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The concept behind the apparel line is to create a line that focuses on comfort, style, and sustainability.  I would like to offer a percentage to sales to an appropriate charity either tied to the environment or if more than one charity is selected then perhaps designated by type ie., children's clothes sales go to a children's charity, etc...To start it would simplify the process by selecting one recipient, but the model would always be to give back ie., products with purpose.

Children's apparel - The global market for children's wear is forecast to reach USD $321.6 billion by 2024, driven by factors such as growing exposure of children to media and the ensuing rise of materialism, excessive consumption, and impulse purchases; enhanced role of children in purchase decisions; growing affluence of parents; and widening range of choices of luxury and designer brands. 

Research Findings:

  1. Rising Influence of fashion promoting media
  2. Westernization of wardrobe in developing markets
  3. Durable organic kids clothing is finding a growing space
  4. Apparel for overweight children offers immense market potential
  5. Growing trend toward gender neutral clothing
  6. High birthrate in developing countries.

Children want clothes they can play in. Specifically boys are forced to wear cheap fabrics that itch or irritate with uncomfortable iron on graphics. With a growing number of children having skin sensitivities there is a need for fabrics that are softer and their parents are looking for something more organic in quality and sustainability.

Little boy apparel will be made of soft cotton, hemp - primarily organic options where available. Loose fitting t-shirts to accommodate over weight children.  Some shirts will be geared towards gender neutrality. Most of the imagery will be focused on outdoor activities like surfing, biking, and other sports.  Pants will not be made with tight waist bands or buttons, but easy to pull up options instead

Little girl apparel will be made of soft cotton, hemp - primarily organic options where available. Loose fitting t-shirts to accommodate over weight children.  Some shirts will be geared towards gender neutrality. Most of the imagery will be focused on outdoor activities like surfing, biking, and other sports. Some attention will be specific to traditional "girl" concepts.

Women's apparel will be made of soft cotton, hemp - primarily organic options where available. Loose fitting slub t-shirts to accommodate a variety of shapes.  Sizes will go up 4X to accommodate plus size customers.  Loose skirts, sweatshirts, t-shirts etc... Women's plus size apparel including those for teens rose 6% to 21.4 billion dollars in 2016.  After long treated as an afterthought, mainstream fashion is giving it a dedicated effort.  We would be a destination for style and value for all sizes.

Men's apparel will be made of soft cotton, hemp - primarily organic options where available.  Sizes will go up 4X to accommodate plus size customers. T-shirts & hoodies...

Packaging is important.  Every effort will be made to have the least about of environmental impact. Ideally the t-shirts would be wrapped in hemp or cotton paper with basic black and white printing with no plastic outer wrap.

In the short term while developing the brand.  Clothes offered online. Potential for a brick and mortar option in Kirkland TBD.

A line of children't apparel in a large variety of sizes up to teen.

A small line of women & men's apparel

Efforts focused on marketing and press including fashion shows with children, press around the sustainability, celebrity imagery etc...Create a buzz locally before trying for larger distribution.

As the company begins to solidify efforts towards distribution including boutiques, larger partners like Nordstrom, trade shows...etc.. Increase line including accessories, flip flops, jackets, urban wear, and more.