2024 National Conference Brochure : simplebooklet.com

THE NATIONAL CONFERENCE 2024 3 CONTENTS 4 Schedule at a Glance 6 Fundamentals Series 9 Mat Cutting Series10 Master Class Series12 Product Demonstrations15 Digital Imaging & Printing Series 17 Special Events19 Marketing & Social Media Series 20 Sales & Design Series22 Sponsors24 Proﬁ t & Management Series 26 Production Solutions 29 Gilding Series 30 PPFA Convention31 Session Index by Code32 Session Index by DateThe National Conference at the WCAF Expo offers strategic educational sessions on the topics that matter to you most in the art and framing industry. Choose from over 80 seminars and workshops that have been specially designed to help you achieve your goals. Whether you are an employee looking to sharpen your framing skills, a shop owner looking for business opportunities, or a wholesale framer in search of new ideas, The National Conference has the tools you need to take the next step on your path to success.This year’s impressive array of events includes business-building keynote seminars, product demos, new speak-ers, and many new topics. Our content is unique because not only are our speakers knowledgeable, but they also come prepared with insightful presentations and hands-on workshops to give you the best learning experi-ence. Your perfect agenda awaits.The WCAF Expo features over 100 exhibitors ready to help your business succeed in everything framing and beyond. Discover new products and services, meet with representatives of all the leading vendors, and see demonstrations of the most up-to-date equipment and technology. With the largest exhibit hall in the indus-try, you’ll ﬁ nd the solutions you need. Whether your business is large or small, domestic or international, well-es-tablished or new, the WCAF Expo and the National Conference has something to help you succeed.Join us in Las Vegas February 4-6 for the WCAF Expo and The National Conference, which will be held at the Horseshoe Las Vegas Hotel and Casino. We are excited to show you what the hotel, conference, and trade show have to offer. Make 2024 the year you take your business to the next level! INDIVIDUAL SESSIONS – Each session is priced separately. They range from free sessions to $295.00 for a two-day workshop.PASSES – There are two different passes available. Pay one price for the pass, then add as many included sessions at no additional cost. (PPFA exams and recertiﬁ cation courses are not included and can be purchased separately.)Save $50 on a pass if you register by December 15, 2023. 1. PLATINUM ALL ACCESS PASS - $595.00 Early Bird Price - $545.00 before Dec. 15, 2023. Everything for one price. Includes sessions, workshops, and special events. 2. VIP PASS - $450.00 Early Bird Price - $400.00 before Dec. 15, 2023. Includes all regular sessions. (Workshops and Special Events can be added at an additional fee.)TRADE SHOW BADGE – $25.00Allows access to the exhibit hall during regular trade show hours. FREE with pre-registration by December 15, 2023.One of a Kind Educational OpportunityAbout the ShowPricing Optionsb NC Letter 2-3.indd 3b NC Letter 2-3.indd 3 11/29/23 12:10 PM11/29/23 12:10 PM

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THE NATIONAL CONFERENCE 2024 5H640Masterclass for Preparing Clay Bolefor Traditional Water Gilding9 AM - 12 PMF1013Understanding Color1 - 3 PME828Cutting and Joining: Improving Quality and Efﬁ ciency3:30 - 5:30 PMS5034Award-Winning Shadowbox Designs: Sports Memorabilia and More9:30 - 11:30 AMMC710Making Your Custom Frame Designs Extraordinary with the Valiani Edge1 - 3 PMM2055Advanced Cutting Techniques for Glass4 - 5:30 PMM2056Needle Art Identiﬁ cation10 - 11:30 AMS5070Outside the Box: Unique Design Ideas to Impress Your Customers1:30 - 3 PMS5073Framing Through Time: Exploring Design Elements in Custom Picture Framing4 - 5:30 PMM2028You Light Up My Frame:Using LED Lighting in Your Frame10 AM - 12:00 PMH601W-AIntroduction to Water GildingWorkshop - Day 11:30 PM - 4:30 PMSE-1025The Reunion Party5:30 - 7 PMSUNDAY, FEBRUARY 4, 2024A7116Certiﬁ ed Picture Framer Exam8:30 AM - 12 PMSE-P3087What Your Customer Wants and Can’t Tell You12 - 1:30 PME835Production Killers: Common Mistakes You See in Frame Shops3:30 - 5 PMS5072Elevate Your Mat and Frame Designs9 - 10:30 AMS5039Working with Interior Designersand Art Collectors1 - 2:30 PMT932Introduction to LifeSaver Cloud2 - 3:30 PMM2002Frame Identiﬁ cation froma Historical Perspective4 - 6:00 PME832Analyzing Your Equipment Needs9 - 10:30 AMF1014Mounting Solutions for Object Framing1 - 3 PMF1002An Introduction to Hanging Hardwareand Installation Techniques3 - 5 PMS5069Designing with Fabric4 - 5:30 PMF115The Perfect Corner9 - 11 AMS5012Shades of Gray1 - 3 PMM2057WTextile Mounting Techniques Workshop3:30 - 5 PMSE-1027Cliff Notes Cocktail Hour5:30 - 6:30 PMMONDAY, FEBRUARY 5, 2024P311The Goltz Standard: Pricing Strategies in Today’s Economy9 - 10:30 AMF134WThe Preservation Hinging Workshop12:30 - 2:30 PMP352Gift Items, Framing, and More: Creating A Proﬁ table Product Mix3 - 5 PMM2053From Framer to Framemaker: Creating Simple Frames9 - 11 AMM2018Mastering Mounting: Handling Digitals12:30 - 2:30 PMSE-A7003PPFA Celebration Cocktail Party6 - 7:30 PMM2054Mastering Mounting: Float Frames9 - 11 AMM2050Large, Scary Textiles1 - 2:30 PMH641W-BAntique Dutch Black Framewith Gilded Edge Workshop - Day 29 AM - 12 PMP3085The Frame Shop Experience:5 Steps to Total Customer Satisfaction1 - 2:30 PMTUESDAY, FEBRUARY 6, 2024TRADE SHOW HOURSMONDAY AND TUESDAY - 10 AM TO 5 PMFrame Shop Entrepreneur: Awakening The Giant WithinJay GoltzMonday 2/5 • 8:00 - 9:30 AM See page 24What Your Customer Wants and Can’t Tell YouMelina PalmerMonday 2/5 • 12:00 - 1:30 PMSee page 25Keynote Breakfast Session Featured Lunch SessionSpecial EventsSee page 17c Schedule Glance 4-5.indd 5c Schedule Glance 4-5.indd 5 11/29/23 5:13 PM11/29/23 5:13 PM4 THE NATIONAL CONFERENCE 2024A7117CPF/MCPF Recertiﬁ cation Course8:30 - 11:30 AMP3086Local Marketing Strategies for Frame Shops11 AM - 12:30 PMM2026WDesigning and Creating French Mats2:30 - 5 PMA7118Master Certiﬁ ed Picture Framer Exam8:30 AM - 12 PMSE-A7243An Introduction to the World of Art Conservation12 PM - 1:30 PMS5071Design Counter Success3:30 - 5 PMF1012The Principles of Framing Design9 - 11:30 AMMC711Getting Familiar with FrameShop Trace1 - 2:30 PMP3060Small Changes, Big Impact:Improving Proﬁ tability3:30 - 5 PMDT921The Proﬁ t is in the Print9 AM - 12 PMDT949The Six Steps to a Creating a Perfect Print1 - 3 PMF134LModern Preservationfor Retail Frame Shops3:30 - 5:30 PMSUNDAY, FEBRUARY 4, 2024F1006Gizmos, Gadgets, and Processes8 - 9:30 AMDT934Fine Art Success with Canon9 - 11 AMS5066Applying the Principles of Stunning Frame Design1:30 - 3 PMM2012Mastering Mounting: Sensitive Items3:30 - 5:30 PMSE-P3088Frame Shop Entrepreneur: Awakening The Giant Within8:00 - 9:30 AMF180LMastering Mounting:Understanding the Basics9 - 11:30 AMP3089Forward Thinking: The Modern Frame Shop3:30 - 5 PMMC712Improve Your FrameShop Design Skills8:30 - 10 AMH601W-BIntroduction to Water GildingWorkshop - Day 29 AM - 12 PMMKS5083Finding Local Customers with a Google Business Proﬁ le1:30 - 3 PMS5074Home Design Trends 2024:What Every Framer Needs to Know3:30 - 5 PMP3090Custom Picture Framing:Strategy and Success8:30 - 10:00 AMM2051WCreating Custom Painted Finishes9:30 - 11:30 AMH641W-AAntique Dutch Black Framewith Gilded Edge Workshop - Day 11:30 - 4:30 PMMONDAY, FEBRUARY 5, 2024MKS508160 Minutes to a More Proﬁ table Website8 - 9:30 AMM264WFabric Wrapping Workshop10 AM - 12 PMH642Introduction to Antique Frame Restoration1 - 3 PMSE-A7217PPFA Framers Breakfast:Ask The Experts8 - 9:30 AMMKS5090Digital Marketing Bootcamp10:30 AM - 12 PMS5067Mastering the Art of Shadowboxes1:30 - 3 PMS5068Closed-Corners, Coffee & Croissants8:30 - 9:45 AMS5065Creative Ideas For Stacking Moulding10:30 AM - 12 PMF1015Art Collectors and Downsizing:What To Offer Your Client3 - 4 PMMC713Advanced Creativity in FrameShop Trace8:30 - 10 AMT912CBusiness Software Training: FrameReady Software12:30 - 2 PMM-A7228Double-Sided Framing3 - 5 PMTUESDAY, FEBRUARY 6, 2024REGISTER ONLINE ATWWW.WCAFEXPO.COMThe Reunion PartySunday 2/6 • 5:30 - 7 PM Sponsored by Picture Framing MagazineSee page 17Special EventSchedule At A GlanceM2052WMat Decoration Workshop: A Modern Lookat Panels, Ink Lines, and More1:30 - 3:30 PMF107WThe Canvas Workshop: Techniques for Stretching3:30 - 5:30 PMc Schedule Glance 4-5.indd 4c Schedule Glance 4-5.indd 4 11/29/23 5:13 PM11/29/23 5:13 PM

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THE NATIONAL CONFERENCE 2024 7mounting, you’ll learn about heat, vacuum and cold press, wet, and spray methods and removal techniques. We will discuss the pros and cons of different types of mounting and learn to determine which method is appropri-ate for common items. You’ll leave this class knowing the key elements of mounting and how to prevent costly mistakes.FEE: $90F1014 Mounting Solutions for Object FramingMonday, February 5, 20241:00 PM - 3:00 PMDavid Lantrip, MCPF, GCFWe never know what sort of objects our cus-tomers may bring us for framing. A piece of treasured jewelry, an ancient fossil, a license plate, a golf ball…what will come through the door next? It may seem intimidating, but a solid understanding of the basics and a handful of recommended methods can get you through any job. In this class, we will cover the fundamentals of object mounting and explore several mounting methods that will allow you to conﬁ dently tackle anything your customers bring your way. You will leave this class equipped with a toolbox of framing ideas to take back and apply in your shop.FEE: $75F1002 An Introduction to Hanging Hardware and Installation TechniquesMonday, February 5, 20243:00 PM - 5:00 PMJoel Kmak, CPFAre you confused by the vast number of hanging hardware options and installation techniques? When do you choose a cleat, D-rings, or security hangers? Learn about various options and their ideal applica-tions. During this session, Joel will present tried-and-true installation methods as well as must-have tools and hardware that will let you tackle your jobs smoothly, safely, and quickly. Learn time-saving tips and avoid common mistakes that can cost you money and clients. Whether you are doing a one-piece or multiple-piece installation, corporate or residential, this class will help you get the job done right the ﬁ rst time.FEE: $65Sponsored by Frameware IncF107W The Canvas Workshop: Techniques for StretchingMonday, February 5, 20243:30 PM - 5:30 PMMatthew Horowitz This hands-on workshop is a unique opportunity to learn how to evaluate, handle, and stretch art on canvas from a conservator. Matt Horowitz, owner of Revive Art Restoration and Conservator of Paintings, will discuss the different types of art such as oil, acrylic, and giclees, as well as the different types of canvases you will encounter in your shop. He will walk you through the initial evaluation process, materials, and the proper techniques to achieve the perfect stretch. In this workshop, he will offer you time-saving tips and suggestions that will raise your conﬁ dence and proﬁ tability when working with art on canvas.FEE: $75M264W Fabric Wrapping WorkshopTuesday, February 6, 202410:00 AM - 12:00 PMDavid Lantrip, MCPF, GCFFabric-wrapped mats and liners offer a surprisingly easy way to add a classic, upscale look to your framing. You will learn the basics of creating 4-ply, 8-ply, and reverse-bevel mats with the rich depth of color and texture that only fabric can provide. We will then move on to learn how to combine specialized mat cuts with fabric for distinctive mat designs. You will learn how to get professional results when wrapping liners, using both continuous wrap and wrapped corner methods. This is a hands-on workshop where attendees will leave with a ﬁ nished product. Class size is limited.FEE: $75Sponsored by Frank’s FabricsF134W The Preservation Hinging WorkshopTuesday, February 6, 202412:30 PM - 2:30 PMElida Scola, CPF Participants will learn to make and use traditional Asian paper hinges for over-matted and ﬂ oated artwork. Elida will also provide a clear understanding of today’s preservation mounting options, from tra-ditional hinges and noninvasive perimeter mounts to contemporary presentation alternatives.FEE: $95Register Online at www.wcafexpo.com WWWe Fundamentals 6-7.indd 7e Fundamentals 6-7.indd 7 11/28/23 8:08 PM11/28/23 8:08 PM6 THE NATIONAL CONFERENCE 2024F1012The Principles of Framing DesignSunday, February 4, 20249:00 AM - 11:30 AMChris A. Paschke, CPF, GCF, CMGThis in-depth lecture will begin by exploring the five stages of basic design, then concentrate on the building block elements (line, color, texture, shape, intensity, space, rhythm) and factors (proportion, balance, emphasis, style) that mortar those elements together to create the fundamentals of unified framing design. Basic art and design principles will be modified for framing applications. Additionally, you will learn easy ways to keep track of how many design principles you’re using in any given job, helping you avoid the pitfall of overdesigning.FEE: $90F1013Understanding ColorSunday, February 4, 20241:00 PM - 3:00 PMChris A. Paschke, CPF, GCF, CMGColor has the ability to enrich art, attract the viewer’s eye, and set a mood. At the same time, the wrong color can detract from the overall quality of the art, shrink the image, and turn off the viewer. In this class, you’ll get a basic understanding of light and color, along with how to use a color wheel, complementa-ry colors, and designing with color. In addition, you’ll learn how these concepts relate to the other design elements and the art. Chris will also discuss the relationship of colors in art, mats, and frames, and how to coordinate them so you can create better frame designs.FEE: $75F134L Modern Preservation for Retail Frame ShopsSunday, February 4, 20243:30 PM - 5:30 PMSarah Beckett, MCPFIndustry surveys show that a majority of clients cite preservation as their primary reason for visiting a custom framer. This session will explore practical and proﬁ table applications of currently accepted preserva-tion practices for all framers, regardless of experience. Preservation history, terminol-ogy, and products, as well as an in-depth discussion and demonstration of over-mat and ﬂ oat-mount designs, will be included. All two-dimensional media, from drawings, prints, and watercolors to textiles, docu-ments, and chemical and digital photo-graphs, will be reviewed.FEE: $75F1006 Gizmos, Gadgets, and ProcessesMonday, February 5, 20248:00 AM - 9:30 AMRob Markoff, CPFIn this engaging, fast-paced session, Rob will share innovative tools, hardware, and techniques that will make you a better framer. Some of these items will be available on the trade show ﬂ oor but may be otherwise overlooked! Mastering these “why-didn’t-I-think-of-that” techniques will save you time and improve your accuracy, especially for repeated processes. The time savings alone could pay for the session! Attendees will re-ceive a valuable resource guide to take with them. Continental breakfast will be served.FEE: $65Sponsored by 888 ManufacturingF115 The Perfect CornerMonday, February 5, 20249:00 AM - 11:00 AMJohn Ranes II, CPF, GCFJohn “Harry” Gaston, MCPFIn this session, John Ranes and John “Harry” Gaston team up to show you the ins and outs of cutting and joining all types of mouldings to create the perfect corners. They will share proven methods for working with wood, aluminum, polystyrene, and MDF. Topics such as saws and choppers, saw blades, underpinners, sanders, vises, putties, patching, ﬁ xing, and ﬁ lling will be discussed. Discover tips on how to join wide moulding as well as warped or damaged moulding. Learn techniques and procedures used by some of the world’s best artisans along with a quick review of the many equipment options, safe practices, and specialty corner joining alternatives. You will leave this class with a toolbox full of tips and tricks enabling you to make the ﬁ nest corners possible.FEE: $65Sponsored by Atlas Saw & Tool, AMP, Gilders PasteF180L Mastering Mounting: Understanding the BasicsMonday, February 5, 20249:00 AM - 11:30 AMChris A. Paschke, CPF, GCF, CMGUnderstanding time, temperature, pressure, and moisture (TTPM) as the elements of all successful mounting will help you master any mounting method. In this session on general W - Workshop FUNDAMENTALS OF FRAMINGFraming Skills for the Beginner to Intermediate Framere Fundamentals 6-7.indd 6e Fundamentals 6-7.indd 6 11/28/23 8:08 PM11/28/23 8:08 PMSCHEDULE AT A GLANCEREGISTERINDEX

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CALLING ALL PROFESSIONALS!Where else can you network, make valuable connections, and learn from industry experts all in one place? It’s a great opportunity to discover new tools, strategies, and mentorships for you and your employees. Conferences create the conversations that are important and help stimulate new ideas. The National Conference at the WCAF Expo is an investment in yourself and your business. Join us in Las Vegas for a few days – the rewards will be long-lasting.YOUR INDUSTRY CONFERENCE IS AN EXCLUSIVE OPPORTUNITYRegister Today, Sessions Fill Quickly!WCAF EXPOTHE ART AND CUSTOM FRAMING EVENTTRADE SHOW: FEBRUARY 5-6, 2024 • CONFERENCE: FEBRUARY 4-6, 2024www.wcafexpo.comWCA0001_CALLING24_PFM1123.indd 1WCA0001_CALLING24_PFM1123.indd 1 11/28/23 5:47 PM11/28/23 5:47 PMTHE NATIONAL CONFERENCE 2024 9MC711Getting Familiar with FrameShop TraceSunday, February 4, 20241:00 PM - 2:30 PMBrian Wolf, CPF, GCFAre you intimidated by the options in Trace? Learn all about this vector-based utility within FrameShop that makes it possible to alter shapes and create custom drawings or logos. Brian will explore all the features and demonstrate each function within Trace. He’ll review several projects that show the benefits of knowing basic Trace operations so you can realize your potential as you contin-ue to experiment. This course will help you build confidence in your abilities using the software and understand the capabilities you have to create unique mat designs!FREE ($20 no-show fee)Compliments of Wizard International, Inc.MC710Making Your Custom Frame Designs Extraordinary with the Valiani EdgeSunday, February 4, 20241:00 PM - 3:00 PMChuck Terry The Valiani Edge is designed to enhance the simplicity of mat cutting for any shop of any size. From simple outer cuts to bevels to the most intricate designs, learn how the BRAND NEW Valiani Edge can be a game changer for your mat cutting.FREE ($20 no-show fee)Compliments of Crescent Brands/ValianiMC712Improve Your FrameShop Design SkillsMonday, February 5, 20248:30 AM - 10:00 AMBrian Wolf, CPF, GCFGet the most out of your CMC with Brian as your guide! In this must-attend session, you’ll harness the power of FrameShop De-sign to learn how small things like altering shapes, arranging openings, and adding artistic embellishments can make a big dif-ference in everyday projects. From custom lettering to decorative lines (v-grooves, pen, debossing), discover ways to elevate your professional mat designs using the existing tools and resources in the software. Wheth-er you’re a seasoned pro or new to framing, this course is essential for enhancing your skillset and maximizing the value of Wizard technology. Don’t miss this opportunity to reﬁ ne your expertise, ask questions, and be inspired to impress your customers!FREE ($20 no-show fee)Compliments of Wizard International, Inc.MC713Advanced Creativity in FrameShop TraceTuesday, February 6, 20248:30 AM - 10:00 AMBrian Wolf, CPF, GCFOnce the stage is set with guidelines for drawing curves and angles, Brian will demonstrate best practices for tracing over images and techniques for working with automatically vectorized shapes. He’ll show ideas for incorporating drawn shapes into your designs, going beyond simple cutouts while bridging artistry and technicality. Explore multi-layer matboard designs, where you’ll discover how to overlap and unite elements to take advan-tage of dimension and color. This course will open your eyes to the next step of creative possibilities and provide the tools to transform your projects into captivating masterpieces that leave a lasting impres-sion! *This course is ideal for those who already have a fundamental understanding of core functions in FrameShop Trace.FREE ($20 no-show fee)Compliments of Wizard International, Inc.COMPUTERIZED MAT CUTTINGIntroductory, Creative, and Specialty Techniques for CMCsSave Time – Sign Up Online! Visit our easy-to-use website at www.wcafexpo.com f Mat Cutting 9.indd 9f Mat Cutting 9.indd 9 11/28/23 5:27 PM11/28/23 5:27 PM

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THE NATIONAL CONFERENCE 2024 9MC711Getting Familiar with FrameShop TraceSunday, February 4, 20241:00 PM - 2:30 PMBrian Wolf, CPF, GCFAre you intimidated by the options in Trace? Learn all about this vector-based utility within FrameShop that makes it possible to alter shapes and create custom drawings or logos. Brian will explore all the features and demonstrate each function within Trace. He’ll review several projects that show the benefits of knowing basic Trace operations so you can realize your potential as you contin-ue to experiment. This course will help you build confidence in your abilities using the software and understand the capabilities you have to create unique mat designs!FREE ($20 no-show fee)Compliments of Wizard International, Inc.MC710Making Your Custom Frame Designs Extraordinary with the Valiani EdgeSunday, February 4, 20241:00 PM - 3:00 PMChuck Terry The Valiani Edge is designed to enhance the simplicity of mat cutting for any shop of any size. From simple outer cuts to bevels to the most intricate designs, learn how the BRAND NEW Valiani Edge can be a game changer for your mat cutting.FREE ($20 no-show fee)Compliments of Crescent Brands/ValianiMC712Improve Your FrameShop Design SkillsMonday, February 5, 20248:30 AM - 10:00 AMBrian Wolf, CPF, GCFGet the most out of your CMC with Brian as your guide! In this must-attend session, you’ll harness the power of FrameShop De-sign to learn how small things like altering shapes, arranging openings, and adding artistic embellishments can make a big dif-ference in everyday projects. From custom lettering to decorative lines (v-grooves, pen, debossing), discover ways to elevate your professional mat designs using the existing tools and resources in the software. Wheth-er you’re a seasoned pro or new to framing, this course is essential for enhancing your skillset and maximizing the value of Wizard technology. Don’t miss this opportunity to reﬁ ne your expertise, ask questions, and be inspired to impress your customers!FREE ($20 no-show fee)Compliments of Wizard International, Inc.MC713Advanced Creativity in FrameShop TraceTuesday, February 6, 20248:30 AM - 10:00 AMBrian Wolf, CPF, GCFOnce the stage is set with guidelines for drawing curves and angles, Brian will demonstrate best practices for tracing over images and techniques for working with automatically vectorized shapes. He’ll show ideas for incorporating drawn shapes into your designs, going beyond simple cutouts while bridging artistry and technicality. Explore multi-layer matboard designs, where you’ll discover how to overlap and unite elements to take advan-tage of dimension and color. This course will open your eyes to the next step of creative possibilities and provide the tools to transform your projects into captivating masterpieces that leave a lasting impres-sion! *This course is ideal for those who already have a fundamental understanding of core functions in FrameShop Trace.FREE ($20 no-show fee)Compliments of Wizard International, Inc.COMPUTERIZED MAT CUTTINGIntroductory, Creative, and Specialty Techniques for CMCsSave Time – Sign Up Online! Visit our easy-to-use website at www.wcafexpo.com f Mat Cutting 9.indd 9f Mat Cutting 9.indd 9 11/28/23 5:27 PM11/28/23 5:27 PM

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THE NATIONAL CONFERENCE 2024 11M2057WTextile Mounting Techniques WorkshopMonday, February 5, 20243:30 PM - 5:00 PMJoyce Michels, MCPFTextiles inherently require different mounting techniques. Your opportunity to try your hand at lacing, couching, pinning, tight-ﬁ t, and more has arrived! Join this hands-on class to learn mounting solutions for all your valuable textiles. Identiﬁ cation of many textiles will also be covered.FEE: $75M2012Mastering Mounting: Sensitive ItemsMonday, February 5, 20243:30 PM - 5:30 PMChris A. Paschke, CPF, GCF, CMGThere are many dos and don’ts of mounting common sensitive items. This class covers noninvasive mounting methods, reviewing basic preservation mounting techniques (starch hinges, edge strips, and corner pockets); color tinting and ghosting; sheer fabrics (wet/dry mount); silk paintings and scarves (pressure mounting); papyrus (raised ﬂ oat mount); folded stone rubbings (kozo mount); papercuts (encapsulation); 3D items (sink mount); pastels (lifted mount); HA reversible boards (ﬂ ush mount); embossed seals (sponge mount); tiles (ﬁ tted mount); and Cibachromes (static mount). We will also look at the beneﬁ ts of sealed packages and humidiﬁ ers.FEE: $65Sponsored by PPFA - Professional Picture Framers AssociationM2002Frame Identiﬁ cation from a Historical PerspectiveMonday, February 5, 20244:00 PM - 6:00 PMRhonda FeinmanThis informative session will provide an overview of frame history, covering all the major movements without all the minor details. You will learn how to show your customers appropriate frame choices based on historical styles. Discover how to identify frame styles correctly and to relate art, architecture, and design periods to today’s framing choices. Rhonda will help you broaden your frame knowledge so you can impress customers with your expertise. You will leave this seminar with a solid knowledge of historical frame styles and how they relate to today’s framing, increasing your credibility and giving you a greater understanding of your own business.FEE: $45Sponsored by Rhonda Feinman Custom FramesM2053From Framer to Framemaker: Creating Simple FramesTuesday, February 6, 20249:00 AM - 11:00 AMDavid Horowitz Wish you could create your own line of custom frames? Now, you can! David Horowitz, master frame maker, will review basic tools and raw materials to get start-ed. You will learn techniques for making simple profiles and applying unique finishes. He will discuss how to price the service and how to standardize the process for repeat customers. Creating your own frames is fun—it can set you apart from other retailers and it can be lucrative for your business. Begin your transformation from framer into frame maker and never be out of stock again.FEE: $95M2054Mastering Mounting: Float FramesTuesday, February 6, 20249:00 AM - 11:00 AMChris A. Paschke, CPF, GCF, CMGNewly launched float frame profiles clearly illustrate that gallery wraps and printed canvases are here to stay. They—along with dye sublimation photos on metal and original encaustic, oil, and acrylic paintings—show that the world of floaters is flourishing. This session will explore assorted floater styles and examine their differences and benefits. Float space and depth from the frame face vary greatly with the medium and substrate, so not all float frames are suitable for every item. Specifica-tions and installation will be covered for mounting of traditional oils, acrylics, digital canvases, photos on metal, and art on assorted wood surfaces. Alterna-tive supports and attachments allowing for diptychs and multiple floats will also be shared.FEE: $75SPECIAL EVENT SE-1027Cliff Notes Cocktail Hour Monday, February 5, 2024 • 5:30 PM - 6:30 PM • Cliff Wilson, MCPFDuring this wine and cheese cocktail hour, Cliff Wilson will lead lively discussions about anything and everything framing. Attendees will be encouraged to participate by asking questions and sharing answers and experiences. This is an entertaining and informative networking event where you will meet fellow framers, test your knowledge, and learn something new. FEE: $25.00 Sponsored by NEPPFASPECIAL EVENTWh Master Class 10-12.indd 11h Master Class 10-12.indd 11 11/29/23 5:14 PM11/29/23 5:14 PM10 THE NATIONAL CONFERENCE 2024M2028You Light Up My Frame: Using LED Lighting in Your FrameSunday, February 4, 202410:00 AM - 12:00 PMRob Markoff, CPFThis class reviews what LED lighting is and the various types of lighting that can be incorporated inside a picture frame. Rob will cover edge lighting, object lighting (spotlighting), and full panel backlighting for even illumination of transparencies and other artwork that requires even lighting from the back. There’s no better way to highlight your customers’ needs than with LED lighting.FEE: $75M2056Needle Art Identiﬁ cationSunday, February 4, 202410:00 AM - 11:30 AMMikki Kavich, MCPFSarah Beckett, MCPF Being able to identify different types of needle art is not only necessary for safely framing your customers’ work, but it also gives your customers the conﬁ dence of knowing you have the right skills for the job. This class covers identiﬁ cation of most common types of needle art and gives an overview of some less-common forms as well. You will see several physical exam-ples of framing designs that complement different kinds of needle art and learn about the necessary treatment of each individual textile. Lifelong needle workers and Master Certiﬁ ed Picture Framers Sarah and Mikki share their wealth of experience, ensuring you walk away both educated and inspired. Needle art customers bring a proﬁ table opportunity to a frame shop, so knowing how to identify and frame for the needle art client can boost your bottom line.FEE: $65Sponsored by PPFA - Professional Picture Framers AssociationM2026WDesigning and Creating French MatsSunday, February 4, 20242:30 PM - 5:00 PMElida Scola, CPFHeidi KnodleIf you enjoy a hands-on class, this one is for you! Join Heidi and Elida on a journey through the history and current practice of creating a French mat. We can trace this technique back to Giorgio Vasari, a 15th c. artist. He is known for expanding his renderings to include a border composed of lines, ornaments, and architectural pediments with the goal of drawing the eye toward the subject then back out to the frame. In this class you will learn when, where, and how to lay out a design, add lines, colored panels, and decorative papers to your creation. Also includes guidelines for pricing. You will see how the tools are used and then make your own sample to take back to your shop.FEE: $95M2055Advanced Cutting Techniques for GlassSunday, February 4, 20244:00 PM - 5:30 PMDavid Lantrip, MCPF, GCFIf you dread the thought of cutting specialty shapes in glass this session will provide guidance by looking at the basic principles of scoring and breaking glass. The tools demonstrated will enable picture framers to cut ovals, fan shapes, and camelback curves conﬁ dently, easily, and perfectly. These meth-ods can then be applied to all types of glass used in picture framing, including UV ﬁ ltering and optically coated varieties. After a little practice, you will be able to cut odd shapes the ﬁ rst time every time.FEE: $65M2051WCreating Custom Painted FinishesMonday, February 5, 20249:30 AM - 11:30 AMAlan Abeyta, CPFCan your framing design be improved with paint? Don’t be afraid to think outside the box, or to experiment! Alan Abeyta, CPF, will show how to offer dynamic designs with the simple addition of paint. Alan will cover the steps needed to prepare for the use of acrylics for washes, and airbrushing. Then he will cover how these painting techniques are used to create custom designs; ﬁ nishing up with the ﬁ nal touches with clear, satin, ﬂ at, or gloss as a top coat. He will discuss how to get started with painted bevels, using acrylics, foils, and hydro dipping; before moving on to painting actual frames.FEE: $95M2052WMat Decoration Workshop: A Modern Look at Panels, Ink Lines, and MoreMonday, February 5, 20241:30 PM - 3:30 PMMikki Kavich, MCPFIn this hands-on workshop, Mikki will introduce you to the tools and techniques you will need to create the beautiful mat designs your customers will love. Beginning with the traditional painted panels, she will show you how to offer a modern take on mat decorations. She will share tips that will help save time and improve your skills. Known for her creativity and unique designs, Mikki will discuss how to design and sell mat decorations to your customers and increase proﬁ tability.FEE: $75Sponsored by NEPPFAW - Workshop MASTER CLASSPrograms Designed to Take Your Skill Set to the Next LevelWWWh Master Class 10-12.indd 10h Master Class 10-12.indd 10 11/29/23 5:14 PM11/29/23 5:14 PMSCHEDULE AT A GLANCEREGISTERINDEX

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THE NATIONAL CONFERENCE 2024 13 Speaker Proﬁ les Speaker Proﬁ lesThe National Conference at the WCAF Expo is the largest educational event in art and framing industry, led by experts in their ﬁ eld.Alan Abeyta, CPF, is the owner of Framin’ Works. Since 1996, he has grown the busi-ness from one employee and 2,500 sq. ft. to an 8-person, two-store combined 11,000 sq. ft. by always trying to be the solution to his customers’ needs. He graduated with a degree in graphic design from The Art Institute in Denver, CO, while working full time. Picture framing was not his ﬁ rst choice as a career, but he discovered he had a knack for it after graduation. Since then, Alan has been a frequent contributor to the “You Framed What?” column in Décor Magazine. He has served as a Professional Picture Framers Association chap-ter president and as a member of its competition board, and is the only CPF on its education board.Stephen Ball has only been in the framing business for ﬁ ve years. He purchased a store that had been in business for seventeen years and doubled the revenue in less than three years. His background is in sales, mar-keting, and customer service. While working for four different companies he always was a high achiever making all promotions and quotas assigned to him. He spent three years consulting in sales, marketing, and management training. An opportunity came for him to become the director of sales for a company that he helped go from 180 million to over 450 million a year in 13 years. He went back for his MBA at 40 and started a doctoral program at the age of 60. His dissertation work was on “customer experience.”Gary Barker has been na-tional sales manager for Digital Technology Group for the past 20 years, partnering with busi-nesses in the print industry. As an executive director for Maxwell Leadership, Gary adds value in the areas of sales and leadership development as a sought-after speaker, corporate trainer, and executive coach. He resides in Tampa, FL with his wife, Carla, their four children, and the world’s greatest grandson.Sarah Beckett, MCPF, is a Master Certiﬁ ed Picture Framer at SB Framing Gallery in down-town Milwaukee, WI. She has been framing since graduating with an art and history degree in 1995. She has been active with the Professional Picture Framers Association both locally and nationally, and has competed and placed in many framing competitions. She focuses on framing textiles as well as offering archival boutique framing with an emphasis of educating her clients on best treatment of their media.Charles Douglas, a gold leaf gilder in private practice in the Paciﬁ c Northwest, specializes in Traditional Water Gilding, Oil Gilding, Glass Gilding, and restoration of gilded frames, furniture, archi-tectural, and sacred gilding. Charles began his gilding career as a member of the visual merchandising team at Saks Fifth Avenue in New York. With over 35 years of experience, Charles is dedicated today as a teacher of the gilding arts. His diverse skills as a gold leaf gilder extend from picture framing, luxury yachts, and residences to liturgi-cal gilding, altars, and gilded grounds for ﬁ ne art. Charles offers classes in such cities as Seattle, New York, San Francisco, and Owen Sound, Ontario. To support the continued growth of his gilding students, Charles publishes the Gilding Arts Newsletter, with a membership of over 850 members in 20 countries.Rich Ehrenhaus has been the owner of AMCI Regence since he purchased the com-pany in 2015. In subsequent years, AMCI Regence has ac-quired three handmade picture frame makers (C&J Picture Frames, APF Munn Master Frame Makers, and Artisan Hardwoods) and launched AMCI Lola, a line of over 500 hand-ﬁ nished Italian chop and length mouldings, and AMCI Contoura Custom Curved frames, bespoke frames that combine digital fabri-cation techniques with old-world carving, gilding, and ﬁ nishing. The company also purchased a 20,000 sqare-foot facility to house it all. Prior to running AMCI Regence, Rich started his career in corporate America, went back to Columbia Busi-ness School for his MBA, and played a leadership role at two other manufacturing businesses. In addition to being a business owner, frame maker, and moulding designer, Rich also works as a framer one day a week.Scott Erickson, a distin-guished luminary in digital imaging, boasts an impressive three-decade track record of accomplishments and expertise. As the co-owner of Digital Technology Group, Scott has established himself as an authoritative ﬁ gure in digital im-aging. In an industry marked by constant evolution, where precision and excellence reign supreme, Scott’s exceptional ability to share his wealth of knowledge and mentor others in the intricate craft of digital imaging has cemented his status as one of the ﬁ nest educators in the ﬁ eld. Scott’s career is a testament to unwavering dedication, innovation, and unrelenting pursuit of excellence.Rhonda Feinman is the owner of Rhonda Feinman Custom Frames in Woodside, NY. The company specializes in faithfully produced, handmade, antique reproduction frames. Feinman is a consultant to many well-known art galleries and museums regarding fram-ing and antique frame conservation and restoration. She has been in the picture frame business for over 30 years and received her B.F.A. from Parsons School of Design, New York City.John “Harry” Gaston, MCPF, is the owner of Gastonart & Frame, Inc., and operates three locations in Massa-chusetts. Harry started his framing career working for a family-owned frame shop back in 1987. Over the past 36 years, he has worked as a sales rep for a regional wholesale distributor and spent many years as an operations manager for a nationwide picture framing chain, where he was responsible for over 130 stores and 400 employees. Since founding Gastonart & Frame in 2004, Harry’s business has continually grown and now has 14 employees. Gastonart & Frame offers a wide range of picture framing and printing solutions for retail and wholesale customers. As a longtime, active member of the picture framing community, Harry has worked as an instructor and consultant as well as being an active member of the Professional Picture Framers Association.Robin Gentry, MCPF, is a longtime member and supporter of the Professional Picture Framers Association. She began framing in 1997, obtaining her CPF in 2002 and MCPF in 2008. She has served as a PPFA chapter ofﬁ cer and on many of its committees. She was PPFA president from 2013-2015, and currently serves as the association’s coordinator. Robin received the Paul Fredrick Distinction for Leadership Award in 2016.Meg Glasgow, owner of Finer Frames in Eagle, ID, is a nationally recognized consultant in the art and framing ﬁ eld. She travels widely in the US, presenting sales and marketing seminars for small businesses. Meg partners with Wizard to share her design and marketing expertise through Wizard University. Meg was hon-ored as an Idaho Woman Entrepreneur of the Year in 2004 & 2017, named Meridian’s 2005 Woman of the Year, and winner of Larson Juhl’s ﬁ rst Design Star competition in 2013. Finer Frames received top distinction with the Top 100 Art & Framing Retailers Award in 2003. Her company was founded in 1999 and has earned national exposure framing for ABC’s “Extreme Makeover: Home Edition” and “Designing Spaces” on the Lifetime Network.g Bios 4 13-18.indd 13g Bios 4 13-18.indd 13 11/28/23 8:12 PM11/28/23 8:12 PM12 THE NATIONAL CONFERENCE 2024M2018Mastering Mounting: Handling DigitalsTuesday, February 6, 202412:30 PM - 2:30 PMChris A. Paschke, CPF, GCF, CMGFirst color copies, then giclée, now grand format—what’s a framer to do? First, you need to know what you have; only then can you select the correct technique for handling it. This session will explore and compare mounting alternatives, adhesives, and substrates to handle art and signage in the 21st century. This class will explore printing technologies including electropho-tographic laser prints, electrostatic plotters and printers, thermal transfer dye sub-limation photos and wide format, digital canvases, and all aspects of inkjet, from ﬁ ne art to exterior signage. Problem areas will include warping and counter-mount-ing, HA boards, permanent vs. removable adhesives, P-S boards, heavy-duty and high-density mounts, encapsulated charts, aluminum composite materials (ACM), and permanently mounting digitally printed canvases.FEE: $75M2050Large, Scary TextilesTuesday, February 6, 20241:00 PM - 2:30 PMJoyce Michels, MCPFHave you had an increase in requests to frame larger and larger textiles? Oversized textiles can present a very different set of considerations related to their display. In this class, we’ll explore design and weight concerns as well as mounting techniques, alternative supports, and hanging ideas to take the fear out of framing these “scary” oversized pieces!FEE: $65M-A7228Double-Sided FramingTuesday, February 6, 20243:00 PM - 5:00 PMDavid Lantrip, MCPF, GCFDouble-sided framing: A request from customers that strikes fear into the heart of a framer. Whether a customer wants to see both sides of a document, wants a stained-glass panel to shine in a window, or asks for the dreaded “glass ﬂ oat” look, there are challenges to overcome. In this class, we’ll look at safe and secure mounting options, ﬁ tting, ﬁ nishing, and everything a framer needs to tackle it with conﬁ dence.FEE: $65Sponsored by PPFA - Professional Picture Framers Association MASTER CLASSPrograms Designed to Take Your Skill Set to the Next LevelDEMO 1Packing and Shipping ArtworkSunday, February 4, 20241:30 PM - 2:30 PMDuring the Packing and Shipping Artwork demo, Zatkoff will showcase FlexZkase™, its latest innovation in protective packag-ing. This unique, ISTA 3A tested system is tear-resistant, provides exceptional cush-ioning, minimizes shock and vibration, and utilizes non-abrasive materials that protect the integrity of surfaces. Zatkoff will build the FlexZkase™ system for various frame packages as part of the demonstration. FREE - Presented by Zatkoff Seals & PackingsDEMO 2Mounting Methods For 3D ObjectsSunday, February 4, 20243:30 PM - 5:00 PMExplore easy mounting methods for 3D objects such as sports jerseys, violins, guitars, military medals, and more. Pat Kotnour will show you how you can safely and effectively mount these items. Gain the conﬁ dence to tackle a shadowbox project using this fast and easy system. FREEPresented by Attach-EZDEMO 3VIRTUAL FRAMER Live Demo!Monday, February 5, 20241:30 PM - 2:30 PMYou’ve seen the posts. You’ve heard the buzz. Now come see a live, complete demonstration of the VIRTUAL FRAM-ER Visualizer & POS System; a unique program created by picture framers, for picture framers. You’ll learn all about this ﬁ rst-ever ‘portable frame shop’ directly from the app developer, Khaled Feki. . FREEPresented by VIRTUAL FRAMERIn these new mini-sessions, you will get a closer look at a range of time-saving, innovative framing products which are being showcased by some of the WCAF Expo exhibitors.PRODUCT DEMONSTRATIONSh Master Class 10-12.indd 12h Master Class 10-12.indd 12 11/29/23 5:14 PM11/29/23 5:14 PMSCHEDULE AT A GLANCEREGISTERINDEX

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THE NATIONAL CONFERENCE 2024 15DT921 The Proﬁ t is in the Print Sunday, February 4, 20249:00 AM - 12:00 PMGary Barker This class will introduce you to the latest and most remarkable technologies for ﬁ ne art reproduction. We will explore the wide range of print technologies being used to create art in today’s world. You will leave this class with an understanding of the various technologies, their unique position in an ever-changing world, and, perhaps most importantly, how to start and grow a thriving, proﬁ table print business. Not only will we equip you with printing product knowledge, but we will also equip you with business tools and resources to prove what we have known for years: the proﬁ t is in the print!FREE ($20 no-show fee)Compliments of Digital Technology GroupDT949 The Six Steps to a Creating a Perfect Print Sunday, February 4, 20241:00 PM - 3:00 PMEric Joseph Image printing is a growing market and a very proﬁ table area of ﬁ ne art and repro-duction photography. Understanding how to print perfectly, the ﬁ rst time and every time, can put huge proﬁ ts in your pocket. Eric Joseph, master of the perfect print guaran-tee, will show you what you need to know in order to successfully reproduce and print on inkjet paper and canvas. Participants will gain keen insight into the technical aspects, myths, and mysteries of digital printing through both lecture and interactive partic-ipation. Using a simple ﬁ ve-step method, you will learn how to turn ordinary images into extraordinary prints—guaranteed! This is not a Photoshop or Lightroom class, but instead a focus on printer selection, color management, and paper/canvas choices. The goal of this seminar is to empower participants with knowledge to produce the perfect print every time and add huge proﬁ ts to any framing business! If you have a great image to share, bring a thumb drive with your JPG or TIF ﬁ le sized to at least 11x17 inches at 300 ppi. Your image may be used as an example print in class!FREE ($20 no-show fee)Compliments of Freestyle Photo and Imaging/Canon imagePROGRAFDT934 Fine Art Success with Canon Monday, February 5, 20249:00 AM - 11:00 AMArthur Van Dover This informative class—hosted by Canon, a global leader in imaging technology—will guide you through the setup of the workﬂ ow for digitizing artwork and how to print it. See how professionals like you are growing their businesses with solutions from Canon.FREE ($20 no-show fee)Compliments of Canon USA DIGITAL IMAGING & PRINTINGBasic to Advanced Techniques in Art and Photo Imaging Save Time – Sign Up Online! Visit our easy-to-use website at www.wcafexpo.com i Digital Imaging 15.indd 15i Digital Imaging 15.indd 15 11/28/23 5:31 PM11/28/23 5:31 PM14 THE NATIONAL CONFERENCE 2024 Speaker Proﬁ les Speaker Proﬁ lesJay Goltz is president and founder of Artists Frame Ser-vice, Inc., the world’s largest custom picture frame shop, and Bella Moulding. With more than 40,000 square feet and 50-plus employees, this facility is more than 20 times the size of the average picture framing company in the US. He also owns Chicago Art Source and Jayson Home, located adjacent to his framing business in Chicago. Jay has received numerous business awards and is a frequent public speaker. Artists Frame Service was featured in the book “Small Giants - Compa-nies That Choose to Be Great Instead of Big” by Bo Burlingham (editor of Inc.). Jay is also the author of “The Street-Smart Entrepreneur.”David Horowitz is the second-generation owner of Goldleaf Framemakers of Santa Fe. For over 30 years, he’s studied the manufacturing of hand-carved, gilded replication picture frames. Trained and well-versed in archival matting, mounting, and framing, he is dedicated to continuing education as an instructor and historian, and always as a pupil. He believes that to run the best wholesale/retail operation, archival means using the best materials possible, and custom frame-making means that anything is possible.Matthew Horowitz has been working in the art conser-vation industry since 2005, but his experience working in the arts began in his father, Marty Horowitz’s, frame shop as an adolescent. Matt earned a BFA at the University of New Mexico and completed an apprentice-ship with a renowned conservator in Santa Fe. He later went on to work as a paintings conservator at Julius Lowy Framing and Restoring Company in New York. In 2010 Matt returned to Santa Fe, where he opened an art restoration department alongside his father at Goldleaf Framemakers. In 2016, Matt started his own conservation studio, Revive Art Restoration, and services many promi-nent galleries, museums, and collectors in Santa Fe and the Southwest region.Eric Joseph is a photogra-pher and Co-President/Chief Products Education, Sales & Support Ofﬁ cer at Freestyle Photographic & Imaging Supplies. Eric graduated from California State University, Northridge with a B.A. in art, specializing in photography. He began his career at Freestyle Photographic Supplies in 1986, where he worked his way up to his current co-president position. Eric has traveled extensively across the US performing workshops on ﬁ ne art inkjet paper, color management, and professional digital ﬁ ne art printmaking. Speak-ing at colleges, universities, commercial labs, photo clubs, art centers, trade shows, events, and professional photographic organizations, Eric teaches digital printmaking with an emphasis on empirical knowledge, allowing people to make informed decisions about their digital output and how to obtain consistent, reliable, repeatable, and controllable results.Mikki Kavich, MCPF, is a Master Certiﬁ ed Picture Framer with 40 years of industry experience. She owns Mikki’s Frame Shop in Crossville, TN, where she is known for her ability to adapt to each customer’s needs, whether it is using classic framing techniques or the innovative use of materials. She specializes in creating one-of-a-kind ﬁ nishes on raw and pre-ﬁ nished molding, often incorporating texture and color into these custom frames. Mikki is also an artist and brings her art training and background into her framing. She enjoys meeting and sharing her knowledge with other craftsmen, believing every framer brings their own perspective into the art.Joel Kmak, CPF, is the owner of JDK Art Installation, a San Diego-based, full-service art company for the southern California area. His early immersion in a DIY shop built the foundation for his one-on-one customer knowledge that carries through to the continuous success of his business. During his 40-year career working between San Francisco and San Diego, he has experienced the vast changes in technology and design trends in the art and framing industry. He’s also managed a chop service and a high-volume frame shop, where he managed everything from ordering sup-plies to moving product to art delivery, shipping, and installation. Joel’s direct engagement with designers, homeowners, and business leaders keeps his ﬁ nger on the pulse of the framing and art installation world.Heidi Knodle is the founder and owner of Cadre, The Fine Art of Picture Framing, in San Francisco. Heidi has over 40 years of experience as a picture framer specializing in period frame design for collectors, art consultants, and interior de-signers. She has been a con-tributing writer for PFM and has a BFA in sculpture from the University of Washington in Seattle.Jay Kogan has been CEO and owner of Hall of Frames since 1975. Jay started a small frame shop 48 years ago and transformed it into a retail chain boasting as many as 12 Arizona locations and a central manufacturing distribution center. His entrepreneurial spirit, hands-on involvement with operations, and forward thinking allowed the company to thrive in good and bad economic times.David Lantrip, MCPF, GCF, is the director of education for Franchise Concepts, the fran-chisor for Deck The Walls, The Great Frame Up, and Framing and Art Centre stores. He has served in a number of roles in the Professional Picture Fram-ers Association, including as a member of its international board of directors, guidelines task force, and certiﬁ cation board. David has been a contributor to Picture Framing Magazine and speaker at the WCAF Expo since 2011.Save Time,Sign Up Online!Visit our easy-to-use website at www.wcafexpo.com Rob Markoff, CPF, has been framing for over 50 years. He has written extensively for industry publications and is a longtime educator at The National Conference as well as other framing venues world-wide. His Facebook Group, framing.academy, has over 3,200 members and is dedicated to supplying vetted, accurate information for the framing community. He received the Lifetime Achievement Award from the Professional Picture Framers Association in 2015.g Bios 4 13-18.indd 14g Bios 4 13-18.indd 14 11/28/23 8:12 PM11/28/23 8:12 PMSCHEDULE AT A GLANCEREGISTERINDEX

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THE NATIONAL CONFERENCE 2024 17SPECIAL EVENTS Enhance your Trade Show Experience with these Unique OpportunitiesSE-1025 • The Reunion Party Welcome to Las Vegas! Whether you’re a loyal attendee of the WCAF Expo or a ﬁ rst-time visitor, our Reunion Party is one you won’t want to miss. This is an excellent opportunity to meet fellow framing enthusiasts, network with industry professionals, and meet in person with friends, both old and new. It is the perfect kick-off for your 2024 WCAF Expo experience, setting the stage for a memo-rable and successful event. The Reunion Party, sponsored by Picture Framing Magazine, will be on February 4 from 5:30 – 7:00 PM in Sky Room 5 at the event hotel, the Horseshoe Las Vegas. It’s set to be ﬁ lled with fun, style, and surprises, including cocktails and hors d’oeuvres. Join us as we celebrate the return of the show, catch up on industry happenings, and simply have a great time! Register Today - Special Events Sell Out Quickly! FEE: $25.00 Sponsored by Picture Framing MagazineSunday, February 4, 2024 • 5:30 PM - 7:00 PMKeynote SeriesParties and CelebrationsAn Introduction to the World of Art ConservationMatthew HorowitzSunday, 2/4 • 12:00 - 1:30 PM See page 30Cliff Notes Cocktail HourCliff Wilson, MCPFWine and Cheese Cocktail hour with lively discussions about anything and everything framing.See page 11PPFA Celebration PartyRobin Gentry, MCPFEnjoy cocktails, hors d’oeuvres, and celebrate getting together again at this fun networking event.See page 30What Your Customer Wants and Can’t Tell YouMelina PalmerMonday 2/5 • 12:00 - 1:30 PMSee page 25Frame Shop Entrepreneur: Awakening The Giant WithinJay GoltzMonday, 2/5 • 8:00 - 9:30 AMSee page 2460 Minutes to a More Proﬁ table WebsiteMatt WeberTuesday, 2/6 • 8:00 - 9:30 AMSee page 19Featured LuncheonMonday, 2/5 • 5:30 - 6:30 PM Tuesday, 2/6 • 6:00 - 7:30 PMFeatured LuncheonFeatured BreakfastFeatured Breakfastj Special Events 17.indd 17j Special Events 17.indd 17 11/28/23 5:36 PM11/28/23 5:36 PM16 THE NATIONAL CONFERENCE 2024 Speaker Proﬁ les Speaker Proﬁ lesKevin Meath, CPF, is a framing professional special-izing in operations, sales, and management. His skill set enables him to consult in all areas of frame manufacturing, from small, low-volume, ex-tremely high-quality shops to very high-volume OEM factory production operations. He has extensive expe-rience in plant layout and lean manufacturing practices, design, and product sourcing. Kevin is currently a consultant working with manufactur-ers who want to improve productivity, cut costs, and improve yields. His clients range from small companies looking to expand their offerings to larger operations with needs to control costs and improve productivity.Joyce Michels, MCPF, is celebrating 25 years as the owner of Michels Frames & Things in St. Robert, MO. She serves on the Professional Picture Framers Association’s certiﬁ cation board and is also an MCPF examiner, competi-tion judge, and past president of the PPFA’s Mid-America chapter. Her frame shop, located near Fort Leonard Wood, MO, spe-cializes in preservation framing of military items, memorabilia, and textiles.Robert O’Donnell, after 27 years as a closed-corner picture frame designer and manufacturer at such industry stalwarts as Regence Picture Frames, AMCI, and APF/Munn, stepped out on his own in 2015 as The Frame Master, the ﬁ rst picture frame broker in the industry! During the 2016 WCAF Expo—Rob’s ﬁ rst ofﬁ cial trade show as The Frame Mas-ter—he met his now-partner in Virtual Framer, Khaled Feki. The launch of Virtual Framer marks the beginning of Rob’s third act in the industry that he loves.Michael Pacitti, IDEC, CPF, CAUS, CMG, has worked in the ﬁ ne art, design, and framing industry for more than 30 years. He is currently working with an Italian moulding company as the senior designer. He has worked with Roma Moulding, Fotiou, Omega, Larson-Juhl, CMI Moulding, Peterboro Matboards, and Crescent. Michael is associated with the Color Marketing Group as well as with the Color Association of the United States (CAUS). He has been teaching semi-nars on color and design to interior designers and custom picture frame designers throughout North America, Europe, and China for the past 20 years. He has also written numerous articles on color and design and is a professional certiﬁ ed educator with the Interior Design Educators Council (IDEC).Melina Palmer is a globally celebrated keynote speaker with a mission to help great brands and the people within them do greater things by leveraging the power of behavioral economics. She is CEO of The Brainy Busi-ness, which provides behavioral economics training and consult-ing to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has nearly a million downloads from over 170 countries and is used as a resource for teaching applied behavioral econom-ics for many universities and businesses. Melina teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her master’s in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc Magazine. Her ﬁ rst book, What Your Customer Wants and Can’t Tell You (2021), was a ﬁ nalist in two categories of the International Book Awards and won ﬁ rst place in the Chanticleer Inter-national Book Awards. Her second book, What Your Employees Need and Can’t Tell You (2022), was a ﬁ nalist in the Chanticleer International Book Awards. Her much anticipated third book, The Truth About Pricing, is set to publish January 9, 2024.Chris A. Paschke, CPF, GCF, CMG, owner of Designs Ink in Tehachapi, CA, is a professional picture framer with over four decades of experience. She is an artist, a National Conference educator, has authored numer-ous magazine series, including The Essence of Design, Design Concepts, and Digital Directions for PFM, and has three self-published books on mounting. She currently writes the Mastering Mounting column for PFM and is has been a contributing writer to The Artist’s Magazine, The Pastel Journal, and Watercol-or Artist Magazine. She was honored with the PPFA Award of Distinction for Leadership 2008, the Vivian Kistler Recognition for Innovation Award 2010, and the PMA Distinguished Service Award 2012. You can ﬁ nd her work at www.designsinkart.com.Greg Perkins began his picture framing career 50 years ago. Although that could mean he is set in his ways and has dated ideas, Greg’s passion for picture framing keeps him on top of design trends. He loves exploring all the ways mats and mouldings can enhance what-ever he is framing. After 18 years as a retail framer, 25 years as marketing manager for Larson-Juhl, and two more as an independent consultant to moulding and matboard companies as well as independent frame shops, Greg ofﬁ cially retired in 2017. These days he is a design expert for two popular Facebook framing groups.John Ranes II, CPF, GCF, is a highly respected instructor of workshops and seminars worldwide. John teaches for The National Conference and the PPFA and consults for The Fletcher-Terry Company and Tru Vue. John has served as a PPFA Chapter ofﬁ cer on two Midwest chapters as well as a director on the National PPFA Board. John was awarded the PPFA Lifetime Achievement Award in January 2015. John, with his wife, Sarah, own The Frame Workshop of Appleton, a frame shop and gallery in Appleton, WI. Established in 1978, their shop has won more than 100 framing awards, including two successive awards from the Fine Art Trade Guild in the UK as well as a National Australian Framing Competition award.Rachel Rivera has over 16 years of experience as part of the Goldleaf Framemakers of Santa Fe team. In addition to gilding and ﬁ nishing period replications, she also works with museums and collectors to conserve and restore antique frames and gilded objects.Elida Scola, CPF, has owned Galleria Scola in Oakland, CA, since 1983. The shop enjoys the distinction of being voted Best Frame Shop by the readers of Oakland Magazine. Her handcrafted and restored frames can be seen on Capitol Hill in Wash-ington, D.C., and in ﬁ ne local homes and busi-nesses throughout the San Francisco Bay area. She has shared her expertise in Picture Framing Magazine as well as Decor and Art World News. Elida has taught classes for the Professional Picture Framers Association and conducted demonstrations at trade shows.Steve Smeltz, after 10 years as a systems analyst and marketing specialist at the world’s second largest computer company, entered the unique world of picture framing. He purchased a Great Frame Up in Atlanta, where he realized the need to more effectively and proﬁ ciently run his framing gallery. After discovering LifeSaver Software in 1996, he joined the team to help develop innovations and solutions that allow us to better run, manage, and proﬁ t in this unique industry. With over 25 years of industry knowledge, he’s helped guide a team that has created a product that allows its custom-ers to simplify and proﬁ tably run their organization through LifeSaver point of sale software. Steve is truly passionate about helping other business owners and sharing his experiences.g Bios 4 13-18.indd 16g Bios 4 13-18.indd 16 11/28/23 8:12 PM11/28/23 8:12 PMSCHEDULE AT A GLANCEREGISTERINDEX

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THE NATIONAL CONFERENCE 2024 19P3086 Local Marketing Strategies for Frame Shops Sunday, February 4, 202411:00 AM - 12:30 PMMeg Glasgow Many businesses can beneﬁ t from marketing locally, but for frame shops, local marketing is absolutely required! In this course, you will learn marketing strategies that work and tactics that have proven effective time and time again. These strategies include SEO optimi-zation, social media, ofﬂ ine marketing, events, and generating reviews. In this fun and informative new class, Meg shows you how to build the buzz in your local community to create raving fans and increase referrals.FREE ($20 no-show fee)Compliments of Wizard International, Inc.MKS5083 Finding Local Customers with a Google Business Proﬁ le Monday, February 5, 20241:30 PM - 3:00 PMMatt Weber Learn how to maximize your Google Busi-ness Proﬁ le, a free tool for businesses who want to connect with local customers on Google Search and Maps. See how to cre-ate or update your business proﬁ le and tap into the largest, most widely used business directory on the Internet. In this session, you will see how to create or claim your Business Proﬁ le on Google, manage your business info across Google Search and Maps, and use your Google Business Proﬁ le to connect with potential customers.FEE: $65.00 MKS5090 Digital Marketing Bootcamp Tuesday, February 6, 202410:30 AM - 12:00 PMMeg Glasgow Today’s marketplace has accelerated the importance of digital marketing. For many, digital marketing has become an opportuni-ty to gain a competitive edge in the market. Traditional marketing methods are quickly becoming outdated. We’re living through a paradigm shift that is changing consumer behavior. Framers must learn how to adapt new SEO rules, create compelling content, and embrace smart digital technologies. In this bootcamp, we discuss several online marketing tools and how you can use them to reach a new generation of buyers.FEE: $65.00 Sponsored by Framers’ Inventory MARKETING & SOCIAL MEDIANew Strategies and Tools to Help Drive More Retail BusinessSave Time – Sign Up Online! Visit our easy-to-use website at www.wcafexpo.com BREAKFAST SESSION MKS508160 Minutes to a More Proﬁ table Website Tuesday, February 6, 2024 • 8:00 AM - 9:30 AMMatt Weber Improve the effectiveness of your website and you instantly improve the effectiveness of nearly every marketing channel. In this workshop, you’ll get six very speciﬁ c website enhancements to multiply the value it brings to your business. Each one averages less than 60 minutes to implement. No technical jargon is allowed in this session led by Matt Weber, a nationally known digital marketing trainer, who has been designing websites that beat industry averages for conversion of website visitors to business leads for over 15 years. This is a special event with limited seating, so sign up early!FEE: $45.00 Matt Weber is a sought-after international trainer and leads a successful digital agency. He’s taught thousands of people digital marketing across North America as a trainer in the Grow With Google program. Matt has taught over 10,000 business owners and marketers best practices in website design, Google Ads, and Google Analytics. Matt’s digital agen-cy, ROAR! Internet Marketing, has successfully been helping businesses grow for 17 years.SPECIAL EVENTk Marketing Social 19.indd 19k Marketing Social 19.indd 19 11/28/23 5:37 PM11/28/23 5:37 PM18 THE NATIONAL CONFERENCE 2024 Speaker Proﬁ les Speaker Proﬁ lesCelebrating 21 years of fine frame makingChuck Terry, technical support manager for Crescent Brands, has worked in the CMC industry for 27 years. His experience in the devel-opment, installation, training, and support of CMCs has made him a leading expert in CMCs. Chuck’s dedication to his customers and their understanding of the product and its uses have made his name synonymous with CMCs.Arthur Van Dover has been with Canon USA for 17 years as a senior pro market specialist. He has an extensive commercial photography background in San Francisco and was the digital media specialist for Gap, Inc. He is also a certi-ﬁ ed master printer. His responsibilities include training high-end photographers and customers on using Canon’s wide-format devices and optimizing digital printing and work ﬂ ow.Matt Weber is a sought-after international trainer and leads a suc-cessful digital agency. He’s taught thousands of people digital marketing across North America as a trainer in the Grow With Google program. Matt has taught over 10,000 business owners and marketers best practices in website design, Google Ads and Google Analytics. Matt’s digital agency, ROAR! Internet Marketing, has successfully been helping businesses grow for 17 years.Cliff Wilson, MCPF, owned Framed In Tatnuck for over 20 years. He has served in various positions with the PPFA at both the chapter and national levels. He has taught at the PPFA Annual Convention as well as at numerous chapter events and was awarded the PPFA Award for Distinction for Leadership in 2015. Cliff spent 25 years in the computer industry, many of them in senior management positions and as a board member. He has also served on many nonproﬁ t boards. He holds a BS in mathematics and computer science as well as an MBA.Brian Wolf, CPF, GCF, is internationally renowned for his subtle and intricate mat designs. Brian has taught his unique methods around the world. He is a Certiﬁ ed Picture Framer (CPF) and a Guild Commended Framer (GCF). In 1973, he won the Janice Petersen Andersen Award for outstanding design student, after which he began demon-strating his hand-carving technique for mats at conventions and teaching for the Professional Picture Framers Association. He then started his own framing business in Cedar Rapids, IA in 1983. Brian contributes his design and mat cutting expertise at Wizard through product development, education, events, and design content. He is an instructor for both Wizard University and the PPFA, as well as a regular contributor to Picture Framing Magazine.g Bios 4 13-18.indd 18g Bios 4 13-18.indd 18 11/28/23 8:12 PM11/28/23 8:12 PMSCHEDULE AT A GLANCEREGISTERINDEX

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THE NATIONAL CONFERENCE 2024 21selective clients. Learn about the interior design styles and high-end framing designs that appeal to designers and collectors. In this session, you will learn how you can build long-term relationships and partner with these professionals. Heidi will cover strategies for pricing, sales, and marketing to the trade. Discover what it takes to add this proﬁ table opportunity to your current retail business. You have the high-end design talent; now put it to work in growing your business with private art collectors and the high-end interior design industry.FEE: $65S5066Applying the Principles of Stunning Frame DesignMonday, February 5, 2024Time: 1:30 PM - 3:00 PMMeg GlasgowDesign principles are essential for creating stunning frames that capture the viewer’s attention and enhance the beauty of the artwork or photograph they hold. Meg will explore the fundamentals of frame design and discuss how to apply them to create vi-sually compelling and aesthetically pleasing frames. You will learn about the importance of proportion, balance, symmetry, contrast, color, and texture in frame design. This course will provide you with valuable in-sights and practical tools to create designs that impress and delight!FREE ($20 no-show fee)Compliments of Wizard International, Inc.S5074Home Design Trends 2024: What Every Framer Needs to KnowMonday, February 5, 2024Time: 3:30 PM - 5:00 PMMichael Pacitti, IDEC, CPF, CAUS, CMG This session will unveil the latest home decor design trends as they relate to contemporary, creative custom framing. As a framer, staying up to date with the latest home decor design trends is essential to ensure that your products and services remain relevant and attractive to your customers. This class will give a comprehensive overview of the current home trends that are shaping the custom framing indus-try; Boho, Japandi, and Mid-Century Modern are just a few of the home decor buzzwords that you need to know. We will begin by exploring the key design elements including color palettes, textures, and patterns. We will also discuss the emerging trends in home decor, such as the use of natural materials, sustainable products, and minimalist styles.FEE: $65S5069Designing with FabricMonday, February 5, 2024Time: 4:00 PM - 5:30 PMDavid Lantrip, MCPF, GCF Fabric mats and liners open up a whole new world of design possibilities. Hun-dreds of colors combined with texture and depth give a creative designer endless framing choices that will impress customers and keep them coming back for more. David will discuss how fab-ric-wrapped mats—whether 4-ply, 8-ply, or embossed—can enhance any artwork and look at some great design ideas. Did you know that fabric liners aren’t just for paintings? Liners, in all proﬁ les, work wonderfully with any type of artwork and can be a creative and beautiful choice for object framing. In addition to the creative side, discover proven ways to present and sell these designs every day.FEE: $45Sponsored by Frank’s FabricsS5068Closed-Corners, Coffee & CroissantsTuesday, February 6, 2024Time: 8:30 AM - 9:45 AMRobert O’Donnell For the longest time, gilded frames—and closed-corner designs in general—have intimidated many the picture framer. During this session, Rob will remove the stigma and open your mind to the joy (and proﬁ t-ability!) of selling ﬁ nished-corner, custom frames. This class will touch on the evolu-tion of gilded frames through the end of the last century and into today’s industry. Rob will also explore the rise of boutique frame makers and their highly creative designs, review your sample wall layouts, and review tried-and-true sales techniques to assuage your apprehension to selling the good stuff! Coffee and croissants will be served.FEE: $45Sponsored by Virtual FramerS5065Creative Ideas For Stacking MouldingTuesday, February 6, 2024Time: 10:30 AM - 12:00 PMGreg Perkins Stacking mouldings is an easy way to be creative with your frame designs. In this informative class we will discuss reasons to stack and how to attach the various mouldings in different stacked conﬁ gura-tions, but the main focus will be creative combinations to provide the perfect framing solutions for a wide range of custom fram-ing projects.FEE: $65Sponsored by Virtual Framerm Sales Design 20-22.indd 21m Sales Design 20-22.indd 21 11/28/23 7:42 PM11/28/23 7:42 PM20 THE NATIONAL CONFERENCE 2024S5034 Award-Winning Shadowbox Designs: Sports Memorabilia and MoreSunday, February 4, 2024Time: 9:30 AM - 11:30 AMJohn Ranes II, CPF, GCF From the initial layout to the ﬁ nal product, this session will show you the step-by-step process to creating award-winning designs. John will reveal the ﬁ ve key elements essential to producing quality shadow-box displays. In addition to tips on color, matting, and overall design, John will share helpful Internet resources custom framers can rely on for additional framing informa-tion on nearly any item a customer brings into your store.FEE: $75S5070 Outside the Box: Unique Design Ideas to Impress Your CustomersSunday, February 4, 2024Time: 1:30 PM - 3:00 PMAlan Abeyta, CPF Why be limited by the frame? This session is ﬁ lled with great ideas and examples to help you take your designs to the next level. See how Alan Abeyta, CPF, creates interesting framing designs that add to the theme of the object being framed. Known for his unique, one-of-a-kind frame designs, Alan will inspire you to think outside the box and thrill your customers.FEE: $65S5071Design Counter SuccessSunday, February 4, 2024Time: 3:30 PM - 5:00 PMJohn Ranes II, CPF, GCF Selling framing involves a lot more than just assisting the customer. The custom framer must be able to think quickly, design well, and control the sale. John Ranes will show you how to start the design process, organize frame samples, and tips on how to create buyer conﬁ dence. John will discuss how to offer premium products, preserva-tion options, and how to handle indecisive customers. You’ll go back to your shop with the tools you need to eliminate stress and have more success at the design counter.FEE: $65Sponsored by Framers’ InventoryS5073Framing Through Time: Exploring Design Elements in Custom Picture FramingSunday, February 4, 2024Time: 4:00 PM - 5:30 PMMichael Pacitti, IDEC, CPF, CAUS, CMG This engaging seminar delves into the his-tory of framing design across seven distinct periods, illustrating how these styles are mirrored in the diverse range of mouldings available to framers today. We will embark on a journey through time, uncovering the nuances of Gothic, Renaissance, Baroque, Art Nouveau, Art Deco, Mid-Century Modern, and Transitional design styles and connecting them to your work as a modern custom framer. This class underscores the vital connection between speciﬁ c picture frames and their corresponding design eras.FEE: $65S5072Elevate Your Mat and Frame DesignsMonday, February 5, 2024Time: 9:00 AM - 10:30 AMGreg Perkins This class is sure to get you ﬁ red up with great design ideas. Greg will discuss a broad range of ways you can use mats and mouldings to enhance your frame designs. He will share ideas on how to effectively use color, style, texture, etc. to elevate what you offer to your customers. In addition, he will have a Show and Tell, with actual examples of his stunning designs.FREE ($20 no-show fee)Compliments of Crescent BrandsS5012Shades of GrayMonday, February 5, 2024Time: 1:00 PM - 3:00 PMChris A. Paschke, CPF, GCF, CMG Designing with neutrals, including grays, browns, and shades of primary colors, can produce sophisticated, high-end, dynamic results. The trends in art embracing black, white, and all gray tones alone can allow for inﬁ nite possibilities. As a follow-up to Understanding Color, this class goes more in-depth with color from moulding to mats and other design options that create natural gray tones. Neutrals are very powerful and with home décor trends embracing shaded tones and monochromatic elements, using shades of gray correctly can be proﬁ table and inspiring.FEE: $75S5039Working with Interior Designers and Art CollectorsMonday, February 5, 2024Time: 1:00 PM - 2:30 PMHeidi KnodleExplore fashion in framing in the expanding and proﬁ table markets of high-end interior design and art collection. Join designer and framer Heidi Knodle as she shares her successful approach to growing a business by focusing on framing services for these SALES & DESIGNSeminars on the Latest Design Trends and Ideas to Increase Sales m Sales Design 20-22.indd 20m Sales Design 20-22.indd 20 11/28/23 7:42 PM11/28/23 7:42 PMSCHEDULE AT A GLANCEREGISTERINDEX

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COUNT DOWN TO A BETTER BUSINESSThe Number One Source For Everything Framing!For more information contact 848-444-52021 PICTURE FRAMING MAGAZINEwww.pictureframingmagazine.comMOUNTING METHODS FROM CHRIS PASCHKE10PROVEN SALES STRATEGIES FROM JARED DAVIS8GILDING TIPSFROMBARRIE LYNN BRYANT7GILDING TOOLS AND TECHNIQUES FROM DAVID HOROWITZ5FRAMESHOP CREATIVITY FROM JOHN RANES II4A LOOK AT FRAME HISTORY FROM WILLIAM ADAIR9MAT DESIGN FROM BRIAN WOLF6FRAMING TIPS FROM DAVID LANTRIP3STRAIGHT TALK ON BUSINESS FROM JAY GOLTZ2PIC0006_COUNTDOWN_PFM1423.indd 1PIC0006_COUNTDOWN_PFM1423.indd 1 10/18/23 11:54 AM10/18/23 11:54 AM22 THE NATIONAL CONFERENCE 2024P3085The Frame Shop Experience: 5 Steps to Total Customer SatisfactionTuesday, February 6, 2024Time: 1:00 PM - 2:30 PMStephen Ball In this session, you will learn the differ-ence between customer satisfaction and customer experience, and why it matters. Stephen Ball will discuss the importance of TCE (total customer satisfaction) and how to achieve it. Learn the steps that will earn you repeat business and referrals. He will demonstrate how he creates a real customer experience, including a positive emotional experience, that translates into the kind of customer loyalty that helped him double his sales numbers at his framing business. By understanding the customer experience, you will be able to anticipate and fulﬁ ll customer needs better than your competition, leading to repeat customers, increased sales, and more proﬁ tability for your company.FEE: $65S5067Mastering the Art of ShadowboxesTuesday, February 6, 2024Time: 1:30 PM - 3:00 PMMeg Glasgow Are you losing money on elaborate designs? Turn a time waster into a profit center with this new course! Learn to design and sell shadowbox projects with confidence with this step-by-step guide that takes you through the process of designing, pricing and selling incredible shad-owboxes. Meg’s how-to approach starts at the design counter with tips for better customer collaboration, and includes advice for monetizing innovative elements and complicat-ed mat cuts. You’ll gain important insights for building and presenting the finished project. Stop avoiding elaborate designs and start delighting your customers with fabulous profit-able frames.FREE ($20 no-show fee)Compliments of Wizard International, Inc.F1015Art Collectors and Downsizing: What To Offer Your ClientTuesday, February 6, 2024Time: 3:00 PM - 4:00 PMSarah Beckett, MCPF Many of our clients are downsizing their homes and moving their artwork into storage—either in-home or offsite. Sarah will discuss how to help your client make decisions on how to properly store framed artwork, where and who to work with in art storage, how to unframe and properly store artwork, and how to downsize previously framed artwork for their new home or facility. She will also touch on how to connect with appraisers, estate auction houses, and conservators.FEE: $45 SALES & DESIGNSeminars on the Latest Design Trends and Ideas to Increase Sales THANK YOU TO OUR SPONSORS888 ManufacturingAMCI Regence, Ltd.Atlas Saw & ToolAMPCanon, U.S.A.Crescent BrandsDecor Moulding & SupplyDigital Technology GroupThe Fletcher Business GroupFrameReady by AdatasolFramers’ InventoryFrameware, Inc.Frank’s FabricsFreestyle Sales Co.Foster Planing MillGilders PasteGoldleaf Framemakers of Santa FeLifeSaver SoftwareNEPPFAPicture Framing MagazineProfessional Picture Framers AssociationRhonda Feinman Custom FramesValianiVirtual FramerWizard InternationalSave Time,Sign Up Online! Visit Our Website at www.wcafexpo.com m Sales Design 20-22.indd 22m Sales Design 20-22.indd 22 11/28/23 7:42 PM11/28/23 7:42 PMSCHEDULE AT A GLANCEREGISTERINDEX

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THE NATIONAL CONFERENCE 2024 25P3089 Forward Thinking: The Modern Frame ShopMonday, February 5, 20243:30 PM - 5:00 PMJay KoganRetailers today are evolving to incorporate new technology and modern workﬂ ows. Jay will take a look at how frame shops can not only adapt but become more proﬁ table. Jay will discuss new challenges such as in-creased labor costs, stafﬁ ng shortages, and competition from online retailers. From shop design to equipment choices, Jay will reveal how to look for efﬁ ciencies that will make a difference. Jay will also cover how changing your product selections and offerings can increase your bottom line. Today more than ever, it’s important to take a look at all your vendors and analyze whether they are good partnerships or if is it time to develop new relationships. Discover how you can change your business into a modern frame shop that will succeed not only in today’s marketplace but also in tomorrow’s.FEE: $75P311 The Goltz Standard: Pricing Strategies in Today’s EconomyTuesday, February 6, 20249:00 AM - 10:30 AMJay Goltz Are you working hard and not making the kind of profit you should? Learn how to conquer the pricing dilemma from the expert. Jay Goltz owns and oper-ates Artists Frame Service, the largest independently owned retail frame shop in the U.S. His presentation will reveal the ins and outs of pricing and the critical elements that, if overlooked, can deplete your profits. He’ll show you an easy method of creating a formula that works regardless of your competition, geographic location, or size.FEE: $75T912C Business Software Training: FrameReady SoftwareTuesday, February 6, 202412:30 PM - 2:00 PMSheila McCumby This beginner to intermediate class will help you make the most of FrameReady software. Learn the basic concepts of the program, tips for enter-ing orders, selecting reports, and understanding the FrameReady pricing formulas for moulding, matboard, and glass. Sheila will move with an order from start to ﬁ nish, identifying helpful tools to use along the way. See how FrameReady can help reduce errors, save time, and be proﬁ table. There will also be time set aside for questions from participants. Find out what you could be adding to your daily FrameReady routine. Class is open to current and potential clients.FEE: $45Sponsored by FrameReady SoftwareP352 Gift Items, Framing, and More: Creating A Proﬁ table Product MixTuesday, February 6, 20243:00 PM - 5:00 PMJohn Ranes II, CPF, GCF As the framing market has changed in recent years, many shops have added new products or services to their businesses, generating added in-come from on-demand printing and art supplies, and other products within the gift and home décor ﬁ eld. Many have added gifts, cards, candles, pillows, and decorative accents to their retail mix. Making this move successfully, however, depends on ﬁ nding the right kinds of products to enhance customers’ shopping experience. Choosing the right product mix requires careful analysis and real creativity. This course will explore those op-tions, what might work for you, and where to ﬁ nd them. John will show you how other shops have made this move successfully, including his own. Find out how you can generate more income and more trafﬁ c by adding specialized non-framing merchandise to your showroom area.FEE: $75Save Time – Sign Up Online! Visit our easy-to-use website at www.wcafexpo.com LUNCHEON SESSION SE-P3087 What Your Customer Wants and Can’t Tell You Monday, February 5, 2024 • Time: 12:00 PM - 1:30 PM • Melina Palmer This fun and engaging presentation, based on Melina’s award-winning ﬁ rst book is all about what behavioral economics is and concrete tips attendees can apply immediately using Melina’s “behavioral baking” approach to increase the effectiveness of custom-er-facing communication. The average person makes 35,000 decisions every day (most-ly subconscious). Is your communication — to customers, employees, teams — working with the rules of the subconscious? Melina’s approachable style unlocks the secrets of the brain to help groups of any size and industry be more brain friendly. What could your team accomplish if you knew how the brain made decisions? Let’s ﬁ nd out. WHY BEHAV-IORAL ECONOMICS? Understanding the Psychology of Why People Act, Choose, Change, & Buy. This is a special event that includes lunch with limited seating, so sign up early!FEE: $65Presented by WCAF ExpoSPECIAL EVENTp Profit Management 24-25.indd 25p Profit Management 24-25.indd 25 11/28/23 5:38 PM11/28/23 5:38 PM24 THE NATIONAL CONFERENCE 2024P3060 Small Changes, Big Impact: Improving Proﬁ tabilitySunday, February 4, 2024Time: 3:30 PM - 5:00 PMJohn “Harry” Gaston, MCPFThis session invites all frame shop owners to revisit the essential disciplines needed to create more proﬁ tability for their business-es. Attendees will return to their shops understanding how to identify areas for improvement and the strategies needed to begin implementation. This lecture will pro-vide the essential elements and strategies required to operate a ﬁ nancially healthy framing business.FEE: $65Sponsored by Décor MouldingP3090 Custom Picture Framing: Strategy and SuccessMonday, February 5, 20248:30 AM - 10:00 AMRich EhrenhausJoin Rich Ehrenhaus, president of AMCI Regence, Ltd., for this comprehensive session on how to develop and execute a winning strategy for your picture framing business. In this class, you will learn the difference between strategy and tactics, why strategy matters, and how to use it to achieve your business goals. You will also learn how to create a business plan, identify your market position, customer mix, product mix, and competition. Rich will also discuss the importance of proﬁ t and proﬁ t margin, average ticket size, and levers of proﬁ t. Finally, he will help you identify your market opportunities, real estate needs, stafﬁ ng requirements, and whether to operate your business as an owner-operator or absentee manager. This class is perfect for picture framers, art dealers, gallery owners, and anyone who wants to start a picture framing business. Rich’s goal is to help you develop the skills and knowledge you need to suc-ceed in this industry.FEE: $65Sponsored by AMCI RegenceT932 Introduction to LifeSaver CloudMonday, February 5, 20242:00 PM - 3:30 PMSteve SmeltzMaking the transition from paper to the computer can be a daunting thought! Let LifeSaver show you how you can have a hand-written ticket on your screen while providing you with the latest online tools to simplify your business. Steve Smeltz will show you how easy it is to start using the new LifeSaver Cloud point-of-sale software in your business today. LifeSaver continues to provide the most innovative software solutions in the industry, with ease of use in mind. LifeSaver’s new Cloud product allows you to roam the store with a tablet or run from a PC or Mac. You can also design on-site with your customer at their place of business or home, and also complete the sale for them right there. We can also add the ability to visualize and sell framing from your existing website! Make your life easier with LifeSaver. Note: This is not a class for current LifeSaver customers. We will be happy to demonstrate our LSS Cloud program or answer existing customer questions at our booth 2125.FREE ($20 no-show fee)Compliments of LifeSaver Software PROFIT & MANAGEMENTExplore Management Techniques, Pricing Strategies, Business Plans, and MoreBREAKFAST SESSION SE-P3088 Frame Shop Entrepreneur: Awakening The Giant Within Monday, February 5, 2024 • Time: 8:00 AM - 9:30 AM • Jay GoltzAre you running a frame shop, or does it feel like the frame shop is running you? Now might be the time to think beyond the daily challenges. From his beginnings as a framer in college to building the largest independent frame shop in America, Jay Goltz ex-plores what he has found works and what doesn’t when operating a successful framing business. This entertaining session, using real-life examples, will delve into how to juggle your unique roles: retailer, manufacturer, marketer, manager, buyer, boss, and sometimes janitor. He will talk about the importance of providing quality framing, beautiful designs, and at the same time how to build a staff that supports your vision. Jay will discuss prof-itability, overcoming setbacks, taking calculated risks, and tips on adapting your business in a changing environment. Jay will help you discover your business’s most powerful asset – you, the frame shop entrepreneur! This is a special event with limited seating, so sign up early! Continental breakfast will be served.FEE: $45 Sponsored by Picture Framing MagazineSPECIAL EVENTp Profit Management 24-25.indd 24p Profit Management 24-25.indd 24 11/28/23 5:38 PM11/28/23 5:38 PMSCHEDULE AT A GLANCEINDEX

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Fletcher Business Group (FBG) | Berlin, CT USA | Forli, Italy | 800.843.3826 | www.ﬂetcher-terry.comLet us help you improve or develop a frame-building workﬂowstrategy with FBG’s suite of products and process solutions.Email us at PDUNHWLQJ#IOHWFKHUWHUU\FRPAF-500 FRAME ROBOT SYSTEMFOR HIGH VOLUME JOINING OF MOULDING & CANVAS STRETCHER BARUser-friendly Icon driven softwareFeatures market-exclusive vertical clamping design to maximize joining performanceOUR AUTOMATED FRAME-JOINING PROCESS WILL MEET MASS CUSTOMIZATION DEMANDS WHILE MAINTAINING LOW UNIT COSTS LET US HELP YOU SOLVE YOUR LABOR SHORTAGE ISSUE720 to 900JOINED FRAMES PER HOUR12 to 14MONTHS TO ACHIEVEESTIMATED ROI$250K to $400KANNUAL ESTIMATED SAVINGS PER YEARFRAME SIZESMIN= 8" X 8"MAX= 30" X 47"AVERAGE CYCLE TIME FOR FOUR CORNER JOINING 4 to 6 secs.REDUCES PRODUCTION FLOOR SPACE REMOTE SERVICESUPPORT1 ROBOT = 6 TO 8 PRODUCTION WORKERSFRAME SIZESFBG-RobotAdFullPgPFMFinal10-11-21.indd 1 10/11/21 12:42 PMFBG-RobotAdFullPg.indd 1FBG-RobotAdFullPg.indd 1 11/28/23 5:41 PM11/28/23 5:41 PM26 THE NATIONAL CONFERENCE 2024E828 Cutting and Joining: Improving Quality and Efﬁ ciency Sunday, February 4, 20243:30 PM - 5:30 PMKevin Meath, CPFKevin will demonstrate the correct way to set up and check your double miter saw and underpinner for alignment and straightness. This will improve the qual-ity of your miters and help eliminate any touch-up. He will discuss proper methods for aligning saw room tools. You will learn the how and why of both saw table and joiner table alignment. You will leave with the knowledge needed to improve the quality of cutting and joining mouldings in your shop using basic hand tools. After checking and adjusting your equipment, you will improve yields, lower labor costs, and improve profit margins.FEE: $75.00 E832 Analyzing Your Equipment Needs Monday, February 5, 20249:00 AM - 10:30 AMKevin Meath, CPFAre you considering upgrading your equipment? See if your cutting, joining, and fitting equipment is holding back your company’s growth. Recent up-grades in equipment options can make a big difference in your productivity. Kevin will discuss the most important features for you to consider when shopping for equipment to help you avoid making expensive mistakes. This is a unique opportunity to get expert advice on assessing your needs, so the equipment you decide on will serve you now and well into the future. FEE: $75.00E835 Production Killers: Common Mistakes You See in Frame Shops Monday, February 5, 20243:30 PM - 5:00 PMKevin Meath, CPFDo you need help optimizing production in your frame shop? This session will help you identify the different ways you can make small or large changes to bring your frame shop to its most proﬁ cient level. Join Kevin as he walks you through the different “production killers” he has seen in his years of experience in high-production facilities and small shops—some of which you may identify in your own shop. Find out how the smallest mistakes can turn into the biggest opportunities for change that will upgrade your production.FEE: $75.00 PRODUCTION SOLUTIONSFor Production Framers, Managers, Owners, and Industry ProfessionalsSave Time – Sign Up Online! Visit our easy-to-use website at www.wcafexpo.com q Production Solutions 26.indd 26q Production Solutions 26.indd 26 11/28/23 5:39 PM11/28/23 5:39 PMSCHEDULE AT A GLANCEREGISTERINDEX

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THE NATIONAL CONFERENCE 2024 29W - WorkshopH640 Masterclass for Preparing Clay Bole for Traditional Water Gilding Sunday, February 4, 20249:00 AM - 12:00 PMCharles Douglas Getting brush marks in your clay? Still unsure about the right consistency of your bole? Clay bole, the silky-smooth clay com-prised of aluminum silicate and iron oxide and applied to the surface of the gilder’s gesso, plays an integral role in traditional water gilding, from providing a cushion for burnishing the gold leaf to offering a sym-pathetic color underneath the extraordinarily thin gold leaf. Proper preparation of the clay is essential in how the ﬁ nal gilding appears. Too thick, and unsightly brush marks will appear under the gold; over-polishing the bole can result in poor adhesion of the gold leaf. Whether you’re an experienced gilder or currently studying the art of water gild-ing, this special lecture/demonstration will serve you well in developing a successful approach for working with clay bole for tra-ditional water gilding. Class size is limited.FEE: $95 H601WIntroduction to Water Gilding Workshop Day One: Sunday, February 4, 20241:30 PM - 4:30 PMDay Two: Monday, February 5, 20249:00 AM - 12:00 PMDavid Horowitz In this intensive two-day workshop, you will learn the fundamentals of water gilding, which many consider to be the highest form of framing craftsmanship. You’ll leave the class with enough knowledge to gild your own frames and take away a completed water-gilded frame! On day one, you will learn how to prepare and apply gesso, make and apply clay, and the art of laying leaf. There will be a discussion on the correct formulations for your geographic area. On day two, you will learn the proper methods to burnish and seal your frame. The ﬁ ne art of patination will be covered for different period frames. All materials will be supplied. Please note: This is a two-day class. Class size is limited.FEE: $295H641WAntique Dutch Black Frame with Gilded Edge Workshop Day One: Monday, February 5, 20241:30 PM - 4:30 PMDay Two: Tuesday, February 6, 20249:00 AM - 12:00 PMCharles Douglas Join us as we explore each step of the antique Dutch black ﬁ nish inspired by the seventeenth-century ebonized frames of Holland. Before we’re ﬁ nished, students will gild their own corner frame samples’ inner edge in Dutch metal leaf (brass or aluminum leaf) and view a demonstration of gilding with 22K gold leaf with an overview of antique toning options. Students get to take their completed corner sample home. A rare opportunity to learn this beautiful ﬁ nish for picture frames! Please note: This is a two-day class. Class size is limited.FEE: $295Sponsored by Foster Planing MillH642 Introduction to Antique Frame Restoration Tuesday, February 6, 20241:00 PM - 3:00 PMRachel Rivera Have you ever had a customer bring in a beautiful antique frame that needed some TLC? Perhaps you had to turn them away be-cause you had no idea how to help or where to start? In this class, you will learn about basic materials you can use and easy steps you can take to help stabilize and refresh an antique heirloom. You will also learn how to avoid causing further damage and how to rebuild ornaments, basic patinas, and more!FEE: $75 GILDING SERIESSpecial Thanks to Contributing Companies for the Gilding Series: Foster Planing Mill, Goldleaf Framemakers of Santa Fe, and Rhonda Feinman Custom Frames. Learn to Create Custom Frames. All Levels WelcomeWWr Gilding 29.indd 29r Gilding 29.indd 29 11/28/23 5:39 PM11/28/23 5:39 PMPIC0006_MARTYGILDING_PFM0818.indd 1PIC0006_MARTYGILDING_PFM0818.indd 1 7/20/21 4:16 PM7/20/21 4:16 PM

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THE NATIONAL CONFERENCE 2024 31A7116 Certiﬁ ed Picture Framer Exam .............................................30A7117 CPF/MCPF Recertiﬁ cation Course ........................................30A7118 Master Certiﬁ ed Picture Framer Exam .................................30DEMO 1 Packing and Shipping Artwork .............................................12DEMO 2 Mounting Methods For 3d Objects .......................................12DEMO 3 VIRTUAL FRAMER Live Demo! ..............................................12DT921 The Proﬁ t is in the Print .......................................................15DT934 Fine Art Success with Canon ...............................................15DT949 The Six Steps to a Creating a Perfect Print ...........................15E828 Cutting and Joining: Improving Quality and Efﬁ ciency ..........26E832 Analyzing Your Equipment Needs .........................................26E835 Production Killers: Common Mistakes You See in Frame Shops ......................................................26F1002 An Introduction to Hanging Hardware and Installation Techniques ..........................................................7F1006 Gizmos, Gadgets, and Processes ...........................................6F1012 The Principles of Framing Design ..........................................6F1013 Understanding Color .............................................................. 6F1014 Mounting Solutions for Object Framing ..................................7F1015 Art Collectors and Downsizing, What To Offer Your Client .....22F107W The Canvas Workshop: Techniques for Stretching ..................7F115 The Perfect Corner ................................................................6F134L Modern Preservation for Retail Frame Shops .........................6F134W The Preservation Hinging Workshop ......................................7F180L Mastering Mounting: Understanding the Basics .....................6H601W Introduction to Water Gilding Workshop ...............................29H640 Masterclass for Preparing Clay Bole for Traditional Water Gilding ...................................................... 29H641W Antique Dutch Black Frame with Gilded Edge Workshop ......29H642 Introduction to Antique Frame Restoration ...........................29M-A7228 Double Sided Framing .........................................................12M2002 Frame Identiﬁ cation from a Historical Perspective ................11M2012 Mastering Mounting: Sensitive Items ...................................11M2018 Mastering Mounting: Handling Digitals .................................12M2026W Designing and Creating French Mats ...................................10M2028 You Light Up My Frame: Using LED Lighting in Your Frame ...10M2050 Large, Scary Textiles............................................................12M2051W Creating Custom Painted Finishes .......................................10M2052W Mat Decoration Workshop: A Modern Look at Panels, Ink Lines, and More .............................................10M2053 From Framer to Framemaker: Creating Simple Frames ........11M2054 Mastering Mounting: Float Frames .......................................11M2055 Advanced Cutting Techniques for Glass ...............................10M2056 Needle Art Identiﬁ cation ......................................................10M2057W Textile Mounting Techniques Workshop ................................11M264W Fabric Wrapping Workshop ....................................................7MC710 Making Your Custom Frame Designs Extraordinary with the Valiani Edge .............................................................9MC711 Getting Familiar with FrameShop Trace ..................................9MC712 Improve Your FrameShop Design Skills ..................................9MC713 Advanced Creativity in FrameShop Trace ...............................9MKS5081 60 Minutes to a More Proﬁ table Website ..............................19MKS5083 Finding Local Customers with a Google Business Proﬁ le ......19MKS5090 Digital Marketing Bootcamp ................................................19P3060 Small Changes, Big Impact: Improving Proﬁ tability...............24P3085 The Frame Shop Experience: 5 Steps to Total Customer Satisfaction .........................................................22P3086 Local Marketing Strategies for Frame Shops........................19P3089 Forward Thinking: The Modern Frame Shop .........................25P3090 Custom Picture Framing: Strategy and Success ...................24P311 The Goltz Standard: Pricing Strategies in Today’s Economy ..25P352 Gift Items, Framing, and More: Creating A Proﬁ table Product Mix ......................................................................... 25S5012 Shades of Gray ....................................................................20S5034 Award-Winning Shadowbox Designs: Sports Memorabilia and More ........................................................20S5039 Working with Interior Designers and Art Collectors ...............20S5065 Creative Ideas For Stacking Moulding ..................................21S5066 Applying the Principles of Stunning Frame Design ...............21S5067 Mastering the Art of Shadowboxes ......................................22S5068 Closed-Corners, Coffee & Croissants ...................................21S5069 Designing with Fabric ..........................................................21S5070 Outside the Box: Unique Design Ideas to Impress Your Customers ...................................................................20S5071 Design Counter Success ......................................................20S5072 Elevate Your Mat and Frame Designs ...................................20S5073 Framing Through Time: Exploring Design Elements in Custom Picture Framing ..................................................20S5074 Home Design Trends 2024: What Every Framer Needs to Know ....................................................................21SE-1025 The Reunion Party ...............................................................17SE-1027 Cliff Notes Cocktail Hour ......................................................11SE-A7003 PPFA Celebration Cocktail Party ...........................................30SE-A7217 PPFA Framers Breakfast: Ask The Experts ............................30SE-A7243 An Introduction to the World of Art Conservation ..................30SE-P3087 What Your Customer Wants and Can’t Tell You ......................25SE-P3088 Frame Shop Entrepreneur: Awakening The Giant Within .......24T912C Business Software Training: FrameReady Software ..............25T932 Introduction to LifeSaver Cloud ............................................24 Code Title Page Code Title Page yIndex By Codez Session Index 31-33.indd 31z Session Index 31-33.indd 31 11/29/23 5:18 PM11/29/23 5:18 PM30 THE NATIONAL CONFERENCE 2024PPFA Framers’ Breakfast 2024 PPFA ANNUAL CONVENTION THE PROFESSIONAL PICTURE FRAMERS ASSOCIATION AT THE WCAF EXPO AND THE NATIONAL CONFERENCE SE-A7243 - An Introduction to the World of Art Conservation SE-A7217 - Ask The ExpertsSunday, 2/4 • 12:00 PM - 1:30 PM • Matthew Horowitz Matt Horowitz, owner of Revive Art Restoration, grew up and worked in his father’s framing business, Gold Leaf Framemakers of Santa Fe. After college, he went on to work for some of the most prestigious conservation studios in the US—putting him in a unique position to understand the challenges of both framer and conservator. In this informative luncheon session, Matt will introduce you to a behind-the-scenes look at the world of art conservation. A custom picture framer is usually the ﬁ rst person to evaluate art; therefore, they are the ﬁ rst to discover its condition. Matt will show you how to evaluate art using examples of readily visible and subtle signs of damage. He will review condition reports, conservation terminol-ogy, and the best ways to communicate your ﬁ ndings. You will learn how working with the right conservator will help build your framing business, and explore the differences between art restoration and art conservation. Matt will help you determine when to refer a job to a conservator, and when it might not be a good idea to proceed with a framing project. This is a special event with limited seating, so sign up early! FEE: $65Tuesday, 2/6 • 8:00 AM - 9:30 AM • Robin Gentry, MCPFJoin us for a continental breakfast as we explore some of your most frequently asked framing questions. This is a great opportunity to learn about recommended techniques and materials from PPFA members. A panel of expert framers with the Certiﬁ ed Picture Framer (CPF) and Master Certiﬁ ed Picture Framer (MCPF) designations will be available. This event is for all framers, seasoned and new, PPFA members and non-members alike! Register early, as this session will ﬁ ll quickly. FEE: $25Sponsored by NEPPFA - New England Professional Picture Framers AssociationVisit ppfa.com to learn more about certification and member benefitsKeynote LuncheonCertiﬁ cationA7117 CPF/MCPF Recertiﬁ cationSunday, February 4, 20248:30 - 11:30 AMDavid Lantrip MCPF, GCFThe CPF/MCPF recertiﬁ cation course, which is required every four years for all PPFA designa-tions acquired after 1994. The recertiﬁ cation course is not an exam; it is an overview. This course will provide the latest information on preservation techniques, tools, and current industry best practices for the protection and display of artwork. You will also learn proven tips for making your framing workﬂ ow easier and more efﬁ cient. If your CPF or MCPF designation is set to expire, now is the perfect time to recer-tify and remain in good standing. FEE: $395A7118 Master Certiﬁ ed Picture Framer ExamSunday, February 4, 20248:30 AM - 12:00 PMFEE: $695A7116 Certiﬁ ed Picture Framer ExamMonday, February 5, 20248:30 AM - 12:00 PMFEE: $425SPECIAL EVENT SE-A7003 PPFA Celebration PartyTuesday, February 6, 20246:00 PM - 7:30 PMPlease join us as we celebrate getting together again with our international framing family and enjoy cocktails, hors d’oeuvres, and friendship. We will announce the winner of the All Framer Design Challenge Framing Competition, recognize new CPF designation holders, and introduce you to all the exciting things happening with PPFA. Please join us at this fun networking event presented by the Professional Picture Framers Association. PPFA members and non-members are all welcome to attend. Special events ﬁ ll quickly, so sign up early! FEE: $25s PPFA Convention 30.indd 30s PPFA Convention 30.indd 30 11/28/23 8:07 PM11/28/23 8:07 PMSCHEDULE AT A GLANCEREGISTERINDEX

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THE NATIONAL CONFERENCE 2024 33S5039 Working with Interior Designers and Art Collectors ...................................................................................................1:00 PM - 2:30 PMF1014 Mounting Solutions for Object Framing .....................................................................................................................1:00 PM - 3:00 PMS5012 Shades of Gray ........................................................................................................................................................1:00 PM - 3:00 PMS5066 Applying the Principles of Stunning Frame Design ....................................................................................................1:30 PM - 3:00 PMMKS5083 Finding Local Customers with a Google Business Proﬁ le ..........................................................................................1:30 PM - 3:00 PMM2052W Mat Decoration Workshop: A Modern Look at Panels, Ink Lines, and More ................................................................1:30 PM - 3:30 PMH641W-A Antique Dutch Black Frame with Gilded Edge Workshop - Day 1...............................................................................1:30 PM - 4:30 PMT932 Introduction to LifeSaver Cloud ................................................................................................................................2:00 PM - 3:30 PMF1002 An Introduction to Hanging Hardware and Installation Techniques ............................................................................3:00 PM - 5:00 PMP3089 Forward Thinking: The Modern Frame Shop .............................................................................................................3:30 PM - 5:00 PMS5074 Home Design Trends 2024: What Every Framer Needs to Know ................................................................................3:30 PM - 5:00 PME835 Production Killers: Common Mistakes You See in Frame Shops ................................................................................ 3:30 PM - 5:00 PMM2057W Textile Mounting Techniques Workshop .................................................................................................................... 3:30 PM - 5:00 PMM2012 Mastering Mounting: Sensitive Items ........................................................................................................................3:30 PM - 5:30 PMF107W The Canvas Workshop: Techniques for Stretching .....................................................................................................3:30 PM - 5:30 PMS5069 Designing with Fabric ..............................................................................................................................................4:00 PM - 5:30 PMM2002 Frame Identiﬁ cation from a Historical Perspective ....................................................................................................4:00 PM - 6:00 PMSE-1027 Cliff Notes Cocktail Hour ..........................................................................................................................................5:30 PM - 6:30 PMMKS5081 60 Minutes to a More Proﬁ table Website .................................................................................................................. 8:00 AM - 9:30 AMSE-A7217 PPFA Framers Breakfast: Ask The Experts ................................................................................................................ 8:00 AM - 9:30 AMS5068 Closed-Corners, Coffee & Croissants ........................................................................................................................ 8:30 AM - 9:45 AMMC713 Advanced Creativity in FrameShop Trace ................................................................................................................ 8:30 AM - 10:00 AMP311 The Goltz Standard: Pricing Strategies in Today’s Economy ....................................................................................9:00 AM - 10:30 AMM2053 From Framer to Framemaker: Creating Simple Frames ........................................................................................... 9:00 AM - 11:00 AMM2054 Mastering Mounting: Float Frames ......................................................................................................................... 9:00 AM - 11:00 AMH641W-B Antique Dutch Black Frame with Gilded Edge Workshop - Day 2............................................................................. 9:00 AM - 12:00 PMM264W Fabric Wrapping Workshop ...................................................................................................................................10:00 AM - 12:00 PMS5065 Creative Ideas For Stacking Moulding ..................................................................................................................10:30 AM - 12:00 PMMKS5090 Digital Marketing Bootcamp ................................................................................................................................. 10:30 AM - 12:00 PMT912C Business Software Training: FrameReady Software ................................................................................................12:30 PM - 2:00 PMM2018 Mastering Mounting: Handling Digitals ...................................................................................................................12:30 PM - 2:30 PMF134W The Preservation Hinging Workshop .......................................................................................................................12:30 PM - 2:30 PMM2050 Large, Scary Textiles ................................................................................................................................................1:00 PM - 2:30 PMP3085 The Frame Shop Experience: 5 Steps to Total Customer Satisfaction ........................................................................1:00 PM - 2:30 PMH642 Introduction to Antique Frame Restoration ................................................................................................................ 1:00 PM - 3:00 PMS5067 Mastering the Art of Shadowboxes ...........................................................................................................................1:30 PM - 3:00 PMF1015 Art Collectors and Downsizing, What To Offer Your Client .......................................................................................... 3:00 PM - 4:00 PMM-A7228 Double Sided Framing ..............................................................................................................................................3:00 PM - 5:00 PMP352 Gift Items, Framing, and More: Creating A Proﬁ table Product Mix .............................................................................. 3:00 PM - 5:00 PMSE-A7003 PPFA Celebration Cocktail Party ...............................................................................................................................6:00 PM - 7:30 PM Code Title Time Code Title TimeMONDAY, FEBRUARY 5, 2024TUESDAY, FEBRUARY 6, 2024Index By Date and Timez Session Index 31-33.indd 33z Session Index 31-33.indd 33 11/29/23 5:18 PM11/29/23 5:18 PM32 THE NATIONAL CONFERENCE 2024A7117 CPF/MCPF Recertiﬁ cation Course ........................................................................................................................... 8:30 AM - 11:30 AMA7118 Master Certiﬁ ed Picture Framer Exam .................................................................................................................... 8:30 AM - 12:00 PMF1012 The Principles of Framing Design ........................................................................................................................... 9:00 AM - 11:30 AMH640 Masterclass for Preparing Clay Bole for Traditional Water Gilding ............................................................................ 9:00 AM - 12:00 PMDT921 The Proﬁ t is in the Print ..........................................................................................................................................9:00 AM - 12:00 PMS5034 Award-Winning Shadowbox Designs: Sports Memorabilia and More....................................................................... 9:30 AM - 11:30 AMM2056 Needle Art Identiﬁ cation ....................................................................................................................................... 10:00 AM - 11:30 AMM2028 You Light Up My Frame: Using LED Lighting in Your Frame ................................................................................... 10:00 AM - 12:00 PMP3086 Local Marketing Strategies for Frame Shops ........................................................................................................11:00 AM - 12:30 PMSE-A7243 An Introduction to the World of Art Conservation .....................................................................................................12:00 PM - 1:30 PMMC711 Getting Familiar with FrameShop Trace .................................................................................................................... 1:00 PM - 2:30 PMMC710 Making Your Custom Frame Designs Extraordinary with the Valiani Edge ..................................................................1:00 PM - 3:00 PMDT949 The Six Steps to a Creating a Perfect Print ...............................................................................................................1:00 PM - 3:00 PMF1013 Understanding Color ................................................................................................................................................1:00 PM - 3:00 PMDEMO 1 Packing and Shipping Artwork.................................................................................................................................. 1:30 PM - 2:30 PMS5070 Outside the Box: Unique Design Ideas to Impress Your Customers ............................................................................1:30 PM - 3:00 PMH601W-A Introduction to Water Gilding Workshop - Day 1 ........................................................................................................1:30 PM - 4:30 PMM2026W Designing and Creating French Mats ........................................................................................................................ 2:30 PM - 5:00 PMDEMO 2 Demo 2 - Mounting Methods For 3d Objects ............................................................................................................3:30 PM - 5:00 PMS5071 Design Counter Success ..........................................................................................................................................3:30 PM - 5:00 PMP3060 Small Changes, Big Impact: Improving Proﬁ tability ...................................................................................................3:30 PM - 5:00 PME828 Cutting and Joining: Improving Quality and Efﬁ ciency ...............................................................................................3:30 PM - 5:30 PMF134L Modern Preservation for Retail Frame Shops ............................................................................................................3:30 PM - 5:30 PMM2055 Advanced Cutting Techniques for Glass ....................................................................................................................4:00 PM - 5:30 PMS5073 Framing Through Time: Exploring Design Elements in Custom Picture Framing.........................................................4:00 PM - 5:30 PMSE-1025 The Reunion Party .................................................................................................................................................... 5:30 PM - 7:00 PMSE-P3088 Frame Shop Entrepreneur: Awakening The Giant Within............................................................................................ 8:00 AM - 9:30 AMF1006 Gizmos, Gadgets, and Processes .............................................................................................................................. 8:00 AM - 9:30 AMP3090 Custom Picture Framing: Strategy and Success ..................................................................................................... 8:30 AM - 10:00 AMMC712 Improve Your FrameShop Design Skills................................................................................................................... 8:30 AM - 10:00 AMA7116 Certiﬁ ed Picture Framer Exam ................................................................................................................................ 8:30 AM - 12:00 PME832 Analyzing Your Equipment Needs ........................................................................................................................... 9:00 AM - 10:30 AMS5072 Elevate Your Mat and Frame Designs ..................................................................................................................... 9:00 AM - 10:30 AMDT934 Fine Art Success with Canon .................................................................................................................................. 9:00 AM - 11:00 AMF115 The Perfect Corner ................................................................................................................................................. 9:00 AM - 11:00 AMF180L Mastering Mounting: Understanding the Basics ...................................................................................................... 9:00 AM - 11:30 AMH601W-B Introduction to Water Gilding Workshop - Day 2 ...................................................................................................... 9:00 AM - 12:00 PMM2051W Creating Custom Painted Finishes .......................................................................................................................... 9:30 AM - 11:30 AMSE-P3087 What Your Customer Wants and Can’t Tell You ........................................................................................................12:00 PM - 1:30 PMDEMO 3 VIRTUAL FRAMER Live Demo! ..................................................................................................................................1:00 PM - 2:30 PM Code Title Time Code Title TimeSUNDAY, FEBRUARY 4, 2024MONDAY, FEBRUARY 5, 2024Index By Date and Timez Session Index 31-33.indd 32z Session Index 31-33.indd 32 11/29/23 5:18 PM11/29/23 5:18 PMSCHEDULE AT A GLANCEREGISTERINDEX

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2024 National Conference Brochure

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