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Transitions in Later Life Drew Mackie  10 6 16   Introduction This note grows out of work with the Centre for Ageing Bette...
Mary   s Map This example shows one of the personas created by Ipsos Mori for CfAB as interpreted for a workshop event hel...
Mary   s Map 1     2000, Late Middle Age At the age of 63, Mary is happily married to Bob who is nearing retirement age. T...
Map 2     2005, Retirement and Loss  Shortly after retirement, Bob suffered a severe heart attack and died. Mary had been ...
Map 3     2010, New Friends  Mary has become quite settled with her friends from the walking and bowling clubs. She is esp...
Map 4     2015, Slowing Down  Mary has now found the walking club too physically stressful and, although she initially att...
Map 5     2020, Dependency and Support  Mary finally has to leave the bowling club although she still keeps in touch with ...
Network Risk A concept that emerges from the map analysis is    Network Risk   . By this we mean that there are certain ge...