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To spread the word about the good the MADD organization is.

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MADD (Mother's against drunk driving)

By:Tianna Brown


What is MADD? 

MADD is a nonprofit organization in the United States and Canada that seeks to stop drunk driving, support those affected by drunk driving, prevent underage drinking, and strive for stricter impaired driving policy, whether that impairment is caused by alcohol or any other drug.

What is MADD?

MADD is a  nonprofit organization in the United States and Canada that seeks to stop drunk driving, support those affected by drunk driving, prevent underage drinking, and strive for stricter impaired driving policy, whether that impairment is caused by alcohol or any other drug.


What is MADD's goal?

What is MADD's goal you might ask? Well the organization began with the admirable goal of reducing drunk-driving traffic fatalities by educating the masses about the devastation it can cause. For the first 15 years this strategy was a success. There was a huge drop off of drunk driving accidents which reduced the percentage of related deaths to 20%.

What are happened to MADD?

Success had changed it into a huge $46 million organization but after a certain point its public relations and education campaigns fell a little short. When MADD president Katherine Prescott was called "a hardcore of alcoholics who do not respond respond to public appeal" the organizations management shifted goals.

What are MADD's new goals?

MADD shifted its rhetoric from "don't drive drunk" to "don't drink and drive." Unfortunately the new "mission" doesn't have much to do with drunk driving.

So what's left for MADD?

MADD is working on their deepseated belief that any and all drinking before driving should be prohibited. Twenty first century MADD endorses higher beverage taxes, needlessly low drunk driving arrest thresholds, and roadblocks designed to frighten people out of social drinking. MADD founder Candy Lightner has broken ties with the group stating "[MADD] has become far more neo-prohibitionist than I had ever wanted or envisioned … I didn’t start MADD to deal with alcohol. I started MADD to deal with the issue of drunk driving.”