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VIP Seller Program - 129 Step System

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GET YOUR HOME SOLD FAST AND FOR TOP DOLLARVIP129-STEPSELLERPROGRAM651-998-4900 | SANDYERICKSONHOMES.COM

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Steps 1-15Behind the scenes look at what we do to prepare for your consultationSteps 16-38What to expect during the listing consultationSteps 39-46Getting ready to go on the marketSteps 47-88Ready, set, go! You are live and on the marketSteps 89-129The fun begins - negotiation, due diligence, and closingOur 129-Step SystemEXPERIENCE THE “WOW” AND GET YOUR HOUSESOLD FAST AND FOR TOP DOLLAR1

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1. Research tax records to verify full andcomplete legal information including:owner's full name, recorded squarefootage, annual tax bills, and otherproperty information.2. Research and verify legal description.3. Research ownership, sales, andmortgage history of the property.4. Research the school districts, shopping,transportation, and employment optionsof the area.5. Obtain detailed information about theproperty to assist in analyzing property.6. Research homes currently on themarket that buyers will be looking at inaddition to your home. 7. Research homes that have recentlygone under contract for sale in your area.8. Research homes similar to your homethat have recently sold.9. Analyze the number of months ofinventory in your market.10. Analyze the price and condition of thehomes that were successful in selling.11. Analyze homes that expired (did notsell) and why they were not successful.12. Consider price per square foot of yourcompetition.13. Consider internet value estimates.14. Call agents, if needed, to discussactivity on the comparable propertiesthey have listed or recently sold in thearea.15. Perform detailed needs analysis toinclude reasons for your move, howquickly you need to move, and addressany immediate concerns. PreparationEXPERIENCE THE “WOW” AND GET YOUR HOUSESOLD FAST AND FOR TOP DOLLAR2

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16. Obtain information that will help usprepare listing, advertising, and marketingmaterials. Questions will include: Whattype of improvements have you done toyour home in the past five years? What other features of your home make itattractive to buyers? What do you thinkthe home is worth?17. Give you an educated overview ofcurrent market.18. Discuss how buyers are finding homes,how many homes they typically look atbefore buying, and features that are most(and least) appealing to buyers.19. Discuss your competition and how youcompare.20. Review recently pending or soldcomparable properties with you.21. Discuss the concept of pricebracketing.22. Work cooperatively to determine apricing strategy based on professionaljudgment and interpretation of currentmarket conditions.23. Prepare detailed estimated netproceeds analysis to determineapproximately what you will receive or owewhen the property closes. Included in thisanalysis will be costs associated with thesale including closing costs, prorated taxes,and commissions.24. Work cooperatively with you tostrategically price your home so that it"shows up" on more internet searches.25. Confirm lot size and dimensions fromyour copy of the property survey, ifavailable.26. Obtain copies of floor plans, if availableand make available to agents via themultiple listing system.27. Review current appraisal, if available.28. Identify homeowner association,contact information and dues.29. Ascertain need for a lead based paintdisclosureExpectationsWHAT TO EXPECT DURING THE LISTING CONSULTATION3

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30. If property is rented, verify how toinform tenants of listing and howshowings will be handled.31. Prepare showing instructions forbuyer's agents and agree on showing timewindows that are acceptable to you.32. Complete a detailed checklist of thefeatures and benefits of your home to beused for internet data entry andmarketing.33. Obtain and verify accurate methods ofcontacting you.34. Obtain extra set of keys for the lockbox.35. Review and explain all clauses of theListing Agreement and Addenda.36. Explain the use of the Seller's PropertyDisclosure Statement you will becompleting and how it will help you avoiddevastating setbacks and preserve yourlegal rights.37. Discuss your purchase plans anddetermine how our team of professionalscan assist you in your next purchase (local,new home construction, investment, orrelocation) or if we can research and find aqualified agent to assist you in your newlocation.38. Optional: Coming Soon Plan - list yourhome with a Coming Soon status, installFor Sale Sign with Coming Soon rider, andbuild excitement for the release of yourlisting while you prepare it for market. “Sandy did a great job in identifying what neededto be done prior to listing, giving me the must-doitems, options and suggestions. She helped keepme on task and moving forward, checking inregularly without being too pushy. She was a greatadvisor during negotiations and helped me keepmy eye on the prize to arrive at a good result."-Cheryl4

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39. Conduct a professional home stagingand home preparation consultation todiscuss constructive changes to yourhome to make it more appealing.40. Provide you with home showingguidelines to help have the homeprepared for appointments.41. Provide you with recommendations forvendors and contractors as needed.42. Coordinate with our professionalphotographer to take high definition, fullcolor professional photographs of theexterior and interior of your home to beused on the internet, brochures, and otheradvertising.43. Create a Home Video Tour and post toour social media.44. Order a home warranty, if you choose,to protect your home during the listing andclosing period.45. Install a Supra Lockbox that iselectronically monitored and will allowbuyers and their agent to view your homeconveniently but does not compromiseyour family's security.46. Enter property data from Data InputSheet into MLS.47. Write remarks in the MLS systemspecifying how you want your property tobe shown.48. Reverse prospecting in our database.49. Include detailed list of propertyamenities in Marketing Brochure on MLS assupplements.50. Proofread MLS listing for accuracy.51. Provide you a copy of the MLS listing soyou, too, can proof and request changes. 52. Electronically submit your home listinginformation to the Multiple Listing Servicefor exposure to all active real estate agentsin the area.Get Ready...Get Set...PRIOR TO GOING “LIVE” ON THE MARKET5

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53. Immediately submit digital photos ofthe interior and exterior of your home tothe MLS at the same time listing is inputallowing buyers and agents to viewpictures when narrowing down homesthey will actually tour.54. Add property to our team's ActiveListings.55. Provide you with signed copies ofListing Agreement.56. Notify buyers on our websites of yourlisting.57. Provide information for all the agentson our team to share your home onindividual social networking websites.58. Present your home at the weekly salesmeeting.59. Register home in our Everyday OpenHouse database so that we can properlyfield incoming calls from buyers.60. Submit listing to ListHub for maximum exposure on internet sites.61. Prepare professionally-designedmarketing material.62. Upload Seller's Disclosures to MLS.63. Upload Marketing Brochure to MLS.64. Monitor listing activity via ShowingTime.65. Cancel and relist your property when aprice change is needed to have it appearfresh and new on the market.66. Capture feedback from Realtors afterall showings.67. Place sign in your yard so that buyerscan call for property information....And GO!YOUR HOME IS ON “THE MARKET”6FORSALE

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68. Respond to all Sign calls and Internetinquiries promptly.69. Place regular weekly update calls andemails to you to discuss all showings,marketing, and pricing.70. Research current laws, interest rates,and insurance conditions as it relates tothe housing industry, and specifically howit impacts the sale of your property. Notifyyou of any conditions.71. Notify you immediately of any offers,potential offers, or needs.72. Discuss feedback from showingagents with you to determine if changeswill accelerate the sale.73. Let Realtors most likely working withinterested and capable buyers know aboutyour home for sale.74. Maximize showing potential throughprofessional signage. We use 2 signs, eachwith their own purpose to attract buyers toyour home.75. Market your home on dozens of thirdparty websites including Zillow, Trulia,Realtor.com and MLS.76. Market your home on social media siteswith paid advertising.77. Schedule 30 day market reviews onceon market to review showing feedback andpricing opinions from buyers.78. Discuss marketing ideas with "Mastermind" group of top Realtors.79. Provide updates to you of marketingactivities.80. Collect Utility Information to provideinformation on costs and service providersto buyer. 7

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81. Provide access to Showing Time, ourshowing scheduling service. Daily ListingActivity Reports will display number ofshowings and buyer feedback.82. Provide agents with information onhome prior to showing to maximizeshowing potential.83. Log all home showings to keep recordof marketing activity and potentialpurchasers.84. Follow up with all the agents whohave shown your home to answerquestions and request home feedback.85. Prepare a monthly market analysisupdate of any activity in yourneighborhood (i.e. new homes on themarket, homes that have sold etc.) to keepyou informed about key market conditionswithin your area.86. Handle paperwork if price adjustmentis needed.87. Change price in all marketing andinternet sites.88. Take all calls to screen for qualified buyers and protect you from curiosityseekers.89. Receive and review all Offers toPurchase contracts submitted by buyers orbuyers' Agents to determine bestnegotiation position.90. Discuss qualifications of prospectivebuyers to help determine buyer motivation,ability to purchase and probability ofclosing on the sale.91. Contact buyer’s agents to review buyer'squalifications and discuss offer.92. Evaluate offer(s) and prepare a "netsheet" on each for you for comparisonpurposes. 8“What a great team to work with. I felt likeeveryone was a "specialist!" Everyone knewwhat to do, and they just did it!! Thank youSandy Erickson Team, for helping me move tothis next wonderful phase in my life!!! You wereAWESOME to work with!!"-Jean

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93. Counsel you on offers. Explain meritsand weakness of each component of eachoffer.94. Ensure buyer has reviewed Seller'sProperty Disclosure form.95. Do our due-diligence to obtainmultiple offers.96. Confirm buyer is pre-qualified byreviewing pre-qualification letter andcalling Loan Officer.97. Negotiate highest price and bestterms for you and your situation.98. Prepare and convey any counteroffers,acceptance or amendments to buyer'sagent.99. When an Offer to PurchaseAgreement is accepted and signed by you,deliver signed offer to buyer's agent.100. Email contract and all addendums toclosing title company.101. Verify earnest money is promptlyreceived.102. Deliver fully executed PurchaseAgreement to you.103. Email Client Portal invitation to you,so you can review the closing roadmapand progress 24/7.104. Ensure lender has received PurchaseAgreement.105. Deliver fully executed PurchaseAgreement to Broker and saveelectronically.106. Change status in MLS once offer isfinalized.107. Assist buyer with obtaining financing,if applicable, and follow-up as necessary.108. Coordinate home inspection andhandle negotiations.109. Assist seller with identifying andnegotiating with trustworthy contractors toperform any required repairs.110. Contact lender weekly to ensureprocessing is on track.111. Follow-Up on appraisal.112. Relay final approval of buyer's loanapplication to you.The Fun BeginsNEGOTIATION, DUE DILIGENCE, AND CLOSING9

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113. Coordinate closing process withbuyer's agent and lender.114. Update closing forms and files.115. Ensure all parties have all forms andinformation needed to close the sale.116. Confirm closing date and time andnotify all parties.117. Assist in solving any title problems(boundary disputes, easements, etc.).118. Work with buyer's agent in schedulingand conducting buyer's Final Walk-Through prior to closing.119. Attempt to clarify and resolve anyconflicts about repairs if buyer is notsatisfied.120. Request final closing figures fromcloser.121. Receive and carefully review closingfigures on settlement statement to ensureaccuracy of preparation.122. Coordinate closing with your nextpurchase and resolve any timing problems.123. Provide option to pre-sign closing.124. Arrange possession and transfer ofhome (keys, warranties, garage dooropeners, educate new owners of garbagedays/recycling, mail procedures etc.).125. Have a "no surprises" closing andpresent seller net proceeds at closing.126. Tie up any loose ends from buyer walkthrough at closing, if necessary.127. Change MLS listing status to Sold.Enter sale date, price, and selling broker.128. Respond to any follow-up calls andprovide any additional information requiredfrom Broker.129. Help you relocate locally, or out of areawith highly experienced agents across theglobe - you are sure to have the highestquality agent to help you on both sides ofyour move to make it worry and stress free. NEGOTIATION, DUE DILIGENCE, AND CLOSING10As always, we'll continue to be a resourceand your real estate team for life!

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"Sandy has worked with my family for years and shown us how easyselling your home can be. She is very personable and knowledgeable. We will continue to use her for our real estate needs." -Jessica"Sandy and her team went beyond expectations, making the wholeprocess of selling our home easy! They provided insights andguidance with just about everything. Their proactive communicationmethods were always timely and beneficial. Highly recommend." -Paul & Teri"Sandy and her team are consummate professionals. From the initialconsultation through preparation to closing we have been nothing butpleased. Her team approach kept us on track and informed. We had notsold a home in over 20 years. Times have changed dramatically. Sandyshowed up with relevant comparable properties, gave us honest advice onpreparing our property, and ensured the property was marketed andpriced to sell. Her negotiating abilities shown when we had multiple offers. Sandy worked with us to help decide which offer made the most sense forour situation. Once the agreement was finalized, her team kept in touchand had helpful tips on moving and the closing process. It has been a greatexperience working with her and her team." -Mary & Dave“Sandy and her team did an excellent job selling my house. Communication was clear and timely; they were always available toanswer my questions. Sandy's market insights in regards to staging,timing of sale and asking price were spot on. I am extremely pleasedwith the how the process went and the outcome.” -Kathy