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Co-op Marketing Plan 2018  Sarasota CVB
A Brief History Vacations to America  VTA  is a specialist tour operator established for 25 years, offering high quality t...
A Brief History continued.. In 2008 the appointment of VTA as sole UK representative for    Select Registry    provided a ...
Why you should support us Our Clients The profile of clients is primarily couples and families, aged between 40 and 75 in ...
Why you should support us VTA intends to increase the marketing and distribution of its holidays via a comprehensive Marke...
2017 campaign review VTA began the process of working more closely with Travel Agents during 2017 by developing closer lin...
Proposed 2018 Trade campaign VTA will capitalise on the successful Trade activity carried out during 2017 by creating and ...
2018 Trade campaign objectives To capitalise on the travel trade development groundwork put in place during 2017 To contin...
Campaign positioning Trade message      We know America         Positioning VTA as the leading UK authority on the USA  De...
Travel Agent visits Activity in 2017 has shown us that face-to-face meetings with travel agents are of great benefit. Incr...
Digital Marketing Monthly E- Newsletter to Agents - Destination focused, editorial  factual in style, rather than overtly ...
Monthly e-shot  newsletter Formatted to be informative and interesting     a non direct selling document     coffee time r...
Event participation 2018 Participation in travel events provides a great opportunity to raise brand awareness, support the...
Trade Advertising
Destination Partner Collateral All collateral will be very high quality and long lasting in keeping with the brand values ...
Consumer facing window poster examples
POS - high quality, long lasting panels
The V to A of the USA Buddy Book 25th Birthday Gift To support the Vacations to America brand as the    go to    Tour Oper...
Destination Partner     recommended participation by Sarasota CVB  Sarasota CVB has been selected to be one of our Destina...
Destination Partner     recommended participation by Sarasota CVB Our recommended participation by way of co-op marketing ...