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Welcome to the Use It or Lose It Roadshow
Welcome to our GDPR roadshow Agenda      Understand - GDPR and how it will affect your agency.     Prepare - Identify, pla...
What was the best selling phone in 1998
Best selling phone in 1998  Nokia 5110
What was the best selling single of 1998
Top selling single in 1998  Cher - Believe
What was the best selling car in 1998
Top selling car in 1998  Ford Fiesta
On this day in 1998  Who   s this
1998 vs. 2017  1998  2017      500 million email accounts      5 billion email accounts      8 billion emails sent per day...
First email phone device  Blackberry 5820
iPhone - 2007      2012     Nokia went bust
Cyber Crime in 2016  2.9 million British companies were hit by some sort of cyber crime at a total cost of   29.1 billion....
GDPR comes into effect th May 25 2018
What is GDPR  The General Data Protection Regulation  GDPR  is a regulation by which the European Parliament, the Council ...
Who does it affect   GDPR will affect every business and organisation and cannot be ignored.
Why is it happening   GDPR   s purpose is to make safeguarding users    data stronger, easier, and more uniform across the...
What if I ignore GDPR  The potential penalties for non-compliance      20 million or 4  of annual turnover     depending o...
Business vs. Personal     From a business    point of view     More regulation.     From a consumers    point of view     ...
What about Brexit  The Queen   s Speech confirmed that the General Data Protection Regulation will form part of UK law fol...
Today   s topics     Your roles and responsibilities.     Consumer rights, breaches and data principles.     Marketing and...
How will it affect me  GDPR will affect       How you register new applicants via telephone, face-to-face, email communica...
What is my role in relation to GDPR   Every agent in this room is a    Data Controller
What is my role in relation to GDPR      Data Controller    refers to a person who  either alone, jointly, or in common wi...
What is my role in relation to GDPR  .     Data Processor    in relation to personal data refers to any person  other than...
What is my role in relation to GDPR      Processing    in relation to information or data, means obtaining, recording or h...
Additional Data Controller responsibilities     Review all third-party suppliers that you pass data to in order to ensure ...
Third-Party Suppliers Under GDPR, what should I do if a third-party organisation handles my data      Make a list of all t...
Third-Party Suppliers continued         Include strict confidentiality, data privacy, and data residency clauses in your c...
Third-Party Suppliers continued    The 12 questions you should ask your third-party solution providers for GDPR      Where...
Third-Party Suppliers continued        How do you manage the version release process on your platform to ensure adequate l...
Marketing vs. Transactional Communications  Commercial gain Completes a transaction               Valuation reminder Viewi...
Lawful basis for processing Consent - Personal data may be processed on the basis that the data subject has consented to s...
Lawful basis for processing continued    Vital interests - Personal data may be processed on the basis that it is necessar...
Privacy Policy    A Privacy Policy is a legal document that explains  how an organisation handles any customer, client or ...
Privacy Policy The information you supply about the processing of personal data must be      Concise, transparent, intelli...
Your Privacy Policy Identity and contact details of the controller and the Data Protection Officer.  The existence of each...
Privacy Policy     what to do now Review your Privacy Policy It is important that you review both your website   s Terms a...
Your customers    rights To be informed To be protected  To be given access To be forgotten  To object  To restrict proces...
Defining a data breach To prepare your business for breach reporting, your team needs to understand what constitutes a dat...
Notification of data breaches     Data breaches     To comply with GDPR, your business needs to implement procedures to de...
Your customers    rights and their rights to access The new rules will mean       You will not be able to charge for compl...
What information is an individual entitled to access  Subject access is most often used by individuals who want to see a c...
Your customers    right to be forgotten Right to Erasure     also known as the    Right to be Forgotten        describes t...
Personal Data Principles Article 5 of the GDPR outlines the key principles in relation to the processing of personal data....
Marketing     Under GDPR guidelines  The biggest change in regards to marketing is the interpretation of    Consent
Marketing     Under GDPR guidelines There are significant opportunities that the GDPR offers to your business in terms of ...
Marketing     Under GDPR guidelines    64  of participants that took part in the poll stated that their business was not r...
Marketing     Under GDPR guidelines     Do you see value in your data      Do you want to create an effective stay-in-touc...
Your options pre and post-GDPR Use it or lose it       Delete your customer database and start again.       Implement a GD...
Marketing     Under GDPR guidelines Consent in context       You must have consent if you want to process personal data   ...
Marketing     Under GDPR guidelines Consent in context       The GDPR is raising the bar to a higher standard for consent....
Obtaining consent The ICO   s definition of consent under GDPR is as follows     Consent under the GDPR must be a freely g...
Obtaining consent     If you cannot provide evidence that your existing contacts within your database gave your business e...
Where the regulation starts     Website  Telephone  Paper  Email  In-branch
Recording consent information  Once a contact has updated their subscription preferences     under GDPR     your business ...
What consent allows you to do  Explicit opt-in from each customer allows you to discuss additional products and services n...
Missed opportunities
Communicating with your database What you want to communicate   This relates to all products, services, and information yo...
The potential penalties for non-compliance
The potential penalties for non-compliance
The potential penalties for non-compliance
The risk Failure to implement a GDPR-compliant system would result in      Deletion of a large proportion of your database...
The opportunity  If just 5  of your agency   s archive data were to move again in the next 5 years, keeping your brand at ...
The BriefYourMarket.com GDPR Strategy
The BriefYourMarket.com Preference Engine  Our engine acts as a centralised portal to control your contacts    individual ...
The BriefYourMarket.com Solution GDPR-Compliant Communications
Recording consent information  Ability to provide recordable evidence of what each contact has consented to receive, when ...
You have less than 4 months to re-consent your database
Our nurture-marketing strategy
The BriefYourMarket.com Solution Disengaged  Nurture Marketing Engaged Opted-in
Example nurture-marketing calendar
Digital Newsletters
Specific nurturing communications that you can implement  THIS WEEK   S HOT PROPERTIES
Specific nurturing communications that you can implement
Specific nurturing communications that you can implement
Specific nurturing communications that you can implement
The BriefYourMarket.com Solution Preferences
The BriefYourMarket.com Solution
The BriefYourMarket.com Solution One-click opt-in
Recent BriefYourMarket.com system developments GDPR Preparation Report                Displays how compliant your database...
The BriefYourMarket.com Solution Navigating GDPR  Digital Marketing Strategy
The BriefYourMarket.com Solution BriefYourMarket.com Preference Engine and Client Portal     Provides your customers with ...
GDPR Check List     Nominate someone to upskill on the new regime, either an existing Data Protection Officer or a new app...
GDPR Check List     Review the different types of data processing you carry out and identify and document the legal basis ...
What do I need to do
GDPR packages Option one     GDPR Essential Package Overview  software-only solution. Includes as standard                ...
GDPR packages Option two     GDPR Expert Package Overview  Communications Managed solution. Includes as standard   Expert ...
Any Questions    We   re here to help