simplebooklet thumbnail

of 0
Brand Book
Brand Book
Index  Brand mark ...........................................................................................................
Index  Brand mark ...........................................................................................................
Our new brand guidelines  Preface Our Brand Book is a single collection of resources that answers a lot of key questions a...
Our new brand guidelines  Preface Our Brand Book is a single collection of resources that answers a lot of key questions a...
Brand strategy
Brand strategy
Brand driver platform BRAND PURPOSE  We exist to amplify our clients    business success through the power of connected in...
Brand driver platform BRAND PURPOSE  We exist to amplify our clients    business success through the power of connected in...
Brand identity elements Brand mark   Typography   Color   Disc   Wipro Akkurat Mono Wipro Akkurat Arial  Primary photograp...
Brand identity elements Brand mark   Typography   Color   Disc   Wipro Akkurat Mono Wipro Akkurat Arial  Primary photograp...
Brand mark
Brand mark
The Wipro brand mark The Wipro brand mark is our most important visual asset. It is our brand   s signature, embodies our ...
The Wipro brand mark The Wipro brand mark is our most important visual asset. It is our brand   s signature, embodies our ...
Primary brand mark Digital  General applications  Usage guideline  All digital assets such as social media, web banners, m...
Primary brand mark Digital  General applications  Usage guideline  All digital assets such as social media, web banners, m...
Exceptional brand mark This page shows the available color options of our brand mark. The primary brand mark in full color...
Exceptional brand mark This page shows the available color options of our brand mark. The primary brand mark in full color...
Brand mark clear space To ensure maximum stand out, clarity and legibility for the Wipro brand marks, an area of clear spa...
Brand mark clear space To ensure maximum stand out, clarity and legibility for the Wipro brand marks, an area of clear spa...
Brand mark misuse Here are a few examples of simple things to avoid. Always use the master artwork, never recreate any ele...
Brand mark misuse Here are a few examples of simple things to avoid. Always use the master artwork, never recreate any ele...
Brand mark sizing and minimum sizes Recommended brand mark size We should always make sure our brand mark is the right siz...
Brand mark sizing and minimum sizes Recommended brand mark size We should always make sure our brand mark is the right siz...
Brand mark on backgrounds This page provides an overview on the placement of our brand mark on different colored backgroun...
Brand mark on backgrounds This page provides an overview on the placement of our brand mark on different colored backgroun...
Co-branding horizontal lock-up Co-branding is a marketing partnership between at least two brands. It can encompass severa...
Co-branding horizontal lock-up Co-branding is a marketing partnership between at least two brands. It can encompass severa...
Co-branding vertical lock-up In most instances a landscape orientation of the co-branding lock-up is most appropriate. How...
Co-branding vertical lock-up In most instances a landscape orientation of the co-branding lock-up is most appropriate. How...
Color
Color
Color overview We are a multicolored brand with blue being our key color. Our primary color palette is made up of    ve co...
Color overview We are a multicolored brand with blue being our key color. Our primary color palette is made up of    ve co...
Support colors Our support colors are derived from our primary colors. They complement our primary palette and add further...
Support colors Our support colors are derived from our primary colors. They complement our primary palette and add further...
Typography
Typography
Typography overview Wipro Akkurat Mono Wipro Akkurat Mono is our display font, it is used for feature headings at larger s...
Typography overview Wipro Akkurat Mono Wipro Akkurat Mono is our display font, it is used for feature headings at larger s...
Typography overview Of   ce suite documents For Microsoft Of   ce   applications, such as PowerPoint   or Word  , and othe...
Typography overview Of   ce suite documents For Microsoft Of   ce   applications, such as PowerPoint   or Word  , and othe...
Typography style For feature headlines and key messages we use Wipro Akkurat Mono. It usually uses an underline style that...
Typography style For feature headlines and key messages we use Wipro Akkurat Mono. It usually uses an underline style that...
Headline style The Wipro Akkurat font is designed to combine the qualities of classic sans serif craft with appropriate co...
Headline style The Wipro Akkurat font is designed to combine the qualities of classic sans serif craft with appropriate co...
Typography in use Body text Body text is typeset using Akkurat Regular 1 or Light. Key information, introductions and capt...
Typography in use Body text Body text is typeset using Akkurat Regular 1 or Light. Key information, introductions and capt...
Typography details Size and weight     Limit type to no more than three sizes.     Use Wipro Akkurat Mono as a display fon...
Typography details Size and weight     Limit type to no more than three sizes.     Use Wipro Akkurat Mono as a display fon...
Typography dont   s This page shows some examples of what should be avoided when laying out and styling text.  Don   t lea...
Typography dont   s This page shows some examples of what should be avoided when laying out and styling text.  Don   t lea...
Discs Stationary   ID Card   Apparel   Presentation   Merchandise
Discs Stationary   ID Card   Apparel   Presentation   Merchandise
Disc overview A disc can emphasize a single person, thought or an individual item. Multiple discs can reveal or illustrate...
Disc overview A disc can emphasize a single person, thought or an individual item. Multiple discs can reveal or illustrate...
Disc in use The disc is a key element of our identity. Its size depends on the type of application and the desired impact....
Disc in use The disc is a key element of our identity. Its size depends on the type of application and the desired impact....
Disc and photography This page illustrates examples of how the disc can be used in combination with photography. Generally...
Disc and photography This page illustrates examples of how the disc can be used in combination with photography. Generally...
Disc as picture frame We also use our disc to frame photography at a secondary level, never on the primary face of an appl...
Disc as picture frame We also use our disc to frame photography at a secondary level, never on the primary face of an appl...
d  No fans too far  MPU  300x250px   Graphic use No the fans disc of  Dot pops into place, text slides in from across from...
d  No fans too far  MPU  300x250px   Graphic use No the fans disc of  Dot pops into place, text slides in from across from...
ans far  Disc for call-outs  of fans closer to their favourite club.  No fans too far  of f ans closer to their favourite ...
ans far  Disc for call-outs  of fans closer to their favourite club.  No fans too far  of f ans closer to their favourite ...
Disc misuse The disc gives our designs ownership and standout. Therefore it is important that they are applied correctly a...
Disc misuse The disc gives our designs ownership and standout. Therefore it is important that they are applied correctly a...
Imagery
Imagery
Primary photography Our photography allows us to tell stories and shows others how we see the world around us. It is alway...
Primary photography Our photography allows us to tell stories and shows others how we see the world around us. It is alway...
Secondary photography All our feature photography should be black and white. However, on a secondary level we use color ph...
Secondary photography All our feature photography should be black and white. However, on a secondary level we use color ph...
Stock photography overview We mainly source our photography online from stock libraries.  Found imagery should never be us...
Stock photography overview We mainly source our photography online from stock libraries.  Found imagery should never be us...
Selecting stock photography Selecting the right photography is crucial, ensuring a consistent brand look and feel.  The qu...
Selecting stock photography Selecting the right photography is crucial, ensuring a consistent brand look and feel.  The qu...
Photography treatment Our primary black and white photography has a timeless and ownable look. This page illustrates the p...
Photography treatment Our primary black and white photography has a timeless and ownable look. This page illustrates the p...
Photography Misuse Our photography is all about genuine moments, that are natural and engaging. It should never feel arti ...
Photography Misuse Our photography is all about genuine moments, that are natural and engaging. It should never feel arti ...
Grid
Grid
Cover layout design principles Use a grid suitable to the page format and size. For example for portrait A4 pages use a 12...
Cover layout design principles Use a grid suitable to the page format and size. For example for portrait A4 pages use a 12...
Cover layout     titles This page shows how titles or headlines can be applied to cover pages. The disc is used to anchor ...
Cover layout     titles This page shows how titles or headlines can be applied to cover pages. The disc is used to anchor ...
Iconography
Iconography
Icon construction 100mm  100mm  All our icons are based on a few principles to ensure a consistent look and feel. We use a...
Icon construction 100mm  100mm  All our icons are based on a few principles to ensure a consistent look and feel. We use a...
Icon examples Our icons are delicately crafted, and feel light and elegant. We avoid    lled-in shapes. All icons use a st...
Icon examples Our icons are delicately crafted, and feel light and elegant. We avoid    lled-in shapes. All icons use a st...
Information graphics
Information graphics
Information graphics overview Information graphics are visual representations of information or data, intended to present ...
Information graphics overview Information graphics are visual representations of information or data, intended to present ...
Information graphics charts and diagrams All our charts and diagrams should have a distinctive Wipro look and feel. To ach...
Information graphics charts and diagrams All our charts and diagrams should have a distinctive Wipro look and feel. To ach...
Brand architecture
Brand architecture
Brand architectureoverview Our Brand Architecture de   nes the relationship between our primary brand mark and sub-brands....
Brand architectureoverview Our Brand Architecture de   nes the relationship between our primary brand mark and sub-brands....
Brand architecturesize definitions The relative sizes of each of these identities with respect to the Wipro logo has been ...
Brand architecturesize definitions The relative sizes of each of these identities with respect to the Wipro logo has been ...
Brand architecturesub-brand Color  Spacing  holmes Consistent spacing is vital to ensure close association between the pri...
Brand architecturesub-brand Color  Spacing  holmes Consistent spacing is vital to ensure close association between the pri...
Brand architecture sub-brands representation The representation of the sub-brands may vary according to the background to ...
Brand architecture sub-brands representation The representation of the sub-brands may vary according to the background to ...
Brand architectureacquired companies All Wipro business acquisitions use the endorsement line    A Wipro Company   .  exce...
Brand architectureacquired companies All Wipro business acquisitions use the endorsement line    A Wipro Company   .  exce...
Brand architecture sub-brand examples  Digital transformation  Brand mark position top left  Digital transformation  Brand...
Brand architecture sub-brand examples  Digital transformation  Brand mark position top left  Digital transformation  Brand...
Brand architecture market facing offering examples serviceNXT  Digital transformation  Digital transformation  Digital tra...
Brand architecture market facing offering examples serviceNXT  Digital transformation  Digital transformation  Digital tra...
Brand architecturemailer examples  serviceNXT  Mailer Headline  Mailer Headline HR OPERATIONS GROUP  Your Main Headline Go...
Brand architecturemailer examples  serviceNXT  Mailer Headline  Mailer Headline HR OPERATIONS GROUP  Your Main Headline Go...
Brand architecture Presentation examples The presentation template has been customized to feature Wipro sub-brands as per ...
Brand architecture Presentation examples The presentation template has been customized to feature Wipro sub-brands as per ...
Applications
Applications
Letterhead 1  31.5 mm  15.4 mm  A4 Size  Logo header  The logo unit should be placed at the right hand top corner and the ...
Letterhead 1  31.5 mm  15.4 mm  A4 Size  Logo header  The logo unit should be placed at the right hand top corner and the ...
Envelope  1  The logo unit should be placed at the left hand top corner and the logo width should be 31.5 mm and has to be...
Envelope  1  The logo unit should be placed at the left hand top corner and the logo width should be 31.5 mm and has to be...
Business card  1  Logo Header  The logo unit is to be placed at the top right corner of the visiting card.The width  from ...
Business card  1  Logo Header  The logo unit is to be placed at the top right corner of the visiting card.The width  from ...
Business card  1  Logo Header  The version logo unit is to be placed at the top right corner of the visiting card. The wid...
Business card  1  Logo Header  The version logo unit is to be placed at the top right corner of the visiting card. The wid...
Standee  1  2  Header  Minimum of 1ft of white   light grey band Logo size    22.5cm width Always use the standard print  ...
Standee  1  2  Header  Minimum of 1ft of white   light grey band Logo size    22.5cm width Always use the standard print  ...
Email signature Recommeded format Please download the recommended e-mail signature format from marketing.wiprodigital.com ...
Email signature Recommeded format Please download the recommended e-mail signature format from marketing.wiprodigital.com ...
Mailer templates Type 1  Type 2  women of wipro  your initiative here  Application Management Group Your Main Headline Goe...
Mailer templates Type 1  Type 2  women of wipro  your initiative here  Application Management Group Your Main Headline Goe...
Mailer templates Width 800 px  Width 800 px  your initiative here  106 px Logo Width  Text height that of Wipro logo Font ...
Mailer templates Width 800 px  Width 800 px  your initiative here  106 px Logo Width  Text height that of Wipro logo Font ...
Identity card  25 mm 1  1  Wipro logo Size 25mm width  2  5mm is the space for card holder both the sides  3  The disc sho...
Identity card  25 mm 1  1  Wipro logo Size 25mm width  2  5mm is the space for card holder both the sides  3  The disc sho...
Apparel Shirts   Cotton T-shirts White, Grey   blue are the preferred colors for apparels. Embroidered version of Wipro wo...
Apparel Shirts   Cotton T-shirts White, Grey   blue are the preferred colors for apparels. Embroidered version of Wipro wo...
Apparel Round neck Polo T-shirts - Polyester Dryfit Material White and light grey are the preferred colors for t-shirts. S...
Apparel Round neck Polo T-shirts - Polyester Dryfit Material White and light grey are the preferred colors for t-shirts. S...
Merchandise It is always the intention to showcase the logo in its full form and color wherever possible. Therefore, the p...
Merchandise It is always the intention to showcase the logo in its full form and color wherever possible. Therefore, the p...
Merchandise Wherever space may be a constraint to the usage of the primary brand mark, the exceptional    Wipro    wordmar...
Merchandise Wherever space may be a constraint to the usage of the primary brand mark, the exceptional    Wipro    wordmar...
Website   mobile display This section illustrates the use of various design elements on website and digital media apps.   ...
Website   mobile display This section illustrates the use of various design elements on website and digital media apps.   ...
Spirit of Wipro board Reception-area     Standard size  6      4     feet      Placement  In the reception area of every W...
Spirit of Wipro board Reception-area     Standard size  6      4     feet      Placement  In the reception area of every W...
Signage Statutory Signage - Background  White Brand mark - Type  Standard Identity  Print Version  - Size  1 3rd of size o...
Signage Statutory Signage - Background  White Brand mark - Type  Standard Identity  Print Version  - Size  1 3rd of size o...
Contact information For any queries on logo usage other than those explicitly mentioned in this document, please contact t...
Contact information For any queries on logo usage other than those explicitly mentioned in this document, please contact t...
Thank you for reading this brand book. Applying the guiding principles correctly and consistently helps to build a stronge...
Thank you for reading this brand book. Applying the guiding principles correctly and consistently helps to build a stronge...