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2023 Media Kit - Edible Monterey Bay

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2023MEDIA KIT

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Welcome to the family Edible Monterey Bay is a values-driven media company thatcelebrates seasonal, local food and drink in Monterey, SantaCruz and San Benito Counties—through our beautiful print,digital and social media channels. We believe in sustainability,knowing where our food comes from and supporting growers,ranchers, fisherfolk, chefs, vintners, brewers and food artisans. Our quarterly print magazine is distributed free-of-charge atmore than 300 restaurants, grocers, gift shops, gourmet markets,wineries, breweries and high-end hotels throughout Santa Cruz,Monterey and San Benito Counties. Subscribers receive theircopies by First Class mail.

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Why print? TRUST Magazines maintain the ability to persuade readers to take action on ads and influence purchase decisionsregardless of placement in the bookENGAGEMENT Year after year, magazines consistently score higher than television and the internet on keyengagement attributes. Not only do readers find the content more trustworthy, inspiring and life-enhancing, theirengagement with ads is significantly stronger. ❋ACTION 93% of edible readers take action based on what they read in our magazine: they shop, cook, share, visit,sign up or seek out more info. 96% of readers say they would patronize a restaurant they see in edible. ❋❋ ❋ Meredith Research Solutions survey for MPA, 2021 ❋❋ MRI Simmons polling for Edible Magazines, 2020

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Why digital? TIMELINESS Perfect for driving readers to specific events—wine pairings, farm-to-table dinners, conferences,festivals, classes, holiday meals, pop ups or simply a dinner reservation for tonight.INFLUENCE Edible Monterey Bay digital media is consistently first to break local food news on where to go andwhat to do in the tri-county area. Newsletter open rates are twice the industry average. New restaurants, new chefs,food trends and complete listings of local food events are served up with style twice weekly. DEMOGRAPHICS Readers of Edible Monterey Bay newsletters and social media skew slightly younger and breakdown as follows: 25% Monterey County, 25% Santa Cruz County, 25% San Francisco Bay Area, 25% all others.❋❋ Google Analytics, 2021

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About our readers 133 Kaveragehouseholdincome73%collegegraduates39%mastersdegree ordoctorate 74%own their home90% of readers are willing to pay more for products that arelocal, organic, humanely raised or family farmed, and for brandsthat have sustainable, socially responsible practices.99%valuesustainablebusinesses95%always read the ads in EMB74%drink wine with dinner 88%love to cook99%travel frequently 52 minutes per issue73%shop at thefarmers'markets96%would try arestaurant seenin edible$200+spent on food per week65%dine out twice a week

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Here's what people are saying... I LOVE this magazine and always have. It’s fabulous,gorgeous, interesting—about real people here doingbeautiful, unique local things. - HollyI just wanted you to know that your publication isexcellent in every way. Very good photography,excellent story choices, and you finely document thefood present combined with an articulate eye onthe food future. - JohnKeep up the great e-news. I can't wait to open it every week. - BryceEdible is a bright spot of sophistication, interestingfeatures and heart. Congratulations for creatingyour magic. - CarolynI have to tell you that I think the Spring issueis the best ever! All the articles areinteresting and well written and the topicsare well balanced. You have not only carriedon the tradition of a beautiful magazine, buthave increased its appeal.- TriciaI love your magazine and the weekly email updates. Pleasesign me up for 3 years. - Ann

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Digital advertising ratesNewsletter ads size 1x 4xHalf Skyscraper 160 x 300 pixels $75 $275Full Skyscraper 160 x 600 pixels $115 $425Website ads size weekly monthlyFull Skyscraper 160 x 600 pixels $50 $175Half Skyscraper 160 x 300 pixels $35 $125Newsletter Sponsorship $1,200Includes one quarter (12 weeks) of full skyscraper newsletter ads and an 800-word editorialpiece, which is run twice during the sponsorship. Plus, your ad on the EMB website.Dedicated e-blast $550Digital promo package $975Perfect for upcoming food events, this package includes one dedicated e-blast,four weeks of newsletter ads, one Facebook post and two Instagram posts.7,600+subscribers7,800followers12,100followers27,000 monthlypage views2,200+followersSunday Sponsor Spotlight group e-blast $400Includes 500-word editorial piece on the EMB website.

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Print advertising rates SixthPageVerticalSixthPageHorizontal

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2023-24 print calendarHigh quality content for high quality readersContact