simplebooklet thumbnail

of 0
TO FIND OUT WHO RULES OVER YOU, SIMPLY FIND WHO YOU   RE NOT ALLOWED TO CRITICISE.
GROOVE  KASPIAN MISSION STATEMENT  At Kaspian, customer satisfaction is crucial. We strive to deliver the best possible re...
GROOVE  DESIGNER ZAK CASSELLS  Partner and founder of Kaspian Creative Industries, Zak Cassells will be taking charge of t...
GROOVE  4
GROOVE  CONTENTS RESEARCH PHASE Rationale  06  Client Information - About Kaspian  09  Client Organisation  09  What Makes...
TRAVEL  GROOVE  RATIONALE Kaspian Fashion Project     Graphic design - Company Branding    refers to the visual representa...
GROOVE  TRAVEL  7
TRAVEL  GROOVE  CLIENT INFORMATION  Zak Alexander is a young entrepreneur, one of the founding partners of Kaspian Creativ...
GROOVE  TRAVEL  ABOUT KASPIAN Kaspian Creative Industries is an innovative design company stemming from humble roots. In 2...
TRAVEL  GROOVE  THE CLIENTS WANTS AND NEEDS MUST BE CONSIDERED DURING EVERY SINGLE STEP OF THE DESIGN PHASE. EVERY ASPECT ...
GROOVE  TRAVEL  CLIENT ORGANISATION The clients wants and needs must be considered during every single step of the design ...
TRAVEL  GROOVE  WHAT MAKES A GOOD LOGO   What makes a good logo  A good logo is  How you position the logo should be ap-  ...
GROOVE  TRAVEL  15
TRAVEL LIFESTYLE  GROOVE 2  2  1  16
GROOVE  TRAVEL LIFESTYLE  9  8  5  6  7  4  3  17
GROOVE  DESIGN FACTORS ESTABLISHING GUIDELINES FOR THE CRITERIA. User Centred Design  The logo must cater to the client br...
GROOVE  y components of the presentation of the logo. The should be functional, easy to reproduce yet hold an air of elega...
GROOVE 2  LIFESTYLE TRAVEL  Technologies.  Design Strategies   To create the best possible end product, any and all techno...
LIFESTYLE TRAVEL  GROOVE  9  8  5  6  7  Project Management. Every aspect of this project comes with a deadline that absol...
TRAVEL  GROOVE  22
GROOVE  Answering Design Brief Questions.  TRAVEL  What is the design problem asking me to do  The design problem demands ...
TRAVEL  GROOVE  5. 5.1 Where will the design be seen found located  The design will be seen accross the globe provided the...
GROOVE  TRAVEL  25
TRAVEL LIFESTYLE  GROOVE 2  2  1  26
GROOVE  TRAVEL LIFESTYLE  9  8  5  6  7  4  3  27
TRAVEL  GROOVE  CONTRAST  The black on white contrast is defined and formal, it does not allow colour to detract attention...
GROOVE  TRAVEL  31
TRAVEL  GROOVE  CONTRAST  The bold black and piercing white contrast brilliant and although the colours are monochromatic ...
GROOVE  TRAVEL  33
TRAVEL  GROOVE  FONT  The spacing is minimised to keep the letters snug and each letter takes up approximately the same am...
GROOVE  TRAVEL  35
TRAVEL  GROOVE  MOOD  The logo feels cool calm and collected. It is simple, not at all in your face or overly striking. It...
GROOVE  TRAVEL  37
TRAVEL LIFESTYLE  GROOVE  2  1  38
GROOVE  TRAVEL LIFESTYLE  9  8  5  6  7  4  3  39
TRAVEL  GROOVE  40
GROOVE  TRAVEL  STATING DESIGN CRITERIA  DESING CRITERIA  1.THE DESIGN MUST COMPLY WITH THE REQUESTS OUTLINED IN THE CLIEN...
TRAVEL  GROOVE  42
GROOVE  DESIGN BRIEF   TRAVEL  The client has requested a graphically produced design for a logo for his new fasion line -...
TRAVEL  GROOVE  44
GROOVE  TRAVEL  45
TRAVEL  GROOVE  3  4  5 6  8  7  46
GROOVE  TRAVEL  R E F I N E M E N T P R O C E S S .  When trying to determine what the new logo would look like I created ...
TRAVEL  GROOVE  COMPARISONS EFFECTIVENESS    This logo has great effect with its individuality, balance both up and down a...
GROOVE  TRAVEL  EFFECTIVENESS    The simplicity of the logo and use of negative space, combined with the subtly bold font ...
TRAVEL  GROOVE  52
GROOVE  TRAVEL  53
TRAVEL  GROOVE  C O L 54
GROOVE  TRAVEL  O U R 55
TRAVEL  GROOVE  56
TRAVEL  GROOVE  58
GROOVE  TRAVEL  NIGHTSHADES-RUBBEDSALMON -MUTED PURPLE Because of the high fashion and city scape of the brand, Night Shad...
TRAVEL  GROOVE  60
GROOVE  TRAVEL  FINALISATION.  After deep consideration, analysis and research of all necessary routes, the ideal logo des...
TRAVEL  GROOVE  GO BEYOND  62
GROOVE  TRAVEL  SUMMARY In summary, The logo has been a sucess. It meets all the design criteria, but most importanly the ...
TRAVEL  GROOVE  E V A L U A T I O N -  All in all, the project has been a success. From a designers point of view, I am ve...
GROOVE  TRAVEL  65