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Message 2025-2027STRATEGIC PLANRonald McDonald HouseCharities of Kentuckiana

PURPOSE, VISION,MISSION & CORE VALUESVisionA world where every family has what theyneed to ensure the best health outcomes fortheir children.MissionRonald McDonald House Charities ofKentuckiana provides essential services thatremove barriers, strengthen families,and promote healing when childrenneed healthcare.Core ValuesWe lead with compassionWe are deeply respectfulWe act with integrityWe are firmly committedEXECUTIVE SUMMARYAt Ronald McDonald House Charities ofKentuckiana, families are at the center ofeverything we do. In early 2024, we adopted anew strategic framework from RMHC Global—one that builds on our mission and reflects thevalues we live every day.Our 2025–2027 Strategic Plan is our pathforward for the next three years. It focuses notjust on doing more, but on doing better. It’s aroadmap to deepen our impact, strengthen ourconnections, and ensure every family we servereceives not just a place to stay—but the care,compassion, and community they deserve.This plan continues the shift we began in ourlast strategic plan: moving from growth insquare footage to growth in depth and quality.We’re leaning into what matters most—enhancing the family experience, cultivatinglasting relationships, collaborating withintention, and caring for the people who makeour mission possible.1Ronald McDonald House Charities of Kentuckiana Strategic PlanPurposeCaring for families with children who are ill orinjured.

PILLAR 1: SERVE MORE FAMILIES, BETTERWe’re focusing on deepening the family experience—not just increasing numbers.This means:Improving current services using Family Centered Care and Trauma Informed Care bestpractices.Exploring expansion of services using a data-driven approach.PILLAR 2: DRIVE ENGAGEMENTWe’re building lasting relationships—with donors, volunteers, and friends of the House.Key goals include:Pursuing financial security; ensuring RMHCK has the resources it needs to deliver and growits mission.Growing holistic relationships with donors, volunteers, and other key stakeholders.Growing a culture of philanthropy rooted in shared values.PILLAR 3: ENHANCE COLLABORATION We’re stronger together.This pillar is about:Deepening partnerships with current corporate and organization partners, healthcareproviders, community leaders, and other nonprofits.Learning from and sharing with fellow RMHC chapters.Advocating at the local and state level for the families we serve.PILLAR 4: PRIORITIZE PEOPLEWe are who we are because of our people.This pillar focuses on:Developing strategies to maximize recruitment and retention of staff and volunteer talent.Strengthening our Board with the right voices to help lead us forward.Using this framework, RMHCK’s board of directors and leadership staff developed keystrategies to continue growing our mission and programs, with a continued focus on qualitativegrowth and improvement.OUR STRATEGIC PILLARS2Ronald McDonald House Charities of Kentuckiana Strategic PlanWhere We’re Going

LOOKING AHEADWe can’t do this work alone—and we never have. Our strength comes from the families we serve,the people who support us, and the partners who stand beside us. This plan is our guide forcontinuing that work, together.9Ronald McDonald House Charities of Kentuckiana Strategic Plan@ r m h c k e n t u c k i a n a550 S. First Street, Louisville, KY 40202 • rmhck.org • 502.581.1416