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HOW TO THINK LIKE A DESIGNER FU TURES ACA DEMY

PRODUCT INNOVATION

DESIGN SPRINTS A design session is a co creative approach for teams that need to develop new concepts or services rethink current directions or nd unconventional ways to solve a certain problem With a bias towards action participants will actively reframe the current problem towards a user perspective and then prototype different solutions to experiment and discover what works The design approach aims to discover the user s real needs and wants to get their job done The iterative design process will enable the team to redesign services to add more value experience customer delight or convenience Continuously thinking about what would make the user more successful in their goals Creative and unconventional tiinking are an integral part of the 21st century mindset skillset and toolset to boost creative con dence and to design alternative ways to add more value create fi fi more impact and to become more Futures ready

DISCOVER AND ADAPT TO THE WAY OF THE USER Design thinking provides a structured and user centered approach to problemsolving and innovation This session will help your organization teams and participants to develop more effective solutions foster creativity and collaboration The design approach helps to reduce risk in the process and to adapt rapidly to changing user needs and wants Ultimately design thinking leads to improved products services and experiences as well as more stakeholder employee and user engagement REDEFINING THE PROBLEM One of the initial stages of the design session involves de DO THINK DE SIGN TO FIND NEW SOLUTIONS A DESIGNERLY WAY OF KNOWING A designerly way of knowing represents an attitude to understand and address complex problems Our future designers will embrace a mindset that is deeply rooted in creativity user centricity and holistic thinking The participants will approach real life challenges by connecting the perspectives of form function and the human experience meaning The group will apply hands on experimentation and rapid prototyping to explore the multitude of possibilities and uncover the fi underlying design principles requirements

WICKED PROBLEM SOLVING WITH ALL STAKES IN THE ROOM Why Do Users Do What They Do What is the real underlying problem When is this situation resolved How could we The Design session approach places a strong emphasis on engaging with end users and stakeholders Therefor the Design mindset and toolset are effective in tackling complex situations that don t have a clearly de ned problem or solutions LEARN BY DOING CONTINUOUS IMROVEMENT Participants will apply our structured approach to make sense and address these wicked challenges The iterative approach in the session involves visualisation prototyping testing and re ning solutions This will allow the group to apply continuous improvement and adaptation leading to more effective and ef cient outcomes that truly add value to the future end user EXPLORING UNCHARTED TERRITORY This design session encourages creative thinking and the exploration of new unconventional ideas It facilitates the generation of innovative solutions by involving diverse perspectives and encouraging brainstorming and experimentation Such co creation and collaboration across diverse disciplines to better understand the situation and discover new solution directions will not only better solve problems but also enhance the overall quality of user experiences nd engagement within the team or organization across silos ORGANIZING YOUR DESIGN SPRINT The session s structure resembles a typical design sprint The true power of this approach is that it places people and pragmatic solutions at the centre of problemsolving The sprint structure helps participants to gain a deeper understanding of the intentions behavior needs desires and pain points of users and stakeholders in a certain situation By prioritizing human values and behavior they can create fi fi fi solutions that are more relevant and impactful

GET OUT OF THE BOX Idea generation is the foundational step in the creative process of any successful business It is the spark that ignites innovation and sets the course for future growth In today s dynamic and competitive marketplace businesses must constantly seek fresh ideas to stay relevant and adapt to changing customer needs and market trends CHALLENGE THE GROUND RULES Whether through brainstorming sessions design sprints or cross functional collaborations the process of idea generation encourages teams to explore new possibilities challenge existing assumptions and pragmatic experimentation and ultimately pave the way for new groundbreaking products services campaigns business models and strategies FROM PRODUCT TO OUTCOME DRIVEN INNOVATION Outcome driven innovation is a strategic approach that places a primary focus on the end results and desired outcomes when developing products services or solutions Unlike traditional innovation methods that may prioritize product improvements new features or technologies outcome driven innovation starts by deeply understanding the needs challenges and goals of the targeted user By aligning innovation efforts with speci c outcomes that customers value organizations can not only create more successful and impactful offerings but also enhance customer satisfaction and loyalty This approach encourages continuous iteration and adaptation ensuring that innovations are connecting business goals with user needs to create meaningful experiences and outcome DISCOVERING THE REAL NEEDS OF THE USER User discovery research is a compass that guides designers helping them navigate the complex landscape of user behaviour needs preferences and pain points Through methods like interviews observations and empathy dialogue exercises participants embark on a journey to uncover valuable insights about their target fi fi audience in a particular situation We can go out into the eld during this session

PIVOT BOOSTING CREATIVE CONFIDENCE The creative process is a dynamic journey that often begins with divergence and gradually converges towards a re ned and innovative outcome In its initial divergent stage we will share a plentitude of creative techniques to explore a wide range of ideas and possibilities Reframing will be a key aspect of these methods to continuously discover the true problem and solution space in your project A MARKET OF IDEAS IDEATE PROTOTYPE For the participants we will create an environment without constraints However as the process unfolds and we have created an abundance of ideas the need for focus and coherence becomes apparent This is where convergence steps in we will then sift through our multitude of ideas distil the most promising ones or connect ideas to nd an underlying new direction Then we will re ne them into a cohesive and well crafted concepts and prototypes UNCONVENTIONAL THINKING YES AND DEVELOP REAL SOLUTIONS IN CO CREATION The great advantage of working in teams or with clients or users is the positive effect diversity can have in the creative process Ideas will be better t to market situations but the process ain t easy Participants will need boost their creative con dence and the belief in their ability to generate innovative ideas solve complex problems and bring imaginative visions to life It is the driving force behind pushing boundaries taking risks and embracing the unknown In this part of the session the group will develop new concrete ideas or solutions while using a fi fi fi fi fi braintrust approach to gather instant feedback AlwaysBeLearning

Participants will actively seek real life situations to observe the usage of a certain product or service and to gather user nd stakeholder insights on needs wants constraints How and why do they do what they do CONTINUOUSLY REFRAME WHAT ARE WE SOLVING In the session we will apply Design thinking as a problemsolving approach to nd new solution spaces Participants will experiment with a designerly way of knowing by iteratively shift their perspective on situations reframing the problem and then pivot direction to resolve the challenge at hand IDEATE FROM A SOLVED STATE HOW COULD WE The whole creative process starts with designing with the end in mind by having a clear vision on what a resolved situation and a happy user might look like From that design vision we reverse the process by prompting challenging design questions that all start with How could we DEFINE THE REAL JOB TO BE DONE Participants will use the JTBD framework to de ne user outcomes What problem is the user trying to solve They will create user stories that describe what functional social or personal values are involved and in what way this experience might relate to other experiences or services FROM IDEA TO CONCEPT WITH AFFINITY MAP PROTOTYPE In this module participants will pass right through the groan zone shifting from a divergent into a convergent phase They will use af nity maps to recognize underlying patterns and create Minimal Viable Prototypes to rapidly validate design assumptions and new ideas TIPS TRICKS TOOLS FOR CO CREATIVE DESIGN SESSIONS fi fi An inspiring set of tools that help you to design and facilitate a creative session or process fi 1 2 3 4 5 6 A HUMAN CENTRIC APPROACH SES SION O UTL S E INE S SE M S OS S I O D U NTOIU OLNES OU L INET LINE

WOR KING MO DELS DESIGN SPRINT A fast and iterative approach through Empathy Define Ideation Test JOB TO BE DONE A map to define the real user benefit core related both from a personal as well as a more social value perspective PERSONA USER CENTRIC Defining the key requirements for the design process from boundaries intent to principles CONTINOUS REFRAMING IDEATION PROTOTYPING Different tools to continuously shift perspective sense the situation and come up with alternative ideas and possibilities Several tools to manifest new concepts into sketches and prototypes to test and gather user feedback

KEY TAKE AWAYS In this program you will Apply the design thinking double diamond approach towards problem solving Experience different reframing techniques to better understand customer situations and challenges Actively challenge assumptions translate problems into design questions to identify a new solution space Learn to make sense from the user experience perspective Create a clear design vision on the solved end state Think in the affordance of any situation product or service Gain personal creative con dence and skills to boost the amount of new ideas Use reframing methods to actively re frame and rephrase problems into new opportunities Apply a bias towards action by creating rapid experiments to discover new insights validate ideas Translate product features into relevant functions end user bene ts Work iteratively to nd the essence de ne underlying design principles Be challenged to apply unconventional thinking to trigger breakthroughs pivots fi fi fi fi fi All sessions are designed based on well de ned 21st century skill and learning goals nd provide a complete and ready to use deliverable

FACTS FIGURES 228 88 6x 1 5 91 ABOUT THIS SESSION 228 outperformance of design centric companies over the S P500 88 of business leaders state that increased customer experience will be next year s top priority Business model innovators outperform product innovators on a ratio 6 1 over a period from 3 5 years Only 1 out of 5 companies state that the design approach and principles are part of their current culture 91 out of hundred CEO s responded positively that Design Thinking will become essential to increase user nd employee engagement SESSION APPROACH NUMBER OF PARTICIPANTS TIME PREPARATION TRACK ONLINE CERTIFICATE OF COMPLETION PE POINTS APPLIED TO YOUR ORGANIZATION RELATED COURSES TO CONSIDER fi REFERENCES Workshop 6 20 people half day De ne some challenges 1 hour DESIGN THINKING Optional Yes on request 5 10 points Yes EXPERIMENTATATION GOALSETTING Some of the organizations that applied our approach Belastingdienst Byldis Endemol City of Amsterdam AirFrance KLM Cardiology Center CCN Zwitserleven Vodafone Talpa Guggenheim UN studio Deltalloyd KPN City of Amsterdam ING bank Ministry of OC W Radio 538 ANWB Albert Heiijn Alliander PGGM Brunel Eiffel Menzis HEMA VPRO

EXTRA MODUL Test learn make real Prototype Concepting Following creative ideation the crucial next step is transforming promising concepts into tangible prototypes for user testing and validation Our facilitators help teams move from abstract ideas to concrete experiments They will use rapid prototyping techniques to create minimal viable solutions that can generate meaningful user feedback We guide teams through the process of selecting the most promising concepts identifying key assumptions to test and designing quick experiments that maximize learning fl Our facilitators bring expertise in various prototyping methods from paper prototypes to digital mockups Whether you re developing new products services or experiences this will help you create test and validate concepts quickly setting the stage for successful implementation Facilitating your Design Sprints Writing a manifesto about your personal view on the future your personal vision is as much a re In this module we will guide you through 20 steps to explore your own opinion and experiences and write a clear one page statement on the future or impact you would like to create This is not easy but our skilled facilitators and authors will coach you through the journey Having a clear story and argument at the end of the day is always rewarding and a great starting point to engage others Most often we do this session with the entire boardroom or team In this way we have a personal statement nd a collective manifesto on future directions and positive impact

ULES Lead a Creative Brainstorm Brainstorming sessions require careful design and skilled facilitation to unlock collective creativity Beyond just gathering people in a room successful brainstorms need thoughtful preparation the right environment and techniques that encourage both divergent and convergent thinking We understand the dynamics behind creative group dynamics and how to create conditions where innovative ideas can BOO CRE ST A CON TIVE FIDE CE N Prototype Concepting Design Sprints fl Large scale brainstorms

INSPIRING MATERIALS A The session workbook provides a step by step guidance to create your own future vision The booklet contains different content elements to inspire re ect challenge guide and push towards making things more tangible Smart Moves for example represent inspiring examples from other pioneering companies that faced grand challenges These showcases are connected to several re ective questions to turn the What Would X Do question into What Will You Do fl fl Working models help to challenge and apply the learned materials to your actual business case The Learning goals help participants to do a self assessment to better understand what they could improve

AND ONLINE PLATFORM All courses are supported with an online learning platform A subscription provides direct access to all working models and Smart moves Receive a weekly challenge in your inbox to boost your wider perspective on how to get the right things done together Engaging in a challenge like these on a regular basis will train your Growth Mindset To support you in making a vision argument speculative design and much more the platform provides several AI driven assistants that turn your vision into a visual storyline or even video It will store all your results in a personal portfolio fi In addition there will be a wide range of online modules participants can follow to get a deeper understanding of several more speci c topics

Arjan is an unconventional thinker He operates in the twilight zone of business and creativity culture and structure past and present It is his mission to help you see feel and tapping discover new frames and perspectives His personal approach in such projects is to researchthrough development into in the undercurrents of our organization and society Arjan loves to engage in dialogue and most of all work on some real challenges together Making shi t happen It is his motto that you only get some sense of what is really going on if you are willing to dive deep explore these uncharted territories experience the unexpected and above all learn Arjan Postma It is key to sense the many transitions of the 21st century by understanding the impact of new emerging technologies and social values to create an outside in shared vision of the many challenges ahead of us What is your worldview for 2030 2040 FA C I L I TA

Yvette Pasman I support leaders in their development to make a positive impact on the people and the world around them by taking action grounded in being aware of their capacities and committing to the future they want to create Yvette challenges people to connect their personal purpose to the people and the world around them In our programs she designs strategic questions to get humanized and facilitates a space and energy that is required to move things forward together Together with Minkowski we increase our impact force co create with the clients and get them ready for the futures I like the personal touch we bring to the programs we design and facilitate TORS

FUTURE READY

IMPACT DRIVEN We h e l p y o u design the smallest actions that will drive your biggest impact so called flywheels

MORE FUTURE READY SESS In addition to the vision session there are multiple other sessions you can schedule with your team or project members A VISION SESSION CHALLENGE YOUR PERSPE FO Design uncovers new directions for new solutions But we can only judge the outcome of these new ideas when they are placed in a certain situation and context For this reason we need a clear Future vision of several Future Scenarios to benchmark new ideas for new services Our facilitators will challenge the team in a Vision session First we will discuss meta trends and big shifts in tech market and society By connecting the dots a super structure of change will emerge which helps us to plot future events and shape possible scenarios By converging these perspectives in a powerful story of change colleagues or clients can be engaged in a dialogue on how future events might impact our business and how our services might impact our society

SIONS ECTIVES A CULTURE SESSION OR FUTURE READY TEAMS Becoming more future ready might impact your organizational design and team culture Meetings have the true potential to be a catalyst for such change The Art Of Meeting session is a great experience to actively redesign the aspired culture of your team to become more productive and to be more agile and futures ready In the session we will map your current meeting structure and discuss existing habits We will then re design elements to create meetings that work great ideas better dialogue fewer meetings shorter meetings and wiser decisions etc

FU TURES ACA DEMY