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Message SELLER SERVICES PRESENTATION

YOUR Dreams. MADE Real.Coldwell Banker Mountain Central | www.susanitadediego.com2

SELLER SERVICES GUARANTEEColdwell Banker Mountain Central Ultimate Service® Seller Services GuaranteeYour Needs Come First If it’s not right for you, it’s not right for us.Excellence in Marketing Your property will be advertised using the latest technologies.Respectful Service We are committed to providing you with an exceptional selling experience.Reliable and Knowledgeable Reporting You will always know the status and results of our marketing efforts.Individualized Listing Process Our customizable methodology allows us to tailor our processes to your individual needs.Coldwell Banker Mountain Central | www.susanitadediego.com3

AGENCYAgency is a relationship established when two parties agree to have one party act on behalf of the other.Undivided Loyalty The Agent must act solely in your best interests, must always put your interests above the Agent’s own interests and above the interests of other parties.Confidentiality The Agent has a duty to keep your confidences. Confidential information includes any information about you, the property, or the transaction that is not required by law to be disclosed.Full Disclosure The Agent must inform you of all facts known to the Agent that might affect your relationship or influence your decision in a transaction.Obedience The Agent must obey all of your lawful instructions, as long as the instructions are reasonable and ordinary under the circumstances.Reasonable Care and Skill The Agent must exercise reasonable care and skill in performing all assigned duties.Full Accounting The Agent must account for all money and property placed in the Agent’s hands while acting on your behalf.Coldwell Banker Mountain Central | www.susanitadediego.com4

MAKE SURE YOUR HOME IS MARKET READYDressing your house for success can make a difference in the sale speed and price.Readiness Assessment Our assessment will identify any features of your property that could be moderately improved to ensure an optimal sale price.Staging Recommendations We will provide you with our certified staging services which may include furniture placement, paint colour, and curb appeal suggestions.Home Enhancement Resources Should it be required, our Concierge™ program can put you in touch with reliable local trades people and service providers.Coldwell Banker Mountain Central | www.susanitadediego.com5

WHERE WILL BUYERS SEE MY LISTING?MLS® Systems are cooperative selling systems operated by real estate Boards and Associations in Canada. MLS® Systems contain detailed information and numerous search tools, all designed to match people with the properties that fit their exact requirements. REALTOR.ca is an advertising website that The Canadian Real Estate Association (CREA) created to give REALTORS® across Canada greater listing exposure to a national and international audience. The listing content advertised on REALTOR.ca comes from the various MLS® Systems operated by Real Estate Boards and Associations across Canada. REALTOR.ca is paid for by REALTORS® and is owned and operated in their interest by CREA. WWW.REALTOR.CA

WWW.COLDWELLBANKER.CAWHERE WILL BUYERS SEE MY LISTING?Founded in 1906, the Coldwell Banker brand is the most established residential real estate franchise system in North America. Founder Colbert Coldwell and partner Benjamin Banker revolutionized the industry and changed the way that people bought and sold homes. Fast forward over 100 years and the Coldwell Banker network is one of the most trusted in the world, with a global presence across 40 countries and territories worldwide.The Coldwell Banker brand made its way to Canada in 1989, during the company's first international expansion. In 1992, Coldwell Banker entered a joint venture with Canada Trust Realty, becoming a major force in the Canadian market and have since gained a legacy of serving the real estate needs of Canadians from coast to coast for over 30 years.In 2021, Coldwell Banker Canada was acquired by entrepreneurs Steve Houle and Karim Kennedy. The pair apply a unique blend of knowledge and experience as they seek to grow the brand’s presence on a national level. We are ready to make our mark in the Canadian Real Estate Market and transform the industry along the way.

WWW.POINT2HOMES.COMWHERE WILL BUYERS SEE MY LISTING?We subscribe to Point2 Agent, a web service that connects real estate professionals with one another and with the most important real estate advertisers on the web. Not only will we help your listing attract attention via “natural search” sites like Google, Yahoo! and MSN, this service allows us to advertise your listing on many other local real estate websites and over twenty-five of the busiest online real estate marketplaces, including Point2 Homes, Kijiji and Trovit.

WHERE WILL BUYERS SEE MY LISTING?Our Realtor® and public events are marketed through several mediums including emails, postcards and online. We will provide you with targeted marketing appropriate to your property which may include:Open Houses  Together, we will create a customized open house strategySocial Networks Your property will be showcased on the appropriate social media channels.Realtor® Events Exclusive Realtor® CaravansCalgary Real Estate News CREB® Property Listings OnlinePost Cards Targeted to the demographic most likely to purchase your property.Coldwell Banker Mountain Central | www.susanitadediego.com9

LET’S GET SOCIAL Your property will be showcased on the appropriate social media channels. Our online marketing includes posting to many popular social media platforms.623+ON COLDWELL BANKER MEDIA PLATFORMS IN NORTH AMERICA**Source: Media Agency + Sprout Social Reporting, 2022MILLION IMPRESSIONS#1#1REAL ESTATE BRAND ONLINE**Reflects total website visits for 2022. Source: Comscore 2022 Media TrendsREAL ESTATE ADVERTISING 11 YEARS RUNNING**Ace Metrix Scores 2012-2022, Real Estate CategoryMOST VISITEDMOST EFFECTIVECOLDWELL BANKER MOUNTAIN CENTRAL COLDWELL BANKER MOUNTAIN CENTRAL COLDWELL BANKER MOUNTAIN CENTRALColdwell Banker Mountain Central | www.susanitadediego.com10

FACEBOOK AND INSTAGRAM PROMOTIONAL POST EXAMPLESCOLDWELL BANKER MOUNTAIN CENTRALCOLDWELL BANKER MOUNTAIN CENTRALCOLDWELL BANKER MOUNTAIN CENTRALCOLDWELL BANKER MOUNTAIN CENTRALCOLDWELL BANKER MOUNTAIN CENTRALCOLDWELL BANKER MOUNTAIN CENTRALCOLDWELL BANKER MOUNTAIN CENTRALUpgraded kitchen will make meal preparation a joy and bring out your inner chef!5 piece en-suite will feel like spa day every day!Coldwell Banker Mountain Central | www.susanitadediego.com11

CURATED ADVISORS OF REAL ESTATEWhere Ethics and Excellence Unite Our advisors unite with a shared purpose: to provide consistent, elevated services using proven systems and processes, always driven by the best interests of our clients. We are guided by a common philosophy rooted in the highest ethical standards, ensuring our clients' trust and well-being remain our utmost priority. Our commitment is to deliver unwavering excellence in service, ensuring that our clients receive the same outstanding support, regardless of which advisor they choose to work with. Our approach is deeply personalized, tailored to the unique needs and objectives of each individual client and the specific nuances of their real estate transactions. Each advisor within our team contributes a distinctive set of skills and strengths, all harnessed to benefit the collective and, most importantly, our clients. We are dedicated to achieving the highest standards of client satisfaction and success, and we do so by working collaboratively, leveraging our unique expertise, and upholding the principles of integrity, transparency, and perseverance.#12022 - by oce sizeOFFICE IN CANADAColdwell Banker Mountain Central | www.susanitadediego.com12

Coldwell Banker Mountain Central | www.susanitadediego.com13

PROFESSIONAL PROPERTY BROCHURE We prepare a comprehensive property brochure, showcasing the home’s features and highlighting the community and its amenities. We have found that potential buyers are interested in what both the home and the community have to offer.

MARKETING A SMART HOME Your property must have a smart security feature that either controls access or monitors the property or has a smart temperature feature, in addition to a reliable internet connection. It must also include at least two additional features.If your property has smart home equipment with network-connected products (aka “smart products” connected via Wi-Fi, Bluetooth or similar protocols) for controlling, automating and optimizing functions such as temperature, lighting, security, safety or entertainment, either remotely by a phone, tablet, computer or a separate system within the home itself, your home automatically qualifies for additional online exposure!Coldwell Banker Defined The Smart Home The first real estate brand to create a smart home certification course. Lighting Smart light bulbs and lighting systems.Entertainment Smart TVs and TV streaming services.Heating/Cooling Smart HVAC system, smart fans or vents.Security Smart locks, smart alarm systems or cameras.Safety  Smart fire/carbon monoxide detectors and nightlights.Appliances  Smart refrigerators and smart washer/dryers.Outdoors  Smart plant sensors and watering systems.Temperature  Smart thermostats.Coldwell Banker Mountain Central | www.susanitadediego.com17

POWER IN NUMBERSThe Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages. Coldwell Banker Canada operates from approximately 200 locations across Canada.Coldwell Banker History in Canada• 1906 Coldwell Banker Founded• 1943 Canada Trust Opens• 1989 Coldwell Banker Opens in Canada• 1992 Coldwell Banker Acquires Canada Trust• Today Coldwell Banker Canada Operates from Coast to CoastPOWER IN NUMBERSThe Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 40 countries, we offer unmatched services in their local languages.GLOBAL CONNECTIONSAndorraArgentinaArubaBahamasBermudaBritish Virgin IslandsCambodiaCanadaCayman IslandsChileCosta RicaCuraçaoCyprusDominicaDominican RepublicEgyptEnglandFranceGrenadaIndiaIndonesiaIrelandItalyJamaicaLuxembourgMaltaMexicoMonacoNetherlandsParaguay PortugalSint MaartenSpainTurkeyTurks & Caicos United Arab EmiratesUnited StatesUruguayU.S. Virgin Islands(St. Croix & St. Thomas)40COUNTRIES & TERRITORIES100,000+AGENTSGUIDING PEOPLE HOME FOR117YEARSIN SALES VOLUME IN NORTH AMERICA*DAILY LUXURY SALES*295+ BILLION288 MILLION*Based on Coldwell Banker Financial Data 01/01/2022 - 12/31/2022*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 Million or more as reported by affiliates of the US Coldwell Banker franchise system for the calendar year of 2022. USD$Coldwell Banker Mountain Central | www.susanitadediego.com18

100,000+ 403,000+AFFILIATED SALES AGENTSCOUNTRIES AND TERRITORIESOFFICESAndorraArgentinaArubaBahamasBermudaBritish Virgin IslandsCambodiaCanadaCayman IslandsChileCosta RicaCuraçaoCyprusDominicaDominican RepublicEgyptEnglandFranceGrenadaIndiaIndonesiaIrelandItalyJamaicaLuxembourgMaltaMexicoMonacoNetherlandsParaguayPortugalSint MaartenSpainTurkeyTurks & CaicosUnited Arab EmiratesUnited StatesUruguayU.S. Virgin Islands(St. Croix & St. Thomas)Coldwell Banker Mountain Central | www.susanitadediego.com19

COLDWELL BANKER’S ULTIMATE SERVICE®Founded in 1997Seller Counselling Meeting Agency AlternativesFinancing OptionsMarketing Action PlanMarket Pricing ResearchKnowledgeable, Reliable Reporting Marketing and Market Review Experienced Negotiation Contract Review Condition MonitoringEstimate of Proceeds Home Enhancement GuideFeature Sheets Property Promotion to Buyers Promotion to Industry MembersContinuing Service Home Purchase or Relocation Service Service Satisfaction Survey Future Service98% 97%CUSTOMER SATISFACTION RATING*WOULD RECOMMEND US TO A FRIEND**Statistics Based on Over 75,000 Surveys Received From Canadian Buyers & SellersColdwell Banker Mountain Central | www.susanitadediego.com20

MEET OUR TEAMSusanita de DiegoAssociate BrokerMeet Susanita, the accomplished Owner of Coldwell Banker Complete Real Estate from 2006 to 2023 and now an Associate Broker with Coldwell Banker Mountain Central.HeritageAs a first-generation Canadian, Susanita's roots trace back to a fascinating blend of cultures. Born to a Panamanian Consul General father and a German mother who ventured to Canada from Scotland, Susanita's real estate journey began in Vancouver, BC, where she embarked on her career in 1987.HistorySusanita's accomplishments include a diverse array of specialties and certifications that span luxury real estate, smart homes, country residential, condominiums, international real estate, and senior's transitions. While accolades, including recognizing her as part of the top 1% in the global real estate industry, are numerous, Susanita takes immense pride in the awards bestowed upon her for exceptional client service and her team's nominations, including the Coldwell Banker Ultimate Service Award and a coveted nomination for the Better Business Bureau Ethics Award. In 2022 Coldwell Banker Complete Real Estate proudly claimed the title of the number one real estate company in the country within the Coldwell Banker Canada network in their size category. This recognition is a testament to Susanita’s team’s unwavering commitment to excellence and their dedication to serving clients at the highest level.TodayBeyond her achievements, Susanita currently serves as the Chair-Elect with the Calgary Real Estate Board and contributes her expertise to the Real Estate Council of Alberta Hearing Panel, showcasing her commitment to industry leadership and governance. As a proud member of CARE: Curated Advisors of Real Estate – Where Ethics and Excellence Unite, Susanita brings a wealth of experience and a commitment to elevated standards in the real estate industry. In every aspect of her career, Susanita remains dedicated to client satisfaction, ensuring that each real estate journey is not only successful but also marked by a personalized and caring touch.Phone: 403.630.3390Email: susanita@cbcalgary.caColdwell Banker Mountain Central | www.susanitadediego.com21

Heather FabrisRealtor®Coldwell Banker Mountain CentralHeather is a mother, wife and a career woman. She wears her heart on her sleeve, has Saskatchewan roots, and loves her life! When not working, she can be found supporting her children in their sports, or volunteering in her community. Heather moved to Alberta in 2000 to pursue an education in Interior Design. While working at a distinguished cabinet company, her passion for design propelled her to excel as one of the top sales professionals in the branch. The transition to real estate felt like a natural step to Heather. She believes buying a home should be exciting, and she also understands the emotions tied to selling one. She is dedicated to advocating for her clients, ensuring a positive and satisfying real estate experience. Heather is committed to continuous growth and expanding her real estate education with certifications such as: Global Luxury Specialist, Certified Condominium Specialist (CCS), and Resort & Second-Home Property Specialist (RSPS).Shaun SmythRealtor®Coldwell Banker Mountain CentralBorn in Glasgow and raised in Calgary, Shaun is an award-winning actor with a career spanning Toronto, Hamilton, and Vancouver. With over 100 TV episodes and 50 plays to his credit, he's left an indelible mark on the performing arts. Notable roles in series like "Suits," "Supernatural," and "Arrow" showcase his talent. Despite his international success, Shaun's love for Calgary led him to real estate. Having navigated the challenging process of finding his family's perfect home, he now shares his expertise to help others. Shaun ensures a consistent, ethical, and high-quality home buying experience, aiming to make the process as smooth and rewarding as possible. Passionate about Calgary, he believes in its boundless possibilities. Alongside his real estate endeavors, he's a championship Bagpiper, having learned the craft in Calgary and led a band to victory in Scotland. Join Shaun on the journey to build brighter futures, one home at a time.Coldwell Banker Mountain Central | www.susanitadediego.com22

Leanne MacDonaldDirector of OperationsCARE Team CoordinatorSince 2012 Leanne has been an integral leader within our brokerage. Coming from a combined 27 years in the travel/hospitality industry, project management and most recently, the information technologies and non-profit sector, Leanne’s applies her impressive knowledge of technology to her position by creating consistent processes within our accounting and conveyancing departments and our web site and social media marketing. In addition to assisting with all things technological Leanne is enthusiastically dedicated to the management of our office and our sales associates.Paige MacDonaldAdministrative AssistantCARE Team AssistantPaige has been a member of our team for over 6 years, beginning while she was attending the University of Calgary. Paige provides our team with exceptional administrative services including database management, social media, digital marketing and preparing our comprehensive reports. We all appreciate her strong attention to detail and cheerful participation for any task she is asked to perform. You may notice that Leanne and Paige have the same last name. This mother-daughter duo are the ultimate joy to have on our team! Coldwell Banker Mountain Central | www.susanitadediego.com23

THE STARNES GROUPWe are delighted to partner with the most prestigious luxury team in Calgary. The Starnes Group has sold over $1Billion in exquisite estate properties over the last nineteen years. The Starnes Group consistently ranks in the Top 1% of luxury home sales in the Calgary area and is recognized as an expert in the luxury real estate market.Rachelle StarnesLicensed Real Estate AssociatePresident & CEO, The Starnes GroupRachelle Starnes and her Team serve discriminating clients in the Calgary area, within Canada and worldwide with the utmost standards of professionalism and personal real estate service.The Team specializes in working with Buyers to find their perfect property for their personal or investment needs and works with Sellers to market and showcase their distinctive residential homes and estates in the most professional and high-level manner. The team discretely leverages their reputation and personal network they have built over the past 25 years in the Calgary area and through the worldwide Coldwell Banker global network.Rachelle’s Team is aware of “off-market” opportunities in the world’s most important locations, where the very best properties are often not publicly available. When it comes to finding a buyer for a special property, the Team carefully crafts a sales strategy, customizes proprietary marketing tools and accesses their unparalleled global network of contacts.Selling over $1Billion in exquisite estate properties over the last twenty years, Rachelle Starnes Team consistently ranks in the Top 1% of luxury home sales in the Calgary area and is recognized as an expert in the luxury real estate market.#1#22023 Coldwell Banker Canada, teams over 4+ 2023 Coldwell Banker Canada, teams over 4+ by GCITEAM IN ALBERTATEAM IN CANADAColdwell Banker Mountain Central | www.susanitadediego.com24

KIND WORDS FROM OUR CLIENTS Our entire team strives for an exceptional client experience. We are delighted to provide the following testimonials: Susanita, my sincere thanks and gratitude for your year-long services and commitment to selling our property. I so appreciate the time and effort for you to handle it all! — Mrs. O. Hodgeson"Thank-you for continuing to persevere in getting my condo sold, especially through these trying Covid-19 times. I do believe your efforts through social media as well as the excellent virtual walk-through made a difference." — K. Lewis"A sincere thank you goes out to Susanita for her professionalism and knowledge in assisting me through a difficult sale. She demonstrated leadership and much empathy while also providing sound advice throughout the process that resulted in a very satisfactory conclusion. She is attentive, prompt and works with urgency. I highly recommend the services of Susanita and her team. Rated 5/5 stars for sure!” — Mrs. S. Morosoff“Susanita earned full marks as our REALTOR® in one of the toughest markets Calgary has seen in decades. She is a top performing marketer, smart negotiator, an excellent communicator, and a pleasure to do business with. As our advocate, she guided us through the early days of preparing our home for listing through to passing the keys to the new owners. Our home sold quickly and for a good price because of her extensive experience of the market, positive enthusiasm, attention to detail, and commitment to her clients. Choosing her for our agent was the best move we could have made, and we recommend her with confidence. I would also like to recognize Susanita's entire team for their excellence...takes a great team to sell a house in Calgary these days!” — Barry J.“You guys were amazing. Always on time with a big smile and offered a lot of real estate knowledge and advise that helped us make our decisions, and you always made us feel like we were your only client with your prompt replies and attention. You and your team were amazing, and we know there are more people in the background who we didn't meet, but you were all wonderful.” — Relocation Clients - Moving to CalgaryColdwell Banker Mountain Central | www.susanitadediego.com25

OVER 20,000 DOGS ADOPTED THROUGH THE HOMES FOR DOGS PROJECTColdwell Banker Mountain Central | www.susanitadediego.com26

HOMES FOR DOGS PROJECT Nothing compares to the warmth and comfort of being at home. But for many dogs across America, this feeling is foreign. According to The Humane Society, between six and eight million dogs and cats enter shelters each year. Plus, almost three million healthy shelter pets are not adopted annually, and only about 30 percent of pets in homes come from shelters or rescues. These sobering facts are what served as the inspiration the Coldwell Banker Homes for Dogs Project. After more than 100 years of helping people find homes, the real estate company extended its mission to man’s best friend with its “Homes for Dogs Project.” By partnering with Adopt-a-Pet.com, North America’s largest non-profit pet adoption website, the Coldwell Banker network has helped to find more than 20,000 dogs their furever homes.Coldwell Banker Mountain Central | www.susanitadediego.com27

FIRST THINGS FIRST? Ensuring we have the correct property information to expedite the offer process.Professional Photography  Your home will look its best with professional photography.Professional Measurement  The Real Estate Council of Alberta mandates the use of the Residential Measurement Standard which quantifies the size of your property based on measurement standards.Real Property Report  Ensuring that your property complies with City of Municipal by-laws.Condominium Documents  Condominium owners must provide potential buyers with all current condominium documents.Coldwell Banker Mountain Central | www.susanitadediego.com28

Coldwell Banker Mountain Central | www.susanitadediego.com29

REAL ESTATE COSTS & FEES You can expect the following costs when selling your property. Professional Real Estate Fees  Real estate fees are negotiable and each office and/or sales associate can set their own policy. Real Property Report It is the seller’s responsibility to order and pay for the Real Property Report.Condominium Documents It is the seller’s responsibility to order and pay for the up-to-date condominium documents. Legal Fees  Your lawyer’s fee to discharge your current mortgage and prepare the transfer of land. Property Tax Adjustments  Depending on the time of year that you sell your property there may be a property tax hold-back of up to six months.Mortgage Pre-Payment Penalty If you are paying off your mortgage before the end of the term there may be a pre-payment penalty which can be substantial.Coldwell Banker Mountain Central | www.susanitadediego.com30

WE’RE Ready WHEN YOU ARE!Coldwell Banker Mountain Central | www.susanitadediego.com31

© 2024 Coldwell Banker LLC. All Rights Reserved. Each Ofce is Independently Owned and Operated. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks registered or pending registration owned by Coldwell Banker LLC. Each sales representative and broker is responsible for complying with any consumer disclosure laws or regulations. Susanita de DiegoAssociate BrokerC: 403.630.3390E: susanita@cbcalgary.caW: www.susanitadediego.com