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2020 Events Booklet

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2020 Ontario Mutuals Events at a Glance A Guide to Upcoming Events in the Mutual System This Year Members website www omia com

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SPRING EVENTS Queen s Park Day March 3 2020 Queen s Park Toronto By visiting Queens Park and talking to MPP s we can voice our concerns on issues that impact our industry and explain the impact government decisions have on policyholders We appreciate the support you provide in sending one or more delegates Our mutual message depends on your commitment to this event London Farm Show March 4 6 2020 Western Fair District London The London Farm Show is the largest spring farm show in eastern Canada and of course we ll be there promoting the mutual difference The trade show will be hosted at the BMO Centre for the third year The Ontario Mutuals booth is 1013 Ottawa Valley Farm Show March 17 19 2020 EY Centre Ottawa This is Ontario s longest running agricultural trade show operating since 1927 This year Ontario Mutuals will have exclusive naming rights of Hall A the biggest and most visited hall at the show We will also have an Ontario Mutuals booth 1111

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Queen s Park Day Annual Convention March 25 27 2020 Sheraton Centre Toronto We look forward to seeing everyone for another dynamic three days at the Sheraton Centre In addition to the very important AGM itself members can attend educational sessions listen to exceptional speakers and catch up with their mutual colleagues Managers Conference June 1 3 2020 Kingbridge Centre King City A member favourite the Managers Conference is an excellent opportunity to collaborate with colleagues and talk about the challenges and successes the mutuals have encountered Held once again at the Kingbridge Centre in King City OMIA Annual Golf Tournament June 17 2020 Copetown Woods Golf Club Copetown Opened in June of 2003 Copetown Woods Golf Club represents not only one of the newest championship courses in south western Ontario but also one of the finest It is consistently ranked among the top golfing values in all of Ontario Don t miss out this year is bound to sell out quickly Member invites will be emailed in the first week of April and to partners providing there is room after members have had a chance to register

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FALL EVENTS Canada s Outdoor Farm Show September 15 17 2020 Canada s Outdoor Park Woodstock Canada s Outdoor Farm Show marks the return to fall This is the country s largest outdoor agricultural trade show on 100 acres Livestock demonstrations 6 acres of crop plots and a 26 acre field of machinery in action all work together to draw tens of thousands of visitors mostly working farmers looking for the latest and best in farm management Again we ll have a booth in the FCC Industry Pavilion Don t forget the CAMIC Convention taking place from October 4 6 2020 at the Halifax Marriott Harbourfront Hotel in Halifax International Plowing Match Rural Expo October 14 17 2020 NEW DATES Lindsay Fair Grounds Lindsay This year Lindsay will be home to the 103rd IPM following Thanksgiving in October The fairgrounds have existing structures in place so the set up will be a little different however visitors will still be able to enjoy horse and tractor plowing the tented city antiques entertainment quilting wagon tours and more Ontario Mutuals is a Proud Presenting Partner and will have a space with information games and entertainment

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P M Meeting IBAO Convention October 21 22 2020 Sheraton Hotel Toronto The IBAO is celebrating 100 years and this is your event to interact with current and potential brokers and colleagues OMIA will set up the trade show portion again and will coordinate another Hospitality Suite President s Manager s Meeting October 25 27 2020 Doubletree Hotel The London Convention Centre London The Presidents Managers Meeting will feature a line up of top speakers useful sessions and opportunities to share mutual camaraderie this year in beautiful London Ontario

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CAREER FAIRS Engaging With Potential New Hires Attracting quality candidates to any organization can be a full time job And competition for talented employees is fierce especially in the financial sector We all know that the mutual system is a wonderful place to work Your company may want to consider participating in a local career fair to share the truly unique aspects of working for a mutual Here s a short list pulled from Jobs Canada Fairs jobscanadafair com but there are many many more Take a look at your local college websites too For instance Mohawk College and Fanshawe College have already listed their 2020 dates March 4th 11th respectively Ajax April 30th Hilton Garden Inn Hotel Barrie January 27th March 19th and May 6th Holiday Inn Hotel Brampton January 27th and March 31st Embassy Grand Convention Centre Brantford March 19th Best Western Hotel Burlington April 20th Holiday Inn Burlington Guelph February 25th and April 28th Holiday Inn Guelph

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Your mutual is a great place to work Share your story Hamilton January 28th March 26th and May 28th Hilton Hamilton Kingston January 29th March 12th and May 6th Holiday Inn Waterfront Kitchener January 29th and March 25th Holiday Inn Sunbridge London January 29th and March 24th Hilton Hotel London Peterborough March 18th and April 30th Peterborough Library Sarnia March 5th Hampton Inn by Hilton Vaughan February 25th April 23rd and June 30th Holiday Inn Vaughan

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TRADE SHOWS A trade show can be a great way for your company to raise brand awareness generate leads create business relationships and interact with your customers Email marketing omia com if you would like to borrow displays ballot boxes plinko or prize wheels for your next trade show Top 5 Best Practices for Trade Show Exhibitors 1 First Impressions Matter Ensure your trade show booth has a professional polished and eye catching design to attract show attendees 2 Put your Game Face On Trade shows are not a place to be shy You need to be willing to put yourself out there and build connections with potential customers 3 Strategize Think carefully about which trade shows to attend Are the show attendees similar to the audience you re trying to reach Are you aiming to increase brand recognition or generate leads Your goals will dictate your trade show strategies 4 Measure your ROI Trade shows cost time and money You want to make sure that your efforts are paying off Collecting ballots for a draw prize helps you better estimate how many people visited your booth 5 SWAG Try to bring something unique to the show It s also ideal if your swag is something that people can wear or carry This increases brand visibility and will likely draw show goers to your booth

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Talk to people about The Mutual Difference Agriculture Shows Jan 7 8 Southwest Ag Conference University of Guelph Ridgetown Jan 18 FarmSmart Rozanski Hall U of G Guelph Jan 23 26 Guelph Organic Conference U of G Guelph Jan 29 30 Chatham Kent Farm Show John D Bradley Convention Centre Chatham Jan 29 30 Precision Ag Conference Tech Show RBC Place London Apr 1 2 Canadian Dairy XPO Stratford Rotary Complex Stratford Apr 8 9 Poultry Show Western Fair District London Jun 17 18 Ontario Pork Congress Stratford Rotary Complex Stratford Home Cottage Shows Jan 31 Feb 2 Lifestyle Home Show Metroland Media Agriplex London Mar 13 22 National Home Show Enercare Centre Toronto Mar 26 29 Spring Cottage Life Show International Centre Toronto Mar 27 Greater Niagara Region Home Garden Show Scotiabank Centre Niagara Falls Mar 27 29 Chatham Home Garden Show John D Bradley Convention Centre Chatham Mar 27 29 Kitchener Waterloo Home Garden Show Kitchener Memorial Auditorium Kitchener Apr 3 5 Hamilton Home Show Canadian Warplane Heritage Museum Mount Hope Jun 17 18 Kingston Home Show Cataraqui Community Centre Kingston

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EDUCATION OPPORTUNITIES Map your path to long term success with education and professional development through OMIA OMIA s education programs are offered in person at our Cambridge offices via online participation live online and occasionally at your mutual with programs tailored to your needs We ve also introduced new online anytime opportunities at www OMIAEducation ca Currently you ll find A Cannabis Endorsement Review and An Introduction to Privacy PIPEDA with more to come Besides the many informative roundtables we facilitate we offer courses that cover topics such as Introduction to the Mutuals Auto Insurance Underwriting Personal Commercial Business Continuity Liability Coverage Review Property Coverage Review Sales Leadership Program and more In 2019 we offered two new well received sessions Innovation in a Box and Young Mutual Leaders We re looking forward to more in 2020 Keep up to date by visiting the education calendar in the members area of omia com Click Education then Education Calendar

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Remember if you re taking courses at OMIA you could be eligible for one of our certificates For more information visit omia com and select Certification Programs under Education In 2019 we began updating our Certification Programs You will hear us talk about this more during some of our 2020 training sessions Your OMIA Insurance Services Department OMIA s dedicated staff bring decades of knowledge and expertise to each course and roundtable We work hard to educate ourselves on the changes in the industry and we always have an open ear we love to collaborate with our member companies whenever possible The questions and answers we receive from you are fed into the education program Knowledge sharing is what we are all about and we appreciate your email and phone calls Reach Sue Baker Christine Senior Janet Schmidt Tammy Micallef Jennifer Higuchi or Carol Turkheim at insuranceservices omia com

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OMIA MARKETING PROUDLY PROMOTING ONTARIO MUTUALS The OMIA Marketing Communications team is here to help your company succeed We promote the Ontario Mutuals brand through as many relevant channels as possible We can also provide assistance and insight on promotional material branding websites social media consumer research and more Don t hesitate to reach out All questions are good questions Lisa Hunter Manager lhunter omia com Brandon Mina Coordinator bmina omia com Tavia Tobey Coordinator ttobey omia com Contact the OMIA Marketing Department marketing omia com

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Everything we do can be as customized as you want from colours and logos to different copy photos and messaging Did you know As a member company you get marketing perks such as Access to our stock photo library which contains hundreds of royalty free images Access to our tradeshow display items Pull up Banners A Frame Sign Holders Ballot Boxes Prize Wheels Plinko Games Other Marketing Resources Available to Members Product Brochures Radio Scripts Company Brochures Press Releases Statement Stuffers Fact Sales Sheets Unaddressed Direct Marketing Custom Folders Direct Mail Print Ads Flyers PowerPoint Templates Design for Pull up Banners Design for Trade show Elements MORE

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MARKETING COMMITTEE COMMUNICATING THE ADVANTAGES OF MUTUALITY MANDATE to raise the profile of mutual insurance VISION Standing as the foundation and support upon which each mutual can craft an individual voice while amplifying the strength of grassroots mutuality John Stirk Chair Dufferin Deb Van Eyk Lambton Morna Foan Grenville Lisa Hunter OMIA Tim Wade Westminster John Taylor OMIA Jeff Holmes Ayr Farmers

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2020 ONTARIO MUTUALS EVENTS A Quick Look Event Location Date Queen s Park Day Queen s Park Toronto March 3 London Farm Show Western Fair District London March 4 6 Ottawa Valley Farm Show EY Centre Ottawa March 17 19 Annual Convention Sheraton Centre Toronto March 25 27 Managers Conference Kingbridge Centre King City June 1 3 OMIA Golf Tournament Copetown Woods Copetown June 17 Canada s Outdoor Farm Show Canada s Outdoor Park Woodstock September 15 17 International Plowing Match Lindsay Fairgrounds Lindsay October 14 17 IBAO Convention Sheraton Centre Toronto October 21 22 President s and Manager s Meeting Doubletree Hotel The London Convention Centre October 25 27 London Due Dates for OM News Submissions April issue March 2 August issue July 2 November issue October 9

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OMIA Vision Grassroots insurance at the core of thriving communities OMIA Mission To serve and strengthen our mutual insurance community