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ANNUALREPORT2024

ABOUT THE JACKSONCONVENTION COMPLEXSince its opening in 2009, the Jackson Convention Complexhas become a premier venue in the heart of downtownJackson, Mississippi's vibrant capital. Boasting 330,000 squarefeet of versatile exhibit, ballroom, and meeting spaces, theComplex is designed to accommodate events of all sizes—fromconcerts and seminars to charity galas, sporting events,national conventions, and wedding receptions.As a LEED Certified facility, the Jackson Convention Complex iscommitted to sustainability while offering state-of-the-arttechnology, top-tier amenities, and resort-quality service. Withexceptional in-house catering and a staff dedicated todelivering a warm, welcoming experience, the Complexembodies the true spirit of Southern hospitality. Let us help youmake your next event unforgettable.ANNUAL REPORT 20241

Fred Banks Mende Malouf Mavis James Bradley Lum Enrika WilliamsPatrick HouseThe Capital City Convention Center Commission (CCCCC), established in 2005, is tasked withoverseeing the construction, marketing, management, and operations of the Jackson ConventionComplex. Initially, the Commission decided to engage a private management company to run the facilityfrom its opening in 2009 until May 15, 2023. The Commission consists of nine appointed members representing key sectors of the community,including hotels, restaurants, and businesses. Eight members are appointed by the Mayor of Jackson,while one is appointed by the Governor of Mississippi. In 2023, the CCCCC assumed direct management of the Jackson Convention Complex, furthersolidifying its commitment to driving the success and growth of this key venue. Meet our commissionersbelow.Charlene Priester Rickey ThigpenABOUT THE CAPITAL CITY CONVENTION CENTER COMMISSIONANNUAL REPORT 20242

As we close another remarkable year, I am honored to shareour annual report and reflect on the extraordinary progresswe have made. I am Cherre Miller, and with over 20 years ofexperience leading the daily operations and strategicgrowth of our City’s Convention Complex and unique eventfacility, I am privileged to guide our team through thisexciting chapter.Our journey over the past year has been nothing short oftransformative. Under new management (CCCCC), we haveembraced innovative approaches to elevate our servicesand enhance our facilities. Our strategic decision to operatewith a streamlined team, showcases our commitment tomaintaining exceptional service standards while optimizingefficiency.Our vision remains steadfast: to be industry leaders andtrailblazers, transforming ordinary events intounforgettable experiences that enrich the lives of ourguests, clients, and community. This year, we have madegreat strides in realizing this vision. We have workeddiligently to maintain and exceed the highest standards ofcustomer service, while also focusing on enhancing ourprofitability and fostering strategic relationships.I am immensely proud of how our dedicated team hasadapted and thrived despite the challenges of operatingwith fewer staff. Their resilience and commitment haveallowed us to not only meet but surpass our goals. Theirunderstanding of our core values and their ability to deliverexceptional experiences have positioned us to competeeffectively with larger cities.This year has been the best gross revenue the JCC has everseen, and this achievement is a testament to the hard work,dedication, and passion of our entire team. We are proud toshowcase THE CITY WITH SOUL as a premier destination formemorable events, and we remain committed to advancingthe future of hospitality with enthusiasm and innovation.As we look ahead, we will continue to seek out newopportunities and strive for excellence in every facet ofour operations. Thank you for your unwavering support and trust in our vision. Together, we will continue toachieve great things and set new standards in the industry.Message from the General ManagerThank you for your continued partnership,Cherre MillerGeneral Manager, Jackson Convention ComplexDear Valued Stakeholders, Cherre Miller

YEARNUMBER OFEVENTSNUMBEROF EVENT DAYSNUMBER OF ATTENDEESGROSS EVENT REVENUENET EVENT INCOMEINDIRECT EXPENSESEVENTEXPENSESOTHERINCOMENET INCOMELOSSSMGANNUAL REPORT 20244HISTORICAL DATATHE PAST YEAR HAS MARKED THE HIGHEST GROSS REVENUE IN THE HISTORY OFTHE JACKSON CONVENTION COMPLEXCOUPLED WITH THE LOWEST GROSS DEFICIT SINCE THE BUILDING’S OPENING IN FY-2024, THE JCC REACHED $220, 840, WHICH REPRESENTS THE HIGHESTEXPENDITURE WITH MINORITY-OWNED BUSINESSES SMG/ASMASM/OVGOVGOVG/CCCCCCCCCCFINANCIAL MILESTONES

ANNUAL REPORT 20245THE PLANNED CAPITAL BUDGET OVERVIEW OUTLINES A FEW STRATEGICUPCOMING INVESTMENTS, PRIORITIZING INFRASTRUCTURE ENHANCEMENTS,TECHNOLOGY UPGRADES, AND GROWTH INITIATIVES TO SUPPORT LONG-TERMORGANIZATIONAL GOALS.DISH MACHINE REPLACEMENT: $189,000OUTDOOR MARQUEE: $270,000BUILDING GLASS: $100,000HVAC REPLACEMENT 3RD FLOOR: $50,000PLANNED CAPITAL BUDGET OVERVIEW-FY 2025HISTORICAL TREND

Conventions28.6%Special Events16.1%Banquets14.3%Trade Shows11.6%Meetings10.7%Sports8.9%Weddings6.3%Concerts3.6%EVENT MIXFY-2023| YEAR ENDANNUAL REPORT 20246FY-2024| YEAR ENDConventions23.2%Special Events20.4%Banquets19.7%Meetings14.8%Trade Shows10.6%Sports7%Concerts4.2%FISCAL YEAR END

EVENTPROFITABILITY78%78%HIGHLIGHTSFY 2024FROMOVERALLCUSTOMERSERVICERATING92%92%OVERALLSURVEYRESPONSERATING52.8%52.8%ANNUAL REPORT 20247

@reallygreatsite@reallygreatsiteDiscover the Professionals Behind Our SuccessRina GiriDIRECTOR OF SALESDIRECTOR OFACCOUNTINGIntroducing Our Expert TeamMALEIKA HENTZKALEB ADAMSSALES MANAGEREVENTSMANAGERMICKEY YANTDIRECTOR OF OPERATIONSCHRIS COCKRELLFOOD & BEVERAGEMANAGERDEE WILLIAMSDIRECTOR OF FOOD & BEVERAGE RON BROWNCATERING SALESMANAGERCALLIE FULLERAUDIOVISUALMANAGERDERRICK BROWNTAJUAN BURLEYEVENTSMANAGERANNUAL REPORT 20248

TESTIMONIALSMr. Adams was very knowledgeable &professional, he guided us on a tour ofthe venue, gave us our options, & reallyconvinced us to host our event thereagain because we were iffy howeverKaleb made us feel welcomed & at home.JCC is our home for events. So, I wouldlove to work with him again. & with us to see if we had any changes. Makingsure that we all were on the same page. Shealso stayed & checked in during & before ourevent. I would love to work with her again in thefuture. She made everything a breeze & isgreat at what she does there.ANNUAL REPORT 20249was a joy to work with & very accommodatingwith our changes related F&B provided excellent service throughout theSummit. We appreciated their thoroughnessfrom the initial meeting to the event'sconclusion. Mrs. Williams & Ms. Callieeffectively addressed our questions. On the 1stday, there were concerns about thecontinental breakfast setup, but they quicklyresolved it, & the new location workedperfectly. We also received many complimentson the food, noted as some of the best"convention" meals served.Maleika to our dates and space requirements. Shewas very attentive to our needs &knowledgeable about the venue overall. MickeyAlways make the bookingprocess clear withcommunication & alwaysavailable for questions. We worked with Maleika andCallie. They were both veryresponsive & helpful in all areas.Menu planning is my least favoritepart of the planning. Callie wasvery patient and helpful with themenus. worked with us prior tothe conference &throughout theconference. MickeyI know the parking issues are not underyour control. Hopefully, the parking lotscan be repaved & improved before nextyear.Kaleb was very knowledgeable andefficient from the beginning of usinteracting to determine whether ourceremony would be held at theConvention Center. Once everythingwas finalized, he made sure toimmediately put us in contact withMickey to ensure that we kneweveryone involved in the eventplanning process.Mickeywas very helpful throughout the entire process of planning ourceremony. She was always available toanswer questions & went above &beyond to make sure we hadeverything we needed worked with us prior tothe conference andthroughout theconferenceMickeyMs. Yant was great! She respondedwhen the air was out in two rooms,she got a TV monitor set up andready before the event started (itshould have been donebeforehand) Every time I texted orcalled, she would respond. With this being my first time coordinatingan event of this magnitude, Mickey was sosweet. Throughout the event, she checkedon me several times and created such awelcoming environment.The staff of the JCC is outstanding. They listen with an ear to problem-solve &help youcreate an engaging and memorableexperience. Mickey was a pleasure towork with &get to know. Her ability tobridge the generational divide withprofessionalism &courtesy is trulynoteworthyParking is challenging. We got the chance to meet theoperations team the day before theevent and they were kind andefficient! They made sure everythingwas set to our preference.Shout out to Mr. Greg! He was great!The security team were my absolutefavorite. Very knowledgeable &professional. The Jackson Convention Complex isdefinitely a top tier event space, asrelated to physical accommodations,staff, &value for your money.The staff at the JacksonConvention Center were veryeasy to work with. The first-ratecatering and meeting spacescontributed to the overallsuccess of our event.The food displays for the breakswere fabulous. The food at themeals was delicious. Banquet staffwere well trained & excelled atservice. Could not have asked for abetter event. was very helpful professional, shecommunicated The Jackson Convention Center is agreat place for hosting large and/orsmall events. The staff are a pleasureto work with &work diligently tomeeting the needs and expectationsof their clients for an exceptionalexperienceThe team at the JacksonConvention Center wereexceptional. The quality ofservice beginning to endwas top tier." SHERRI WRIGHT - ONEVOICE ASHLEY STEWART-MISSION MSTENAJ WILSON-ALPHA KAPPA PHIMARCINE FREEMAN-MECACHAZAH CARTER-UMMS SODTRENA ROBINSON-HINDS COUNTY HRAMARY SAMPSON-JACKSON MS ALUMNAE CHAPTER OFDELTA SIGMA THETA SORORITY,INC.PAM SHAW-MS DEMOCRATIC PARTYJENNY BLOUNT-MISSION FIRSTARMANI HARRIS-JSURODERICK FORD-INSIGHT EDUCATIONSUZANNE MOON-STSWAKINYA CLANTON-SPLCKENITRA WALLACE-UNITED WAY OF THE CAPITAL AREALYDIA MOORE-GREAT CITY MS

ANNUAL REPORT 202410Event PicturesUMMC SCHOOL OFDENTISTRYMHSAA VOLLEYBALLTOURNAMENTHOMECOMING BLOCK PARTYMS VOTESCONVENINGOPERA JSU UPWARD BOUNDSOUTHEASTERN TOURISM SOCIETYNYESNEAKERBALLROCK THERUNWAYFREEDOM SUMMERSTAFF CPRCERTIFICATION SCHOLARSHIPLUNCHEONROLLERDERBYSTAFFMS NURSESSUMMITTABITHA BROWNBOOK SIGNING

The Jackson Convention Complex has experienced a period ofsignificant improvements and milestones, enhancing our capacity toserve as a premier event destination. Below are some keyaccomplishments:Sustainability and Efficiency Upgrades: We have installed new state- of-the-art hybrid hot water heatersystem, improved energy efficiency and reduced operational costs.Additionally, we completed the replacement of all lighting fixtureswith LED lights throughout the facility, resulting in a moreenvironmentally friendly and cost- effective solution.Facility Enhancements: Installation of a new carpet in our breakout rooms, coveringapproximately 25,000 square feet. These accomplishments reflect our commitment to continuousimprovement, ensuring the Jackson Convention Complex remains a topchoice for events of all kinds while prioritizing sustainability, efficiency,and financial success.AccomplishmentsANNUAL REPORT 202411

The Jackson Convention Complex/City of Jackson is poised for one of themost significant developments on the horizon: the addition of a conventionhotel. This facility will be a vital asset, attracting larger conventions, multi-day events, and national conferences to Jackson. With the hotel, we aim toposition the Complex as a central hub for business, tourism, and culturalevents, driving increased visitor traffic and economic activity in thesurrounding area.We are also excited about the announcement of a new outdoor event space.This versatile area will provide a natural, open-air venue for a wide variety ofevents, including festivals, outdoor exhibitions, and community gatherings.The event space will complement our indoor facilities beautifully, givingevent organizers even more flexibility in creating memorable experiences forattendees. This addition will enhance the Complex's overall appeal, making itan even more attractive option for event planners and the local community.Our commitment to service excellence, coupled with ongoing enhancementsto our infrastructure and offerings, has already begun yielding recordrevenues. We anticipate continued financial growth in the coming years aswe welcome a steady stream of events and partnerships. With eachsuccessful event, we strengthen our reputation as a tier destination forregional and national events.We envision the Jackson Convention Complex as a thriving, dynamic spacethat meets and exceeds expectations; with a strong focus on quality,community, and economic impact, we are excited about the future and thecontinued success of this cornerstone venue in Jackson.Strategic Direction ANNUAL REPORT 202412

ANNUAL REPORT 202413Development Horizon

OUR COMMUNITY PARTNERSANNUAL REPORT 202414

www. jacksonconventioncomplex.com601.960.2321