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Message ST. CHARLES CONVENTION CENTER2022 ANNUAL REPORT1 Convention Center PlazaSt. Charles, MO 63303636.669.3000StCharlesConventionCenter.com

TABLE OF CONTENTSIntroductionsOrganizational ChartFacility Overview & OccupancySummary of AccomplishmentsMission & SustainabilityHelping Hands for the HolidaysEventsFinancial PerformanceMarket SegmentsSales & MarketingClient ExperienceClient ResponseOur PartnersFuture Outlook4891012131618192021222426

STATEMENT OFPurposeThe St. Charles Convention Center is dedicated to providing exceptional customer service, delivered with a warm and innovative approach.4

MESSAGE FROM:Congratulations and compliments to OVG360, a division of the Oak View Group, and the St. Charles Convention Center for their truly outstanding 2022 performance. The team exhibited the highest level of creative client service and fulllment, resulting in revenue and protability milestones. Their performance through a difcult transition displayed the kind of leadership and resolve that builds winning teams and companies. The Center has a very aggressive business plan for 2023 that should prove to take this valuable city asset to an even greater performance level.We all look forward to new and exciting things in 2023 as we navigate newfound opportunities.Mayor Dan BorgmeyerMAYOR DAN BORGMEYER5

exceptional service and also, our beloved city. Successful tourism to a city requires a good infrastructure including attractability, accessibility, accommodations, and amenities. The St. Charles Convention Center continues to provide solutions to meeting planners and attendees in all of the above ways. In addition, the overall economic impact of the Center continues to make both the City of St. Charles and St. Charles County an ideal destination for meetings and special events, as well as a leisure travel destination. The Greater St. Charles Convention & Visitors Bureau appreciates its partnership with OVG360 and looks forward to its continued growth, with return to protability in 2022. Undoubtedly, we’ll face new challenges moving forward, but I am optimistic for the Center’s future. With our combined vision and teamwork, promoting St. Charles as an optimal choice for meetings and group travel, these challenges will be overcome and the Center will remain one of the most successful convention centers in the country for years to come. Sincerely,Dan Krankeola, DirectorGreater Saint Charles Convention and Visitors BureauIn 2022 we began to see the recovery of meeting and event bookings at the center. I would like to take a moment to thank the leadership team and staff at the St. Charles Convention Center for their dedication during the past year. Their clear focus, hard work, and overall commitment to their jobs and the organization was evident as they brought this year to a successful close.The St. Charles Convention Center continues to be a vital entity within and for the City of St. Charles, welcoming visitors from all over the world to experience MESSAGE FROM: Dan Krankeola, Director6

MESSAGE FROM: Mark Tenholder, GMCenter team was well prepared to navigate the changing environment. Capital investments in the Center, that happened in both the front and the back of house, will bring improved efciencies along with cost savings.The positive changes at the end of 2021 in our Food and Beverage department set up our team for success in 2022. Our new Food and Beverage Director led the charge with re-imagined plating and presentation, new menu items, and proper costing to ensure a resounding success. We also welcomed several new managers to the team in the Event Services, Operations, and Food and Beverage departments. The addition of these new team members brought a wealth of knowledge and creativity to the team.Our team looks forward to the growth and the possibilities that positive momentum brings; being well positioned to have a protable 2023.Gratefully,Mark Tenholder, General ManagerSt. Charles Convention CenterIt is a great honor and privilege to be able to lead such a hardworking and resilient team in the convention center industry. 2022 proved to be the start of recovery, with business returning to levels the SCCC has not recorded in the past few years. Strategies that kept business coming into the building the past two years have led to executing license agreements for future business to perpetuate our strong booking pace.After a couple of years ruled by change and uncertainty, the St. Charles Convention 7

ORGANIZATIONAL CHART8

FACILITY OVERVIEW& Occupancy ReportsLower LevelThe St. Charles Convention Center is the nest full-service convention center in the Greater St. Louis metropolitan area. Containing over 154,000 square feet of exible meeting space, including 83,000 square feet of exhibit space, the SCCC is the perfect place for events up to 3,000 attendees.  Exhibit Hall: 27,600 square feet of true exhibit space with retracable chandeliers that can be expanded into the Junior Ballroom for a total of 35,700 square feet Junior Ballroom: 6,025 square feet that can be divided into four breakout rooms Seven Meeting Rooms: Ranging from 504 square feet up to 1,100 square feet Guest Service Center, Box Ofce, and Concession StandsOccupancy ReportsExhibit Hall 59%Grand Ballroom 48%Junior Ballroom 55%Meeting Rooms 39%Overall 53%Upper Level Grand Ballroom: Elegant 16,200 square foot ballroom, divisible into six breakout rooms with a maximum capacity of 1,050 attendees in a banquet setting Executive Boardroom: Well appointed boardroom with seating for 22 attendees with built-in audio visuals Conference Room: Smaller boardroom with seating for 18 people, overlooking the Exhibit Hall, with built in audio visuals9

MarkTENHOLDERPromoted toGeneral ManagerJakeALEXANDERPromoted toExecuve ChefKenKASPERPromoted toBanquet ManagerJamellJOHNSONPromoted toCookMichelleOHLEYPromoted toOperaons ManagerLisaHARRISPromoted toHousekeeping LeadSUMMARY OFAccomplishmentsThe rst six months of 2022 saw gross revenues trailing behind budget as some events were still hesitant to book. In addition, events that were booked were experiencing lower attendance numbers. However, as the year progressed and condence to hold and attend events increased, the St. Charles Convention Center saw business levels grow towards pre-Covid-19 levels. Gross revenues for 2022 nished at $7.854M, $497K ahead of budget, including a new record for the month of October, with $1.080M in gross revenue.Gross Operating Income exceeded budget by $469K, a $1.648M lift from 2021.Stafng levels remained at in 2021, but progress was gained in 2022 as the Center hired more full-time Food and Beverage associates in positions that were unfullled during the previous years. This trend will carry on into 2023, as the Center looks to continue reducing temporary labors costs.The Box Ofce saw improvements with the addition of ShowPass. This new web based ticketing system allows for mobile ticketing of events. This is part of the Center’s overall plan to reduce expenses while improving the overall customer experience. Capital improvements made at the Center in 2022 include: Upper Level carpeting New ride-on carpet extractor New Website (completion in 2023) Black drape and skirting Sidewalk Improvements New kitchen equipment: Tilt Skillets  Steamer Stove Silverware Polisher Salad Trees10

Rachel BROWNHired asCatering Sales ManagerMaggieKOSZALAHired asMarkeng ManagerChrisPARKERHired asAdministrave AssistantJasonLAFFEYHired asExexuve Sous ChefGeoreyJONESHired asCatering CoordinatorShajuTHOMASHired asCatering CoordinatorAdamWHEELOCKHired asMedia Services ManagerCourtneySPELLHired asEvent Experiences CoordinatorBenLEONARDHired asChief EngineerAmelVELKICHired asMaintenance LeadSTAFF ADDITIONS & ACHIEVEMENTS11

MISSION & SustainabilityThe St. Charles Convention Center is committed to promoting The St. Charles Convention Center is committed to promoting environmental responsibility and sustainability. Our goal is to offer environmental responsibility and sustainability. Our goal is to offer outstanding quality of service and mitigate the impact on the outstanding quality of service and mitigate the impact on the environment. By creating awareness of environmental impacts, we environment. By creating awareness of environmental impacts, we strive to minimize waste through programs designed to reduce and strive to minimize waste through programs designed to reduce and ultimately recycle the consumable materials we utilize in our facility. ultimately recycle the consumable materials we utilize in our facility. MONTH NUMBER OF BINSAVERAGE WEIGHTTOTAL WEIGHTJanuary 24 92 2208February 22 30 660March 21 61 1281April 21 79 1659May 36 54 1944June 34 103 3502July 35 101 2525August 24 50 1200September 31 113 3503October 34 238 8092November 22 339 7458Total Annual Weight 52,307Avoided CO2 Equivalent Equivalent to:2022Overall21.6 tons110 tons4.6 fewer cars on road23 fewer cars on roadMissionThe St. Charles Convention Center reduces its environmental impact by saving energy, reducing, reusing, and recycling. In 2022, the facility sent 52,307 pounds of waste to be composted, diverting 21.6 tons in CO2 emmissions. This is up 219% from 2021 and sets a new record for annual waste that was previously set in 2016 with 37,985 lbs of waste. Sustainability12

Helping Hands for the Holidays was created in 2008 to provide assistance to the St. Charles Community. The 15th Annual Helping Hands for the Holidays saw a 55% increase in attendance from 2021, welcoming 870 guests and getting back up to pre-COVID numbers. The St. Charles Convention Center partnered with CAPS of St. Charles County, Dollar General, Sam’s Club, and 15 exhibitors to put on this year’s event. The Helping Hands Committee used the 15th Annual Helping Hands to go back to why the St. Charles Convention Center started Helping Hands. The committe wanted to focus on providing community members in need with a warm coat and other necesseties during the holiday season. With that, the committee got donation boxes set up at spots throuhout St. Charles, including City Hall, the Police Station, and Fire Station #4. We also had 15 exhibitors reach out to be part of the event to offer information and services on things like Medicare, mental health resources, affordable home ownership, and more. CAPS students and other volunteers helped to count and sort donations, as well as work the event by running the coat and personal care item giveaways, serving food, taking pictures with Santa, helping check-in, and more. The generosity of the St. Charles community allowed the St. Charles Convention Center to put on a fun-lled event for their fellow community members. Details of the event included: Welcoming over 800 guests Providing guests with a warm meal Distributing 800+ winter coats and accessories Distributing over 3,000 personal care items Hosting 15 local organizations that provided information and resources Providing photo opportunities with Santa and Mrs. Claus Providing hair cuts and trims  Having a movie, DJ, and other entertainment for kids and families Donating over 100 coats to the Salvation Army15TH ANNUALHelping Hands for The Holidays Partners & Exhibitors: Dollar General St. Charles County CAPS Sam’s Club Boost Radio New Frontier Bank Compass Health Network Community & Children’s Resource Board St. Louis Crisis Nursery The Bail Project Optimist Club of St. Charles City of St. Charles HRC Gateway EITC Community Coalition Habitat for Humanity St. Charles Community Council NECAC Center for Head Injury Services Missouri MENTOR Preferred Family Healthcare The Care Service of Sts. Joachim and Ann13

Consumer Shows: Multiple consumer shows draw large attendance to the City and Convention Center early, to start the year off in full swing. The Great Train Show, The St. Louis Golf Show, Lake of the Ozarks Boat Show, Working Womens’ Show and The Home Builders Association Home Show have been hosting events at the Center for the past several years and will continue to do so in the future. The central location, complimentary parking and ease of move in and move out with dock access are examples of why the St. Charles Convention Center is a great venue for their events. Save-A-Lot: Save-A-Lot grocery stores held a multiple day convention for their employees and franchise owners. The convention featured various franchise owners as vendors at their food show with more than 130 booths. The event encompassed educational sessions and multiple meal functions featuring a pub style reception. The convention is scheduled to return in 2023!St. Louis Amateur Hockey Hall of Fame Banquet: St. Louis Amateur Hockey Hall of Fame held their annual banquet at the Convention Center this past summer. They honor and celebrate those who support, promote, and expand amateur hockey throughout the St. Louis region in accordance with their shared values of leadership, sportsmanship, fairness, and integrity. In order to be selected as an Honoree, each individual or group must receive an afrmative vote of at least three-fourths of the voting membership of the Board. EVENTSat the St. Charles Convention Center16

Weddings: The St. Charles Convention Center held various weddings of various cultures in 2022. The Indian weddings feature a tall mundup and the high ceilings in the Grand Ballroom are ideal to create the vision for their ceremony. Our creative culinary team has customized outside catering packages that are tailored to their cultures. The ethnic weddings have a Garba, Sangeet, Mendhei night, Baraat and Vindhi Ceremonies; these are all celebrated over the course of the weekend and are booked within a 6 month timeframe. Palestinian and Arab weddings are held on Sundays making them great ller pieces of business. Missouri Rural Water Association: The Missouri Rural Water Association holds their annual convention featuring over 1,000 attendees. The convention was held in the entire facility and brought in over 1,000 hotel room nights. Missouri Rural Water Association’s mission is to be the leading source of professional service, support, and representation for Missouri water and wastewater facilities. The convention is held for members to receive continued education credits and networking. The convention is returning in early 2023.Grand Lodge of the State of Missouri: The Masonic Home of Missouri’s Programs connect and support members of the Masonic family and their communities throughout the state. This is a nonprot charitable organization providing assistance to eligible members of the fraternity and children in need. The convention was held over multiple days with record breaking revenues. The event is scheduled to return next fall. 17

FINANCIAL PERFORMCEJanuary 1 - December 31 2022ACTUAL BUDGET VARIANCEIncomeRental Revenue$ 1,549,757 $ 1,632,037 $ (82,280)Service Revenue $ 919,681 $ 943,015 $ (23,334)Ancillary Revenue $ 5,235,434 $ 4,740,105 $ 495,329Other Revenue $ 149,277 $ 41,000 $ 108,277Total Gross Operating Revenue$ 7,854,149 $ 7,356,157 $ 497,992 ExpensesEvent Expenses$ 2,224,590 $ 1,968,075 $ (256,515)Personnel$ 3,268,839 $ 3,681,374 $ 412,535Operating Expenses$ 1,866,484 $ 1,706,708 $ (159,776)Total Expenses $ 7,359,913 $ 7,356,157 $ (3,756)Net Income (Loss) $ 494,236 $ 0 $ 494,236$668,141$112,705-$2,721,017-$1,153,986$494,235 $(3,000,000) $(2,500,000) $(2,000,000) $(1,500,000) $(1,000,000) $(500,000) $- $500,000 $1,000,000Net Income Past 5-years$8,243,600$7,892,525$3,278,161$4,802,255$7,854,149 $0$1,000,000$2,000,000$3,000,000$4,000,000$5,000,000$6,000,000$7,000,000$8,000,000$9,000,000Gross Revenue Past 5-Years18

Event Type Attendance Percentage●● Banquet 25,837 10%●● Consumer Show 121,657 46%●● Convention 67,646 26%●● Meeting 16,914 7%●● Special Event 27,910 11%●● Trade Show 9,619 4%Total: 269,583Event Type Room Nights Percentage●● Banquet 769 3%●● Consumer Show 1,420 6%●● Convention 12,942 58%●● Meeting 4,623 21%●● Special Event 1,895 9%●● Trade Show 605 3%Total: 22,254Event Type Gross Revenue Percentage●● Banquet $1,789,113 23%●● Consumer Show $1,304,316 17%●● Convention $2,160,796 28%●● Meeting $1,371,591 18%●● Special Event $593,500 8%●● Trade Show $485,555 6%Total: $7,704,871ATTENDANCE by typeROOM NIGHTS by typeEVENT GROSS revenueSUMMARY OFMarket SegmentsEVENTS by typeEvent Type # of Events Percentage●● Banquet 57 31%●● Consumer Show 23 13%●● Convention 19 11%●● Meeting 58 31%●● Special Event 9 5%●● Trade Show 15 9%Total: 18119

ADVERTISINGThe St. Charles Convention Center seeks opportunities through local and industry publications to promote the facility to local and national event planners through various marketing and media outlets. In addition to traditional marketing, the St. Charles Convention Center has a robust social media and digital advertising presence. SALES & MARKETING St. Charles Regional Chamber of Commerce Meet Missouri St. Louis Business Journal St. Louis Small Business Magazine Meeting Professionals International Billboards The One Wedding Magazine The Knot Cvent Facebook Instagram Twitter LinkedIn Connect Marketplace Association & Corporate Virtual Planners  Pink Bride Wedding ShowTraditionalDigital/Social MediaCommunity PresenceTrade Shows & Conferences St. Charles Regional Chamber of Commerce and Mayor’s Golf Tournaments Sip & Savor St. Charles Rotary Club Taste of St. Charles & Casino Night Helping Hands for the Holidays MO Society of Association Executives Annual FunFest20

CLIENT EXPEREINCE ProgramThe St. Charles Convention Center utilizes a client experience and employee recognition program that drives a culture of success, collaboration, passion, loyalty, and elevated experiences. The program empowers staff to maximize the experience of clients, guests, and coworkers alike. It recognizes staff for their stellar commitment to the Center’s core principles. Both clients and employees are able to write nomination cards in order to recognize St. Charles Convention Center employees for their commitment to the various principles . Nominations are reviewed by the Executive Team, who then select monthly, quarterly, and yearly winners. 2022 QUARTERLY WINNERS: Pam Sanders, Steve Newman, Jason Givens, Jennifer Woodard, Sarah Jackson, Lisa Harris, Ken Kasper, Lisa Fowler2022 MONTHLY WINNERS: Mike Henigman, Paul Dunning, Jake Alexander, Ann Taylor, Lisa Fowler, Daniel Wickens, Kyle Renaud, Alexander Stevens, Thomas Stevenson, Peter Aftayev, Adam Wheelock, Amel Velkic, Courtney SpellSARAH JACKSON JAKE ALEXANDER2022 EMPLOYEE OF THE YEAR2022 GENERAL MANAGER AWARD• Work with enthusiasm• Encourage and inspire others• Believe in your work• Utilize cutting-edge industry trends• Anticipate need• Innovate creative solutions• Be a trusted advisor• Act with integrity and respect• Express gratitude• Encourage feedback• Develop efcient processes• Identify and create opportunities for prot• Maximize the experience• Execute “Win! Win!” strategies• Employ a team approach• Communicate effectively• Deliver on commitmentsBe PassionateElevate ExperiencesBuild LoyaltyDrive SuccessCollaborate21

Per category on a scale of 1 to 5CLIENT EvaluationsAVERAGE SCOREThe St. Charles Convention Center distributes evaluations seeking feedback on clients’ event experiences at the conclusion of each event. On a scale of 1 to 5, the facility achieved a 4.77 overall survey average across all categories for 2022. 4.824.754.814.864.844.864.864.814.854.784.734.424.584.424.884.854.734.804.754.814.694.694.640.00 1.00 2.00 3.00 4.00 5.00Space Met Your NeedsEnvironment ComfortableSpace Set in Manner RequestedPublic Space/ Restroom CleanSales ManagerEvent ManagerGuest Service ProfessionalSecurity Staff ProfessionalSet-up/ Housekeeping ProfessionalCatering ManagerF&B Service StaffOverall F&B QualityOverall F&B PresentationValue of F&B Items *Media Services Staff ProfessionalMedia Services Staff ResponsiveValue of Media Services ItemsQuality of Media Services EquipmentTelecom Contact ProfessionalTelecom Staff ProfessionalValue of Telecom ItemsQuality of Telecom EquipmentLikely to Recommend?22

An awesome place to host an event. Management is easy to work with to reserve space, [and the] whole place is extra clean. There are a lot of rooms that can be congured to suit your event. Staff is very friendly. Only event space in St. Louis area that has free parking for all attendees. -Marc CrawfordWe had a wonderful week at the St. Charles Convention Center for a dance competition. The building was exceptionally clean, the staff was friendly and helpful, and our party was safely able to eat all week despite having over a dozen food allergies. Special thank you to the chefs and kitchen staff at the convention center for preparing safe food and allowing us to enjoy meals alongside our friends. -Amy RileyWent to [Vintage Market Days] here a few months ago, and absolutely loved it! Last weekend I had prom here as well and it was the perfect venue!-Taylor SteinagelI’ve been here several times to attend Geekway to the West. It is always clean and in order and very well laid out for a convention with breakouts. Keith TextorWent to a business show and it was well maintained and clean and [had] plenty of hand sanitizers. Plenty of parking, I would recommend this large hall to companies having business shows. -Jeffrey LernerStaff are very nice. It’s a great place to be a vendor. Everyone is nice and accommodating. I love coming here every year. -John SchevolaGOOGLE REVIEWS23

OUR PARTNERSThe St. Charles, MO hospitality industry consists of sixteen limited-service hotels and three full-service hotels, with a combined inventory of more than 2,400 rooms. Of the nineteen area hotels, eight are within one mile of the Convention Center. The staff at the Convention Center continues to foster relationships with these hospitality partners to secure business for the facility and surronding industry partners and provide additional marketing support for the facility and events. GREATER ST. CHARLES CONVENTION & VISITOR BUREAUEMBASSY SUITES ST. LOUIS - ST. CHARLES HOTELOVG360 and the Greater St. Charles Convention and Visitors Bureau (CVB) work in tandem to solicit the best business for the facility. Our combined goals are to maximize revenue for the Center, attract out-of-town guests, generate room nights for local hotels and customers for local businesses, and to maximize the overall economic impact to the City of St. Charles and St. Charles County. The CVB and the Convention Center representatives commonly attend trade shows and events together, are involved in FAM trips, and attend site tours of the facility for long-term business prospecting and booking. The attached Embassy Suites Hotel is an all-suite, 296 room facility managed by Atrium Hospitality, and is connected to the Convention Center on both upper and lower levels. This attached property has proven valuable in attracting groups needing large, exible meeting space with an adjacent full-service hotel. OVG360 and Embassy Suites staff work together to secure business that utilizes space at both properties. HOSPITALITY PARTNERS24

In an effort to better serve our clients, we have forged relationships with a variety of business partners. Many of these sponsors provide direct product offerings, signage, exposure, and additional marketing support for the facility and events. As we head into 2023, our Food & Beverage department continues to foster new business relationships with local venders and providers. This includes keeping agreements with organizations that have successfully supported our offerings for shows and events in the Convention Center, as well as keeping much of our Food and Beverage purchasing power within the greater St Louis area, with specialty products and ethnic avors produced locally. We are proud to have these organizations partnering with us as we look for new ways to give big avor and exciting trends to all our guests. This in turn has created an increased value to our Food and Beverage department, allowing us to grow our average checks year over year. SPONSORS, ADVERTISERS, & OTHER PARTNERSPARTNERS WITH FLAVOR25

2023 And Beyond2023 begins with $4.8M of denite revenue on the books, an increase of $1M from 2022. In addition, room nights generated by the center for 2023 sit at 17,461 denite with an additional 24,000 in rm and tentative.For 2023, we developed a budget with $8.511M in gross revenue, an 8% increase over 2022 actual gross revenue. Revenue targets were developed with the following event mix: Conventions: $2.756M (32%), a $595K increase based on 22 conventions booked, including 3 new conventions Banquets: $1.661M (20%), a $128K decrease due to the additional conventions contracted Consumer Shows: $1.257M (15%), a $46K decrease due to one event not returning in 2023 Meetings: $1.497M (18%), a $125K increase as this segment experiences the majority of the short term bookings Special Events: $470K (5%), a $64K decrease due to increased conventions Tradeshows: $828K (10%), a $343K increase with 3 new events in this segment, bringing the total to 18With an overall average booking window at just under 200 days prior to arrival, focus will be on soliciting for events in the Meetings and Banquets segments to ll in open dates in 2023. The Center continues to experience increased bookings in the Convention and Tradeshow segments along with increased room nights and attendance. These multi-day conventions and tradeshows bring economic impact revenue into the community.With catering menus getting a complete update of offerings and pricing in 2022, it allows the Sales team to achieve revenue goals while allowing the Food and Beverage team to achieve their allocated expense targets for 2023.Throughout the years, the Center has employed a strong leadership team through OVG360 that applies best practices and a drive to be successful for all clients and the St. Charles community. Stafng levels will increase slightly for 2023, to include 45 full-time positions. Increases are mainly in the Food and Beverage department as we look for ways to reduce contract labor expenses. The nearby RiverPointe project continues to take shape in St. Charles with several components already under construction, such as Chicken N Pickle. This development compliments the St. Charles Historic Main Street, blossoming wine country, and friendly people as a complete package!The Center’s proximity to the airport, fewer than 11 minutes, 2,400+ hotel rooms within one mile, and the perception of the Midwest as a safe place to visit continues to make St. Charles a very competitive and affordable destination. 26