Goals of the practice
• What kind of marketing are you currently doing?
◦ What prompted that decision?
• What have you tried in the past?
• What challenges do you face today?
• Who handled that (DM)?
• How did you measure the success of that?
• If no web presence, dig in and find out why. Do they recognize need?
• Ideal patient
• How has the practice evolved— Any new services?
• Still taking new patients? How many?
• How do you currently get patients and how do you track?
•• Biggest frustrations?
• What was it that you found interesting about PatientPop to take the meeting?
• How are patients finding you today?
• If there’s anything you can improve online what would it be?
• What do you know about patient pop? Do you know anyone that works with us?
• Have you tried Social Media? What do you know about it?
◦ Why not? Lack of time, cost know-how?
◦ How has it been working? Who’s writing it? How often and what does it cost?
• How do you feel your practice is represented online?