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T H E K E Y S E R T E A MB U Y E R ’ S G U I D E B O O K Presented by Brett KeyserREALTOR®, Bachelors in Finance andM.B.aSarasota, FL 34239941-316-6573941-957-8425BrettKeyser@gmail.comWWW.SARASOTAPROPERTIES.COMSARASOTA, FLWelcome to

You are About to Embark on an Exciting and Rewarding Journeyto Homeownership.... And We Are So Glad You FOUND US!This guide contains information aboutmyself, our team, and the home-buyingprocess, as well as other valuablematerial designed to make yourexperience that much easier. Brett is a Sarasota nativeand loves southwestFlorida’s Gulf Coast. Heenjoys helping customersbuy and sell homesthroughout Sarasota andManatee Counties. The Hall of Fame award in 2018 and The Chairman’s club in 2020, 2021, and 2022,2023. In 2022 Brett also achieved the RE/MAX LifetimeAchievement award, a distinction that only 1% ofall Realtors at RE/MAX achieve in their career.

Meet the Team!Marlene NunezExecutive AssistantHome State: NJFun Fact: Speaks 3LanguagesBom Dia!The Keyser TeamMission Statement: We are real estate consultants thatcreate a custom experience for eachclient. We empower our clients tomake the best decisions forthemselves and their families. We dothis through our exceptionalcommunication, market knowledge,problem solving skills, anddedication to moving our clientsforward. We strive to create lifelongclients that love recommending us totheir friends and family. Kristen KeyserTeam AssistantHome State: NJFun Fact: Loves toplay tennis andsoccer!Diane ConlonInside Sales AgentHome State: MAFun Fact: Makes herown JeweleryHow we do this:A portion of all our proceeds go to each ofthese organizations:Children’s Miracle Network Young Life Compassion International If everyone is moving forwardtogether, then success takescare of itself,"- Henry FordWe strive to be yournumber one real estateresource on the FloridaGulf Coast! Our mission statement in action "Moving Families FORWARD For theGlory of God"

E.nthusiasticD.ynamicG.enuineE.xperiencedWhat Makes Us Unique?The E.D.G.E.We love what we do,and our enthusiasmshines through. Youcan hear it in ourvoices, because wewant you smiling too!Real Estate isalways changing,and so are we. We always look for newtrends that help ustake you in the bestdirectionWe mean what we say, and wesay what we mean! We willalways keep you informed, andgive you information so youcan make a valued decision.We are experienced and havethe backing of RE/MAX whichis made up of experts in everyfacet of Real Estate

What makes us Unique?Highly trained & experiencedExpert negotiation skillsReputation for high client satisfactionLocal market expertsIdentify property before it hits the marketPower of a teamExclusive mortgage specialsHome buyer guaranteeCommunication with clients through each step in theprocessR E S O U R C E SMarketing SpecialistListing CoordinatorTransaction Coordinator Listing Coordinator A network of showing Assistants. T I M EAlthough Brett is your mainpoint of contact, wecollaborate and work as ateam to sell your propertygiving you more time to sitback and relaxB E N E F I T S OF W O R K I N G W I T H A T E A MS u p p o r tHighly trained and experiencedExpert negotiation skills Reputation for high clientsatisfactionLocal market experts Team PowerExclusive mortgage programsStep by Step guide through theprocess

Getting you Started on The Path toHomeownershipWhile this may be one of the most exciting times in your life, weknow that for some you may not know where to start, or theimportant factors to consider. So we partner with some of the topindustry leaders to help you find the tools you need, and workwith the best professionals in the Mortgage industry. If you aregoing to be getting any type of loan, this is one of the best places toSTART! We have partenered with Danny Jimenez, from Mortgage Xpressfor almost 3 years now, in setting families up for SUCCESS! Be sure to Check out this website for the BEST tools, planning andpreparing for your purchase, and MORE!https://www.mtgxpress.com/how-much-can-i-afford-calculatorhttps://www.mtgxpress.com/renting-versus-buying-calculatorADDRESS9015 Town Center PkyLakewood Ranch, FL 34202CONTACT (941) 867-3400 (908) 764-1673 danny@mtgxpress.com (941) 867-3401

Our Buyer’s Video SeriesClick on Video Box, or ScanQR Code to watch ourEntire Buyer’s MilestonesVideos Series! Our Welcome Video 

What is a Buyer’s Agency Agreement?Florida Realtors® buyer agreements- What are they?It establishes an exclusive, single agency representation with a buyerand provides for a retainer fee. Exclusive Buyer Brokerage Agreement–transaction agency (EBBA-6tb): This form may be used when a broker wishes to act as a buyer'sagent and be paid commission by the buyer.Buyer representation agreements are a win-win proposition for both real estateprofessionals and consumers. They assist inbuilding trust and a mutually beneficialrelationship by promoting transparencythrough up-front conversations, andprovide clarity regarding servicesconsumers can expect to receive, as well ashow their real estate professional will becompensated. This transparent practice iscrucial for consumer education during oneof the biggest and most complextransactions many make in their lifetime.

BUYING A HOME IS EASY!**If You Work with a Real Estate Agent Who is a REALTOR®SOME PEOPLE THINK BUYING A HOME IS AS SIMPLE AS:BUT THERE’S SOMUCH MORE TO IT.•Look at houses online•Find something you can afford•Sign some papers•Educate client on home buyingprocess and coordinate a plan.•Review buyer rep agreement, agree upon representation and negotiate compensation.•Understand budget and explain what will be needed financially.•Navigate state and federal forms.•Research mortgage rates, terms and reputable lenders.•Coordinate with lenders.•Steward important contract deadlines.•Provide guidance for walk throughs prior to closing to ensure property condition.•Work with necessary parties to ensure all contractual terms are completed by closing.•Search local MLS broker market-places to find best matches.•Serve as local housing market expert (e.g., price trends, negotiation trends, community).•Arrange tours of homes and neighborhoods.•Research home information that aligns with buyers’ interests.•Prepare buyer to have the most attractive offer in the current marketplace.•Coordinate professional home inspections, consultations with lenders and necessary property assessments.•Advocate for buyer throughout entire process and closing.•Review buyer’s closing statement to ensure accuracy.•Provide information for everything needed to live in new home.•Decipher public property and tax information.Some of the things a real estateagent who is a REALTOR®helps you with include:•Ensure all required actions are complete in advance, so closingday is a celebration, rather than a stressor.•Remain a lifelong, trusted advisor!•Develop competitive offers and negotiate the best price and terms.•Represent clients’ best interests, advise throughout the negotiation process and close the deal.•Steward multiple parties and schedules to save buyer time.•Look beyond décor, flooring and paint colors to other significant aspects of home.GETTING STARTEDACHIEVING HOME OWNERSHIPFINDING YOUR HOMEREALTORS® are members of the National Association of REALTORS®

How The Keyser Team Helps you inYour Search From the onset in talking to our team, we havepowerful search tools through the MLS, as wellas our CRM, where we can identify very detailedthings that you are looking for in a home, andyou will begin to receive notifications ofmatching properties. Once a property isidentified, or several, we will then schedule youfor a tour of the home/homes. There are many things to consider in your search, and we have m,anytools and resources to help you identify different neighborhoods, pricepoints, and features. We will also connect you with any insurance agents,mortgage assistance etc that you may need

So You've Decided To Buy A Home!Pride in ownershipDislike paying rentSettling downGood investmentTax advantagesLong-term appreciationLeverage investmentSource of savingsWorthy sacrificesA R M S T R O N G W I L L I A M SBenefits of Buying ahome

11 Steps in Your Home Buying ProcessMeet with Brett Get Pre-approvedBegin Searching for homesMake an OfferExecuted Contract and EscrowOption and Earnest MoneyDeliveryInspections and RepairnegotiationsAppraisalFiner DetailsWalkthroughClosing Day! Yay!

Connect you with a lender to get you pre-qualifiedIdentify your preferences in a home, or neighborhood, or lifestyle.Your home is your biggest investment, we want to capture yourdesires in that space. Technology toolbox- We have lots of technological tools in our toolboxto find your home- Powerful CRM, MLS, etcInformation on lenders & financing alternatives, home insurancepartners, contractorsSearch the local Multiple Listing Service (MLS) for properties that meetyour criteria. Our inside sales specialist will work with you on gettingyour criteria into our system, to find homes that target your needs. Coordinate appointments & show all properties of interest. Brett alsopartners with Team members who provide showing assistance tobetter fit your availability to see a home. Comprehensive market evaluation on properties before an offer ismadeCarefully explain & prepare all paperwork required to make an offerStrive to obtain the best possible price & terms for youAND MUCH MOREServices WeProvide

The RE/MAX Brand

NEW CONSTRUTION - WEGUARANTEE A BETTER DEALTHAN BUYING DIRECT! C l o s e r e l a t i o n s h i p w i t hb u i l d e r sK n o w l e d g e o f i n v e n t o r y &n e w c o n s t r u c t i o n a r e a sG u i d a n c e t h r o u g h e n t i r ep r o c e s sC o m m u n i c a t e w i t hl e n d e r s , t i t l e , h o m eb u i l d e r , & m o r eN e g o t i a t e o ny o u r b e h a l fU n d e r s t a n dh o m e b u i l d i n gt i m e l i n e s s e t i np l a c eG u i d a n c e o np h a s e o fi n s p e c t i o n s

TODAY’S SMART BUYERS NEVER BUY A HOMEALONEW h o n e e d s a B u y e r S p e c i a l i s t ? A f i r s t - t i m e b u y e rR e l o c a t i n g f r o m a n o t h e r a r e aB u y i n g f o r i n v e s t m e n tS e l l i n g y o u r p r e s e n t h o m e t o b u ya n o t h e rB u y i n g a N E W C O N S T R U C T I O NH O M EE V E R Y H O M E B U Y E R !D u t i es of a B u y e r S p e c i a l i s t :L o y a l t yD i l i g e n c eC o n f i d e n t i a l i t yD i s c l o s u r eA c c o u n t a b i l i t yR e a s o n a b l e C a r e

Buying A Home Isn't As SimpleAs It Used To BeL e g a l b i n d i n g c o n t r a c tD e t e r m i n e t h e a m o u n t o f t h e i n i t i a l o f f e rE a r n e s t m o n e yO n c e y o u f i n d a n o f f e r - w o r t h y p r o p e r t y , w ew i l l a s s i s t y o u e v e r y s t e p o f t h e w a y .T i t l e s e a r c hH o m ei n s p e c t i o n sH o m e w a r r a n t y

E a r n e s t M o n e yI n s p e c t i o n sA p p r a i s a lS u r v e yL o a n A p p l i c a t i o n F e e sW h e n p u r c h a s i n g a h o m e t h e r e a r e f e e s y o u n e e d t o b e a w a r e o f . T h e s e f e e sv a r y d e p e n d i n g o n y o u r s i t u a t i o n . K e e p t h e s e i n m i n d w h e n p l a n n i n g w h e r ey o u w i l l s p e n d y o u r m o n e y . U P F R O N T H O M E B U Y I N G E X P E N S E SD o w n P a y m e n tP r e p a i d C o s t sC l o s i n g C o s t sA s s o c i a t i o n D u e sM o v i n g E x p e n s e s

B e a v a i l a b l eH a v e i n c o m e s t a t e m e n t s r e a d yT r a c k a l l a s s e t sT r a c k a l l g i f t m o n e yS a v e p r o o f o f r e n t a l p a y m e n t s , o r ,i f s e l l i n g y o u r c u r r e n t h o m e , s h o wy o u r c l o s i n g d i s c l o s u r eM a i n t a i n g o o d c r e d i tThings to Do When Buying a Home

Things to Avoid When Buying aHomeA p p l y f o r n e w c r e d i t .C l o s e a n y c r e d i ta c c o u n t s .C h a n g e j o b s .M a k e u n d o c u m e n t e dd e p o s i t s .W a i t t o l i q u i d a t e f u n d sf r o m r e t i r e m e n t o r s t o c ka c c o u n t s .F u r n i s h t h e h o m eb e f o r e y o u o w ni t .F a l l b e h i n d o np a y m e n t s .B u y a n e w c a r .S p e n d y o u rs a v i n g s .M o v e m o n e yw i t h o u t a p a p e rt r a i l .

Choosing A Lender C h o o s e y o u r L e n d e r . D e t e r m i n e y o u r p r i c er a n g e .E s t i m a t e d o w n - p a y m e n ta n d c l o s i n g c o s t s .D e t e r m i n e w h a t t y p e o fl o a n b e s t f i t s y o u r n e e d s .W e c a n r e f e r y o u t o s e v e r a l e x c e l l e n tl e n d e r s f o r t h i s s t e p . H a v i n g t h e p r e -a p p r o v a l a h e a d o f t i m e w i l l h e l p u s g e ty o u r o f f e r i n a s f a s t a s p o s s i b l e o n c e y o uf i n d a h o m e y o u l o v e . Whats The Difference? Pre-Qualification Vs. Pre-ApprovalPre-Approval: TentativeCommitmentPre-Qual:Simply an Estimate

Mortgage Loan Fee's C O M M O NM O R T G A G E L O A NF E E S I N C L U D E :L o a n O r i g i n a t i o nF e eD i s c o u n t P o i n t sA p p l i c a t i o n F e eP r o p e r t yA p p r a i s a lC r e d i t R e p o r t i n g P r i v a t e M o r t g a g eI n s u r a n c eP r o p e r t y S u r v e y

WhatPeopleSayAbout Us"Helped me the entire waythrough the home buyingprocess. I asked so manyquestions and they were allanswered. Awesome Realtorwho knows what he isdoing."-D. BellWELCOME TOOUR TEAM“WE’LL BRINGYOU HOME”

NEIGHBORHOOD GUIDESCentral SarasotaAverage rent (one bedroom): $2,350Average home value: $475,000Great for: Families, outdoor enthusiasts, suburban dwellersAbout 15 minutes from downtown Sarasota, Fruitville is a more affordable, family-friendly Sarasota-areaoption, with an average home value of under a half-million. It’s still convenient to the arts andbusinesses of downtown but with a decidedly suburban atmosphere. Fruitville Park serves as the centerof area recreation, with soccer, basketball, softball, and pickleball, plus playgrounds and trails.Downtown SarasotaAverage rent (one bedroom): $3,300Average home value: $1,115,100Great for: Affluent families, retirees, professionals, art loversAs it has for about a decade, new construction dominates Sarasota’s downtown core and skyline, withcondominium and apartment towers stretching high above the city streets. The lifestyle is ideal for youngprofessionals and empty nesters looking for the convenience and energy of urban living, with plenty ofshopping, dining, art events, and street fairs, like the weekly farmers market. It’s pricey, though, with homesmore than a million dollars as the norm.Siesta Key Average rent (one bedroom): $6,500Average home value: $ $967,934,The most well-known of Sarasota’s barrier islands, The key’s “Siesta Beach” has been named the country’sbest beach multiple times, notable for its soft, sugar-like sand and gorgeous waters. The sand is made ofcrushed quartz, which remains cool to bare feet, even on the hottest of summer days. It’s an easy walk fromthe beach to Siesta Village, consisting of a few blocks of bars and restaurants. Though it has a touristy vibe,Siesta Village is beloved by old-timers as well, as a holdover from Siesta Key’s hippie days when it was agathering place for artists and singers. Longboat Key, FLAverage rent (one bedroom): $4,200Average home value: $1,085,000Great for: Retirees, resort-style aficionados, boatersHomes on this key’s 16 square miles of land average a hefty $1M and up, with many homes in the multiplemillions — about what you might expect for a resort-style community. Canals wind through establishedupscale neighborhoods, wrapping around homes outfitted with docks and dazzling boats for easy access tothe open Gulf of Mexico. Sarasota dining and shopping are just a few minutes away at elegant St. Armand’sCircle, but Longboat Key also has a charming village of its own, with beach-y cafes and bars.

NEIGHBORHOOD GUIDESNorth Port, FLAverage rent (one bedroom): $1,850Average home value: $361,600Great for: Outdoor lovers, retirees, familiesJust south of Myakka River State Park, North Port is about 45 minutes southeast of downtown Sarasota. Though it’s inland,with 80 miles of freshwater canals meandering through the town, there’s plenty of waterfront. The recreationally rich area isalso home to Warm Mineral Springs, listed in the U.S. National Register of Historic Places as an underwater archaeologicalsite and known locally as “Miracle Lake,” for its mineral-rich healing properties. Back on land, typical home prices in theNorth Port area are in the mid-$300Ks in this family-friendly town, a true hidden gem in Southwest Florida.Venice, FLAverage rent (one bedroom): $1,900Average home value: $453,400Great for: Beach lovers, retirees, families Venice is another relatively affordable seaside alternative near Sarasota. And like Sarasota, Venice features neighborhoodsthat run the gamut from grand and elegant to modest. Venice Avenue, leading to the beach, is lined with gorgeous Spanish-style estates that, were they to be sold, would start around $1 million.Bradenton, FLAverage rent (one bedroom): $1,975Average home value: $390,600Great for: Beach lovers, retirees, families Just north of Sarasota in Manatee County, Bradenton is home to the oldest working fishing village in Florida, Cortez HistoricFishing Village. With typical home values close to $400K, the city offers an affordable option for about 57,000 residents whoenjoy the benefits of Florida’s Gulf Coast — and then some. Downtown features a museum, planetarium, aquarium, and parks,plus Historic Main Street’s shops and restaurants. Dining on the deck of Bradenton’s mainstay Pier 22 restaurant on MemorialPier, guests have a view of fishing boats and lavish yachts cruising in and out of the Manatee River marina.Lakewood Ranch, FLAverage rent (one bedroom): $2,575Average home value: $675,600Great for: Beach lovers, retirees, families Consistently honored as one of the best master-planned communities in the U.S., Lakewood Ranch has more than 30 villageson its property situated on the east side of I-75 (Sarasota is on the west). The famed Sarasota Polo Club and upscale golf andcountry clubs are just part of the area’s wealth of recreational amenities. And with more than 58,000 residents, LakewoodRanch has more than 23,500 homes and rental properties along with more than 2,600 businesses. It’s also ranked among thetop-three safest neighborhoods in Sarasota, FL, according to NeighborhoodScout.

Thank You! G O O D L U C K A N D H A P P Y B U Y I N G !B R E T T , D I A N E , M A R L E N ET H E K E Y S E R T E A MC O N T A C TBrett Keyser and The Keyser TeamBrettkeyser@gmail.comE M A I L941-957-8425- Cell941-316-6573- Office- Marlene NunezP H O N Ewww.sarasotaproperties.comW E B S I T EGreat experience! Brett and his team were superb is all respects. Greatknowledge and advice and was always available if there was a question. He is pleasant and professional and just a wonderful person to workwith. If I needed a realtor in Sarasota he would be my first call. -mscincy8 Contact Us send