an infrastructure that amplifies the educational impact of mission-aligned organizations.3

Empowering the Next Generation of Principled LeadersBy 2030, with your support, Certell will serve as the central hub for principled education content, reaching 40% of U.S. social studies teachers—particularly the growing homeschool market, where demand for high-quality, principled curricula continues to surge.As the new President and CEO of Certell, I am excited to share our ambitious vision to revolutionize liberty education across America’s classrooms.Having dedicated the past two decades to the liberty movement, and the last thirteen years specifically to education and marketing, I am now deeply invested in the ideas that shape classroom experiences—not just professionally,but personally, as a father. My vision for Certell is driven by the urgencyand potential to ensure America’s foundational principles thrive in classrooms nationwide.Certell is poised to become America’s premier ed-tech platform for the creation, distribution, and measurement of pro-liberty educational content. We aim to exponentially expand our impact, already felt in 38,000 classrooms and responsible for 5 million student engagements in core American principles that drive measurable shifts toward pro-liberty perspectives.By 2030, our vision positions Certell at the forefront of American education, working in 40% of U.S. social studies classrooms and expanding significantly into the rapidly growing homeschool sector, meeting the surging demand for rigorous, principled content wherever students and their teachers are seeking it.I invite you to join us in this transformative effort to set America on course for the next 250 years. Together, we will cultivate a generation of students who deeply value liberty, becoming the informed citizens America needs.Let’s reshape American education together.Dear Friends,Warm regards,2Richard N. LorencPresident and CEO, CertellCertell enables pro-liberty organizations to share their ideas in classrooms nationwide. By combining distribution technology with teaching expertise, we have an infrastructure that amplifies the educational impact of mission-aligned organizations.3

4Built for Measurable EffectThanks to the generosity of our donors, we’ve built an educational engine that measures real impact, student by student, classroom by classroom. Every student interaction becomes actionable data. Teachers gain instant insights. Pro-liberty partners see their content’s real-world impact. You witness how your investment transforms education.KEY CAPABILITIES:Real-time engagement trackingStudent progress monitoringTeacher effectiveness metricsImpact measurementOur curriculum framework centers on the foundational concepts that define American civic life. These principles represent the core ideas that students must grasp to become independent thinkers and active citizens.The American Principles FrameworkSelf-ownership, personal growth, and responsibilityLimited government, checks and balances, and federalismCommerce, value creation, and economic thinkingVoluntary associations and active citizenshipFree speech, religious freedom, and property protectionLegal equality, diversity, and equal opportunityInnovation, second chances, and pursuit of happinessGovernanceIndividualism TradeCivic EngagementLibertyEgalitarianismEntrepreneurshipFocusing on these principles empowers students to use critical thinking skills as they independently evaluate governance, liberty, and civic responsibility.4 5

4Built for Measurable EffectThanks to the generosity of our donors, we’ve built an educational engine that measures real impact, student by student, classroom by classroom. Every student interaction becomes actionable data. Teachers gain instant insights. Pro-liberty partners see their content’s real-world impact. You witness how your investment transforms education.KEY CAPABILITIES:Real-time engagement trackingStudent progress monitoringTeacher effectiveness metricsImpact measurementOur curriculum framework centers on the foundational concepts that define American civic life. These principles represent the core ideas that students must grasp to become independent thinkers and active citizens.The American Principles FrameworkSelf-ownership, personal growth, and responsibilityLimited government, checks and balances, and federalismCommerce, value creation, and economic thinkingVoluntary associations and active citizenshipFree speech, religious freedom, and property protectionLegal equality, diversity, and equal opportunityInnovation, second chances, and pursuit of happinessGovernanceIndividualism TradeCivic EngagementLibertyEgalitarianismEntrepreneurshipFocusing on these principles empowers students to use critical thinking skills as they independently evaluate governance, liberty, and civic responsibility.4 5

67We are transforming educational impact measurement with data-driven insights that accelerate improvement and demonstrate results. Since 2022, every classroom interaction provides complex metrics that inform how we continually refine and support learning.The platform you help build evolves continuously, incorporating teacher feedback to enhance learning outcomes.Impact in Numbers5Millionmoments where students engage with American principles38,000Classrooms5%Net Movementwhere students receive liberty-focused education“The video clips are always engaging and help me think about the topic in today’s terms…in a way that connects to today’s culture. For example, when we studied Ancient Greece, there was a video that compared Greek democracy to modern political debates. It made it easier to see how ideas from the past still shape how we think about government and citizenship today.”“As a homeschooling parent, I have found [Certell] to be an excellent resource. The way the modules are thoughtfully divided keeps each lesson interesting and manageable. The video clips included have greatly enhanced our discussions, prompting us to delve deeper into the topics.” WHAT TEACHERS & PARENTS ARE SAYINGtoward pro-liberty viewpoints6 7

67We are transforming educational impact measurement with data-driven insights that accelerate improvement and demonstrate results. Since 2022, every classroom interaction provides complex metrics that inform how we continually refine and support learning.The platform you help build evolves continuously, incorporating teacher feedback to enhance learning outcomes.Impact in Numbers5Millionmoments where students engage with American principles38,000Classrooms5%Net Movementwhere students receive liberty-focused education“The video clips are always engaging and help me think about the topic in today’s terms…in a way that connects to today’s culture. For example, when we studied Ancient Greece, there was a video that compared Greek democracy to modern political debates. It made it easier to see how ideas from the past still shape how we think about government and citizenship today.”“As a homeschooling parent, I have found [Certell] to be an excellent resource. The way the modules are thoughtfully divided keeps each lesson interesting and manageable. The video clips included have greatly enhanced our discussions, prompting us to delve deeper into the topics.” WHAT TEACHERS & PARENTS ARE SAYINGtoward pro-liberty viewpoints6 7

8 9Certell enhances educational content with:With your help, Certell is building an infrastructure that amplifies liberty-oriented education nationwide.Multimedia elements that bring concepts to lifeInteractive features that deepen engagementAnalytics that demonstrate real-world impactDistribution that reaches classrooms nationwide“An organization like Certell that understands why teachers teach and helps us do our best work is invaluable.” TIM MILLERCERTELL TEACHERAs education rapidly changes, Certell is ready to meet evolving needs. The platform specifically targets growing markets like charter schools and homeschool communities.Revolutionizing Liberty EducationPlatform forthe FutureThe growing teacher network provides immediate classroom access to content from pro-liberty partners. Through strategic outreach, it’s easier than ever for principled ideas to reach students effectively.Your investment enables:Advanced analytics capabilitiesImproved content distributionEnhanced user experiencesSeamless partner integration8 9

8 9Certell enhances educational content with:With your help, Certell is building an infrastructure that amplifies liberty-oriented education nationwide.Multimedia elements that bring concepts to lifeInteractive features that deepen engagementAnalytics that demonstrate real-world impactDistribution that reaches classrooms nationwide“An organization like Certell that understands why teachers teach and helps us do our best work is invaluable.” TIM MILLERCERTELL TEACHERAs education rapidly changes, Certell is ready to meet evolving needs. The platform specifically targets growing markets like charter schools and homeschool communities.Revolutionizing Liberty EducationPlatform forthe FutureThe growing teacher network provides immediate classroom access to content from pro-liberty partners. Through strategic outreach, it’s easier than ever for principled ideas to reach students effectively.Your investment enables:Advanced analytics capabilitiesImproved content distributionEnhanced user experiencesSeamless partner integration8 9

Join theCertell CircleThe Certell Circle is an exclusive network of bold investors in the future of liberty. Members are the driving force behind a national movement to reshape how America’s students learn about free markets, individual rights, and civic responsibility.Fueling the expansion of liberty-focused education nationwideEquipping teachers with tools to implement principled curriculumEnsuring the next generation understands America’s founding principlesThrough the Certell Circle, you are:TAKE THE NEXT STEPSchedule a Conversationphilanthropy@certell.orgThe next generation is waiting. Join the revolution. Restore liberty in the classroom.11Richard brings two decades of marketing and organizational leadership, bolstered by an unparalleled network of influential contacts within the liberty movement.Josh blends nonprofit leadership and experience scaling high-growth software companies, helping shape operations that power mission-driven, high-impact growth.Lisa brings decades of philanthropic and strategic planning expertise, helping liberty-focused initiatives build resilient funding pipelines and secure long-term support.Sean has over 20 years of experience developing and executing successful creative projects, building highly effective teams, and crafting engaging messaging for all audiences.Richard LorencJoshua SandersLisa RobertsSean W. MalonePresident & CEOChief Operating OfficerChief Philanthropy OfficerChief Creative OfficerMeet the New Team10You will receive exclusive impact reports, insider briefings, and direct access to Certell’s leadership.Being a member means securing the future of liberty education.

Join theCertell CircleThe Certell Circle is an exclusive network of bold investors in the future of liberty. Members are the driving force behind a national movement to reshape how America’s students learn about free markets, individual rights, and civic responsibility.Fueling the expansion of liberty-focused education nationwideEquipping teachers with tools to implement principled curriculumEnsuring the next generation understands America’s founding principlesThrough the Certell Circle, you are:TAKE THE NEXT STEPSchedule a Conversationphilanthropy@certell.orgThe next generation is waiting. Join the revolution. Restore liberty in the classroom.11Richard brings two decades of marketing and organizational leadership, bolstered by an unparalleled network of influential contacts within the liberty movement.Josh blends nonprofit leadership and experience scaling high-growth software companies, helping shape operations that power mission-driven, high-impact growth.Lisa brings decades of philanthropic and strategic planning expertise, helping liberty-focused initiatives build resilient funding pipelines and secure long-term support.Sean has over 20 years of experience developing and executing successful creative projects, building highly effective teams, and crafting engaging messaging for all audiences.Richard LorencJoshua SandersLisa RobertsSean W. MalonePresident & CEOChief Operating OfficerChief Philanthropy OfficerChief Creative OfficerMeet the New Team10You will receive exclusive impact reports, insider briefings, and direct access to Certell’s leadership.Being a member means securing the future of liberty education.