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We make football look good!
We make football look good!
Fashion apparel for female sports fans and … premiere branded events for all! Marketing fan gear products was a fun play on words.
Hard work pays off! Over 3 years - Lady12 matured into a recognized and appreciated brand in the Pacific Northwest Region among avid female sports fans.
OUR STORY: Our team started out with a grassroots effort to unite the fans and attempted to beat the Guiness Book of World Records for the "Loudest Crowd Roar".
Media Highlights:
Original articles written - 1,183 across 981 publications World Wide
Over 3.6 Million mentions on social media.
TV coverage across the US, UK, Canada, and The Middle East.
Our team built a reputation for building audiences, increasing visibility and engagement. We shifted our efforts and Lady 12s was born. We understand the value of relationships and we partner with brands to create an experience to remember!
OUR STORY: Our team started out with a grassroots effort to unite the fans and attempted to beat the Guiness Book of World Records for the "Loudest Crowd Roar".
Media Highlights:
Original articles written - 1,183 across 981 publications World Wide
Over 3.6 Million mentions on social media.
TV coverage across the US, UK, Canada, and The Middle East.
Our team built a reputation for building audiences, increasing visibility and engagement. We understand the value of relationships and we partner with brands to create an experience to remember!
We’ve already produced some of the most recognized fan events in the region over the last several years and now, we’re at it again! Our production team is busy finalizing our 2016/2017 event season.
(Pictured - Seahawks Send Off Rally)
Game Changer Fashion Show - September, 2015
Lady 12s proudly presented their first runway fashion show at The Stadium Pace Apartments event space to present the new collection. This high profile event offered VIP and general admission tickets.
VIP tickets included luxe VIP swag bags, front row seating and an open bar. This exclusive event
benefited the 12 Foundation and Luke Willson distributed to the charity of his choice.
The event featured a celebrity runway filled with radio personalities, musicians, television news anchors
and reality TV stars.
http://www.king5.com/videos/entertainment/television/programs/new-day-northwest/2015/09/22/new-lady-12-fashions-for-new-seahawks-season/72632636/
(Promotion for the event)
Albertson's/Safeway Fan Rallies:
In partnership with Lady 12 LLC, I managed 8 "Albertsons Blue Friday" events around the state. Our branding efforts were to grow the brand's audience and revenue by nuturing their distribution channels through community events. The events were co-sponsored by Albertsons and we brought in several active and former Seahawks to support the cause. Each event was focused around raising donations for the local food bank…The events were a huge success!
(The Mill Creek Food Bank) (Cascade Ice/sponsor) (Mrs. Washington Karen Caldwell & Seattle Seahawk Cooper Helfet) (Seattle Seahawks Brian Walters & Cooper Helfet) (Albertson's Gives Back!) (Kristin Helle/Food Network) (Rap Artist Xola Malik)Pictured above (media interview & Mama Sherman) Lady 12 Ladies Nights!
One of our favorite events are the Lady 12 ladies night events. We throw them throughout the football season. We choose different locations to reach out to different charities in
the community. The ladies can shop, eat, drink, mingle, sample products and get dolled up for the evening.
On October 22nd from 6-8pm at Gabriel Cosmetics we had stand up comedian Michelle Westford, music, complimentary hairstyling and makeup applications, raffles and prizes.
We partnered with Answers for Elders and encouraged guests to participate in their challenge to highlight a senior that inspires.
This event was a way for Lady 12 to connect directly with our customers and gather feedback about our products and hear about what they wanted out of the 2016 season.
Lady 12 - 2nd Annual Fashion Show (Women of Influence) - August, 2016
Lady 12 recently held our 2nd annual fashion show. This year's focus was on Women of Influence. We
featured influential women in our community. We featured Seahawk wives, reality stars, news anchors and leaders in our community through influence as well as philantropy.
VIP tickets included luxe VIP swag bags, front row seating and drink tickets. This event
benefited the Bennett Foundation and Michael Bennett's wife was one of our amazing models.
Lady 12s Outreach Highlights!
We would like to share with you some of our highlights of 2013-2016 seasons:
•2013 Guinness World Record Cheer Century Link Field = World News X2
•2013/2014 Richard Sherman Celebrity Softball Game = 30K Fans
•2013/2014 Super Bowl send-off party at the Landing (10K+ Fans)
•2013 Super Bowl Party in Seattle/Showbox = Sold out!
•2013/2014 Super Bowl Party in NY/Scottsdale = 11K fans
•2014 Alaska Hometown Hangar tailgate with CBS Radio = 15K Fans
•12th Man Jam Concert at EQC Casino with CBS Radio = 8K Fans
•2014 Albertsons Blue Friday Celebrity Signings across western WA = 3K fans
•2014 Shaquille O’Neil Comedy tour with 2Bros production = 1500 fans
•2015 Live at the Austin Jones & Fischer Band Everett WA = 800 fans
•2015 Evergreen Speedway Opening day race production (Est. 12K Fans)
•Televised Featured Media = NFL Network, ESPN, New Day NW, King 5, Q13, KOMO, FOX, CBS,
Discovery, BBC, Al Jazeera, NBC. Coverage extends across the US, UK, Canada
and the Middle East.
EVENT IDEAS
We would like to share with you some ideas around events at the casino:
MAGIC/CIRQUE EVENT - An event themed around magic/cirque. Venue Decor to feel like
the inside of a tent. An Emcee/Ringmaster, Modela and/or Staff outfitted in Circus themed
clothes, Magicians, Hand-Balancers, Fire Swallower/Dancer, Performer shooting target with
arrow held by feet, Stilt walker, pole dancers, sword swallowers, hypnotists, etc...
FASHION SHOWS
Traditional or Themed Fashion shows..Traditional - Featuring a designer ie.,
Lady 12 LLC -Potential for Celebrity Runway wearing the apparel sold in the Casino Store
Themed ie. - a concept to draw attention - International Doggie Style
Designer competition. Cash Prize -Challenge is create an international look incorporating a
dog -Great tie in to animal charity etc.. Judge panel.
.Other ideas sustainable fashion ie., recycled goods. Paper Dolls - All
designers use retro concepts of dresses made of paper.
HOLIDAY THEMED EVENTS
Create events throughout the year highlight the seasons/holidays.
New Years Eve, Valentine's Day, Easter (featuring the Easter Bunny for Photo Opps, egg hunts
or even adult versions of both, July 4th, Halloween/Day of the Dead or spin offs
like Masquerade event, Christmas (photo opps, Santa) and/or holiday concert
series etc...
FOOTBALL 101
UNDERSTANDING THE BASICS OF AMERICAN FOOTBALL
Event bringing in former/active players with FOOTBALL 101 Q & A etc... followed by
autograph signings and photo opps.
SUMO WRESTLING WITH CELEBS - Competition where the winner gets
to battle it out against a celebrity - Prizes/Giveaways &/Food & Drink Specials
Sponsor information
Presenting Sponsorship - $2500 Includes the following:
As the presenting sponsor you will receive:
-Name inclusion in 70X :30 commercials promtoting the event to run on
HOT 103.7 and 100.7 The Wolf Witches Night Out spells cast by (sponsor)
-Logo inclusion on Ticketing page iwth Link
-Logo and Link on Email Blast sent to database of 55,000
-Logo inclusion on signange in venue
-Liguid to lips trial opportunity throughout the event including full bottles upon exit
Media Value $8,500
Additional exposure through the Lady 12's facebook page - 37,900 likes
Ad created about your brand
We will add you as a sponsor to the event page
Additional opportunities TBD as we determine what is most beneficial to the brand
Hosted by Fitz from 100.7 The Wolf
October 28th
@The Red Barn Farm
5703 208th Avenue NE
Redmond, WA 98053
7:00pm - 11:00pm
Benefitting the
Washington Horse Defense Coalition
Costume Contest w/prizes
Witches Night Out!