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2024MEDIA KIT
Welcome to the familyEdible Monterey Bay is a values-driven media company thatcelebrates local food, drink and sustainable lifestyle in Monterey,Santa Cruz and San Benito Counties—through our beautiful print,digital and social media channels. We believe in knowing where our food comes from and supporting local growers, ranchers,fisherfolk, chefs, vintners, brewers and food artisans. Our quarterly print magazine is distributed free-of-charge atmore than 350 restaurants, grocers, gift shops, gourmetmarkets, wineries, breweries and high-end hotels throughoutSanta Cruz, Monterey and San Benito Counties. Subscribersreceive their copies by First Class mail.
eat. drink. think. The Monterey Bay’s favorite local magazine since 2011 is now an international favorite! From a community of 80 publications across the U.S. and Canada,Edible Communities International selected Edible Monterey Bay as2023 Publication of the Year, spotlighting our “passion for sharingcompelling stories of the region.”A readership of 75,000 locals and visitors enjoy our award-winningmagazine four times a year—spring, summer, fall and winter. Our readers are highly-educated, affluent, they love to dine out, theylove to travel and they are VERY loyal to Edible Monterey Bay.Our beautiful print magazine is collected and displayed on coffeetables for years.
About our readers 127Kaverage hh income73%collegegraduates51averageage 74%own their home96% of readers take action on what they read in Edible MontereyBay. They visit a shop, eat at a restaurant, prepare a recipe oradopt a more sustainable lifestyle. 95%always read the ads in EMB4xmore thannational avg.spent dining out 55%visit a store orrestaurant seen in EMB 52minutes spentreading eachissue77% Female23% Male 87% of those surveyed read the print magazine and 99% pick itup at a local business. 45% read all four issues every year and 42% display EdibleMonterey Bay in their homes.50%visited advertiserwebsite after seeingad in EMBMRI-Simmons polling Sept. 2023
More about our readers 88% of readers are willing to pay more for products that arelocal, organic, humanely raised or family farmed, and for brandsthat have sustainable, socially responsible practices.96%try to buy food producedlocally74%drink wine with dinner 88%love to cook81%took a domestictrip in past year61%shop at thefarmers'markets86%look for organiclabels whenpurchasing food33%dine out 2 or moretimes a week 92% of readers prefer to purchase brands that share their values. Edible readers value sustainability87% of readers would be more likely to buy a product endorsedby Edible Monterey Bay. 92%favor localindependentrestaurants96%would try a restaurant seenin edible49%took internationaltrip in past year
Why print? APPOINTMENT READING Edible Monterey Bay is “appointment reading” usually enjoyed in a calm and pleasurableenvironment. Readers often tell us they read for the ads first and the stories second.PERMISSION-BASED MARKETING It‘s harder than ever to stand out in our crowded 24-hour online world. Peopleoften complain of “digital fatigue” and resent the intrusion of social media advertising. On the other hand, ediblereaders seek out the magazine and carry it home to enjoy, giving advertisers permission to tell their stories. INFLUENCE Magazines maintain the ability to persuade readers to take action on ads and influence purchasedecisions regardless of placement in the b ook. Meredith Research Solutions survey for MPA, 2021. QUALITY In additon to being awarded Edible Publication of the Year in 2023, Edible Monterey Bay received fivejournalism awards from the San Francisco Press Association, including Best Magazine Column in the Greater SanFrancisco Bay Area.
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Why digital?TIMELINESS Perfect for driving readers to specific events—wine pairings, farm-to-table dinners, conferences,festivals, classes, holiday meals, pop ups or simply a dinner reservation for tonight.INFLUENCE Edible Monterey Bay digital media is consistently first to break local food news on where to go andwhat to do in the tri-county area. Newsletter open rates are twice the industry average. New restaurants, new chefs,food trends and complete listings of local food events are served up with style twice weekly. DEMOGRAPHICS Readers of Edible Monterey Bay newsletters and social media skew slightly younger and breakdown as follows: 25% Monterey County, 25% Santa Cruz County, 25% San Francisco Bay Area, 25% all others.
Digital advertising ratesNewsletter ads size 1x 4xHalf Skyscraper 160 x 300 pixels $75 $275Full Skyscraper 160 x 600 pixels $115 $425Website ads size weekly monthlyFull Skyscraper 160 x 600 pixels $50 $175Half Skyscraper 160 x 300 pixels $35 $125Newsletter Sponsorship - Tuesday or Friday $1,200 Includes one quarter (12 weeks) of full skyscraper newsletter ads and an 800-word editorialpiece, which is run at least twice during the sponsorship. Plus, your ad on the EMB website.Dedicated e-blast $550Digital promo package $975Perfect for upcoming food events, this package includes one dedicated e-blast,four weeks of newsletter ads, one Facebook post and two Instagram posts.8,000+subscribers7,800followers13,000+followers27,000 monthlypage views
Here's what people are saying...I LOVE this magazine and always have. It’s fabulous,gorgeous, interesting—about real people here doingbeautiful, unique local things. - HollyPartnering with Edible Monterey Bay is a no brainer. We canconnect directly with our customers (current & potential) andour partners at the same time. It’s such a beautiful print anddigital community. I just read your article on induction stoves and I think you dida better job than either the Washington Post or the BostonGlobe. - Richard The wonderful job Edible does is reflected in the tangibleresponse to our ad from locals and tourists alike. I receivecomments from both groups over and over again. - Analuisa Bejar, Sunny Bakery Café, Carmel ValleySanta Cruz County Bank’s clients are regularlyfeatured in Edible Monterey Bay - restaurants,farmers, food purveyors, and businesses thatspecialize in and support the agricultural industry. We’re happy to advertise in a publication thataligns with our business relationships and our focuson building a thriving local economy.It’s always such a joy to sit down with a new issue. Iread it cover to cover. I always squeal with delightwhen I find it on the shelf at New Leaf. - Amy - Sarah Owens, marketing manager, Wild Roots MarketsFelton and Boulder Creek - Mary Anne Carson, Executive Vice President Santa Cruz County Bank
2024-25 print calendarHigh quality content for high quality readers