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2024 BRANDSTYLE GUIDEVCEE is a 501(c)(3) nonprofit organization operating in Virginia since 1970.

VCEE COMPANY BIOABOUTThe Virginia Council on Economic Education (VCEE) provides quality professional development and classroom-ready resources for K-12 teachers to assist them in teaching economics and personal finance. With the support of donors and partners, VCEE institutes and workshops are provided at no cost to teachers or school divisions.WHO WE AREVCEE is a 501(c)(3) nonprofit organization operating in Virginia since 1970.Our Vision: A Virginia in which every citizen is economically and financially literate. Our mission is simple: to provide Virginia’s K-12 students with the economic knowledge and financial skills needed to thrive in our dynamic economy.Advocate/resource for:• Required high school course in economics and personal finance• Inclusion of key economic concepts at each grade level K-12• Teachers, school divisions, local and state governmentsWHAT WE DO“Teach the Teacher” to reach the greatest number of students. Annually, we serve over 2,400 teachers who reach more than 136,000 students. These educators impact additional students every year they continue to teach – a strong multiplier effect.Ensure accessibility to quality teacher training for all school districts through university-based Centers for Economic Education across Virginia.Make learning fun and engaging through programs such as the Virginia Economics Challenge & Virginia Personal Finance Challenge, Mini Economy, Awards and Scholarships, and The Stock Market Game™.WHY IT’S IMPORTANTImportant for Students to Learn Real-World Financial Skills:• Better informed decision makers and consumers• Prudent savers and thoughtful investors• Reasoned voters and informed citizensImportant for Workforce Development:• Better equipped workforce to meet challenges of fluctuating global economy• Understanding how economy works and individual’s role in it leads to more productive employees and innovative entrepreneurs• Understanding of human capital leads to investing in one’s own education, skills, and experiences.2

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FIERY REDPANTONE | PMS 181664 TCXRBG | 208 30 33CMYK | 12 100 100 3 HEX | D01E21PRIMARY COLORS6COLOR VARIATIONSFIERY RED90%FIERY RED70%FIERY RED50%FIERY RED40%FIERY RED20%DAZZLING BLUEPANTONE | PMS 183949 TCXRBG | 56 81 161CMYK | 89 78 1 0 HEX | 3851A1SODALITE BLUEPANTONE | PMS 193953 TCXRBG | 37 54 104CMYK | 98 88 31 19 HEX | 253668SODALITE BLUE90%SODALITE BLUE70%SODALITE BLUE50%SODALITE BLUE40%SODALITE BLUE 20%DAZZLING BLUE90%DAZZLING BLUE70%DAZZLING BLUE50%DAZZLING BLUE40%DAZZLING BLUE20%BRILLIANT WHITEPANTONE | PMS 000CRBG | 255 255 255CMYK | 0 0 0 0 HEX | FFFFFF

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8ABOUT MONTSERRATThe old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. As urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique. The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night! These are the types that make the city look so beautiful. The Montserrat Project began with the idea to rescue what is in Montserrat and set it free under a libre license, the SIL Open Font License.This is the normal family, and it has two sister families so far, Alternates and Subrayada. Many of the letterforms are special in the Alternates family, while ‘Subrayada’ means ‘Underlined’ in Spanish and celebrates a special style of underline that is integrated into the letterforms found in the Montserrat neighborhood.Updated November 2017: The family was redrawn by Jacques Le Bailly at Baron von Fonthausen over the summer, and the full set of weights were adjusted to make the Regular lighter and better for use in longer texts. In fall, Julieta Ulanovsky, Sol Matas, and Juan Pablo del Peral, led the development of Cyrillic support, with consultation with Carolina Giovagnoli, Maria Doreuli, and Alexei Vanyashin.The Montserrat project is led by Julieta Ulanovsky, a type designer based in Buenos Aires, Argentina. To contribute, see github.com/JulietaUla/MontserratMontserratA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y zLightRegularMediumBold

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